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Leaked 2009 Oracle Poll City of Sudbury Communications Focus Group Report

Leaked 2009 Oracle Poll City of Sudbury Communications Focus Group Report

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Published by Green Sudbury

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Published by: Green Sudbury on Jan 09, 2011
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02/05/2011

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CITY OF GREATERSUDBURYCOMMUNICATIONSFOCUS GROUP REPORT
2009
 
2
TABLE OF CONTENTS
COMMUNICATION
 
-
 
TOP
 
OF
 
.........................................................................................MIND
4GAPS
 
IN
 
....................................................................................................COMMUNICATION
5
MOST LIKED ASPECTS OF
.................................................................................COMMUNICATION
7O
PPORTUNITY TO HAVE THEIR VOICE HEARD
.....................................................................................8
INFORMATION THEY WOULD LIKE TO HAVE COMMUNICATED
...................................................................9
HOW THEY WANT INFORMATION COMMUNICATED
.............................................................................10
DO THEY BELIEVE WHAT THEY ARE HEARING
....................................................................................11
DO THEY HAVE ENOUGH INFORMATION
..........................................................................................13..........................................................................................................................SUMMARY
14
 
3
METHODOLOGY & LOGISTICS
Background
Oraclepoll Research Ltd. was commissioned by the City of Greater Sudbury (CGS) toconduct a series of focus groups of a cross-section of its employees. The objectives of the sessions were to gather information from employees on issues related tocommunication at the City. In total, 7 sessions were held at the Oraclepoll Researchfacility at Sudbury, Ontario.In total, 38 participants attended sessions on the days of February 20
th
, March 5
th
andMarch 6
th
2009. There were four groups of consisting of: general employees fromacross the City, one group of union executives, one group of administrators and onegroup of City managers.No financial incentives were paid to any participants. Each session lasted on averageone hour.
Methodology
The 38 participants for the sessions were randomly recruited from a list of employeesprovided to Oraclepoll Research Ltd. by the City of Greater Sudbury. Employees weresent letters advising them of the sessions. They were asked to confirm theirattendance either by telephone or e-mail. Follow-up phone calls and e-mails weresent to those respondents who did not confirm.In total, 140 invitations were sent to employees and 52 agreed to participate. As aresult, 88 employees refused to participate. In the end a further 14 of the 52 recruiteddid not show for their scheduled session.

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