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Second Generation of Web Paradigm
Agenda
What is Web 2.0
Technology Driven
Bussiness Perspective and Model
Web Technology and influence to engineering
model.
It‘s Hard to Define, But I Know it When I See it…
Drivers
6.000
4.924
5.000
4.000
Internet Users: 35M+
3.000
3.077
Broadband: 2.M++
2.000 1.836
Mobiles: 130M++
1.058
1.000
422 Credit Cards: 45M+
2004-05 2005-06 2006-07
Year
2007-08 2008-09
Venture Capital !
Source: IAMAI, PhocusWright, Internal Estimates
TotalE-com erceMarket($Mln)
-
What do Users generate?
Content Travelogues
Classifieds Craigslist.com
Relationships Social networks
Trust Reviews & ratings
Commerce Ebay
Relevance Wikis, Del.icio.us
Journalism Blogs
Infrastructure BitTorrent
Web 2.0 : Driver for the Internet
60
60
36
25
20
Source: Asian Demographics Ltd. & TGI , NCAER India Digital Summit 2007
Media habits ~ Foundation for 2.0
TV Radio
124 minutes 84 minutes
per day per day
Newspaper Internet
Advertising
Web usage rivals conventional media in mature
geographies
Why Web 2.0 is Useful
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What is RSS?
RSS is created using XML or eXtensible Markup Language, which is a markup language
similar to HTML. All fields are defined. Tags are used to denote the field’s classification.
Like HTML, proper construction requires that tags are both opened and closed.
RSS has been around for more than a decade, but only recently the standard has been
embraced by bloggers, webmasters and large news portals as a means of distributing
Information, in a standardized format.
Why use RSS?
· SPAM - messages are often deleted or are filtered because of cluttered mailboxes
· Viruses – more and more legitimate messages are not reaching their destination
due to the proliferation of viruses.
Benefits to RSS:
After the beginning of July SMR began updating their RSS feed on a daily basis,
the significant traffic increase is evident in the graph above.
What is RSS used for?
Initially RSS was restricted to News Headlines. As RSS’ popularity has increased the uses
For RSS have expanded. Common uses for RSS include:
· a text editor
· using desktop software
In order to use a text editor you must be familiar with all of the fields and
accepted formats. The following sites can be used as resources:
http://www.rss-specifications.com
http://www.make-rss-feeds.com
What does it look like?
27
What about Atom?
28
http://www.network-theory.co.uk/newtitles.html
http://www.nytimes.com/services/xml/rss/
How to find RSS feeds
31
RSS (Really Simple Syndication) is an emerging technology which enables users to get ―feeds‖
of data from content publishers via a browser or special newsreader tool. Items come to user
free of spam, on-demand, and in an easy to digest format
Cuene.com/mima
How You Do It: Example CNN Interactive
Cuene.com/mima
RSS Reader Examples
Cuene.com/mima
RSS Examples
RSS Examples
Cuene.com/mima
Users Who Are Using Web 2.0 Apps are Highly
Engaged, Active and Attractive to Marketers
Blogging is a good proxy for web
2.0 activities. Blog
readers
consume
a LOT of
media
Users Find Blog Content Helpful, and
They Are Receptive to Online Ads
Tactical Opportunities for Early Adopters &
Marketers
Web Tags & Social RSS Blogging
Services Folkson Networks
Watch & Wait Act Now
omies
Blogging / Blogs RSS / Feeds
· Improves placement and relevance in ·Generate “reminder” traffic
Drive Traffic to search engines ·“Push” key product or promotion out to audience,
the Site ·Could generate repeat visits to site to drive traffic back to your site
·Generates interest in deeper · Broaden reach through syndication, driving
engagement more traffic back to your site
· Helps explain products, service, · Feeds make it easier to stay connected and
approach aware, driving convenience
Improve Customer ·Provides “support” through direct · More information = more competence = more
Experience customer Q & A control
· Generate deeper insite into user
attitudes and behaviors
·Generate “trial” usage · Drives frequency, which may lower the barrier
·Blogs and post drive deeper to awareness and trial
Drive Conversions engagement and helps overcome
objections
Web 2.0 Will Mean Changes for Marketers