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Leading Behaviour Change

Leading Behaviour Change

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A brief introduction to The NSMC and how we can help you.

Copyright NSMC.
A brief introduction to The NSMC and how we can help you.

Copyright NSMC.

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Published by: Professor Jeff French on Feb 10, 2011
Copyright:Traditional Copyright: All rights reserved


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Leading behaviour change
The NSMC at a glance:
Provide strategic support topolicymakersEnsure the quality andconsistency o behaviourchange programmesDevelop products andservices to improve theeectiveness o behaviourchange policies andprogrammes
Why social marketing?
Social marketing helps you planbehaviour change interventionsand policies. It helps you decidewhich people to work with,what behaviour to inuence,how to go about it and how tomeasure it.Combining ideas rom commercialmarketing and the social sciences,social marketing is a proven toolor inuencing people’s behaviourin a sustainable and cost-eective way.
Why The NSMC?
Quite simply, our goal is alwaysto help you achieve yours;lasting, positive behaviouralchange. From concept toimplementation and review,our world-leading expertise willguide your strategy and engageyour stakeholders to producepowerul and sustainable results.Creative and cost-eective,we can help you think smartlyabout your audience and designprojects and programmesthat really meet their needs.Programmes like ‘HealthyFoundations’, a segmentationstudy with the Departmento Health, which provided a360-degree view o England’spopulation.As social marketing procurementguidance mentors or the NHS,we’ve deep experience assessingthe quality and eectiveness o behaviour change programmesand providers. So we can helpyou prepare clear, ocused briesto ensure you match the rightagency to the right project.
For more information andresources on social marketing,and over 80 case studies, visitwww.thensmc.com.
AboutThe NSMC
 Established by the BritishGovernment and the NationalConsumer Council in 2006,we are a centre o excellenceor social marketing andbehaviour change.
Our mission: to maximisethe effectiveness of behaviour changeprogrammes.
We do this or a growing listo public sector organisationsthrough a broad range o strategic analysis, advice,support and training acrossall levels o the socialmarketing process.World leaders in our feld,we draw on expertise romthe UK, USA, Europe, Asiaand the Pacifc and adapt itto meet the needs o UK andinternational audiences.
“The NSMC plays a crucial role in raisingthe standard of social marketing in publichealth, in the UK and abroad.”
Dr Fiona Adshead,Former Director o Chronic Disease and Health Promotionat WHO and Deputy Chie Medical Ofcer or England
Tailored training
Exploiting our expertise todevelop yours, we can build theskills o your people throughbespoke workshops – designedpurely around your strategicobjectives. Much more than‘how to’ sessions, our trainingevents can help your sta andstakeholders agree on practicalsteps to address complexbehavioural challenges.We’ve trained over 3,000 NHSsta – among many others. Mostcritically, 71 per cent o themsaid they would change howthey worked on uture behaviourchange campaigns. We’ve alsodeveloped a suite o ‘o-the-shel’ courses on everything romunderstanding your audienceto evaluating campaigns andmaster classes.
Our years of policyand strategy develop-ment and of buildingpartnerships at thehighest level havegiven us unrivalled skilland know-how across avast range of scenarios:
In the UK, we’ve worked withthe public sector, advisingon numerous programmesto support healthybehaviours, protect theenvironment and enhancepublic saety and wellbeing.These include campaigns tohelp people quit smoking,exercise more regularly, andinsulate their homesWe have created bespoketraining or hundreds o organisations worldwide,including: the UK’sChange4Lie programme;the Department orInternational Development;the Department orEnvironment, Food, and RuralAairs; Sport England; theWorld Health Organisation;the World MeteorologicalOrganisation; the QatarNational Health Authority;the Slovenia Institute orPublic Health; and the HongKong Department o HealthIn South East Europe, wehelped the British Councildesign a stakeholderengagement strategy ortheir social entrepreneur-ship programmeWe’re using our extensivebehaviour change expertiseto develop a value ormoney tool with tophealth economists andthe National Institute orClinical Excellence (NICE).It will help organisations todevelop more cost-eectivecampaigns and interventionsWe help organisations useresearch tools to understandtheir customers and developmore eective behaviourchange programmes
“The NSMC hashelped us to thinkabout the role of social marketing inunderstanding andresponding to theneeds of our differenttarget audiences.”
Sarah Hendry,Director in Dera’s Foodand Farming Group

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