The future of web marketing

2010

@nickwallen
http://nickwallen.posterous.com
 Future of web

Platforms and websites will

change.
Having a digital presence that
supports our brand identity
won’t.

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 5 things that will change
 Mobile will become the first method of connection
 Geo-location – searching will bring hyper local
results
 Events – question waterfalls and Networking tools
will aid consultants
 True multichannel marketing
 Interactive design and Semantics

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 Mobile, Geo-location and Social
Profiling
 The cloud will support this – Moblie will have ALL
the features of Desktop
 Mobile will become the main method of connecting to
the internet
 Geo-location – searching will bring hyper local real-
time results
 Your public or shared information will drive search
results

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Events
 One Click registrations
 Question & feedback waterfalls
 Networking tools will aid consultants

@GarySmith Suggest we meet at the

podium at 10am?

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 Multichannel
 A greater connection between TV, Web
Mobile and Print
 Not just find us on Facebook
 Royal Mail magnifying glass with this url:
http://proveourtheory.com/NickAllen
 Old Spice – Twitter, TV and YouTube

http://www.youtube.com/user/oldspice#p/c/484F058C3EAF7FA6/10/s5KIYhXa_8E

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Interactive and Semantics
 Content will become interconnected
 Short URLs
 Barcodes
 QR codes
 Mobile coupons
 Place/item recognition
http://mashable.com/2009/12/05/augmented-reality-iphone/
 Synchronisation
 Semantics
 http://www.smashingmagazine.com/2010/09/24/does-the-
future-of-the-internet-have-room-for-web-designers/

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Semantics is

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 5 things that won’t change
Content will always be king
Context will always be queen
People will always be time poor
Social is here to stay – Where do your clients
congregate?
Long Tail content is useful! Really!?
As much as the web and our company are global, client
specific solutions and marketing is required.

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 Content will always be king
Intelligence
 We shed light on their key questions in an easily
accessible manner
 Our ideas are thought through and have a clear path to
solutions
 We SHOW how we have resolved their issues in the
past

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 Content will always be king
 We must address clients issues and what they are
searching for rather than state what we do
 Internal “verbiage” and acronyms are irrelevant to
prospects, and most existing clients
 People will always what clear concise content
 Accessing the key points should not make them think
 But the content should be thought or action provoking

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 Context will always be queen
Insight and Impact
The web is becoming all about you
Your preferences, recent searches, location and
connections are tailoring the web to you
Recently viewed, you may also like, recommended
additional reading, related products will be standard
The minimum level of knowledge will shift

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 People will always be time poor
 Summaries and top tens
 The journalistic pyramid is fundamental to any
communication
 Simple formats will prevail – html website, low image
versions for mobile and sharing to other websites
 Giving it to them where they want it - RSS, email,
video, PDF, mobile, in their "social" medium
 Design will improve accessibility to our insights

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 All linked up http://vimeo.com/15142335

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 Back to those last points
Content will always be king – what mediums are you
seeing demand for?
Context will always be queen – how can we leverage
our global vs. local content?
People will always be time poor
Social is here to stay – Where do your clients
congregate?
Long Tail content is useful! Really!?
As much as the web and our company are global, client
specific solutions and marketing is required.

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