MINOR PROJECT SEM.

2
SHREE CEMENT
Submitted in partial fulfillment of the
requirements for the award of the
degree of
Bachelor Of Business Administration [BBA]
To
Guru Gobind Indraprastha University, Delhi

Guide:
Submitted By: PARTH KHANNA
Roll No : 14324401721
 Institute of Innovation in Technology &
Management,
New Delhi – 110058
Batch [2021-2024]

CERTIFICATE
I, Mr. Parth Khanna, roll no. 14324401721 certify that the Project
Report [BBA-114] entitled “Marketing Strategies and Financial
Statement Analysis of SHREE CEMENT LIMITED ” is done by me and
it is an authentic work carried out by me at Institute of Innovation in
Technology & Management. The matter embodied in this project work has
not been submitted earlier for the award of any degree or diploma to the best
of my knowledge and belief.

5th May’2022
Certified that the project report [BBA-311] entitled “Marketing
Strategies and Financial Statement Analysis of SHREE CEMENT
LIMITED” done
by Mr. Parth Khanna, Roll No. : 14324401721, is completed under my
guidance.

Name of the guide:

Designation:
Date:

[Director/Project Coordinator]
 CONTENT

S.NO. TOPIC PAGE NO.

1 Certificate

2 Chapter-1 Company Profile

3 Chapter-2 Marketing Strategies of The

Company
4 Chapter-3 Financial Ratios

5 Chapter-4 CSR initiatives and unique

practices
6 Chapter-5 Conclusion and Suggestions

7 References

8 Appendices
 Chapter-I: Company Profile

One of India's most sustainable and fastest growing companies that embraces varied
perspectives, bias to action and continuous innovation to create happiness for all its
stakeholders.

a) About the company

• The world of Shree Cement is one without boundaries – changing and challenging
every day.
• Shree Cement is an Indian cement manufacturer, founded in Beawar, Rajasthan, in
1979.
• Now headquartered in Kolkata, it is one of the biggest cement makers in Northern
India. It also produces and sells power under the name Shree Power (Captive Power
Plant) and Shree Mega Power (Independent Power Plant).
• It make cement and through it they touch lives of millions of people every day. From
the house we live in, the roads we use to drive on, to the bridges we cross, it strive to
deliver unparalleled quality through their customised products and value added
solution.

b) Major Milestones

Evolution of the Company

1984: Initial Public Offer and listing on Bombay Stock Exchange

1985: First Integrated Cement Plant of 0.6 MTPA at Beawar, Rajasthan
2009: First Cement Company in India to produce Synthetic Gypsum
2011: Recognised as ‘New Sustainability Champion’ by World Economic Forum
2015: First Integrated Unit in East India at Raipur, Chhattisgarh
2016-17: Total Revenue crosses Rs. 10,000 Crore
2018: Going International with first overseas acquisition of Union Cement Company, Ras Al
Khaimah, United Arab Emirates
2018: 1st Wind Power Generation Unit of 21 MW, commissioned in Karnataka.

EXCELLENCE AWARDED

Best Quality Excellence Global Sustainability Award State CSR Award

2018-19 2019 2019

Best Risk Management Industry Champion Award Great Place to

Framework & Systems 2019 work certified
Sustainability

Figure No.1: Awards Achievement

c) Organisational Structure (Hierarchy)

Shri BG Bangur
Chairman
Shri BG Bangur is a B. Com (Hons.) from Calcutta University. He is a Director in The
Marwar Textile (Agency) Pvt. Ltd., Shree Global FZE, Shree Enterprises Management Ltd.,
Shree International Holding Ltd. and Union Cement Company (Pr. JSC). He has also been
actively associated with various philanthropic and charitable institutions and trusts.

Shri HM Bangur
Managing Director
Shri HM Bangur, a Chemical Engineer from IIT, Mumbai, is the President of Rajasthan
Foundation, Kolkata Chapter. He has been awarded with the prestigious EY Entrepreneur of
the Year 2016 and the Forbes India Leadership Award, 2017. He is also the Chairman of
"The Bengal" – an NGO actively engaged with Kolkata Police to help elderly people.
Shri Prashant Bangur
Joint Managing Director
Shri Prashant Bangur is a MBA in Finance and Logistics from the Indian School of Business,
Hyderabad and a Mathematics Honours from St. Xavier's College, Kolkata. He is a
Committee Member of Indian Chamber of Commerce & Industry, Kolkata, a member of
Managing Committee of Bharat Chamber of Commerce & Industry, Kolkata, and of Indian
School of Business, Hyderabad. A strong proponent of sustainable development, Shri Bangur
is a member of National Management Committee of the Cement Manufacturers' Association
(CMA), which is the prime body for policy advocacy for the Cement Industry in India.

Shri RL Gaggar
Independent Director
Shri RL Gaggar is a B. A. (Hons.) from Calcutta University and is a renowned Solicitor and
Advocate based at Kolkata. He is practicing as a Solicitor and an Advocate at the High Court
of Kolkata for more than 50 years. He is also on the Board of Duroply Industries Ltd., TIL
ltd, Paharpur Cooling Towers Ltd., Sumedha Fiscal Services Ltd., Machino Polymers Ltd.,
Subhash Kabini Power Corporation Ltd., International Combustion (India) ltd. and Mayfair
Hotels & Resorts Ltd.
Shri Nitin Desai
Independent Director
Shri Nitin Desai is a graduate from London School of Economics. He is the Chairman of the
Governing Council of The Energy and Resources Institute (TERI), Honorary Professor at the
Indian Council for Research in International Economics Relations (ICRIER) and Honorary
Fellow of the London School of Economics and Political Science, UK. He is also a member
of the National Broadcasting Standards Authority and on the Board of Shakti Sustainable
Energy Foundation.

Shri SK Shelgikar
Independent Director
Shri Sanjiv Krishnaji Shelgikar is a veteran Chartered Accountant and has been practising
since 1978. He has also contributed as special editor to the book, 'The Companies Act' written
by A. Ramaiya. He is on the Board of Joy Holdings Pvt. Ltd., Archangel Leasing and
Infotech Pvt. Ltd., Yunus Mumbai Foundation, Slum Dwellers Development India Pvt. Ltd.,
Microcredit Initiative of Grameen, Taegutec India Pvt. Ltd., Micro Housing Solutions India
Pvt. Ltd., Black Swan Venture Capital Pvt. Ltd., Mobile Search Engine Pvt. Ltd. and NRS
Micro Systems Pvt. Ltd
Shri PN Chhangani
Whole Time Director
Shri PN Chhangani is a Chemical Graduate with over 34 years of rich experience in Cement
and related industries. He was working with the company as President (Works) and
supervising overall Cement Plant Operations of the company.

Figure No. 2: Board Of Directors (8 pictures)

Management

Name Designation

A K Gupta Vice President

Anil Kaushik Joint Vice President

Arun Kumar Sinha Joint Vice President

Arvind Khicha Joint President

B G Bangur Chairman

Diwakar Payal President - Marketing

H M Bangur Managing Director

Himanshu Dewan Senior Vice President - Marketing

K C Gandhi Joint President

K K Jain Vice President

K K Talwar Joint Vice President

K L Mahajan Joint Vice President

M M Rathi Senior Vice President

Manoranjan Kumar Chief Information Officer

Narip Bajwa Senior Vice President - Marketing

Nitin Desai Independent Director

O P Setia Independent Director

P K Bhardwaj Vice President

P N Chhangani Whole Time Director

Prashant Bangur Joint Managing Director

R K Agarwal Senior Vice President - Projects

R L Gaggar Independent Director

R N Dani Vice President

Rajesh Kumar Vijay Joint Vice President

Rajesh Sharma Joint Vice President

S K Gupta Vice President

S S Khandelwal Co. Secretary & Compl. Officer

Sanjay Jain Vice President - Operations

Sanjay Kumar Sharma Vice President

Sanjay Mehta President - Commercial

Sanjay Singh Vice President - Marketing

Sanjiv Krishnaji Shelgikar Independent Director

Satish Chander Vice President - Operations

Shreekant Somany Independent Director

Shrinath Savoor Joint President

Subhash Jajoo Chief Financial Officer

Uma Ghurka Independent Director

Vinay Saxena Senior Vice President - Operations

Y K Alagh Independent Director

Yogesh Mehta Vice President

Table No. 1 Management Members

d) Top Management

Shri BG Bangur
Chairman
Shri BG Bangur is a B. Com (Hons.) from Calcutta University. He is a Director in The
Marwar Textile (Agency) Pvt. Ltd., Shree Global FZE, Shree Enterprises Management Ltd.,
Shree International Holding Ltd. and Union Cement Company (Pr. JSC). He has also been
actively associated with various philanthropic and charitable institutions and trusts.
Hari Mohan Bangur
Managing Director & CEO
Bangur has been a director of Shree Cement since 1992, and is its CEO.
In 2002 Shree Cement was in deep trouble, and he nearly agreed a 50/50 merger with the
French cement company Vicat. With his father's approval, he declined the merger and turned
things around, increasing capacity ten-fold over a decade, and with the share price rising from
Rs 45 ten years ago to Rs 4,500.
As of 2016, the Bangur family owns 65% of Shree Cement.

Subhash Jajoo
Chief Financial Ofiicer

Diwakar Payal
President
Anil Kumar Gupta
Vice President

Kamlesh Jain
Joint Vice President

Man Mohan Rathi

Senior Vice President
Prashant Bangur
Joint Managing Director

Figure No. 3: Top Management Members (7 pictures)

e) Products and Services

Shree Cement Limited is one of India's Top three cement producers and among the fastest
growing, with an installed capacity of 43.4 Million Tonnes Per Annum in India and 47.4
including overseas.
Be it OPC/PPC/PSC, Bag packing or loose cement in bulkers - our products meet the
requirements of different customer segments.
Shree also has an installed Power Generation Capacity of 752 Mega Watts which includes
Waste Heat Recovery Power, Solar Power, Wind Power along with others.

Business verticals Cement

Ordinary Portland Cement (OPC)

Ordinary Portland cement refers to the hydraulic binding material ground by mixing Portland
cement clinker, blended materials and appropriate amount of gypsum. The Bureau of Indian
Standards (BIS) has specified to use OPC in pre-stress concrete structures which are typically
used in high rise buildings, foundation systems, bridge and dam structures, silos and tanks,
industrial pavements and nuclear containment structures.

Portland Pozzolana Cement (PPC)

Portland Pozzolana Cement is made by mixing OPC with pozzolanic (siliceous) materials
such as silica, volc`anic ash, fly ash, pond ash, etc. PPC is believed to be the product of the
future, considering it various applications in the construction industry. They are suitable to
use in hostile environmental conditions. They can be reliably utilised in the construction of
marine structures, masonry mortars and plastering, hydraulic structures.

Portland Slag Cement (PSC)

Slag cement is a hydraulic cement formed when granulated blast furnace slag (GGBFS) is
ground to suitable fineness and is used to replace a portion of Portland cement. It is a
recovered industrial by-product of an iron blast furnace. Molten slag diverted from the iron
blast furnace is rapidly chilled, producing glassy granules that yield desired reactive
cementitious characteristics when ground into cement finene
Figure No. 4: Business Cement (3 pictures)
 Chapter-II: Marketing Strategies of the Company

a) Market Share
SHREE CEMENT LTD. (SHREECEM) - PEER GROUP

PRICE CHG MKT CAP SALES PROFIT EPS P/E

COMPANY
(In Rs) (%) (Rs Cr) (Rs Cr) (Rs Cr) (Rs) (x)

UltraTech Cem. 5426.40 1.32 156643.90 15767.28 2613.75 244.80 22.17

Ambuja Cements 359.55 -0.98 71394.05 7900.04 856.46 9.86 36.47

Shree Cement 19211.70 0.56 69315.82 4364.24 659.08 658.69 29.17

ACC 2113.55 -0.21 39690.35 4426.54 396.33 91.72 23.04

Dalmia BharatLtd 1286.80 2.15 24108.20 3380.00 600.00 10.85 118.60

J K Cements 2134.80 1.55 16495.60 2351.16 199.44 92.63 23.05

The Ramco Cement 592.50 -0.74 14000.77 1713.40 123.25 37.78 15.68

Nuvoco Vistas 276.70 -0.13 9882.62 2930.18 29.11 1.54 179.68

Birla Corpn. 844.20 -0.19 6501.18 2264.21 111.08 29.39 28.72

Prism Johnson 106.25 -1.53 5348.20 1853.87 19.85 2.45 43.37

India Cements 158.85 0.60 4922.76 1417.62 -26.16 1.26 126.07

JK Lakshmi Cem. 399.45 -1.82 4700.73 1599.83 188.36 37.59 10.63

 Shree Cement Competition

Below are the top 4 competitors of Shree Cement:

1. Ambuja Cement
Shree Cement
2. JK Cement
Competitors
3. UltraTech Cement
4. ACC Limited

Comparison
Name CMP (₹) P/E Mar Div. NP Qtr Sales Book
Cap.(Crs) Yld.(%) (₹.Crs) Qtr Value
(₹.Crs) (₹)

UltraTech 6,366NSE 26.01 183,784 0.6 2,454 15,168 1,707

Cement Ltd
ULTRACEMCO

Shree Cement 24,301NSE 35.05 87,587 0.25 492 3,552 4,513

Ltd
SHREECEM

Ambuja 358NSE 36.33 71,136 1.76 495 3,925 112

Cements Ltd
AMBUJACEM

ACC Ltd 2,199NSE 23.98 41,297 2.64 392 4,322 758

ACC

Dalmia Bharat 1,422NSE 126.62 26,643 0.62 10 33 427

Ltd
DALBHARAT

Table No. 3 Comparison with other competitors

b) SWOT Analysis

Below are the Strengths in the SWOT Analysis of Shree

Cement:
1. Shree Cement is one of the biggest cement manufacturers
in North India.
2. It has successful operations in Rajasthan, Delhi, Haryana,
Punjab, UP, J&K, Himachal etc.
3. It also plays in the power sector with Shree Power and
Shree Mega Power brands.
Shree Cement Strengths
4. It received Golden Peacock Award for Business
Excellence
5. Shree Cement was rated among top 20 best companies to
work for in India by Business Today, Mercer and TNS
(2008–09).
6. It also received Award for good performance in Cost
Management by Institute of Cost and Works Accounts of
India (ICWAI)(2008–09).

Here are the weaknesses in the Shree Cement SWOT

Analysis:
1. It operates only in Northern States, so it does not have
major presence other parts of the country.
Shree Cement Weaknesses
2. Brand awareness of Shree cements is lesser than other
Indian Brands of Cement industry.
3. It does a lot lesser branding activities when compared to
famous Indian brands.

Following are the Opportunities in Shree Cement SWOT

Analysis:
1. It can expand its operations pan India.
2. It can also look for mergers and acquisitions with
Shree Cement Opportunities
regional leaders in different Indian markets.
3. Government policies would also be pro manufacturing as
it wants to promote Indian Manufacturing Sector, so this
would surely help Shree cement to grow in the country

The threats in the SWOT Analysis of Shree Cement are as

mentioned:
Shree Cement Threats
1. It would face strong competition from Indian Players
when it tries to expand operation pan India.
 2. There is a high risk involved in expanding into other
parts as the brand awareness is lesser right now. So it
should work on creating pan India brand awareness and
then enter other markets.
3. Increased operating costs & reducing marketing share
4. Competitive pressures - As the new product launch
cycles are reducing in the Capital Goods industry. It has put
additional competitive pressures on players such as Shree
Cements. Given the large customer base, Shree Cements
can't respond quickly to the needs of the niche markets that
disruptors are focusing on.

Table No. 4 SWOT Analysis

c) Marketing Strategies over past 5 years

Advertisement of BRANDS
Apno ke liye Building the
hamesha ke liye Nation For
decades

Sasta nahii The concrete

Sabse achaa master

Desh ko bnaye
Rockstrong

Figure No. 8 Brands of Shree Cement

The sales growth trend of Shree Cements in last 3 years, 5 years, 7 years and 10 years.
We will also see the trend in TTM (Trailing Twelve Months).

• 3Y Growth: 21.27%.
• 5Y Growth: 10.80%.
• 7Y Growth: 7.57%.
• 10Y Growth: 13.73%.
On Mar’18, Shree Cements posted a sales figure of Rs.9,833 Crore. Its reported TTM Sales
of Rs.10,314 Crore.

So in terms of TTM vs last reported annual earning, there is a growth in sales of 4.89%.

So in terms of sales growth, there was no such alarms that its share price should fall by 23
odd percent in just 45 days.

In fact, sales trend looks reasonable.

[Note: In last 11 years (TTM + 10 years), the sales has dipped only 3 times compared to its
last financial year reports]

Chapter III: Financial Ratios

#1 WORKING CAPITAL TURNOVER RATIO
It is an activity ratio that measures dollars of revenue generated per dollar of investment in
working capital.
Working capital is defined as the amount by which current assets exceed current liabilities.
The formula is: Cost of sales/Capital employed

#2 INTEREST COVERAGE RATIO

This ratio indicates whether the business earns sufficient profit to pay periodically the interest
charges.
The formula is: Interest before interest and income tax expenses/Interest expenses
#3 PROFITABILITY.
To study the companies, profitability, we will use two financial ratios:

1. ROE
2. ROCE.
 Figure No. 9 Profitability Graph

In last 10 years, ROE and ROCE of Shree Cements has been falling continuously.

Such a falling trend is not a good sign for potential investors.

#4 DEBT DEPENDENCY.
𝐷𝑒𝑏𝑡
Debt Dependency Ratio = 𝐸𝑞𝑢𝑖𝑡𝑦

YEAR 2021
Debt = 856
Equity = 832
856
Debt Equity Ratio = 832 = 1.02

YEAR 2020
Debt = 1034
Equity = 831
1034
Debt Dependency Ratio = 831 = 1.24

To study debt dependency, we will use a unique ratio:

• Debt / Total Expense.

What this ratio will tell us?

Out of the total expense incurred by the company, what percentage of it is financed from
debt.

As current ROE and ROCE of Shree Cements is not as high, hence use high debt is not
recommended.
This way, Shree Cements has done well. It has been gradually reducing its debt dependency
in last 10 years.

This value is also complemented by its robust growth of ‘Reserves” in its balance sheet.

Figure No. 10 Debt Dependency Graph

#5 LIQUIDITY RATIO
𝐿𝑖𝑞𝑢𝑖𝑑 𝑎𝑠𝑠𝑒𝑡
Liquid ratio = 𝑐𝑢𝑟𝑟𝑒𝑛𝑡 𝑙𝑖𝑎𝑏𝑖𝑙𝑖𝑡𝑦

Liquid asset = current asset – inventory/stock

YEAR 2021
Liquid asset = 109442 – 28197 = 81245
Current liability = 45,603
81245
Liquid ratio = 45603 = 1.78

YEAR 2020
Liquid asset = 101067 – 21904 = 79163
Current liability = 41805
79163
Liquid ratio = = 0.86
41805

To understand the liquidity position of the company, we will use the following two ratios:

1. Days sales outstanding.

2. Days inventory outstanding.
Days sales outstanding is a measure of “number of days” it takes the company to “collect
payments after sales”.

Days inventory outstanding is a measure of “number of days” it takes the company to convert
its “inventory into sales”.

The lower are these numbers the better.

Figure No. 11 Liquidity Ratio Graph

 Financial Profile

Figure No. 12 Financial Profile Graphs

 CHAPTER IV: CSR INITIAITVES AND UNIQUE
PRACTICIES

INTRODUCTION

Shree Cement Ltd was incorporated in the year 1979. The company was promoted
by Calcutta-based industrialists P D Bangur and B G Bangur. The company is one of
the largest cement producers in Rajasthan (Beawar) and is the largest single
location manufacturer in Northern India.

SAMAJ SEVA (CORPORATE SOCIAL RESPONSIBILITY)

POLICY

1. Vision, Objective and Scope of the Policy

Shree Cement Ltd (‘Shree’ or ‘SCL’ or ‘the Company’) believes that for its operations and
growth to be sustainable, it has to be responsible. Its progress is thus underlined by strict
adherence to environment preservation, social upliftment and financial prudence. Shree
believes in making social development as an integral part of its business activities so as to
bring about a meaningful change in the lives of people associated with it. Shree considers
social responsibility as a voluntary act rather than an additional activity mandated by statute.
It has therefore named it as ‘Samaj Seva’. This Samaj Seva or Corporate Social
Responsibility policy (‘Policy’) considers this vision in its scope and implementation.

Shree aims to keep all its stakeholders happy and prospering. Its objective is therefore to
work towards creating happy and harmonious relationship with the people and communities
in the vicinity of its operation. The ‘Samaj Seva’ or ‘CSR’ programmes will focus supporting
needy people of the society for their upliftment and thus may include people / programs
which may not be related to its operations. The board areas of CSR activities identified for
being taken up by Shree are detailed in Annex–A to this Policy which are also aligned to
Schedule VII to the Companies Act, 2013 (as amended from time-to-time) (‘the Act’). This
will, however, keep changing depending upon need assessment and periodic review by the
management of Shree.

2. Mandate of Corporate Social Responsibility

SCL fulfills the criteria laid down under Section 135 of the Act and is hence required to
spend atleast 2% of its average net profit of last three financial years towards eligible CSR
activities as specified under Companies (Corporate Social Responsibility Policy) Rules,
2014 (as amended from time-to-time) (‘the Rules’) and Schedule VII to the Act.

The objective of this Policy is to provide an overall framework, principles and guidelines to
the Company for conducting CSR activities in line with Section 135 of the Act and the Rules
and other applicable laws and regulations, as amended from time to time.

3. Board Committee

The Board of Directors of the Company has formed a Corporate Social and Business
Responsibility Committee (‘CSR Committee’/ ‘Committee’) of the Board which shall
oversee the CSR activities of the Company and implementation thereof as required under
the Act. The Committee shall suggest ways in which the amount on CSR activities can be
incurred considering locational needs, type of activities, expected benefits, statutory
requirements, etc.

The CSR Committee shall meet at least once in a year to review annual action plan and
monitor the CSR projects/programmes. The quorum shall be two members. In case of urgent
matters, the Committee may resolve to pass the same through circulation. For operational
convenience, the Committee may also delegate its power, authority, role and responsibility
to any Director of the Company or any sub-committee of the Directors/ management.

The Committee shall meet as frequently as desired, to review policies, discuss the budget
and strategy, review project progress and set the direction for the future.

4. Identification of projects and Modalities of Project Execution

The scope of activities which, the Company will undertake towards fulfillment of its CSR
obligations shall be in line with Schedule VII of the Act.

Efforts will be made for ensuring participation of all relevant stakeholders in identifying
social development interventions which will include consultation with the relevant
stakeholders and understanding their requirements and needs. As far as possible efforts will
also be made to coordinate with similar CSR activities that are taken up by Govt. /
other agencies. Thus, the Company shall seek to form partnerships and work in collaboration
with local / state Governments and their agencies, District Authorities, village panchayats,
NGOs and other likeminded agencies to widen its reach and leverage upon the collective
expertise and experience of these agencies. Shree will also consider projects outside its local
periphery in distant areas if the issues sought to be addressed are considered to be worthy of
intervention. Such projects may be undertaken by the Company or through outside
implementing agency(ies).

The CSR Committee, while formulating the Annual Action Plan and recommending to the
Board, will accord priority to projects in the specific areas of the Company as mentioned
above. The CSR activities specified under this Policy would be undertaken only in India and
 the preference shall be given to the local area and/or areas in the vicinity, where the Company
operates, for spending the amount earmarked for CSR activities.

5. Formulation of Annual Action Plan

(a) The Management shall place before the CSR Committee as well as before the Board,
the Annual Action Plan at the first Meeting of the Financial Year wherein the annual
accounts of the Company shall be considered for approval which may be amended
from time to time as recommended by the CSR Committee and approved by the
Board.
(b) The Annual Action Plan shall include the following:

i. the list of CSR activities that are approved to be undertaken in the areas or
subjects specified in Schedule VII of the Act;
ii. the manner of execution of such projects or programmes as specified in Rule
4(1) of the Rules;
iii. the modalities of utilisation of funds and implementation schedules for the
projects or programmes;
iv. monitoring and reporting mechanism for the projects or programmes; and
v. details of need and impact assessment, if any, for the projects undertaken by the
company.

( c ) The Board may alter such plan at any time during the financial year, as per the
recommendation of its CSR Committee or may delegate the power of the alternation of the
plan to Environment Social and Governance Committee (‘ESG Committee’)/ Executive
Director of the Company. However, the duly modified plan shall be placed before the CSR
Committee and Board at the end of the year for its noting.

ADDITIONAL PROJECT AND ACTIVITIES

Apart from activities incorporated in Annexure – A to this Policy, other projects may also
be taken up by the ESG Committee and the Senior Management. These projects will be
considered on caseto-case basis to ascertain if they are worthy of intervention by the
Company either by Company itself or through providing support to outside implementing
agency.

Provided that if the Company, decides to undertake its CSR activities through a Company
established under section 8 of the Act or a registered trust or a registered society, registered
under section 12A and 80 G of the Income Tax Act, 1961 other than those specified
hereinabove, such Company or trust or society shall have an established track record of three
years in undertaking similar programs or projects and fulfils the eligibility requirements
mentioned under the Rules or any other provision of the Act. The Company will implement
adequate monitoring mechanism to ensure that Company’s contribution is utilized in line
 with the instructions of the Company and a progress report is submitted by the implementing
agency to this effect.

The Company will ensure that the projects/ activities fall within the purview of the activities
as specified in the Rules. Any such major project shall be put up before the Board for its
perusal and approval. A consolidated list of other such projects considered on case to case
basis may also be presented to the Board for information.
 CHAPTER V : CONCLUSIONS AND SUGGESTIONS

Shree Cement Ltd is progressively committed in embedding a sustainable

approach leading to harmonious growth in all their end-to-end activities and
operations. Ever since their inception, they have been constantly striving in
the arena of sustainability, and proved to be a pace-setter with broad
strategic planning. One of the reasons of their excellent performance is
indeed due to the incorporation of ingenious sustainable thinking and
attitude in all the operations.Shree Cement’s continued progress is
underlined by strict adherence to environment preservation, social
upliftment and financial prudence. The foundation of their business model
is built on responsible management and is supported by sustainable business
practices. It is this exemplary approach that has allowed them to innovate
and expand capacity over 19-fold, from 1.8 million tons in 2000 to 34.9
million tons (as on 31st March 2018)

BIBLIOGRAPHY

1. https://www.shreecement.com/pages/brands.php
2. https://www.shreecement.com/pages/plant_locations.php
3. https://www.bseindia.com/bseplus/AnnualReport/500387/5003870320.pd
f
4. https://www.moneycontrol.com/news/business/earnings/shree-cements-
consolidated-december-2020-net-sales-at-rs-3541-38-crore-up-12-57-y-o-
y-6432771.html
5. https://www.shreecement.com/uploads/cleanupload/csr-policy.pdf