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    Viswanath Turlapati
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    The document outlines the topics that will be covered in 5 units on e-business and e-commerce. Unit I provides an overview of traditional commerce vs e-commerce, categories of e-commerce, and advantages and disadvantages. Unit II covers e-commerce infrastructure including the internet, security, payment systems, and legal issues. Unit III discusses online marketing, business models, advertising, and supply chain management. Unit IV focuses on various online services like banking, insurance, travel, and e-learning. Unit V is about mobile commerce, its framework and applications. Suggested reading materials on the subject are also provided.

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    The document outlines the topics that will be covered in 5 units on e-business and e-commerce. Unit I provides an overview of traditional commerce vs e-commerce, categories of e-commerce, and advantages and disadvantages. Unit II covers e-commerce infrastructure including the internet, security, payment systems, and legal issues. Unit III discusses online marketing, business models, advertising, and supply chain management. Unit IV focuses on various online services like banking, insurance, travel, and e-learning. Unit V is about mobile commerce, its framework and applications. Suggested reading materials on the subject are also provided.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    201 views2 pages

    E Business

    Uploaded by

    Viswanath Turlapati
    The document outlines the topics that will be covered in 5 units on e-business and e-commerce. Unit I provides an overview of traditional commerce vs e-commerce, categories of e-commerce, and advantages and disadvantages. Unit II covers e-commerce infrastructure including the internet, security, payment systems, and legal issues. Unit III discusses online marketing, business models, advertising, and supply chain management. Unit IV focuses on various online services like banking, insurance, travel, and e-learning. Unit V is about mobile commerce, its framework and applications. Suggested reading materials on the subject are also provided.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    60 4.7.1.

    (S): E – Business Unit – I: E-Business Overview:


    Traditional Commerce Vs E-Commerce- E-commerce and E-
    Business- Categories of E-Commerce– Development and Growth
    of E-Commerce-Advantages and Disadvantages of e-commerce–
    International Nature of e-commerce.

    Unit – II: E-Business Infrastructure: E-Commerce architectural


    framework-The Internet and WWW-Internet Protocols–Internet,
    Intranet and Extranets–Internet connection options–Security
    Issues in E-Commerce environment- Encryption Techniques–
    Payment systems–Types of Payments–Legal, Ethical and Tax
    Issues in E- commerce.

    Unit – III: Online Marketing and Supply Chain Management:


    Online Marketing–Business Models of E-Marketing–Online
    Advertisement-Advertisement Methods & strategies–Online
    retailing–E-Auctions. Supply Chain Management-Procurement
    Process and the Supply Chain–Types of Procurement- Multi tier
    Supply Chains-Trends in Supply Chain Management.

    Unit – IV: Online Services: Online Financial Services- Online


    Banking & Brokerage, Online Insurance Services- Online Real
    Estate services-Online Travel Services-Online Hospitality Services-
    Online Recruitment Services- Online Publishing Services–Online
    Entertainment–E-Learning.

    Unit – V: Mobile Commerce: Definition of Mobile Commerce–


    Mobile Commerce Framework–Growth of Mobile Commerce-
    Benefits & Limitations of Mobile Commerce-Mobile Network
    Infrastructure-Information Distribution for Mobile Networks–
    Multimedia Content Publishing–Mobile Payment Models-Mobile
    Commerce Applications

    Suggested Books: 1. Gary P. Schneider, “Ecommerce-Strategy,


    Technology and Implementation”, Cengage Learning, India
    Edition. 2.Kenneth C. Laudon, Carol Guercio Traver, “E-
    commerce–Business, Technology, Society”, Pearson, Low Price
    Edition. 3. Bharat Bhasker, “Electronic Commerce–Framework,
    Technologies and Applications”, 3rd Edition. Tata McGraw, Hill, 4.
    Efraim Turban, Tae Lee, David King & H. Micheal Chung,
    “Electronic Commerce–A Managerial Perspective”, Pearson
    Education Asia. 5.CSV Murthy, “E-commerce-Concepts, Models &
    Strategies”, HPH. 6.J. Christopher Westland & Theodore H K Clark,
    “Global Electronic Commerce – Theory and Case Studies”, Oxford
    Universities Press. 7.Martin Bichler, “The Future of e-Markets”,
    Cambridge press

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