Volume 8, Number 7
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January 26, 2010
In this issue
IMMIGRATION REFORM LEADERS: WE WILL PASS
IMMIGRATION REFORM IN 2010 WITH BIPARTISAN SUPPORT
Nearly half of all foreign born in the United States are Hispanic
MAYOR VILLARAIGOSA ANNOUNCES NEW CITYWIDE SMALL BUSINESS
LOAN PROGRAM
2009
The Facts on Temporary Protected Status (TPS) for Haitians in the
U.S.
More events for your consideration
Issue quote
"Not what we say about our blessings, but how we
use them, is the true measure of our thanksgiving.
~W.T. Purkiser
If you find a quote you like let me know. I will be happy to send to our 8,800 plus
Hispanic advertising and media executives & give you a plug for sending it!
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least once "I didn't know that".
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community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.
Un abrazo,
 Kirk Whisler
Executive Editor

IMMIGRATION  REFORM  LEADERS:  WE

WILL  PASS  IMMIGRATION  REFORM  IN
2010  WITH  BIPARTISAN  SUPPORT

Massachusetts Special Election Doesn't

Change Path to Victory

Last week leaders of the immigration reform movement convened a

national telephonic to discuss the prospects for comprehensive reform in
light of the results from the special election in Massachusetts. Ali Noorani,
Chair of the Reform Immigration FOR America campaign was joined by
Janet Murguia, President of the National Council of La Raza, Eliseo
Medina, Vice President of the Service Employees International Union,
Frank Sharry, Executive Director of America's Voice, and Craig
Regelbrugge, Chair of the Agricultural Coalition for Immigration Reform- a
business advocacy organization, to demonstrate why the special election
will have little effect on the prospects for immigration reform in 2010.

Last night, voters sent a message to Washington: We want leadership

and results from our elected officials and Washington isn't doing its job.
The economic crisis is first and foremost on everyone's mind. The
Congress should act quickly to address the economic crisis and to create
jobs. Fixing our broken immigration system is key to fixing our economy
because we can't build a strong economy on top of a broken immigration
system. Comprehensive immigration reform will add 1.5 trillion dollars to
the U.S. economy, drive up wages for all workers, support nearly a million
jobs, and increase tax revenues. If we want to fix our economy we must
fix our broken immigration system.

Many naysayers and peddlers of conventional wisdom have already

begun to write the obituary for President Obama's agenda, including
comprehensive immigration reform. But their thinking is exactly wrong.
Unlike health care, comprehensive immigration reform has traditionally
Be sure to mark your
garnered bi-partisan support, and a path to victory in the United States
calendar for the NAHP
 2010 Convention: Senate will require votes from both sides of the aisle. Yesterday's victory
Albuquerque by Republican Scott Brown has not changed that calculus and the
campaign will continue organizing and pressuring Congress to act. In the
March 10-13, 2010
last several months, Reform Immigration FOR America has organized
Sponsorship & thousand of events in nearly every state.
Exhibitor Info
"Last week, Reform Immigration FOR America organized more than 150
Registration & Hotel events in 41 states. In nearly every case, turnout at our events from every
Information community blew away our expectations. For example, in Detroit we were
expecting 300 and over 2000 showed." said Ali Noorani, Executive
Director of the National Immigration Forum and Chair of the Reform
Immigration for America. "Americans are demanding action on the
economy and they know that comprehensive immigration reform is key to
a robust economic recovery. They want leaders in Washington D.C. to
deliver results."

Janet Murguia, President of the National Council of La Raza confirmed

what polling data reveals about the Latino electorate: "Latino and other
immigrant voters who care deeply about this issue will not look kindly
The All-in-One
upon parties and politicians who talk a good game during political
Translation, Editing & campaigns, but fail to take action when they are in charge. President
Design Service. Obama and various leaders in Congress have repeatedly promised to
Get the service you need tackle immigration reform this year, and we expect them to keep their
from an experienced promise. Politicians who want Latino support should work together on a
publication translation common sense solution to the broken immigration system, rather than
service; contact playing politics with the issue as they have in years past."
transedita@live.com
or go to Eliseo Medina, Vice President of the Service Employees International
www.transedita.com Union said that the campaign has always planned to attract bipartisan
support. "Yesterday, we lost one vote. That will make our job more
difficult-but not impossible. We never thought of immigration reform as a
partisan issue-we always knew we would need the support of both parties
in order to pass comprehensive legislation. Our entire campaign has been
geared up to secure the 279 votes we need to win, and we will keep
working to accomplish that-including meeting with Senator Brown to
discuss how critical immigration reform is for our country."

Frank Sharry, Executive Director of America's Voice dismissed the flawed

group think that has permeated Washington D.C. "People who say we
can't pass immigration reform in this political environment are exactly
wrong. Support for comprehensive immigration reform crosses party
lines," said Sharry. "If the lesson Democrats took away from
Massachusetts is that that they should not take on tough issues or make
For you to learn more
about the values of
Hispanic Publications
Latino Print Network
has done an 80 page
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Strengths of Hispanic
Owned Publications
The study details through
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waves, they are wrong. Voters are hungry for leadership, despise
partisanship, and want both parties to work together to solve our toughest
problems. Immigration reform represents a golden opportunity."
Craig Regelbrugge, Chair of the Agricultural Coalition for Immigration
Reform said that comprehensive reform would be a boon to the American
economy. "This is a bipartisan issue and America's business community
needs comprehensive immigration reform to get our economy moving
again. It's time for the Congress to get to work and deliver for the
American people."
Americans all over the country have been organizing, marching, holding
prayer vigils, and meeting with members of Congress to make clear that
they want immigration reform in 2010. Events organized for Reform
Immigration for America's nationwide kickoff revealed the commitment
and urgency Americans feel to finally passing comprehensive immigration
reform in 2010. Overflow crowds from diverse communities sent a
message to Congress: We want comprehensive immigration reform.

Need A
Quality Portrait?
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Nearly half of all foreign born in the

Cal State San Bernardino will
host its first Latino Education
and Advocacy Day, or LEAD,
conference for educators and
advocates on Monday, March
29, 2010. Speakers include
United States are Hispanic
In 2007, the total population of the United States was 301.6
million, which included 38.1 million foreign born, representing
12.6 percent of the total population.
Dolores Huerta, Sylvia Mendez
and Juan Sepulveda.
Click here for more info.
We have the PERFECT
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Audiences that make up the
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Abraham with your needs.
Approximately 15 percent of the total population reported
a Hispanic origin. However, 10 percent of the native-born
population were Hispanic compared with 48 percent of the
foreign-born population. Foreign-born Hispanics composed 6
percent of the total population.
Most of the Hispanics in the United States are
of Mexican origin, regardless of nativity
Of the 45.4 million Hispanics in the United States, 64 percent
were of Mexican origin. Mexican represented the largest
Hispanic origin for both the native and foreign-born populations
(both approximately 64 percent). However, differences in the
distri- bution of Hispanic origin by type are revealed when the
population is divided by nativity.
For example, among the native-born Hispanic population, 15
percent were Puerto Rican, compared with less than 1percent
of the foreign-born Hispanic population. There are more
native-born Puerto Rican Hispanics than foreign-born Puerto
Rican Hispanics in part because individuals born in Puerto Rico
are classified as natives of the United States. By comparison,
foreign-born Hispanics were more likely than their native-born
counterparts to report their origin as Cuban, Sal- vadoran,
Dominican, Guatemalan, Colombian, Ecuadorian, Honduran,
and Peruvian.
For more on this Census Bureau study, click here.
MAYOR VILLARAIGOSA ANNOUNCES NEW
CITYWIDE SMALL BUSINESS LOAN
PROGRAM
Valley Economic Development Center received $15
million to provide loans to small businesses to create
new jobs for low to moderate-income persons
Mayor Antonio Villaraigosa along with Councilmembers Richard
Alarcón and Greig Smith today announced a new $15 million
Citywide Valley Economic Development Center (VEDC) Small
 Hispanic Zip Profile USA
offers you a totally different
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Not merely the number of
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but over a thousand pieces
of GREAT data. For example
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Call Kirk at 760-434-1223
for more information.
Need Great Artwork
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Business Loan Program that will create new permanent jobs for
low to moderate-income Angelenos
"Over 70 percent of Angelenos work for a small business and
that's why we're launching an ambitious small business loan
program today, to assist those who need a helping hand in
these tough economic times," Mayor Villaraigosa said. "With a
laser-focus on our small businesses, and the funding we need
to make a real impact, Los Angeles will set in motion job
creation at the most grassroots level."
The Los Angeles Citywide Small Business Loan Program will
focus on providing capital to existing businesses to help offset
the current economic downturn. In light of the severe national
credit crunch, many small businesses in the City of Los Angeles
are shut out of access to credit and capital markets. This
citywide funding program meets businesses' demand for credit
when private banks and other lenders have not been able to
supply their needed credit.
The Citywide Small Business Loan Program will require the
borrowing businesses to create new permanent jobs and retain
the existing level of employment. New jobs will be made
available to the unemployed and low to moderate-income
persons and must pay wages and salaries that at a minimum
meet the Living Wage Ordinance of the City of Los Angeles.
Loan amounts will range from $50,000 to $400,000, with a
projected average amount of $250,000. Qualifying businesses
can use loan proceeds for refinancing debt; purchasing
inventory, equipment, or commercial real estate property;
working capital; or tenant improvements. The Los Angeles
Community Development Department (LACDD) is using Section
108 funds from the U.S. Department of Housing and Urban
Development (HUD) to create the $15 million loan pool.
"Small and micro businesses are the backbone of our economy,
but during these tough economic times they are finding it
harder and harder to survive," said Councilmember Alarcón.
"The Section 108 Loan Program is a creative way to leverage
Federal Community Development Block Grant funds to help
give businesses the low-interest loans they need to grow their
businesses, continue to provide jobs and thrive in our
communities."
"As a Councilman and former business man, I am proud to
 have brought forth the motion to have VEDC administer this
program," said Councilman Greig Smith, who represents the
area in which Powerline Control Systems is located. "Having
worked directly with Mr. Lester & PCS to assist in their
company's expansion, I understand the benefit this loan
program will have throughout the City with the proven track
record of VEDC setting the course."

Call Ignacio Gomez at
818-243-2838
Sign up for Hispanic Marketing
101 podcasts
Powerline Control Systems, Inc., the first business to receive a
Los Angeles Citywide Small Business Loan, will use the loan to
produce and market its new, patented GreenWorx energy-
efficient commercial lighting control system. The loan will
create 107 jobs over the next 36 months.

"We are grateful to Mayor Villaraigosa, LACDD, VEDC and

everyone responsible for the Small Business Loan Program,"
said Marshall Lester, CEO of Powerline Control Systems. "We
will be turning our loan into more business for us, more
business for our customers and vendors, and more jobs in Los
Angeles. By increasing the efficiency of electricity used for
commercial and industrial lighting, GreenWorx will save millions
of kilowatt-hours in the LADWP area by the end of 2010."

VEDC was selected to administer this program due to its

The Big Winner
at the 2008 Tony's is
now slated to be a
movie
experience in assisting small businesses; the organization
currently oversees the San Fernando Valley Entrepreneur/
Micro-Enterprise Program and the Historic Downtown Retail
Project. In identifying eligible loan recipients and administering
funds, VEDC will work with LACDD's Los Angeles Business
Assistance Program (LABAP), whose five agencies provide
technical assistance to micro and small business owners to
improve operations and profitability.

Join Our List

If you are interested in the Entertainment Industry, consider

joining the National Association of Latino Independent
Producers. For 10 year NALIP has helped thousands of Latinos
gain access and power within the Entertainment Industry. The
organizations serves producers, directors, writers, and all other
behind the camera professions. For more information about
becoming a member click here. Regular memberships are as
 low as $50 and student memberships only $20.

2009  Media  Merger  &

Acquisi2on  Trends
Media  Industry  M&A  ac1vity  exhibited  mixed  trends  in  2009  with  a
volumetric  decline  but  a  rise  in  aggregate  deal  value.  Volume  declined
by  37%  from  700  deals  in  2008  to  441  in  2009.  However,  aggregate  deal
value  increased  by  12%  from  $32.68  billion  in  2008  to  $36.51  billion  in
2009.  This  rise  in  overall  value  for  the  year  is  primarily  aNributable  to
the  Comcast  -­‐  NBC  Universal  deal,  announced  on  December  3,  which
has  a  transac1on  value  of  $13.75  billion.

Excluding  the  Comcast  -­‐  NBC  Universal  deal,  the  2nd  half  2009  s1ll
showed  the  first  significant  rise  in  ac1vity  versus  the  previous  half,  as
measured  by  aggregate  deal  value,  since  the  ini1al  market  decline  from
the  peak  of  1st  half  2007.  Half-­‐over-­‐half,  aggregate  value  decreased  by
94%  from  1st  half  2007  to  1st  half  2009.  However,  excluding  the
Comcast  -­‐  NBC  Universal  deal,  a  significant  por1on  of  deal  value  was
regained  in  2nd  half  2009  when  aggregate  deal  value  increased  to  $17
billion,  compared  with  $6  billion  in  1st  half  2009,  and  $96  billion  in  1st
half  2007,  and  roughly  on  par  with  1st  half  2008  levels.

Volumetrically,  while  the  decline  in  ac1vity  con1nued  through  both

halves  of  2009,  2nd  half  2009  showed  a  decreased  rate  of  decline
versus  the  previous  half  than  1st  half  2009  and  2nd  half  of  2008  did.
Half-­‐to-­‐half,  the  average  rate  of  decline  in  ac1vity  from  1st  half  2007
through  2nd  half  2009  was  12%.  From  1st  half  2009  to  2nd  half  2009,
however,  that  rate  slowed  to  a  more  moderate  7%.

To  access  the  free  four  page  report  Click  Here  hNp://berkerynoyes.com

/visit/Media09MediaTrends.aspx?ContactID=2145138677

The Facts on Temporary Protected Status

(TPS) for Haitians in the U.S.
Shortly after a devastating earthquake destroyed the homes
and lives of innumerable Haitians, Department of Homeland
Security Secretary Napolitano announced the designation of
Temporary Protective Status (TPS) for the roughly
100,000-200,000 eligible Haiti nationals currently in the United
States as of January 12, 2010. As the world continues to
respond with an outpouring of relief efforts, it is important to
understand the facts on what TPS is, what it isn't, how it works
and who is eligible.

The Immigration Policy Center (IPC) released a fact sheet

which provides background information vital to understanding
TPS, including:

Temporary Protected Status (TPS) is a temporary,

humanitarian form of relief from deportation that does
not include granting permanent residence or "amnesty"
to unauthorized immigrants in the United States
The 100,000-200,000 Haitian immigrants whom the
Department of Homeland Security (DHS) estimates are
now in the United States on a temporary basis or without
authorization will not be subject to removal as long as
there is no functioning country to which they can return,
and provided that they do not have criminal records.
The Secretary of Homeland Security, "in consultation with
the Secretary of State, can issue TPS for periods of 6 to
18 months and can extend these periods if conditions do
not change in the designated country."
Major requirements for TPS include compliance with
nationality and physical presence criteria (such as
evidence of a passport issued by the designated
country), continuous physical presence in the United
States since the date TPS went into effect, timely
registration, and being otherwise admissible as an
immigrant.

To view the fact sheet in its entirety, see:

Granting Refuge: Temporary Protected Status (TPS) for
Haitians in the United States

More Events For Your Consideration

 Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com

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HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com

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