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 ntroduction
§ Started in july 7 1995
§ Chairman & MD ʹ Sunil Bharati Mittal
§ C ʹ Sanjay Kapoor
§ Bharti mirtel has more than 186 million
customers.
§ perations in 19 countries across msia and mrica.
§ Bharti mirtel͛s revenues in the Financial Year
2008-09 was
s. 36,962 crores
(mround US $ 7.8 Billion dollars)
 Some Facts about mirel
§ Bharti mirel is the irst ndian telecom service provider to
achieve the Cisco Gold Certiication
§ 3rd largest in-country mobile operator in the world
§ 6th largest in-country integrated telecom operator in the
world
§
anked number 5 in the best perorming technology
companies in the world by BusinessWeek
§ ndia͛s most innovative company by Wall Street Journal
§ Winner o Gallup Great workplace or being one o the best
places to work worldwide
§
anked 188 in the F 500 world͛s largest companies 2009
ranked by Financial imes
 ±roducts & Services
§ he company is structured into our strategic
business units - Mobile, elemedia, nterprise
and Digital 
§ Bharti mirtel͛s product and services portolio
includes mobile services, home phones,
broadband, calling cards, D, ±, M±S
Services, satellite services, data transport
solutions and conerencing services.
§ nterprise : Data & ± Solutions, voice
solutions, conerencing, global wholesale,
data centre services, network  solutions
 Marketing Strategies
§ Õ We positioned mirel as aspirational and
liestyle brand, in a way that trivilized the
price in the minds o the consumer. t was
pitched not merely as a mobile service, but as
something that gave him(consumer) a badge
value.͟
- emant Sachdev, Chie Marketing
oicer(mobility) and Director , Bharti mirtel
Competitors

§ odaone (utch)
§ dea Cellular services
§
eliance Communications
§ Spice telecom
§ BSN
§ mircel
§ ata indicomm
§ Uninor
heir major target at irst were the elite class, business
leaders and also entrepreneurs

Business process management

§ ±rocess nnovation and continuous improvement
through people involvement
Customer ʹDeined business process
§ Delivery time, turnaround time, time to market
and other perormance indicators

esult oriented approach
§ ach process is designed by irst planning the
desired result. ÕWhat went wrong & what can go
wrong
Marketing Strategy contn.

§ n 1999, the rules changed with the entry o

other mobile operators.
§ Cellular service operators dropped their prices
and then new customer targets where made.
§ mlso mirel changes rom Õpower͟ to Õtouch
tomorrow͟.
 mirtel advertisements
§ he creative head was Zarwan ±atel rom

ediusion Y&

§ ater Madison advertisements
§ n 2002, mirel came out with m.
.
ehman͛s
jingle.
§ hat increased the brand name or mirel
§ his jingle is the most downloaded ringtone in
ndia
§ oday mirel is the most recognizable mobile
operator in ndia and it has very strong brand
name than any o its competitors.
hank you