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Hotspot in India
Tourism is a major phenomenon of the modern society, which has emerged as an economic
activity of immense global importance. Tourism is one of the world’s largest and fastest
growing industries.
2010 being the Golden Jubilee year of the state formation, government
declared the year as Tourism Year. To achieve its vision of tourism
development, the state government has set up a company, Gujarat Tourism
Project Development Company, in association with Infrastructure Leasing &
Financial Services Limited (IL&FS).
As per the 'Vision 2020', prepared by Gujarat Infrastructure Development Board, the total
potential for investment in tourism assets in Gujarat is to the tune of US$10 billion.
3. Mission Statement
To develop and promote tourism as an ’Engine of economic growth’ as per Big 2020 plan and to
bring Gujarat on the national and international tourist map, tourism shall be considered as an
important economic activity for overall sustainable economic growth, ensuring employment
generation and optimum utilization of vast tourism potential in the state and at the same time
preserving and promoting natural, social and cultural heritage of the state. Focus of the tourism
policy will primarily be to attract tourists to the State of Gujarat.
It would aim at overall development of tourism by providing best quality services of
international standards and also by creating excellent infrastructure, connectivity and providing
tourists with good facilities in important tourist and religious places like Somnath, Dwarka,
Ambaji, Palitana, Dakor, Pavagadh, Girnar, Udwada etc.
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Vibrant Gujarat - An Emerging Tourist Hotspot in India
4. SWOT Analysis
Strengths Weakness
Gujarat has historical monuments represent the great Poor accessibility to many tourist destinations due to basic
religions– Hindu, Buddhist, Jain, Islamic, Parsee and Sikh. Infrastructure bottlenecks
A wide range of wildlife including the Asiatic lion and Indian Lack of tourist infrastructure & basic amenities at many
wild ass, endangered antelopes, a variety of deer, etc. It has tourist destinations
India’s first marine national park. Lack of information about tourist destinations
More than 400 archaeological sites in the state including Unfavourable brand image as a tourist friendly destination.
some of the most substantial excavations of Indus Valley Lack of Promotional activates
civilization period at Lothal, Surkotada and Dholavira. Lack of Investors for Gujarat tourism.
The archaeological zone of Champaner - Pavagadh have been
acclaimed by UNESCO as the “World Heritage Site”. The Wild
sanctuary, Dholavira Harappan City and Rani-Ki-Vav are in
the process of getting status of the World Heritage site.
Medical tourism has high growth potential because of the
availability of high-quality, low cost surgeries.
Opportunities Threats
Gujarat upcoming as spiritual “Well being” Tourism. Competition from South-east Asian countries.
Sun and beaches which includes water sports and adventure Competition from other state tourism corporations.
sports.
Cruises theme parks.
Private sector investment opportunities.
Nature tourism urban and rural tourism.
Scope for investment in new ventures.
Joint ventures with private parties.
Cashing in on excellent infrastructure facilities
Vibrant Gujarat
An Emerging Tourist Hotspot in India
5. Approaches
The emerging tourism areas in Gujarat offer various tourism sectors:
5.1. Nature Tourism
The policy aims to create an image for Gujarat in international arena by developing
entertainment theme parks in certain areas, which would be considered as Special
Entertainment Zones. The facilities in these zones will be of world class standards for the
benefit of domestic and international tourists interested in leisure tourism. Such facilities will
also act as excellent destination for film industries to carry out their shootings. The plan for
setting up of Special Entertainment shall be worked out with the private sector participation.
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Vibrant Gujarat
An Emerging Tourist Hotspot in India
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Vibrant Gujarat
An Emerging Tourist Hotspot in India
festival etc. The focus would be to present rich culture and religious heritage of Gujarat and
also in the process to give an exposure to the life style of Gujaratis to tourists, visiting Gujarat.
6. Goals
Following tourism products shall be developed and strengthened in the next 10 years:
Hospitality Industry for the tourists by setting up of Hotels, Tentcities, Village, Heritage
Hotels etc.
Beach development (cleanliness, nourishment, plantation, safety and long term
planning)
Beach resorts and water sports at 9 beaches.
Special Entertainment Zones.
Pilgrim hotels & dormitories (good star hotels, Air-condition dormitories, good
restaurants & souvenir shops)
Dam & Canal Tourism (at Narmada in line with Vrindavan)
Wayside Amenities (twenty, each zone five)
Golf Courses (Gandhinagar, Ahmedabad, Baroda, Surat,Kutch)
Dinosaur Theme Park
Vishwa Gram (Global Village)
Coastal Cruise and ferry services
Gauge conversion of The Royal Orient
Indus Valley Civilization Park (Lothal, Dholavira)
Shark Watching
Underwater Dwarka watching
Eco-tourism Projects
Science City
Buddhist Circuit (Junagadh, Taleja-Bhavnagar)
Gandhi Circuit
Sardar Circuit
Medical Tourism
Chain of Food Courts
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Vibrant Gujarat
An Emerging Tourist Hotspot in India
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Research India was formed with the objective of providing local intelligence, business, legal and administrative
support to foreign individuals and companies in India. The company has prepared different industry reports
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booking platform. The company is promoting various non-hotel properties - vacation homes, holiday homes,
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