Trendee

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Neil Kumar Ben Aldern Shirley Song Darrik Carlson Manohar

Jonnalagedda Rachel Fu Arielle Patrice Scott
The Problem

TV commercials tell you why

to buy something, not how
The Trendee Solution

Turns TV marketing campaigns interactive

Allows consumers to purchase directly from their phone

Directs consumers to local stores

How it works

Home Item List Item Page

Target Market

Consumers
50MM Smartphones
Avg Amer. Spends $1,801 on Clothing Retailers
Avg. Amer Watches 4 Hours of TV/Day On Avg, 10% of Revenue For
Marketing
Avg $300M Marketing Budget

Fun Facts 32 Target Companies

“Sex and the City” – 7.3MM Viewers

Project Runway – 3.2MM Viewers
$9.6B Potential Market
Gossip Girls – 3.5MM Viewers
Marketing and Distribution

Social Media
Big Launch! Community Building
Pre-Launch
Product Differentiation
“Trendee bridges pop culture and fashion!”

Real-Time

Mobile

Focused Locally

Pop Culture & TV Driven

Competition
Revenue Model

Percent of
Sale
CPM
 Financials
Start-up
Start-up Cost
Cost -- first
first 12
12 months
months $$ 200,000
200,000
•• Product
Product development and
development and testing:
testing: $$ 80,000
80,000
•• Business
Business development:
development: $$ 40,000
40,000
•• General
General && Administrative
Administrative $$ 52,000
52,000
Monthly
Monthly Fixed
Fixed Cost
Cost $$ 8,300
8,300
•• Technology Development
Technology Development $$ 5,200
5,200
•• Other
Other operating
operating expenses
expenses $$ 3,100
3,100
•• Monthly Breakeven:
Monthly Breakeven: 5,000
5,000 users
users
Return
Return onon Investment
Investment
•• 5-yr total return
5-yr total return 244
244 times
times
•• 5-yr
5-yr annualized
annualized ROI
ROI 200%
200%

Projected Financial Statements – Selected Items

Year 2010 2011 2012 2013 2014

Income Statement Items, (in US$ 1,000s)

CPM Fees 631 10,678 28,801 41,059 45,525

Commissions 119 2,133 5,749 8,249 9,192

Total Revenue 750 12,811 34,551 49,308 54,717

Net Income 554 12,353 33,532 47,037 49,636

Balance Sheet Items, (in US$ 1,000s)

Retained Earnings 481 12,833 46,366 93,403 143,039

Cash Flow Items, (in US$ 1,000s)

Operating 555 12,372 33,564 47,087 49,719

Investing (12) (26) (42) (61) (108)

Action Plan and Timeline

Phase 1 Phase 2 Phase 3

• Shopping list
• Search
• Store info • Friend’s opinions
• Location based • Facebook connect on top
store finder • Request friend’s • Items prepared for
• Pictures of opinion arrival
inventory • Matching items • Expand beyond
• List of shows fashion TV shows
• Items featured on • Intelligent shopping
episodes • International
• Subscribe to shows
and Celebrities
Team
 Ben Aldern – Project Manager
 2nd year Mechanical Engineering
 CEO of RootSurge

 Arielle Patrice Scott – Marketing

 4th year IT-Media
 VP Marketing of Indinero

 Shirley Song – Product development

 4th year Chemical Engineering

 Darrik Carlson – Product development

 2nd year Mechanical Engineering

 Manohar Jonnalagedda – Software development

 2nd year CS Masters
 Webmaster of Jazz sur la Plage

 Neil Kumar – Software development

 3rd year Electrical Engineering/Computer Science
 Extensive mobile application development experience

 Rachel Fu – Financials
 4th year Business Administration
Demo
Thank You!
Questions?