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Widgets Are the New Ad Units

 
 
 
 
 
DStrassel

by DStrassel

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Interesting article by the IPG Emerging Media Lab on widgets, what they are, how they can be used by brands/marketers and how to measure success along with a bunch of suggested performance metrics.

Pdf_16x16 5 Pages

Date Added

08/22/2008
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Everything Web 2.0, Marketing Treasure of Balyan, Social Networking Media & Digital Med..., Social Networks Group_add

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Attribution Non-commercial

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