A glimpse of the Topics around

Oracle’s Business Intelligence

Copyright © 2007, Oracle and / or its affiliates. All rights reserved.

 Oracle’s EPM Vision
Focus on Today and Plan for Tomorrow

• Link strategic goals to

operational decisions
• Integrates all management
processes
• Deliver consistent, reliable
insights to drive action
• Lower costs and reduces
system complexity
• Single version of the truth

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 2

 Oracle’s Enterprise Performance
Management System

EPM Workspace

Performance Management
BIBIApplications
2 Applications 3

1 Business Intelligence Foundation

Fusion Middleware

OLTP & ODS Data Warehouse OLAP SAP, Oracle, Siebel, Excel Business
Systems Data Mart PeopleSoft, Custom XML Process

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 3

 Oracle BI Suite EE Plus 1
Unified Business Intelligence Infrastructure

Interactive Ad-hoc Proactive Disconnected MS Office Web Reporting &

Dashboards Analysis Detection Analytics Plug-in Services Publishing
and Alerts BI Publisher
Financial Reporting
Interactive Reporting
SQR Production Reporting
Web Analysis

Enterprise Business Model and Abstraction Layer

Oracle Intelligent Caching Services

BI Server Multidimensional Calculation and Integration Engine

Intelligent Request Generation and Optimized Data Access Services

Set
Goals
Align Plan

Insight
Performance
Report Monitor Action

Analyze

Financial
OLTP & ODS Data Warehouse SAP, Oracle, Siebel, Excel Business Performance
Systems Data Mart PeopleSoft, Custom XML Process Management Essbase
Applications

Copyright © 2007, Oracle and / or its affiliates. All rights reserved.

 Common Enterprise Information Model 1
Enables Consistency, Security, Reuse, Flexibility
PRESENTATION LAYER

• User roles, preferences

• Simplified view
Role-Based Views of the
• Logical SQL interface Information Relevant to the User

SEMANTIC OBJECT LAYER

• Dimensions
• Hierarchies
• Measures Consistent Definition of Business
• Calculations Measures, Metrics, Calculations
• Aggregation Rules
• Time Series

PHYSICAL LAYER

• Map Physical Data

• Connections
Model Once, Deploy Everywhere
• Schema

Across Any Data Sources

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 5

 Oracle BI Server 1
Simplified, Powerful, Intelligence Across Sources

ORACLE BI EE OTHER THIRD

• Simplified Business Model View PRESENTATION
SERVICES
PARTY TOOLS

• Advanced Calculation and

OPEN SQL INTERFACE
Integration Engine
•
• Intelligent Request Generation •
•
Unified Metadata
Intelligent Caching
ORACLE BI
and Optimized, Distributed Data SERVER • Advanced Calculations
• Aggregate Navigation & Creation
Access • Federated Query and Integration
• Optimized SQL / Function Shipping
• Mission Critical Scalability and
Performance
• Foundation for all OBIEE
Presentation Services Native RDBMS Multi-dimensional Other
• Oracle • XMLA • XML,
• SQL Server • Oracle OLAP Option • Excel
• DB2 • MS Analysis Services • Text
• Teradata • SAP BW
ODBC

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 6

 Oracle BI Suite Enterprise Edition Plus 1
Single BI Foundation Suite

Oracle BI Suite Enterprise Edition Plus

Oracle BI Suite EE Hyperion BI+ Products Added

• Oracle BI Server • Hyperion Foundation Services
• Oracle Interactive Dashboards • Hyperion Interactive Reporting
• Oracle Answers • Hyperion SQR Production Reporting
• Oracle Delivers • Hyperion Financial Reporting
• Oracle BI Office Add-in • Hyperion Web Analysis
• Oracle BI Publisher

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 7

 Most Advanced Analytics
Hyperion Essbase
• Best Office Integration
Analytic
• Most complete financial intelligence
Power
• Most complex calculations
• Only multi-user read/write
Forward
• Best scenario analysis
Looking
• Only integrated predictive analytics
• Highest user concurrency
Premium
• Most optimized storage
Performance
• Best query performance
Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 8
 Hyperion System 9
The Management System for the Global Enterprise

• Integrates Financial Management

Applications with a BI Platform

• Singe Workspace = Simplification

• Broadest BI Functionality

• Foundation Services and Data

Integration for Data
Consistency and Synchronization

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 9

 Focus on Hyperion System 9 BI+

Architecture Facilitates
• One Client
• A single web
environment to deploy, train
and use
• Full Interaction
• Users can work with
applications, explore data
and create reports by the
Web
• MS Office Integration
• Seamless connection
between information and
end user productivity tools

2007, Oracle
Copyright © Copyright and / Hyperion.
© 2006, its affiliates. All rights
All rights reserved. 10
 A Single Web-Based Interface
for All Modes of BI

Dashboards ▪ Ad Hoc Query ▪ Production Reporting ▪ Financial Reporting ▪ Scorecards

▪ Advanced Analytics ▪ Data Mining ▪ Visualization ▪ Metrics Management

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 11

 Hyperion BI+ Modules
• Direct to Source Query & Reporting
Hyperion
Interactive • High Volume Production Reporting
Reporting &
SQR

• Ad-hoc Multidimensional Analysis

Hyperion
Web • Integrated with FPM Applications
Analysis • Financial Dashboards

• XBRL Support
Hyperion
• Asymmetrical Reports
Financial
• Management Report & Books
Reporting

• Excel, PowerPoint, Word and Outlook

Hyperion • Integrated with FPM Applications
SmartView
• Offline Planning
for Office

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 12

 Market Leading Performance 2
Management Applications

EPM Workspace

PERFORMANCE MANAGEMENT APPLICATIONS

Strategy Business Profitability

Financial
Reporting &
BIBIApplications
Management Planning Management
Compliance

Business Intelligence Foundation

Fusion Middleware

OLTP & ODS Data Warehouse OLAP SAP, Oracle, Siebel, Excel Business
Systems Data Mart PeopleSoft, Custom XML Process

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 13

 Integrated Business Planning Framework 2

EPM Workspace

CORE FINANCIAL PLANS SPECIALIZED MODULES OPERATIONAL PLANS

Sales
Planning Planning
Income Balance Workforce CapEx
Statement Sheet Cashflow Planning Planning

Projects
Planning IT Planning

Hyperion Planning Application

Essbase OLAP Server

Data Warehouses Transactional Systems Performance Management

Applications

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 14

 Pervasive Information Access
Through a Unified BI Foundation
EPM WORKSPACE

Desktop Web Search Office Alerts Mobile

Performance Management
Applications BIBIApplications

Business Intelligence Foundation

Fusion Middleware

OLTP & ODS Data Warehouse OLAP SAP, Oracle, Siebel, Excel Business
Systems Data Mart PeopleSoft, Custom XML Process

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 15

 Leverages Fusion Middleware

EPM Workspace

Performance Management
Applications BI Applications

Business Intelligence Foundation

FUSION MIDDLEWARE
Data Data Identity Content Business Process
SOA MDM
Quality Integration Management Management Management

OLTP & ODS Data Warehouse OLAP SAP, Oracle, Siebel, Excel Business
Systems Data Mart PeopleSoft, Custom XML Process

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 16

 Work With Existing IT Investments
“Hot-Pluggable” Integration with Heterogeneous Systems
Analytic Tools
Portals Applications Desktop Tools
and Reporting

Any JSR 168 Portal Oracle BI, HYSL, BOBJ, COGN, Oracle EBS, Siebel, SAP, Excel, Outlook,
MSTR, Actuate .. PeopleSoft, JD Edwards .. Lotus Notes ..

Common Enterprise Information Model

Oracle BI Foundation
Security Data Access ETL
Oracle RDBMS
Oracle Oracle Data Integrator
Oracle OLAP Option
Kerberos (Sunopsis)
Microsoft SQL Server &
iPlanet Oracle Warehouse Builder
Analysis Services
MSFT AD Informatica
IBM DB2
Novell Ascential
Teradata
Custom Others ..
Sybase & Netezza
Others ..
Essbase
SAP BW
XML, Excel, Text
Others ..

Copyright © 2007, Oracle and / or its affiliates. All rights reserved.

 BI EE Answers
• Ad-hoc Report Development
Links provide access to
Oracle Business
Intelligence functions

Search for
Select a subject
saved requests
area to create a
new request

Use selection pane to access

saved requests and dashboards

Workspace provides
list of actions and Create a direct
available subject areas database request

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 18

 BI EE Interactive Dashboards
• Collection of Answers Reports, Folders, BI Publisher Reports
and more

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 19

 BI EE Web Administration
• Use this page to manage Web groups and users, BI
Web Catalog, Interactive Dashboards, and account
(users and groups) privileges

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 20

 BI Publisher
• Pixel Perfect Report Development
• Can leverage BIEE Semantic Layer as well as other
sources (JDBC, Web Services, SQL, HTML)

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 21

 Action From Insight
Example: Invoking a business process from BI Dashboard

Copyright © 2007, Oracle and / or its affiliates. All rights reserved. 22