Magic: The Gathering® – Code Name: “Action”

May 13, 2011

OR

Pre-order Date: April 8, 2011 Product Release Date: May 13, 2011

The Fate of Mirrodin Revealed

No matter which side fans choose to play, this set will live up to its code name:
Action.

The story arc for the Scars of Mirrodin™ block comes to a stunning conclusion
that will leave fans clamoring for more!

PRODUCT TYPE: Trading Card Game

TARGET AUDIENCE: Magic™ players; age 13+.

SET SIZE AND PRODUCT OFFERINGS

• There are 175 black-bordered cards in “Action.”

• Boosters, Booster blisters, Intro packs, Event Decks, and Fat Pack.
•
™
“Action” is set 3 of 3 in the Scars of Mirrodin block.

Magic: The Gathering, its logo, Scars of Mirrodin, Mirrodin Pure, New Phyrexia, and Magic are trademarks of
Wizards of the Coast LLC in the U.S.A. and other countries. ©2011 Wizards.
Magic: The Gathering® – Code Name: “Action”
May 13, 2011

KEY SELLING POINTS

• RETURN TO MIRRODIN™: The Scars of Mirrodin block marks the return to a world of twisted
metal first seen in 2004. The original Mirrodin block is one of the most popular and successful in
Magic’s history.
• NEW MECHANICS: While “Action” will build on some of the themes and mechanics introduced in
™
the original block and in Scars of Mirrodin and Mirrodin Besieged it will also introduce new,
exciting game mechanics that should have the player base buzzing.
• EVENT DECKS: Returning with “Action” are Event Decks. These 60-card decks come with a 15-
card sideboard and are perfect for use in Standard play tournaments like Friday Night Magic or
™
Game Day celebrations. They also come with a Spindown life counter and a reusable card box.
Please note: The event decks being created for “Action” will be released on June 10, 2011 – just
in time for Game Day!
• INTRO PACK DISPLAYS: With the release of “Action” we return to five versions of the Intro
Packs.
• LOOSE LIPS SINK SHIPS: The final outcome of the war is so secret we’re shipping the product
out in cartons marked with its code name “Action.”

MARKETING SUPPORT

Organized Play
• Worldwide Prerelease Tournaments: May 7 – 8, 2011
• Worldwide Launch Parties: May 13 – 16, 2011
• Game Day celebrations: June 11 – 12, 2011
Promotions
• “Action” promotional elements include:
o Website – dedicated websites specific to this block will offer players clues and insights on
deck building, storyline, and other exciting “Action” news:
 Wizards.com/Mirran
 Wizards.com/Phyrexian

o Organized Play – exciting faction choices will energize players and grow your OP events.
™
o Social Media – extensive use of social media sites (Facebook, Twitter, Magic forums)
to excite and engage the players beyond the store.
High-Impact Advertising
• Advertising for all Organized Play events will include videos and other viral content to excite the
players and tease the storyline.
o Final site list likely to include:
 Kongregate, Source Forge, Penny Arcade, GameFly, Escapist, CheatCC
• Retailer Ad Kit available for download on the Wizards website with customizable flyers and ads.
Kits available April 4, 2011.

Magic: The Gathering, Magic, Scars of Mirrodin, Mirrodin Pure, New Phyrexia, Spindown, and Mirrodin
Besieged are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. Other trademarks
are property of their respective owners. ©2011 Wizards.
Magic: The Gathering® – Code Name: “Action”
May 13, 2011

ORDERING INFORMATION

For WIZARDS OF THE COAST ordering information, please contact your authorized Distributor or your
WPN representative. For distributor information, or to set up an account, please go to
http://www.wizards.com/sales. Wizards Sales Account holders can call 800-564-1636.

Item Contents Product UPC ISBN MSRP Size Weight

Code
0.19”
978-0-7869-
Booster 15 cards 322990000 6 53569 59630 1 3.99 x 4.75” 0.06lbs.
5819-1
x 2.56”

4.94”
Booster 978-0-7869-
36 boosters N/A 6 53569 59631 8 143.64 x 2.69” 2.36lbs.
Display 5820-7
x 7.94”

Booster 8.56”
Master 6 displays N/A N/A N/A 861.84 x 6.13” 16.0lbs.
Carton x 15.38”

1 premium card,
1 60-card deck,
3.81”
1 booster, 978-0-7869-
Intro Pack 323080000 6 53569 59633 2 12.99 x 7.0” 0.30lbs.
1 learn-to-play 5821-4
x 1.25”
insert,
1 strategy insert

7.81”
Intro Pack 978-0-7869-
10 intro packs N/A 6 53569 59634 9 129.90 x 6.88” 3.8lbs.
Display 5822-1
x 7.16”

Intro Pack 16.5”

3 intro pack
Master N/A N/A N/A 389.70 x 24.5” 25.0lbs.
displays
Carton x 7.5”

9 boosters,
2 card boxes,
1 player’s guide,
1 80-card land 7.63”
978-0-7869-
Fat Pack pack, 323090000 6 53569 59636 3 39.99 x 4.38” 1.9lbs.
5823-8
1 learn-to-play x 7.38”
insert,
1 Spindown™ life
counter.

0.38”
Booster 978-0-7869-
1 booster 323110000 6 53569 59708 7 3.99 x 7.0” 0.08lbs.
Blister 5824-5
x 3.75”

1 60-card deck,
Event 1 15-card
Decks sideboard, 5.75”
978-0-7869-
(releases 1 Spindown life 342980000 6 53569 63041 8 24.99 x 2.88” 0.45lbs.
5884-9
June 10, counter, x 1.81”
2011) 1 strategy insert,
1 card box
Event
Decks
5.88”
Display 978-0-7869-
6 event decks N/A 6 53569 63042 5 149.94 x 5.88” 3.0lbs.
(releases 5885-6
x 5.56”
June 10,
2011)

Magic: The Gathering, Spindown, Mirrodin Pure, and New Phyrexia are trademarks of Wizards of the Coast LLC in
the U.S.A. and other countries. ©2011 Wizards.