Make Money Using Social Media

C O M P L I M E N TA RY S P E C I A L R E P O RT
MAKE MONEY
USING SOCIAL MEDIA
How To Collect 4 Steady Profit Streams Using Facebook,

Twitter, LinkedIn, And Other Social Media Tools
Within 30 days, you can become a Social Media Expert and start earning as
much as $300 per hour and $2,500 to $12,000 per month through social
media consulting, plus a bonus passive income stream of $5,700 and more
monthly. This complimentary Special Report shows you the four ways to
make money using social media, and how to get started immediately.
From Rebecca Matter, Co-Managing Partner at AWAI, Founder of Wealthy Web Writer
and Nick Usborne,Web Marketing Consultant to Yahoo!, Microsoft, and Disney, and
Author of AWAI’s Money-Making Websites, Copywriting 2.0, and Profitable Freelancing Programs
C O M P L I M E N TA RY S P E C I A L R E P O RT:
MAKE MONEY USING SOCIAL MEDIA
HOW TO COLLECT 4 STEADY PROFIT STREAMS USING FACEBOOK,TWITTER, LINKEDIN AND OTHER SOCIAL MEDIA TOOLS
Copyright © 2011 by American Writers & Artists Inc.

All rights reserved. No part of this publication may be reproduced or transmitted
in any form or by any means, electronic, or mechanical, including photocopying,
recording, or by any information storage and retrieval system, without permission
in writing from the publisher.
Published by:
American Writers & Artists Inc.
245 NE 4th Avenue, Suite 102
Delray Beach, FL 33483
Phone: 561-278-5557 Fax: 561-278-5929
Website: http://www.awaionline.com/
TA B L E O F C O N T E N T S
Here’s what is in this Special Report ................................................................................................i
PART ONE:
Make Money Using Social Media ..........................................................................................................1
The social media discovery that’s rocking the business world ..................................................1
Even then, what makes social media relevant to business? ......................................................3
How a busted guitar and a YouTube video smashed United Airlines’ reputation..................5
Hammer-wielding Virginia “Grandma” sways cable-giant
Comcast to use Twitter as a customer service tool ......................................................................9
How 1800Flowers makes the cash register ring directly from their Facebook page ........11
An entire business on Facebook? ..................................................................................................12
PART TWO:
Make Money Using Social Media ........................................................................................................14
Introducing the 4 steady profit streams you can collect using social media ......................14
Opportunity Spotlight:
High-Dollar Consulting as a Social Media Expert ......................................................................16
Boost Freelance Income By Adding Social Media Services....................................................18
Land High-Paying Clients Through Social Media........................................................................20
Use Social Media To Increase Profits From Your Own Projects ............................................24
What Else You Need To Succeed With Social Media ..............................................................26
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PART THREE:
Make Money Using Social Media ........................................................................................................28
Your shortest path to becoming a Social Media Expert ............................................................28
This Unlocks The Four Profit Streams............................................................................................29
Here’s How To Start, Step-By-Step ..............................................................................................30
These Other Social Media Secrets Give You An Even Bigger Edge ....................................31
Here’s How To Get Started..............................................................................................................35
The Next Step Is Up To You ............................................................................................................38
You’re Standing At A Crossroads … Which Direction Will You Choose? ..........................39
Common Questions About
How To Make Money As A Social Media Expert, Answered..................................................40
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Here’s what is in this Special Report …
PART ONE:
The social media discovery that’s rocking the business world – and rewriting the rules
of freelancing right now (Don’t miss this shift-change in business and freelancing, or within two
years, you’ll find yourself left behind and wondering what happened)
PART TWO:
Introducing the 4 steady profit streams you can collect using social media – and how
to get started in 30 days or less, landing social media consulting contracts from $2,500 to as
much as $12,000 or more per month (plus $300 per hour consulting gigs) – as well as grow a
passive income stream of $5,700 and more every month from “playing” with social media
PART THREE:
Your shortest path to becoming a Social Media Expert – and maximizing the income you
get from each profit stream (This turns off all the social media noise and hype – and shows you
the clearest path to social media success)
Dear AWAI Member and Friend,
Social media is turning the business world on its head. No question about it.
Just take the stories from Part One of this report –
 In just a few short months, 9 million people watched the YouTube video about how
“United Breaks Guitars” – creating a public relations disaster for United Airlines
and making every musician think twice about flying “the friendly skies”
 Comcast Cable rewrote their rules for customer service in response to Twitter
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complaints – and turned a potential disaster into high satisfaction among their most
vocal customers
 1800Flowers now even lets you shop directly from Facebook – generating direct
sales using social media and reaching customers who may never visit their website
Social Media is changing everything about how business works online. Customer service. Sales.
Marketing. Advertising. The rules are all being rewritten – with the customer driving much of
the communication.
Companies refusing to play by the new rules are taking blows left and right. Those that adapt
are gaining market share and raving fans.
Here’s how this applies to you.

Clients have a new set of expectations for freelancers and web writers. You have to be social
media savvy – not just web savvy. And yes, the rules are different here, too.
 If you can drive business results through social media, you have a huge
opportunity to help clients create and manage their social media presence
(some social media consultants are bringing in upwards of $10K a day just to
teach social media to executives!)
 Want to add 10-25% or more in fees on your current web-writing contracts?

Add social media to your list of services and you can quickly gain extra income from
projects you’re already doing
 Need more clients? Look no further than Twitter, Facebook, and LinkedIn – you
find clients, clients find you, and you land gigs just by joining the conversation
(many clients are now looking first – and sometimes only – to social media when
they need help)
 Get high-quality web traffic – referrals can bring you the most ready-to-buy
customers, and social media is a referral medium. You can add 50% more traffic
to your website through social media – and see a similar bump in income for
your Money-Making Websites and self-publishing projects (using the same skills
you sell to clients!)
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Parts Two and Three of this report show you how you can take advantage of these
opportunities and start profiting using social media within the next 30 days.
By the time you’re done reading:

1. You’ll see the exact opportunity that social media is presenting now (and why
learning social media today is as important as learning the Internet has been
for the last 15 years – and especially the last five) …
2. You’ll know the four ways you can start to create consistent profits using
social media …
3. And, you’ll have specific action steps you can take now to start collecting your fair
share of the profits being made using social media
For help putting together this report, I turned to Nick Usborne, web marketing consultant to
Yahoo!, Microsoft, and Disney, as well as author of AWAI’s How to Write Your Own Money-
Making Websites, Copywriting 2.0, and Profitable Freelancing programs. He’s helped to
identify the four opportunities web writers and freelancers have for making money using social
media. And, at the end of this report, I’ll show you how you can try Nick’s new program on
becoming a Social Media Expert, risk-free.
A brief note on How To Make Money As A Social Media Expert …

Nick Usborne’s new How To Make Money As A Social Media Expert program is unlike any
other social media course, program, or product out there. While other programs focus on how
to use little tricks and tactics to accomplish one little goal with social media (how many hype-
filled “make money on Twitter” courses are out there?!) … Nick’s program is designed to give
you the in-depth teaching and experience that will transform you into a true Social Media Expert
who knows more than 90-95% of marketers today.
Beyond this, Nick uses his expertise as a web marketer, web writer, and in-the-trenches
practitioner of the social media strategies he’s teaching to show you how to make four separate
profit streams using social media.
Because this program is well over 250 pages, there’s far more on these opportunities than we
can cover in this report.
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As I said, I’ll show you at the end of this report how you can get your hands on Nick’s new
program and give it a try. You’ll get six full months to put it to work and start seeing results, or
you get a prompt and courteous refund of your investment.
Of course, you’re under no obligation by simply reading this report. Though if you decide at any
time you’d like to try How To Make Money As A Social Media Expert, you can use the links in
this report, or call Barb, Pat, Debbie, or Jacqueline in the AWAI Member Services Department
toll-free at 1-866-879-2924 and let them know you’d like to try Nick’s new program, and they’ll
take care of you.
One more thing before you dive in …

With Nick’s help, I’ve packed a lot of “how to” value you can apply immediately into this report.
Please take your time to read through it and get the most out of it. I look forward to hearing what
you accomplish with this.
Sincerely,
Rebecca Matter
Co-Managing Partner, American Writers & Artists Inc.
Founder, Wealthy Web Writer
http://www.twitter.com/RebeccaMatter
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PART ONE:
Make Money Using Social Media
 The social media discovery

that’s rocking the business world …
Within two years, your freelance business will be dead or dying if you don’t have a solid social
media presence. Is this a drastic prediction? Perhaps.
But, take a look around at all the top copywriters and marketing gurus you know. How many of
them have websites? Ten years ago, if you’d told them they’d need a website to keep
their business afloat, they would have laughed at you! Now it’s an essential part of their
business strategy.
It’s the same for all businesses.
First, take a look at the timeline for

how fast websites became critical to business …
 Starting in the mid 1990s, the Internet became business-friendly and having a
website made your business cutting-edge. (We can call this Phase 1)
 By the late 1990s, a website became another way to connect and communicate
with your current customers. (Phase 2)
 In the early 2000s, customers and potential customers started turning to your
website as a measure of whether you’re a serious business or not – and websites
became a real business advantage. (Phase 3)
 And, by the late 2000s until now, websites have become an essential part in any
business strategy. (Phase 4)
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Now, take a look at how much quicker

this is happening with social media …
 While social media sites started popping up in earnest around 2003-2004, it
wasn’t until 2007 that they became business-friendly. At this point, advertising and
setting up social media
profiles for your business
was cutting edge. (Phase 1) Required Social Media
 By 2008, social media For Freelancers
became a powerful medium
Where do you need to be seen in social media to
grow a thriving freelance business? Bare minimum:
for connecting and
Facebook,Twitter, and LinkedIn. If you’re going to add

communicating with your
social media services to what you’re offering clients,

current customers. (Phase 2)
 Through 2009 and 2010 your list gets longer.
In How To Make Money As A Social Media Expert,

customers have started to turn
first to Facebook and other Nick Usborne covers this in much greater detail. But,
social media platforms to find beyond a simple presence (hint: opening an account is
your business – and if they not enough), Nick shows some specific, proven ways
can follow your competitor to use these and other social media services to get
but not you, you may lose clients for your freelance business.
a customer. Social media • Who to follow, Like, and connect with in the
has become a business social media world to grow your freelance biz
• Easily connect with your best prospects because

advantage. (Phase 3)
 The next step is for social of one big advantage social media offers
• The simple social event that turns prospects

media to become an essential
into clients for your freelance services (this
part in any business strategy.
(Phase 4) has nothing to do with selling)
It took over 15 years for websites to You also get a 1-2-3 process for growing your
become a “must-have” for business. At freelance biz using social media. Even if you only use
the current rate, social media will hit social media to promote your freelance services,
Phase 4 and be a business essential Nick’s program is a smart investment.
within six total years – and we’re already
Try it today, risk-free!
four years in.
2 American Writers & Artists Inc. • http://www.awaionline.com/ • 1-866-879-2924

As I ask around, I’m finding businesses – especially freelancers – without a social media
presence are starting to see signs they’re being left behind. (Don’t let this be you!)
It’s no joke: within two years, your social media presence

will be as important as your website.
Sure, a lot of marketers and business people have tried dismissing social media as a fad that
will eventually just go away. But, these are the same curmudgeons who made similar predictions
about putting up a business website – and look where that got them.
In reality, social media is becoming deeper and deeper integrated into the entire Internet. The
major search engines are now even using Twitter links, Facebook “Likes,” and other social media
buzz to determine where a particular page will show up in search engine rankings. It seems like
every week news breaks on a new way that social media is being integrated into our lives.
 Even then, what makes social media

relevant to business?
For one, a large majority of consumers are social media users. 82% of the U.S. teen and adult
population use social media, according to The Faces Of Social Media, a 2010 study from
Knowledge Networks and MediaPost Communication. And, that is 69% growth over 2009 – so
we’re quickly getting closer to 100% of Internet users being on social media.
And, while there are some age and gender trends (teens, for example, are the heaviest users),
the demographics of social media cover the entire spectrum.
And power users – about one in four teen and adult Internet users, or 20% of the total U.S.
population – use social media every day. It’s not uncommon for these heavy users to open
Facebook and Twitter in the morning (or apps they use to access these services) and keep them
open all day as their portal into the Internet (move over, Google!).

Beyond this, users expect businesses to be involved in social media, and

reward businesses who are.
Even as early as 2008, research by Boston-based consulting firm Cone found that 93% of
Americans believed a company should have a presence in social media. And, 56% believed
companies provide a better service by interacting with customers through social media.
Make no mistake, social media has already become a business advantage.
The Faces Of Social Media study found 15% of U.S. social media users – or 30 million people
– said they’re more willing to buy from brands they can find in social media.
25% – or 50 million people – said they’re more

likely to engage with a brand (such as visit their
website) based on their social media presence.
3 Ways To Collect Your
And, this is just self-reported data – the real Share Of The Billions Spent
numbers are likely much higher. After all, I
know I’m not a minority in checking out a
On Social Media
Want to cut off your own slice of the multi-
company’s article, blog post, or web page
after they mentioned it on Facebook or Twitter billion dollar social media pie? Three of the top
– and I don’t think twice about it. I’m sure many opportunities we’ve found are to:
1. Teach social media within a business

users are just like me.
2. Consult with a business on strategy

Billions are being spent on social media – and
it’s increasing fast.
3. Offer “do it for you” services
Smart businesses have quickly jumped on
the social media bandwagon, and are Businesses are actively seeking social media
spending in earnest to attract social media experts to do all three — and are willing to pay
users as customers. well for these services.
In How To Make Money As A Social Media Expert,

you learn what businesses expect when they
Total spending on advertising across social
hire you for social media help, and how to

media networks was $1.40 billion in 2009,
exceed their highest expectations. And, you can

and should come in around $1.68 billion in
try the program risk-free for six full months.

2010 according to eMarketer. In 2011, social
media advertising spending is expected to
cross the $2 billion threshold. (30% growth in Try it today, risk-free!
two years!) And, that’s just for advertising.

Total social media spending – including employees, freelancers, consultants, and services –
could be dramatically more as companies throw their weight behind social media initiatives.
At this point, we’ve found consultants making $10,000 a day simply to teach social media to
corporate executives. There’s no guarantee you can make this much – yet figures like these
make it clear that the money being spent on social media is tremendous. (Of course, half that
would still be a good day for most of us!)
All the numbers are well and good – and provide significant PROOF
on the growth of social media – but what’s going on at the ground level?
It’s one thing to look at all the stats and see that billions are being spent, consultants are making
thousands per day, and social media is becoming a standard part of the marketing mix.
But, what gets even better is when you start to see the actual impact social media is having on
a case-by-case basis.
Slow-moving companies are getting eaten alive by social media – as you’ll see in the United
Airlines story. Others – like Comcast and 1800Flowers – see the business advantage of social
media and are leveraging it to build their brand, keep customer satisfaction high, and even to
make direct sales.
Business goals can be made or broken with social media. This discovery is rocking the business
world. Let’s look at how this is happening – then we’ll look at how you can use this discovery to profit.
 How a busted guitar and a YouTube video

smashed United Airlines’ reputation
On March 31st, 2008, musician Dave Carroll and his band Sons of Maxwell were flying on
United Airlines from Halifax, Nova Scotia, to Omaha, Nebraska, via Chicago. While waiting to
get off their plane in Chicago, the passenger in the row behind them looked out the window and
suddenly cried out …
“My goodness, they’re throwing guitars out there!”

To make a long story short, Carroll’s $3,500 Taylor guitar was broken. Every United employee
he talked to for a full nine months passed the buck and refused to take responsibility. They used
every rule and regulation in the book to pin it on Carroll, even though their employees were
witnessed throwing the guitars.
Finally, Carroll realized he was in a fight he couldn’t win. The system was stacked against him.
So, he went to one place he had real power …
He wrote a song and made a YouTube video. Carroll sang his story and played his broken guitar
while actors performed a ‘dramatic reinterpretation’ of the United Ground Crew tossing musical
instruments around:
Carroll posted his “United Breaks Guitars” video on YouTube on July 6, 2009. CBC News
reported it received 150,000 hits its first day. Within four days, the video had been watched half
a million times. And, by the time Carroll released a second YouTube video less than two months
later, Canada’s National Post newspaper reported that his first video had been viewed over five
million times.
A quick look at the YouTube video stats show “United Breaks Guitars” has been viewed more
than 9.7 million times as of January 2011:

Not only that, it’s been featured on Time.com, MSN.com, and about 249,000 other web pages,
according to a recent Google search:
Along the way, United offered payment to fix the guitar, which Carroll declined and asked them
to give to charity instead. Though it’s important to note, United only responded to Carroll’s
complaint AFTER he started exposing their customer service hijinks to millions of viewers on
YouTube and getting coverage in major media outlets.
So, why do I include United’s story of social media disaster?

Well, before we get into how to use social media right (and how that can lead to four streams
of income!), I think it’s worth looking at the fundamental power of social media to spread a

message. And, the United story is the perfect demonstration of a message spreading like
wildfire through social media.
Further, the United story sheds light on another important truth – users are in charge in social
media. If one user creates something that other users like, it spreads. Fast. If a customer is
treated poorly and they take to YouTube or another network, soon this negative message
is worldwide.
“United Breaks Guitars” was a huge PR

debacle for United Airlines, and likely cost What Social Media
them quite a few musicians as customers. Popularity Did For
After all, while all airlines may handle your Dave Carroll’s Career
baggage poorly, the next time you’re booking a
flight (as a musician) and thinking about Dave Carroll was already doing well as an
bringing along your guitar, you won’t be able to independent musician before the “United Breaks
keep yourself from humming the song “United Guitars” incident. But, after his first video “broke”
on YouTube, Carroll’s career skyrocketed. In his
last of three videos about the incident, Carroll
Breaks Guitars.” Heck, I’m even rethinking
said he’s “done being mad at United,” because

flying United, with or without a guitar!
(PR wasn’t the only problem United faced from essentially they “broke” his career.
Now, he’s been featured in many major media

Carroll’s video, either. Their already-struggling
outlets, regularly tours North America and

stock even dropped 10% in the days following
beyond, and has even leveraged the incident to
the release of the video. This represented a
$180 million decrease in the value of United create a new career as a public speaker.That’s the
as a company. It’s hard to say how connected power of social media.
Others like author Jonathan Fields and wine guru

these were, though it’s likely the video had at
Gary Vaynerchuk have used social media in their

least some impact.)
This brings home an important point. In our own ways to build enviable success.
While on the surface their stories seem different,

social, connected world, every customer
these three (and many others just like them)
interaction is critical. Whether your business
has a social media presence or not, social share certain common traits. These traits — and
media can make an impact. One bad story, how you can use them to grow your career using
told in a creative way, can act like millions of social media — are revealed in How To Make
dollars worth of attack ads run against you in Money As A Social Media Expert.
traditional media. But, the user pays nothing –
they just share it through social media.

Of course, social media can be used proactively by companies to accomplish business

goals, too …
 Hammer-wielding Virginia “Grandma” sways cable-giant

Comcast to use Twitter as a customer service tool
Want to make money using social media? Well then, you need to know what companies are
doing RIGHT, too.
Like Comcast.
The story started when 75-year-old Mona “The Hammer” Shaw did what many Comcast
customers only wished they had the guts to do.
Monday, August 13, 2007. Shaw had ordered Comcast’s “Triple Play” service, combining
phone, cable, and Internet service. The installers didn’t show up. She called to complain and the
company sent out a crew … Two days later. The crew left the job half-done. And on Friday, two
days after that, they shut off the service she DID have.
So, Mona and her husband drove to the local Comcast office and demanded to speak with a
manager. They were left on a bench outside in the mid-August heat for two full hours before
being told the manager had gone home for the day.
The following Monday Mona returned to the Comcast office … This time wielding a claw hammer.
BAM! She smashed the customer service rep’s keyboard. BAM! There goes a monitor! BAM! The
phone, too! The cops were called, and as they arrived, Mona smashed the phone again!
Mona was handcuffed and charged with a misdemeanor crime, even as thousands upon
thousands of angry Comcast customers cheered.
Then came ComcastMustDie.com.
A couple of months later, in October 2007, AdvertisingAge columnist Bob Garfield launched the
website ComcastMustDie.com. Touting Shaw’s story, along with his own bad customer service
experience, Garfield launched what he controversially called “The Comcast Jihad.” Within two
weeks, his site had 680 comments Garfield reported as “expressing abject hatred toward a
cable company.”

Being a journalist, Garfield easily turned this into coverage in major media outlets like The New
York Times, Good Morning America, Business Week, USA Today, and The Washington Post.
It was clear – Comcast’s customer service (and the company as a whole) was in a dire situation.
Comcast’s social media solution.

(Take notes!)
A Niche Model For
Frank Eliason had joined Comcast’s team
High-Dollar Social Media
in September 2007 – just after Mona
Shaw’s hammer incident. As a self- Consulting
Here’s a little shortcut you can use if you want to quickly
professed lover of Comcast’s products,
start making money as a social media consultant.

he wanted to make the company better.
Where others saw customer service
disaster, he saw opportunity. 1. Learn Comcast’s model for using social media
to deliver timely, quality customer service
So, in early 2008, Frank signed on to (explained in more detail in How To Make
Twitter under the name @ComcastCares. Money As A Social Media Expert)
Frank found that by searching Twitter for 2. Show potential clients Comcast’s success as
“Comcast,” he could identify complaints proof the model works, and offer to help them
customers were having in real time. And, create a similar system for their business
3. Negotiate a high-dollar consulting contract

he could tweet a personal message back
to the customer to ask how he could help. involving setting up the system, training
For messages he couldn’t solve through employees, and helping them refine the system
Twitter, he offered an email address for on an ongoing basis
It’s not unreasonable that you could make six-figures a

resolution. And within months, he (and his
year from just a handful of companies, helping them

growing team) handled over 22,000
achieve this one business goal through social media.
customer service complaints through
Twitter and email.
Of course, you’ll want to use How To Make Money As A
Now, the team is up to 60,000 emails per Social Media Expert to make sure you get all the pieces
month. And Comcast’s reputation – and parts right. Luckily, you can try it risk-free for the
especially among these vocal, connected next six months, starting today.
customers – has gained ground fast.
This re-thinking of customer service at

Comcast not only solved a lot of customers’ frustrations … It also changed the customer service
culture within the company.
In 2009, they introduced the Comcast Customer Guarantee, offering a 7-part service promise
cable customers previously only dreamed of (and a way to get your money back if you’re not
satisfied). They’ve restructured large portions of the company to provide a stronger emphasis
on customer experience. And, Frank and his team have turned into social media celebrities.
It’s worth noting that on the back of his success, Frank left Comcast and joined Citibank in
August 2010. He wanted to start the process all over again. But, you can bet after his success
story with Comcast – featured in Business Week, ABC World News, The New York Times,
USA Today, The Wall Street Journal, and too many more news outlets to count – that he wrote
his own ticket to social media riches when he accepted the position at Citibank.
Of course, once you understand social media and how to use it to achieve business goals, you
can write your own ticket, too. We’ll cover that in more detail in a minute – including the four
profit streams you can create using Facebook, Twitter, LinkedIn, and other social media tools.
But first, one more example that’s making savvy direct marketers think twice.
 How 1800Flowers makes the cash register ring

directly from their Facebook page
I was talking to a copywriter recently who was an admitted skeptic about social media. He said,
“Sure, you can get some traffic with social media. And, you can build relationships. But, until you
can actually make measurable sales with it, I’m going to stay a skeptic.”
Then I told him what 1800Flowers is doing and he said, “Call me a changed man.”
Here’s what made him change his mind.
At 11:50 a.m. EST on July 8, 2009, 1800Flowers made the first retail transaction through
Facebook. They sold a flower arrangement called “Slice of Life,” for $34.99 (see the photo, on
the next page):

They added a widget to their Facebook

page that allows you to order from
1800Flowers without leaving Facebook.
Now all you have to do if you’re checking

out 1800Flowers on Facebook is to
click on the “Shop” tab and you’re taken
directly into what they call their
“Facebook Shoplet.” From there, you
pick an arrangement, enter your payment
and delivery information, and presto –
you’ve bought and sent flowers
through Facebook!
This isn’t replacing 1800Flowers’

phone and online ordering (yet) …
Though it’s certainly supplementing
their income. They’ve reported
interaction rates with the Shoplet as
13X higher than with traditional
advertising, and actual sales generated are 41% higher per impression than traditional banner ads.
1800Flowers isn’t alone, either. Pizza companies are putting up ordering widgets on their
Facebook pages. Airlines are putting up flight reservation widgets. And, new examples of
companies selling directly through social media pop up every day!
 An entire business on Facebook?

As these types of shopping widgets become more popular, it’s feasible we’ll see companies
whose entire online presence is inside of Facebook or other social media sites. Marketing,
customer service, and even order processing will all happen without leaving Facebook.
It’s something that’s turning the heads of even the most reluctant direct marketers. And as their
heads turn, they’re going to need savvy people like you to help them achieve their business
goals through social media.

In Nick’s How To Make Money As A Social Media Expert, you learn the eight business goals
you can achieve using social media – and how to achieve them. This sets you up as the go-to
expert as companies look to follow Comcast and 1800Flowers into success with social media.
And as the expert, you’ll be able to command substantial fees for your work and expertise. (Like
I said, we’re already seeing consultants bringing in $10K a day just to teach social media.)
In Part Two of this special report, we’ll get into how to use social media tools like Facebook,
Twitter, and LinkedIn to create four steady profit streams.
Yes, consulting as a “Social Media Expert” is one way. But, I’ll bet at least one of the other ways is
something you haven’t thought of yet. (And, it can mean $5,700 or more in passive income per month!)
Let’s dig in …
Collect $2,500 to $12,000 Per Month, Per Client,

Helping Them Succeed In Social Media
Did you know there are eight business goals you can help clients achieve using social media? And, only
one directly involves selling!
No matter if you want to make sales with social media, build brand buzz, create a better customer
experience, or accomplish one of the other eight goals, you can make a handsome living as a social
media consultant.
Social media consulting contracts for accomplishing these goals easily range from $2,500 to $12,000
per month – and some are much higher.Those don’t necessarily represent “full-time” arrangements,
either.You could have a number of clients at once.
Here’s even better news.You don’t have to be a complete guru.You just have to know how to help
your client define and accomplish their business goals through social media.And, with the step-by-step
directions in How To Make Money As A Social Media Expert, it’s simple.
Just follow the directions in the program and you’ll quickly be ahead of 90-95% of business people
in your social media expertise. Plus, you’ll be able to leverage your new knowledge into landing
well-paying social media consulting contracts.
All you have to do is give the program a try, risk-free, for the next six months.

PART TWO:
 Introducing the 4 steady profit streams

you can collect using social media
Okay, okay. So, we’ve addressed the fact that billions are being spent on social media. It’s
moving past the phase where it’s a business advantage, to the point where it’s a business
essential. And, as closer and closer to 100% of the Internet users log on to social media,
companies are following suit.
Now, let’s get to the good stuff – why this means more money for you.
Once you “get” social media, you have multiple opportunities to profit. And, I’ll show you in
Part Three of this report how to “get” social media – how within 30 days you can have more
social media skills and knowledge than 90-95% of most people in business.
Then, with your new social media skills and expertise, you can begin collecting steady profits
using social media, taking advantage of these four opportunities …
OPPORTUNITY 1:
Would you like to land ongoing social media consulting contracts worth $2,500 to
as much as $12,000 or more per month (plus $300 per hour consulting gigs)? Once
you know how to accomplish certain business goals through social media, you can
command these fees as a “Social Media Expert.” (And, this can all happen a lot
quicker than you might think.)
OPPORTUNITY 2:
Already a successful freelancer? What if you could get your current clients to pay you
10-25% more on your current contracts? Or, an additional $300 per hour to talk with

them about social media strategy? Add these specific social media services to your
freelance “menu” and collect profits as your current clients seek your help moving to
social media.
OPPORTUNITY 3:
Want more clients for your freelance business? It doesn’t matter if you consult on
social media or not, it’s still becoming one of the easiest ways to land new gigs and
clients. Easy, that is, once you understand what works.
OPPORTUNITY 4:
This opportunity probably has the biggest upside profit potential. If you have a
Money-Making Website or self-publishing project, you can use the same skills you
would as a consultant but apply them to increasing your own website traffic and
sales. Passive profit streams of $5,700 and more are possible – or you could turn
this into your full-time business and collect much more!
We’ll look at each in more detail in just a minute. But first, I want to make an important point.
You can profit from as many as three of these

opportunities at the same time!
In fact, Nick didn’t think you’d only pick one opportunity when he put them together for How To
Make Money As A Social Media Expert. Instead, you get to pick and choose ALL the
opportunities that work for you.
At a very minimum, every freelancer should start using social media to get clients.
And frankly, you should probably use it to grow your Money-Making Website and self-publishing
projects, too. (Still unsure what these are, or how to get started? Read more under Opportunity 4.)
As Michael Masterson consistently reminds us, creating one or more additional income streams is
the only way to get ahead in this or any market.
Then, you pick between opportunities 1 and 2 – would you rather be a full-time Social Media
Expert, or use Social Media to supplement your current freelance services?
Let’s dive in and look at each to help with your decision …

 Opportunity Spotlight:
Start Collecting
High-Dollar Consulting
Social Media Profits
as a Social Media Expert
In 30 Days Or Less
There are a few social media gurus
who’ve been playing the field for years I mentioned earlier in this report that Nick Usborne’s
How To Make Money As A Social Media Expert is
250 pages packed with “how to do it” information on
now. The top among them earn into the
becoming a social media expert and collecting these

high six-figures for speaking, teaching,
four profit streams. I can’t cover all the details of

and consulting on social media.
exactly how they work here, so you’ll have to turn to

the program for these goodies:
But, the demand is far greater than these
top gurus can meet.
• Four questions you can ask to land big social
media consulting contracts … These practically
Businesses everywhere are looking for
force clients to think “I should hire this person

help getting set up on Facebook, Twitter,
right now”
and other social media sites – then making
sure they’re actually using these sites to
accomplish specific business goals. • Why adding social media to your freelance
services isn’t just about getting more
What you make and what your contracts money now … Hint, doing this now can
look like can vary dramatically. On the low make the client relationship multiple times
end, we’ve found $2,500-$5,000 per more profitable within just a couple of years
month for a basic service like launching a (or sooner)
• How to turn a simple prospect interaction on

Facebook Fan Page (including some
Twitter or Facebook into new freelance work
ongoing content creation) is common. On
the high end, up to $12,000 per month for
taking over a company’s total social media • The one thing you can add to your Money-
Making Website to get visitors sending their
social media connections your way
presence is also common. And remember,
you can often manage multiple clients at
once – particularly if it’s something like Nick’s program takes a “step-by-step” approach to
running multiple Facebook Fan Pages at transform you into a Social Media Expert and turn on
the same time. these four profit streams. And, it’s designed so you can
work through it in your spare time, in under 30 days. Plus,
your investment is guaranteed for a full six-months.
Plus, as I mentioned before, there are
consultants charging upwards of
$10,000 per day just to teach social Try it today, risk-free!
media to corporate executives.

And, simply getting on the phone with a client and talking to them about their social media strategy
for one hour (with no follow-up required) is worth a good $300 to many clients. And, if this seems
too high for you out of the gate, you should at a minimum be charging $150 per hour to be taken
seriously – because that’s about the lowest other serious social media consultants charge.
You have plenty of ways to make money as a Social Media Expert.
Section 7 of How To Make Money As A Social Media Expert gives you a complete rundown of
how to establish yourself (and land high-dollar contracts) as a Social Media Expert. You’ll learn:
 13 steps from beginning to end for creating profits from social media consulting
 Why choosing a niche now will mean more profits – even though it’s not required to
get started as a social media consultant
 Does a website still matter for Social Media Experts? You may know the answer
already – but the reason why packs a few surprises
 What to say when talking to a potential client to get them clamoring to hire you
 The “role” question that means the success or failure of your social media projects
 How to keep open-ended contracts from stealing all your free time (this simple
parameter will keep both you and your clients happy with your performance!)
 The one high-value task you can charge a pretty penny for, that leads to the best
possible outcome for your consulting engagement
 How to pick the social media sites that will be most successful for your client
 The chart you can make for your client (and their employees) to show “who does
what” during your project – this keeps you out of a hornet’s nest, establishes
realistic expectations for everyone involved, and decreases your workload while
increasing the likelihood of runaway project success
 The one thing you need to do to prove to clients you’re worth every penny
 Expect the unexpected – especially in social media – and why a little openness to
change goes a long way to keeping clients happy
 What tools you’ll need during your project

 How to wrap up a project – whether you’ve succeeded or failed at meeting

your objectives
 Get paid more – one small

project can lead to multiple
5 Reasons Freelancers
big ones, and here’s how to Should Offer Social Media
make that happen Services To Their Clients
If your freelance clients have an online presence,
With what you learn in this section, you’ll be
you should add social media services to what you

able to start getting social media consulting
offer. Here are 5 reasons why:

clients immediately. With the step-by-step
process presented, you can have confidence
as you work with your new clients to reach 1. Social media efforts can attract more
their business goals. prospects for your client’s offers — making
your work worth more
And remember, because of the generous six-
month guarantee, it’s risk-free to try How To 2. Building a list of fans and followers through
Make Money As A Social Media Expert and social media can also mean more sales —
begin collecting your fair share of profits as a and more income
3. Engaging and educating readers through

Social Media Expert.
social media can lead to more sales — and

bigger fees!
4. Reaching influencers through social media

can set up PR, joint venture, and other
opportunities … Again, more sales and
 Opportunity Spotlight: bigger fees!
Boost Freelance Income 5. Getting real results such as event attendees,
By Adding Social coupon redemptions, store visits, and direct
sales through social media creates a value
worth paying for to your clients
Media Services
Your current clients are either considering or See the trend? Use what you learn in How To Make
in the process of implementing a social Money As A Social Media Expert to help your clients
media strategy. They’re recognizing it’s achieve real business results, and you have higher
becoming a business requirement – not just value and justify higher fees.
a nicety. Just like any other business, they
need help accomplishing their goals through Try it today, risk-free!
social media.

Because you already have a relationship with these clients, you have an advantage. You can
approach your client and tell them, “In addition to all the other good work I’ve been doing for
you, I can also help you with social media.” When they decide they need help, you’ll be first on
their list to turn to.
This provides you an opportunity to expand into social media, leveraging the connections and
relationships you’ve already worked so hard to build.
Not only that, each project you do for your current clients offers an opportunity to increase your
income from social media consulting. When you’re presenting your client with a proposal, why
not add an option to include tweets they can send out through Twitter, and updates they can
send out through Facebook? Why not include a special offer page they can temporarily add as
a tab on their Facebook Fan Page?
With just a little thought about how you could use social media to enhance your results, you can
add 10-25% to your project fee by layering social media elements on top of what you’re
currently doing.
This also opens the opportunities to do one-off consulting on social media strategy (you could
charge $300 for a one-hour phone strategy session) or bigger social media projects (the
$2,500 to $12,000 per month range applies here as well).
Section 8 of How To Make Money As A Social Media Expert shows you exactly how to add
social media consulting services to your current freelance services. And yes, it accounts for web
copywriters, web content writers, web designers, and researchers – and applies equally to other
freelancers whose clients are on the Web.
Here are just a few of the gems Nick reveals in the program:
 Why your reputation as a serious web professional could hinge on how quickly you
add social media to your offerings (slow movers, beware!)
 9 easy questions you can ask to add a social media component to any project
 The hidden way offering social media services makes your client’s life easier (and
why this makes you far more valuable to them)
 Why it’s even MORE important for content writers to include social media
components to their services

 Google’s shaking in their boots … Is Social Media Optimization (SMO) the new
Search Engine Optimization (SEO)? And, how does this help you make more
money as a freelancer?
 5 ways to optimize your content and landing pages for social media – three are
common copywriting rules, the other two may surprise you
 Freelance web designers: here are 7 projects to add to your services list
immediately to collect your slice of the social media money pie
 For researchers: how to land ongoing contracts with previously one-off clients,
using social media
Finally, Nick also provides a direct recommendation for how to add social media services into
your current freelance offerings. His “positioning” approach can give you a huge advantage over
other freelancers who aren’t offering social media yet – and in a head-to-head situation, this
could be the deciding factor that leads to YOU getting the contract (and your competitor getting
the boot).
All you need to get started is covered in Section 8 of How To Make Money As A Social
Media Expert.
Land High-Paying Clients Through Social Media
Let’s shift gears. The first two opportunities were about how you could increase your own profits
by showing others how to build relationships, gain customers, and increase sales using social
media. This opportunity and the next one are about how you can grow your business and profits
directly using social media.
First, I want to show you something. Let’s say you typed “freelance copywriter” into Google.
You’d see that gives you about 374,000 results, plus a truckload of ads (see the screenshot on
the next page):

That means if you want to get your website to come up near the top of Google, you’re in for a
fight. Yes, you should have a website. But, optimizing it for search engines (or paying for it to
show up at the top of the ads) isn’t necessarily your best approach for getting clients anymore.
(And, by the way – it doesn’t matter if you’re a freelance copywriter, designer, researcher, or
even a job-hunter – the techniques I’m about to show you for landing clients and gigs work
across the board.)
Do this instead. Create your website. Make it the best possible sales message to get clients
interested in your services. Then … And this is the important part … Use social media to
connect with potential clients and get them interested enough in you to visit your website.
In fact, this new process is exactly what many freelancers dream of … A way to get out of cold-
calling while still getting a steady stream of new clients. The beauty of it? It takes the selling out
of selling yourself. Here’s how it works:
1. Find your ideal clients through Twitter, Facebook, LinkedIn Groups, or through
whatever other social media site they’re participating in.
2. Start engaging with the conversation they’re already having. Retweet their best
tweets. Comment on their fan page. Provide thoughtful and compelling additions to
their group discussions. Connect with them as an industry peer through social media.
3. Repeat Step 2 consistently, with many ideal clients.
4. You’ll notice these ideal clients start to pay attention to what you’re doing (because
you’re following the directions in How To Make Money As A Social Media Expert).
They’ll start to engage in your conversations and get to know you. They’ll also
check out your website to get more info on what you do.
5. Be ready, because at any time, this conversation can turn into an inquiry for your
services, or an offer for a gig.

Sure, this process looks like the slow way to go. And, to some degree – it is. It’s not quite
picking up the phone and selling your services. Though its’ true power comes because it takes
advantage of the natural relationship-building power of social media.
And, because you’re building a relationship

with these clients instead of just selling them,
the lifetime value of your new client Is Social Media Better Than
relationship will be quite high. A Website For Getting
Of course, a good portion of this will hinge on Freelance Clients?
whether or not you’re using the simple-yet-
specific approaches to promoting your This question is tricky.Yes, social media is becoming
the preferred way to reach out to clients. Yet, a
website still provides the best venue for presenting
services through social media. These “best
your sales message online.

practices” are covered in full in Section 9 of
How To Make Money As A Social Media
Expert, including: (Plus, your website is still the best way to show the
 What your freelance website world your expertise through publishing a blog,
articles, and other similar content.)
is missing now (and probably
always will be) that means It’s not so much a question of “Which is better?”
The question instead is “How can I use both

it’s twice as important to
together to gain clients and increase profits for my

promote your services through
freelance business quickly, easily, and affordably?”

social media
 How to use social media to – in

The answer? How To Make Money As A Social
just a few days – connect with Media Expert. Nick’s program gives you an exact,
enough ideal clients to keep you step-by-step process to follow to promote yourself
busy for the next year as an expert and gain freelance clients (and profits!)
using social media.
 6 types of influencers to connect
with through social media (each Adding social media into the marketing mix is fast
has a different way of helping you becoming a requirement — and it seems to be even
grow your freelance biz) more so for freelancers (at least this is true from
what we’re hearing, and we like to think of
 The single-most effective way ourselves as quite connected!).Why not learn to do
to be “interesting” to others it right — especially when you can try it risk-free?
on social media (do this right,
and you become extremely Try it today, risk-free!
popular, quickly)

 The “rules of engagement” for social media – this simplifies everything and makes it
clear the one thing you need to do to succeed
 You have two audiences you can reach through social media – this “mental switch”
between audiences controls how profitable your social media efforts will be
 The one thing you can do to easily put yourself on the radar of anyone you’d like
using Twitter and other social media tools
 7 simple steps to client-getting with social media
 Why social media makes promoting your freelance business easier than it’s ever
been – and the one secret that makes all your self-promotion welcome in the eyes
of your prospects
 What to do on your website to be more popular on social media (this can make
your social media connections AND your website visitors more likely to promote
you to their connections through social media)
 The button you can put on your website’s content pages that makes it 1-click easy
for visitors to share YOU with their friends and business associates – and when
they do, it will give you a Bing bump in the search results
 The forgotten social media sites that can add website traffic, clients, and profits –
stepping “out of the box” and also participating in these sites is a simple way to
give your freelance biz a competitive advantage
You have two options here. One, you can start promoting your freelance business through social
media now, to get ahead before it’s an absolute business requirement. Or two, you can wait until
you’re feeling the pain because you’re not yet on social media, and play “catch up.”
Either way, freelancers who want to stay in business will need to be active in social media within
the next couple of years. Why not do it now and be ahead of the game? And, do it right, using
the specific process outlined in How To Make Money As A Social Media Expert.

Use Social Media To The Only Way Left For The
Increase Profits From Little Guy To Get Rich?
According to the U.S. Census Bureau, the income gap
Your Own Projects
between high earners and low earners is now at the
highest level on record … And continues to widen.
Nick Usborne started a revolution with
Money-Making Websites.
If you want to get ahead — even get rich — a regular
Now freelancers, writers, and others job just doesn’t cut it anymore. You have to create
around the world are making anywhere additional income streams, even one or more
from a few hundred to a few thousand businesses.
Two of our favorite options for writers and others

extra dollars a month from creating fun
are Money-Making Websites and self-publishing

little websites. Nick’s coffee-related site
projects. These provide you the option to make
regularly brings in around $5,700 in
passive income per month – with spikes thousands of dollars per month in spare-time
as high as $8,500 a month! And, others profits, or even create six-figure businesses from
are having similar success following your home.
When you place your order for How To Make Money

Nick’s model. And, there’s no customers,
As A Social Media Expert, you’ll also have the option to

no clients, and no selling involved.
To create your own Money-Making order the AWAI programs How to Write Your Own
Website, you set up a simple website Money-Making Websites and Self Publishing:
Your Complete Business Plan for Creating a Life
around a hobby or topic that interests you.
Without Borders using simple check-boxes on the
As you write, you’ll think about products
order form.
that would benefit your readers. So, you
link to where your readers can buy these If you haven’t yet started your Money-Making Websites
products. Because of the special type of or self-publishing projects for the additional income they
link you use, you collect part of the money can bring you, we recommend you do so now. And then,
you can use your new social media skills and expertise to
your readers spend after clicking the link
collect more profits from these programs.
on your site. Plus, you can make even
more money from every visitor by running Simply click the link below, fill out your order form, then
advertising on your site. look for these additional programs listed under “Special
Opportunities” on the order form.
Adventurous entrepreneurs are adding
self-publishing into the mix, creating a Try it today, risk-free!
website robust with free content and

supplementing it by selling e-books, programs and courses, teleseminars, webinars, and a

whole host of other paid content.
Either way, you can increase profits by getting more targeted visitors to your website.
And, that’s where social media comes in.
You can use the same social media skills you develop for consulting with clients and promoting
your freelance business to promote your Money-Making Websites and self-publishing projects.
After adding social media to his Money-Making Website, Nick now gets about 50% of his
visitors every month through Twitter, Facebook and other social media. (This means he’s
probably about doubled his monthly passive income from adding social media.)
Nick promotes the site through special social media profiles he’s set up. His connections and
website visitors promote his site through their own social media profiles and networks. The
reach he’s obtained through social media would cost hundreds, even thousands of dollars per
month through traditional advertising. But, it’s costing him just a little time, and that’s all.
Using what you learn in Section 10 of How To Make Money As A Social Media Expert, you can
copy what Nick is doing to create more passive income and profits for yourself. Some of the
lessons that jumped out at me (that would take too much room to cover here) are:
 One big question, answered: When to (and when not to) create separate social
media accounts for your Money-Making Websites and self-publishing projects
 How to blur the lines between your website and social media presence – and
increase reader engagement, sharing, traffic, and profits as a result
 How to optimize your site for social media – with or without a blog
 The hidden social media multiplier – this piles influence upon influence through your
social media network (and can increase your site traffic exponentially)
 The “other” media you can put on your Money-Making Website that turns you into a
social media traffic magnet
 A surprising productivity tool that social media users LOVE to share (every time
they do, that’s another potential visitor for your site!)

 Where to copy your website content to attract thousands of readers – and how to
get them to visit your site (plus follow you on Twitter, Facebook, and other social
media sites)
 Why good content shared through social media will increase your search engine
traffic, too
If you want maximum profits and spare-time, passive income going forward, the new “social
media requirement” matters as much to your Money-Making Websites and self-publishing
projects as it does to any business. Luckily, with How To Make Money As A Social Media
Expert, you have a roadmap to follow.
I’ve said it before and I’ll say it again – it’s risk-free to try for the next six months. You owe it to
yourself to at least give the “easy way” a try – and put Nick’s approach to work so you can prove
it to yourself how well it works.
 What Else You Need To Succeed With Social Media

So, there you have it. I’ve just presented you with four separate opportunities to collect your
share of the billions being spent on social media:
1. High-dollar consulting as a social media expert
2. Boost freelance income by adding social media services
3. Land high-paying clients through social media
4. Use social media to increase profits from your own projects
Yet, simply knowing about these opportunities isn’t enough. You have to know the right
way to use social media to start collecting substantial profits from these opportunities.
And, in Part Three of this report I’m going to show you the shortest path you can take to becoming
a Social Media Expert – so you can maximize the income you get from each profit stream.

Yes, I know there’s a lot of hype around social media. Frankly, there are echoes of the “dot com”
era when it seemed like any unprofitable company with a website was getting millions in
investment capital – now the same thing has happened in social media.
What we learned when the “dot com” fantasy crashed and burned was that companies survived
and profited online by getting real business results. Part Three shows you how to turn off all the
hype and noise – so you have the clearest path to achieving business results and lasting social
media success.
So, let’s turn YOU into a social media expert …
EXPOSED:
A Dirty Little Social Media Secret
A dirty little secret about social media is: speed matters.
Let me explain. One of the reasons Comcast has been so successful with providing customer
support through Twitter is because they respond to most complaints within about 10 minutes
of the initial tweet — while it’s still fresh.
Social media is an active conversation. Wait too long and the topic changes — your reply
loses relevance.
That’s a little like the decision I’m asking you to make today. I’m asking you to jump in and try
How To Make Money As A Social Media Expert risk-free on our six-month guarantee.
By trying it now, you’ll be on the front of the growing wave of Social Media Experts.You’ll have
time to build your relevance and reputation.You’ll be first in line in connecting with your ideal
clients. And, you’ll have a bigger, more lasting presence for your personal projects as well.
You have an opportunity — today — to get in while this conversation is hot. Doing so will give
you a major advantage over those who wait. Speed matters.

PART THREE:
 Your shortest path to

becoming a Social Media Expert
Here’s where the rubber meets the road.
If you want to make serious profits using social media … From $2,500 to $12,000 a month as
a consultant, and $5,700 or more in passive income by adding it to your personal projects …
Then you have to learn how to use social media to accomplish business results.
And, who knows? With a little experience, you could become one of those consultants making
upwards of $10K a day just to teach social media to business executives.
But, what’s it going to take?
 We found one college offering a 60-week program for an Associate degree in

social media marketing (that’s 90 semester units at their current tuition)
 We found another offering a 48-week, $6,200 Master’s program
 Another added it as a specialty to their MBA program, requiring you to take a year-
and-a-half out of your life (attending full-time) to begin establishing yourself as a
social media professional
But, you can ignore these costs and time commitments – it’s not going to cost you that
much or take you that long. In fact, in the pages of How To Make Money As A Social Media
Expert, web writing and marketing expert Nick Usborne lays out a step-by-step process you
can take to …

 Become A Social Media Expert

In As Little As 30 Days
If you’ll set aside just 20-30 minutes each day for the next 30 days as you go through the
program, you’ll have more social media skills and expertise than 90-95% of people in business
within a month. (And, probably more real-world knowledge than most people coming out of
those degree programs!)
This doesn’t mean you should go from nothing to calling yourself an expert in 30 days.
But, within those 30 days, you’ll be building social media skills and expertise that you can use
to start accomplishing business goals using social media. Then, as you start to apply these skills
for your clients and in your personal projects, you’ll have real results to show.
(The great thing about this is if you can follow the system, you can get the results!)
And, the results you get for clients will earn you the “expert” reputation – without you ever having
to call yourself one.
 This Unlocks The Four Profit Streams

With your newfound expertise, you’ll be able to use social media to begin collecting your share
of the multi-billion dollar social media pie, using one or more of these four profit streams:
1. Earn as much as $12,000 per month as a Social Media Expert consultant
2. Add 10-25% to your current freelance fees by adding social media elements
3. Land your ideal freelance clients easily using social media
4. Create $5,700 or more in side-income adding social media to your personal projects

 Here’s How To Start, Step-By-Step

In the next 30 days, here’s the step-by-step process you’ll follow with the help of Nick’s program
How To Make Money As A Social Media Expert:
1. Get started with Twitter, Facebook, and LinkedIn – setup your account, make your
first connections, end any confusion you may have, and become confident “playing”
in the social media world (even if you’re already familiar with these services, the
little insiders’ tricks you’ll discover here will amp up your social media image)
2. Learn why social media works like it does – this far-from-boring history lesson will
show you why social media gives you more reach and influence (for free) than most
traditional advertising (when you learn to play the game right!)
3. Practice using social media as a marketing tool – here’s where you start to learn
the nuts and bolts of what you can charge up to $12,000 per month for as a
Social Media Expert, or to promote yourself and your projects
4. Understand the 8 business goals you can accomplish with social media …
This copies the Harvard Business School “case study” method to show you how
social media works in the real world
5. Create and execute a social media marketing project – follow through step-by-step
to understand how the execution phase of a social media project works (this will
give you practice first before you start charging handsomely for this service)
6. Discover 10 things to do with social media, and 3 things NOT to do …

These previously unwritten rules of the game are complete reputation makers
and breakers
7. Find and choose tools for your social media marketing toolbox – these are the
secret weapons of the world’s most successful social media experts, and now you
can use them, too
8. Transform your web-writing skills into social media writing skills (YES, it’s different
– here’s how)
9. Turn on each of the four profit streams!

Going through this process, step-

by-step, should take about 30 days Why I Listen To Everything
if you’re willing to spend just 20-30
minutes each day.
Nick Usborne Has To Say
About Web Marketing
By the time you’re done, you’ll know
more about how to use social media (And Why You Should,Too)
as a business tool than 90-95% of
From Rebecca Matter
people in business. You’ll have
I consider myself pretty sharp when it comes to web
marketing. After all, for years, I’ve helped AWAI successfully
specific experience and confidence
market online, and I spearheaded the online launch and

in using social media. You’ll know
ongoing promotion of Wealthy Web Writer. I’ve even been a

what works and what doesn’t.
And, you’ll understand how you can featured guru speaking on online marketing and copywriting.
But, when Nick Usborne talks about web writing and

apply this new knowledge to
earning substantial, consistent marketing, I stop and listen.
Nick’s been a copywriter for more than 25 years, with well

profits using social media.
over a decade dedicated solely to online copy. He’s worked

with and been a web-marketing consultant to Microsoft,
Yahoo!, Disney, America Online, and The New York Times.
 These Other Social He wrote the program Bob Bly called “The ‘Bible’ of website
copywriting.” And, he’s been a teacher and inspiration to
thousands of AWAI members as they got into writing and
Media Secrets
Give You An Even marketing on the Web.
So, now that Nick is telling me social media is the next

Bigger Edge
requirement for online writers and marketers, I’m listening.
I’m following his advice. I’ve been devouring How To Make
How To Make Money As A Social
Money As A Social Media Expert and starting to put Nick’s
Media Expert is packed full of
additional little tips, tricks, best lessons to work on our projects.
I can assure you, this is how to succeed in social media. Nick

practices, and even expert-level
— as always — has done his homework and given you the

secrets to give you an even bigger
shortest path to success. If you want to establish yourself as

edge as a Social Media Expert.
These are like little magician’s a social media expert, this is the program you need.
secrets. Once you see how they
work, they’ll be easy to you. But,

you’ll be able to consistently astound and amaze clients (so they think you’re worth every penny
you charge and more) by applying the secrets over and over again.
Here’s some of what you’ll pick up:
 Nick’s special technique for “branding” yourself with social media
 The key to social media success that makes how many people follow you irrelevant
 How to find serious social media players to follow on Twitter – these “high-value”
connections (in any industry) give you extra leverage for everything you do
 4 ways to tweet – plus when and why to do each
 The power users’ tool to managing your Twitter account – this makes staying
involved in the conversation much easier (and saves massive amounts of your
precious time)
 How to use Facebook to promote a business – and YES, it’s very different than
setting up a personal account
 How to promote your Facebook page for maximum exposure (these 5 ways take
what you’re doing on Facebook and multiply the impact)
 The Facebook customization that turns you into a power user – this is the
single-best way to manage how others experience your brand (or your client’s)
on Facebook
 Why LinkedIn should be treated completely differently – and the big secret
to success
 Four other social media sites that increase your advantage as a freelancer
(and that you can use to promote clients and your own sites)
 How to turn 100 connections into an audience of 1,000,000 (there’s never been
a better way to build a bigger potential list for your marketing messages – and
it’s all FREE)
 How to leverage the “social control” of social networking for more website traffic
and sales – do this right and everyone else does your work for you

 The secret to making yourself a bigger marketing force than a multi-million dollar ad
budget (Ashton Kutcher scored big by using this secret)
 13 types of social media networks … Each one can help you accomplish specific
goals online, and here’s how and when to use each (you can use this as a cheat
sheet whenever you’re deciding on a new social media strategy!)
 What it takes to turn social media into a referral engine – referrals and
recommendations have long been recognized as one of the most profitable source
of new business, and you can use social media to make them even easier
 9 primary goals businesses say they want to achieve in social media – use this as a
checklist as you sell your services, and you’re bound to hit on at least one or two
projects you can start profiting from right away
 When to promote and when not to promote using social media – and case studies
supporting both sides of the argument
 Ford Motors: the surprising social media addicts (here’s their story, including why
they’re launching new cars on Facebook and not at auto shows)
 Commercials on YouTube? You bet – and if you do it like this, millions of people
will watch
 The connection secret to beating your competitors in social media
 How to get PR and other exposure through a few key social media connections –
and the tools you can use to laser-target exactly who you need to be talking with
(it’s not always journalists) to get massive exposure
 3 specific ways to use social media to amplify customer loyalty – it’s one thing to have
someone buy from you, but we’re talking about creating rabid fans for your brand
 Tools you can use to get people to physically visit your client’s business after
connecting with them through social media (as smart phones make social media
mobile, this will be required for even the corner coffee shop!)
 “Viral” marketing, debunked (what to focus on instead)
 Simple tools you can use on your website to multiply your social media exposure

 How to use photo sharing, document sharing, and other “media”-sharing sites to
promote yourself through social media – this is often the fastest-spreading social
content, so learning how to do this is critical if you want to sell yourself as a social
media expert
 The 6-stage process for implementing any social media strategy
 Applying social media to the sales cycle (doing this right boosts the bottom line –
and unlocks far more sales opportunities than using traditional methods)
 What trait is most highly rewarded in social media
 Why “taking off your tie” gives you an advantage in social media – even if you’re
representing a major corporation
 The one thing that kills a social media reputation overnight (Walmart is still
rebuilding because of this flub)
 The exact tools you’ll want in your toolbox for managing engagement, monitoring
the conversation, and tracking your reach and influence through social media
(using these tools, you’ll know exactly what is being said and the influence it’s
having in real-time, so you can make your mark on the important conversations in
your marketplace)
 10 ways writing for social media is different from traditional web writing
 How to write in order to build a list of followers and friends
 Why “keep it real” should be your mantra for everything you’re writing for social
media – this defines what social media is about, and what it does best … and is
one major key to being taken seriously (and getting results!)
 The 20 most – and 20 least – retweeted words … Plus, how readability impacts
your chances of being shared
 Why – by the time you’re done with the program – you ARE a social media expert
(don’t let your doubts get in the way of the money you can make!)
 The specific things you need to do, right away, to begin profiting using social media
– yes, this means more than just reading the program, but luckily it’s simple!

I’ve probably missed a few – but once you know even these, you’ll be able to sit down with a
client (at a rate of $300 per hour) and dazzle them as you show them exactly what they need to
do to accomplish their business goals with social media.
Then, of course, you can offer to do it for them – and land large, ongoing projects where you
create social media success for your clients simply by following along with what you’ve learned
in How To Make Money As A Social Media Expert.
(Plus, put the lessons to work on your own Money-Making Websites and self-publishing projects
to collect $5,700 or more in spare-time income!)
 Here’s How To Get Started

I mentioned before that we’ve found colleges charging $6,200 to give you a piece of paper
saying you know social media. And, you’ll have to commit months upon months of your life to
earning it.
We’re not a school – we can’t give you a degree. But, we can give you the real-world knowledge
and skills you need to use social media to achieve real business goals – in under 30 days. And,
we can also give you a step-by-step process for turning your new social media skills and
expertise into four separate profit streams you can begin to collect from right away.
Because you’ll be able to apply what you learn and start earning quicker, I suppose we could
justify charging as much or more than the colleges charge for How To Make Money As A Social
Media Expert.
But, we won’t charge you $6,200 or even half that. Instead, How To Make Money As A Social
Media Expert is available for a simple one-time investment of $499.
That’s all it takes to start landing those $2,500 to $12,000 per month consulting contracts, the
$300 an hour one-off consulting gigs, and building passive income streams of $5,700 and more
using social media.
Frankly, following the 30-day plan of 20-30 minutes a day going through the program and
applying what you learn … You could land your first contract, get a new freelancing gig, or
create a social media traffic spike to your current website that pays back the cost of the program
in under 30 days.

Special Introductory Offer:

Because you’re a friend of AWAI, for a limited time, you can save $100
on How To Make Money As A Social Media Expert.That means your
investment is just $399 to turn on the four profit streams using social
media … And, it’s risk-free to give it a try for the next six months, as
you’ll read below.
 Plus, You Get This Big Bonus … FREE

At first we were thinking about adding something like a downloadable report as a bonus for this
program. But then we had a better idea. Or rather, Nick made a suggestion.
He suggested that we offer everyone access to an ongoing, monthly webinar call. We asked him
if he was sure about that, because it’s quite a commitment. Here is what he said …
“Social media is moving so fast. When people buy the program, I want to be sure they also get
access to what’s new … what’s happening this month, and next month. One month, we’ll maybe
look at some new services or tools that have just been launched. Another month we could look
at trends, or evolving best practices.
“In addition, I want to create a place and time where people can ask me questions, live, as part
of a group. That way, everyone can hear the questions, and benefit from the answers.
“Besides which – this is social media – so it makes sense to make the bonus social!”
You get exclusive access to these ongoing group webinars, FREE, when you try Nick’s program
starting now. (Sold separately, these webinars will be priced at $49 per month.)

 Try Nick’s NEW Social Media Program

Risk-Free For The Next 6 Months
Put down your investment today to try How To Make Money As A Social Media Expert – and
you’ll have a full six months to decide this is really right for you.
Put it to the test, try it for yourself. Land your own high-paying social media consulting gigs. Offer
social media services to your current clients. Score a big gig with one of your ideal clients by
connecting with them through social media. And, put these strategies to work building traffic for
your Money-Making Websites and self-publishing projects.
You have nothing to lose when you try it today.
About AWAI
American Writers & Artists Inc. (AWAI) has been helping ambitious people worldwide take
advantage of lucrative new business opportunities and freelance careers since 1997.
Our mission is to help you develop the skills and expertise to achieve financial security,
independence, and freedom — and our many member success stories are proof that our
programs and instructions work.
We’ve worked hard to maintain a stellar reputation, too. AWAI is a Better Business Bureau
“Accredited Business” with an A+ BBB Rating — the best rating a business can earn.
Yes, earning $2,500 to $12,000 per month using social media may at first sound “too good to
be true” — though you can be confident knowing that AWAI has been building a reputation for
over a decade of providing only the highest-quality programs based on opportunities their
members can take advantage of right away. And, this program is no different.
We stand behind How To Make Money As A Social Media Expert with a full six-month guarantee.
Though we don’t think you’ll need it — we’re pretty sure once you’ve put the program to work
and proven it for yourself, we’ll have trouble prying it out of your hands!

 Just To Recap, Here’s What You Get

How To Make Money As A Social Media Expert gives you everything you need to unlock four
separate profit streams using social media:
 The first part of the program (Sections 1 through 6) take you from social media rookie
to budding social media expert – as you follow along, you gain the exact skills you
need to earn high fees and profits accomplishing business goals with social media
 The second part of the program (Sections 7 through 10) take you step-by-step
through the process of unlocking the four profit streams using social media – this
puts your new skills and expertise to practical work earning you a handsome living
using social media
 Plus, you get the ongoing monthly webinars keeping you up-to-date with what’s
going on in social media and how to use it for maximum profit – and get any
questions answered on getting your four profit streams up and running
And, it’s all fully guaranteed for the next six months when you try it today.
 The Next Step Is Up To You

In this Special Report, I’ve shown you how social media is a multi-billion dollar industry …
And growing. I’ve also shown you how you can collect your slice of this pie …
 I’ve shown you how consultants are currently collecting $300 per hour, and landing
contracts of $2,500 to $12,000 per month to help companies with their social
media goals. (And, some are even earning $10K in a day teaching social media.)
 I’ve shown you how you can earn these same fees from your current clients, and
add 10-25% to your current project fees by adding social media components.
 I’ve shown you a specific process you can use to land your ideal clients through
social media.
 And, I’ve shown you how to double traffic to your Money-Making Websites and online
self-publishing projects, collecting passive income streams of $5,700 or more per month.
Now you can unlock these four profit streams using social media. It all hinges on you taking

action today and putting down your risk-free investment to try How To Make Money As A Social
Media Expert.
Will you do it and take control of your destiny? Or, will you sit still while others take action and
profit? The choice is yours.
 Do This, Now
If you want to get ahead by taking advantage of this opportunity, I figure – the best thing I can
do for you is tell you directly how to order. You have two options:
1. Click this link: Try it today, risk-free! Fill out the order form completely. Select
any additional programs you’d like to order under “Special Opportunities.”
2. Or, you can call Barb, Pat, Debbie, or Jacqueline in the AWAI Member Services
Department at toll-free 1-866-879-2924. Let them know you’d like to try Nick’s
new Social Media Expert program you read about in this special report.
They’ll get all the info they need to get the program to you immediately.
Either way, you can get instant online access to the program, and for a small additional fee, we
can also send out a printed copy of the program. Both options also give you access to the
ongoing webinars at no additional cost.
 You’re Standing At A Crossroads …

Which Direction Will You Choose?
Social media isn’t going away. It’s a new requirement for business. Those who take advantage
of How To Make Money As A Social Media Expert now are choosing a direction that will put
them ahead in their career.
Those that resist change will be like a freelancer today who doesn’t know how to use the
Internet – struggling.
Here’s the direction I recommend …
Order Today!

Common Questions About

How To Make Money As A Social Media Expert,
Answered
1. What if I’m new to social media? Even if you don’t have an account on any of the
social media sites yet, How To Make Money As A Social Media Expert is designed to get
you up to speed fast.Within 30 days, you’ll have the skills you need to help businesses
achieve their goals with social media.
2. I have some social media experience – is this still for me? Compare this to
swimming.You can spend years swimming for fun, and never learn to compete like a
champion swimmer. Even with your current level of social media experience, you’ll still
benefit from the specific skills, techniques, and strategies taught in How To Make Money
As A Social Media Expert.
3. Can I really get started in 30 days? Absolutely! And, it should only take 20-30
minutes every day of dedicated study and practice. Of course, if you’d like to get
started quicker, you can do that, too – a serious student could tackle this program
in a weekend.
4. Is this something I can do from anywhere – or do I have to be where my

clients are? You could be a Social Media Expert working with clients worldwide,
and live anywhere from Hong Kong to Kalamazoo.While certain opportunities like
in-person teaching and consulting may require you to visit clients, just about everything
you do as a Social Media Expert can be done from anywhere using your current
computer and Internet connection.
5. Can I collect profits from social media part-time, on the side? What about
full-time? Many social media networks are most active during off-hours.This makes it a
great opportunity to do on the side, in addition to full-time work. Of course, you can
also turn it into a full-time income, too – plenty of consultants are now making their
entire career in social media.

6. How much can I make? Like many other consulting arrangements, the amount
you make is mostly limited by your imagination. Common fees though range from
$2,500to $12,000 as a monthly retainer on big projects, plus $300 per hour for
one-off consulting. Add social media to your personal projects, too, and you can
create additional income of $5,700 and more through Money-Making Websites and
self-publishing.
7. What industries and niches are hiring? Social media is the new business
requirement.This means in just about every industry and niche, businesses are moving
to social media and looking for help to do it right.Though within How To Make Money
As A Social Media Expert, Nick lists a handful of industries actively developing their social
media strategies, that are already spending plenty on freelancers as well.
8. If I start now, where will I be in one year? Five years? Social media is only
growing. Soon, nearly 100% of Internet users will be on social media, based on current
trends.With that audience at stake, businesses will only be increasing their presence
and investment in social media. In one year, you may be able to replace your current
income using the four social media profit streams. In five years, the demand for your
services may be well beyond what you can keep up with. Because social media is
becoming so integrated into everything online, the long-term prospects for Social
Media Experts are glowing.
9. Why should I jump in now? In Part One of this report, I demonstrated social media’s
transition from a novelty to a business requirement.Within two years, social media
won’t be an option any more than a website is an option today.You have the choice to
learn it now while you can stay ahead, or learn it later when you’re playing catch up.
How To Make Money As A Social Media Expert lets you learn it today – and further, to put
yourself ahead of 90-95% of business people in your skills and expertise.

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C O M P L I M E N TA RY S P E C I A L R E P O RT

How To Collect 4 Steady Profit Streams Using Facebook,

Copyright © 2011 by American Writers & Artists Inc.

Here’s what is in this Special Report ................................................................................................i

1-866-879-2924 • http://www.awaionline.com/ • American Writers & Artists Inc.

American Writers & Artists Inc. • http://www.awaionline.com/ • 1-866-879-2924

Here’s what is in this Special Report …

Dear AWAI Member and Friend,

Just take the stories from Part One of this report –

1-866-879-2924 • http://www.awaionline.com/ • American Writers & Artists Inc. i

Here’s how this applies to you.

 Want to add 10-25% or more in fees on your current web-writing contracts?

ii American Writers & Artists Inc. • http://www.awaionline.com/ • 1-866-879-2924

By the time you’re done reading:

A brief note on How To Make Money As A Social Media Expert …

1-866-879-2924 • http://www.awaionline.com/ • American Writers & Artists Inc. iii

One more thing before you dive in …

iv American Writers & Artists Inc. • http://www.awaionline.com/ • 1-866-879-2924

 The social media discovery

It’s the same for all businesses.

First, take a look at the timeline for

1-866-879-2924 • http://www.awaionline.com/ • American Writers & Artists Inc. 1

Now, take a look at how much quicker

Facebook,Twitter, and LinkedIn. If you’re going to add

social media services to what you’re offering clients,

 Through 2009 and 2010 your list gets longer.

In How To Make Money As A Social Media Expert,

• Easily connect with your best prospects because

• The simple social event that turns prospects

2 American Writers & Artists Inc. • http://www.awaionline.com/ • 1-866-879-2924

It’s no joke: within two years, your social media presence

 Even then, what makes social media

1-866-879-2924 • http://www.awaionline.com/ • American Writers & Artists Inc. 3

Beyond this, users expect businesses to be involved in social media, and

Make no mistake, social media has already become a business advantage.

25% – or 50 million people – said they’re more

1. Teach social media within a business

2. Consult with a business on strategy

In How To Make Money As A Social Media Expert,

hire you for social media help, and how to

exceed their highest expectations. And, you can

try the program risk-free for six full months.

4 American Writers & Artists Inc. • http://www.awaionline.com/ • 1-866-879-2924

 How a busted guitar and a YouTube video

“My goodness, they’re throwing guitars out there!”

1-866-879-2924 • http://www.awaionline.com/ • American Writers & Artists Inc. 5

6 American Writers & Artists Inc. • http://www.awaionline.com/ • 1-866-879-2924

So, why do I include United’s story of social media disaster?

1-866-879-2924 • http://www.awaionline.com/ • American Writers & Artists Inc. 7

“United Breaks Guitars” was a huge PR

said he’s “done being mad at United,” because

Now, he’s been featured in many major media

outlets, regularly tours North America and

Others like author Jonathan Fields and wine guru

Gary Vaynerchuk have used social media in their

While on the surface their stories seem different,

8 American Writers & Artists Inc. • http://www.awaionline.com/ • 1-866-879-2924

Of course, social media can be used proactively by companies to accomplish business

 Hammer-wielding Virginia “Grandma” sways cable-giant

Then came ComcastMustDie.com.

1-866-879-2924 • http://www.awaionline.com/ • American Writers & Artists Inc. 9

Comcast’s social media solution.

start making money as a social media consultant.

3. Negotiate a high-dollar consulting contract