PRESENTED TO

MAM ISMA
PRESENTED BY
ALMAS AMIR ALI
MEHWISH ALI AKBER
MARINA KHAN
ALINA SHAH
CHOCOLATE CHIP
 'ISMAIL INDUSTRIES LIMITED'

 The largest confectionery company.

 ISMAIL INDUSTRIES is the parent company

of SnackCity, CandyLand and Bisconni

 Exporting to more than 30 countries like the

U. S., Australia, United Kingdom, African
countries.

 The company is continuously expanding in

latest machinery in order to achieve the
satisfaction of consumers.
 VISION

We aim to offer high quality product to our

consumer by remaining the most technologically
advance company in our field. We strive to be
brand leaders in all categories
MISSION

We strive to deliver to our consumers consistent quality

of product which maximize our value and customer
satisfaction

We believe and optimally combine our people,

technology, management system and opportunity to
achieve profitable growth while providing fair return to
our shareholders
COMPANY PROFILE
There estimated number of employees is 800

They have no culture bias in their

organization

They only want productive employee that

increase their profitability
GOALS
 To allocate the brand in the mind of the customer to
maximize the potential benefits to the firms.

 They satisfies the need and want of the customer.

 Provide good quality products to retain their

customers.
PRODUCT LINE
Biscuits
Chips
Candies
Jellies
Lollipops
INTRODUCTION TO BISCONNI
At Bisconni, wide variety of biscuits and cookies are
produced.
 The Bisconni has established itself as a major player in
the biscuit industry in Pakistan in a short span of time.

In the company most advanced technological processes

accompanied with state of-the-art plant and machinery.
Bisconni has successfully catered to the diverse needs of a
large clientele, with a wide range of food products.
FOCUS
They basically heavily focus on:

o Quality
o Taste
o Raw Material
COMPETITORS
MARKET SHARE
SEGMENTATION
They worked on two segments:

o Demographically

o Geographically
TARGET MARKET
They have targeted the mothers through their
children because children are the influencers and
mothers having the purchasing power .
PRODUCT
 
• Their product is classified as consumer product as it has no intermediates.
• Bisconni offers convinence goods.
• Price and quality of the product is always compared.
• Their product includes
 chocolate chip
 flo
 crux
 novita waffers
 Chocolatto
PRICE
Their products are normal price.

 Also bisconni follows one price strategy.

 Price is determined according to the rates of the raw

materials and policies of the Govt.

The political and legal forces often affect the policies of

bisconni and eventually results in change of prices that
is due to imposing of taxes
PLACEMENT
Distribution channel
 
Bisconni have many channel of distribution

Intensity of distribution 

bisconni does intensive distribution on its outlets.

 
PROMOTION
Through advertisement
They spend much of its profits on advertisement.
 Their advertising media involve:
o Newspapers,
o Billboards
o Television.
 
SWOT ANALYSIS:
STRENGTH:
 Strong Brand Name
 Loyal customers
 Quality Products
 Pioneer in Jellies
 Strong Distribution Network
 Largest Exporters of Confectionary
 Focused Advertisement
SWOT ANALYSIS CONT..
 WEAKNESS:
  Local Brand
 Arrival of Strong Competitor

 OPPORTUNITY:
 To explore our export market extensively
 Changing consumer buying patterns
 More focus towards quality brands
SWOT ANALYSIS CONT..
THREATS:

 Upcoming foreign brands

 Unbranded products
Product Planning and
Development
CONCLUSION
In the view of high inflation rate the price of raw
material is fluctuating due to instability in political
situation so the company is facing tough challenges in
terms of maintaining its margins.

They hope to minimize the impact on its margins

through sales growth and efficient inventory
management.