RETAIL CHAINS OF

WRIST WATCHES
Top 3 players

 Titan :- 730.76cr
 Timex:- 123.75cr
 HMT:- 15.34cr
 Total market size :- 1618.5cr
Market share

 World of Titan:- 37%

 Other :-63%

market share

world of titan
other
Market share company wise

Column1

titan 45.15%
timex 7.65%
HMT 0.95%
others 46.25%
HMT – Major Strategies

 Targeted the global market

 State-of-the-art technologies – IT Infrastructure
 Collaboration with ISA Quartz, France and
Fraporlux, France apart from Citizen, Japan
 Established a strong distributor network of 10,000
distributors and 50,000 retail outlets
TITAN – STRATEGIES

 Roping in the crème of designers

 Diversification into jewellery – Tanishq

 Very wide range of products in terms of looks, function and price points

 Noted for their workmanship and reliability

 The Titan Signet Club

 Customer loyalty programme
 Market Segmentation
 The young and teenagers, who are looking for their first
watch
 The low ownership segment like women
 Middle and upper segments of society

 A brand which represents style, status and technology

 Targeted the premium segment of “look and fashion
conscious” customers
TIMEX WATCHES –
STRATEGIES
 Delivering quality products at affordable prices

 Basic objective: Change the mechanical watch

user to a quartz watch user

 Transition from plastic to metal

 Launched Vista brand in Rs 475 – Rs 900 range

 Lower price segments

EMERGING TRENDS

 Tapping the rural market-Indian rural bazaar is

displaying a market trend towards consumerism and
demand for durable products.
 Incorporating new functionalities in the wrist watch
with the help of new technology.
 Greater price segmentation, sp. lower end.
 Greater competition from invisible sector and foreign
brands.
THANK
YOU