TriMet Attitude & Awareness 2009

Attitude & Awareness Study
2009
TriMet Marketing Research
1
Contents
EXECUTIVE SUMMARY ........................................................................................................................ 4
METHODOLOGY ................................................................................................................................... 21
STUDY FINDINGS ................................................................................................................................. 22
Section 1: Public Mood .................................................................................................................... 22
Section 2: Major Problem Facing the Area ................................................................................... 23
Top Mentions .................................................................................................................................... 23
Transportation Detail ........................................................................................................................ 23
Section 3: Ridership.......................................................................................................................... 25
Ridership Frequency ......................................................................................................................... 25
Ridership Trends ............................................................................................................................... 25
Vehicle Choice .................................................................................................................................. 27
Trip Purpose ...................................................................................................................................... 29
Transit Dependency .......................................................................................................................... 31
Section 4: Job Performance and Product Approvals .................................................................. 35
Overall Job Performance Approval .................................................................................................. 35
Bus System Approval ....................................................................................................................... 36
Reasons for Bus System Approval or Disapproval........................................................................... 37
MAX System Approval .................................................................................................................... 38
Reasons for MAX System Approval or Disapproval ....................................................................... 39
Security Efforts Approvals ............................................................................................................... 40
Reasons for Approval or Disapproval at Bus Stops, MAX Stations, and On MAX Trains ............. 41
Section 5: Impact of Personal Safety Concerns on MAX Ridership ......................................... 43
Personal Safety Concerns and MAX Ridership ................................................................................ 43
Reasons for Avoiding MAX Ridership............................................................................................. 44
Section 6: Overall Satisfaction ........................................................................................................ 45
Overall Satisfaction Scores ............................................................................................................... 45
Reasons for Satisfaction or Dissatisfaction....................................................................................... 46
Section 7: Fares ................................................................................................................................ 47
Fare Payment Method ....................................................................................................................... 47
Value for Fare Paid ........................................................................................................................... 48
Section 8: Project Awareness and Approval ................................................................................ 49
Portland-Milwaukie Light Rail ......................................................................................................... 49
Westside Express Service (WES) ..................................................................................................... 50
Future MAX Expansion .................................................................................................................... 51
Reasons for Approval or Disapproval of Future MAX Expansion................................................... 52
Transit Tracker by Telephone and Online Awareness and Use ........................................................ 53
Section 9: Telephone Equipment ................................................................................................... 58
Telephone Equipment Used .............................................................................................................. 58
Telephone Equipment Upgrades Planned ......................................................................................... 61
Section 10: Demographic Profile of Respondents ....................................................................... 63
APPENDIX .............................................................................................................................................. 64
Frequencies by Year: 2007-2009 ..................................................................................................... 77
Frequencies by County ..................................................................................................................... 87
Frequencies by Ridership .................................................................................................................. 93
Frequencies by Telephone Equipment Used................................................................................... 101
2
INDEX OF FIGURES
Figure 1: Public Mood .......................................................................................................................... 22
Figure 2: Ridership History .................................................................................................................. 25
Figure 3: TriMet Ridership Categories 2007-2009........................................................................... 26
Figure 4: Vehicle Choice by Rider Category .................................................................................... 27
Figure 5: Trip Purpose – All Trips and Made Most Often ............................................................... 29
Figure 6: Trips Made Most Often by Rider Category ...................................................................... 30
Figure 7: Transit Dependent Rider Categories, 2007-2009 ........................................................... 31
Figure 8: Overall Job Approval ........................................................................................................... 35
Figure 9: Bus System Approval .......................................................................................................... 36
Figure 10: MAX System Approval ...................................................................................................... 38
Figure 11: Personal Safety Concerns & MAX Ridership, 2007-2009 ........................................... 43
Figure 12: Overall Satisfaction ............................................................................................................ 45
Figure 13: Portland-Milwaukie Light Rail – Awareness & Approval .............................................. 49
Figure 14: WES Awareness ................................................................................................................ 50
Figure 15: Future MAX Expansion Approval .................................................................................... 51
Figure 16: Transit Tracker Access Locations ................................................................................... 56
Figure 17: Telephone Equipment Currently Used ........................................................................... 58
Figure 18: Telephone Equipment Upgrades Planned ..................................................................... 61
INDEX OF TABLES
Table 1: Major Problem Facing Area – Top Mentions .................................................................... 23
Table 2: Transportation Detail ............................................................................................................. 23
Table 3: Vehicle Choice ....................................................................................................................... 27
Table 4: Positive/Negative Comments Regarding Bus System .................................................... 37
Table 5: Positive/Negative Comments Regarding MAX System ................................................... 39
Table 6: Approval of Security Efforts ................................................................................................. 40
Table 7: Negative/Positive Comments Regarding Security Efforts............................................... 41
Table 8: Main Security Concerns For Avoiding MAX Ridership .................................................... 44
Table 9: Positive/Negative Comments Regarding Overall Satisfaction ....................................... 46
Table 10: Fare Payment Instruments ................................................................................................ 47
Table 11: Value for Fare Paid ............................................................................................................. 48
Table 12: Positive/Negative Comments Regarding MAX Expansion ........................................... 52
Table 13: Transit Tracker Awareness & Usage ............................................................................... 53
Table 14: Frequency of Transit Tracker Use .................................................................................... 54
Table 15: Transit Tracker Connection Devices ................................................................................ 55
Table 16: Telephone Equipment User Demographics .................................................................... 60
3
EXECUTIVE SUMMARY
The Attitude & Awareness Study (A&A) is the agency’s annual telephone study conducted to track
public mood, regional approval of the agency’s overall job performance, approval for existing services
and new projects, and changes in ridership and customer profiles. The study was conducted
November 5, 2009 through January 6, 2010 among a representative sample of 1,022 adults in TriMet’s
service district, 16 years of age and older.
Section 1 Highlights: Public Mood (Right Direction/Wrong Track)
Respondents to the 2009 A&A were far more likely to say that things in the Portland area are going in
the right direction (62%) rather than off on the wrong track (26%).
Public Mood: 1999-2009

68% 66% 67%
63% 62% 62% Right direction
55%
51%
45% 46%
Wrong track
39%
34%
33% 32%
25% 20% 24% 26%
20% 21% 22% Don't know
14% 15% 16%
12% 12% 13% 13% 11% 12%
1999 2000 2001 2002 2003 2004 2006 2007 2008 2009
Section 2 Highlights: Major Problem Facing the Area (Unaided, First Mentions)
Study respondents were asked to name the major problem facing the Portland Metropolitan Area. As
before, in 2009 the most common themes to emerge from this open-ended question were related to
transportation, and to a lesser extent, the economy/jobs, growth, and crime.
Major Problem In Area (Major Mentions)
• The transportation category consists of a
TRANSPORTATION 35%
number of issues, primarily:
o traffic congestion * Traffic congestion 13%
o not enough public transportation * Not enough public
8%
transportation
o need more/repair roads
* Need more/repair
roads 5%
ECONOMY/JOBS 13%
GROWTH 8%
4 CRIME 6%
Section 3 Highlights: Ridership
Ridership Categories: All respondents were read a series of descriptive statements and asked to
select the one that most closely describes their TriMet ridership.
• Frequent Rider: I ride TriMet almost every day (8%)
• Regular Rider: I ride TriMet several times a week (7%)
• Occasional Rider: I ride TriMet a couple of times a month (29%)
• Infrequent Rider: I ride TriMet less than once a month (38%)
• Non-rider: I never ride TriMet (19%)
Ridership Frequency: 2007-2009
81% 2007 (1,000) 2008 (1,000) 2009 (1,022)

76% 78%
41%
38%
32%
29%
25% 24% 22%
21% 19%
10% 8% 8% 9% 8% 7%
TOTAL RIDERS Frequent Regular Occasional Infrequent NEVER RIDE
Ridership Trends: The proportion of regional residents riding TriMet to any extent rose to 81% in
2009. This level of overall ridership compares to 78% in 2008 and 76% in 2007. The proportion of
those riding TriMet a couple of times a month or more (43%) recovered in 2009 after a drop to 37% in
2008.
Ridership Trends: 1999-2009
All Riders Ride a couple of times a month or more

80% 78% 78% 81%
73% 76% 75% 75% 76%
41% 44% 45% 43% 43% 44% 43%

38% 37%
1999 2000 2001 2002 2003 2004 2007 2008 2009
5
Vehicle Choice: All riders were asked if they ride the bus only, MAX only, or a combination of bus +
MAX. Consistent with prior years, around half (51%) of all 2009 riders most frequently rode a
combination of bus + MAX, followed by MAX only (37%) and bus only (13%).
Vehicle Choice by Rider Frequency
Bus + MAX MAX only Bus only
78% 74%
55%
49%
34% 37%
17% 17% 14%

9% 11%
6%
Frequent Regular Occasional Infrequent
• MAX only riders: Generally speaking, MAX only riders are represented by a higher percentage of
Washington County residents, married people 1, and those with annual household incomes of
$100,000 or more. MAX only riders also have a higher percentage Choice riders 2, Infrequent
riders, recreational riders, and individuals who use a cell phone or landline equally.
• Bus only: Bus only riders are represented by a higher presence of Clackamas and Multnomah
county residents, people 45 years of age and over, Transit Dependent riders, those earning less
than $60,000 per year, people riding for work, and always/usually use a landline telephone.
• Combination bus + MAX riders: This category is represented by a higher percentage of Multnomah
County residents, 18-34 year olds, racial/ethnic minorities, and annual household incomes under
$40,000. This rider category also has a higher percentage of pass holders, and Transit Dependent
riders.
Trip Purpose: Respondents were read a list of trip purposes and asked to indicate which trips they
took on TriMet. They were then asked, of all the trips they took, which ones they took TriMet for most
often. Riders use the transit system for many different purposes, which often vary depending on the
frequency they ride. For example:
Frequent and Regular riders most often ride TriMet for work purposes
Occasional and Infrequent riders most often ride for recreation
1
Married = Married or in a domestic partnership
2
Have a car but prefer to take TriMet or Choose not to own a car because prefer to take TriMet
6
Trip Made MOST OFTEN by Rider Frequency
Work Recreation Personal business

66%
46% 43%
30%
19% 17%
11% 11% 14% 10%
2% 3%
• Recreation trips: Those making recreation trips most often were represented by a higher
percentage of Infrequent and Occasional riders, Choice riders, residents from Clackamas and
Washington counties, those earning $40,000 or more per year, and MAX only riders.
• Work trips: Those making work trips most often were represented by a higher proportion of
Frequent, and Regular riders, residents from Multnomah County, bus only and bus + MAX riders,
25-34 years of age, and respondents who always/usually use a cell phone.
Transit Dependency: All riders were read descriptive statements and asked to select the statement that
most closely described the reason they ride transit when they do. Combining the responses produced
two categories of riders – Choice and Transit Dependent.
Choice Riders (81%)
I have a car available for my use, but I prefer to take TriMet (77%)
I choose not to own a car because I prefer to take TriMet (4%)
Transit Dependent (19%)
I ride TriMet because I can’t drive or don’t know how to drive (7%)
I ride because I don’t have a car available for my use (12%)
Transit Dependency: 2007-2009

2007 (703) 2008 (766) 2009 (784)
78% 83% 81%
22% 17% 19%
Choice Transit Dependent
7
• Choice riders: Generally speaking, Choice riders are represented by a higher percentage of
Washington County residents, Infrequent riders, those 35 years of age and older, non-minority
individuals, those earning $40,000 or more per year and married respondents. They also tend to
ride MAX only, and always/usually use a cell phone, or, use both a cell phone and landline equally.
• Transit Dependent riders: These riders are represented by a higher percentage of Multnomah
County residents, Frequent riders, people under 35 years of age, those earning less than $40,000
annually, singles, and members of one of the minority communities. They also tend to ride the bus
only or a combination of bus + MAX, and always/usually use a landline telephone.
Section 4 Highlights : Job Performance & Product Approvals 3

Overall Job Performance: People in the TriMet service district gave the agency strong marks for
overall job performance, with 76% saying they approved of the job TriMet is doing. Highest approval
scores come from Frequent + Regular riders (83%). Approval ratings by ridership are as follows:
Overall Job Approval by Rider Frequency

83% Approve
79% Approve
76% Approve
62% Approve
36%
38% 40%
Somewhat
31%
approve
46%
38% 39%
31% Strongly
approve
Total Freq+Reg Occ+Infreq Non-rider
3
Scale = Strongly approve, somewhat approve, somewhat disapprove, strongly disapprove
8
Bus & MAX System Approvals
Overall Bus System Approval: People in the TriMet service district gave the bus system high marks,
with 71% saying they approved of the bus system.
Bus System Approval by Rider Frequency

79% Approve
71% Approve 73% Approve
61% Approve
34%
36% 38% Somewhat
approve
33%
45% Strongly
35% 35%
28% approve
Study respondents were asked why they approved or disapproved of the TriMet bus system.
• Positive comments (42%) primarily focused on convenience, timeliness/reliability, gets me where I
need to go, and never had any problems.
• Negative comments (39%) primarily focused on service issues especially the need to go more
places, schedule problems, service cuts, no close bus stops, and slow.
Overall MAX System Approval: People in the TriMet service district gave the MAX system high
marks, with 81% saying they approved of the MAX system. Virtually all (94%) of the Frequent +
Regular riders approved of the MAX system.
MAX System Approval by Rider Frequency
94% Approve
81% Approve 82% Approve
22%
24% 25% 65% Approve
23% Somewhat
approve
72%
56% 58%
42% Strongly
approve
9
Study respondents were asked why they approved or disapproved of the TriMet MAX system.
• Positive comments (56%) primarily focused on MAX being better than buses, timeliness, reliability,
gets cars off the road, faster than driving, and convenient.
• Negative comments (34%) primarily focused on the need to go more places, need to expand the
light rail system, unsafe/lack of security, expense, and not enough people ride.
Security Efforts Approvals (2007 – 2009)

Study participants were asked to rate the agency’s efforts to address security at bus stops, MAX
stations, and onboard MAX trains. Generally speaking the overall approval scores at bus stops and
MAX stations are on par for the last three years – around half of the respondents approved of the
security efforts at those locations.
As of 2009, overall approval for TriMet security efforts onboard MAX trains slipped to 50% from the
55% level achieved in 2007 and 2008.
The greatest approval for agency efforts in each of these areas comes from riders.
Security Approval (Strongly/Somewhat) by Site: 2007-2009
2007 (1,000) 2008 (1,000) 2009 (1,022)
53% 54% 52% 55% 55%

49% 50% 49% 50%
Bus stops MAX stations MAX trains
Study respondents were asked why they approved or disapproved of agency’s efforts to address
security at various locations.
• Positive comments primarily focused on the fact that people have noticed added security measures,
improvements in security/safety, TriMet is doing “the best they can,” people have not experienced
any problems/issues, people always feel safe, and they have not heard anything negative.
10
• Negative comments primarily focused on the lack of security personnel/equipment, personal safety
issues, undesirable people, TriMet is not doing enough to address problems, and too much violence
at stops and stations.
Section 5 Highlights: Impact of Personal Safety Concerns on MAX Ridership

All A&A respondents were asked if personal safety concerns had ever prevented them from riding MAX
trains. As in prior years, most (78%) respondents in 2009 A&A have not let concerns for personal
safety keep them from riding MAX.
Personal Safety Concerns and MAX Ridership: 2007-2009
2007 (1,000) 2008 (1,000) 2009 (1,022)
78% 75% 78%
25%
21% 21%
1% 0% 1%
Yes No Don't know
As before, those most likely to avoid MAX ridership due to personal safety concerns were non-riders,
women, and MAX only riders.
• Reasons for avoiding MAX ridership: Reasons given were consistent across sub-groups and
echoed themes heard in prior years, mainly:
o Don’t like riding after dark
o Unsafe/crime/scary people
o Don’t like people who ride
o Too much violence at the stations
o Lack of security/police/cameras/guards
o Ride at night only if someone is with me
o Don’t like being approached/intimidated
11
Section 6 Highlights: Overall Satisfaction
All riders were asked to indicate how satisfied they were with their overall experience on TriMet. The
scale used to rate satisfaction was: very satisfied, somewhat satisfied, neither satisfied nor dissatisfied,
and somewhat dissatisfied or very dissatisfied. Consistent with prior years, the majority (83%) of riders
in 2009 were satisfied with their TriMet experience – either very (46%) or somewhat (38%).
Overall Satisfaction: 2007-2009
2007 (754) 2008 (785) 2009 (826)

84% 86% 83%
43% 44%46% 41% 42%38%
8% 6% 8% 7% 8% 8%
2% 0% 1%
TOTAL Very Somewhat NEITHER/NOR TOTAL Don't know

SATISFIED DISSATISFIED
Respondents were asked, on an open-end basis, why they said they were satisfied or dissatisfied with
their overall TriMet experience.
• Positive comments (60%) primarily focused on the lack of personal problems encountered, TriMet
gets them where they need to go, TriMet is on time/reliable, courteous operators, and overall
feelings of safety.
• Negative comments (31%) primarily focused on safety/crime concerns, undesirable passengers,

and service issues such as need for more frequency, timeliness, and too many stops/slow.
Section 7 Highlights: Fares
Fare Payment Method

All riders were asked how they usually pay their fares. Generally speaking, the more people ride
(Frequent + Regular riders) the more likely they are to use passes for their TriMet trips, while those who
ride less often (Occasional + Infrequent riders) tend to use cash or tickets purchased in advance.
Because they ride less often, Choice riders were significantly more likely to use cash/tickets than were
Transit Dependent respondents.
12
Fare Payment Method by Ridership Frequency and Transit Dependency
2% 5% 5% 1% Fareless
Square/Don't pay
6% 12%
29%
51%
Passes
88% 83%
69%
46%
Cash/tickets
Freq+Reg Occ+Infreq Choice Transit Dependent
Value for Fare Paid

All riders were asked to rate the value of the transit service they received for the fare paid using a 3-
point scale 4: excellent, good, or poor. On this scale, most (88%) 2009 respondents rated the value
received for the fare paid either excellent (31%) or good (57%). Few (8%) rated the value received as
poor. Highest scores were received from Choice riders, MAX only riders, those earning over $40,000
annually, and those 35 years of age and older.
Value for Fare Paid: 2008 & 2009
2008 (785) 2009 (826)
57% 57%
35% 31%
7% 8%
1% 4%
Excellent Good Poor Don't know
4
Prior to 2008 the scale used was Excellent, good, fair, poor
13
Section 8 Highlights: Project Awareness & Approval
Portland-Milwaukie Project
All respondents were read a description of the Portland-to-Milwaukie Light Rail project and asked if
they were aware of the project and if they approved of it. Over half (53%) of 2009 respondents were
aware of the project. 2009 approval (72%) for the project is down slightly from 2008 and 2007 levels
(78% and 75% respectively).
Portland-Milwaukie Project Awareness & Approval
Aware Approve
75% 78%
72%
55% 53%
47%
2007 2008 2009
• Aware: Those most often aware of the Portland-Milwaukie project were residents of Clackamas
County, Choice riders, and those earning $40,000 or more per year.
• Approve: Strongest approvals for the project were seen among residents of Multnomah County,
TriMet riders, TriMet pass holders, and those under 65 years of age.
Westside Express Service (WES)

All respondents were read a description of the Westside Express Service (WES) project and asked if
they were aware of the project. As of 2009, 61% of regional respondents were aware of the WES
project – up 13 percentage points from 2007 levels (48%).
WES Awareness 2007 2009

Yes 48% 61%
No 51% 38%
Don't know 1% 1%
Base 1,000 1,022
• Aware: Those most often aware of the WES service were residents of Washington County, MAX
only riders, those 45 years of age and older, those earning $40,000 or more per year, and married
respondents.
14
Future MAX Expansion
Respondents were read a description of the types of areas that the MAX light rail system could expand
into. They were then asked if, overall, they approved or disapproved of expanding the MAX light rail
system. Most (80%) respondents approved of expanding the MAX light rail system, either strongly
(59%) or somewhat (21%).
Future MAX Expansion Approval
80% Approve
59%
15% Disapprove
21%
11%
4% 5%
Strongly Somewhat Strongly Somewhat Don't know
Strongest approvals for expanding the MAX light rail system were seen among Multnomah County
residents, riders, respondents under 18 years of age, singles, and female respondents.
Respondents were asked why they approve or disapprove of expanding the TriMet MAX light rail
system.
• Positive comments (62%) primarily focused on MAX reducing traffic, increasing opportunities for the
community and riders, reducing pollution, and liking the areas suggested for expansion.
• Negative comments (33%) primarily focused the need to expand to other areas, the expense/tax
payer concerns, the need for more security, and a general disapproval of the areas suggested for
expansion.
Transit Tracker by Telephone and Online: Awareness & Usage

All respondents were read a description of the Transit Tracker by Telephone and Online service and
asked a series of questions regarding their awareness and use of the service. Just over half (52%) of
all respondents were aware of the service. Of those aware (n=530), 62% have used it.
• Aware: Those most often aware of Transit Tracker were residents of Multnomah County, riders,
bus only riders and combination bus + MAX riders, those 18-54 years of age, and those who
always/usually use a cell phone.
• Use: Those most often using Transit Tracker were 18-34 years of age, always/usually use a cell
phone, Frequent riders, Transit Dependent riders, and pass holders.
15
Transit Tracker by Telephone and Online: Awareness & Use
Transit Tracker Awareness
Yes aware 52%
No, not aware 47%
Don't know/not sure 1%
Base = All respondents 1,022
Transit Tracker Usage
Yes, have used it 62%
No, have not used it 38%
Don't know/not sure *
Base = Aware of Transit Tracker 530
• Frequency of Use: Just over half (51%) of those who use Transit Tracker use it less than once a
month, another 25% use it a few times a month and 22% use it at least once a week.
Transit Tracker Use
51%
25% 22%
2%
Less than once a month A few times a month At least once a week (Net) Don’t know
o Those using Transit Tracker most frequently (at least once a week) had a higher proportion of
those who use a cell phone/land line equally, Frequent + Regular riders, Transit Dependent,
and bus only or bus + MAX riders.
• Connection Devices: Personal computer (61%) was most often mentioned as the device used to
connect to Transit Tracker, followed by mobile telephones (46%), and landline telephones (14%).
Transit Tracker Connection Devices
61%
46%
14%
1% 1%
Personal Mobile phone Landline Other Don't know/not

computer phone sure
16
o Personal computer: Those connecting to Transit Tracker by a personal computer had a higher
representation of residents from Washington County, Infrequent riders, ride MAX only, Choice
riders, married respondents, and those 35-44 years of age.
o Mobile phone: Those connecting to Transit Tracker via mobile phone had a higher
representation of Regular riders, bus riders or bus + MAX riders, Transit Dependent riders,
people under 35 years of age, and people who always/usually use a cell phone.
• Connection Locations: Respondents indicated that they connect to Transit Tracker from three
primary locations – home, the bus stop/MAX station, and from work.
Transit Tracker Connection Locations
55%
32%
8%
3%
Home Bus stop/MAX station Work All other
All locations
o Home: Those connecting to Transit Tracker at home tend to have a higher representation of
Occasional + Infrequent riders, MAX only riders, people 55 years of age and older, and those
who always/usually use a land line.
o Bus stop/MAX station: Those connecting to Transit Tracker at the bus stop/MAX station had a
higher proportion of Frequent + Regular riders, Transit Dependent riders, those using the bus
only or a combination of bus + MAX, people under 25 years of age, and those who
usually/always use a cell phone.
o Work: Those connecting to Transit Tracker from work had a higher representation of Choice
riders, respondents 25-34 years of age, those earning $100,000 or more annually, and married
respondents.
17
Section 9 Highlights: Telephone Equipment
Telephone Equipment Used

One of the most frequent questions asked of telephone survey of research is “How do cell phone users
differ from people who use landline telephones?” To address this question, all 2009 A&A respondents
were asked what types of telephone equipment they use. The results show a near even combination
of three types of telphone users: 32% use both cell phones and landlines equally, 31% usually or
always use a cell phone , and 37% usually or always use a landline.
Use both cell phone and landline equally 32%
Cell phone usually, but have a landline 25%

31%
Cell phone only 6%
Landline usually, but have a cell phone 23%

37%
Landline only 14%
• Landlines: Those using landlines for some or all of their calls have a higher proportion of bus only
riders, Transit Dependent riders, people 45 years of age and older, Multnomah County residents,
and females.
• Cell Phones: Those using cell phones for some or all of their calls, have a higher proportion of
riders, people under 35 years of age, annual incomes between $60,000-$99,999, single
respondents, and males.
It is important to note that, while cell phone and landline users differed in terms of demographics and
rider behavior, there was little significant variation in evaluations of TriMet performance and products
based on telephone equipment used. These 2009 A&A findings are similar to results from a study
released by the Center for Disease Control (CDC) in 2006 5, which showed that:
Cell phone and landline users differed both demographically and in their behaviors. However,
politically speaking, their viewpoints were more alike than different.
A follow-up study from the CDC 6 (2008) indicated that the 2006 findings on respondent demographics
and behavioral profiles remained constant. The questionnaire for the 2008 study omitted the political
viewpoints question, but given the constant nature of the demographic and behavioral profiles, it is
logical to assume that 2008 “viewpoints” results are consistent with 2006 as well.
5
The Cell Phone Challenge to Survey Research, The Pew Research Center, 2006
6
Wireless Substitution: Early Release of Estimates From the National Health Interview Survey, CDC July-December 2008
18
Telephone Upgrades Planned
When asked if they were planning to upgrade to a “smart phone” just under two-thirds (65%) of the
respondents indicated that they had no intention of investing in a “smart phone.”
Plans to Upgrade to Smart Phone

65%
23%
9%
3%
Not planning to Already have a smart Planning to upgrade Don't know/not sure
upgrade to a smart phone to a smart phone
phone
• Not planning to upgrade: Those not planning to upgrade to a “Smart Phone” have a higher
representation of people 65 years of age and older, those usually/always using a landline, and
Transit Dependent riders.
• Already have a smart phone: These respondents have a higher representation of MAX only riders,
Choice riders, people earning $100,000 or more annually, married, and those who usually/always
use a cell phone or use both cell phone and landline equally.
19
Rider Profile Summaries: 2007-2008
1. Frequent rider (8%): Ride TriMet almost every day

2007 2008 2009 2007 2008 2009
8%
Choice riders 51% 59% 56% Married/partnership 36% 50% 41%
Work is primary trip 60% 75% 66% Male 50% 52% 50%
Ride bus and MAX 73% 59% 78% Mean Age (years) 37.7 37.0 38.0
Fare Payment Income $60,000+ yr. 18% 35% 23%
Cash/tickets 34% 30% 31% Multnomah County 63% 73% 60%
Pass 62% 70% 66% Washington County 17% 17% 27%
Cell phone (always/usually) NA NA 36% Clackamas County 20% 10% 14%
2. Regular rider (7% ): Ride TriMet several times a week

2007 2008 2009 2007 2008 2009
Choice riders 56% 68% 73% Married/partnership 42% 39% 55% 7%
3. Occasional rider (29%): Ride TriMet a couple of times a month

2007 2008 2009 2007 2008 2009
29%
4. Infrequent Rider (38%): Ride TriMet less than once a month

2007 2008 2009 2007 2008 2009
Cash/tickets 92% 88% 88% Multnomah County 38% 42% 39% 38%
5. Non-rider (19%): Never ride TriMet

2007 2008 2009 2007 2008 2009 19%
Cell phone (always/usually) NA NA 24% Married/partnership 67% 70% 69%
Male 54% 44% 41%
Mean Age (years) 47.4 50.3 48.3
Income $60,000+ yr. 44% 47% 40%
Multnomah County 30% 35% 29%
Washington County 31% 34% 28%
Clackamas County 39% 31% 43%
20
METHODOLOGY
From November 5, 2009 through January 6, 2010 a total of 1,022 landline telephone surveys were
conducted with residents in TriMet’s service district. The sample used in the telephone survey included
quotas for gender, age, and county based on population estimates from the 2006 to 2008 American
Community Survey.
Two types of sample were used for the landline telephone survey. The first type, random digit dialing
(RDD) sample was selected by obtaining telephone exchanges in each county. Random numbers were
then generated within each exchange and respondents were screened to confirm their county of
residence and zip code to ensure they live within the TriMet service district. This year the survey also
drew a sample at random from a list of households with Hispanic surnames. The purpose of using a
listed sample was to increase the number of Hispanic respondents interviewed. Altogether, 910
surveys were completed with respondents from the RDD sample and 112 with respondents from the
listed Hispanic sample. Of the Hispanic respondents, five percent of the interviews were conducted in
Spanish versus one percent in 2008.
Interviewers first asked to speak with the youngest male at least 16 years of age in the household. If
none were available, the interviewers asked to speak with the youngest female at least 16 years of age
in an attempt to ensure adequate representation by both gender and age. The data was weighted
slightly to reflect the age and gender of the population in each. Interviewers also asked respondents to
confirm their county of residence.
The margin of error for this study was +/- 3.1% at the 95% confidence level. Unless otherwise stated,
all significant differences cited in this report are at the 95% confidence level.
21
STUDY FINDINGS
The following pages summarize the findings from the 2009 Attitude & Awareness Study (A&A). Where
appropriate, comparisons are made to prior years or other subgroups within the current year. For more
detail by county and ridership category, please refer to the Appendix section of this report.
Section 1: Public Mood

All respondents were asked if things in the Portland Metropolitan Area are going in the right direction or
have gotten off on the wrong track. Comparatively speaking, the proportion of people saying that things
in the region were going in the right direction began trending upward in 2004 (46%) and peaked in 2008
(67%). As of 2009, the proportion of people saying in the right direction dropped 5 percentage points
(62%) – equal to that recorded in 2007.
Figure 1: Public Mood

Q1. Do you feel things in the Portland Metropolitan Area are generally going in the
right direction, or do you feel things have gotten off on the wrong track?
68% 67%
66%
63% 62% 62% Right direction
55%
51%
45% 46%
Wrong track
39%
34% 33% 32%
25% 26%
20% 24%
20% 21% 22%
Don't know
15% 16%
14% 13% 13%
12% 12% 11% 12%
1999 2000 2001 2002 2003 2004 2006 2007 2008 2009
(Base = All respondents)
Differences in public mood by sub-groups – those saying things in the region were going in the right
direction
• County
o Residents of Washington (65%) and Multnomah (64%) counties vs. Clackamas County (54%)
• Ridership
o All riders (66%) vs. non-riders (45%)
o Those who ride combination of bus + MAX (72%) vs. MAX only riders (62%) and bus only (53%)
riders
• Demographics
o Those under 25 years of age (82%) vs. those 25 years of age and older (59%)
o Minority respondents (75%) vs. non-minority respondents (60%)
o Unmarried respondents (68%) vs. married 7 respondents (59%)
• Telephone Equipment Used
o Always/usually use cell phones (68%) vs. always/usually use landline (60%) and use both
landline/cell phone equally (58%)
7
Married = Married or in a domestic partnership
22
Section 2: Major Problem Facing the Area
As a follow-up to Question 1, all respondents were asked, on an unaided basis, to name the major
problem facing the Portland Metropolitan Area.
Top Mentions
As before, in 2009 the most common themes to emerge from this open-ended question were related to
transportation, the economy/jobs, and – to a lesser extent – growth, crime, and education.
Table 1: Major Problem Facing Area – Top Mentions
Q.2: In your opinion, what is the MAJOR PROBLEM facing the Portland Metropolitan Area? (First or only response)
First/Only Mentions 2000 2001 2002 2003 2004 2007 2008 2009
Transportation (Net) 29% 28% 15% 8% 12% 34% 36% 35%
Economy/Jobs 5% 23% 26% 21% 26% 2% 12% 13%
Growth/over development 19% 11% 6% 3% 4% 11% 9% 8%
Crime 9% 4% 4% 5% 5% 9% 6% 6%
Education/school funding 10% 7% 17% 15% 16% 4% 5% 3%
Base = All respondents 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,022
Differences in concerns about transportation by sub-groups

• County: no significant differences by county noted
• Ridership
o Ride both bus + MAX (37%) vs. bus only riders (27%)
• Demographics
o Those 35-54 years of age (41%) vs. those under 35 years of age (27%).
o Non-minority respondents (37%) vs. minority respondents (25%)
o Married respondents (37%) vs. unmarried respondents (30%)
• Telephone equipment: no significant differences by telephone equipment noted
Transportation Detail
The transportation category consists of a number of issues, primarily traffic congestion (13%). Other
concerns included not enough public transportation (8%) and need more roads/roads need repair (5%).
Table 2: Transportation Detail

Q.2: In your opinion, what is the MAJOR PROBLEM facing the Portland Metropolitan Area? (First or only response)
Transportation Detail 2000 2001 2002 2003 2004 2007 2008 2009
Traffic congestion 23% 20% 9% 5% 5% 19% 15% 13%
Not enough public transportation 2% 1% 2% 1% 1% 8% 8% 8%
Need more roads/repair roads 6% 5% 2% 1% 1% 6% 5% 5%
Those most likely to express concerns about traffic congestion by sub-group

• Ridership
o Occasional + Infrequent riders (13%) vs. Frequent + Regular riders (7%)
o Ride MAX only or a combination of bus + MAX (13% each) vs. bus only riders (5%)
• Demographics
o Those earning $100,000 or more annually vs. those earning under $40,000 per year
o Those 35 years of age and over (15%) vs. those under 35 years of age (9%)
o Non-minority respondents (14%) vs. Minority respondents (8%)
23
Differences in concern about the need for more public/mass transportation by sub-group
• Ridership
o Regular riders (16%) vs. Infrequent riders (6%)
• Demographics
o Those 35-44 years of age (11%) vs. those 65 years of age and over (5%)
o Those earning less than $40,000 annually (11%) vs. those earning $100,000 or more (5%)
24
Section 3: Ridership
Ridership Frequency
Beginning in 2007, all respondents were read a series of descriptive statements and asked to select the
one that most closely describes their TriMet ridership 8. As of 2009, the ridership categories were as
follows:
Ride a couple of times a month or more – 43% vs. 37% in 2008 and 44% in 2007
Frequent Rider: I ride TriMet almost every day
Regular Rider: I ride TriMet several times a week
Occasional Rider: I ride TriMet a couple of times a month
Ride less than once a month – 38% vs. 41% in 2008 and 32% in 2007
Infrequent Rider: I ride TriMet less than once a month
Never ride: – 19% vs. 22% in 2008 and 24% in 2007
Non-rider: I never ride TriMet
Ridership Trends
The proportion of regional residents riding TriMet to any extent (less than once a month or more) rose
to 81% in 2009. This level of overall ridership compares to 78% in 2008 and 76% in 2007.
After a drop to 37% in 2008, the proportion of those riding TriMet a couple of times a month or more in
2009 is back on par with 2007 (43% and 44% respectively).
Figure 2: Ridership History

Q.10: Which category best describes your TriMet ridership?
All Riders Ride a couple of times a month or more

80% 78% 78% 81%
73% 76% 75% 75% 76%
41% 44% 45% 43% 43% 44% 43%

38% 37%
1999 2000 2001 2002 2003 2004 2007 2008 2009
8
In prior years respondents were asked to count the number of one-way trips they made in the prior month.
25
Compared to 2008, the proportion of Occasional riders in 2009 jumped 8 percentage points (pp),
drawing from non-riders (-3 pp), Infrequent riders (-3 pp) and Regular riders (-1 pp).
Figure 3: TriMet Ridership Categories 2007-2009
Q.10: Which category best describes your TriMet ridership?
2007 (1,000) 2008 (1,000) 2009 (1,022)

81%
78%
76%
41%
38%
32%
29%
25% 24%
21% 22%
19%
10% 9% 8%
8% 8% 7%
TOTAL RIDERS Frequent Regular Occasional Infrequent NEVER RIDE
Differences in those most likely to be riders by sub-groups –

• County
o Residents of Multnomah (88%) and Washington (83%) counties vs. Clackamas County
(66%)
• Demographics
o Unmarried respondents (86%) vs. married (78%) respondents
o Those under 45 years of age (85%) and 45-54 (82%) vs. those 55 years of age and older
(74%)
o Males (84%) vs. females (78%)
• Telephone equipment
o Those who always/usually use a cell phone (85%) vs. those who use both landline
phone/cell phone equally (77%)
26
Vehicle Choice
All riders were asked if they ride the bus only, MAX only, or a combination of bus + MAX. As seen in
previous years, about half of all 2009 riders most frequently rode a combination of bus + MAX (51%)
followed by MAX only (37%) and bus only (13%).
Table 3: Vehicle Choice
Q.11: When you ride TriMet, would you say you only ride the bus,
only ride the MAX, or ride a combination of both bus and MAX?
Vehicle Choice 2007 2008 2009
Bus + MAX 50% 48% 51%
MAX only 39% 39% 37%
Bus only 12% 13% 13%
Base = All riders 745 784 823
NOTE: Calculations exclude "don’t know"
The TriMet vehicle used most often varies depending on the ridership category examined. For
example, both Frequent and Regular riders more often ride a combination of bus + MAX, while
Infrequent riders most often ride MAX only.
Figure 4: Vehicle Choice by Rider Category
Q.11: When you ride TriMet, would you say you only ride the bus, only ride the MAX
or ride a combination of both us and MAX?
13% 9% 11%
17% 14%
Bus only
6% 17%
34%
37%
49% MAX only
78% 74%
Bus + MAX
55%
51%
37%
All riders Frequent Regular Occasional Infrequent
(Base = All riders)
27
Differences in vehicle choice by sub-groups
Those riding: Combination bus + MAX

• County
o Residents of Multnomah County (60%) vs. residents of Clackamas (44%) and Washington
(40%) counties
• Ridership
o Frequent + Regular riders (76%) vs. Occasional + Infrequent riders (45%)
o Transit Dependent riders (66%) vs. Choice riders (48%)
o Pass users (67%) vs. those paying fares with cash/tickets (49%)
• Demographics
o Those 18-34 years of age (59%) vs. those 55 years of age and older (40%)
o Unmarried respondents (56%) vs. married respondents (47%)
o Those earning less than $40,000 annually (66%) vs. those earning $40,000 or more per
year (43%)
• Telephone Equipment: No significant differences by telephone equipment noted
Those riding: MAX Only

• County
o Residents of Washington County (52%) vs. residents of Clackamas and Multnomah counties
(37% and 26% respectively)
• Ridership
o Choice riders (41%) vs. Transit Dependent riders (13%)
o Cash/ticket users (38%) vs. pass users (18%)
• Demographics
o Those 25 years of age and older (39%) vs. those under 25 years of age (23%)
o Those earning $40,000 or more annually (45%) vs. those earning under $40,000 (19%)
o Always/usually use cell phone or use both landline/cell phone equally (40%) vs. those who
always/usually use a landline (32%)
Those riding: bus only

• County
o Residents of Clackamas (19%) and Multnomah (14%) counties vs. Washington County (8%)
• Ridership
• Demographics
o Those earning under $60,000 annually (15%) vs. those earning $100,000 or more (7%)
o Those who always/usually use a landline telephone (18%) vs. those who always/usually use
a cell phone or those who use both landline/cell phone equally (10% each)
28
Trip Purpose
All riders were read a list of trip purposes and asked to: 1) indicate all the trips they make; and 2)
indicate which trip they make most often. The top trip purposes have not changed significantly over the
years.
All Trips Trips Made Most Often
1. Recreation 1. Recreation
2. Shopping 2. Work
3. Personal business 3. Personal business
4. Work 4. Shopping
5. Visiting friends/family 5. Visiting friends/family
6. Medical appointments 6. School
7. School 7. Medical appointments
Figure 5: Trip Purpose – All Trips and Made Most Often

Q.12: Please tell me for which of the following activities do you ride TriMet? (Multiple
responses accepted)
Q.13: For which one activity do you ride TriMet most often? (One response only)
56%
All trips Most often
40%
38%
32% 32%
21% 20%
17% 16%
14%
12%
6% 6%
4%
Recreation Shopping Personal bus. Work Visiting Medical School
(Base = All riders)
29
Differences in trips made most often by sub-groups
Recreation (32%) trips made most often
• County
o Residents of Clackamas (41%) and Washington (37%) counties vs. Multnomah County (24%)
• Ridership
o Infrequent (43%) and Occasional (30%) riders vs. Regular (11%) and Frequent (2%) riders
o MAX only riders (49%) vs. combination bus + MAX (25%) and bus only (9%) riders
• Demographics
o Those earning $40,000 or more annually (40%) vs. those earning less than $40,000 (21%)
Work (21%) trips made most often

• County
o Residents of Multnomah County (26%) vs. Washington (20%) and Clackamas (13%)
• Ridership
o Frequent (66%) and Regular riders (46%) vs. Occasional (19%) and Infrequent (10%) riders
o Pass holders (57%) vs. cash/ticket users (16%)
o Bus only (30%) and combination bus + MAX (27%) riders vs. MAX only riders (11%)
• Demographics
o Those 25-34 years of age (31%) vs. those 35 years of age and over (20%) and those 18-24
years of age (18%)
o Those who always/usually use a cell phone (28%) vs. use both landline/cell phone equally
(19%) and always/usually use landline (17%)
Figure 6: Trips Made Most Often by Rider Category
Q.13: For which one activity do you ride TriMet most often? (One response only)
29% 32% 30%

37% All other
3%
2% 11% 17%
14% Personal
11% business
66% 30% Recreation

43%
46%
19% Work
10%
(Base = All riders)
30
Transit Dependency
All riders were read a series of descriptive statements and asked to select the statement that “most
closely” described the reason they ride transit when they do. Combining the responses produces two
categories of riders – Choice and Transit Dependent.
Choice Riders (81%)
Transit Dependent (19%)
I ride TriMet because I can’t drive or don’t know how to drive (7%)
I ride because I don’t have a car available for my use (12%)
Figure 7: Transit Dependent Rider Categories, 2007-2009
Q.14: Which statement best describes the reason you ride transit when you do?
2007 (703) 2008 (766) 2009 (784)

83% 81%
78%
22%
17% 19%
CHOICE TRANSIT DEPENDENT

I have a car available for my use but I I don't have a car available for my use
prefer to take TriMet I can't/don't know how to drive
I choose not to own a car because I prefer
to take TriMet
(Base = All riders)
Differences in Choice Riders by sub-groups

• County
o Residents of Washington County (83%) vs. Multnomah County (73%)
• Ridership
o MAX only riders (91%) vs. combination bus + MAX (70%) and bus only (68%) riders
o Infrequent riders (87%) vs. Occasional (79%), Regular (61%) and Frequent (40%) riders
o Very satisfied riders (82%) vs. somewhat satisfied riders (74%)
o Cash/ticket users (80%) vs. pass holders (58%)
31
Differences in Choice riders by sub-groups (continued)
I have a car available for my use, but I prefer to take TriMet (continued)
• Demographics
o Those earning $40,000 or more per year (83%) vs. those earning less than $40,000 (59%)
o Those 35-64 years of age (82%) vs. those 65 years of age and older (74%) and those under
35 years of age (60%)
o Those who always/usually use a cell phone and use both landline/cell phone equally (81%
each) vs. use always/usually use landline (71%)
• Ridership
o Combination bus + MAX (6%) riders vs. MAX Only riders (2%)
o Somewhat satisfied (6%) vs. Very satisfied (1%)
• Demographics
o Male respondents (6%) vs. female respondents (2%)
Differences in Transit Dependents by sub-groups

I can’t drive/don’t know how to drive (7%)
• Ridership
o Bus only riders (15%) vs. MAX only and combination bus + MAX riders (2% and 8%
respectively)
• Demographics
o Those under 18 years of age (25%) vs. those 25 years of age and over (5%)
o Always/usually use landline (10%) vs. always/usually use a cell phone and use both
landline/cell phone equally (4% each)
32
Differences in Transit Dependents by sub-groups (continued)
I don’t have a car available for my use (12%)
• County
o Multnomah County (15%) residents vs. residents of Washington County (9%)
• Ridership
o Bus only riders (16%) and combination bus + MAX riders (17%) vs. MAX only riders (5%)
• Demographics
o Those under 25 years of age (31%) vs. those 25 years of age and over (7%)
33
Rider Profile Summaries: 2007-2009
1. Frequent rider (8%): Ride TriMet almost every day

2007 2008 2009 2007 2008 2009
8%
2. Regular rider (7% ): Ride TriMet several times a week

2007 2008 2009 2007 2008 2009
Choice riders 56% 68% 73% Married/partnership 42% 39% 55% 7%
3. Occasional rider (29%): Ride TriMet a couple of times a month

2007 2008 2009 2007 2008 2009
29%
4. Infrequent Rider (38%): Ride TriMet less than once a month

2007 2008 2009 2007 2008 2009
Cash/tickets 92% 88% 88% Multnomah County 38% 42% 39% 38%
5. Non-rider (19%): Never ride TriMet

2007 2008 2009 2007 2008 2009 19%
Cell phone (always/usually) NA NA 24% Married/partnership 67% 70% 69%
Male 54% 44% 41%
Mean Age (years) 47.4 50.3 48.3
Income $60,000+ yr. 44% 47% 40%
Multnomah County 30% 35% 29%
Washington County 31% 34% 28%
Clackamas County 39% 31% 43%
34
Section 4: Job Performance and Product Approvals
All respondents were asked to rate TriMet’s overall job performance and products and services. The
uniform scale used is as follows: strongly approve, somewhat approve, somewhat disapprove, or
strongly disapprove.
Overall Job Performance Approval

All study respondents were asked if they approve or disapprove 9 (strongly or somewhat) of the overall
job TriMet is doing. The majority of study respondents (76%) approve of the job TriMet is doing – either
strongly or somewhat (38% each). This is down slightly from the 80% approval achieved in 2008, but
on par with that recorded in 2007 (77%).
Figure 8: Overall Job Approval
Q.3: From what you know or may have heard, do you approve or disapprove of
the job TriMet is doing? PROBE: Is that strongly or somewhat?
2007 (1,000) 2008 (1,000) 2009 (1,022)

80%
77% 76%
43%
38% 38% 39%
37% 38%
16% 16%
13%
8% 7% 8%
TOTAL APPROVE Strongly Somewhat TOTAL DISAPPROVE Don't know
Differences in overall approval by sub-groups, those approving:

• County: no significant differences in overall approval by county noted
• Ridership
o All riders (80%) approve of the job TriMet is doing vs. non-riders (62%)
o Satisfied riders (85%) approve of the job TriMet is doing vs. of those less than satisfied
(57%)
• Demographics
o Women respondents (79%) vs. male respondents (73%)
o Always/usually use landline (79%) vs. use both landline/cell phone equally (71% each)
9
Prior to 2007 the job performance scale was Excellent, Good, Fair, or Poor
35
Bus System Approval
All respondents were asked if they approve or disapprove (strongly or somewhat) of the TriMet bus
system. Approvals are down in 2009 compared to prior years. As of 2009, 71% of the respondents
approved of the TriMet bus system either strongly or somewhat (35% and 36% respectively). There
were more disapprovals in 2009 (15%) compared to those seen in 2007 (8%) and 2008 (10%).
Figure 9: Bus System Approval
Q. 4: Thinking about the TriMet bus system, with routes in the 3-county metro
area, do you approve or disapprove of the existing bus system? PROBE: Is that
strongly or somewhat?
2007 (1,000) 2008 (1,000) 2009 (1,022)
79%
77%
71%
41%
39% 38% 39%
35% 36%
15% 14% 13%

12%
10%
8%
TOTAL APPROVE Strongly Somewhat TOTAL DISAPPROVE Don't know

Differences in bus system approval by sub-group, those approving:

• County
o Residents of Multnomah (75%) and vs. Washington County residents (65%)
• Ridership
o Combination of both Bus + MAX (80%) and bus only (76%) riders vs. MAX only riders (65%)
o Satisfied riders (77%) vs. those less than satisfied (58%)
• Demographics:
o Always/usually use cell phone (76%) and always/usually use landline (74%) vs. use both
landline/cell phone equally (65%)
36
Reasons for Bus System Approval or Disapproval
In 2009, respondents were asked, on an open-end basis, why they approved or disapproved of the
TriMet bus system. The common themes to emerge from 2009 respondents are consistent with those
seen in prior years:
Positive comments (42%) primarily focused on convenience, timeliness and reliability, love the
system, and gets me where I need to go.
Negative comments (39%) primarily focused on service issues such as the need to go more places,
schedule problems, service cuts, lack of close bus stops, and slow.
Table 4: Positive/Negative Comments Regarding Bus System
Q4a: Why do you approve or disapprove of the existing TriMet

bus system?
Total
Main Mentions Answering
Positive comments (Net) 42%
Convenient routes 9%
Always on time/reliable 6%
Love the system/it is needed 5%
Convenient transportation 5%
TriMet gets me where I need to go 5%
Never had any issues/problems 4%
Doing the best they can 4%
Negative comments (Net) 39%

Not enough routes/need to go more places 12%
Schedule problems/late/early 7%
Dissatisfied with cuts 5%
No close stops to my house/destination 3%
Slow/takes forever to get anywhere 3%
Too much focus on light rail 2%
Not enough people ride 2%
Base 882
Differences in positive comments regarding bus system by sub-groups

• Ridership
o Satisfied riders (46%) riders vs. less than satisfied riders (29%)
o Ride a combination of both bus + MAX (48%) vs. MAX only riders (36%)
• Demographics
o Minority respondents (51%) vs. non-minorities (40%)
o Those 18-44 Years of age (48%) vs. those 45 years of age and older (36%)
37
MAX System Approval
All respondents were asked if they approve or disapprove (strongly or somewhat) of the TriMet MAX
system. As of 2009, 81% of all respondents approve of the TriMet MAX system either strongly (57%)
or somewhat (24%). Those strongly approving of MAX are on par with prior years.
Figure 10: MAX System Approval
Q.5: Do you approve or disapprove of the existing MAX light rail system? PROBE: Is
that strongly or somewhat?
85% 2007 (1,000) 2008 (1,000) 2009 (1,022)

83%
81%
58%
56% 57%
29%
25% 24%
14%
12% 12%
5% 4% 6%
TOTAL APROVE Strongly approve Somewhat approve TOTAL DISAPPROVE Don't know
Differences in MAX system approval by sub-groups, those approving:

• County
o Residents of Multnomah (84%) and Washington (81%) vs. Clackamas County (73%)
• Ridership
o MAX only riders (87%) vs. bus only riders (77%)
• Demographics
38
Reasons for MAX System Approval or Disapproval
Respondents were asked, on an open-end basis, why they approve or disapprove of the TriMet MAX
light rail system. The common themes to emerge from 2009 respondents are consistent with those
seen in prior years:
Positive comments (56%) primarily focused on MAX being better than buses, timeliness/reliability,
gets cars off the road, faster than driving, and convenient.
Negative comments (34%) primarily focused on the need to go more places, need to expand the
light rail system, unsafe/lack of security, expense, and not enough people ride.
Table 5: Positive/Negative Comments Regarding MAX System
Q5a: Why do you approve or disapprove of the existing TriMet

MAX light rail system?
Total
MAX is better than buses/timely/efficient 9%
Gets cars off the street/less traffic 7%
Faster than driving/avoid traffic lights 7%
Convenient mode of transportation 6%

Need to expand light rail 5%
Unsafe/crime/scary/personal safety 4%
Poorly managed/too expensive 3%
Not cost effective to maintain 2%
Lack of security/police/cameras/guards 2%
Slow 2%
Base 882
Differences in positive comments regarding MAX system by sub-groups

• Ridership
o Satisfied riders (62%) riders vs. less than satisfied riders (44%)
o Ride a combination of bus + MAX (61%) or MAX only (59%) vs. bus only riders (45%)
• Demographics
o Those 18-34 years of age (62%) vs. those 35-44 years of age (49%)
o Female respondents (60%) vs. males (51%)
39
Security Efforts Approvals
As part of the agency’s focus on security issues, A&A study participants were asked to rate their
approval of the agency’s efforts to address security at three locations: bus stops, MAX stations, and
onboard MAX trains. Across the three years, approve scores at bus stops and MAX stations are,
generally, on par. As of 2009, the approval score on MAX trains is down 5 percentage points.
Additionally, the proportion of respondents answering “Don’t Know” is up significantly for all three
venues.
Table 6: Approval of Security Efforts
Q: From what you know or may have heard, do you approve or disapprove of the job TriMet is doing addressing
concerns about security at (LOCATION)?
Q.6 At Bus Stops Q.7 At MAX Stations Q.8 On MAX Trains
APPROVALS 2007 2008 2009 2007 2008 2009 2007 2008 2009
Total Approve 49% 50% 49% 53% 54% 52% 55% 55% 50%
Strongly approve 20% 19% 19% 21% 22% 20% 22% 21% 21%
Somewhat approve 29% 32% 30% 32% 32% 32% 33% 34% 30%
Total Disapprove 29% 28% 21% 29% 28% 23% 25% 24% 19%
Somewhat disapprove 14% 16% 11% 15% 16% 12% 13% 14% 11%
Strongly disapprove 16% 12% 10% 14% 13% 11% 12% 11% 8%
Don't know 21% 22% 29% 18% 17% 24% 20% 21% 30%
(Base = All respondents) 1,000 1,000 1,022 1,000 1,000 1,022 1,000 1,000 1,022
NOTE: Percentages may not add to 100% due to rounding
Differences in security at bus stops approval by sub-groups, those approving:

• Ridership
• Demographics
Differences in security at MAX stations approval by sub-groups, those approving:
• Ridership
o Frequent riders (34%) vs. Occasional + Infrequent riders (20%)
o Satisfied riders (24%) vs. less than satisfied riders (12%)
• Demographics: no significant differences by demographics noted
Differences in security onboard MAX trains approval by sub-groups, those approving

• Ridership
o Cash/ticket users (23%) and Pass holders (23%) vs. Fareless Square (10%)
40
Reasons for Approval or Disapproval at Bus Stops, MAX Stations, and On MAX Trains
Respondents were asked why they approves or disapproves of the job TriMet is doing to address
security issues at bus stops, at MAX stations, and onboard MAX trains. Responses to the questions
were similar across all three venues.
Positive comments primarily focused on the fact that people have noticed added security measures
at stops and on board vehicles, improvements in security and safety, TriMet is doing the best they
can, people have not experienced any problems/issues, people always feel safe, and they have not
heard anything negative.
Negative comments primarily focused on the lack of security personnel and equipment, personal
safety issues, TriMet not doing enough to address problems, and too much violence at stops and
stations.
Table 7: Negative/Positive Comments Regarding Security Efforts
Q: Why do you approve or disapprove of the job TriMet is doing addressing concerns
about security at …?
Q6a Q7a Q8a
Main Mentions Bus Stops MAX Stns MAX Trns
Positive comments (Net) 32% 34% 39%
Adding security measures at stops/onboard 11% 14% 17%
Have noticed improvement in security/safety 7% 6% 6%
Doing the best they can 6% 6% 6%
Never had any issues/problems 3% 4% 4%
Always feel safe 3% 3% 3%
Negative comments (Net) 50% 46% 42%

Lack of security/police/cameras/guards 16% 17% 19%
Unsafe/crime/scary/personal safety issues 11% 11% 6%
TriMet not addressing probems 8% 9% 7%
Too much violence at stops/stations 6% 4% 2%
Criminals/drug dealers/gangsters 4% 4% 3%
Don't like people who ride 4% 3% 4%
Fares not enforced 2% 2% 3%
(Base) 716 766 705
Differences in positive comments regarding security efforts by sub-groups

Bus Stops
• Positive comments are generally consistent across sub-groups
MAX Stations
• Ridership
o Satisfied riders (39%) vs. Less than satisfied riders (29%)
• Demographics
41
Differences in positive comments made regarding security efforts by sub-groups (continued)
Onboard MAX Trains
• Ridership
• Demographics
o Those earning $60,000-$99,999 annually (46%) vs. those earning $40,000-$59,999 per year
(34%)
o Always/usually use cell phone (44%) and always/usually use landline (42%) vs. those who
use both cell phone and landline equally (31%)
Differences in negative comments made regarding security efforts by sub-groups

Bus Stops
• Negative comments are generally consistent across sub-groups
MAX Stations
• Negative comments are generally consistent across sub-groups
Onboard MAX Trains

• Ridership
o Those less than satisfied (59%) vs. Satisfied riders (38%)
• Demographics
o Those earning $40,000-$59,999 per year (52%) vs. those earning less than $40,000 (41%)
and those earning $60,000 or more (35%)
o Females (47%) vs. males (38%)
42
Section 5: Impact of Personal Safety Concerns on MAX Ridership
Personal Safety Concerns and MAX Ridership

All study participants were asked if personal safety concerns ever prevented them from riding MAX light
rail. As in prior years, most respondents in 2009 (78%) had not let concerns for personal safety keep
them from riding MAX.
Figure 11: Personal Safety Concerns & MAX Ridership, 2007-2009
Q9. Have personal safety concerns ever prevented you from taking TriMet MAX trains?
2007 (n=1,000) 2008 (n=1,000) 2009 (n=1,022)
78% 78%
75%
25%
21% 21%
1% 0% 1%
Yes No Don't know

Those most likely to avoid MAX ridership due to personal safety concerns by sub-groups
• Ridership
o Non-riders (27%) vs. riders (19%)
o Somewhat satisfied riders (22%) vs. Very satisfied riders (13%)
• Demographics
o Those 35-64 years of age (24%) vs. those 18-24 years of age (10%) and 65 years of age
and over (17%)
o Female (30%) vs. male (11%) respondents
o Those using both landline/cell phone equally (25%) vs. always/usually use cell phone (17%)
43
Reasons for Avoiding MAX Ridership
2009 respondents who said they had avoided MAX ridership due to personal safety concerns were asked,
on an unaided basis, what their concerns were. Multiple answers to the question were accepted. The
themes emerging in 2009 echo those heard in prior years, primarily:
 Don’t like riding after dark
 Fear for personal safety
 Undesirable people (criminals, etc.)
 Lack of security/police/cameras
 Violence at the stations
Table 8: Main Security Concerns For Avoiding MAX Ridership
Q9a: What concerns do you have?

Total
Don't ride after dark 29%
Don't like people who ride 14%
Criminals/drug dealers 12%
Too much violence at the stations 12%
Ride at night only if with someone else 5%
Will not even take my kids for a ride 5%
Don't like being approached/intimidated 4%
Base 209
• The main reasons cited for avoiding MAX ridership were generally consistent across sub-groups.
44
Section 6: Overall Satisfaction
All riders were asked to indicate their satisfaction with their overall TriMet experience. The scale used
was very satisfied, somewhat satisfied, neither satisfied nor dissatisfied, somewhat dissatisfied and
very dissatisfied.
Overall Satisfaction Scores

As seen before, most 2009 TriMet riders were satisfied (83%) with their TriMet experience – either very
(46%) or somewhat satisfied (38%). These findings are generally consistent with prior years.
Figure 12: Overall Satisfaction

Q.15: Thinking of your travel on TriMet, how satisfied are you with your overall experience
on TriMet? Would you say you are very satisfied, somewhat satisfied, neither satisfied nor
dissatisfied, somewhat dissatisfied, or very dissatisfied?
2007 (754) 2008 (785) 2009 (826)

84% 86% 83%
46%
43% 44% 41% 42%
38%
8% 6% 8% 7% 8% 8%
2% 0% 1%
TOTAL Very Somewhat NEITHER/NOR TOTAL Don't know

SATISFIED DISSATISFIED
(Base = All riders)
Differences in overall satisfaction by sub-groups, those satisfied:

• County
o Multnomah County riders more often satisfied (86%) vs. Washington County (78%) riders
• Ridership: no significant differences by ridership noted
45
Reasons for Satisfaction or Dissatisfaction
Respondents were asked, on an unaided basis, why they said they were satisfied or dissatisfied with
their overall TriMet experience. Their comments are summarized as follows:
Positive comments (60%) primarily focused on the lack of personal problems encountered, TriMet
gets them where they need to go, TriMet is on time/reliable, courteous operators, and feelings of
safety.
Negative comments (31%) primarily focused on safety/crime concerns, undesirable passengers,

and service issues such as need for more frequency, timeliness, and too may stops/slow.
Table 9: Positive/Negative Comments Regarding Overall Satisfaction
Q15c: Why do you say your are <satisfied/dissatisfied>

with your overall experience on TriMet?
Total
Positive Comments (Net) 60%
Bus drivers are courteous/friendly/provide
good customer service 5%
I feel safe 4%
Quick ride to my destination 4%
Affordable 4%
Cleanliness 4%
Negative Comments (Net) 31%

Safety/crime concern 6%
Other passengers are disrespectful 6%
Scheduling issues/late/early 5%
Need to come more frequently 3%
Too many stops/takes too long to arrive 3%
There is always room for improvement 3%
Base 821
• Positive and negative comments are generally consistent across sub-groups.
46
Section 7: Fares
Fare Payment Method

All riders were asked how they usually pay their fares. As before, the majority of 2009 riders paid their
fares using a combination of cash and tickets, followed distantly by a variety of passes.
Table 10: Fare Payment Instruments
Q: Do you usually pay your fare by …?
Fare Payment Methods 2008 2009

Cash/Tickets (Net) 79% 80%
Cash/single ride ticket 67% 67%
Ticket purchased in a book of 10 tickets 12% 12%
Day ticket - 1%
Pass (Net) 16% 14%
Fareless Square/No Fare/Don't Pay 5% 4%
Base = All riders 785 826
Differences in fare payment methods used by sub-groups

Cash/single ride tickets
• County
o Washington County (86%) residents vs. residents of Multnomah County (76%) residents
• Ridership
o MAX only riders (84%) vs. ride a combination of bus + MAX (78%)
o Choice riders (83%) vs. Transit Dependent (69%)
• Demographics
o Those 65 years of age and older (86%) vs. those 45-54 (76%)
Pass
• County
o Multnomah County residents (19%) vs. residents of Washington (11%) and Clackamas (9%)
counties
• Ridership
o Ride a combination of bus + MAX (19%) and bus only (16%) vs. MAX only riders (7%)
• Demographics
o Those 45-54 years of age (20%) vs. those 55 years of age and over (10%) and those 35-44
(9%)
o Those earning under $40,000 per year (19%) vs. those earning $100,000 or more (11%)
o Unmarried respondents (18%) vs. married respondents 12%)
o Those who usually/always use a cell phone (18%) vs. those who use a cell phone and
landline equally (10%)
47
Value for Fare Paid
All riders were asked to rate the value of the transit service they receive for the fare paid using a 3-point
scale: excellent, good, or poor. On this scale, most (89%) 2009 respondents rated the value received for
the fare paid either excellent (31%) or good (57%). Few (8%) rated the value received as poor. These
scores are generally on par with those received in 2008.
Table 11: Value for Fare Paid

Q.16: In general, how would you rate the value of the transit
service you receive for the fare paid? Would you say it is an
excellent, good, or poor value for the fare paid?
Rating 2008 2009

Excellent/Good 92% 88%
Excellent 35% 31%
Good 57% 57%
Poor 7% 8%
Don't know 1% 4%
(Base) 785 826
Differences in value of transit for fare paid by sub-groups

Excellent
• Ridership
o Regular riders (44%) vs. Infrequent (30%) and Occasional riders (29%)
o Very satisfied riders (44%) vs. somewhat satisfied riders (22%)
o MAX only riders (37%) vs. combination bus + MAX riders (27%)
• Demographics
o Those earning over $40,000 annually (36%) vs. those earning less than $40,000 (23%)
• Telephone Equipment
o Use both landline/cell phones equally (36%) vs. always/usually use cell phone (27%)
Good
• Ridership
o Somewhat satisfied (67%) vs. very satisfied (51%)
• Demographics
o Always/usually use cell phone (61%) vs. use landline/cell phone equally (52%)
Poor
• Ridership
o Those who ride both bus + MAX (10%) vs. MAX only riders (5%)
o Somewhat satisfied riders (7%) vs. very satisfied riders (2%)
• Telephone Equipment: no significant differences by telephone equipment noted
48
Section 8: Project Awareness and Approval
Portland-Milwaukie Light Rail

All respondents were read a description of the Portland-to-Milwaukie Light Rail project and asked if
they were aware of the project and if they approved of it. Over half (53%) of 2009 respondents were
aware of the project. Approval (72%) for the project is down from 2007 and 2008 levels (75% and
78% respectively).
Figure 13: Portland-Milwaukie Light Rail – Awareness & Approval
Q: Before today, were you aware of the Portland-Milwaukie light rail project?
Q: Do you approve or disapprove of the Portland-Milwaukie light rail project? Is
that strongly or somewhat?
Aware Approve
75% 78%
72%
55% 53%
47%
2007 2008 2009

Differences in the awareness of the Portland-Milwaukie Light Rail Project by sub-groups, those
aware:
• County
o Clackamas County residents (65%) vs. residents of Multnomah (52%) and Washington
(46%) counties
• Ridership
• Demographics
o Those 55 years of age and older (70%) and those 35-54 years of age (59%) vs. those under
25 years of age (23%)
o Those earning $40,000 per year or more (59%) vs. those earning less than $40,000 (39%)
o Those using a cell phone and landline equally (62%) vs. those usually/always use a landline
(52%) and those who always/usually use a cell phone (46%)
Differences in overall approval of the Portland-Milwaukie Light Rail Project by sub-groups, those
approve:
• Ridership
o Pass holders (89%) vs. cash/ticket users (73%) and Fareless Square riders (60%)
o All riders (75%) more often approve of project vs. non-riders (62%)
• Demographics
o Those under 65 years of age (74%) vs. those 65 years of age or older (60%)
o Those always/usually using a cell phone and (77%) vs. those usually/always landline (70%)
and those who use cell phone/landline equally (69%)
49
Westside Express Service (WES)
All respondents were read a description of the Westside Express Service (WES) project and asked if
they were aware of the project. As of 2009, 61% of regional respondents were aware of the WES
project – up 13 percentage points from 2007 levels (48%).
Figure 14: WES Awareness
Q: Before today, were you aware of the WES project?
2007 (1,000) 2009 (1,022)

61%
48% 51%
38%
1% 1%
Yes No Don't know

Differences in awareness of WES by sub-groups, those aware:

• County
o Washington County residents (76%) vs. residents of Clackamas (57%) and Multnomah
(53%) counties
• Ridership
o MAX only riders (69%) vs. those who ride a combination bus + MAX (60%) and bus only
(55%)
• Demographics
50
Future MAX Expansion
Respondents were read a description of the types of areas that the MAX light rail system could expand
into. They were then asked if, overall, they approved or disapproved of expanding the MAX light rail
system. Most (80%) of respondents approved of expanding the MAX light rail system, either strongly
(59%) or somewhat (21%).
Figure 15: Future MAX Expansion Approval

Q22b: Overall, do you approve or disapprove of expanding the MAX light rail system?
PROBE: Is that strongly or somewhat?
80% Approve
59%
15% Disapprove
21%
11%
4% 5%
Strongly Somewhat Strongly Somewhat Don't know

Differences in overall approval of expanding the light rail system by sub-groups, those approve:
• County
o Multnomah County residents (85%) vs. residents of Washington (77%) and Clackamas
(74%) counties
• Ridership
o Regular riders (94%) vs. Frequent (79%) and Infrequent riders (78%)
• Demographics
o Those under 18 years of age (97%) vs. 18-34 years of age (85%), those 35-64 (80%), and
those 65 years of age and older (67%)
o Female respondents (82%) vs. male respondents (77%)
51
Reasons for Approval or Disapproval of Future MAX Expansion
Respondents were asked, on an unaided basis, why they approved or disapproved of expanding the
TriMet MAX light rail system. Their comments are summarized as follows:
Positive comments (62%) primarily focused on MAX reducing traffic, increasing opportunities for the
community and riders, reducing pollution, and liking the areas suggested for expansion.
Negative comments (33%) primarily focused the need to expand to other areas, the expense/tax
payer concerns, the need for more security, and a general disapproval for the areas suggested for
expansion.
Table 12: Positive/Negative Comments Regarding MAX Expansion
Q22b: Why do you approve or disapprove of expanding the MAX
light rail system?
Total
Reduces traffic/congestion/less cars on the road 27%
Increase opportunities for community/riders 19%
Like the idea of extending to Vancouver 9%
Reduce pollution/good for environment 6%
Would rather ride the MAX than the bus 5%
General approval of light rail 4%
Like idea of expanding to Forest Grove 2%
Speed of light rail 2%
Need to expand to other areas 10%
Too expensive/waste of money 7%
Concern with tax payers/increase in taxes 4%
Population would grow 3%
Areas suggested don't affect me 2%
Should be more concerned with security first
2%
/increasing crime
Money should go to roads 2%
Disapprove of expanding to Forest Grove 2%
General disapproval of areas suggested 2%
Base 967
Differences in positive comments about expanding the light rail system by sub-groups
• County
o Multnomah County residents (67%) vs. Clackamas County residents (54%)
• Ridership
o Combination bus + MAX riders (72%) vs. MAX only riders (58%)
• Demographics
o Those under 18-34 years of age (72%) vs. those 35 years of age or more (58%)
o Those earning less than $40,000 per year (70%) vs. those earning $60,000-$99,999 (60%)
52
Transit Tracker by Telephone and Online Awareness and Use
All respondents were read a description of the Transit Tracker by telephone and online service and
asked a series of questions regarding their awareness and use of the service. Just over half (52%) of
all respondents were aware of Transit Tracker. Of those aware (n=530), 62% had used it.
Table 13: Transit Tracker Awareness & Usage

Q23a: Before today, were you aware of Transit Tracker?
Yes aware 52%
No, not aware 47%
Q23b: Have you ever used Transit Tracker?
Yes, have used it 62%
No, have not used it 38%
Don't know/not sure *
Base = Aware of Transit Tracker 530
Differences in Transit Tracker awareness sub-groups, those aware

• County
o Multnomah County residents (61%) vs. residents of Washington and Clackamas counties
(48% and 40% respectively)
• Ridership
o Combination bus + MAX riders (66%) and bus only riders (63%) vs. MAX only riders (47%)
• Demographics
o Those 18-54 years of age (54%) vs. those 65 years of age or more (42%)
o Those earning less than $100,000 per year (56%) vs. $100,000 or more (45%)
Differences in Transit Tracker use by sub-groups, those use:

• County: no significant differences by county were noted
• Ridership
o Frequent riders (90%) vs. Regular (72%), Occasional (62%) and Infrequent (53%) riders
• Demographics
o Those under 18-34 years of age (75%) vs. those 35 years of age or more (55%)
53
Those using Transit Tracker by Telephone or Online were asked how frequently they use the service.
Just over half (51%) of the respondents use the service less than once a month, 25% use it a few times
a month and 22% use it at least once a week.
Table 14: Frequency of Transit Tracker Use
Q23c: How often do you use Transit Tracker?

Less than once a month 51%
A few times a month 25%
At least once a week (Net) 22%
Base = Used Transit Tracker 327
Differences in frequency of Transit Tracker use by sub-groups

Use less than once a month
• Ridership
o Infrequent riders (85%) vs. Occasional (40%), Regular (31%), and Frequent (27%) riders
o MAX only riders (75%) vs. bus only riders (53%) and combination bus + MAX riders (38%)
o Cash/ticket users (54%) vs. Pass holders (27%)
• Demographics
o Those always/usually using a landline (67%) vs. those who use cell phone/landline equally
(47%) and those usually/always use a cell phone (42%)
Use a few times a month

• County
o Residents of Multnomah (29%) and Washington (28%) counties vs. Clackamas (12%)
• Ridership
o Occasional riders (42%) vs. Frequent (19%) and Infrequent riders (11%)
o Combination bus + MAX riders (32%) vs. MAX only riders (16%)
• Demographics
o Those who use cell phone/landline equally (32%) vs. always/usually using a landline (18%)
Use at least once a week

• Ridership
o Combination bus + MAX riders (29%) and bus only riders (23%) vs. MAX only riders (7%)
• Demographics
o Those who always/usually use cell (30%) vs. always/usually using a landline (13%)
54
Of those using Transit Tracker (n=327), 61% connect to the service via their personal computers,
followed by mobile telephones (46%), and landline telephones (14%).
Table 15: Transit Tracker Connection Devices
Q23d: Which of the following devices do you use to

access Transit Tracker? (Multiple response)
Personal computer 61%
Mobile phone 46%
Landline phone 14%
Other 1%
Base = Used Transit Tracker 327
Differences in equipment used to access Transit Tracker by sub-groups
Personal Computer
• County
o Washington County residents (68%) vs. Multnomah County residents (55%)
• Ridership
o Infrequent riders (81%) vs. Occasional (57%), Frequent (51%), and Regular (41%) riders
o MAX only riders (75%) vs. combination bus + MAX riders (57%)
• Demographics
o Those 35-44 years of age (75%) vs. those under 35 years of age (57%) and 65 years of age
and older (51%)
Mobile phone
• Ridership
o Regular (82%) riders vs. Frequent (63%), Occasional (48%), and Infrequent (20%) riders
o Combination bus + MAX riders (56%) and bus only riders (52%) vs. MAX only (23%)
o Transit Dependent riders (59%) vs. Choice (44%) riders
• Demographics
o Those under 25 years of age (75%) vs. 25-64 years of age (44%), and 65 years of age and
older (11%)
o Those earning $40,000-$59,999 year (57%) vs. those earning $100,000 (33%) or more
o Those who always/usually use a cell phone (65%) vs. those who us a cell phone/landline
equally (43%) and always/usually use a landline (24%)
55
Differences in equipment used to access Transit Tracker by sub-groups (continued)
Landline Telephone
• Ridership
o Frequent riders (25%) vs. Occasional (11%) Infrequent (9%) and Regular (7%) riders
o Bus only riders (21%) and combination bus + MAX riders (15%) vs. MAX only riders (5%)
• Demographics
o Those earning less than $40,000 annually (25%) vs. of those earning $60,000 or more (5%)
o Unmarried respondents (18%) vs. married (10%)
o Those who always/usually use a landline (26%) and those who us a cell phone/landline
equally (13%) vs. always/usually use a cell phone (5%)
Respondents using the Transit Tracker were asked where they access the system. Overall,
respondents connected to the system from three primary locations: home, at the bus stop/MAX
stations, and work.
Figure 16: Transit Tracker Access Locations
Q: Where are you when you access Transit Tracker?

69% All locations Most often
55%
39%
32%
23%
8% 5%
2% 2% 1%
Home At bus stop or MAX Work Somewhere else School

(Base = Those using Transit Tracker)
Differences in locations used to access Transit Tracker by sub-groups
Home (Multiple responses)

• County
o Washington County residents (78%) vs. Multnomah County residents (66%)
• Ridership
• Demographics
o Always/usually use land line (80%) vs. always/usually use cell phone (60%)
56
Differences in locations used to access Transit Tracker by sub-groups (continued)
At the bus stop or Max Station (Multiple responses)

• Ridership
o Bus only (52%) and combination bus + MAX riders (50%) vs. MAX only (15%) riders
o Transit dependent (59%) vs. Choice riders (36%)
o Pass holders (53%) vs. cash/ticket users (37%) and Fareless Square (20%) riders
• Demographics
o Under 25 years of age (67%) vs. those 55 years of age and older (33%)
o Male (45%) respondents vs. female respondents (34%)
o Always/usually use cell phone (52%) vs. use both cell phone and landline equally (37%) and
always/usually use landline (23%)
Work (Multiple responses)

• Ridership
o Regular (33%) and Infrequent (27%) riders vs. Occasional riders (15%)
• Demographics
o Those 25-34 years of age (32%) vs. those under 25 (10%) and those 65 years of age and older
(8%)
o Those earning $100,000 or more annually (39%) vs. those earning less than $60,000 (19%)
o Married (26%) respondents vs. unmarried respondents (17%)
57
Section 9: Telephone Equipment
One of the most frequent questions asked of telephone survey of research is “How do cell phone users
differ from people who use landline telephones?” To address this question, all 2009 A&A respondents
were asked what types of telephone equipment they use. Most (86%) study respondents use a
combination of cell phone and land lines, few (6%) rely on their cell phones alone, and 14% use a land
line only.
Figure 17: Telephone Equipment Currently Used
Q.24: Which of the following best describes you telephone usage?
TOTAL CELL
PHONE
86%
Cell phone only 6%
Cell phone +
land line
25%
Land line + cell

phone
23%
Land + Cell
equally
32%
Land line only 14%
Differences in telephone equipment used by sub-groups

Use both cell phone and land line equally
• County
o Residents of Washington (37%) and Clackamas (34%) counties vs. Multnomah County (26%)
• Ridership
• Demographics
o Those 35-44 years of age (40%) vs. those under 25 years of age (22%)
o Those earning $100,000 per year or more (46%) vs. those earning under $100,000 (26%)
58
Use cell phone mainly, but have a landline
• Ridership
o Riders (27%) vs. non-riders (20%)
o MAX only riders (32%) vs. those riding a combination of bus + MAX riders (24%)
• Demographics
o Those earning $60,000-$99,999 per year (35%) vs. those earning under $60,000 (22%) and
those earning $100,000 or more (24%)
Use landline mainly, but have a cell phone

• Ridership
o Infrequent riders (29%) vs. Regular and Occasional riders (18% each)
• Demographics
o Those earning $40,000-$99,999 per year (28%) vs. those earning under $40,000 (18%)
o Female respondents (28%) vs. male respondents (19%)
Cell phone Only

• Ridership
o Ride a combination of bus + MAX (9%) vs. bus only and MAX only riders (3% each)
• Demographics
o Male respondents (7%) vs. female respondents (4%)
Use landline only

• County
o Multnomah County residents (18%) vs. residents of Washington (12%) and Clackamas
(10%) counties
• Ridership
o Bus only (24%) and ride a combination of bus + MAX (17%) vs. MAX only riders (7%)
o Occasional riders (17%) vs. Infrequent riders (10%)
• Demographics
o Those earning less than $40,000 per year (28%) vs. those earning $40,000 and more (8%)
59
NOTE: While cell phone and landline users differed in terms of demographics and rider behavior, there
was little significant variation in evaluations of TriMet performance and products based on telephone
equipment used. These 2009 A&A findings are similar to results from a study released by the Center
for Disease Control (CDC) in 2006 10, which showed that:
Cell phone and landline users differed both demographically and in their behaviors. However,
politically speaking, their viewpoints were more alike than different.
The most recent release from the CDC 11 (2008) indicated that the 2006 findings on respondent
demographics and behavioral patterns remained constant. The questionnaire for the 2008 study
omitted the “political viewpoints” questions, but given the constant nature of the demographic and
behavioral profiles, it is logical to assume that the tendencies regarding similar political viewpoints
would remain consistent as well.
Table 16: Telephone Equipment User Demographics

DEMOGRAPHICS TOTAL Cell Cell + Land + Both Land
TOTAL CELL Only Land Cell Equally Only
Base = All respondents 1,022 874 56 258 238 322 144
100% 86% 6% 25% 23% 32% 14%
County
Multnomah 45% 42% 39% 46% 46% 37% 57%
Washington 32% 33% 33% 29% 30% 37% 26%
Clackamas 24% 25% 28% 25% 24% 26% 17%
Gender
Male 49% 49% 63% 56% 39% 49% 44%
Female 51% 51% 37% 44% 61% 51% 56%
Age
Mean Age (Years) 44.1 43.6 33.5 37.9 50.8 44.7 47.2
Marital Status
Married/domestic partner 60% 62% 37% 54% 68% 68% 47%
Ethnicity/Race
Caucasian 76% 78% 66% 78% 83% 76% 65%
Hispanic/Latino 11% 9% 19% 10% 6% 8% 24%
Asian/Asian-American 2% 3% 5% 2% 3% 3% 2%
Bi-racial/multi-racial 4% 4% 0% 6% 4% 4% 5%
Black/African-American 2% 2% 7% 2% 2% 2% 1%
Native American 1% 1% 0% 1% 0% 2% 1%
Pacific Islander 1% 1% 0% 0% 1% 1% 1%
Education
Less than high school (0-11) 9% 7% 16% 7% 3% 8% 20%
GED/high school (12) 16% 15% 16% 16% 15% 13% 36%
Some college/trade school (13-15) 25% 25% 28% 26% 25% 24% 23%
Four year college degree (BA/BS) (16) 29% 30% 24% 30% 30% 31% 24%
Post-graduate work (17+) 21% 23% 16% 20% 27% 23% 7%
Income ($000)
Less than $20.0 11% 8% 11% 6% 6% 10% 30%
$20.0-$39.9 15% 14% 22% 16% 14% 11% 21%
$40.0-$59.9 15% 16% 18% 14% 19% 14% 13%
$60.0-$99.9 21% 23% 16% 29% 24% 18% 12%
$100.0 + 18% 20% 11% 17% 17% 27% 6%
Don't know/not sure 7% 6% 10% 8% 5% 5% 8%
Refused 13% 13% 13% 9% 14% 16% 11%
Smart Phone
Already have a smart phone 23% 26% 36% 35% 11% 29% 3%
Planning to upgrade to a smart phone 9% 10% 11% 14% 7% 10% 3%
Not planning to upgrade to a smart phone 65% 61% 51% 48% 79% 59% 92%
10
The Cell Phone Challenge to Survey Research, The Pew Research Center, 2006
11
Wireless Substitution: Early Release of Estimates From the National Health Interview Survey, CDC July-December 2008
60
Telephone Equipment Upgrades Planned
All respondents were asked if they were planning to upgrade to a “smart phone that can connect to the
Internet.” Nearly two-thirds (65%) of all respondents indicated they have no plans to upgrade to a
smart phone. Those most likely to answer this way were respondents who Always or usually use a
landline (84%).
Figure 18: Telephone Equipment Upgrades Planned

Q. Do you have or are you planning to upgrade to a smart phone that can connect to
the internet, such as an Apple I-phone or Blackberry?
Always/usually cell (314) Always/usually landline (382) Both equally (322)
84%
59%
48%
35%
29%
14% 10%
8% 5%
Not planning to upgrade Already have a smart phone Planning to upgrade

Differences in plans to upgrade to a smart phone by sub-groups

Not planning to upgrade to a smart phone
• Ridership
o Bus only (70%) and combination bus + MAX riders (65%) vs. MAX only riders (57%)
• Demographics
o Female (68%) respondents vs. male respondents (61%)
o Those earning less than $40,000 per year (78%) vs. those earning $60,000 or more (55%)
o Always/usually use a land line (84%) vs. those using both a cell phone/landline equally
(59%) and those who always/usually use a cell phone (48%)
Already have a smart phone
• Ridership
o MAX only riders (31%) vs. bus only and combination bus + MAX riders (20% each)
• Demographics
o Those under 25-34 years of age (31%) vs. those 45 years of age and older (18%)
o Those earning $100,000 or more annually (46%) vs. those under $100,000 (16%)
61
Differences in plans to upgrade to a smart phone by sub-groups (continued)
Already have a smart phone (continued)

o Always/usually use a cell phone (14%) and those using both a cell phone/landline equally
(10%) vs. those who always/usually use a landline (5%)
Planning to upgrade to a smart phone

• Ridership
o Riders (11%) vs. non-riders (5%)
o Ride a combination of bus + MAX (13%) vs. bus only riders (6%)
• Demographics
o Those 25-54 (12%) vs. those 55 years of age and over (4%)
o Those who usually/always use a cell phone (14%) and those who use both cell
phone/landline equally (10%) vs. those who always/usually use a landline (5%)
62
Section 10: Demographic Profile of Respondents
TOTAL
DEMOGRAPHICS 2007 2008 2009
Base = All respondents 1,000 1,000 1,022
County
Clackamas 24% 22% 24%
Multnomah 44% 47% 45%
Washington 32% 31% 32%
Gender
Male 52% 45% 49%
Female 48% 55% 51%
Age
16-17 3% 3% 4%
18-24 10% 9% 10%
25-34 19% 19% 19%
35-44 20% 20% 20%
45-54 20% 20% 20%
55-64 15% 15% 15%
65+ 13% 13% 13%
Mean Age (Years) 44.4 44.2 44.1
Q.24: Years in Portland
Up to 3 years 11% 10% 6%
4 to 5 years 5% 4% 5%
More than 5 years 83% 87% 85%
Q.25: Marital status
Married/domestic partner 58% 65% 60%
Not married 40% 34% 38%
Q.26: Ethnicity/race
Caucasian 78% 81% 76%
Hispanic/Latino 6% 5% 11%
Asian/Asian-American 4% 3% 2%
Bi-racial/multi-racial 3% 3% 4%
Black/African-American 2% 2% 2%
Native American 2% 1% 1%
Pacific Islander 1% 1% 1%
Other 1% 1% 0%
Q.27: Education
Less than high school (0-11) 8% 6% 9%
GED/high school (12) 17% 17% 16%
Some college/trade school (13-15) 28% 25% 25%
Four year college degree (BA/BS) (16) 30% 32% 29%
Post-graduate work (17+) 16% 19% 21%
Q.28: Income ($000)
<40.0 28% 26% 26%
40.0-59.9 16% 16% 15%
60.0-99.9 20% 23% 21%
100.0 + 19% 19% 18%
Don't know/not sure 3% 4% 7%
Refused 15% 12% 13%
Interview language
English 98% 99% 95%
Spanish 2% 1% 5%
Telephone equipment used NA NA 2009
Always/usually a land line 37%
Use both cell and landline equally 32%
Always/usually a cell phone 31%
63
APPENDIX
2009 Questionnaire
Frequencies by Year: 2007-2009
Frequencies by County
Frequencies by Ridership
Frequencies by Telephone Equipment Used
64
2009 Questionnaire
INTRO:
Hello, this is ___ of the Gilmore Research Group. We're talking with people today about what should be done to help with
transportation needs in the metropolitan area, and I would like to include your household's opinions. Because we want to
make sure we get an equal representation of those in the household, may I please speak with a female resident who is at least
25 years of age but less than 35?
IF NEEDED: * This information is strictly confidential. * This study is being conducted by a local public agency. * This
will take about 15 minutes. Is now a good time or should I call back?
N = ...........................................................................................................
Continue................................................................................................ 91
COUNTY:
County
N = ...........................................................................................................
Multnomah.......................................................................................... 051
Washington ......................................................................................... 067
Clackamas ........................................................................................... 005
SURVEY TYPE:
N = ...........................................................................................................
Landline .................................................................................................. 1
Landline- Hispanic Surname .................................................................. 2
Cell phone ............................................................................................... 3
ZIP CODE:
What is the zip code where you live?
TYPE NUMBER
Don't know/Not sure ....................................................................... 99998
Refused ........................................................................................... 99999
AGE:
To ensure we represent residents of all age groups, please tell me your age?
IF NEEDED: This is only so we can group your answers with others just like yourself
Refused ................................................................................................. 99
GENDER:
RECORD GENDER
N = ...........................................................................................................
Male ........................................................................................................ 1
Female .................................................................................................... 2
Q1:
Do you feel things in the Portland Metropolitan area are generally going in the right direction, or do you feel that things have
gotten off on the wrong track?
N = ...........................................................................................................
Right direction ........................................................................................ 1
Wrong track ............................................................................................ 2
Don't know.............................................................................................. 3
Refused ................................................................................................... 4
65
Q2:
In your opinion, what is THE MAJOR problem facing the Portland Metropolitan area?
IF TRANSPORTATION MENTIONED, PROBE: What do you mean by transportation?
RECORD COMMENTS
Q3:
TriMet is the local agency that runs the public transit in this region. From what you know or may have heard, do you
<approve or disapprove> of the job TriMet is doing?
PROBE: Is that strongly (approve)/(disapprove) or somewhat (approve)/(disapprove)?
N = ...........................................................................................................
Strongly disapprove ................................................................................ 1
Somewhat disapprove ............................................................................. 2
Somewhat approve.................................................................................. 3
Strongly approve ..................................................................................... 4
Don't know/Not sure ............................................................................... 5
Refused ................................................................................................... 6
Q4:
Thinking about the TriMet bus system, with routes in the 3-county metro area, do you <approve or disapprove> of the
existing TriMet bus system?
N = ...........................................................................................................
Refused ................................................................................................... 6
Q4A:
ASK IF Q4 < 5
Why do you say that?
RECORD COMMENTS
Q5:
Do you <approve or disapprove> of the existing MAX light rail system?
N = ...........................................................................................................
Refused ................................................................................................... 6
66
Q5A:
ASK IF Q5 < 5
IF RESPONDENT MENTIONS "NOT SAFE" OR "UNSAFE," PROBE: Can you tell me why you think MAX is unsafe?
RECORD COMMENTS
Q6:
From what you know or may have heard, do you <approve or disapprove> of the job TriMet is doing addressing concerns
about security at bus stops?
N = ...........................................................................................................
Refused ................................................................................................... 6
Q6A:
ASK IF Q6 < 5
IF RESPONDENT MENTIONS "NOT SAFE" OR "UNSAFE," PROBE: Can you tell me what you mean by not safe or
unsafe?
RECORD COMMENTS
Q7:
about security at MAX stations?
N = ...........................................................................................................
Refused ................................................................................................... 6
Q7A:
ASK IF Q7 < 5
unsafe?
RECORD COMMENTS
67
Q8:
about security onboard MAX trains? PROBE: Is that strongly (approve)/(disapprove) or somewhat
(approve)/(disapprove)?
N = ...........................................................................................................
Refused ................................................................................................... 6
Q8A:
ASK IF Q8 < 5
unsafe?
RECORD COMMENTS
Q9:
Have personal safety concerns ever prevented you from taking TriMet MAX trains?
N = ...........................................................................................................
Yes .......................................................................................................... 1
No ........................................................................................................... 2
Don't know.............................................................................................. 3
Refused ................................................................................................... 4
Q9A:
ASK IF Q9 = 1
What concerns do you have?
RECORD COMMENTS
Q10:
Next I am going to read you a list of transit rider categories and I would like you to tell me which category best describes
your TriMet ridership...
N = ...........................................................................................................
A NON-RIDER, that is, you never ride TriMet ...................................... 1  SKIP TO Q18
An INFREQUENT RIDER, you ride less than once a month ................ 2
An OCCASIONAL RIDER, you ride a couple of times a month ........... 3
A REGULAR RIDER, you ride several times a week............................ 4
Or a FREQUENT RIDER, you ride almost every day ........................... 5
Don't know - DO NOT READ ................................................................ 6  SKIP TO Q18
Refused - DO NOT READ ..................................................................... 7  SKIP TO Q18
68
Q11:
ASK IF Q10 = 2 THRU 5
When you ride TriMet, would you say you...
N = ...........................................................................................................
Only ride the bus ..................................................................................... 1
Only ride the MAX ................................................................................. 2
Or ride a combination of both bus and MAX ......................................... 3
Don't know - DO NOT READ ................................................................ 4
Refused - DO NOT READ ..................................................................... 5
Q12:
ASK IF Q10 = 2 THRU 5
Please tell me, for which of the following activities you ride TriMet. You can have more than one answer.
N = ...........................................................................................................
Work ..................................................................................................... 01
Personal Business ................................................................................. 02
School ................................................................................................... 03
Shopping ............................................................................................... 04
Medical appointments ........................................................................... 05
Recreation ............................................................................................. 06
Airport .................................................................................................. 07
Jury Duty .............................................................................................. 08
Visit friends/family ............................................................................... 09
Or some other reason (SPECIFY:) ....................................................... 97
Don't know - DO NOT READ .............................................................. 98
Refused - DO NOT READ ................................................................... 99
Q13:
ASK IF MORE THAN ONE RESPONSE GIVEN TO Q12
For which ONE activity do you ride TriMet most often?
IF MORE THAN ONE GIVEN, ASK: Which one do you take the most TriMet rides on?
N = ...........................................................................................................
Work ..................................................................................................... 01
School ................................................................................................... 03
Shopping ............................................................................................... 04
Recreation ............................................................................................. 06
Airport .................................................................................................. 07
Jury Duty .............................................................................................. 08
<q12:o> RERECORD .......................................................................... 96
Other (SPECIFY:) - DO NOT READ .................................................. 97
69
TRIPPURP:
PRIMARY TRANSIT TRIP PURPOSE (Q12 + Q13)
For which ONE activity do you ride TriMet most often? IF MORE THAN ONE GIVEN, ASK: Which one do you take the
most TriMet rides on?
N = ...........................................................................................................
Work ..................................................................................................... 01
School ................................................................................................... 03
Shopping ............................................................................................... 04
Recreation ............................................................................................. 06
Airport .................................................................................................. 07
Jury Duty .............................................................................................. 08
Other (SPECIFY:) - DO NOT READ .................................................. 97
Q14:
Which statement best describes the reason you ride transit when you do...
N = ...........................................................................................................
I have a car available for my use, but I prefer to take TriMet................. 1
I choose not to own a car because I prefer to take TriMet ...................... 2
I ride TriMet because I can't drive or don't know how to drive .............. 3
Or I ride because I don't have a car available for my use ....................... 4
Q15:
Thinking of your travel on TriMet, how satisfied are you with your overall experience on TriMet? Would you say you are...
Mean = .....................................................................................................
N = ...........................................................................................................
Very dissatisfied ..................................................................................... 1
Somewhat dissatisfied ............................................................................ 2
Neither satisfied nor dissatisfied ............................................................. 3
Somewhat satisfied ................................................................................. 4
Or very satisfied ...................................................................................... 5
N15C:
ASK IF Q15 < 5
RECORD COMMENTS
70
Q16:
In general, how would you rate the value of the transit service you receive for the fare paid? Would you say it is...
N = ...........................................................................................................
An excellent ............................................................................................ 3
Good ....................................................................................................... 2
Or poor value for the fare paid ................................................................ 1
N17:
READ 1-97. (YOU MAY STOP READING THE LIST IF RESPONDENT ANSWERS EARLY)
Do you usually pay your fare by…
IF RESPONDENT SAYS MORE THAN ONE ASK: Which one do you use most often?
IF RESPONDENT SAYS EMPLOYER OR SCHOOL PAYS, ASK: Does your (employer)/(school) provide you with a pass
or ID card you can use to board the bus or MAX? IF YES, CODE As 03.
N = ...........................................................................................................
Cash or single ride ticket ...................................................................... 01
Ticket purchased in a book of 10 .......................................................... 02
Pass ....................................................................................................... 03
No fare or fareless square (didn't pay) .................................................. 04
Or some other way (SPECIFY:) .......................................................... 97
N17A:
ASK IF N17 = 3
Is that a...
N = ...........................................................................................................
Monthly pass ........................................................................................... 1
Annual pass............................................................................................. 2
14-day pass ............................................................................................. 3
7-day pass ............................................................................................... 4
Or a 1 day pass ........................................................................................ 5
N17B:
ASK IF N17A =1 OR 23
Does your employer or school pay for all or some of your pass?
N = ...........................................................................................................
Yes .......................................................................................................... 1
No ........................................................................................................... 2
Don't know.............................................................................................. 3
Refused ................................................................................................... 4
71
FARE:
COMPUTER COMBINES N17 TO N17B
N = ...........................................................................................................
Cash or single ride ticket ...................................................................... 01
Ticket purchased in a book of 10 .......................................................... 02
Day ticket .............................................................................................. 03
Employer/School pass .......................................................................... 04
Monthly Pass ........................................................................................ 05
Annual Pass .......................................................................................... 06
14-day Pass ........................................................................................... 07
7-day Pass ............................................................................................. 08
Unspecified Pass ................................................................................... 09
Fareless Square ..................................................................................... 10
Or some other way (SPECIFY:) .......................................................... 97
Q18:
On another topic, TriMet is involved in a number of projects designed to expand public transportation in the Portland region.
I am going to tell you about one of these projects and ask you if you are aware of the project and whether or not you approve
of the project.
N = ...........................................................................................................
Continue.................................................................................................. 1
Q22:
The Portland-Milwaukie Light Rail Project will bring MAX service from downtown Portland across a new bridge over the
Willamette River to Milwaukie. Before today were you aware of the Portland-Milwaukie light rail project?
N = ...........................................................................................................
Yes, aware .............................................................................................. 1
No, not aware .......................................................................................... 2
Refused ................................................................................................... 4
Q22A:
Do you <approve or disapprove> of the light rail line from downtown Portland to Milwaukie? PROBE: Is that strongly
(approve)/(disapprove) or somewhat (approve)/(disapprove)?
N = ...........................................................................................................
Refused ................................................................................................... 6
Q22A1:
Next is the Washington County Commuter Rail service called WES for Westside Express Service. WES trains carry
passengers between Beaverton, Tigard (Tai-gerd), Tualatin (pronounced: To-All-A-Tin) and Wilsonville. Before today were
you aware of the Washington County Commuter Rail Project?
N = ...........................................................................................................
Yes, aware .............................................................................................. 1
No, not aware .......................................................................................... 2
Don't know.............................................................................................. 3
Refused ................................................................................................... 4
72
N22B:
Now thinking about future light rail projects… Several areas have been suggested as possible candidates for expansion of the
MAX light rail system in the next 15-20 years. These include Forest Grove, Vancouver Washington, and along Barbur
Boulevard. Overall, do you <approve or disapprove> of expanding the MAX light rail system?
N = ...........................................................................................................
Refused ................................................................................................... 6
N22B1:
ASK IF N22B < 5
RECORD COMMENTS
N23A:
On another subject: TriMet provides a real time arrival information service called Transit Tracker. This service is available
by telephone and online. Before today, were you aware of Transit Tracker?
N = ...........................................................................................................
Yes .......................................................................................................... 1
No ........................................................................................................... 2
Don't know.............................................................................................. 3
Refused ................................................................................................... 4
N23B:
ASK IF N23A = 1
Have you ever used Transit Tracker?
N = ...........................................................................................................
Yes .......................................................................................................... 1
No ........................................................................................................... 2
Don't know.............................................................................................. 3
Refused ................................................................................................... 4
N23C:
ASK IF N23B = 1
How often do you use Transit Tracker?
N = ...........................................................................................................
Less than once a month........................................................................... 1
A few times a month ............................................................................... 2
A few times a week................................................................................. 3
Several times a week .............................................................................. 4
A few times a day ................................................................................... 5
Or several times a day............................................................................. 6
73
N23D:
Which of the following devices do you use to access Transit Tracker?
N = ...........................................................................................................
Personal computer ................................................................................ 01
Mobile phone ........................................................................................ 02
Landline phone ..................................................................................... 03
At bus/MAX stop or kiosk .................................................................... 04
Or some other device (SPECIFY:) ....................................................... 97
Don't know/Not sure - DO NOT READ ............................................... 98
N23E:
Where are you when you access Transit Tracker? Are you...
N = ...........................................................................................................
At home ................................................................................................ 01
At work ................................................................................................. 02
At school ............................................................................................... 03
At the bus stop or MAX station ............................................................ 04
Or somewhere else (SPECIFY:) ........................................................... 97
N23F:
ASK IF MORE THAN ONE RESPONSE TO N23E
Where do you access Transit Tracker from most often?
N = ...........................................................................................................
At home ................................................................................................ 01
At work ................................................................................................. 02
At school ............................................................................................... 03
<n23e:o> RERECORD ......................................................................... 97
TTACCESS:
COMPUTER COMBINES N23E AND N23F
Where do you access Transit Tracker from most often?
N = ...........................................................................................................
At home ................................................................................................ 01
At work ................................................................................................. 02
At school ............................................................................................... 03
Or somewhere else (SPECIFY:) ........................................................... 97
74
Q24:
These last few questions are only to group your responses with others. Please remember your answers are strictly
confidential. How many years have you lived in the Portland Metro area?
PROBE TO FIT. IF A YEAR WITH 6 MONTHS IS GIVEN ASK WHICH YEAR IT IS CLOSER TO. IF NEEDED
ROUND UP
N24A:
READ 1-4
Which of the following best describes your telephone usage...
N = ...........................................................................................................
Cell phone only ....................................................................................... 1
Landline only .......................................................................................... 2
Cell phone mainly, but have a landline ................................................... 3
Landline mainly, but have a cell phone .................................................. 4
Or use both cell and landline equally ...................................................... 5
Don't know/ Not sure - DO NOT READ ................................................ 6
N24B:
PROBE TO FIT. ONE RESPONSE
Do you have or are you planning to upgrade to a smart phone that can connect to the Internet such as an Apple I-Phone or
Blackberry?
N = ...........................................................................................................
Already have a smart phone.................................................................... 1
Planning to upgrade to a smart phone ..................................................... 2
Not planning to upgrade to a smart phone .............................................. 3
Refused ................................................................................................... 5
Q25:
READ 1-3
What is your current marital status? Are you...
N = ...........................................................................................................
Single IF NEEDED: This includes separated, divorced or widowed... 1
Married ................................................................................................... 2
Or in a domestic partnership ................................................................... 3
Q26:
READ 1-97
Which of the following best describes your racial or ethnic background...
N = ...........................................................................................................
Black/African American ....................................................................... 01
Asian/Asian American .......................................................................... 02
Caucasian/White ................................................................................... 03
Hispanic or Latino ................................................................................ 04
Native American ................................................................................... 05
Pacific Islander ..................................................................................... 06
Bi-racial/Multi-racial ............................................................................ 07
Or something else (SPECIFY:)............................................................. 97
75
Q27:
PROBE TO FIT
What is the last grade of school you completed?
N = ...........................................................................................................
Less than high school (0-11) ................................................................. 01
GED or high school graduate (12) ........................................................ 02
Some college or trade school (13-15) ................................................... 03
Four year college degree BA/BS (16)................................................... 04
Post-graduate work (17+) ..................................................................... 05
Other (SPECIFY:) ................................................................................ 97
Don't know/Not sure ............................................................................. 98
Refused ................................................................................................. 99
Q28:
READ 1-5
Please stop me when I reach the category that includes your annual household income from all sources...
N = ...........................................................................................................
Less than $20,000 ................................................................................... 1
$20,000 to just under $40,000 ................................................................ 2
$40,000 to just under $60,000 ................................................................ 3
$60,000 to just under $100,000 .............................................................. 4
Or $100,000 or more............................................................................... 5
Don't know/Not sure - DO NOT READ ................................................. 6
Q29:
That's all the questions I have for tonight. If we do further research on this topic, may we call you again?
N = ...........................................................................................................
Yes .......................................................................................................... 1
No ........................................................................................................... 2
Don't know.............................................................................................. 3
Refused ................................................................................................... 4
LANG:
THIS INTERVIEW WAS CONDUCTED IN...
N = ...........................................................................................................
English .................................................................................................... 1
Spanish.................................................................................................... 2
76
Frequencies by Year: 2007-2009
DEMOGRAPHICS TOTAL
2007 2008 2009
County
Clackamas 24% 22% 24%
Multnomah 44% 47% 45%
Gender
Male 52% 45% 49%
Female 48% 55% 51%
Age
16-17 3% 3% 4%
18-24 10% 9% 10%
25-34 19% 19% 19%
35-44 20% 20% 20%
45-54 20% 20% 20%
55-64 15% 15% 15%
65+ 13% 13% 13%
Mean Age (Years) 44.4 44.2 44.1
Up to 3 years 11% 10% 6%
4 to 5 years 5% 4% 5%
More than 5 years 83% 87% 85%
Q.25: Marital status
Married/domestic partner 58% 65% 60%
Not married 40% 34% 38%
Q.26: Ethnicity/race
Caucasian 78% 81% 76%
Hispanic/Latino 6% 5% 11%
Asian/Asian-American 4% 3% 2%
Bi-racial/multi-racial 3% 3% 4%
Black/African-American 2% 2% 2%
Native American 2% 1% 1%
Pacific Islander 1% 1% 1%
Other 1% 1% 0%
Q.27: Education
Less than high school (0-11) 8% 6% 9%
GED/high school (12) 17% 17% 16%
Some college/trade school (13-15) 28% 25% 25%
Four year college degree (BA/BS) (16) 30% 32% 29%
Post-graduate work (17+) 16% 19% 21%
Q.28: Income ($000)
<40.0 28% 26% 26%
40.0-59.9 16% 16% 15%
60.0-99.9 20% 23% 21%
100.0 + 19% 19% 18%
Don't know/not sure 3% 4% 7%
Refused 15% 12% 13%
Q. 24a: Telephone usage
Cell phone only 6%
Landline only 14%
Cell phone mainly but have a landline 25%
Landline mainly but have a cell phone 23%
Use both equally 32%
77
DEMOGRAPHICS TOTAL
(Continued) 2007 2008 2009
Q. 24b: Smart phone
Already have a smart phone 23%
Planning to upgrade to a smart phone 9%
Not planning to upgrade to a smart phone 65%
Don't know 3%
Interview language
English 98% 99% 95%
Spanish 2% 1% 5%
PUBLIC MOOD TOTAL
2007 2008 2009
Q.1: Right direction/wrong track
Right direction 62% 67% 62%
Wrong track 24% 22% 26%
Don't know 13% 11% 12%
Q.2: Major problem summary (First mention nets)
Transportation 43% 36% 35%
Traffic/congestion 19% 15% 13%
Need more public transportation 8% 8% 8%
Not enough roads/repair roads 6% 5% 5%
Growth/overdevelopment 11% 9% 8%
Crime/safety 9% 6% 6%
Social issues 6% 6% 3%
Government/taxes 5% 5% 6%
Education and school funding 4% 5% 3%
Economy/jobs 2% 12% 13%
No problems 2% 2% 8%
APPROVALS TOTAL
2007 2008 2009
Q.3: Overall job approval
Approve 77% 80% 76%
Strongly approve 38% 43% 38%
Somewhat approve 39% 37% 38%
Disapprove 16% 13% 16%
Somewhat disapprove 8% 7% 7%
Strongly disapprove 8% 7% 8%
Don't know 8% 7% 8%
Q3a: Reasons for disapproval (Nets) 2007 2008 2009
Base = Disapprove 156 134
Crime/personal safety 45% 29%
Not worth the expense 37% 29%
Service isues 29% 33%
Not responsive to voters 9% 6%
Fares too high 8% 6%
Q.4: Overall bus approval 2007 2008 2009
Base = All respondents 1000 1000 1022
Approve 79% 77% 71%
78
APPROVALS TOTAL
(Continued) 2007 2008 2009
Don't know 12% 14% 13%
Q.4a: Reasons for disapproval (Nets) 2007 2008 2009
Base = Disapprove of b us 83 95 153
Service issues 73% 76% 64%
Not worth the expense 22% 14% 12%
Crime/personal safety 11% 9% 5%
Fares too high 3% 2% 3%
Positive response 0% 0% 8%
Q.4a: Reasons for approval/disapproval 2007 2008 2009
Base = All respondents 1022
Gets me where I need to go 5%
Frequency 2%
Schedule problems/late/too early 7%
Dissatisfied with cuts 5%
No close stops to my house/destination 3%
Too much focus on light rail/MAX eliminates bus routes 2%
Neutral comments (Net) 12%
Other response 9%
Don't know 4%
Q.5: Overall MAX approval
Approve 83% 85% 81%
Don't know 5% 4% 6%
Base = Disapprove MAX 125 115 138
Not worth the expense 45% 36% 33%
Not responsive to voters 9% 8% 8%
Fares too high 3% 5% 2%
79
APPROVALS TOTAL
(Continued) 2007 2008 2009
Q.5a: Reasons for approval/disapproval (Nets)
MAX is better than buses/timely/efficient 9%
Gets me where I need to go 8%
Faster than driving/avoid traffic lights 7%
Never had any problem 3%
Environmentally friendly 2%
Frequency 2%
Transportation for the future 2%
Cleanliness 2%
Need to expand light rail 5%
Poorly managed/too expensive for the benefits 3%
Not cost effective to manage/maintain 2%
Brings crime into neighborhoods from other areas 2%
Light rail is a bad idea/don't expand service 2%
Other response 10%
Don't know 3%
SECURITY EFFORT APPROVALS TOTAL
2007 2008 2009
Q.6: Bus stop security efforts
Approve 49% 50% 49%
Don't know 21% 22% 29%
Base = Disapprove b us stop security 293 280 181
Crime/personal safety/people 92% 90% 86%
Not worth expense to run/manage 3% 1% 0%
Q.6a: Reasons for approval/disapproval (Nets) 2007 2008 2009
TriMet not addressing problems/not doing enough 8%
Too much violence at stops/stations 6%
80
(Continued) 2007 2008 2009
Criminals/drug dealers/gangsters 4%
Not possible to have security at every stop 2%
Poor lighting at stops 2%
Fares not enforced 2%
Adding security measures at stops/on-board 11%
Have noticed an improvement in security/safety 7%
Always feel safe 3%
Other response 4%
Don't know 4%
Q.7: MAX station security efforts 2007 2008 2009
Approve 53% 54% 52%
Don't know 18% 17% 24%
Base = Disapprove MAX station security 287 284 235
Always feel safe 3%
Other response 6%
Don't know 5%
Q.8: Onboard MAX security efforts 2007 2008 2009
Approve 55% 55% 50%
81
(Continued) 2007 2008 2009
Don't know 20% 21% 30%
Base = Disapprove MAX onb oard security 247 244 190
Always feel safe 4%
Other response 7%
Don't know 5%
RIDERSHIP Total
2007 2008 2009
Q.9: Security concerns ever prevented MAX ridership
Yes 21% 25% 21%
No 78% 75% 78%
Don't know 1% 0% 1%
Q.9a: Concerns preventing MAX ridership 2007 2008 2009
Base = Those avoiding MAX 209 251 209
Q.9a: Concerns preventing MAX ridership 2007 2008 2009
Base = Those avoiding MAX 209
Don't ride after dark 29%
Ride at night only if with someone else 5%
Will not even take my kids for a ride 5%
82
RIDERSHIP Total
(Continued) 2007 2008 2009
Other response 6%
Don't know 2%
Q.10: Ridership categories 2007 2008 2009
Base =All respondents 998 1000 1018
Non-rider, Never ride TriMet 24% 22% 19%
Infrequent, ride less than once a month 32% 41% 38%
Occasional, ride a couple of times a month 25% 21% 29%
Regular, ride several times a week 9% 8% 7%
Frequent, ride almost every day 10% 8% 8%
NOTE: Calculations exclude "Don't know/refused"
Q.11: TriMet vehicle choice 2007 2008 2009
Combination Bus + MAX 50% 48% 51%
MAX only 38% 39% 37%
Bus only 12% 13% 13%
Q.12: All trips made on TriMet 2007 2008 2009
Recreation 61% 60% 56%
Shopping 42% 37% 40%
Personal business 39% 36% 38%
Work 29% 29% 32%
Visit friends/family (2009 only) 20%
Medical appointments 18% 18% 17%
School 13% 13% 16%
Airport (2009 only) 4%
Other 6% 4% 1%
Q.13: Primary trips made on TriMet 2007 2008 2009
Recreation 36% 40% 32%
Work 21% 20% 21%
Personal business 16% 15% 14%
Shopping 11% 11% 12%
Visit friends/family (2009 only) 6%
School 5% 6% 6%
Medical appointments 4% 3% 4%
Airport (2009 only) 2%
Other 3% 3% 2%
Q.14: Transit dependency 2007 2008 2009
Choice 78% 83% 81%
I have a car but I prefer to take TriMet 75% 78% 77%
I choose not to own car because I prefer to take TriMet 3% 5% 4%
Transit Dependent 22% 17% 19%
I can't drive or don't know how to drive 7% 6% 7%
I do not have a car available for my use 15% 11% 12%
83
RIDERSHIP Total
(Continued) 2007 2008 2009
Q.15: Overall customer satisfaction 2007 2008 2009
Satisfied 84% 86% 83%
Very 43% 44% 46%
Somewhat 41% 42% 38%
Neither Satisfied Nor Dissatisfied 8% 6% 8%
Dissatisfied 7% 8% 8%
Somewhat 5% 6% 5%
Very 2% 2% 3%
Don't know 2% 0% 1%
FARES Total
2007 2008 2009
Q.16: Value of transit for fare paid
Excellent 35% 31%
Good 57% 57%
Poor 7% 8%
Don't know 1% 4%
Q.17: Fare payment method
Cash/ticket (Net) 79% 79% 80%
Cash/single ride ticket 69% 67% 67%
Ticket purchased in advance 11% 12% 12%
Day ticket 0% 0% 1%
Pass (Net) 16% 16% 14%
Monthly pass 9% 9% 9%
Employer pass (2009 includes school) 4% 4% 4%
Annual pass 3% 2% 0%
School pays (2009 included in employer) 0% 1%
Fareless Square 3% 5% 4%
Other 1% 0% 0%
PROJECT AWARENESS TOTAL
2007 2008 2009
Q.22: Portland/Milwaukie awareness
Yes 47% 55% 53%
No 52% 44% 45%
Don't know 1% 1% 2%
Q.22a: Portland/Milwaukie approval
Approve 75% 78% 72%
Don't know 9% 9% 13%
Q.22a1: WES awareness
Yes 50% 63% 61%
No 49% 36% 38%
Don't know 1% 1% 1%
Q.22b: Light rail expansion
Approve 79%
Strongly approve 59%
84
PROJECT AWARENESS AND APPROVALS TOTAL
(Continued) 2007 2008 2009
Somewhat approve 21%
Disapprove 15%
Somewhat disapprove 4%
Strongly disapprove 11%
Don't know 5%
Q.22b1: Light rail expansion - approve/disapprove reasons 2009
967
Reduces traffic/congestion/less cars on the road 27%
Increase opportunities for community/riders 19%
Like the idea of extending to Vancouver 9%
Reduce pollution/good for environment 6%
Would rather ride the MAX than the bus 5%
General approval of light rail 4%
Like idea of expanding to Forest Grove 2%
Speed of light rail 2%
Need to expand to other areas 10%
Too expensive/waste of money 7%
Concern with taxpayers/increase in taxes 4%
Population would grow 3%
Areas suggested don't affect me 2%
Should be more concerned with security first/increasing crime 2%
Money should go to roads 2%
Disapporve of expanding to Forest Grove 2%
General disapproval of areas suggested 2%
Other response 9%
Don't know 2%
TRANSIT TRACKER TOTAL
2007 2008 2009
Q.23a: Transit Tracker on-line awareness
Yes 52%
No 47%
Don't know 1%
Q.23b: Used Transit Tracker on-line (if aware) 2009
530
Yes 62%
No 38%
Don't know 0%
Q.23c: How often use Transit Tracker on-line? (if use) 2009
327
Less than once a month 51%
A few times a month 25%
A few times a week/several times a week 15%
Daily 7%
Don't know 2%
85
TRANSIT TRACKER TOTAL
(Continued) 2007 2008 2009
Base = Use Transit Tracker on-line 327
Q.23d: What device(s) do you use to access TT? (if use)
Personal computer 61%
Mobile phone 46%
Landline phone 14%
Bus/MAX stop or kiosk 1%
Don't know 1%
Q.23e: Where do you access TT? (multiple) (if use)
Home 69%
Bus stop or MAX station 39%
Work 23%
School 5%
Somewhere else 2%
Don't know 1%
Q.23e: Where do you access TT most often? (if use)
Home 55%
Bus stop or MAX station 32%
Work 8%
School 1%
Somewhere else 2%
Don't know 2%
86
Frequencies by County
Demographics and Frequencies by County
DEMOGRAPHICS Clackamas Multnomah Washington
2007 2008 2009 2007 2008 2009 2007 2008 2009
Base = All respondents 242 224 244 440 466 454 319 311 323
County
Clackamas 100% 100% 100%
Multnomah 100% 100% 100%
Gender
Male 50% 43% 51% 54% 46% 48% 51% 47% 48%
Female 50% 57% 49% 46% 55% 52% 49% 53% 52%
Age
16-17 4% 4% 4% 3% 3% 3% 4% 3% 4%
18-24 11% 9% 11% 10% 9% 10% 10% 9% 10%
25-34 16% 16% 16% 19% 19% 19% 20% 20% 20%
35-44 17% 18% 17% 20% 20% 20% 21% 21% 21%
45-54 21% 21% 20% 20% 20% 20% 19% 20% 20%
55-64 16% 17% 17% 15% 15% 15% 13% 14% 14%
65+ 15% 15% 15% 13% 13% 13% 12% 12% 12%
Mean Age (Years) 46.0 45.2 45.4 44.3 44.3 44.1 43.3 43.5 43.1
Up to 3 years 6% 9% 4% 13% 7% 6% 12% 14% 9%
4 to 5 years 7% 2% 4% 3% 5% 5% 6% 4% 7%
More than 5 years 86% 89% 89% 83% 89% 86% 81% 83% 80%
Q.25: Marital Status
Married/domestic partner 61% 69% 64% 52% 60% 54% 64% 69% 64%
Not married 36% 30% 35% 45% 38% 43% 35% 31% 34%
Q.26: Ethnicity/Race
Caucasian 83% 86% 78% 76% 81% 75% 76% 77% 75%
Hispanic/Latino 4% 3% 6% 5% 3% 12% 8% 8% 12%
Asian/Asian-American 1% 3% 2% 3% 3% 3% 6% 4% 2%
Bi-racial/multi-racial 3% 1% 7% 4% 4% 3% 2% 2% 3%
Black/African-American 2% 0% 1% 4% 4% 3% 1% 1% 1%
Native American 1% 1% 1% 2% 1% 1% 2% 2% 1%
Pacific Islander 0% 1% 1% 1% 0% 0% 1% 1% 1%
Other 1% 2% 0% 0% 0% 0% 1% 1% 0%
Q.27: Education
Less than high school (0-11) 11% 4% 9% 10% 7% 10% 7% 6% 8%
GED/high school (12) 19% 18% 15% 16% 19% 19% 17% 15% 15%
Some college/trade school (13-15) 31% 29% 28% 27% 25% 23% 28% 23% 25%
Four year college degree (BA/BS) (16) 23% 31% 33% 29% 30% 28% 36% 37% 28%
Post-graduate work (17+) 16% 18% 15% 18% 19% 21% 12% 19% 24%
Q.28: Income ($000)
<40.0 28% 20% 21% 32% 31% 31% 22% 24% 21%
40.0-59.9 14% 15% 16% 16% 17% 18% 16% 15% 11%
60.0-99.9 22% 22% 20% 19% 23% 20% 19% 25% 24%
100.0 + 17% 23% 22% 17% 16% 15% 23% 21% 21%
Don't know/not sure 1% 2% 7% 4% 5% 6% 3% 3% 7%
Refused 19% 19% 14% 12% 8% 10% 16% 12% 16%
Cell phone only 6% 5% 6%
Landline only 10% 18% 12%
Cell phone mainly but have a landline 26% 26% 23%
Landline mainly but have a cell phone 23% 24% 22%
Use both equally 34% 26% 37%
Q. 24b: Smart phone
Already have a smart phone 22% 21% 27%
Planning to upgrade to a smart phone 11% 8% 10%
Not planning to upgrade to a smart phone 64% 67% 62%
Don't know 3% 4% 1%
Interview Language
English 100% 99% 97% 98% 99% 93% 97% 98% 95%
Spanish 0% 1% 3% 2% 1% 7% 3% 2% 5%
87
PUBLIC MOOD Clackamas Multnomah Washington
2007 2008 2009 2007 2008 2009 2007 2008 2009
Q.1: Portland area: Right direction/wrong track
Right direction 56% 65% 54% 66% 67% 64% 62% 66% 65%
Wrong track 30% 23% 31% 23% 21% 25% 22% 22% 24%
Don't know 14% 12% 14% 10% 9% 11% 15% 12% 11%
Q.2: Major problem summary (First Mention
Nets)
Transportation 42% 43% 35% 40% 27% 33% 46% 44% 37%
Traffic/congestion 15% 17% 13% 18% 10% 11% 23% 20% 14%
Need more public transportation 9% 8% 5% 9% 6% 8% 8% 8% 8%
Not enough roads/repair roads 9% 8% 7% 4% 3% 3% 7% 8% 6%
Growth/overdevelopment 12% 8% 8% 12% 10% 8% 10% 9% 9%
Crime/safety 10% 3% 2% 8% 9% 8% 8% 3% 5%
Social issues 6% 4% 4% 6% 8% 2% 4% 7% 3%
Government/taxes 6% 7% 8% 4% 6% 6% 5% 3% 4%
Education and school funding 3% 5% 3% 5% 5% 4% 3% 4% 3%
Economy/jobs 2% 11% 14% 3% 13% 14% 2% 11% 12%
No problems 0% 2% 6% 3% 3% 7% 2% 0% 10%
APPROVALS Clackamas Multnomah Washington
2007 2008 2009 2007 2008 2009 2007 2008 2009
Q.3: Overall Job Approval
Approve 70% 76% 75% 83% 83% 77% 75% 79% 76%
Disapprove 22% 14% 15% 12% 13% 14% 16% 14% 17%
Don't know 8% 10% 10% 5% 5% 8% 9% 7% 6%
Q3a: Reasons for Disapproval (Nets) 2007 2008 2009 2007 2008 2009 2007 2008 2009
Base = Disapprove 20 32 81 59 54 43
Crime/personal safety 41% 29% 54% 37% 39% 20%
Not worth the expense 41% 35% 28% 21% 42% 35%
Service isues 34% 39% 24% 33% 27% 27%
Not responsive to voters 10% 0% 6% 13% 11% 2%
Fares too high 25% 5% 6% 11% 0% 0%
NOTE: Small cell sizes
Q.4: Overall Bus Approval
Approve 71% 73% 72% 86% 81% 75% 77% 74% 65%
Disapprove 14% 10% 13% 5% 8% 14% 8% 11% 18%
Don't know 14% 16% 15% 9% 11% 11% 14% 16% 16%
Q.4a: Reasons for Bus Disapproval (Nets) 2007 2008 2009 2007 2008 2009 2007 2008 2009%
Base = Disapprove b us 35 23 32 22 38 62 27 33 58
Service issues 83% 75% 58% 67% 73% 66% 64% 80% 64%
Not worth the expense 14% 35% 13% 25% 9% 6% 30% 6% 17%
Crime/personal safety 6% 8% 0% 12% 10% 8% 17% 8% 4%
Fares too high 3% 0% 4% 7% 5% 6% 0% 0% 0%
Q.5: Overall MAX Approval
Approve 73% 83% 73% 87% 85% 84% 85% 85% 81%
Disapprove 19% 11% 19% 10% 12% 10% 11% 11% 14%
Don't know 8% 6% 8% 3% 3% 5% 4% 4% 5%
Q.5a: Reasons for disapproval (Nets) 2007 2008 2009 2007 2008 2009 2007 2008 2009
Base = Disapprove MAX 45 25 46 43 58 47 36 33 45
Not worth the expense 39% 48% 38% 44% 28% 22% 55% 40% 39%
Service issues 20% 21% 18% 16% 37% 17% 25% 23% 10%
Not responsive to voters 7% 3% 13% 13% 12% 6% 7% 3% 5%
Fares too high 4% 3% 2% 5% 4% 4% 0% 8% 0%
88
SECURITY EFFORTS APPROVALS Clackamas Multnomah Washington
2007 2008 2009 2007 2008 2009 2007 2008 2009
Q.6: Bus Stop Security Efforts
Approve 46% 49% 47% 50% 50% 53% 51% 52% 47%
Disapprove 36% 29% 22% 29% 28% 20% 25% 28% 21%
Don't know 17% 22% 30% 21% 22% 27% 24% 21% 32%
Q.6a: Reasons for Disapproval (Nets) 2007 2008 2009 2007 2008 2009 2007 2008 2009
Base = Disapprove b us stop security 86 65 53 126 129 91 81 86 67
Crime/personal safety/people 90% 90% 90% 95% 91% 83% 92% 88% 87%
Not worth expense to run/manage 5% 3% 0% 2% 1% 0% 1% 1% 0%
Service issues 3% 0% 0% 2% 1% 1% 0% 1% 0%
Q.7: MAX Station Security Efforts
Approve 45% 49% 51% 58% 54% 53% 54% 59% 51%
Disapprove 35% 29% 23% 26% 29% 24% 28% 28% 22%
Don't know 20% 22% 26% 17% 17% 22% 18% 13% 26%
Base = Disapprove MAX station security 85 65 55 112 133 109 90 86 71
Q.8: Onboard MAX Security Efforts
Approve 46% 52% 50% 59% 55% 51% 56% 56% 51%
Disapprove 30% 24% 14% 23% 24% 21% 23% 26% 19%
Don't know 24% 25% 35% 18% 21% 28% 20% 17% 30%
Base = Disapprove MAX onb oard security 73 53 34 102 109 94 72 81 94
Service issues 1% 4% 5% 2% 0% 1% 2% 0% 1%
Q.9: Security concerns ever prevented
MAX ridership
Yes 19% 25% 20% 23% 26% 19% 19% 23% 22%
No 79% 75% 77% 75% 74% 80% 80% 77% 77%
Don't know 1% 0% 2% 2% 0% 0% 1% 0% 1%
Q.9a: Concerns 2007 2008 2009 2007 2008 2009 2007 2008 2009
Base = Those avoiding MAX 46 56 49 102 122 88 61 72 72
Service issues 8% 0% 3% 6% 2% 4% 0% 3% 0%
RIDERSHIP Clackamas Multnomah Washington
2007 2008 2009 2007 2008 2009 2007 2008 2009
Q.10: Ridership Categories
Non-rider, Never ride TriMet 39% 30% 34% 17% 16% 12% 24% 24% 17%
Infrequent, ride less than once a month 35% 46% 43% 28% 37% 33% 36% 44% 41%
Occasional, ride a couple of times a month 14% 15% 17% 27% 23% 35% 29% 22% 30%
Regular, ride several times a week 4% 6% 2% 13% 11% 10% 5% 6% 6%
Frequent, ride almost every day 8% 4% 4% 14% 13% 10% 5% 5% 7%
Q.11: TriMet vehicle choice 2007 2008 2009 2007 2008 2009 2007 2008 2009
Base = All riders 145 158 160 361 389 395 239 237 268
Combination Bus + MAX 39% 39% 44% 59% 60% 60% 40% 35% 40%
MAX only 41% 39% 37% 27% 26% 26% 53% 60% 52%
Bus only 19% 23% 19% 13% 14% 14% 6% 6% 8%
89
RIDERSHIP Clackamas Multnomah Washington
(Continued) 2007 2008 2009 2007 2008 2009 2007 2008 2009
Base = All riders 147 158 162 365 390 396 242 237 269
Q.12: All trips made on TriMet
Recreation 61% 59% 62% 57% 60% 51% 68% 62% 60%
Shopping 42% 28% 34% 42% 42% 44% 40% 35% 38%
Personal business 28% 30% 34% 45% 41% 45% 36% 31% 32%
Work 22% 18% 23% 36% 36% 37% 24% 25% 29%
Visit friends/family (included in list 2009) 0% 0% 14% 0% 0% 23% 0% 0% 20%
Medical appointments 13% 15% 10% 24% 21% 21% 11% 14% 15%
School 9% 12% 12% 14% 14% 19% 13% 10% 14%
Airport (included in list 2009) 0% 0% 1% 0% 0% 4% 0% 0% 6%
Other 6% 4% 1% 5% 3% 2% 9% 6% 0%
Q.13: Primary trips made on TriMet
Recreation 38% 46% 41% 29% 35% 24% 45% 44% 37%
Work 18% 14% 13% 26% 25% 26% 15% 17% 20%
Personal business 13% 15% 12% 21% 15% 16% 11% 16% 13%
Shopping 13% 14% 17% 11% 11% 11% 10% 10% 9%
School 6% 5% 4% 4% 5% 7% 6% 6% 5%
Visit friends/family (included in list 2009) 0% 0% 8% 0% 0% 5% 0% 0% 6%
Medical appointments 5% 3% 2% 5% 4% 5% 4% 3% 4%
Airport (included in list 2009) 0% 0% 0% 0% 0% 2% 0% 0% 4%
Other 5% 3% 2% 2% 2% 2% 4% 4% 1%
Q.14: Transit dependency 2007 2008 2009 2007 2008 2009 2007 2008 2009
133 151 153 346 382 378 224 232 253
Choice 78% 85% 82% 75% 80% 78% 83% 85% 86%
I have a car but I prefer to take TriMet 76% 82% 79% 71% 75% 73% 80% 81% 83%
I choose not to own car because I prefer to take
2% 4% 2% 4% 5% 5% 3% 4% 3%
TriMet
Transit Dependent 22% 15% 19% 25% 20% 22% 17% 15% 14%
I can't drive or don't know how to drive 4% 3% 6% 9% 8% 8% 7% 5% 5%
I do not have a car available for my use 18% 12% 12% 16% 12% 15% 10% 10% 9%
Q.15: Overall customer satisfaction 2007 2008 2009 2007 2008 2009 2007 2008 2009
Base = All riders 147 158 162 365 390 396 242 237 269
Satisfied 80% 89% 85% 86% 85% 86% 83% 85% 78%
Very 43% 46% 49% 43% 43% 44% 42% 45% 46%
Somewhat 37% 43% 36% 43% 42% 42% 41% 40% 32%
Neither Satisfied Nor Dissatisfied 9% 8% 7% 6% 6% 7% 9% 4% 10%
Dissatisfied 8% 3% 7% 6% 9% 7% 7% 9% 11%
Somewhat 5% 2% 3% 4% 7% 5% 5% 7% 6%
Very 3% 1% 4% 2% 3% 1% 1% 2% 5%
Don't know 2% 0% 1% 1% 0% 0% 2% 1% 1%
FARES Clackamas Multnomah Washington
2007 2008 2009 2007 2008 2009 2007 2008 2009
Base = All riders 145 158 162 361 389 396 239 237 269
Excellent 37% 33% 34% 28% 34% 34%
Good 60% 54% 55% 60% 58% 56%
Poor 2% 8% 10% 9% 7% 8%
Don't know 1% 5% 1% 4% 1% 2%
Cash/ticket (Net) 84% 80% 83% 75% 75% 76% 83% 85% 86%
Cash/single ride ticket 75% 73% 75% 63% 61% 61% 73% 74% 72%
Ticket purchased in advance 9% 7% 7% 12% 14% 14% 10% 11% 13%
Day ticket 1% 1% 2%
Pass (Net) 12% 12% 9% 18% 20% 19% 15% 13% 11%
Employer pass (2009 includes school) 3% 4% 4% 4% 5% 12% 4% 4% 7%
Monthly pass 7% 5% 5% 11% 12% 6% 7% 6% 3%
Annual pass 2% 2% 0% 3% 2% 0% 3% 2% 1%
School pays (2009-included in employer) 0% 1% 0% 1% 1% 1%
Other pass 0% 1% 1%
Fareless Square 2% 8% 6% 4% 6% 5% 2% 1% 3%
Other 1% 1% 1% 2% 0% 0% 1% 1% 0%
90
PROJECT AWARENESS Clackamas Multnomah Washington
AND APPROVALS 2007 2008 2009 2007 2008 2009 2007 2008 2009
Yes 55% 68% 65% 50% 57% 52% 37% 44% 46%
No 44% 31% 34% 49% 42% 45% 62% 55% 52%
Don't know 0% 1% 1% 1% 1% 2% 1% 1% 1%
Approve 73% 77% 71% 79% 81% 74% 72% 76% 70%
Disapprove 19% 16% 18% 13% 12% 14% 14% 11% 15%
Don't know 7% 8% 11% 7% 8% 12% 13% 12% 15%
Yes 57% 53% 76%
No 42% 46% 23%
Don't know 0% 1% 1%
Q.22b: Light Rail expansion
Approve 74% 84% 77%
Don't know 5% 4% 6%
Q22b1: Light rail expansion - reasons
Positive comments (Net) 54% 67% 61%
Reduces traffic/congestion/less cars on the road 24% 28% 27%
Increase opportunities for community/riders 14% 23% 18%
Like the idea of extending to Vancouver 6% 11% 7%
Reduce pollution/good for environment 7% 7% 4%
Would rather ride the MAX than the bus 5% 5% 4%
General approval of light rail 4% 4% 5%
Like idea of expanding to Forest Grove 1% 1% 6%
Speed of light rail 2% 3% 2%
Negative comments (Net) 38% 31% 33%
Need to expand to other areas 8% 12% 10%
Too expensive/waste of money 10% 6% 6%
Concern with taxpayers/increase in taxes 5% 3% 3%
Population would grow 3% 3% 3%
Areas suggested don't affect me 3% 1% 2%
Should be more concerned with security first 3% 2% 1%
Money should go to roads 2% 0% 4%
Disapporve of expanding to Forest Grove 2% 1% 2%
General disapproval of areas suggested 3% 1% 1%
Neutral comments (Net) 3% 2% 4%
Other response 9% 9% 7%
Don't know 3% 2% 1%
TRANSIT TRACKER Clackamas Multnomah Washington
2007 2008 2009 2007 2008 2009 2007 2008 2009
Yes 40% 61% 48%
No 59% 38% 51%
Don't know 1% 1% 1%
Q.23b: Used Transit Tracker on-line (if aware) 97 279 154
Yes 63% 64% 56%
No 37% 36% 43%
Don't know 0% 0% 1%
Q.23c: How often use Transit Tracker on-line (if
use) 62 179 87
Less than once a month 62% 48% 50%
A few times a month 12% 29% 28%
A few times a week/several times a week 16% 15% 16%
Daily 10% 6% 5%
Don't know 0% 2% 1%
91
TRANSIT TRACKER Clackamas Multnomah Washington
(Continued) 2007 2008 2009 2007 2008 2009 2007 2008 2009
Base = Use Transit Track er on-line 62 179 87
Q.23d: What device(s) do you use to access TT?
Personal computer 67% 55% 68%
Mobile phone 40% 48% 47%
Landline phone 10% 17% 10%
Bus/MAX stop or kiosk 0% 1% 1%
Don't know 2% 1% 0%
Q.23e: Where do you access TT? (multiple)
Home 65% 66% 78%
Bus stop or MAX station 31% 42% 39%
Work 28% 21% 23%
School 7% 6% 3%
Somewhere else 3% 2% 1%
Q.23e: Where do you access TT most often?
Home 56% 52% 62%
Bus stop or MAX station 25% 35% 31%
Work 13% 8% 6%
School 2% 1% 0%
Somewhere else 2% 2% 1%
Don't know 2% 2% 0%
92
Frequencies by Ridership
DEMOGRAPHICS Total Freq + Reg Occ + Infreq Never
2008 2009 2008 2009 2008 2009 2008 2009
Base = All respondents 1000 1022 165 146 620 680 216 192
County
Clackamas 22% 24% 13% 11% 22% 22% 31% 43%
Multnomah 47% 45% 68% 61% 45% 45% 35% 28%
Washington 31% 32% 19% 28% 33% 34% 34% 29%
Gender
Male 45% 49% 51% 54% 45% 50% 44% 41%
Female 55% 51% 49% 46% 56% 50% 56% 59%
Age
16-17 3% 4% 4% 6% 4% 4% 1% 2%
18-24 9% 10% 20% 18% 8% 10% 4% 6%
25-34 19% 19% 23% 26% 20% 19% 13% 14%
35-44 20% 20% 18% 17% 21% 21% 20% 19%
45-54 20% 20% 16% 17% 20% 20% 22% 22%
55-64 15% 15% 12% 10% 17% 16% 15% 18%
65+ 13% 13% 6% 6% 11% 13% 25% 20%
Mean Age (Years) 44.2 44.1 37.2 37.5 44.1 44.4 50.3 48.3
Up to 3 years 10% 6% 10% 9% 10% 6% 9% 6%
4 to 5 years 4% 5% 5% 6% 4% 6% 3% 5%
More than 5 years 87% 85% 85% 79% 87% 86% 88% 85%
Married/domestic partner 65% 60% 44% 47% 68% 60% 70% 69%
Not married 34% 38% 56% 50% 30% 38% 29% 28%
Caucasian/White 81% 76% 79% 66% 80% 78% 86% 77%
Hispanic/Latino 5% 11% 6% 18% 5% 10% 4% 8%
Asian/Asian American 3% 2% 2% 2% 4% 3% 2% 2%
Bi-racial/Multi-racial 3% 4% 5% 5% 3% 4% 1% 4%
Black/African American 2% 2% 4% 6% 2% 1% 1% 2%
Native American 1% 1% 1% 1% 1% 1% 2% 1%
Pacific Islander 1% 1% 1% 0% 1% 1% 1% 1%
Other 1% 0% - 2% 1% 0% * 0%
Q.27: Education
Less than high school (0-11) 6% 9% 8% 12% 7% 8% 3% 10%
GED/high school (12) 17% 16% 20% 23% 14% 14% 25% 16%
Some college/trade school (13-15) 25% 25% 30% 22% 24% 24% 25% 30%
Four year college degree (BA/BS) (16) 32% 29% 29% 23% 33% 31% 31% 28%
Post-graduate work (17+) 19% 21% 13% 20% 21% 22% 16% 16%
Q.28: Income ($000)
<40.0 26% 26% 43% 39% 23% 24% 22% 21%
40.0-59.9 16% 15% 8% 14% 19% 16% 14% 13%
60.0-99.9 23% 21% 22% 20% 23% 23% 26% 18%
100.0 + 19% 18% 9% 10% 21% 19% 21% 22%
Don't know/not sure 4% 7% 10% 8% 3% 6% 4% 6%
Refused 12% 13% 9% 10% 12% 12% 15% 19%
Cell phone only 6% 10% 5% 4%
Landline only 14% 19% 13% 14%
Cell phone mainly but have a landline 25% 29% 26% 20%
Landline mainly but have a cell phone 23% 19% 24% 25%
Use both equally 32% 22% 32% 38%
Q. 24b: Smart phone
Already have a smart phone 23% 23% 24% 19%
Planning to upgrade to a smart phone 9% 12% 10% 5%
Not planning to upgrade to a smart phone 65% 63% 63% 72%
Don't know 3% 1% 3% 4%
Interview Language
English 99% 95% 98% 88% 99% 96% 100% 96%
Spanish 1% 5% 2% 12% 1% 4% 0% 4%
93
PUBLIC MOOD Total Freq + Reg Occ + Infreq Never
2008 2009 2008 2009 2008 2009 2008 2009
Q.1: Right direction/wrong track
Right direction 67% 62% 78% 77% 71% 63% 48% 45%
Wrong track 22% 26% 15% 17% 19% 24% 36% 40%
Don't know 11% 12% 7% 5% 10% 12% 16% 15%
Q.2: Major problem summary (First Mention
Nets)
Transportation (top mentions listed) 36% 35% 19% 36% 40% 34% 39% 36%
Traffic/congestion 15% 13% 6% 7% 16% 13% 17% 15%
Need more public transportation 8% 8% 9% 13% 8% 7% 3% 6%
Not enough roads/repair roads 5% 5% 1% 3% 5% 4% 9% 8%
Growth/over development 9% 8% 8% 4% 10% 9% 7% 7%
Crime/violence/safety 6% 6% 6% 4% 6% 6% 5% 6%
Social issues 6% 3% 8% 4% 7% 2% 4% 3%
Government/taxes 5% 6% 8% 2% 4% 5% 9% 12%
Education/school funding 5% 3% 4% 0% 6% 4% 2% 3%
Economy/jobs 12% 13% 15% 17% 12% 15% 10% 7%
No problems 2% 8% 1% 14% 2% 7% 1% 7%
APPROVALS Total Freq + Reg Occ + Infreq Never
2008 2009 2008 2009 2008 2009 2008 2009
Approve 80% 76% 86% 83% 87% 79% 63% 62%
Strongly approve 43% 38% 56% 46% 47% 39% 22% 31%
Somewhat approve 37% 38% 31% 36% 37% 40% 42% 31%
Disapprove 13% 16% 9% 14% 12% 14% 22% 20%
Somewhat disapprove 7% 7% 3% 7% 7% 7% 9% 8%
Strongly disapprove 7% 8% 6% 6% 5% 8% 13% 12%
Don't know 7% 8% 4% 3% 4% 6% 15% 17%
Approve 77% 71% 91% 79% 78% 73% 64% 61%
Disapprove 10% 15% 6% 15% 10% 14% 11% 20%
Don't know 14% 13% 3% 6% 13% 14% 25% 18%
Q.4a: Reasons for approval/disapproval
Positive comments (Net) (Top mentions listed) 42% 43% 43% 35%
Convenient routes 9% 10% 9% 7%
Always on time/reliable 6% 8% 6% 5%
Love the system/it is needed 5% 4% 5% 6%
Convenient mode of transportation 5% 7% 5% 1%
Gets me where I need to go 5% 6% 5% 4%
Never had any issues/problems 4% 7% 4% 4%
Doing the best they can 4% 4% 4% 3%
Gets cars off the street/less traffic 2% 2% 2% 2%
Frequency 2% 2% 2% 1%
Negative comments (Net) (Top mentions listed) 39% 44% 39% 35%
Not enough routes/need to go more places 12% 13% 13% 9%
Schedule problems/late/too early 7% 12% 7% 4%
Dissatisfied with cuts 5% 9% 4% 3%
No close stops to my house/destination 3% 1% 3% 3%
Slow/takes forever to get anywhere 3% 5% 3% 2%
Too much focus on LRail/MAX eliminates bus 2% 4% 2% 2%
Not enough people ride 2% 2% 2% 4%
Neutral comments (Net) 12% 7% 10% 19%
Other response 9% 12% 9% 8%
Don't know 4% 1% 4% 5%
94
APPROVALS Total Freq + Reg Occ + Infreq Never
(Continued) 2008 2009 2008 2009 2008 2009 2008 2009
Approve 85% 81% 89% 94% 88% 82% 73% 65%
Disapprove 12% 14% 7% 5% 10% 12% 19% 27%
Don't know 4% 6% 4% 2% 2% 6% 8% 7%
MAX is better than buses/timely/efficient 9% 14% 10% 5%
Love the system/it is needed 8% 7% 8% 10%
Gets me where I need to go 8% 10% 8% 4%
Gets cars off the street/less traffic 7% 3% 8% 8%
Faster than driving/avoid traffic lights 7% 16% 6% 2%
Convenient mode of transportation 6% 7% 6% 5%
Convenient routes 6% 5% 6% 5%
Always on time/reliable 3% 9% 2% 2%
Never had any problem 3% 4% 3% 2%
Environmentally friendly 2% 2% 2% 0%
Frequency 2% 5% 2% 0%
Transportation for the future 2% 0% 2% 3%
Cleanliness 2% 3% 2% 0%
Not enough routes/need to go more places 7% 5% 7% 6%
Need to expand light rail 5% 5% 5% 3%
Unsafe/crime/scary/personal safety 4% 1% 4% 7%
Poorly managed/too expensive for the benefits 3% 1% 3% 6%
Not cost effective to manage/maintain 2% 2% 1% 5%
Lack of security/police/cameras/guards 2% 4% 2% 2%
Not enough people ride 2% 0% 1% 4%
Slow/takes forever to get anywhere 2% 1% 2% 1%
Brings crime into neighborhoods from areas 2% 1% 1% 2%
Light rail is a bad idea/don't expand service 2% 0% 2% 2%
SECURITY APPROVALS Total Freq + Reg Occ + Infreq Never
2008 2009 2008 2009 2008 2009 2008 2009
Q. 6: Bus Stop Security Efforts
Approve 50% 49% 55% 64% 54% 49% 36% 39%
Disapprove 28% 21% 31% 18% 25% 19% 35% 27%
Don't know 22% 29% 14% 17% 21% 31% 29% 32%
TriMet not addressing problems/not doing enough 8% 8% 8% 10%
Too much violence at stops/stations 6% 12% 6% 2%
Criminals/drug dealers/gangsters 4% 6% 4% 4%
Don't like people who ride 4% 4% 4% 4%
Not possible to have security at every stop 2% 2% 3% 1%
Poor lighting at stops 2% 3% 2% 3%
Fares not enforced 2% 3% 1% 2%
Adding security measures at stops/on-board 11% 16% 11% 8%
Have noticed an improvement in security/safety 7% 7% 8% 5%
95
SECURITY APPROVALS Total Freq + Reg Occ + Infreq Never
(Continued) 2008 2009 2008 2009 2008 2009 2008 2009
Doing the best they can 6% 2% 6% 11%
Always feel safe 3% 6% 3% 0%
Don't know 4% 2% 3% 6%
Approve 54% 52% 59% 62% 59% 53% 38% 40%
Disapprove 28% 23% 28% 22% 26% 22% 37% 28%
Don't know 17% 24% 13% 15% 16% 25% 25% 31%
Unsafe/crime/scary/personal
gp safety g 11% 11% 10% 16%
enough 9% 4% 9% 12%
Doing the best theypcan 6% 4% 7% 8%
security/safety 6% 6% 7% 3%
Don't know 5% 3% 4% 9%
Approve 55% 50% 62% 58% 59% 52% 38% 42%
Disapprove 24% 19% 23% 20% 23% 18% 29% 21%
Don't know 21% 30% 15% 21% 18% 31% 33% 36%
enough 7% 3% 7% 11%
Don't like being approached/intimidated 2% 3% 2% 1%
Doing the best theypcan 6% 5% 6% 5%
security/safety 5% 2% 6% 4%
Don't know 5% 3% 5% 8%
96
RIDERSHIP Total Freq + Reg Occ + Infreq Never
2008 2009 2008 2009 2008 2009 2008 2009
Q.9: Security concerns ever prevented MAX
ridership
Yes 25% 21% 17% 18% 25% 19% 33% 27%
No 75% 78% 83% 82% 75% 80% 67% 69%
Don't know 0% 1% 0% 0% 0% 0% 0% 4%
Q.9a: Concerns preventing MAX ridership 2009 2009 2009 2009
Base = Those avoiding MAX 209 26 132 51
Don't ride after dark 29% 40% 31% 19%
Ride at night only if with someone else 5% 4% 5% 7%
Will not even take my kids for a ride 5% 9% 3% 7%
Don't like being approached/intimidated 4% 14% 2% 1%
Positive comments (Net) 1% 4% 2% 0%
Don't know 2% 9% 1% 0%
Q.10: Which category best describes your
TriMet ridership? 2008 2009 2008 2009 2008 2009 2008 2009
Non-rider, Never ride TriMet 22% 19% 100% 100%
Infrequent, ride less than once a month 41% 38% 66% 56%
Occasional, ride a couple of times a month 21% 29% 34% 44%
Regular, ride several times a week 8% 7% 49% 47%
Frequent, ride almost every day 8% 8% 51% 53%
NOTE: Calculation excludes "Don't know/refused"
Q.11: TriMet vehicle choice 2008 2009 2008 2009 2008 2009
Base = All riders 784 823 164 146 620 676
Combination Bus + MAX 48% 51% 63% 76% 44% 45%
MAX only 39% 37% 10% 11% 47% 42%
Bus only 13% 13% 28% 13% 9% 13%
Q.12: All trips made on TriMet 2008 2009 2008 2009 2008 2009
Base = All riders 784 826 164 146 620 680
Recreation 60% 56% 54% 56% 62% 56%
Shopping 37% 40% 50% 50% 34% 38%
Personal business 36% 38% 47% 52% 33% 35%
Work 29% 32% 73% 69% 17% 24%
Visiting friends/family (2009 only) 20% 44% 15%
Medical appointments 18% 17% 46% 38% 10% 13%
School 13% 16% 32% 34% 7% 12%
Airport (2009 only) 4% 2% 4%
Other 4% 1% 1% 0% 0%
Q.13: Primary trips made on TriMet 2008 2009 2008 2009 2008 2009
Base = All riders 784 826 164 146 620 680
Recreation 40% 32% 11% 6% 47% 37%
Work 20% 21% 56% 57% 11% 14%
Personal business 15% 14% 6% 7% 18% 16%
Shopping 11% 12% 6% 3% 13% 13%
Visiting friends/family (2009 only) 6% 5% 6%
School 6% 6% 12% 14% 4% 4%
Medical appointments 3% 4% 5% 5% 3% 4%
Airport (2009 only) 2% 0% 2%
Other 2% 4% 0% 1% 3% 2%
97
RIDERSHIP Total Freq + Reg Occ + Infreq Never
(Continued) 2008 2009 2008 2009 2008 2009
Base = All respondents 1000 1022 165 146 620 680
Q.14: Transit dependency 2008 2009 2008 2009 2008 2009
Base = All riders 765 784 164 145 620 639
Choice 83% 81% 63% 64% 88% 85%
I have a car but I prefer to take TriMet 78% 77% 49% 50% 86% 84%
I choose not to own car because I prefer to
5% 4% 14% 14% 2% 2%
take TriMet
Transit Dependent 17% 19% 37% 36% 12% 15%
I can't drive or don't know how to drive 6% 7% 13% 15% 4% 5%
I do not have a car available for my use 11% 12% 24% 22% 8% 10%
Q.15: Customer satisfaction 2008 2009 2008 2009 2008 2009
Base = All riders 764 826 164 146 620 680
Satisfied 86% 83% 85% 85% 86% 83%
Very 44% 46% 44% 50% 44% 45%
Somewhat 42% 38% 42% 36% 42% 38%
Neither Satisfied Nor Dissatisfied 6% 8% 4% 5% 6% 9%
Dissatisfied 8% 8% 11% 9% 7% 8%
Somewhat 6% 5% 8% 4% 5% 5%
Very 2% 3% 3% 5% 2% 3%
Don't know 0% 1% 0% 0% 1% 1%
Q.15: Customer satisfaction 2008 2009 2008 2009 2008 2009
Base = All riders 764 826 164 146 620 680
Positive comments (Net) (Top mentions listed) 60% 59% 61%
Never had any issues/problems 21% 12% 23%
TriMet gets me where I need to go 15% 20% 14%
Always on time/reliable 13% 17% 13%
Bus drivers are courteous/friendly 5% 8% 4%
I feel safe 4% 6% 4%
Quick ride to destination 4% 5% 4%
Affordable 4% 3% 4%
Cleanliness 4% 3% 4%
Convenient Routes 4% 5% 3%
Comfortable ride 3% 1% 3%
Efficient mode of transportation 2% 3% 2%
Frequency 2% 3% 2%
Don't have to drive through traffic 2% 4% 2%
Allows time to read/visit 2% 4% 1%
Avoid parking issues 2% 0% 2%
Negative comments (Net) (Top mentions listed) 31% 35% 30%
Safety/crime concern 31% 35% 30%
Passengers are disrespectful/rude/dirty 6% 5% 7%
Scheduling issues/late/early 5% 10% 4%
Frequency 3% 5% 2%
Too many stops/takes too long 3% 2% 3%
There is always room for improvement 3% 3% 3%
Need more routes 3% 3% 3%
Too crowded 2% 2% 2%
Rude bus drivers 2% 3% 1%
Neutral comments (Net) 3% 1% 4%
Other 9% 12% 9%
Don't know 3% 2% 3%
FARES All Riders Freq + Reg Occ + Infreq Never
2008 2009 2008 2009 2008 2009
Base = All riders 785 1022 165 146 620 680
Excellent 35% 31% 31% 37% 36% 30%
Good 57% 57% 57% 55% 57% 58%
Poor 7% 8% 11% 7% 6% 9%
Don't know 1% 4% 0% 2% 1% 4%
Cash/Tickets (Net) 79% 80% 47% 46% 87% 88%
98
FARES All Riders Freq + Reg Occ + Infreq Never
(Continued) 2008 2009 2008 2009 2008 2009
Base = All riders 785 1022 165 146 620 680
Cash/single ride ticket 67% 67% 32% 30% 77% 75%
Ticket purchased in advance 12% 12% 15% 15% 11% 12%
Day ticket 1% 2% 1%
Pass (Net) 16% 14% 51% 51% 7% 6%
Employer pass (2009 includes school) 4% 9% 12% 29% 2% 4%
Monthly pass 9% 4% 31% 20% 3% 1%
7-day/14-day pass 1% 1% 0%
Annual pass 2% 0% 6% 1% 1% 0%
School pays (2009 included in employer) 1% 2%
Fareless Square 5% 4% 1% 2% 6% 5%
Other 0% 0% 1% 0% 0% 0%
PROJECT AWARENESS AND APPROVALS Total Freq + Reg Occ + Infreq Never
2008 2009 2008 2009 2008 2009 2008 2009
Q.22: Portland/Milwaukie Awareness
Yes 55% 53% 60% 51% 56% 54% 51% 54%
No 44% 45% 38% 46% 44% 45% 48% 45%
Don't know 1% 2% 2% 3% 1% 1% 2% 1%
Q.22a: Portland/Milwaukie Approval
Approve 78% 72% 88% 82% 79% 73% 69% 62%
Disapprove 12% 15% 7% 7% 12% 13% 19% 29%
Don't know 9% 13% 5% 11% 9% 14% 12% 9%
Yes 63% 61% 59% 58% 63% 63% 64% 61%
No 36% 38% 39% 40% 36% 36% 35% 38%
Don't know 1% 1% 2% 2% 2% 1% 1% 1%
Q.22b: Light rail expansion
Approve 80% 79% 88% 86% 82% 82% 70% 67%
Disapprove 12% 15% 7% 11% 10% 12% 18% 27%
Don't know 8% 5% 5% 3% 7% 5% 12% 5%
Q.22b1: Light rail - approve/disapprove reasons
Positive comments (Net) (Top mentions) 62% 72% 65% 43%
Reduces traffic/congestion/less cars on road 27% 27% 28% 20%
Increase opportunities for community/riders 19% 21% 20% 14%
Like the idea of extending to Vancouver 9% 10% 9% 6%
Reduce pollution/good for environment 6% 7% 7% 4%
Would rather ride the MAX than the bus 5% 9% 5% 0%
General approval of light rail 4% 7% 3% 6%
Like idea of expanding to Forest Grove 2% 3% 3% 1%
Speed of light rail 2% 3% 2% 2%
Negative comments (Net) (Top mentions) 33% 27% 31% 46%
Need to expand to other areas 10% 11% 10% 9%
Too expensive/waste of money 7% 6% 5% 17%
Concern with taxpayers/increase in taxes 4% 2% 3% 7%
Population would grow 3% 2% 3% 4%
Areas suggested don't affect me 2% 0% 3% 1%
Should be more concerned with security first/inc 2% 1% 2% 4%
Money should go to roads 2% 3% 1% 3%
Disapporve of expanding to Forest Grove 2% 1% 2% 2%
General disapproval of areas suggested 2% 2% 1% 2%
Don't know 2% 2% 2% 4%
99
TRANSIT TRACKER Total Freq + Reg Occ + Infreq Never
2009 2009 2009 2009
Base = All respondents 1022 146 680 192
Yes 52% 82% 53% 57%
No 47% 17% 46% 75%
Don't know 1% 1% 1% 1%
Q.23b: Used Transit Tracker on-line (if aware) 2009 2009 2009 2009
530 120 363 46
Yes 62% 82% 57% 44%
No 38% 18% 42% 57%
Don't know 0% 0% 1% 0%
Q.23c: How often use Transit Tracker on-line? 2009 2009 2009 2009
(if use) 327 98 208 20
Less than once a month 51% 28% 60% 72%
A few times a month 25% 23% 28% 9%
A few times a week/several times a week 15% 30% 9% 14%
Daily 7% 19% 1% 5%
Don't know 2% 0% 2% 0%
Q.23d: What device(s) do you use to access
TT? (if use)
Personal computer 61% 48% 68% 46%
Mobile phone 46% 70% 35% 44%
Landline phone 14% 18% 11% 26%
Bus/MAX stop or kiosk 1% 1% 1% 0%
Don't know 1% 0% 1% 0%
Q.23e: Where do you access TT? (multiple) (if
use)
Home 69% 53% 76% 74%
Bus stop or MAX station 39% 60% 32% 16%
Work 23% 27% 20% 27%
School 5% 9% 3% 6%
Somewhere else 2% 4% 1% 4%
Don't know 1% 1% 1% 0%
Q.23e: Where do you access TT most often? (if
use)
Home 55% 36% 63% 69%
Bus stop or MAX station 32% 49% 27% 11%
Work 8% 8% 8% 17%
School 1% 1% 1% 0%
Somewhere else 2% 3% 1% 4%
Don't know 2% 3% 1% 0%
100
Frequencies by Telephone Equipment Used
Demographics and Frequencies by Cell Phone
DEMOGRAPHICS TOTAL Cell Cell + Land + Both Land
100% 86% 6% 25% 23% 32% 14%
County
Multnomah 45% 42% 39% 46% 46% 37% 57%
Washington 32% 33% 33% 29% 30% 37% 26%
Clackamas 24% 25% 28% 25% 24% 26% 17%
Gender
Male 49% 49% 63% 56% 39% 49% 44%
Female 51% 51% 37% 44% 61% 51% 56%
Age
16-17 4% 4% 12% 5% 1% 3% 3%
18-24 10% 11% 24% 19% 4% 7% 7%
25-34 19% 19% 25% 25% 13% 19% 16%
35-44 20% 20% 16% 17% 16% 25% 19%
45-54 20% 19% 12% 18% 24% 19% 21%
55-64 15% 15% 11% 9% 21% 16% 16%
65+ 13% 12% 2% 7% 21% 13% 18%
Mean Age (Years) 44.1 43.6 33.5 37.9 50.8 44.7 47.2
Up to 3 years 6% 6% 13% 9% 3% 5% 10%
4 to 5 years 5% 6% 10% 6% 2% 7% 5%
More than 5 years 85% 86% 76% 82% 93% 85% 81%
Married/domestic partner 60% 62% 37% 54% 68% 68% 47%
Not married 38% 36% 62% 44% 31% 30% 50%
Caucasian 76% 78% 66% 78% 83% 76% 65%
Hispanic/Latino 11% 9% 19% 10% 6% 8% 24%
Asian/Asian-American 2% 3% 5% 2% 3% 3% 2%
Bi-racial/multi-racial 4% 4% 0% 6% 4% 4% 5%
Black/African-American 2% 2% 7% 2% 2% 2% 1%
Native American 1% 1% 0% 1% 0% 2% 1%
Pacific Islander 1% 1% 0% 0% 1% 1% 1%
Q.27: Education
Less than high school (0-11) 9% 7% 16% 7% 3% 8% 20%
GED/high school (12) 16% 15% 16% 16% 15% 13% 36%
Some college/trade school (13-15) 25% 25% 28% 26% 25% 24% 23%
Four year college degree (BA/BS) (16) 29% 30% 24% 30% 30% 31% 24%
Post-graduate work (17+) 21% 23% 16% 20% 27% 23% 7%
Q.28: Income ($000)
Less than $20.0 11% 8% 11% 6% 6% 10% 30%
$20.0-$39.9 15% 14% 22% 16% 14% 11% 21%
$40.0-$59.9 15% 16% 18% 14% 19% 14% 13%
$60.0-$99.9 21% 23% 16% 29% 24% 18% 12%
$100.0 + 18% 20% 11% 17% 17% 27% 6%
Don't know/not sure 7% 6% 10% 8% 5% 5% 8%
Refused 13% 13% 13% 9% 14% 16% 11%
Cell phone only 6% 6% 100%
Cell + landline 25% 30% 100%
Landline + cell phone 23% 27% 100%
Use both equally 32% 37% 100%
Landline only 14% 0% 100%
Q. 24b: Smart phone
Already have a smart phone 23% 26% 36% 35% 11% 29% 3%
Planning to upgrade to a smart phone 9% 10% 11% 14% 7% 10% 3%
Not planning to upgrade to a smart phone 65% 61% 51% 48% 79% 59% 92%
Don't know 3% 3% 2% 3% 3% 3% 1%
Interview Language
English 95% 97% 100% 98% 97% 97% 78%
Spanish 5% 3% 0% 2% 3% 3% 22%
101
PUBLIC MOOD TOTAL Cell Cell + Land + Both Land
Q.1: Portland area: Right direction/wrong track
Right direction 62% 62% 72% 68% 59% 58% 62%
Wrong track 26% 27% 19% 24% 27% 31% 21%
Don't know 12% 11% 9% 8% 14% 11% 17%
Q.2: Major problem summary (First mention) (Top
responses)
Transportation (top mentions listed) 35% 36% 37% 33% 36% 38% 26%
Traffic/congestion 13% 13% 11% 11% 14% 15% 7%
Need more public transportation 8% 7% 13% 7% 6% 7% 11%
Not enough roads/repair roads 5% 5% 1% 4% 7% 6% 1%
Economy/jobs 13% 13% 3% 13% 14% 15% 14%
Growth/overdevelopment 8% 8% 8% 7% 10% 8% 8%
Government/taxes 6% 7% 3% 4% 9% 7% 3%
Crime/safety 6% 6% 10% 5% 3% 7% 7%
Education and school funding 3% 4% 4% 5% 3% 3% 2%
Social issues 3% 3% 2% 2% 4% 3% 2%
No major problems 8% 6% 12% 7% 4% 6% 19%
APPROVALS TOTAL Cell Cell + Land + Both Land
Approve 76% 76% 83% 77% 80% 71% 78%
Strongly approve 38% 37% 46% 40% 37% 34% 46%
Somewhat approve 38% 39% 36% 37% 43% 37% 33%
Disapprove 16% 16% 12% 14% 16% 18% 14%
Somewhat disapprove 7% 8% 4% 5% 10% 8% 4%
Strongly disapprove 8% 8% 8% 9% 6% 9% 10%
Don't know 8% 8% 6% 9% 4% 11% 7%
Approve 71% 71% 81% 75% 74% 65% 73%
Disapprove 15% 15% 14% 13% 13% 19% 13%
Don't know 13% 13% 6% 12% 14% 15% 13%
Positive comments (Net) (Top mentions listed) 42% 41% 48% 41% 44% 38% 47%
Convenient routes 9% 9% 9% 8% 9% 9% 8%
Always on time/reliable 6% 6% 5% 7% 7% 5% 4%
Love the system/it is needed 5% 5% 0% 5% 6% 5% 8%
Convenient mode of transportation 5% 5% 6% 5% 5% 4% 4%
Gets me where I need to go 5% 5% 10% 5% 5% 3% 6%
Never had any issues/problems 4% 4% 6% 3% 4% 4% 5%
Doing the best they can 4% 4% 4% 2% 4% 6% 2%
Gets cars off the street/less traffic 2% 2% 4% 3% 1% 1% 3%
Frequency 2% 2% 4% 1% 2% 2% 2%
Negative comments (Net) (Top mentions listed) 39% 39% 31% 39% 42% 39% 36%
Not enough routes/need to go more places 12% 13% 11% 11% 14% 13% 11%
Schedule problems/late/too early 7% 7% 6% 9% 7% 5% 8%
Dissatisfied with cuts 5% 4% 4% 5% 2% 5% 9%
No close stops to my house/destination 3% 3% 1% 2% 6% 3% 3%
Slow/takes forever to get anywhere 3% 3% 3% 3% 3% 2% 2%
Too much focus on MAX/MAX eliminates bus 2% 3% 0% 2% 3% 3% 2%
Not enough people ride 2% 2% 3% 2% 2% 3% 2%
Neutral comments (Net) 12% 12% 15% 12% 9% 14% 11%
Other response 9% 9% 6% 12% 9% 8% 8%
Don't know 4% 4% 5% 4% 2% 4% 3%
Approve 81% 80% 80% 83% 80% 79% 82%
Disapprove 14% 14% 16% 12% 10% 17% 12%
Don't know 6% 6% 4% 4% 10% 4% 5%
102
APPROVALS (Continued) TOTAL Cell Cell + Land + Both Land
MAX is better than buses/timely/efficient 9% 10% 14% 8% 13% 9% 4%
Love the system/it is needed 8% 7% 6% 7% 8% 8% 12%
Gets me where I need to go 8% 7% 5% 10% 8% 5% 10%
Gets cars off the street/less traffic 7% 7% 4% 9% 10% 5% 9%
Faster than driving/avoid traffic lights 7% 6% 6% 7% 8% 5% 9%
Convenient mode of transportation 6% 7% 5% 6% 8% 7% 3%
Convenient routes 6% 6% 5% 9% 4% 6% 6%
Never had any problem 3% 3% 0% 2% 3% 3% 5%
Environmentally friendly 2% 2% 1% 3% 4% 1% 0%
Frequency 2% 2% 2% 1% 3% 2% 1%
Transportation for the future 2% 2% 2% 1% 2% 3% 1%
Cleanliness 2% 1% 2% 1% 3% 1% 2%
Not enough routes/need to go more places 7% 7% 0% 6% 3% 11% 6%
Need to expand light rail 5% 5% 3% 6% 3% 6% 4%
Unsafe/crime/scary/personal safety 4% 4% 0% 4% 5% 4% 4%
Poorly managed/too expensive for the benefits 3% 3% 4% 2% 2% 4% 3%
Not cost effective to manage/maintain 2% 2% 0% 1% 3% 4% 1%
Lack of security/police/cameras/guards 2% 2% 2% 1% 5% 1% 1%
Not enough people ride 2% 2% 2% 2% 1% 3% 0%
Slow/takes forever to get anywhere 2% 2% 2% 2% 1% 2% 1%
Brings crime into neighborhoods from other areas 2% 2% 2% 2% 2% 1% 1%
Light rail is a bad idea/don't expand service 2% 1% 0% 1% 2% 1% 3%
Neutral comments (Net) 5 4% 5% 6% 5% 2% 8%
Other response 10% 10% 7% 11% 9% 11% 11%
Don't know 3% 2% 11% 1% 2% 2% 5%
SECURITY APPROVALS TOTAL Cell Cell + Land + Both Land
Q.6: Bus Stop Security Efforts
Approve 49% 48% 54% 48% 49% 48% 57%
Disapprove 21% 21% 21% 17% 22% 23% 20%
Don't know 29% 30% 25% 34% 29% 29% 22%
TriMet not addressing problems/not doing enough 8% 8% 3% 8% 8% 9% 10%
Too much violence at stops/stations 6% 7% 9% 5% 9% 5% 4%
Criminals/drug dealers/gangsters 4% 4% 0% 3% 4% 6% 6%
Don't like people who ride/strange people 4% 4% 0% 4% 4% 5% 2%
Not possible to have security at every stop 2% 3% 3% 4% 3% 2% 0%
Poor lighting at stops 2% 2% 0% 2% 1% 4% 3%
Fares not enforced 2% 1% 3% 1% 1% 1% 2%
Adding security measures at stops/on-board 11% 10% 7% 12% 10% 10% 18%
Have noticed an improvement in security/safety 7% 8% 5% 8% 12% 6% 3%
Always feel safe 3% 2% 6% 2% 2% 3% 2%
Other response 4% 4% 0% 5% 3% 6% 4%
Don't know 4% 4% 8% 1% 4% 4% 4%
Approve 52% 51% 56% 53% 51% 48% 59%
Disapprove 23% 24% 23% 21% 24% 26% 20%
Don't know
103
SECURITY APPROVALS TOTAL Cell Cell + Land + Both Land
Don't like people who ride 3% 3% 1% 3% 3% 3% 5%
Always feel safe 3% 2% 0% 2% 2% 2% 4%
Other response 6% 6% 3% 8% 4% 7% 7%
Don't know 5% 4% 9% 4% 3% 4% 7%
Approve 50% 50% 51% 50% 51% 50% 53%
Disapprove 19% 19% 13% 19% 18% 20% 18%
Don't know 30% 31% 34% 31% 31% 30% 27%
Don't like being approached/intimidated 2% 2% 3% 1% 3% 1% 3%
Always feel safe 4% 4% 2% 5% 5% 3% 3%
Other response 7% 7% 12% 9% 6% 6% 4%
Don't know 5% 5% 11% 4% 4% 6% 8%
Q.9: Security concerns ever prevented
MAX ridership
Yes 21% 21% 16% 17% 21% 25% 17%
No 78% 78% 84% 82% 77% 74% 81%
Don't know 1% 1% 0% 0% 1% 2% 1%
Q.9a: Concerns preventing MAX ridership
Base = Those avoiding MAX 209 184 9 45 51 79 24
Don't ride after dark 29% 29% 44% 30% 27% 28% 32%
Ride at night only if with someone else 5% 5% 0% 4% 9% 4% 4%
Will not even take my kids for a ride 5% 5% 0% 4% 7% 6% 0%
Don't like being approached/intimidated 4% 2% 0% 3% 0% 3% 16%
Positive comments (Net) 1% 1% 0% 0% 2% 1% 4%
Other response 6% 7% 10% 5% 5% 9% 4%
Don't know 2% 2% 13% 0% 0% 3% 0%
104
105
RIDERSHIP TOTAL Cell Cell + Land + Both Land
Base = All respondents less d/k 1,018 872 56 257 238 321 144
Q.10: Ridership Categories
Non-rider, Never ride TriMet 19% 19% 15% 15% 20% 23% 18%
RIDER (Net) 81% 81% 85% 85% 80% 77% 82%
Infrequent, ride less than once a month 38% 40% 33% 38% 46% 37% 27%
Occasional, ride a couple of times a month 29% 28% 26% 31% 23% 30% 36%
Regular, ride several times a week 7% 6% 10% 9% 5% 5% 9%
Frequent, ride almost every day 8% 7% 16% 7% 7% 6% 11%
Q.11: TriMet vehicle choice
Base = All riders 823 703 48 218 189 248 117
Combination Bus + MAX 51% 49% 75% 45% 45% 50% 60%
MAX only 37% 40% 19% 44% 40% 40% 19%
Bus only 13% 12% 6% 11% 15% 10% 21%
Q.12: All trips made on TriMet
Base = All riders 826 706 48 219 191 248 117
Recreation 56% 59% 50% 64% 57% 58% 39%
Shopping 40% 38% 39% 39% 40% 37% 51%
Personal business 38% 38% 50% 34% 40% 36% 42%
Work 32% 31% 37% 38% 27% 26% 37%
Visit friends/family 20% 19% 38% 20% 16% 16% 28%
Medical appointments 17% 14% 16% 13% 14% 15% 33%
School 16% 16% 24% 22% 9% 14% 15%
Airport 4% 5% 3% 3% 7% 5% 0%
Q.13: Primary trips made on TriMet
Recreation 32% 34% 20% 37% 37% 33% 17%
Work 21% 22% 27% 28% 17% 19% 19%
Personal business 14% 14% 14% 9% 18% 15% 15%
Shopping 12% 11% 9% 8% 12% 12% 17%
School 6% 6% 8% 8% 3% 6% 4%
Visit friends/family 6% 6% 20% 5% 4% 5% 7%
Medical appointments 4% 2% 2% 1% 2% 2% 16%
Airport 2% 2% 0% 1% 2% 4% 0%
Q.14: Transit dependency
Base = All riders 784 665 46 210 177 232 116
Choice 81% 85% 74% 87% 86% 84% 61%
I have a car but I prefer to take TriMet 77% 81% 72% 83% 82% 81% 55%
I choose not to own car because I prefer to take TriMet 4% 4% 3% 4% 3% 3% 6%
Transit Dependent 19% 15% 26% 13% 14% 17% 39%
I can't drive or don't know how to drive 7% 5% 7% 4% 6% 4% 17%
I do not have a car available for my use 12% 11% 19% 9% 8% 13% 23%
106
Q.15: Overall customer satisfaction
Base = All riders 826 706 48 219 191 248 117
Satisfied 83% 83% 84% 86% 82% 80% 88%
Very 46% 44% 42% 52% 44% 39% 55%
Somewhat 38% 38% 41% 35% 38% 41% 34%
Neither Satisfied Nor Dissatisfied 8% 8% 7% 7% 8% 10% 6%
Dissatisfied 8% 9% 10% 6% 10% 9% 6%
Somewhat 5% 6% 8% 4% 7% 5% 3%
Very 3% 3% 2% 2% 3% 4% 3%
Don't know 1% 1% 0% 1% 1% 1% 0%
Q.15: Reasons for satisfaction/dissatisfaction
Base = All riders 821 701 48 217 190 246 117
TriMet gets me where I need to go 15% 15% 14% 14% 18% 13% 16%
Bus drivers are courteous/friendly 5% 5% 8% 4% 6% 4% 6%
I feel safe 4% 5% 8% 5% 5% 3% 6%
Other passengers/dirty/loud 6% 7% 11% 6% 6% 9% 1%
Safety/crime concern 6% 7% 3% 4% 9% 9% 3%
Scheduling issues/late/early 5% 5% 6% 6% 6% 4% 5%
Need to come more frequently 3% 3% 4% 1% 2% 3% 4%
Too many stops/takes too long 3% 3% 4% 1% 3% 3% 3%
Need more routes 3% 3% 4% 2% 3% 2% 2%
Neutral Comments (Net) 3% 3% 1% 3% 4% 3% 3%
Other 9% 9% 5% 9% 9% 10% 9%
Don't know 3% 2% 5% 1% 1% 3% 8%
FARES TOTAL Cell Cell + Land + Both Land
Base = All riders 826 706 48 219 191 248 117
Excellent/Good (Net) 88% 89% 85% 89% 91% 88% 85%
Excellent 31% 32% 24% 28% 32% 36% 27%
Good 57% 57% 61% 61% 58% 52% 58%
Poor 8% 8% 15% 6% 4% 10% 13%
Don't know 4% 4% 0% 5% 6% 2% 3%
Cash/ticket (Net) 80% 81% 76% 78% 82% 83% 78%
Cash/single ride ticket 67% 68% 62% 64% 67% 73% 65%
Ticket purchased in advance 12% 12% 11% 13% 15% 10% 11%
Day ticket 1% 1% 3% 1% 0% 1% 2%
Pass (Net) 14% 14% 20% 17% 14% 10% 16%
Employer pass (2009 includes school) 9% 9% 12% 14% 8% 6% 5%
Monthly pass 4% 4% 8% 3% 4% 2% 10%
All other passes 1% 1% 0% 0% 2% 2% 1%
Fareless Square 4% 5% 4% 4% 4% 6% 4%
107
PROJECT APPROVALS TOTAL Cell Cell + Land + Both Land
Yes 53% 55% 51% 45% 58% 62% 43%
No 45% 43% 47% 53% 40% 37% 55%
Don't know 2% 2% 2% 1% 2% 1% 2%
Approve 72% 73% 83% 76% 72% 69% 68%
Disapprove 15% 16% 16% 15% 14% 17% 13%
Don't know 13% 12% 1% 9% 14% 14% 19%
Yes 61% 63% 56% 61% 68% 64% 50%
No 38% 36% 44% 38% 32% 36% 49%
Don't know 1% 1% 0% 2% 1% 1% 1%
Q.22b: Light Rail expansion
Approve 80% 81% 85% 83% 82% 77% 76%
Disapprove 15% 15% 15% 14% 12% 18% 15%
Don't know 5% 4% 0% 3% 6% 5% 9%
Q22b1: Light rail expansion - reasons
Positive comments (Net) 62% 63% 68% 69% 60% 59% 58%
Reduces traffic/congestion/less cars on the road 27% 27% 25% 32% 28% 23% 21%
Increase opportunities for community/riders 19% 19% 25% 23% 18% 17% 20%
Like the idea of extending to Vancouver 9% 9% 6% 11% 8% 8% 6%
Reduce pollution/good for environment 6% 6% 13% 8% 6% 3% 7%
Would rather ride the MAX than the bus 5% 4% 8% 5% 4% 4% 5%
General approval of light rail 4% 4% 6% 3% 3% 5% 5%
Like idea of expanding to Forest Grove 2% 3% 2% 2% 2% 4% 1%
Speed of light rail 2% 2% 6% 3% 1% 1% 5%
Negative comments (Net) 33% 33% 23% 29% 38% 35% 33%
Need to expand to other areas 10% 11% 12% 8% 12% 12% 6%
Too expensive/waste of money 7% 7% 7% 6% 9% 7% 8%
Concern with taxpayers/increase in taxes 4% 4% 1% 4% 5% 3% 4%
Population would grow 3% 3% 0% 2% 6% 2% 6%
Areas suggested don't affect me 2% 2% 0% 1% 3% 3% 1%
Should be more concerned with security first 2% 2% 1% 2% 1% 2% 2%
Money should go to roads 2% 2% 0% 1% 2% 3% 1%
Disapporve of expanding to Forest Grove 2% 2% 2% 3% 1% 1% 1%
General disapproval of areas suggested 2% 1% 1% 2% 1% 2% 3%
Other response 9% 9% 9% 9% 10% 10% 9%
Don't know 2% 2% 4% 1% 1% 2% 5%
108
TRANSIT TRACKER AWARENESS & USE TOTAL Cell Cell + Land + Both Land
Yes 52% 53% 59% 62% 52% 46% 45%
No 47% 46% 39% 38% 48% 53% 54%
Don't know 1% 1% 2% 0% 1% 1% 1%
Q.23b: Used Transit Tracker on-line (if aware)
Base = Aware 530 463 33 160 123 147 65
Yes 62% 63% 84% 68% 54% 60% 54%
No 38% 37% 16% 33% 45% 41% 44%
Don't know 0% 0% 0% 0% 2% 0% 0%
Q.23c: How often use TT on-line (if use)
Base = Used Transit Tracker 327 290 28 108 66 88 36
Less than once a month 51% 49% 34% 45% 64% 47% 73%
A few times a month 25% 27% 32% 25% 22% 32% 9%
A few times a week 8% 9% 19% 10% 6% 6% 5%
Several times week 7% 8% 10% 9% 1% 9% 3%
A few times a day 4% 4% 0% 6% 5% 4% 3%
Several times a day 3% 2% 5% 4% 0% 2% 3%
Don't know 2% 1% 0% 1% 3% 1% 3%
Q.23d: What device(s) do you use to access TT? (if use)

Base = Used Transit Tracker 327 290 28 108 66 88 36
Personal computer 61% 62% 44% 60% 70% 63% 53%
Mobile phone 46% 50% 80% 61% 31% 42% 12%
Landline phone 14% 9% 9% 3% 14% 13% 49%
Bus/MAX stop or kiosk 1% 1% 0% 1% 2% 0% 3%
Don't know 1% 1% 0% 0% 1% 1% 0%
Q.23e: Where do you access TT? (multiple) (if use)
Home 69% 66% 51% 62% 76% 68% 89%
Bus stop or MAX station 39% 42% 58% 51% 28% 37% 15%
Work 23% 23% 23% 30% 22% 17% 18%
School 5% 5% 11% 6% 3% 4% 7%
Other 2% 3% 0% 4% 2% 3% 0%
Don't know 1% 1% 0% 0% 1% 3% 0%
Q.23e: Where do you access TT most often? (if use)
Home 55% 51% 39% 43% 63% 57% 87%
Bus stop or MAX station 32% 35% 53% 41% 27% 28% 8%
Work 8% 9% 7% 11% 8% 8% 5%
School 1% 1% 0% 1% 0% 1% 0%
Other location 2% 2% 0% 3% 2% 3% 0%
Don't know 2% 2% 0% 1% 1% 3% 0%
109

TriMet Attitude &amp; Awareness 2009

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TriMet Attitude &amp; Awareness 2009

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Attitude & Awareness Study

TriMet Marketing Research

Section 1 Highlights: Public Mood (Right Direction/Wrong Track)

Public Mood: 1999-2009

Ridership Frequency: 2007-2009

81% 2007 (1,000) 2008 (1,000) 2009 (1,022)

TOTAL RIDERS Frequent Regular Occasional Infrequent NEVER RIDE

All Riders Ride a couple of times a month or more

41% 44% 45% 43% 43% 44% 43%

1999 2000 2001 2002 2003 2004 2007 2008 2009

Vehicle Choice by Rider Frequency

Bus + MAX MAX only Bus only

17% 17% 14%

Frequent Regular Occasional Infrequent

Occasional and Infrequent riders most often ride for recreation

Work Recreation Personal business

Frequent Regular Occasional Infrequent

Transit Dependency: 2007-2009

78% 83% 81%

22% 17% 19%

Choice Transit Dependent

Section 4 Highlights : Job Performance & Product Approvals 3

Overall Job Approval by Rider Frequency

Total Freq+Reg Occ+Infreq Non-rider

Bus System Approval by Rider Frequency

Total Freq+Reg Occ+Infreq Non-rider

MAX System Approval by Rider Frequency

Total Freq+Reg Occ+Infreq Non-rider

Security Efforts Approvals (2007 – 2009)

Security Approval (Strongly/Somewhat) by Site: 2007-2009

2007 (1,000) 2008 (1,000) 2009 (1,022)

53% 54% 52% 55% 55%

Bus stops MAX stations MAX trains

Section 5 Highlights: Impact of Personal Safety Concerns on MAX Ridership

Personal Safety Concerns and MAX Ridership: 2007-2009

2007 (1,000) 2008 (1,000) 2009 (1,022)

78% 75% 78%

Yes No Don't know

Overall Satisfaction: 2007-2009

2007 (754) 2008 (785) 2009 (826)

43% 44%46% 41% 42%38%

TOTAL Very Somewhat NEITHER/NOR TOTAL Don't know

• Negative comments (31%) primarily focused on safety/crime concerns, undesirable passengers,

Section 7 Highlights: Fares

Fare Payment Method

Freq+Reg Occ+Infreq Choice Transit Dependent

Value for Fare Paid

Value for Fare Paid: 2008 & 2009

2008 (785) 2009 (826)

Excellent Good Poor Don't know

Portland-Milwaukie Project Awareness & Approval

2007 2008 2009

Westside Express Service (WES)

WES Awareness 2007 2009

Future MAX Expansion Approval

Strongly Somewhat Strongly Somewhat Don't know

Transit Tracker by Telephone and Online: Awareness & Usage

Transit Tracker Use

Transit Tracker Connection Devices

Personal Mobile phone Landline Other Don't know/not

Transit Tracker Connection Locations

Home Bus stop/MAX station Work All other

Telephone Equipment Used

Telephone Equipment Used

TriMet Attitude & Awareness 2009

TriMet Attitude & Awareness 2009