The NSMC at a glance:
Provide strategic support topolicymakersEnsure the quality andconsistency o behaviourchange programmesDevelop products andservices to improve theeectiveness o behaviourchange policies andprogrammes•••
Why social marketing?
Social marketing helps you planbehaviour change interventionsand policies. It helps you decidewhich people to work with,what behaviour to inuence,how to go about it and how tomeasure it.Combining ideas rom commercialmarketing and the social sciences,social marketing is a proven toolor inuencing people’s behaviourin a sustainable and cost-eective way.
Why The NSMC?
Quite simply, our goal is alwaysto help you achieve yours;lasting, positive behaviouralchange. From concept toimplementation and review,our world-leading expertise willguide your strategy and engageyour stakeholders to producepowerul and sustainable results.Creative and cost-eective,we can help you think smartlyabout your audience and designprojects and programmesthat really meet their needs.Programmes like ‘HealthyFoundations’, a segmentationstudy with the Departmento Health, which provided a360-degree view o England’spopulation.As social marketing procurementguidance mentors or the NHS,we’ve deep experience assessingthe quality and eectiveness o behaviour change programmesand providers. So we can helpyou prepare clear, ocused briesto ensure you match the rightagency to the right project.
For more information andresources on social marketing,and over 80 case studies, visitwww.thensmc.com.
Established by the BritishGovernment and the NationalConsumer Council in 2006,we are a centre o excellenceor social marketing andbehaviour change.
Our mission: to maximisethe effectiveness of behaviour changeprogrammes.
We do this or a growing listo public sector organisationsthrough a broad range o strategic analysis, advice,support and training acrossall levels o the socialmarketing process.World leaders in our feld,we draw on expertise romthe UK, USA, Europe, Asiaand the Pacifc and adapt itto meet the needs o UK andinternational audiences.
“The NSMC plays a crucial role in raisingthe standard of social marketing in publichealth, in the UK and abroad.”
Dr Fiona Adshead,Former Director o Chronic Disease and Health Promotionat WHO and Deputy Chie Medical Ofcer or England