INSTITUTE OF MANAGEMENT SCIENCE

LUCKNOW UNIVERSITY

SYNOPSIS ON MARKETING PROCESSES OF RELIANCE COMMUNICATION

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD

OF POST GRADUATE PROGRAM IN MANAGEMENT

MARKET Guide Submitted by:

Mr. Avjeet Tripathi Dhananjay singh
Marcom head MBA –CM
2009-2011
Introduction-
The Indian telecom sector has come a long way in achieving its dream of
providing affordable and effective communication facilities to Indian citizens. As a
result common man today has access to this most needed facility. The reform
measures coupled with the proactive policies of the Department of
Telecommunications have resulted in an unprecedented growth of the telecom
sector.

Today the Indian telecommunications network with over 550 Million subscribers
is second largest network in the world after China. India is also the fastest growing
telecom market in the world with an addition of 9-10 million monthly subscribers.
The Department of Telecommunications has been able to provide state of the art
world-class infrastructure at globally competitive tariffs and reduce the digital
divide by extending connectivity to the unconnected areas. India has emerged as
a major base for the telecom industry worldwide.

The Late Dhirubhai Ambani dreamt of a digital India — an India where the
common man would have access to affordable means of information and
communication. Dhirubhai, who single-handedly built India’s largest private
sector company virtually from scratch, had stated as early as 1999:

“Make the tools of information and communication available to people at an

affordable cost. They will overcome the handicaps of illiteracy and lack of
mobility.”

Reliance Communications is the flagship company of the Anil Dhirubhai Ambani

Group (ADAG) of companies. Listed on the National Stock Exchange and the
Bombay Stock Exchange, it is India’s leading integrated telecommunication
company with over 100 million customers.
“To create advanced facilities based, intelligent, next
leapfrog India into generation communication
Network, with terabit bandwidth that will the center-stage of
global communication and information technology space.”

OBJECTIVE-
MARKETING IS BASICALLY ANALYZING THE NEEDS AND
WANTS OF OUR MARKETS AND ALWAYS SEARCHING FOR OUR
PROSPECTIVE CUSTOMER
We will be analyzing the market processes of RELIANCE
COMMUNICATION. In other words we will be knowing more about the work
culture of the organization so that we can develop in depth knowledge about the
subject matter and all the practical aspects involved in the field of Marketing
processes
Data Collection and Market share

There are many types of the data collection techniques but

we have used mainly descriptive, analytical, basic, and applied

Descriptive Research:

In this type of research I have collected data by observation, by

mailing to the companies or to the key decision maker, by going
to the company with the appointment with the key decision
maker and ask employees about training produres in the
Reliance Communication .

Analytical Research:

I also have collected data from already available information. I

got the information from the newspapers with the help of that
information (phone no.) I used to take appointment with the
concerned person and. In this research correlation technique is
used to analyze the data.

Basic or Pure Research:

Visiting to the company to company I have got many people who

are not satisfied with the services of RCIL.This enhance my
ability of dealing with the people and make them satisfied.
Market share as analyzed by our future analysis-
Market share of Reliance communication is well
shown by us with the help of this Pie chart in the year 2007.

Market Share as on August 2007

Reliance Airtel
18% 24%
Idea
BSNL 9%
20%
Tata
10%
MTNL Hutch
2% 17%

Reliance Airtel Idea Tata Hutch MTNL

BSNL
Major areas of marketing areas in lucknow-

We have planned to analyze Marketing areas in Lucknow

which are very important for the Marketing Processes of
Reliance communication-

 KAPURTHALA
 HAZRATGANJ
 ALAMBAGH
 GOMTI NAGAR
 INDRA NAGAR