Professional Documents
Culture Documents
Interactive
Multimedia
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Learning Outcomes
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Outline Materi
Definitions
Interactive Multimedia
Using Multimedia
Multimedia Development
Multimedia Industry Structure
Multimedia Applications
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Definitions
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What is Multimedia
Multimedia is defined as an interactive computer-mediated
presentation that includes at least two of the following
elements: text, sound, still graphic images, motion
graphics, and animation
Multimedia is the seamless integration of text, sound,
images of all kinds and control software within a single
digital information environment
Multimedia is The use of computers to present text,
graphics, video, animation and sound in an integrated way
Multimedia is Multiple means by which information is
stored, transmitted, presented, and perceived
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The Big Picture
Multimedia Distributed
Systems Multimedia
Multimedia
Systems
Media asset
Image Video
management
Authoring Network
Text
Frameworks
Audio Speech Tools
Streaming video
Web pages Virtual worlds
Streaming audio Client-server
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What is Interactive Multimedia
Interactive Multimedia is seamless digital
integration of text, graphics, animation, audio, still
images and motion video in a way that provides
individual users with high levels of control and
interaction
Interactive
Key feature of multimedia
User determines what content is delivered, when it is
delivered and how
Non-linear
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Types of Presentations
Linear – plays from some start position to some end
position with little or no intervention Just like this
lecture
Hierarchical -user has choice, but topics can be
divided into specific topics
Non linear Interactive multimedia allows the viewer to
jump around the material by interacting with it-It has
no enforced hierarchy– user can move freely.
Composite – incorporates parts of all the above
methods
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Why Use Multimedia
Ease of use
Intuitive Interface
Immersive Experience
Self-Paced Interaction and Better Retention
Better Understanding of the Content
Cost Effectiveness
More Fun = Greater Efficiency
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Multimedia Development
Input Output
Process
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Multimedia Industry Structure
Level
Content (Media)
1
Level
Applications
2 (Software)
Level
Platforms
3 (Hardware)
Level
Networking
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Multimedia Industry Structure
Level 1
Consists of Multimedia content providers, for example the news industry, the television
industry and the entertainment industry.
Level 2
Consists of multimedia application developers.
Applications include distance learning, desktop videoconferencing, multimedia kiosks,
entertainment and imaging.
Level 3
Consists of Multimedia platform builders.
These builders include Silicon Graphics, Sun, Intel, Apple, and other hardware vendors.
Level 4
The network infrastructure
There are two very different networking environments that will use Multimedia applications:
business networks and the emerging public networks.
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Multimedia Applications Types
Corporate Functions Multimedia Applications
• Corporate Broadcasting
• Executive Information Systems
Communications • Multimedia Conferencing
• Employee Information Systems
• Corporate Training
• Sales Training
Training • Just – In – Time Training
• Distant Training
• Product Catalogs
Sales • Portable Multimedia Presentations
• Merchandising Kiosk
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Multimedia Applications Types
Corporate Functions Multimedia Applications
• Design of TV Commercials
• Interactive Advertising
• Product Information Kiosks
Marketing • Promotional Presentations
• Customer Services
• Virtual Reality Simulations
• Reference Systems
• Simulations
Product Development • Product Visualizations
• Design Advisors
• Diagnostics
Manufacturing • Equipment Maintenance
• Testing Procedures
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Multimedia Applications
Corporate Functions MultimediaTypes
Applications
• Home Shopping
Home • Home Banking
• Digital TV / Interactive TV and
Video on Demand (VoD)
• Video Phones
• Video Conferencing
Entertainment • Online Interactive Transaction
Services e.g. Booking Shows or
Flights
• Video Game
• Mobile Multimedia
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Major Categories of Multimedia
Application
Entertainment
Games: action and graphics
Action + storytelling
Physical coordination + mental
outwitting
Education
Accommodates different learning
styles: association vs.
experimentation; auditory vs.
visual
Provides feedback, levels of
difficulty, evaluates skills,
nonlinear presentations
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Major Categories of Multimedia
Application
Corporate communications (marketing and
training)
Attractattention to a message
Product catalogs, published magazines, touch-screen
kiosks and online shopping
Stockholder's meeting, sales rep pitch, conference
speaker, employee orientation and training
Reference
CD: encyclopedias, census data, directories,
dictionaries
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Delivering Multimedia
Compact disc
Inexpensive, easy mass produce
and distribute
Kiosk
Computer system to access info,
perform transactions or play
games
Convenience, reduces personnel
costs, but expensive
maintenance
Online
Web pages, product
advertisement, demos,
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