Three Takes On Leadership: (1) The Leadership50 (2) The Leadership25 (3) Leadershipshort

Three Takes on
Leadership: (1) The

Leadership50; (2) The
Leadership25;
(3) LeadershipSHORT
#1: L50
The Passion Imperative:
The
Leadership 50
The Basic
Premise.
1. Leadership Is a …
Mutual
Discovery
Process.
“I don’t
know.”
The
Leadership
Types.
2. Great Leaders on Snorting
Steeds Are Important – but
Great Talent
Developers (Type I
Leadership) are the Bedrock
of Organizations that Perform Over
the Long Haul.
Whoops: Jack
didn’t have a vision!
3. But Then Again, There
Are Times When This
“Cult of Personality”
(Type II Leadership) Stuff
Actually Works!
“A leader is a
dealer in
hope.”
Napoleon
(+TP’s writing room pics)
4. Find the
“Businesspeople”!
(Type III Leadership)
I.P.M. (Inspired Profit
Mechanic)
5. All Organizations
Need the Golden
Leadership
Triangle.
The Golden Leadership
Triangle: (1) Talent
Fanatic … (2) Creator-
Visionary … (3) Inspired
Profit Mechanic.
6. Leadership Mantra
#1: IT
ALL
DEPENDS!
Renaissance Men
are … a snare, a
myth, a delusion!
7. The Leader Is
Rarely/Never the
Best Performer.
The
Leadership
Dance.
8. Leaders …
SHOW UP!
“A body can pretend
to care, but they
can’t pretend to be
there.”
— Texas Bix Bender
9. Leaders …
LOVE the
MESS!
“I’m not comfortable unless
I’m uncomfortable.”
—Jay Chiat
“If things seem under
control, you’re just not
going
fast enough.”
Mario Andretti
10. Leaders
DO!
The Kotler Doctrine:
1965-1980: R.A.F.
(Ready.Aim.Fire.)
1980-1995: R.F.A.
(Ready.Fire!Aim.)
1995-????: F.F.F.
(Fire!Fire!Fire!)
Need the Golden
Leadership
Triangle.
A man approached JP Morgan, held up an envelope,
and said, “Sir, in my hand I hold a guaranteed formula
for success, which I will gladly sell you for $25,000.”
“Sir,” JP Morgan replied, “I do not know what is in the
envelope, however if you show me, and I like it, I
give you my word as a gentleman that I will pay you
what you ask.”
The man agreed to the terms, and handed over the
envelope. JP Morgan opened it, and extracted a single
sheet of paper. He gave it one look, a mere glance, then
handed the piece of paper back to the gent.
And paid him the agreed-upon $25,000.

1. Every morning, write a list
of the things that need to
be done that day.
2. Do them.
Source: Hugh MacLeod/tompeters.com/NPR

11. Leaders
Re -do.
“If Microsoft is good at anything, it’s
avoiding the trap of worrying about
criticism. Microsoft fails constantly.
They’re eviscerated in public for lousy
products. Yet they persist, through
version after version, until they get
something good enough. Then they
leverage the power they’ve gained in
other markets to enforce their standard.”
Seth Godin, Zooming
12. BUT … Leaders
Know When to
Wait.
Tex Schramm: The
“too hard”
box!
13. Leaders Are …
Optimists.
Hackneyed but none the less
LEADERS SEE
true:
CUPS AS “HALF
FULL.”
“[Ronald
Half-full Cups:
Reagan] radiated an
almost transcendent
happiness.”
Lou Cannon, George (08.2000)
14. Leaders …
DELIVER!
“Leaders don’t
‘want to’ win.
Leaders ‘need
to’ win.”
#49
“When assessing candidates, the first
thing I looked for was energy and
enthusiasm for execution. Does she
talk about the thrill of getting things
done, the obstacles overcome, the role
her people played—or does she keep
wandering back to strategy or
philosophy?” —Larry Bossidy,
Honeywell/AlliedSignal, in Execution
15. BUT …
Leaders Are
Realists/Leaders
Win Through
LOGISTICS!
The “Gus
Imperative”!
16. Leaders
FOCUS!
“To Don’t ”
List
“I used to have a rule for myself that at any
point in time I wanted to have in mind — as
it so happens, also in writing, on a little card
I carried around with me — the three big
things I was trying to get done.
Three. Not two. Not four. Not five.

Not ten. Three.”
— Richard Haass, The Power to Persuade
You = Your
Calendar(Period.)
Calendars
do not lie.
(Period.)
17. Leaders …
SetCLEAR
DESIGN SPECS.
JackWorld/ 1@T: (1) Neutron
Jack. (Banish bureaucracy.) (2) “1, 2
or out” Jack. (Lead or leave.) (3)
“Workout” Jack. (Empowerment,
GE style.) (4) 6-Sigma Jack. (5)
Internet Jack. (Throughout)
TALENT JACK!
18. Leaders …
Send V-E-R-Y
Clear Signals About
Design Specs!
Danger: S.I.O. (Strategic
Initiative Overload)
If It Ain’t Broke
… Break It.
19. Leaders …
FORGET!/
Leaders …
DESTROY!
Forget>“Learn”
“The problem is never how to get
new, innovative thoughts into your
mind, but how to get the old
ones out.”
Dee Hock
20. BUT … Leaders
Have to Deliver, So They
Worry About “Throwing
the Baby Out with the
Bathwater.”
“Damned If You
Do, Damned If You
Don’t, Just Plain
Damned.”
Subtitle in the chapter, “Own Up to the Great Paradox: Success
Is the Product of Deep Grooves/ Deep Grooves Destroy
Adaptivity,” Liberation Management (1992)
21. Leaders …
HONOR THE
USURPERS.
Saviors-in-Waiting
Disgruntled Customers
Upstart Competitors
Rogue Employees
Fringe Suppliers
Wayne Burkan, Wide Angle Vision
22. Leaders Make
[Lotsa] Mistakes
– and MAKE NO
BONES ABOUT IT!
Fail. Forward.
Fast. –High-tech Exec
“No matter. Try
again. Fail again.
Fail better.” —Samuel
Beckett
Need the Golden
Leadership
Triangle.
23. Leaders Make …
BIG MISTAKES!
“Reward excellent
failures. Punish
mediocre successes.”
Phil Daniels, Sydney exec (and, de facto, Jack)
Create.
24. Leaders Know that
THERE’S MORE TO LIFE
THAN “LINE EXTENSIONS.”
Leaders Love to CREATE NEW
MARKETS.
No one ever made it
into the Business Hall
of Fame on a record of
“line extensions.”
“Acquisitions are about
buying market share. Our
challenge is to
create markets.
There is a big difference.”
Peter Job, CEO, Reuters
25. Leaders … Make
Their Mark /
Leaders … Do Stuff
That Matters
“I never, ever thought of myself
as a businessman.I was
interested in creating
things I would be
proud of.” —Richard Branson
“To win this race, Kerry needs to stop
focusing on Election Day and start
thinking about his would-be
presidency’s last day. What does he
want his legacy to be? When sixth-
graders in the year 2108 read about
the Kerry presidency, what does he
want the one or two sentences that
accompany his photo to say?” —Kenneth
Baer/Washington Post/092604
“Management has a lot to do with answers.
Leadership is a function of questions. And
the first question for a leader always is:
‘Who do we intend to be?’ Not ‘What
are we going to do?’ but ‘Who do we
intend to be?’” —Max De Pree, Herman Miller
26. Leaders Push Their
W-a-y Up
Organizations
the Value-added/
Intellectual Capital
Chain
Experience: “Rebel Lifestyle!”
“What we sell is the ability for

a 43-year-old accountant to
dress in black leather, ride
through small towns and have
people be afraid of him.”
Harley exec, quoted in Results-Based Leadership
27. Leaders
LOVE the
New Technology!
28. Needed? Type IV
Leadership:
Technology
Dreamer-True
Believer
Quadrangle: (1) Talent
Profit Mechanic. (4)
Technology Dreamer-True
Believer
Talent.
29. When It Comes to
TALENT …
Leaders Always Swing
for the Fences!
30. Leaders Don’t
Create “Followers”:
THEY CREATE
LEADERS!
“I start with the premise that the
function of leadership is to
produce more leaders, not more
followers.” —Ralph Nader
31. Leaders “Win
Followers Over”
WHAT AN IDIOT: “Instead
of employees being in the driver’s
seat, now we’re in the driver’s
seat.”
“Coaching is
PJ:
winning players
over.”
Passion.
32. Leaders …
Openly Display Their
PASSION!
“Create a
G.H.:
‘cause,’ not a
‘business.’ ”
33. Leaders Know:
ENTHUSIASM
BEGETS
ENTHUSIASM!
BZ: “I am a …
Dispenser of
Enthusiasm!”
“Nothing is so
contagious as
enthusiasm.”
—Samuel Taylor Coleridge
“The leader must have
infectious optimism. … The final
test of a leader is the feeling you
have when you leave his
presence after a conference.
Have you a feeling of uplift and
confidence?” —Field Marshall Bernard
Montgomery
“Make it fun to work at your
agency. … Encourage
exuberance. Get rid of sad
dogs who spread gloom.” —David
Ogilvy
Need the Golden
Leadership
Triangle.
34. Leaders Are …
in a Hurry
The Urgency
Factor: LEADERS
… have a distorted
sense of time. (E.g.:
Rummy thinks he asked months ago … it was
the day before yesterday.)
35. Leaders
Focus on the
SOFT STUFF!
“Soft” Is
“Hard”
- ISOE
Message: Leadership is
all about love! [Passion,
Enthusiasms, Appetite for Life,
Engagement, Commitment, Great
Causes & Determination to Make a
Damn Difference, Shared Adventures,
Bizarre Failures, Growth, Insatiable
Appetite for Change.] [Otherwise, why bother?
Just read Dilbert. TP’s final words: CYNICISM SUCKS.]
“Ph.D. in leadership. Short
course: Make a short list of all
things done to you that you
abhorred. Don’t do them to
others. Ever. Make another list
of things done to you that you
loved. Do them to others.
Always.”
— Dee Hock
The “Job” of
Leading.
36. Leaders Know It’s
ALL SALES ALL

THE TIME.
If you don’t LOVE
TP:
SALES … find
another life. (Don’t pretend
you’re a “leader.”) (See TP’s
The Project50.)
37. Leaders
LOVE
“POLITICS.”
TP:If you don’t LOVE
POLITICS … find
another life. (Don’t pretend
you’re a “leader.”)
38. But … Leaders Also
Break a Lot of
China
If you’re not
pissing people off,
you’re not making
a difference!
39. Leaders
Give …
RESPECT!
“It was much later that I realized Dad’s
secret. He gained respect by giving it. He
talked and listened to the fourth-grade kids
in Spring Valley who shined shoes the
same way he talked and listened to a
bishop or a college president. He
was
seriously interested in who you
were and what you had to say.”
Sara Lawrence-Lightfoot, Respect
Amen!
“What creates trust, in the

end, is the leader’s
manifest respect for the
followers.” — Jim O’Toole, Leading Change
40. Leaders Say
“Thank
You.”
“The two most powerful things
a kind
in existence:
word and a
thoughtful
gesture.”
Ken Langone, CEO, Invemed Associates [from Ronna
Lichtenberg, It’s Not Business, It’s Personal]
“The deepest human need is the
need to be appreciated.” —
William James
41. Leaders
Are …
Curious.
The Three Most Important
Letters …
WHY?
42. Leadership
Is a …
Performance.
“It is necessary for the
President to be the nation’s
No. 1 actor.”
FDR
“My life
is my message.”
Gandhi
“You can’t lead a cavalry
charge if you think you
look funny on a horse.” —
John Peers, President, Logical Machine Corporation
43. Leaders … Are
The Brand
“You must be the
change you wish to
see in the world.”
Gandhi
44. Leaders …
GREAT
Have a
STORY!
“A key – perhaps the key –
to leadership is
the effective
communication
of a story.”
Howard Gardner
Leading Minds: An Anatomy of Leadership
Leaders don’t just make products
and make decisions.
Leaders make
meaning. – John Seely Brown
Introspection.
45. Leaders …
Enjoy Leading.
Whoops:“Great speech,
Tom, but you missed the
most important point.”
46. Leaders …
KNOW
THEMSELVES.
Individuals (would-be leaders)
cannot engage in a
liberating mutual discovery
process unless they are
comfortable with their
own skin. (“Leaders” who are not
comfortable with themselves become petty
control freaks.)
47. But … Leaders
have MENTORS.
Upon
The Gospel According to TP:
having the Leadership

Mantle placed upon thine
head, thou shalt never
hear the unvarnished
truth again!* (*Therefore, thy needs one faithful
compatriot to lay it on with no jelly.)
48. Leaders …
Take Breaks.
The End
Game.
49.
Leaders ???
:
“Leadership is the
PROCESS of
ENGAGING PEOPLE in
CREATING a LEGACY
of EXCELLENCE.”
“ ‘It’s only business,
not personal’ … IT
ALWAYS IS
PERSONAL.”
“LEADERS NEED TO
BE THE ROCK OF
GIBRALTAR ON
ROLLER BLADES”
50. Leaders Know
WHEN TO
LEAVE!
#2: L25
The Passion Imperative:
The
Leadership 25
The Basic
Premise.
1. Leadership Is a …
Mutual
Discovery
Process.
“Ninety percent of what we call
‘management’ consists of
making it difficult for people to
get things done.” – Peter Drucker
“I don’t
know.”
Quests!
Organizing Genius / Warren Bennis
and Patricia Ward Biederman
“Groups become great only when

everyone in them, leaders and
members alike, is free to do his or
her absolute best.”
“The best thing a leader can do for a
Great Group is to allow its
members to discover their
greatness.”
Yes!!!!!!!!!!!!!!!!!
“free to do his or her

absolute best” …
“allow its members to
discover their greatness.”
The
Leadership
Types.
2. Great Leaders on Snorting
Steeds Are Important – but
Great Talent
Developers (Type I
Leadership) are the Bedrock
of Organizations that Perform Over
the Long Haul.
3. But Then Again, There
Are Times When This
“Cult of Personality”
(Type II Leadership) Stuff
Actually Works!
“A leader is
a dealer
in hope.”
Napoleon
4. Find the
“Businesspeople”!
(Type III Leadership)
I.P.M. (Inspired Profit
Mechanic)
Need the Golden
Leadership
Triangle.
Triangle: (1) Talent
Profit Mechanic.
The
Leadership
Dance.
6. Leaders
DO!
1965-1980: R.A.F.
(Ready.Aim.Fire.)
1980-1995: R.F.A.
(Ready.Fire!Aim.)
1995-????: F.F.F.
(Fire!Fire!Fire!)
7. Leaders
Re -do.
“If Microsoft is good at anything, it’s
avoiding the trap of worrying about
criticism. Microsoft fails constantly.
They’re eviscerated in public for lousy
products. Yet they persist, through
version after version, until they get
something good enough. Then they
leverage the power they’ve gained in
other markets to enforce their standard.”
Seth Godin, Zooming
8. Leaders …
LOVE the
MESS!
“I’m not comfortable unless
I’m uncomfortable.”
—Jay Chiat
9. Leaders Are …
Optimists.
Hackneyed But None the Less True …
LEADERS SEE
CUPS AS “HALF
FULL.”*
*Martin Seligman /Learned Optimism
10. Leaders
FOCUS!
“To Don’t ”
List
“I used to have a rule for myself that at any
point in time I wanted to have in mind — as
it so happens, also in writing, on a little card
I carried around with me — the three big
things I was trying to get done.
Three. Not two. Not four. Not five.

Not ten. Three.”
— Richard Haass, The Power to Persuade
You = Your
Calendar(Period.)
Calendars
do not lie.
(Period.)
11. Leaders …
Send V-E-R-Y
Clear Signals!
If It Ain’t Broke
… Break It.
12. Leaders …
FORGET!/
Leaders …
DESTROY!
Forget>“Learn”
“The problem is never how to get
new, innovative thoughts into your
mind, but how to get the old
ones out.”
Dee Hock
13. BUT … Leaders
Have to Deliver, So They
Worry About “Throwing
the Baby Out with the
Bathwater.”
“Damned If You
Do, Damned If You
Don’t, Just Plain
Damned.”
Subtitle in the chapter, “Own Up to the Great Paradox: Success
Is the Product of Deep Grooves/ Deep Grooves Destroy
Adaptivity,” Liberation Management (1992)
14. Leaders Make
[Lotsof] Mistakes –
and MAKE NO BONES
ABOUT IT!
Fail. Forward.
Fast. –High-tech Exec
15. Leaders Make …
BIG MISTAKES!
“Reward excellent
failures. Punish
Impact.
16. Leaders … Make
Their Mark /
Leaders … Do Stuff
That Matters
“Create a
G.H.:
‘cause,’ not a
‘business.’ ”
“I never, ever thought of myself
as a businessman.I was
interested in creating
things I would be
proud of.” —Richard Branson
17. Leaders …
GREAT
Have a
STORY!
to leadership is
the effective
communication
of a story.”
Howard Gardner
Leaders don’t just make products
and make decisions.
Leaders make
meaning. – John Seely Brown
Talent.
18. When It Comes to
TALENT …
Leaders Never
Compromise!
PARC’s Bob Taylor:
“Connoisseur
of Talent”
19. Leaders Don’t
Create “Followers”:
THEY CREATE
LEADERS!
“I start with the premise that the
function of leadership is to
produce more leaders, not more
followers.” —Ralph Nader
20. Leaders
Give …
RESPECT!
“It was much later that I realized Dad’s
secret. He gained respect by giving it. He
talked and listened to the fourth-grade kids
in Spring Valley who shined shoes the
same way he talked and listened to a
bishop or a college president. He
was
seriously interested in who you
were and what you had to say.”
Sara Lawrence-Lightfoot, Respect
Passion.
21. Leaders …
Openly Display Their
PASSION!
BZ: “I am a …
Dispenser of
Enthusiasm!”
“Nothing is so
contagious as
enthusiasm.”
22. Leaders Are …
in a Hurry
“If things seem under control,
you’re just not going fast
enough.”—Mario Andretti
The “Job” of
Leading.
23. Leaders Know It’s
ALL SALES ALL

THE TIME.
If you don’t
TP:
LOVE SALES …
find another life.
(Don’t pretend you’re a “leader.”)
24. Leadership Is
an … Authentic
Performance.
“You must be the
change you wish to
Gandhi
“My life
is my message.”
Gandhi
25. Leaders …
Open the Spigot …
“Beware of the tyranny of
making Small Changes
to Small Things. Rather,
make Big Changes to Big
Things.”—Roger Enrico, former Chairman, PepsiCo
“You can’t behave in a
calm, rational manner.
You’ve got to be out there
on the lunatic fringe.” — Jack
Welch
#3: LShort
Re-imagine Leadership for
Totally Screwed-Up Times:
The Passion
Imperative.
Start a
Crusade!
“Create a
G.H.:
‘cause,’ not a
‘business.’ ”
“Beware of the tyranny of
making Small Changes to Small
Things. Rather, make Big
Changes to Big Things.” —Roger
Enrico, former Chairman, PepsiCo
to leadership is
the effective
communication
of a story.”
Howard Gardner
Make It a
Grand
Adventure!
“Ninety percent of what we call
‘management’ consists of
making it difficult for people to
get things done.” – Peter Drucker
“I don’t
know.”
Quests!
Organizing Genius / Warren Bennis
and Patricia Ward Biederman
“Groups become great only when

everyone in them, leaders and
members alike, is free to do his or
her absolute best.”
“The best thing a leader can do for a
Great Group is to allow its
members to discover their
greatness.”
Yes!!!!!!!!!!!!!!!!!
“free to do his or her

absolute best” …
“allow its members to
discover their greatness.”
Insist on
Speed &
Excellence!
1965-1980: R.A.F.
(Ready.Aim.Fire.)
1980-1995: R.F.A.
(Ready.Fire!Aim.)
1995-????: F.F.F.
(Fire!Fire!Fire!)
“Reward excellent
failures. Punish
Dispense
Enthusiasm!
BZ: “I am a …
Dispenser of
Enthusiasm!”
“Nothing is so
contagious as
enthusiasm.”
“You must be the
change you wish to
Gandhi
New Economy Biz Degree Programs
MBA (Master of Business Administration) MMM1
(Master of Metaphysical Management)
MMM2 (Master of Metabolic Management)
MGLF (Master of Great Leaps Forward)
MTD (Master of Talent Development)
W/MwGTDw/oC (Guy/Gal Who Gets Things Done
without Certificate)
DE (Doctor of Enthusiasm)
15 “Leading” Biz Schools
Design/Core: 0
Design/Elective: 1
Creativity/Core: 0
Creativity/Elective: 4
Innovation/Core: 0
Innovation/Elective: 6
Source: DMI/Summer 2002
Hardball: Are You Playing to Play or Playing to Win? by
George Stalk & Rob Lachenauer/HBS Press
“The winners in business have always played hardball.”

“Unleash massive and overwhelming force.” “Exploit
anomalies.” “Threaten your competitor’s profit sanctuaries.”
“Entice your competitor into retreat.”
Approximately 640 Index entries: Customer/s (service,

retention, loyalty), 4. People (employees, motivation, morale, worker/s), 0.
Innovation (product development, research & development, new products), 0.
“Most executives have no idea how
to add value to a market in the
metaphysical world. But that is what
the market will cry out for in the future.
There is no lack of ‘physical’ products to
choose between.”
Jesper Kunde, Unique Now ... or Never [on the excellence of Nokia, Nike, Lego, Virgin
et al.]
“Strategy meetings held once
or twice a year” to “Strategy
meetings needed several
times a week”
Source: New York Times on Meg Whitman/eBay
Have you changed
civilization today?
Source: HP banner ad
“When assessing candidates, the first
thing I looked for was energy and
enthusiasm for execution. Does she
talk about the thrill of getting things
done, the obstacles overcome, the role
her people played—or does she keep
wandering back to strategy or
philosophy?” —Larry Bossidy,
Honeywell/AlliedSignal, in Execution
“You can’t behave in a
calm, rational manner.
You’ve got to be out there
on the lunatic fringe.” — Jack
Welch
Importance of Success Factors by Various
“Gurus”/Estimates by Tom Peters
Strategy Systems Passion Execution
Porter 50% 20 15 15
Drucker 35% 30 15 20
Bennis 25% 20 30 25
Peters 15% 20 35 30
“In Tom’s world, it’s always better to
try a swan
dive and deliver a colossal belly flop
than to step timidly off the
board while holding your nose.” —
Fast Company /October2003

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Three Takes on

Leadership: (1) The

And paid him the agreed-upon $25,000.

Source: Hugh MacLeod/tompeters.com/NPR

Three. Not two. Not four. Not five.

“What we sell is the ability for

ALL SALES ALL

“What creates trust, in the

having the Leadership

“Groups become great only when

“free to do his or her

Three. Not two. Not four. Not five.

ALL SALES ALL

“Groups become great only when

“free to do his or her

“The winners in business have always played hardball.”

Approximately 640 Index entries: Customer/s (service,

Strategy Systems Passion Execution

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