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Table Of Contents

Title
Dedication
Acknowledgements
1. Introduction
2. Literature Review
2.1 Marketing
2.2 Strategy
3. Research Methodology
3.1 Framework
3.2 Primary data sources
3.3 Secondary data sources
3.4 Research process
3.5 Mobile user profile
4. The Product or Service
4.1 Summary of research
5. Market Feasibility
5.1 Summary of research
5.2 Irish mobile market trends
6. Opportunity Recognition
6.1 Summary and analysis
7. Mobile Technology
7.1 Summary and analysis
7.2.1 Summary of research
7.2.2 Wireless Local Area Network standards
7.2.3 The IP world versus the incumbent operator world
8. Business Models
8.1 Summary and analysis
8.1.1 Summary of research
8.1.2 Business logic and costs in the value chain
8.1.2.1 Value chain
8.1.2.2 Network Equipment Providers
8.1.2.3 Host Network Operators
8.1.2.4 Mobile Virtual Network Operators
8.1.2.5 Content Creators
8.1.2.6 Publishers
8.1.2.7 Distribution Channels
8.1.2.8 Common across the value chain
9. Operations
9.1 Summary and analysis
10. Future
10.1 Summary and analysis
11. Startup Companies
11.1 New venture creation
11.1.1 Venture creation process
12 Big Media Companies
12.1 The media business
13. Summary and Conclusions
13.1 Value chain
13.2 The future
13.3 Industry trends
13.4 The situation today
13.5 Business opportunities
13.5.1 Startup companies
13.5.2 Big media companies
13.6 Market size for the mobile city exploration tour guide service
13.7 Cost issues
14. List of References
14.1 Books and papers
14.2 Reports and lecture notes
14.3 Internet sites
15. Appendices
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F
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braunMBA

braunMBA

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Published by navoch

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Published by: navoch on Dec 02, 2010
Copyright:Attribution Non-commercial

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05/24/2014

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