The Three Strategy Horizons for Sustaining

Rapid Growth

Strategy
Horizon 3
Portfolio of Strategy
 „Long-Jump“
Strategy Horizon 2
initiatives to sow the
Initiatives seeds for growth in
 „Medium-Jump“ in businesses of
initiatives to leverage the future
existing resources
and capabilities to  Minimal revenue
Strategy pursue growth in gains now and likely
Horizon 1 new businesses losses, but potential
for significant
 Moderate revenue contribution to
„Short-Jump“
and profit gains now, revenues and profits
initiative to fortify
but foundation laid in 5-10 years
and extend current
for sizable gains
businesses
over next 2-5 years
 Immediate gains in
revenues and profits

Time
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