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Table Of Contents

RAVINDRABABU
INTRODUCTION
Need Of The Study
Methodology of the study
Objective of the study
Limitations
INDUSTRY PROFILE:
Policy of Liberalization
Business Potential
Impact Analysis - Consumer Durables
Burgeoning Indian middle class to drive demand
Air Conditioners
Refrigerators
LCD Televisions
Washing Machines
Impact Factors
COMPANY PROFILE:
Vision
Main Product Mobile Communications Company
Digital Appliance Company
Digital Display Company
Digital Media Company
Labor-Management Relation
Fair and Transparent Management
Brand platform
Channels are the lifeline
New products will bring new markets
Won¶t retailing kill the channels?
What¶s next?
MARKET SITUATION FOR DIFFERENT LG
PRODUCTS
Air conditioners
Mobiles
Market Overview
COLOUR TV
Changing market
Direct-cool vs. frost-free
Blow to the coolest one
THEORITICAL FRAME WORK
MARKETING PROGRAM:
MARKETING CHANNELS:
WHAT IS THE WORK OF THE MARKETING
CHANNEL?
WHO BELONGS TO A MARKETING CHANNEL?
MANUFACTURERS
INTERMEDIARIES
END-USERS
CHANNEL FUNCTIONS AND FLOWS
IDENTIFYING CHANNEL CONFLICTS:
THE GOAL OF CHANNEL COORDINATION
ANALYSIS
ANALYSIS OF DEALERS PERCEPTION OF
DIFFERENT LG PRODUCTS AND ITS SERVICES
Attributes:
Table 3: Product sales:
Table 5: Satisfaction rate of Services provided by LG
Company
Table 9: Replacement time period:
SUMMARY
FINDINGS
SUGGESTIONS
QUESTIONNAIRE
LG ELECTRONICS
Survey On Retailer Satisfaction
Retailer particulars
Details of survey
BIBLIOGRAPHY
APPENDIX
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Published by Deepak Rudraraju

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Published by: Deepak Rudraraju on Feb 04, 2011
Copyright:Attribution Non-commercial

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11/14/2011

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