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    Download as XLS, PDF, TXT or read online from Scribd
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    5 views12 pages

    Template MRO Meeting Q4

    Uploaded by

    AhyanRamadhan

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    ANALYSIS OF SALES AND MARKETING ACTIVITIES - 2010

    FOR MAIN PROMO PRODUCT

    ACTUAL SALES
    SALES BUDGET EST. OCT -DEC 2010
    KINDS OF ACTIVITIES ANALYZED 2009 2010 YTD SEP'10 (UNIT)
    a b c OCT NOV

    CFTM (unit) 99 204 10 20

    No.of Custmer 6 8 10

    Existing Customer 4 4 4

    New Customer 2 4 6

    No.of Outlet 0 0 0

    No. of Hospital 3 3 3

    Existing
    New
    No.of Apotik 6 7 8

    Existing 4 4 4

    New 2 3 4

    No.of Clinick 0 1 1

    Existing
    New
    Others/PBF 0 0 0

    Existing
    New
    CTIVITIES - 2010
    UCT

    -DEC 2010 TOTAL TOTAL


    (UNIT) OCT-DEC JAN-DEC AR GR
    DEC d e=b+d e/b e/a

    30 0 0 #DIV/0! 0

    10

    0
    ANALYSIS OF SALES AND MARKETING ACTIVITIES - 2010
    FOR MAIN PROMO PRODUCT

    SALES
    ACTUAL BUDGET EST. OCT -DEC 2010
    KINDS OF ACTIVITIES ANALYZED SALES 2009 2010 YTD SEP'10 (UNIT)
    a b c OCT NOV
    FOM - Convers (unit) 270 133 20 40

    No.of Custmer 6 8 9

    Existing Customer 6 5 5

    New Customer 3 4

    No.of Outlet 8 9 10

    No. of Hospital 5 5 5

    Existing 5 5 5

    New

    No.of Apotik 5 5 7

    Existing 5 5

    New 2

    No.of Clinick 0 0 2

    Existing

    New 2

    Others/PBF 0 0 0

    Existing

    New
    G ACTIVITIES - 2010
    DUCT

    -DEC 2010 TOTAL TOTAL


    (UNIT) OCT-DEC JAN-DEC AR GR
    DEC d e=b+d e/b e/a
    40 100 #DIV/0! 0

    10

    0
    ANALYSIS OF SALES AND MARKETING ACTIVITIES - 2010
    FOR MAIN PROMO PRODUCT

    SALES
    ACTUAL BUDGET EST. OCT -DEC 2010
    KINDS OF ACTIVITIES ANALYZED SALES 2009 2010 YTD SEP'10 (UNIT)
    a b c OCT NOV
    HLDP (unit) 119 85 24 30

    No.of Custmer 1 1 1

    Existing Customer

    New Customer

    No.of Outlet 1 1 1

    No. of Hospital 1 1 1

    Existing

    New

    No.of Apotik 1 1 1

    Existing

    New

    No.of Clinick 0 0 0

    Existing

    New

    Others/PBF 0 0 0

    Existing

    New
    IVITIES - 2010
    T

    -DEC 2010 TOTAL TOTAL


    (UNIT) OCT-DEC JAN-DEC AR GR
    DEC d e=b+d e/b e/a
    30 0 0 ### 0

    0
    ANALYSIS OF SALES AND MARKETING ACTIVITIES - 2010
    FOR MAIN PROMO PRODUCT

    ACTUAL SALES
    SALES BUDGET EST. OCT -DEC 2010
    KINDS OF ACTIVITIES ANALYZED 2009 2010 YTD SEP'10 (UNIT)
    a b c OCT NOV
    PSL (unit)
    No.of Custmer 0 0 0

    Existing Customer
    New Customer
    No.of Outlet 0 0 0

    No. of Hospital 0 0 0

    Existing
    New
    No.of Apotik 0 0 0

    Existing
    New
    No.of Clinick 0 0 0

    Existing
    New
    Others/PBF 0 0 0

    Existing
    New
    TIVITIES - 2010
    CT

    -DEC 2010 TOTAL TOTAL


    (UNIT) OCT-DEC JAN-DEC AR GR
    DEC d e=b+d e/b e/a
    0 0 ### ###

    0
    ANALYSIS OF SALES AND MARKETING ACTIVITIES - 2010
    FOR MAIN PROMO PRODUCT+OTHERS RX
    SALES
    ACTUAL SALES BUDGET'20 YTD SEP'10 EST. OCT -DEC 2010
    GROUP PRODUCT 2009 10 (UNIT) (UNIT) (UNIT)
    OCT NOV
    CFTM 32,472,000 204 10 20
    FOM 5,761,000 5
    FOL 64,343,000 261 20 40
    HLDP 47,600,000 85 24 30
    PSL
    TOTAL VALUE MP (000) 150,176,000 132.462.400 15.618.000 24.036.000
    TOTAL VALUE
    RX(MAIN P+OTHERS)
    (000) 176.068.000 159.864.400 31.057.400 40.074.000

    SECIENTIFIC PROMOTION (000)

    RATIO VS MAIN PROMO (%)

    RATIO VS RX (%)

    RTD (Times of No.)

    PRODUCT PRESENTATION (Times of No.)

    SMALL GROUP DISCUSSTION (Times of No.)

    BLITZING (Times of No.) 4 4

    SMALL DISCUSSTION (Times of No.)

    TOPMEN (Times of No.)

    ENTERTAIN (Times of No.) 6 6

    OTHERS

    No.of MR

    Divided to some Areas


    ACTIVITIES - 2010
    OTHERS RX

    DEC 2010 TOTAL


    (UNIT) (UNIT) AR GR
    DEC
    30 0 #DIV/0! 0
    0 #DIV/0! 0
    40 0 #DIV/0! 0
    30 0 #DIV/0! 0
    0 #DIV/0! #DIV/0!

    27.316.000 0 #DIV/0! 0

    42.509.000 0 #DIV/0! #VALUE!

    #DIV/0! #DIV/0!

    6
    Dari data yang telah ditampilkan maka lakukan :

    1 ANALISA KEKUATAN DAN KELEMAHAN AREA


    1a. Aktivitas apa yang mendukung keberhasilan dalam pencapaian target
    Internal produk&medical kowledge, frequensi visit dokter, atitude dalam menghadapi consumer
    Eksternal dukungan dari tim

    1b. Apa faktor yang menyebabkan kegagalan dalam pencapaian target.


    Internal adanya beberapa dokter yang bermasalah, ada beberapa outlet yg terhold di distributor
    Eksternal suppot dari kompetitor yang jauh lebih besar

    2 ANALISA KESEMPATAN DAN HAMBATAN DI AREA

    2a. Jelaskan peluang yang akan dapat mendukung pencapaian target dan aktivitas mencapainya.
    ada beberapa dokter yang dulu user,skrg tidak lagi,
    2b. Indentifikasi hambatan yang dapat menyebabkan kegagalan pencapaian target dan aktivitas meminimalkan resiko.
    informasi aktivitas kompetitor dan Apa yang harus kita lakukan.
    regulasi dokter kadang-kadang keberatan untuk di minta npwp dan copy cove buku rekening
    Distribusi distribusi barang kecabang lama.. Permintaan barang dari cabang lama sampainya
    dll.
    itas meminimalkan resiko.

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