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Resarch Report - Vibrant Gujarat: An Emerging Tourist Hotspot in India

Resarch Report - Vibrant Gujarat: An Emerging Tourist Hotspot in India

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Published by The Other Home
2010 being the Golden Jubilee year of the Gujarat formation, government declared the year as Tourism Year. The government aims at making Gujarat a global tourist destination.

The report is prepared by Research India, a knowledge management unit of The Other Home.
2010 being the Golden Jubilee year of the Gujarat formation, government declared the year as Tourism Year. The government aims at making Gujarat a global tourist destination.

The report is prepared by Research India, a knowledge management unit of The Other Home.

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Published by: The Other Home on Mar 20, 2011
Copyright:Attribution Non-commercial

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02/05/2014

 
Vibrant Gujarat - An Emerging TouristHotspot in India
Tourism is a major phenomenon of the modern society, which has emerged as an economic activity of immense global 
importance. Tourism is one of the world’s largest and fastest 
 growing industries.
1.
 
Gujarat
A Land of Opportunities
Gujarat is one of the most diverse States in India. Itshistory stretches over a long years from the age oldHarappan Civilization to the Mughal period. Gujarat'sendless journey from Roots to Wings is timeless withhistorical and cultural traditions glorifying the State.Though till now, Gujarat was considered as a hub forcommercial and industrial activity, has immensepotential for tourism development with its vast culturaland religious heritage, varied natural attraction and longcoastal line. The Tourism policy of the state is aimed at its socio-economic development bydeveloping world-class tourist facilities with ensuring optimum utilization of available resourcesand developing specific tourist destinations for national and international tourists.
 
Gujarat is situated on the western coast of the Indian subcontinent covering an area of 1,96,026km
2
, the state has been transformed into an industrial power-house during the last threedecades reducing its dependence on agriculture and textiles. Although the population of 
Gujarat is only about 5% of India, it accounts for 10% of India’s consum
ption, 16% of totalexports and 30% of total stock market capitalization.
 
 
Vibrant Gujarat An Emerging Tourist Hotspot in India
2 |
P a g e
 
2010 being the Golden Jubilee year of the state formation, governmentdeclared the year as Tourism Year. To achieve its vision of tourismdevelopment, the state government has set up a company, Gujarat TourismProject Development Company, in association with Infrastructure Leasing &Financial Services Limited (IL&FS).As per the'Vision 2020',prepared by Gujarat Infrastructure Development Board, the total potential for investment in tourism assets in Gujarat is to the tune of US$10 billion.
2.
 
Vision Statement (Big 2020)
Gujarat state government has set a target of putting Gujarat in theleague of world's top 50 highest per capita income earning nations by2020 in a new Big Vision 2020 set by the Gujarat recently. The plan(Big 2020) aims to accelerate Gujarat's development process andenvision Gujarat with a per capita income in the league of top 50 countries of the world.The Big 2020 is designed to develop infrastructure that will provide a further fillip to theeconomic growth of Gujarat and
aims at making Gujarat a global tourist destination.
3.
 
Mission Statement
To develop and promote tourism as an
Engine of economic growth
’ as per B
ig 2020 plan and tobring Gujarat on the national and international tourist map, tourism shall be considered as animportant economic activity for overall sustainable economic growth, ensuring employmentgeneration and optimum utilization of vast tourism potential in the state and at the same timepreserving and promoting natural, social and cultural heritage of the state.Focus of the tourismpolicy will primarily be to attract tourists to the State of Gujarat
.It would aim at overall development of tourism by providing best quality services of international standards and also by creating excellent infrastructure, connectivity and providingtourists with good facilities in important tourist and religious places like Somnath, Dwarka,Ambaji, Palitana, Dakor, Pavagadh, Girnar, Udwada etc.
 
 
Vibrant Gujarat - An Emerging Tourist Hotspot in India
4.
 
SWOT Analysis
 
Strengths Weakness
 
Gujarat has historical monuments represent the greatreligions
Hindu, Buddhist, Jain, Islamic, Parsee and Sikh.
 
A wide range of wildlife including the Asiatic lion and Indianwild ass, endangered antelopes, a variety of deer, etc. It has
India’s first marine national park
.
 
More than 400 archaeological sites in the state includingsome of the most substantial excavations of Indus Valleycivilization period at Lothal, Surkotada and Dholavira.
 
The archaeological zone of Champaner - Pavagadh have beenacclaimed by UNESCO as the
“World Heritage Site”
. The Wildsanctuary, Dholavira Harappan City and Rani-Ki-Vav are inthe process of getting status of the World Heritage site.
 
Medical tourism has high growth potential because of theavailability of high-quality, low cost surgeries.
 
Poor accessibility to many tourist destinations due to basicInfrastructure bottlenecks
 
Lack of tourist infrastructure & basic amenities at manytourist destinations
 
Lack of information about tourist destinations
 
Unfavourable brand image as a tourist friendly destination.
 
Lack of Promotional activates
 
Lack of Investors for Gujarat tourism.
Opportunities Threats
 
Gujarat upcoming as spiritual “Well being” Tourism.
 
 
Sun and beaches which includes water sports and adventuresports.
 
Cruises theme parks.
 
Private sector investment opportunities.
 
Nature tourism urban and rural tourism.
 
Scope for investment in new ventures.
 
Joint ventures with private parties.
 
Cashing in on excellent infrastructure facilities
 
Competition from South-east Asian countries.
 
Competition from other state tourism corporations.

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