E Marketing

E Newsletter and
E-Surveys
Are They For
You???
 What is E Marketing
 The Use of Email To:
 Market your club to others
 Communicate with your
members
 Promote your events
 Determine your policies
Why Should You Be Using
It?
 Saves money on postage

 Keeps your name and purpose in

front of members and potential
members

 Provides a quick and easy to use

information platform

 Lets you customize your message to

a targeted audience
 Ability to obtain almost instantaneous
feedback

 It can be very effective

 Low time and man hours expenditure

 Emails are an accepted way of

communication, especially among the
younger generation
 Two Methods
Do It Yourself

 Requires time, expertise and training

 May save you money
 May or may not look professional
 Limitations on monitoring success of
email delivery
 Requirements
 Need to find a person to do the job
 Need to create an “organization”
template (your logo, your look)
 Need familiarity with importing graphics
and information and successfully
sending them to others
 Dependence on a person with expertise
and, or finding a person with expertise.
 Subscriber Service
 Advantages

 Requires less expertise

 More monitoring features
 Ease of use allows multiple people
to learn system
 Often looks more professional
 Subscriber Services
 Ability to continually reproduce
your exact organization image

 Disadvantages
 It costs money
 Some limitations on ability to
customize
 What Should You Look
For?
 Your Style
 Ability to use or pick from a variety of
templates with some customizing
features
 You may want organization colors,
font size and font style that your
group uses and to your club logo
Easy Content Addition and
Manipulation
 Move, add, delete or change layout
easily (point , drag and drop)
 Be able to “block items”
 Ability to add pictures(May cost more)
 Ability to modify template with your
own HTML email design to further
customize and realize your organization
look
 Contents of Email List
 Needs to have list importation features
(from spread sheet or from current
outlook express or other email
groupings)
 Should have ability to integrate with
your web site using a “join my list”
visitor sign up box on web site
 Have a “forward to a friend” link on
each email sent
 Additional Contents
 Ability to have several email groups
Ex. Members VS Non Members

 Ability to easily to add or delete from

those groups

 Ability to store other information

besides just email addresses (phone
numbers, address info, ect.)
 Ability to safely subscribe or
unsubscribe for those receiving your
Enews.

 Email lists must be safe and not for sale

 Ability to find which emails “bounced” or

failed to be delivered so that you can
clean up your list.
 Delivery Monitoring
 Format testing
(to make sure everything including
the graphics makes it through as
sent)
 Help in dealing with other internet
providers if problems do occur
 A company that stays up to date with
email sending laws
 Tracking and Reporting

Very Important
 See who opened your email and what
items they clicked on
 Helps you develop interesting and
member relevant content
 Find how many people opted out of
your email service
 Tracking & Reporting
Continued
 How many people forwarded the
information to another person
 The ability to archive old ENews
send outs so that people can
access them.
 Archives can be accessible from
web page
 On Line Surveys
Value
 Determine how your members feel
about an issue
 Instill a feeling of member contribution
and participation
 Get feed back on how to improve
services and events
 What To Look For

 Pre made templates with:

Ability to easily:
 Change questions
 Monitor results
 Use of graphs to show results
 Export results to other
formats
 Also…
 Analyze your information using your
own filters
 Ability to rank information numerically
(on a scale of one to ten how do you
feel)
 Single answers or multiple answers
 Ability to skip a question
What’s This Going To Cost
Me?
Things to look for

 What does the basic package include?

 What do add ons Cost me?
(Ex. more graphics, better monitoring)
 How many Enews can I send per
month?
 $$
 How many people can I send
Enews to?
(the larger your list the higher your
monthly fee)
 Will add on or forward features
increase your list size and perhaps
exceed your budget?
 $$
 Look for “packaged” items for
reduced cost (Enews plus survey
for discount)
 Discounts for Non Profits and
prepayment
 How good is the support?
 Its Cheap!
Your Email
List Size Your Low Monthly Fee
Email Marketing* Survey** Bundle**
0-500 $15 $15 $30 $22.50
501-2,500 $30 $30 $45.00
2,501-5,000 $50 $50 $100 $75.00
5,001-10,000 $75 $75 $150 $112.50
10,001-25,000 $150 $150 $300 $225.00
25,000+ Call for Special Pricing

Prepay Options*** Standard Prepay

Nonprofit/Education
6 Month Prepay 10% Discount 20% Discount
12 Month Prepay 15% Discount 30% Discountu
 Ethics and Email Lists

 Develop a policy on Enews lists

and the monitoring of your Enews
 Sale or sharing of lists
 What you will monitor and what you
will do with that information
 How far you go in finding out what an
individual opens or answers
 How often do you send Enews?
 How often you do surveys?

 The Goal is to keep your name in

front of your members while
providing quality information and
interaction.
 They will only open it if it is
something of value
 Don’t over due it
 Pitfalls
 E News will not replace a
“hold in your hand”
newsletter.
 Remember that not
everyone uses email.
 Your risk losing non computer literate members if you
rely too much on E news.
 People like a “hold in your hand newsletter.”
 Member Vs Non Member Enews
and Content

 If you give Non Members too much

information they will have no reason
to pay dues to join your organization.
You should decide how much and what
information you put in Enews.
 Summary
 Great communication tool
 Inexpensive and easy to use
 Makes you look professional
 Can boost membership,
attendance and membership
retention
 Can save you money
 Can make you money
Example of Arizona
Bowhunters E-news
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 Vendors
 Constantcontact.com
 iContact.com