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  • National Foods Pakistan.: Group Members: Anam Javaid Ayesha Nayyer Madeeha Hafeez

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    anam1230
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    This document provides an overview of a presentation about National Foods Pakistan. It discusses: - The history and products of National Foods in 3 phases from 1970-2002. - How National Foods segments and targets customers, with most (62%) being children. - National Foods' positioning in customers' minds as high quality, satisfying, readily available, and affordable. - National Foods' competitors such as Mitchels, Salman's, and Shezan. - Areas where National Foods does right like hygienic production and variety, and wrong like possible artificial flavors. - Parts 2 and 3 will discuss relaunching the brand through the marketing

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    National Foods Pakistan

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    This document provides an overview of a presentation about National Foods Pakistan. It discusses: - The history and products of National Foods in 3 phases from 1970-2002. - How National Foods segments and targets customers, with most (62%) being children. - National Foods' positioning in customers' minds as high quality, satisfying, readily available, and affordable. - National Foods' competitors such as Mitchels, Salman's, and Shezan. - Areas where National Foods does right like hygienic production and variety, and wrong like possible artificial flavors. - Parts 2 and 3 will discuss relaunching the brand through the marketing

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6K views13 pages

    National Foods Pakistan.: Group Members: Anam Javaid Ayesha Nayyer Madeeha Hafeez

    Uploaded by

    anam1230
    This document provides an overview of a presentation about National Foods Pakistan. It discusses: - The history and products of National Foods in 3 phases from 1970-2002. - How National Foods segments and targets customers, with most (62%) being children. - National Foods' positioning in customers' minds as high quality, satisfying, readily available, and affordable. - National Foods' competitors such as Mitchels, Salman's, and Shezan. - Areas where National Foods does right like hygienic production and variety, and wrong like possible artificial flavors. - Parts 2 and 3 will discuss relaunching the brand through the marketing

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    National Foods Pakistan.

    Group members:
    Anam Javaid
    Ayesha Nayyer
    Madeeha Hafeez
    Over view of presentation.
    Part 1 Brand Analysis
     History of the firm and brand.
     Segmenting and targeting.
    Characteristics of people who use this
    brand.
     Positioning
     Competitors.
     Right and wrong doings.
    Continue….
    Part 2 Brand development
     Relaunch of the brand with new features.
     Addition and deletion in the brand.
     How to beat the competition?
    Part 1
    History of the firm and brand.
     History can be divide into 3 phases: 1970-80, 1981-91, 1992-
    2002.
     Mission and vision statements.
     Products offered by National Foods.
     International distribution.

    National Jams.
     N.F. introduced jams in 1997.
     Variety in flavors.
    Segmenting and targeting
    workers
    14% ol d a g e
    young 5%
    19%

    chil dren
    62%

    children young workers old age


    Positioning
    National foods have positioned their products in the mind of the
    customers because of following points:
     High Quality product
     Customers are always satisfied
     Readily available at all outlets whether big or small
     Price is affordable
    Competitors
    Closed competitors
     Mitchels
     Salman’s
     Shezan
     Tops
     sundip

    Broad competitors
    Every thing eaten in the breakfast.
    Right doings.
     The product is made in a hygienic environment
     Made according to the customers need and demand
     Great variety in jams
     Convenient packaging
     Affordable price
     Small packages for travelers etc
     Positioning better than competitors
     Advertisements are given importance
    Wrong doings
     Artificial flavors
     Should launch those flavors of jams which are available in the
    market by the competitors
    Part 2
    Relaunch of the brand.

    Product Placement
    Pricing Promotion
    Addition and deletion in
    the product
    How to beat the
    competition?

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