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Table Of Contents

1.6 ORGANIZATION OF THE STUDY
3.1 Brand Building Model
3.2 Product Branding
3.2.1 Corporate Branding
3.2.2 Challenges in Corporate Branding
3.3 Brand Asset Management
3.3.1 Brand Equity Models and its Measurement
Figure 3.3: Brand Equity
3.3.4 Customer Based Industrial Brand Equity
3.5.1 Summary of Brand Equity Model For Malaysian Palm Products
4.1 Hypotheses and Conceptual Framework
4.2 Research Methods and Design
4.3 Data Gathering Method
4.4 Data Analysis Technique
RESEARCH FINDINGS
5.2 Profile of Malaysian Palm Product Purchasers
5.3 Descriptive Analysis on Brand Equity Attributes
5.4 Normality Test of Data
5.6 Hypothesis Testing
5.7 Summary
6.3 Recommendations for Future Research
6.3.1 Brand Origin
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The Brand Equity approach to marketing of malaysian palm product

The Brand Equity approach to marketing of malaysian palm product

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Published by Endi Singarimbun

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Published by: Endi Singarimbun on Feb 01, 2011
Copyright:Attribution Non-commercial

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03/22/2012

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