Professional Documents
Culture Documents
LIL JON
WANTS HIS MONEY!
HOT BOYS
REUNION?
MANNIE FRESH
LEAVES CASH MONEY
ESG
DIRTY
YO GOTTI
REMY MA
JAZZE PHA
PAUL WALL
KILLER MIKE
TRICK DADDY
YOUNG JEEZY
DAVID
BANNER
PLAY WITH IT!
AUG05
PUBLISHER/EDITOR:
Julia Beverly
MUSIC REVIEWS:
CONTENTS
ADG, Wally Sparks
CONTRIBUTORS: FEATURES:
AJ Woodson, Bogan, Cynthia
Coutard, Dain Burroughs, Dar- ESG pg A19
nella Dunham, Felisha Foxx,
Felita Knight, Iisha Hillmon,
TURK pg B20-21
Jaro Vacek, Jessica Koslow, DIRTY pg A26-27
J Lash, Katerina Perez, Keith
REMY MA pg B11
Kennedy, K.G. Mosley, King
Yella, Lisa Coleman, Malik
ALLSTARS pg B13 COVER STORIES:
“Copafeel” Abdul, Marcus
DeWayne, Matt Sonzala, YO GOTTI pg A17 DAVID BANNER pg A32-38
Maurice G. Garland, Natalia
Gomez, Noel Malcolm, Ray LIL WAYNE pg B22-23 PAUL WALL pg B26-28
Tamarra, Rayfield Warren,
Rohit Loomba, Spiff, Swift KILLER MIKE pg B30-31
SALES CONSULTANT: B.G./MANNIE FRESH pg B19
Che’ Johnson (Gotta Boogie) CHAMILLIONAIRE pg A22-24
LEGAL AFFAIRS:
Kyle P. King, P.A. (King Law
5TH WARD WEEBIE pg A29
Firm)
STREET REPS:
Al-My-T, B-Lord, Bill Rickett,
Black, Bull, Cedric Walker,
Chill, Chilly C, Chuck T, Con-
troller, Dap, Delight, Dereck
Washington, Derek Jurand,
Dwayne Barnum, Dr. Doom, Ed
the World Famous, Episode,
General, H-Vidal, Hollywood,
Jammin’ Jay, Janky, Jason
Brown, Joe Anthony, Judah,
Kamikaze, Klarc Shepard,
Kydd Joe, Lex, Lump, Marco
Mall, Miguel, Mr. Lee, Music
& More, Nick@Nite, Nikki
Kancey, Pat Pat, PhattLipp,
Pimp G, Quest, Red Dawn,
Rippy, Rob-Lo, Statik, Stax,
TJ’s DJ’s, Trina Edwards,
Vicious, Victor Walker,
Voodoo, Wild Bill, Young
Harlem
CIRCULATION:
Mercedes (Strictly Streets)
Buggah D. Govanah (On Point)
Big Teach (Big Mouth)
Efren Mauricio (Direct Promo)
It’s about time a Southern-based magazine put the same: our talent. I used to be approached self but I had to tell you and the world how I
it down. I’m up here in Virginia, a.k.a. the Top all the time while hustling my music, and the felt. Also, I respect Young Cash for the drive
of the South, and I got ahold of your mag. I’m people would say that they knew of me and he appears to have, but he too is on Pimp G’s
gonna be following y’all from now on. It’s good would call me Pimp G. Everyone says we look mixtape (which doesn’t even have a name).
to see underground and mainstream Southern just alike. I used to be in denial but I have ac- The fact that he has the audacity to rap with
artist gettin’ their shine on. Keep up the good cepted the resemblance for what it is worth, this man lowers my respect completely. Again,
work and keep it gangsta! JB I fuck with ya! free publicity. When he is in your mag, it’s al- I am a hater even to my crew, but I am also
– LadyDWell, lrbeas@aol.com (Virginia) most like I am in your mag. I actually met him honest. If you print any of this, and he wants
and told him about how I felt, that we looked beef on wax, I’m ready. Your move, twin. -
I’ve been following your mag for about a year alike, and it was weird that we do the same Dame Dozha, damiandoozha@hotmail.com
now and I must say that I’m genuinely happy thing. After meeting him, I traded CDs with him, (Jacksonville, FL)
with your success. I thoroughly enjoy your pub- but didn’t pay much attention to it the first time.
lication and actually look forward to my copy Then, tonight, my evil twin has come to the city The new issue looks great. Spent the morning
each month. As a female, I just wanted to send I dwell in, Tallahassee. He was at The Moon, a reading it. Thank you for putting up with the
the support and let you know that you’re doing place I like to consider my night sanctuar. We bullshit interviews, doing graphic design, and
your thing, withstanding obstacles, and most greeted each other and he gave me his mixtape. draggin’ your camera around to get pics, cause
importantly, facilitating a connection. I see the I felt the need to separate myself from him be- it’s worth it when you put out this good of a
growth with the website and the magazine and cause of the confusion it would cause to have product. To people who are tryin’ to come up
know that you have so much more in the works. us in the same place at the same time. Now, I in the game, you do have a true medium set
Do your thing, stay on the scene, and all you did expect the guy to be good at what he does. up to offer an inside look at the real Hip Hop
deserve will surely be at your feet. And all those I had high expectations, thinking that he looks game. We appreciate it, and even though you
who oppose you without reason will come to re- like me, so he must be blessed with talent as may have some competition, that just shows
gret ever fucking with you! – Skyy, kasmith@ well. Besides, he is in OZONE. Paid for the ad, that you’re on to something. Imitation is the
radio-one.com (Houston, TX) but he is also in the O of OZONE. So he must be highest form of flattery, and none I have seen
doing something right that I am not, and I com- have anything on OZONE. You do a consistently
I been peepin’ your editorials lately in the mag. mend him for that. So, I was excited, in fact. great job with the publication. It helps us, and
I must say I’m impressed with your heart. You The suspense was killing me, wondering what many more like us, more than you will ever
goin’ real heavy against some big dawgs. – Kei- his CD sounded like. I just got through giving it a know. - Trey Wilson, treygeorge3@yahoo.com
non Johnson (Atlanta, GA) thorough listening session. Well, as thorough as (Enterprise, AL)
I could stand, because the music was garbage.
First off, I’d like to thank you for allowing me Beyond garbage. Words can not explain how bad I think you should put my baby Pitbull in the
the opportunity to speak my mind in your maga- it was. I even called in reinforcements to come magazine more. He is the finest and most tal-
zine this month. I don’t want to beat around the listen, because I tend to be a hater. I don’t give ented Latino rapper. Nobody can outdo him.
bush, so I will get to the point. I am Dame Do- anyone much credit. But this guy made me feel Everyobdy should know his name. If you’re not
zha. There’s an uncanny resemblance between the need to write you. I am baffled at the qual- a fan you should be. It’s the sound of his voice
me and another rapper from Jacksonville, Pimp ity of the sound, stature of the cadence he uses, and his fine-ass looks that drive me wild. Pit-
G. So weird that we are from the same town, and even the appearance of the CD. It’s all god bull, we love you and what you stand for. Tell
Jacksonville, and we are both involved in the awful. If you don’t believe me, ask someone, the haters to be gone. You’re #1 in my book.
same industry, but there is one thing that is not and listen yourself. I plan to let him know my- - MissPittbull07@aol.com
W
Read David Banner’s interview, because he’s
right: the harsh reality of the music business ho’s got
is that people don’t give a fuck about you. I the inter-
realized it a few years ago but it’s the type of thing net goin’
where you have to constantly remind yourself so you nuts? This month
don’t believe the hype. All those hugs and fake love don’t it’s Karrine Stef-
mean anything. Let’s just stop pretending. You don’t know fans, a.k.a. Super-
me, and I don’t know you. This is just a job. head, who fucked
a bunch of famous
So do me a favor. Let’s begin a policy of brutal honestly when it dudes (Kool G Rap,
comes to OZONE Magazine. Don’t send me a kiss-ass email that Ja Rule, P Diddy, Dr.
Trevor, me, and Greg G @
begins with “I love your magazine” and ends with a few paragraphs Dre, Usher, Ray J, Irv
Icon in Orlando Gotti, Bobby Brown,
about your group and how wonderful you are and that you’re the
next big thing and OZONE is sleeping on you. Please, please tell me Xzibit) and wrote a
how you really feel, and if you don’t love it don’t say it. I don’t like book about it, trying
to have my ass kissed, unless your name happens to be Al Lindstrom to pass it off as a
(in that case, I thoroughly enjoyed the quasi-apology but I’m still “cautionary tale.”
waiting for Rene’s). Although the writing style itself is not impres-
sive and her constant claims that she’s learned
If you don’t like me, or the magazine, just say it. Don’t be afraid to her lesson are not convincing, the book landed
speak your mind out of fear that I’ll rip your pathetic ass to shreds on the New York Times’ bestseller list thanks
in my next editorial, even though I probably will. to its scandalous content and plenty of free
radio publicity. Needless to say, the men men-
I’ve been on the road almost every day this month and somehow tioned in this book were not pleased, and I’m
DJ Chill, Matt Sonzala, and sure their wives weren’t either. But the person
me at KPFT Damage Control managed to churn out a 100 pages, thanks mostly to a lightweight
Dell laptop, a mobile high-speed internet card from Verizon, my whose reputation has suffered the most isn’t
radio in Houston
trusty driver, and contributions from a number of good people. even mentioned in the book: Tigger.
Someday I’m going to write a book about traveling on a budget, but
today I’ll just leave you with this nugget of knowledge: sleep is not In the first chapter, Superhead says that she
a travel necessity, but showering is. A $5-10 guest pass to the local will not reveal the most damaging informa-
gym (gyms have showers, you know) is much cheaper than any ho- tion, like “the music industry lover” who she
tel room. And if you can’t imagine going a night on the road without caught in bed with another man. When Kool
sleep, you’ll never make it in this industry so quit wasting your time G Rap and his wife, Ma Barker, called in to
and go get a 9-5. I stay in the OZONE truck because if I have to go a New York radio station to dispute many of
through one more airport full-body search I will SCREAM. Superhead’s claims, Ma Barker insinuated that
this man was Tigger. Superhead didn’t confirm
They say sleep is the cousin of death. Think of all the things I or deny the claim, simply stating, “That’s not
would’ve missed this month if sleep was a requirement. Pitbull and in the book.” Here’s Tigger’s side of the story:
Me, Mike, and Pit in Dallas
Lil Jon disrupting a Mary Kay convention and trying to get me drunk
in Dallas? A memorable 4 AM IHOP breakfast in Houston? A week in New York thanks to the good Do you know Kool G Rap’s wife Ma Barker?
people at Universal? Dame Dash making the most of some really stupid questions on a panel Tigger: I don’t know her. I met her once when
at How Can I Be Down in Miami? Jay-Z greeting Young Jeezy at his album release party, or 50 Kool G Rap came to Rap City, but I have no
and Eminem hanging out backstage at the Anger Management tour in Atlanta (you will not see idea why she’s bringing my name up and tell-
photos of either of these incidents in the magazine because of overzealous bodyguards)? ing lies about me on the radio.
Speaking of overzealous bodyguards, I have a question for Interscope/Violator/Clear Channel/ Do you know Superhead?
Radio One/all other overprotective entities: how famous do I have to be to get a permanent Tigger: I do know Superhead, but we were just
all-access photo pass tattooed on my hand? Cause I feel like I’ve paid my dues. G-Unit has, friends.
like, a twenty page photo agreement that you’re required to sign before you can even get
near any of their artists. In fact, I’m probably violating the agreement by even mentioning it, Usually when you hear a rumor there’s some
so I’m sure a cease and desist order will be forthcoming from the Interscope/XXL Corporation sort of truth to it. Where do you think this
(ha, ha). Thanks for the plug, Elliott, you played into my game beautifully! I’m good at this came from?
too, yes? Tigger: I have no idea where that came from.
I’ve been trying to find Super to find out
Shouts out to Matt & Chill at Damage Control (KPFT) in Houston, Miss Info at Hot 97 in New where this is all coming from. I have no idea.
York, and Michael Soul in Columbus, Georgia, for showing some love on their respective radio
shows. Yes, ladies and gentlemen, the coolest white girl in the South is finally available for For the record, are you hetereosexual?
radio and television interviews, and I’m getting better at the on-camera shit, so Barbara Tigger: I am heterosexual. I love women. I
Walters, watch your back. have never engaged in any homosexual activi-
ties, and I do not like men. I have not, and
Judging from the last TJ’s DJ’s, some of you aspiring rappers must have missed my editorial will not, be entering into any man ever in my
about bad breath. Smoking weed, gold grills, bad hygiene, and networking do not mix. At the lifetime. There’s nobody on this earth that
next pool meeting, if I offer you an Altoid, get the hint. I was just kidding about the ass-kissing could tell you that I’m even remotely homo-
though. Feel free to keep doing it, I don’t mind. sexual. I was actually on Hot 97 this morning
and I challenged Ms. Jones or anybody else
- JB the Brutally Honest (jb@ozonemag.com) who wants to challenge me to put up $100,000
against my $100,000 to take a polygraph
test. And when I win, the money is gonna go
towards my charity for HIV/AIDS prevention.
Guilty pleasure:
Black Eyed Peas “Don’t Phuck with My Heart” What was your motivation for starting a
charity for HIV/AIDS prevention?
Ying Yang Twins f/ Bun B “23 Hour Lockdown” Bun B “Draped Up” Tigger: I started the charity in Washington,
Grandaddy Souf f/ Get Cool “Run It” Webbie “Crank It Up” D.C., which is by far the most highly infected
Tony Yayo f/ 50 Cent “I Know You Don’t Love Me” Jay-Z “Back Then (remix)” area in the country. One out of twenty people
Chamillionaire, Pastor Troy, Killer Mike “Southern Takeover” Remy Ma “Secret Location” in D.C. are infected, and 25-30% of the people
David Banner f/ Jazze Pha “We Should Be Fuckin’” 334 Mobb “Keep It Pimpin’” who are infected don’t know.
P$C f/ T.I. & Lil Scrappy “I’m A King” Young Jeezy “Trapster”
Photo Credits:
Bogan: #20
Greg G: #12
Julia Beverly: #01,02,03,05,
06,07,08,13,15,16,17,19
Keadron Smith: #11
King Yella: #18
Luis Santana: #04
Marcus Jethro: #14
Rico Da Crook: #21
Sandra Jacquemin: #09
Travis Mealer: #10
Where did you meet Lil Wayne? Was it more exciting because he was in the
We met after a concert, several years ago. group?
Yeah, a lot more.
Did you approach him, or did he approach he is. Why do you think he was interested in
you? How did you meet? you? Did you have a relationship with him or just
Actually, one of his friends had approached me I’m just his type. He likes light-skinned girls a one-time thing?
outside the club and we were talking. Then with long hair. That’s just what I’ve observed We dated for a few months.
Wayne came by. I guess he tells his friends from being around him. We never really talked
what to do or whatever. I ended up talking to about it. When did it become sexual?
Wayne. We were at their house. It was just me, Slick,
How was he in bed? and Pleasure, and we were chillin’ in the room
Was it a friendly conversation or pick-up Oh, he’s good. I mean, cause he’s such a little watching movies. We were watching the movie
lines or what? guy, people wouldn’t expect much out of him. “Baby Boy” and Slick ‘Em was like, “That’s
It was just a little conversation like, where I’m But he’s good. He’s very energetic. He can go gonna be us one day.” We were just playing
from, stuff like that. He asked me if I wanted for a minute. around and stuff and eventually one thing led
to get on the bus with him. Me and my friends to another.
went with them. Did he do anything unusual?
Not really anything unusual, but he does stuff How old were you?
Were you a Lil Wayne fan before you met during sex. Like, he might be smoking during We’re the same age. We were both 17.
him? sex, or drinking during sex. Stuff like that. And
Yeah, I am a big fan of his. That was my main he always says, “Please, say the baby,” like in Do you think you were too young to be hav-
reason for wanting to get on the ing sex?
Nah, not really.
bus.
“[Lil Wayne] is such a little guy, people wouldn’t
Was the bus headed back to
the hotel? expect much out of him. But he’s good in bed. So was it good or bad?
I’d say it was pretty
Yeah, we went back to the ho-
tel after the show. It was cool.
He’s very energetic. He can go for a minute.” good, but, I guess be-
cause he was young
His friends were around for a – still is young – he liked
minute. I think they had to leave a few hours that song “Soldier.” (laughing) to play around and joke around a lot. That’s
later, so that time, nothing really went on. We kind of a turn-off when I’m in the mood to do
just exchanged numbers. He called me and we Did you only sleep together once or was it a something. He’d be telling jokes, acting silly,
kept in touch. We met back up a while later relationship? playing around.
in [another city]. Then we lost touch for a No, it was several times.
few months. He’d switched numbers. One of What did you do in bed?
my friends had been at the show too, and she Did he ever throw on a Lil Wayne CD to listen He likes really rough sex, and he likes to take
hooked up with one of his friends. When she to during sex? it out and cum on your stomach. He does that
went to see him, I ran into Wayne again and we He played a Lloyd CD once during sex, but a lot.
got back in contact. mostly, nah. He never played a Lil Wayne CD.
It’d usually be so late we’d go to sleep right So you think he just needs to grow up a lit-
When did it become sexual? afterwards. tle.
When me and him started fucking, that’s when He needs to grow up a lot. Even when I see him
he was with Nivea. I started reading magazines Why did it end? on TV, he’s the loudmouth. He’s always the one
that said she was his girlfriend, but he never He got married, so I respect that. We talk every that wants to play around. He acts the same
said anything about it. But he’s kind of a ladies’ now and then but we don’t sleep together any in person.
man about it. He wasn’t trying to jump into more.
it. He was a gentleman. He’s a real respect- Do you still sleep with Slick ‘Em now?
ful guy. There have been rumors that some people No, but we still talk occasionally. We’re not to-
in the Cash Money camp are gay. Did you gether anymore.
What was the situation when you finally ever see anything that would make you think
hooked up? that? Why did it end?
His friends were all in the room, smoking and Oh, no, no, not at all. I haven’t seen any signs I don’t really know. I think it’s because the
stuff, and when everybody left it was just of that, and I’ve been around all of them a lot group started getting bigger and people started
me and him. He took a few phone calls, but – Cash Money and Sqad Up and the new Young to know who they were. He started to get big-
when my phone rang he wanted me to cut Money camp. I never saw anything like that go- headed about the situation. He feels like girls
my phone off. We were in the front room ing on. are always gonna want him wherever they go,
of the suite and then we moved into the so he doesn’t need to have a girl. I don’t really
bedroom. It was like 4 or 5 in the morn- Would you consider yourself a groupie? know.
ing. We started talking and one thing No, I wouldn’t consider myself a groupie, be-
led to another. cause I wasn’t doing it because of who he was. When you see him on TV, how does that make
I was kinda into him as a person. I acted the you feel?
Obviously, he’s got a lot of girls same with him as I would with a regular person Just to know that other girls want him, that
chasing after him because of who who’s not a rapper. makes me want him back.
Photo Credits:
Bogan: #18
J Lash: #01,16
Julia Beverly: #03,04,05,06,
07,09,11,12,13,15,17,19,21
King Yella: #20
Malik Abdul: #10
Marcus Jethro: #14
Spiff: #08
T-City Promotions: #02
Photo Credits:
Bogan: #04
Travis Mealer: #12
DJ Quest: #01
Johnny Lewis: #21
Julia Beverly: #02,05,06,07,
09,13,16,17,18,19,20
Keadron Smith: #08
Luis Santana: #15
Malik Abdul: #11
Playa Rae: #14
Rico Da Crook: #03
T-City Promotions: #10
You put out three albums independently? It seems like you’ve got good business sense. they don’t like to pay people. Have you had
Two through Select-O-Hits and one through Where did you get that from? Did you read up any problems getting your money?
TVT, the Life album. We had a distribution on the music industry before you got into it, or We got lawyers, managers, people who stay on
situation with TVT but it was still indie. From just a natural hustler? top of that. Me coming from the streets, it’s
the Dope Game To the Rap Game was the first I didn’t really read up on it. I took the hustle part of the street code. I heard stories about
album, and Self-Explanatory was the second. mentality from being in the streets and just took Cash Money and TVT, but where I’m from you
Those were my solo projects. I put out a host it to the music industry. To me, it’s common don’t get in other people’s business. That
of other indie projects. sense. If you how to add and multiply, it’s not didn’t bother me when it came to making
too hard to figure out. If you’re getting $8 per CD my decision. I was taught not to get in other
For anybody else who’s indie and struggling through Select-O-Hits and you sell 10,000 CDs, people’s business. I ain’t thinking twice about
with distribution, would you recommend that’s $80,000. It’s just common sense. You’re what they done with former artists. I’m worried
Select-O-Hits? your own boss. I guess you just have to have the about my money and my money only. I stay out
Yeah, I have a good relationship with them, money in the beginning to do what you have to of people’s business. Once again, a lot of shit is
and made a lot of money with them. do. I just took the same street mentality, the on the artist. If you ain’t on top of your busi-
hustle format, and did it with the rap game. It’s ness, it’s on you. Some people put themselves
Did you decide to stay independent because the same game, really. in a position to get done like that. I just use the
the situation was better for you financially? same strategies to get my paper. I stay on top
Probably not all the way, but that was part of You look kinda clean-cut. Is that part of your of my game and don’t leave no hole open for
it. With a lot of indie rappers, it comes to a image, to separate yourself from people’s per- anybody to get over on you. That’s just life. If
point where you have to expand to even be ception of a Southern rapper? you just wanna be a rapper and all you’re con-
hot down here. It’s like, you’ve come as far as It ain’t really that I try to do it, it’s just how I cerned about is girls and getting high, you ain’t
you gonna go in Memphis. When I put out my am. I would always stay fly, but I ain’t never be- paying attention to your money ‘til you wake
third album I had money, but I wanted to go to lieved in tryin’ to look rough. Certain people do up. I ain’t sayin’ it’s cool for companies to do
the next level. I felt like I had put in enough that – they try to look hard and shit. We wanna artists like that, I’m just sayin’, you have to do
work independently. Now, I’m trying to take it stay fly, stay fresh, look good. We on some playa you and stay on top of your business.
to the next level and get the shine for Mem- shit.
phis. I want to take Memphis to the next level. What other projects are you working on?
That was the main reason I wanted to go with What other parts of Memphis culture do you I do this Blackout Squad CD, where I take all
a major company – I could do stuff that other plan on exposing to the world? the Memphis rappers that I can work with and
artists around here didn’t do. It ain’t all about I wanna show them how real it is down here. Peo- put it together. We do the Blackout CD every so
Memphis not getting the credit. I think a big ple associate Memphis with the club. They think often. We’re about to release Volume 2. We’ve
part of it is that the rappers who were able we in the club all day jumpin’ around, getting got another indie act called V-Slash that’s about
to do it didn’t. If you’re from Memphis, why buck, sweating and wearing big straw hats. It’s to drop too.
are you shooting all your videos in Miami and all about pimpin’. It’s real life down here. Peo-
Atlanta? Everything we do, we wanna be right ple getting money, people looking good, having What do you look for when you sign a new
here where we come from. This is where I common sense. It ain’t no country shit. It might artist?
grew up. be a small city on the map, but it’s equal to New We’re looking for a person who can do them,
York, Atlanta, any other city. It’s real down here. who doesn’t need me in the studio with them
Who exactly are the Block Burnaz? It ain’t what their perception is down here. I all day. Kinda like All-Star. Dude was hot in his
Block Burnaz is the group that’s signed wanna show that to the whole world. own market before I even heard of him, so it
to my label. I got a production deal with ain’t hard work with him. He just like me, he
Cash Money, so we’re able to put out dif- What’s the name of your new album? run his own situation. I just help him add gas
ferent acts through the Cash Money/Uni- Back To The Basics. We got Baby on there, Bun B, to his fire. It’s the same situation we have with
versal situation. Block Burnaz is one of 8Ball, All Star, Block Burnaz, you know. Cash Money. The let us do us 100%, and when
the first groups I took that way. I’ve we’re finished they do what they do.
also got a solo artist, All-Star, out of You have deals with both Cash Money and TVT,
Nashville. and there have been rumors in the past that - Julia Beverly, jb@ozonemag.com
Photo Credits:
Felita Knight: #03
J Lash: #13
Julia Beverly: #01,02,05,07,
08,09,14,15,16,17,18,19,21
Keadron Smith: #04,11
Malik Abdul: #12
Matt Sonzala: #20
Sandra Jacquemin: #10
Travis Mealer: #06
Photo Credits:
Bogan: #18,19
J Lash: #03,09
Julia Beverly: #04,06,07,10,
11,12,13,16,17,21
Malik Abdul: #08,14
Marcus Jethro: #20
Matt Sonzala: #05
T-City Promotions: #15
TJ Chapman: #01
Travis Mealer: #02
PAUL WALL’S FORMER RAP
PARTNER CHAMILLIONAIRE
IS USED TO BEING
THE
BAD
GUY.
NOW HE’S BACK
FOR REVENGE.
What’s the difference between Universal and We had a debate in the magazine recently What’s your diet?
Rap-A-Lot? Is it more family-oriented? – Bohagon didn’t like the fact that Field Mob Pimp: I drink a lot of liquids and eat only twice
Gangsta: Yeah, it’s more family-oriented. You had pigs in their video to represent life in the a day to make sure I ain’t just being doggish. I
can tell J directly what you want to do. With country. drink juice, water, and a lot of liquids. I drink
Universal, you had to go through ten niggas be- Pimp: You’ve got to rep where you come from. liquor. I ain’t never really cared for beer, but
fore you could see Monty or Avery. That right Field Mob put pigs in they video? I ain’t seen no- we drink plenty of liquor and plenty of weed so
there has got a lot to do with it. body else put pigs in their video, so they came it’s a balance.
different and I love them for that shit. It’s the Gangsta: I don’t eat pork no more, I cut that
Did signing with Rap-A-Lot open the doors for country. That’s gangsta. How can you hide being out for health reasons. I just like to know what’s
you to work with other artists on the label from the country? Albany, Georgia is the same going in my body. If it ain’t good for me, I ain’t
like Bun B? as where we come from, Montgomery, Alabama. gonna eat it. I eat a little red meat and chicken,
Gangsta: Yeah, you know, we’ve got our own Shit, we were raised ‘round cows and pigs, so but I’m tryin’ to slack up on that too.
creativity. They give us leeway to make our de- if they took that to the next level and put it Pimp: I still eat pig ears though. I love pig ear
cisions. in their video, that’s love. I don’t know what sandwiches and chitlins. Love it, love it. I don’t
exactly Bohagon said. Maybe he meant it in a think I can leave it alone. I might be on a diet,
How is this album Hood Stories different from different way. I got love for Bohagon too, so I but a pig ear sandwich every now and then is
your last album? think it was just a misconception. okay. (laughing) Nah, I’m just fuckin’ with you,
Gangsta: This album is just a little more ma- but I’m still on pork though. I just watch how I
ture. We representing Alabama and letting nig- Do you think the North has a perception of eat. I don’t overdo it no more. Instead of two
gas know where we’ve been, just keeping it country rappers that includes pigs and such? Big Mac’s, now it’s just one. Instead of five eggs
hood. Pimp: They always gonna think like that. That’s with cheese, it’s two.
Pimp: We more mature. We grew up a little bit how we’re portrayed. But we’re ridin’ big
more. We get older every album and talk about Chevys down here with 26’s. Y’all shit ain’t no Did you notice a change when you stopped
something new and different. harder than ours; ain’t no different. We doing eating pork?
our thing. We could laugh at how they talk or Gangsta: Yeah, I started feeling a little better.
How does Montgomery, Alabama, compare to act, so it goes both ways. No high blood pressure, no headaches.
other cities you’ve visited on the road?
Gangsta: Places like New York and Cali are just For people who might not be familiar with Do you exercise?
you, what’s been your biggest hits so far? Pimp: Yeah, I exercise. I get up in the morn-
Pimp: “Hit The Flo’,” “I Wish,” and “Candy ing and throughout the whole day I end up do-
Man.” “Hit The Flo’” opened the doors; that ing about 300 pushups. I do ten here, and if
was the first hit off our first album. I’m thinking about it I drop and do ten later.
Throughout the whole day it ends up being like
300. I do pushups, situps, and we be on them
barbells too. Shoutouts to my homeboy Rod-
ney, my personal trainer. I go to World’s Gym in
Montgomery, Alabama.
Gangsta: I just like to do pushups and situps and
curls and all that. I don’t do too much. I kinda
gained a little weight so I’m tryin’ to work it
off.
Pimp: The number one workout plan for me is
fuckin’ three different hoes three times a week.
That’s the best cardio a man can get.
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DAVID
BANNER
PUT IN YEARS OF HARD WORK
TO GET TO THE TOP. NOW HE’S
GOT TO “PLAY” TO STAY THERE.
“TO BE IM-
MORTALIZED
IN HISTO-
RY MEANS
MORE TO
ME THAN
MONEY
DOES.
NOBODY
CAN ‘X’ ME
OUT OF HIS-
TORY.”
A34 OZONE AUGUST 2005
life is getting better. You’re blessed.” As much as I’ve
been blessed, I’m still a really down person a little bit.
The crowd will never see that, though. I’m so critical
of myself and my career. I don’t ever take time out to
be happy about the things I’ve accomplished. I concen-
trate more on the things I didn’t do right; relationships
I could’ve handled better.
Lil Jon.
Lil Jon was just interested in me because he saw the
hustle, and early on he’d even help me out with beats.
When he got hot, dude still supported me and made sure
I got good looks in his videos. The whole Atlanta move-
ment really supported me and what I was trying to do
for Mississippi.
Lil Scrappy.
Scrappy’s like my little brother. He reminds me of how I
was at that age. I always wanted to make sure he’d be
aight, even before his career popped off. Scrappy just
recently came back to Mississippi and did a free concert
for the kids for me.
Mannie Fresh.
I met Mannie Fresh at The Source Awards, when all of
us performed – me, him, Ying Yang, Bonecrusher, every-
body. Mannie was like, “Dude, you’re one of my favorite
artists, cause you’re the underdog. I root for the under-
dog, and I wanna help you.” Ever since then, Mannie has
always helped me, given me sounds, always keeping me
updated on what’s going on. If somebody’s working on
some stuff, he’ll make sure I’m a part of it. Me, Jazze,
and Mannie are just the get money brothers.
Trick Daddy.
Trick goes down in history for me because “Thug Holi-
day” was the first big hit I ever had. Trick really got
it poppin’ for me, and he’s always helped me do well.
Whenever he sees me, he either tells me what I’m doing
wrong or what I’m doing right.
Nelly.
When I produced “Tip Drill” for Nelly, he had already
sold like fifteen million, so for Nelly to come to me for
production was really big. Everywhere I went, people
would tell me, “Nelly was talking about your beats on
the radio.” Dealing with Nelly is one of the things that
helped solidify David Banner as a top-notch producer,
and of course, “Tip Drill” was the ghetto video of the
century.
T.I.
“Rubber Band Man” was the biggest production credit of
my career so far. T.I. told me a long time ago, “If you be-
lieve in me and work with me, I’m gonna take this song
and flip it a million times and come back and get you.”
A lot of people say that, but not too many people keep
their word. Dude came back and took care of me, so
that let me know that it’s still some men in this industry
that can keep their word. Even before he blew up Tip
always made sure he paid whatever he could for beats
– he didn’t want nothing for free.
Twista.
Twista’s one of the best homies in the game. We’ve
known each other for almost ten years. Whenever I call
him, he’s there.
(Above) Banner was elected SGA President of Southern University in 1996, but don’t call him a politician
OZONE
OZONE A
AUGUST
UGUST 2005
2005 AA35
35
A36 OZONE AUGUST 2005
BEHIND THE SCENES ON THE SET OF DAVID BANNER’S “PLAY” Photos by TJ Chapman
WORDS/PHOTO ILLUSTRATIONS:
JULIA BEVERLY
ADDITIONAL CONTRIBUTIONS:
TJ CHAPMAN, JARO VACEK,
CJ PETERS, & KING YELLA
CARL ON THE
THOMAS’ SET OF
“MY FIRST YUNG WUN’S
LOVE”! “WALK IT,
TALK IT”
WITH YUNG &
SWIZZLE!
WITH
BOOSIE
ON THE
SET OF
“AIN’T
GOT
NOTHIN”
ON THE SET
OF CARL THOMAS’
“MY FIRST LOVE”!
FUN FACT: DAVID BANNER WILL HAVE A SUPPORTING ROLE IN CRAIG BREWER’S
NEXT FILM, BLACK SNAKE MOON. BREWER ALSO DIRECTED HUSTL E & FLOW.
OZONE AUGUST 2005 A41
DAVID BANNER’S CERTIFIED OZONE COMIC BOOK!
LIL JON!
INTRODUCING...
What song are you featured on for David Banner’s new album
Certified?
The song I’m on, “Treat Me Like,” featuring Jadakiss, was supposed to
be on the album, but [my label] TVT are some bitches. In case y’all didn’t
know, I’ll never record another album for TVT again. You’re hearing it right
here in OZONE.
Why’s that?
He don’t know how to pay people and take care of the people that helped
take his label to another level. You’ve gotta take care of the people that
helped you make money and basically made your company and made other
artists wanna come to your fuckin’ label.
What about the other artists that you helped bring to the la- LIL JON’S VITAL STATS:
bel? Are they getting paid? ALTER EGO: JONATHAN SMITH
I don’t know if Pitbull is happy. I don’t know if Ying Yang is happy. I don’t
think Jacki-O is happy. I don’t think Teedra Moses is happy. I don’t think
COSTUME: PLATINUM GRILL, SUNGLASSES
anybody’s happy at TVT. SUPERPOWER: ZERO TO CRUNK IN 60 SECONDS!
So what’s the problem? Wouldn’t a CEO want to keep his big- artists’ albums?
gest artist happy? Right, and that goes back to the Banner thing. [Steve Gottlieb] and Ban-
Yeah, you would think that. One of the main rules of having a record com- ner had worked out something, and I guess he’s reneging on their agreement.
pany is to take care of your people. Take care of your little soldiers and Whenever you’re signed to a label, you have to get clearance to appear as a
they’ll be down with you forever. He don’t take care of nobody. feature on other artists’ albums. Banner personally talked to Mr. Gottlieb on a
couple occasions about me getting on a record for his album. I think Mr. Got-
It wasn’t an issue before, with previous albums? tlieb told Banner that he would clear it, but since now I’m not recording for
Yeah, it was, but sometimes you let stuff build up so you can get a more Steve or even talking to Steve, he thinks he can get back at me by not clearing
substantial payday later on. features. He won’t even let me get in videos. I did the “I’m A King” song with
P$C and he sent the label letters preventing them from using the footage. I
When is your contract up? can’t get in the video for the YoungBloodz “Presidential.” It’s a bunch of fuckin’
I have a couple more years, but legally, that stuff will all be worked out. bullshit. He’s hating. But he can’t get to me, because I can still make money as
Somebody else might wanna pick up the contract or whatever. Who a producer. He can’t hurt me.
knows what could happen. All I know is that I don’t fuck with Steve Got-
tlieb. I’m not gonna do any more records for TVT. I’d rather quit rapping Why wasn’t a video filmed for “Lovers & Friends”? There were ru-
than give this muthafucker another album. mors that you had problems with Usher. Do you feel like the record
coulda been bigger than what it was?
So because of the issues with TVT, you can’t appear on other That was the labels again. When you’ve got a song with three superstars from
FUN FACT: DAVID BANNER APPEARED IN ONE OF LIL JON’S FIRST VIDEOS, “BIA
BIA,” SPITTING FLAMES - LITERALLY!
A42 OZONE AUGUST 2005
Yeah, they clearly tried to Punk me. They tried to get me with the same
shit they did to T.I., but it didn’t work. T.I. was getting on a private jet,
and there was some bags in there and they were like, “Who’s bags are
these?” On mine, they had a body in the bag. Dude was duct-taped
and tied up and shit. On T.I.’s they had some bullets in the bag. He’s on
probation, so this muthafucker was trippin’, buggin’ out.
Was it a similar situation, where the label didn’t want to clear Any interesting tour stories from Anger Management?
the features? To me it’s just work. Every day I’ve gotta be mentally ready to get out
Yeah, it was clearances, and mismanaging. Steve has his Def Jam prob- there and give niggas a good show. We haven’t toured since the Crunk
lems because of the Lyor Cohen lawsuit. Def Jam has a sour taste in Juice album, so to get out here and touch these fans after Dave Chap-
their mouths with Steve from that situation, so that could be part of the pelle and Crunk Juice, it’s great. Eminem brings me on stage with him
problem with getting Ludacris’ verse cleared. It’s just crazy. every night now to close out the shows, so that’s like Em cosigning for
me. At the end of the show, he says, “Lil Jon, is it over?” The last thing
Were you happy with the Crunk Juice album sales? the audience hears is me saying “Yeah!” and “What?!” So I ain’t really
My album sales are amazing. Two million plus and the record is still sell- got no crazy stories, I’m just out here working. I’m like a brand-new
ing. I’m blessed to even be able to put out the last album. I look at every- artist, that’s how I’m looking at the shit. Even though I’m out here with
thing as a blessing. I don’t look at anything negative, because no matter [Eminem and 50 Cent] I’m still the opening act, so I’m grindin’, making
how much negative shit happens to you, there’s always something posi- contacts with the DJs and trying to make business happen. CRUNK!!!
tive you could pull out of it. I showed people I could do some shit other Energy Drink happened because we were on tour. When we went on
than crunk music. I showed them I could do R&B shit too. It showed that the Grey Goose tour I met the guy from Grey Goose, Sydney Frank,
people loved me and Usher and Luda together. and that’s how he got involved with CRUNK!!! Energy Drink. He put
the money up. So, after the last tour CRUNK!!! Energy Drink hap-
Why aren’t the Eastside Boyz on the Anger Management pened, and this is a way bigger tour so who knows what’s gonna happen.
tour with you? We’re just looking for opportunities.
They’re at home working on their album. I don’t really wanna be an
artist right now. I wanna produce. Even though I’ve had all this success, Anything else you’d like to say about Banner’s album?
I haven’t really been able to sit at home and do tracks like most produc- Banner, you need a vacation, you piece of shit. You work too hard. La-
ers. They wanna become as big as I am. They wanna become stars too. dies and gentlemen, I don’t think y’all understand. Y’all really need to go
When we do stuff together, sometimes people just talk to me because pick up Banner’s new album, because this muthafucker was going crazy.
they don’t know who the Eastside Boyz are. They wanna do their own Julia can attest to that – he was losing his mind, no sleep, working on
thing and stand on their own two feet, so they’re at home working on this damn album to make y’all muthafuckers happy. So you need to give
their record. I came out to do the shows cause the shows were already that man the courtesy and go pick it up. Buy his muthafuckin’ album.
booked, and somebody’s gotta go do the shows. So they’re home doing
their album. Me, Scrappy, and Bohagon are working on their albums. BANNER AND
We’ve got the studio on the bus so we comin’ up with some hot shit. JON AT FUNK-
MASTER FLEX’S
Did Trillville skip the tour because of the Lil Scrappy beef? CAR SHOW IN
Nah, Scrappy and Trillville are cool. They had their problems, but they MIAMI!
worked that shit out after those mixtapes came out. Trillville is doing
their thing. I needed to bring Scrappy on the road to keep him out there.
Trillville just had a big record and their album’s coming, but Scrappy
hasn’t had anything since “No Problems.”
NELLY!
INTRODUCING...
Why did you decide to drop two albums on the same day,
Sweat and Suit?
Honestly, I went into the whole project looking to do one joint. Then I just
started doing so much material I thought it would be hot to do something
different and new.
When you go into the studio do you specifically say, “Now I’m
going to make a song for the ladies” or “Now I’m going to make
a party song”? What’s the process like?
I just go in and do it. I work with a lot of my in-house producers like Base-
ment Beats and Mo’ Beats, so I pretty much already know what it is I
wanna do. I’m not really trying to categorize it and say, “This one’s for this”
or “This one’s for that.” But it does get to a point to where you have to
be like, “Okay, do I have everything to make this a well-rounded album?”
That’s when I came up with the whole concept of doing two albums. I
realized that people have supported me on both ends of the music that
I do. I’ve had people support me on the “#1”, “Hot in Herre,” “Air Force
Ones,” “Country Grammar,” and “E.I.” But they also supported “Pimp
Juice,” “Ride Wit Me” and “Dilemma.” So I was like, “How about if I just
separated them and did one album of each?”
FUN FACT: DAVID BANNER PRODUCED THE BEAT FOR NELLY’S INFAMOUS “TIP
DRILL,” A REMIX OF HIS HIT “E.I.”
A44 OZONE AUGUST 2005
DAVID BANNER’S CERTIFIED OZONE COMIC BOOK!
INTRODUCING...
JAZZE PHA!
...THE UNDERRATED MEMPHIS MACK IN-
JECTS SOME PIMPIN’ FLAVOR TO DAVID
BANNER’S NEW ALBUM CERTIFIED!
Being from Memphis, how would you compare the music scene
in Memphis to the scene in Atlanta?
I think Memphis is definitely a musical city. Atlanta just had more resources
with LaFace and So So Def and Dallas Austin and everybody doing they
thing. Atlanta just had that head start on a big label level. I’ve got so much
going on out here in Atlanta, I don’t know if I could leave my city now. It’s
like going out of town. I’ve gotta be here. It’s so much more going on here
for me. It’s more friendly for record labels, too. If a label wants to send
Mariah Carey down here to Atlanta, she can come see Jazze Pha, Dallas
Austin, and JD all at one time. It’s more accessible.
On Slim Thug’s “Incredible Feeling,” you talk about how much Are there any producers today that you feel are underrated?
fun it is to make money. Is that your main motivation for being Yeah, Jazze Pha! But it’s cool, because that’s why I stepped up and started
in this business, or is it more about the music? saying my name and letting people know that my presence is here. Showing up
You know, that’s just one aspect of it. It’s a celebration. It’s really a great in the videos has done a lot for my career in the last few years.
FUN FACT: JAZZE PHA’S FATHER, JAMES ALEXANDER, WAS A MEMBER OF THE
LEGENDARY SOUL SINGERS THE BAR-KAYS!
OZONE AUGUST 2005 A45
DAVID BANNER’S CERTIFIED OZONE COMIC BOOK!
GET COOL!
INTRODUCING...
For some reason I thought you were from the Carolinas, be-
cause of your affiliation with Petey Pablo.
Nah, nah, I’m from Cordele, Georgia. Get it right. I ain’t from Atlanta, I
ain’t from Albany, I’m from Cordele, Georgia.
FUN FACT: GET COOL PRODUCED BLOODRAW’S “MY BLOCK BURN,” GRANDADDY
SOUF’S “RUN IT,” AND DAVID BANNER’S “PUT THAT ON EVERYTHING” WITH TWISTA!
A46 OZONE AUGUST 2005
DAVID BANNER’S CERTIFIED OZONE COMIC BOOK!
MARCUS.!
INTRODUCING...
EAST MEM-
PHIS IN THE
HOUSE,
...THE FIRST ARTIST ON B.I.G.F.A.C.E. EN- MANE..
TERTAINMENT, THIS SLICK-SPITTING MEM-
PHIS RAPPER IS HERE TO SAVE THE DAY!
INTRODUCING...
TRICK DADDY!
...THE MAYOR OF MIAMI AND CEO OF THE
DONK RYDERS REPRESENTS FOR DAVID
BANNER AND ALL THE “REAL NIGGAS”!
David Banner says that every time you see him, you tell him
what he’s doing right or wrong. What’s your advice now?
The only thing I think he need to do is an X-rated version of the video for
that new single he got, “Play.” Let them girls show some inner thighs.
FUN FACT: TRICK DADDY’S “THUG HOLIDAY” WAS DAVID BANNER’S BREAKTHROUGH
PRODUCTION CREDIT.
A48 OZONE AUGUST 2005
DAVID BANNER’S CERTIFIED OZONE COMIC BOOK!
F-FR-
F-FRESH!
A-TOWN,
STAY DOWN,
SHAWTY!
What’s it been like working with David Banner? Did you do production for David Banner’s new album Cer-
Lil Scrappy: Banner is like the big brother that I never had. He’s the tified?
one that kinda put me back on my game a little bit. He sat there and Mannie Fresh: We’re still doing a song. I’m gonna do one for him. I’m in
told me, “Dawg, you real. I know you short or whatever, so you feel like Houston right now and David left here yesterday. I’m gonna try to get
you gotta be extra crunk cause you’re the small nigga, but nigga, you is a song on there cause his album got pushed back.
Lil Scrappy, feel me? Can’t nobody take that away from you.” When
he told me that, and all the shit he went through, I was like, damn. He’s Have you enjoyed working with David Banner in the past?
a straight uplifting person, and you can tell throughout his career he’s Mannie Fresh: That’s like my brother. When we work together, I don’t
uplifting too. But on the mic he’s a straight beats. On the beats, too. look at it like work. There ain’t really no words I could say. David is just
a good dude.
Are you featured on his album Certified?
Lil Scrappy: Nah, I’m not on his album. Shoulda been, though. But he What about your own solo projects, are you working on an-
gave me a beat for my album, “G’ed Up.” When I say “G’s Up,” I’m talk- other album?
ing about God’s lil’ thug cause God is up, feel me? I’m a real person, so Mannie Fresh: Nah, I’m pretty much doing everybody else’s songs. I
through the hood music I slide God in there every now and then. That’s probably won’t even do that again. I never really wanted to be an art-
what David Banner does too. You can’t just be out here in the streets ist. It’s cool, but I kinda wanna concentrate on doing production. That’s
and be waking up in the morning by your lonesome thinking there’s no- what I love to do. When you start to do one thing, it takes away from
body to help you and shit. That’s the type of nigga David Banner is. another. I’m tired of stretching myself out.
ESG
DIRTY
YO GOTTI
REMY MA
JAZZE PHA
PAUL WALL
TRICK DADDY
YOUNG JEEZY
DAVID BANNER
CHAMILLIONAIRE
LIL JON
WANTS HIS
MONEY!
HOT BOYS
REUNION?
MANNIE FRESH
LEAVES CASH
MONEY
PAUL
WALL
THE PEOPLE’S CHAMP
01: Big Kuntry and Slim Thug @
Visions for Young Jeezy’s album
release party (Atlanta, GA)
02: Big Cotten and Shock Muzik @
The Moon for TJ’s DJ’s (Tallahas-
see, FL)
03: David Banner’s listening ses-
sion @ Studio 7303 (Houston,
TX)
04: Shawty, DJ Jelly, and Bigga
Rankin @ Visions for Young
Jeezy’s album release party
(Atlanta, GA)
05: Joe Anthony and Lil Jon
@ Anger Management tour
(Dallas, TX)
06: Peter Thomas and Da-
mon Dash @ How Can I Be
Down (Miami, FL)
07: Scarface performing @
Roxy (Houston, TX)
08: Peter Thomas and
Benzino @ How Can I Be
Down (Miami, FL)
09: Jody Breeze reppin’
OZONE @ Visions for
Young Jeezy’s album
release party (Atlanta,
GA)
10: Ruthie, Sandy, and
Rashaun @ Cairo (Or-
lando, FL)
11: Gucci Mane and
Darrell Johnson @ Hot
104.5’s Rap It Up block
party (New Orleans,
LA)
12: DJ EFX and JR rep-
pin’ OZONE @ How Can
I Be Down (Miami, FL)
13: Like father, like
son: Lil Troy and T2
(Houston, TX)
14: Mr. Collipark and
Jokaman @ TJ’s DJ’s
(Tallahassee, FL)
15: Willie, Cubo, Pic-
calo, and Jimmy Choco-
late @ Upstart Record
Pool (Jacksonville, FL)
16: 8Ball, Young Buck,
and MJG shooting their
video for “Stay Fly”
(Miami, FL)
17: DJ Clue and Chad
of The Neptunes @ Sobe
Live (Miami, FL)
18: On the set of Pretty
Ricky’s “Your Body” (Mi-
ami, FL)
19: Gil Green, Chamillion-
aire, and Lil Flip on the set
of “Turn It Up” (Houston,
TX)
20: Sway, Big WIll, and Luke
@ the Rollexx (Miami, FL)
21: Devin the Dude gets his
Pacman on @ Studio 7303
(Houston, TX)
Photo Credits:
Bogan: #16,17,18,20
Johnny Louis: #08
Julia Beverly: #01,02,04,05,
06,12,13,14,15,19
Keadron Smith: #03
Malik Abdul: #09,10
Marcus Jethro: #11
Matt Sonzala: #07,21
T D
he NBA has it. The NFL has it. Hollywood actors have it. Hell, on’t be scared off by the title. No one expects you to grab a guitar and
even your local garbage man or fast food employee has it. How- a shave your waves into a Mohawk. We’re not suggesting you should
ever, if your occupation is Hip Hop artist, you don’t have it. abandon your regional sounds in favor of some Limp Bizkitesque
bullshit. No, the point of this column is more to teach the ways that you,
What is “it,” exactly? I’m talking about a pension fund. A retirement the rapper, producer, or DJ can take your career into your own hands and
fund, a 401K. Better yet, we Hip Hop artists often lack something as thrive. This month we’ll focus on touring as an independent artist.
fundamental as healthcare or life insurance. The basic benefits that
are offered to nearly every working citizen in the country never reach It’s no secret that the bulk of an artists’ money comes from touring. Sure,
those of us who call “Hip Hop” our job. some rappers live the fast life for a few good years as they ride out a couple
of hit singles, but what do they do before and after that peak? Sit on your
For the most part, America doesn’t look at rap as a “real” occupa- ass? Sadly, many do.
tion. They’re regularly bombarded with images of lavish homes, big
SUVs, and hundreds of thousands of dollars of jewelry hanging from In order to thrive in this business, you have to get out there in front of the
the necks and wrists of more successful artists. But in reality, hip-hop people. Young punk rock bands do it all the time, without an ounce of tour
artists are hustlers on a really tight schedule. We average a career support. Take a band like Green Day, for example. You may or may not have
span of 3-5 years, if we’re lucky. ever heard of them, and when they first started in the late 80’s, no one
else had ever heard of them either. This trio of guys from the Bay Area in
After all the records have been recorded and all the advances have California began putting out their own records with a local indie label called
been recouped, we still have families to take care of. To society, we’re Lookout Records, much like many rappers do today, but what set them apart
expendable. Once we’ve stopped entertaining them, we’re flushed from the pack was their relentless drive. For ten years they struggled as an
from public consciousness. And if you haven’t been wise with your independent band, mostly on the road. They had a piece of shit van, one
savings, you could very well become another VH1 Behind The Music that probably broke down often, and they hit the road consistently playing
casualty. gigs for next to nothing.
Hip-hop is my job. It’s how I put food on my table and clothes on my As they progressed, the shows started becoming more lucrative, they sold
kids’ backs. I haven’t sold a million records, but I make a comfortable more records, shirts, hats, bumper stickers, and posters, and eventually
living as an independent artist. I’m blessed. But there are many who landed a deal with Warner Bros. With a proven track record both on record
pursue this thing called hip-hop while working day jobs. As I’ve learned, and on the road, they were able to write their own ticket when it came time
this rap game is something that you must be devoted to 24/7 in order to sign with the majors. Their first release on Warner Bros., Dookie, sold
to reach your full potential. It’s hard, however, to do that when you’ve 10 million copies. They had already done their “artist development” before
got bills to pay. The hometown won’t support you, and promoters are ever coming to the majors, and they had already established relationships
constantly asking for “promos.” You can’t live off hope. with venues not only around the country but around the world. And they
did it themselves.
But why should we? Why are a couple of former Leaders of the New
School working minimum-wage jobs? Why did I once see a legendary In hip-hop, David Banner is a great example of this same process. He trav-
artist in the offices of Ichiban Records asking for money to take his eled around the country, sleeping in his van, surrounded by what seemed
daughter to a doctor? How can an artist entertain us for “x” amount of like everything he owned. One deep he would ride from his modest home
years and then suddenly have nothing to show for it? in Jackson, Mississippi to wherever he could work. If the moment called for
him, he was there. Performing, producing, doing features, whatever.
In Mississippi, we are taking steps to change this reality. Almost a year
ago, the Mississippi Artists and Producers Coalition (M.A.P.) was formed Unfortunately, many rap artists are raised on MTV, BET, and commercial ra-
in an effort to unite the state’s artists under one umbrella. The goal dio, and only see the glamour and glitz side of the business. I bet you think
is to promote Mississippi hip-hop and organize a union. That’s right, your career starts and ends with your first and last hit. It’s not true. Last
folks, I said “union.” week I had a conversation with Fresh Kid Ice of the 2 Live Crew. If you know
your history, you know that 2 Live Crew hasn’t had a hit in over ten years.
In the next three years, M.A.P. hopes to establish an organization that But if you pay attention, you know that 2 Live Crew (or some combination
will provide a pension fund for Mississippi emcees. Not only that, but of 2 Live Crew members) has performed in your town in the past year. And
also life insurance, a health and dental plan, and a credit union de- they’ve performed in your town every year since they started. How can
signed to hold artists’ earnings and offer loans to aspiring entrepre- they do this?
neurs. We currently boast over 100 members throughout the state and
have made our mark by organizing our own shows and releasing two It’s simple. Everyone knows that the basis of this business is relationships.
compilation albums under the coalition banner. We’re taking our music If you don’t get out there and meet people and make things happen, you
back! are not going to thrive. I don’t care if you come from a bustling rap mecca
like Houston or Atlanta or a small town like Mobile or Tallahassee. If you
The hip-hop industry is set up to make you famous before it makes don’t get up and go take your music to the people, you are not going to be
you rich. Selfishness and deceit permeate the business, making it hard heard. It takes real determination and stamina. Often, you will lose money
for the little guy to survive. Labels pimp us. If you’re independent, on the first few tours. Unlike the dope game, the money is not always fast.
concert promoters short you while juggling the balls of every rapper- It’s no secret that many of us in this game need to develop some patience
of-the-moment. M.A.P. pledges to cut out the middleman. Hopefully, and get away from the fast money mentality. The real success stories in this
we will create a blueprint for other states to follow suit. game put in time, effort, and often their own money to make their career
jump off.
You deserve to be compensated for your work, as with any job. You
deserve to be able to provide for your family, as with any job. Missis- It doesn’t take much, and the formula has been proven time and time again.
sippi has stood up. Now you do the same. So what are you waiting for?
- Kamikaze is CEO and artist on OurGlass Entertainment. He is also - Matt Sonzala is a freelance writer and photographer for OZONE, Mur-
President and Founder of the M.A.P. Coalition. der Dog, The Source, XXL, and various other publications. He also hosts a
weekly radio show, Damage Control, on KPFT FM in Houston, Texas.
For more information on the Mississippi Artists and Producers Coali-
tion, please call 601-212-6381 or 601-317-1891 or e-mail us at For more information, visit Matt’s always-entertaining blog at
map_LLC@yahoo.com. www.houstonsoreal.blogspot.com.
Photo Credits:
Bogan: #02,17,19
Julia Beverly: #03,04,06,07,
08,09,10,11,13,15,16,18,21
Malik Abdul: #12
Matt Daniels: #20
Matt Sonzala: #01,05,14
Are you sick of doing interviews? depending on you. he has me, Geddy, Prospect, females. I want people to go to the store and
I hate telling the “how-I-started” story over, all the people that work with us, his family, his think, Am I going to buy this guy’s album or am
and over, and over, and over again. Haven’t cousins, his uncles, his brothers and sisters, his I going to buy Remy’s album? It’s easy to choose
these people read any articles I’ve done in the wife, his wife’s family. They’re callin’ her be- me when it’s between two girls. I’d feel like I
last six years? God, I hate that question. cause they know that’s her man. Like, it’s crazy. accomplished something more if you chose my
That’s the part people don’t understand. He album over a guy’s album.
Aside from interviews, what’s the worst don’t owe me nothing.
part of being an artist? Do you think New York rap is in a rut?
I hate the fucking schedule. Like, nothing’s Big Pun’s chain is up for an auction on eBay. Is I think New York needs a comeback right now.
on time, but everything’s on time, you know his family really hurting that bad financially? But at the same time, I’m not gonna put down
what I mean? Everything has a time, but it’s I wouldn’t know. I mean, I know for a fact that the South. I like Young Jeezy, I like Slim Thug.
never on time. It’s just so much shit. I’ve given the kids money on different occa- It’s been New York for so many years. It used to
sions. Joe has given them money. When Pun be that everybody was trying to sound like they
How did the attitude within Terror Squad passed, though, he had a lot of taxes and bills were from New York. Now, everywhere else is
change when Pun passed? that weren’t taken care of. It’s so many personal getting play, and New Yorkers are trying to flip
For a minute everything was crazy, with Cuban things going on behind the scenes between Joe our style to incorporate it with theirs. We don’t
[Link] leaving and then [Triple] Seis leaving. and Pun’s wife that people don’t know about. need to hear the same thing all the time.
Joe was going through a lot of family issues It’s a lot of animosity between them. She put out
at the time. I didn’t have a record deal. Tony a DVD where she’s totally disrespecting [Pun’s] Are you relieved to finally have your first solo
Sunshine was like, in the middle of a record name. How do you expect the people who loved project?
deal. Everything was real crazy right after Pun your husband to do things for you when every- Yes, yes, yes! And it’s still not even here yet. So
passed. I can’t say that it panned out the best thing you’re doing is degrading his name and I’m about to relieved. All the tension and pres-
way, because I would’ve liked to see every- character? That’s not gonna make people want sure. I have the first-time jitters. It’s so much
body stay together. to help you. Me personally, if I was in posses- pressure, because they expect so much. I’m
sion of Pun’s chain, I’d rather be dead broke and 100% content with everything on this album, but
What’s your opinion on some of the accusa- starving in the streets than to put his chain on people are crazy. You never know what they’re
tions that have been leveled at Fat Joe by eBay. Maybe a pawn shop as the last straw, be- gonna think. Consumers be buggin’ sometimes.
Cuban Link and other people who’ve left the cause you can still get it back. How you gonna
camp? They say Joe doesn’t want his crew sell it to someone you don’t even know? That’s Why do you think the Terror Squad album
to shine and doesn’t pay them properly. crazy. That’s totally disrespectful. didn’t sell well even with “Lean Back”?
A lot of people just don’t understand that We didn’t go on tour. We didn’t promote. We
Joe has soooo many people that depend on Are you still cool with Cuban and Seis? didn’t have ads like we were supposed to. Pro-
him. It’s hard when everybody’s depending on I speak to both of them. They have their differ- motion counts for a lot. It wasn’t pushed right.
you. You can never make everybody happy, so ences with Joe. It’s a bit of a conflict with me
it gets to a point where you just decide, I’m being friends with all of them, but I feel like You’re picky with your beat selection?
gonna try to make myself happy. Trying to I shouldn’t be forced to pick. They’re all my So very picky. Producers hate me. But I have to
make everybody else happy is not working friends, and I’ve known all of them for the same like it if I’m gonna put my fuckin’ lyrics over it.
and I’m not happy either, so at least I’ll be amount of time. Neither side has done anything Your beat can’t be whack in any shape, form,
happy this way. I respect that. That’s why I to hurt me. or fashion.
don’t ask nobody for anything free. I don’t
expect any handouts. I don’t expect any- Do you think the timing is right for you to come If you could steal a beat, what would it be?
thing to be given to me, because nothing out as a solo female artist because there really T.I.’s “A.S.A.P.,” and the “Hate It Or Love It”
was given to him. He doesn’t owe any- aren’t any females holdin’ it down right now? beat that Cool & Dre did for Game and 50. Cool
body anything. Sometimes, people are I feel like the timing is right for me, period, not & Dre are fuckin’ down with Terror Squad, so
like, “If that was me, I would…” But just because of me being female. It’s not about how did I miss that one??
you’re not in that situation. You don’t being a female rapper. I wanna be compared to
know how it is to have everybody all other rappers, period. Other guys and other - Words and photo by Julia Beverly
Photo Credits:
Bogan: #08
J Lash: #04,10
Julia Beverly: #01,02,06,07,
09,12,13,19,20
Malik Abdul: #11,17
Matt Daniels: #05
Matt Sonzala: #03,14,21
P Love: #18
Rico Da Crook: #15
Travis Mealer: #16
Photo Credits:
Bogan: #08,09,13,14
BSU: #21
DJ Fresh: #12
Julia Beverly: #02,03,04,06,
15,16,17,18,19,20
Keadron Smith: #10,11
Malik Abdul: #07
Marcus Jethro: #05
Matt Sonzala: #01
T
here are a multitude of different deals out there for Head Entertainment had its short-lived deal with Universal,
any recording artist. It depends solely on what you
DIFFERENT TYPES OF RECORD DEALS
it was this type of deal, according to Roy Jones, Jr.
agree to contractually. There is no such thing as a
standard contract; a contract is just an agreement between The only thing the major label or distributor is really re-
two people that says who will do what by when, what hap- sponsible for with a distribution deal is getting the CDs into
pens if they do NOT do it, and how everyone gets paid. You stores and collecting the money. The artist does everything
don’t get what you deserve in this business, you get what else. The length of the deal usually runs 3 years and rarely,
you negotiate. A contract can tie you up for three to seven if ever, goes to an artist who doesn’t already have proper
years, so be VERY careful what you sign! funding already in place. The artist always owns the mas-
ters. This is the type of deal a successful independent label
Just like every deal is different, so is every record label. would seek with a major label after they have released nu-
While one may be great at radio, another one might suck merous successful independent projects regionally.
at radio but be great at blitzing the streets. It’s important to
know the label’s strengths and weaknesses when negotiat- This is also the type of deal an independent label would
ing a deal. In the deals I negotiate, I always make sure the seek from an independent distributor such as Select-O-Hits,
artist is compensated for the area in which the label is weak. Navarre, and/or Bayside Distribution. This is an area where
So if the label is weak at radio, for example, I make certain artists and indie labels MUST understand the difference be-
there is an additional budget for the artist’s team to hire tween being a label and being a production company. An
their own radio promotion people. indie label has the money to effectively market and promote
a CD, the experience and know-how to do so successfully,
When dealing with an independent label to do a deal, it is and a strong work ethic since the indie label does every-
important that they know what they are doing and have thing but get the CD into the store and collect the money.
done if before, are properly financed, and are well connect-
ed in the industry. Any idiot can spend $11 at Kinko’s to A production company makes a great CD, but needs to have
print business cards saying they own a record label. You are a label to deliver it to, because that’s all they have is a great
an even bigger idiot if you sign a deal with one. CD. If you have a great CD but no experience and no money
to market and promote, you are NOT an independent re-
It is important to have an entertainment attorney finalize cord label - I don’t care what your Kinko’s printed business
any deal (or negotiate it, if you are not skilled in this area - I card says. You are not a record label. This is why Koch,
have done numerous deals and still always have a lawyer by Asylum, Fontana, and TVT exist. They offer deals that al-
my side in every deal) because it isn’t always what’s written low people to think they are their own record label, but
in a contract that can hurt you, but often what is missing. they do most of the work and advance most of the money,
making it more of a joint venture deal, and usually a 60-40
Every contract is different because every situation is differ- split (60% to the indie label, that is).
ent! Recording contracts are set up to benefit the label and
not the artist, so many changes are needed. In fact, I once Joint Venture Deal:
heard that the average contract goes back and forth seven This is also a deal that is not easy to get from a major label
times. My deals go back and forth even more than that. without a track record of success. It is usually around a
David Banner’s paperwork went back and forth for nine 50-50 split, and the term can run from 3 to 7 years. Most
months until it was right - by the time he signed his con- labels split the work with the artist (or indie label) but of-
tract and got paid, his first CD had been out for six or seven fer the sole funding for the deal. There can be an advance,
months. This is not standard, nor do I recommend anyone which is always recoupable before the splits, and it is up to
ever put out a CD before the contract is signed. negotiation whether the label owns the masters or splits
them with the artist.
There are basically three different types of deals and then
everything in-between. Deals are not quite so cut and dry, Most joint venture deals are not profitable for the artist,
so I have outlined the three basic types of deals, but a deal because most major labels never recoup all that they have
can fall in between any of these extremes. All deals are at- spent. Unless you have some say over what is spent, how
tainable based on the leverage of the artist, how badly the and where it is spent, it is hard to control this type of
label wants to sign the artist, who is on their team that the deal.
label sees as added value (for example, a successful producer
or a connected manager), if other labels are bidding for the Artist Deal:
artist as well, and the track record of success of the artist By far, this is the most popular and common record deal.
or producers. The label does everything, except record the album (al-
though they pay for it), and they have complete control
Distribution Deal (sometimes called a P&D deal for and ownership. The term is usually for 5 to 7 years, and
“pressing and distribution”): the average percentage for the artist is 12% (meaning the
This is the most difficult deal to get. It can be an 80-20 split, major label keeps 88%). Out of that percentage, the artist
with the major label making 20% and the artist making pays back everything the label spends that is recoupable,
80%. There is rarely money advanced (in a few cases I have rarely leaving the artist any money unless the sales are
seen pressing costs advanced). exceptional (meaning platinum).
This deal is usually reserved for the most successful artists Hope this quick breakdown gives you a starting place to
where the label perceives little risk and sees value in allow- do more research!! In my next Mathematics column in the
ing the artist to do the bulk of the marketing, promotion, next issue of OZONE, I will break down the exact financials
radio, and video work. Cash Money has this type of deal, of an artist’s record deal. If you have any questions, please
as did No Limit back in the mid-90s at Priority. When Body write to me at Mathematics@RapCoalition.org.
Photo Credits:
Bogan: #05,11,19
J Lash: #08
Julia Beverly: #01,02,03,04,
06,07,09,14,16,17,18,21
Matt Sonzala: #12,13,20
Playa Rae: #10
T-City Promotions: #15
Photo Credits:
Bogan: #12
J Lash: #09,15
JC Crunk: #18
Julia Beverly: #03,05,07,08,
10,11,13,17,19,20,21
Keadron Smith: #16
Matt Sonzala: #02,04,06,14
Rico Da Crook: #01
B.G.
Everybody wants
to do it, but
they fact is, they
don’t want him THE BABY
involved. That’s
how the whole
GANGSTA IS
thing came to LOVING LIFE
be. They asked
me if I wanted to
AFTER CASH
do it, and since MONEY
three of the four
What’s the status
Hot Boys don’t
of the lawsuit
want Baby to
you filed against
have no part
Cash Money?
of the project,
It’s looking good,
that’s the way
really, really
it’s gotta hap-
good. I can’t re-
pen.” - Mannie
ally talk much on
Fresh
it but it’s looking
real good.
“I talked to
Mannie the other
You just dropped
day. He’s no
a new album?
longer with Baby.
Yeah, I just dropped my new album Life After Cash Money. Life’s going good, I’m
He got his own
just doing what I do. I’ve got a Chopper City Boys album I’m about to drop too.
thing he’s doing. He did some cuts for Juvenile and he’s
doing some cuts for B.G. The conversation we had was
How are things with Koch compared to the situation you used to be in at Cash
basically that we need to get back together and do this
Money?
thing. There’s gonna be a Hot Boy reunion when I come
It’s alright. At the time it was the best situation for me, and I was just trying to
home.” - Turk
drop an album cause I hadn’t dropped one in about two years. At that time, that
was the best choice. I’m finished with that situation and I’m movin’ on now. I got
“To tell you the truth, I heard we are about to do
like three or four different deals on the table right now for my label.
something like that. They asked me if I agreed. I ain’t
trippin’. Maybe we will do a reunion album. That’s what I
Have you been in contact with Turk?
heard, but the boss gotta agree on that first. They could
Yeah, I talked to him about a week ago. They say he’s supposed to go back to court
say he’s greedy or whatever, but the boss still gotta
on August 1st and it’s looking good for him, so hopefully he’ll be home soon. I wish
agree on that for me to do anything. I could say I agree
him the best in his situation and I can’t wait for him to come home.
and I wanna do it, but still, if he don’t agree, I can’t do
it. And I’m the President of Cash Money Records now, so
He said that it may have been a good thing he got locked up because he was
it’ll have to be released under Cash Money. Baby would
able to get over his drug addiction.
have to sign off on it cause he gonna have to get his
Ya know, if that’s how he feels about it, that’s good. I can’t really speak on that,
too.” - Lil Wayne
but I know I wouldn’t want to go to jail over it. I was fortunate enough to not have
to go to jail to overcome [addiction].
“It’s a possibility, as long as Birdman ain’t got nothin’
to do with it. He might have to sign off on [Lil] Wayne’s
How did you overcome it? Just quit cold turkey?
behalf, but not on my behalf.” - B.G.
Yeah, I just felt it inside me. It just wasn’t there no more – the feeling, the drive,
the craving. I was just craving money, and [heroin] and money don’t mix.
< >
You were kinda the quietest member of Cash costs and all that, I’m takin’ care of. I’d say trol of my life and accepting the things I can’t
Money. We heard Juvenile and B.G.’s reasons B.G. is my main dawg. He keep it real. He ain’t change. I can’t change drugs. I can’t change
for leaving, but what were your reasons? never changed. But when you get in a situation people’s attitudes. I gotta be concerned with
“BACK THEN, [HEROIN] WAS JUST THE THING TO DO. IT WAS LIKE A
FASHION STATEMENT. ALL THE GIRLS WANTED A NIGGA WITH THE DOPE
DICK. I DIDN’T THINK I WAS A JUNKIE, BUT NOW THAT I’M NOT IN DE-
NIAL, I CAN SEE IT FOR WHAT IT REALLY WAS ... I GUESS GOD ANSWERED
MY PRAYERS, BECAUSE RIGHT NOW I’M SUPPOSED TO BE DEAD.”
The same - money problems. I wasn’t getting like this here, people just tend to forget about me and what I’m doing.
what I was supposed to be getting, and that’s you. [Cash Money] says they’ve got love for me.
the reason I left. Money problems. It was always They get in all these magazines and scream my Do you plan on releasing any material while
supposed to be a family thing. We were young name, but that shit ain’t real. I still got love for you’re incarcerated?
men. We trusted people, and that was our those niggas, because I’ve got “Baby,” “Slim,” I released Penitentiary Chances last year in
downfall. We trusted Baby to do the right thing and “Mannie” tattooed on my chest. I got loy- April. I got another album called Still A Hot Boy
and treat us fairly, which he didn’t. [Lil] Wayne alty love for them, but it was wrong how they that I plan on releasing later on in August. I
was actually the youngest of the Hot Boys, but did a nigga. I can’t cry over spilt milk, though. haven’t really set a release date because of my
they raised me. I been with them since I was I just have to learn from it and capitalize from trial. I might hold it back or I might release it,
15 years old, but when the big money came, it. I’m 24 years old now. I was young then. Now it depends on how everything goes. I’ve got 21
Baby just wanted to be greedy. He wanted ev- I’ve got my own label, Young & Thuggin’ Music. cuts with production from DJ Toomp.
erything for himself, the money, the spotlight. I’m the leader now, I’m the CEO, so I guess I had
He was birdfeeding us, basically, just giving us to go through that to get to where I’m at now. There’s rumors that Mannie Fresh is also leav-
enough. We were young niggas, and he’d just With this jail situation, it took me coming here ing Cash Money.
give us enough to be satisfied. He was giving us to kick my drug habit and get back focused on I talked to Mannie the other day. He’s no longer
cars and jewelry, but on the backend, no royal- my career. with Baby.
ties. We were blinded to it because of all the
fancy things he was giving us. When you were with Cash Money, do you think Why did he leave?
they encouraged your drug habit to keep your Same situation. Baby playing games with money.
When did it come to a breaking point? When mind off the business? Baby is a selfish, greedy-ass nigga. That’s just
did you decide to leave? No, I wouldn’t say they condoned us getting what it is. That’s no secret. So if any mutha-
I went to jail in 2000, when my Young & Thug- high. They’d always tell us, “Y’all don’t want fucker is thinking he’s straight, he’s not.
gin’ CD came out. I kinda had that feeling, like, to be doing that.” I ain’t gonna put my habit on
Damn, man, I’m locked up, I got a whole album Baby. I’d say he’s probably the reason I turned B.G. sued Cash Money. Do you plan on taking
and I’m part of the Hot Boys and these boys to [drugs], but it’s not his fault I was putting it legal action against them as well?
ain’t answering my phone calls or returning my up my nose or putting it in my arm. Yeah, I plan to take legal action. Basically, ev-
letters - what’s going on? I went through the erybody’s gotta take legal action against Baby
whole seven months trying to figure out if they Do you think that drug abuse is a severe prob- because we started Cash Money. He was the
were just showing me tough love cause of my lem in New Orleans? CEO, but without us, it wasn’t no Cash Money.
drug habit, or they just sayin’ fuck me. I was It’s not just in Louisiana. I love my city, so I We weren’t paying attention to the paperwork
confused. When i came home, Juvenile and ain’t gonna say it’s the city’s fault or the state’s like we should’ve, and we were so young. Fif-
B.G. had left. To me, that meant they ain’t give fault because drugs are all over. Back then, it teen, sixteen years old.
- Julia Beverly
Today, however, Mike is actually pondering what people think of him, or not think
words: of him, for that matter. “I wasn’t on [OZONE’s] 25 Greatest Southern artists
MAURICE G. GARLAND list, and that’s a problem for me,” he growls, puffing on a freshly unwrapped Al
Capone cigar. “Somehow in the midst of twenty-five muthafuckas my name gets
photos: forgotten? I’ma make sure that never happens again.”
JULIA BEVERLY
Hell, the way things look, he could easily fall “That put a strain on our relationship at first,” Does it hurt yet?
- Julia Beverly