Professional Documents
Culture Documents
Positioning Diagrams
103 Slides
Segmentation Diagrams
Targeting Diagrams
4-/9-Field Matrix
BC-Matrix / McKinsey Matrix
Business Model Diagrams
C D
C D
Low
Internal External
A B
High
D
Low
Internal External
C
D
High
Low
A
B
Internal External
High
C D
Low
B A
Internal External
High
Low
Low High
18%
16%
14%
12%
10%
8%
6%
4%
2%
High
E
B
D
Low C
G
22%
20%
4
18% 1
16% 3
14% 2
12% 5
10%
8%
6%
4% 6 7
2%
8
x1
x 01
x 1. 0
Very high
Moderate
Very low
Moderate
Low
Low
Medium
High
Strong Medium Weak
High
Medium
Low
High
Medium
Low
High
Moderate
Low
High
Low
Low High
High
Low
Low High
High Low
High Low
High Low
High Low
2
1
3
B
A
A
2B
1A
1A
3B
1B
3A
C
H
AB
DE
YZ
X
JK
FG
M L
C
H
AB
J DE
XYZ
K
FG
M L
1 2 3 4
5 6 7 8
9 10 11 12
1 2, 3
4, 8
5, 6, 7
9, 10, 11, 12
4 3 2 1
8 7 6 5
12 11 10 9
2, 3 1
4, 8
5, 6, 7
9, 10, 11, 12
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