www.supplychaindigital.

com | Feb 2011

TEN PLACES YOU

SHOULDN’T PARK THE
WHAT E-PROCUREMENT COMPANY TRUCK
SOFTWARE CAN DO FOR
YOUR BUSINESS
HOW
THE WORLD’S BEST EUROPE IS
OUTSOURCING CLEANING UP
COMPANIES ITS PORTS
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Warehousing & Storage Section
Logo

By Brett
Booen

February 2011
 Warehousing & Storage Buyers Guide

D
o you remember
when For
imaginab
former sh
one scene gives Forr
You can barbecue it,
kabobs, shrimp creole,
stir fry it. There’s pineapple sh
shrimp soup, shrimp stew, shr
burgers and a shrimp sandwic
Forrest and says, “Yup, that’s
We remind you of this scen
between Bubba’s acute descrip
by lift truck manufacturers w
Well, you got your basic fo
lifts and towing tractors. The
and side loaders. And you can
trucks, bendi trucks and thre
The only thing missing wa
“Yup, that’s about it.”

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 e to Forklifts page 83

remember that scene in the movie Forrest Gump

rrest’s best friend Bubba speaks of shrimp in every
ble way that’s known to man? If you don’t, Bubba, a
hrimp boater, calls shrimp the “fruit of the sea” and in
rest an all-inclusive menu of shrimp-related items.
boil it, broil it, bake it and sauté it. There’s shrimp-
, and shrimp gumbo. You can pan fry it, deep fry it and
hrimp, lemon shrimp, coconut shrimp, pepper shrimp,
rimp salad, shrimp and potatoes. There’s even shrimp
ches. Then Bubba, almost dumbfounded, looks up at
about it.”
ne only because there was such a strong connection
iption of shrimp and the picture that was painted for us
when we asked them to discuss handling equipment.
orklifts. There’s pallet trucks, walkie low lifts, rider low
ere’s rider stackers, reach trucks, tow motors, fork hoists
n’t forget about telescopic handlers, order pickers, flexi
ee-wheel stand ups.
as one of these execs closing the scene with a Bubba-like,

February 2011
 Warehousing & Storage Buyers Guide

Although Forrest had more ways to make or eat

shrimp than he could ever imagine, at the end of the
day the only thing that matters is that the shrimp
tastes good. That’s it. Likewise, the same can be said
about material handling equipment. When it comes to
purchasing equipment, no matter what it is, the only
thing that really matters is efficiency. There might
be different styles and gear,
but more than

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e to Forklifts page 85

DID THEY REALLY JUST COMPARE

PURCHASING MANAGERS TO A FICITIONAL
SHRIMP BOATER NAMED BUBBA?
YOU’RE DAMN RIGHT WE DID!

ever, today it seems that purchases are made solely to

address efficiency-related issue in much-needed areas.
At this point you might be asking yourself, “Did
they really just compare Purchasing Managers to
a fictional shrimp boater named Bubba?” You’re
damn right we did! We did so in the interest of
showing consumers that when it comes to buying
a forklift—no matter the make, model, or way
it looks—the only thing that truly matters is its
efficiency. Without it warehousing and handling
operations can easily succumb to the costly and
unnecessary constraints that plague efficiency

February 2011
 Warehousing & Storage Buyers Guide

Hyster’s range of Forklift trucks

reports. But you already know that. All of the major

manufacturers are coming out with funky fork lift
innovations that are linked directly to answering the
needs of a sustainable future. Innovations are applied
to the lift trucks themselves, which in turn improves
the overall operational capacity of warehouses, where
lift trucks are most essential.
At last, we are proud to bring you the Ultimate
Buyer’s Guide to Forklift Truck Driving. The future

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e to Forklifts page 87

of the materials handling industry is being led by

innovations from companies like Hyster, Caterpillar
and Toyota. What follows are three products from
AAL Hyster, a company that we identified as a
technology leader in the handling industry. If you like,
you can read a more extensive report on AAL Hyster
in the back of this publication. These are must-know
innovations to consider before allocating a chunk of
your purchasing budget to handling equipment.

February 2011
 Warehousing & Storage Buyers Guide

FORKTRACK
ForkTrack is an advanced online fleet
management system delivered by AAL
Hyster that delivers real-time reports
about the operational efficiency of forklift
fleets. An unobtrusive device found on
the side of the latest Hyster lift trucks, ForkTrack
features advanced safety features, driver performance
monitoring and web-based reporting. With
measureable results, ForkTrack promotes a strong
level of fleet efficiency and it helps fully integrate the
supply chain. With ForkTrack, drivers are not able to
operate unless a seatbelt is clicked in, and its license
monitoring capability ensures that drivers are in
accordance with the latest licensing requirements.
“Instead of being a reactive device, which a lot of
the devices in the market are, it’s a proactive device,”
said AAL Hyster Managing Director Peter Whiffen.
“It’s a safety product that controls what drivers can
and can’t do while operating a lift truck.”

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e to Forklifts page 89

Instead of being a reactive

device, which a lot of the
devices in the market are,
it’s a proactive device
Peter Whiffen, Md, AAL HYSTER

February 2011
 Warehousing & Storage Buyers Guide

BATTERY MANAGEMENT
The AAL Hyster Battery Management System is a
solution to forklift battery problems. Electric batteries
require up to 16 hours charging time, so the need for
a fully integrated system goes without saying. Battery
life and reduced costs are both benefits to using
Hyster’s BMS. Combined with ForkTrack, the system
can be integrated online to give managers detailed
reports about the status of batteries.

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e to Forklifts page 91

MONOTROL PEDAL
With the Hyster MONOTROL Pedal, operators
are afforded a pedal system that deploys one-foot
control for both acceleration and direction, which
ultimately leaves their hands free for steering and
operating hydraulic levers. It’s a simple innovation
that ultimately improves the overall productivity of
operators.

February 2011