Professional Documents
Culture Documents
Identification of stakeholders-
• Academicians-Teachers, Researchers.
• Legal Community
• Medical Community
• NGOs
• Think Tanks
• Media-Print, Electronic
• Political Group
• Business Group
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• BATB’s business partners-Distributors/Retailers/Cash & Carry, Suppliers,
Tobacco growers
• International Organizations
• Students(Adults)
• Neighbor/DOHS
As their slogan is “Success and Responsibility go together” they are the first company to
prepare a social report that complies with the rigorous global benchmarks of the AA 1000
standards and the United Nations Foundation sponsored global reporting initiative
guidelines. They have formulated the expectations (approximately 122) of stakeholders
under ten main headings through a discussion with the stakeholders.
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BATB position and response-They want to support initiatives of the government to
restrict smoking in public places and will work the government to have clear definitions
of public places with the objective of protecting nonsmokers’ and smokers’ rights.
BATB position and response-They will support any government initiative which
suggests practical solutions to underage smoking and to enforce the law on juvenile
smoking which prohibits sale and purchase of tobacco products by the underage. They
have clear company policy which they communicate to their distributors, not to engage or
sell cigarettes to underage vendors. They have stopped all the brand advertisements on
TV.
BATB Commitment-will continue to work with other third parties, including the
government, in order to make improvements to our Youth Smoking Prevention (YSP)
campaign.
• Responsible marketing(10%):
Stakeholders expressed that tobacco advertisements are too aggressive, often taking
almost the entire attraction of a viewer. They have said that indirect advertisements
through sports sponsorships like cricket should be avoided just like direct advertisements.
BATB position and response-They have voluntarily stopped advertising in the electronic
media and print media. They have also recommended to the print and electronic media
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that they introduce their own code of conduct to restrict aggressive and unethical tobacco
advertisements.
BATB Commitment-will follow all the guidelines provided by the regulatory agencies in
case of promoting their products.
• Tobacco regulation(4%):
Stakeholders were concerned about the poor enforcement of laws relevant to the industry
which they felt was contributing to the rapid increase in the numbers of smokers in the
country. They want support enforcement of laws to restrict tobacco related products.
BATB position and response-BATB advocates and supports practical and enforceable
tobacco regulation. They will support the government on regulations providing realistic
solutions to relevant tobacco issues.
BATB position and response-Cigarettes are already heavily taxed with as much as 70%
of the retail selling price going to the government.They have already engaged with the
government and National Board of Revenue(NBR) to ensure reasonable, sustainable
growth in government revenues.
BATB Commitment-will keep relevant evidence of dialogue with the NBR and BCMA
for reasonable excise rates that supports revenue generation without encouraging
counterfeits and smuggling.
Environmental management(16%):
Stakeholders expressed their concern regarding the impact that tobacco cultivation has on
the environment.They also expressed their concern regarding soil fertility issue due to
tobacco cultivation.Stakeholders mentioned that BATB should make more meaningful
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contributions to environmental management.During this session five main themes
emerged-
1. Afforestation
3. Fertilisers
4. Soil conservation
Corporate citizenship(31%):
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Stakeholders suggested that BATB should take up such economic activities which would
help the company to diversify and create more employment opportunities.Stakehlders
listed a number of expectations regarding the role of BATB in CSR:
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BATB Commitment-will keep contributing in the tobacco export business of the country
and also keep continuing current various types of programmes related to culture.
Corporate Governance(3%):
Stakeholders stated that BATB is a good company and they would want to see the
company continue with its operations. Company’s vision statement should include social
responsibility and the company should not take all the profit out of the country. They
should actively participate with the customs intelligence to control smuggling.
BATB position and response-In 2002 they have introduced a new corporate slogan
“success and responsibility go together” which supports their vision and emphasizes their
commitment to be a responsible company.BATB is a public limited company in this
country and there are some shareholders of this company. They get dividend from the
company against their share. They provide any relevant appropriate in formations for
supporting to control smuggling, counterfeiting and will continue to do so.
Has planted and distributed 42.5 million trees with a sapling survival rate
exceeding 90%.
Has been providing Basic IT Education and Basic English at free of cost in rural
areas.
ACHIEVEMENTS
Has won the Food and Agricultural organization award for pioneering the
development of vegetable seed industry in Bangladesh
1st prize of Prime Minister’s National Award on Tree Plantation in 1999 and 2002.
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Figure: Percentage of expectations
Most of them have strong logical base to conduct and BATB is trying to meet these
expectations for many years. Majority of these are being conducted successfully
throughout the country under supervision of BATB. Few of these expectations are
coming to consideration of BATB and they have already started working on these. BATB
has some strong responses and positions over each and every expectation and they also
have commitments regarding the demands from stakeholders. BATB has achieved many
awards from many organizations including government for contributing a lot in the social
and economic context of Bangladesh. It implies that BATB is doing well and putting best
effort in conducting social responsibility in their chosen areas.
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‘YOUR VOICE SURVEY’ result-
100
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70 BATB
60
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40 Global high performance
30 norm
20
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From the survey stated above it is clearly seen that BATB is performing extremely in
order to satisfy their stakeholders. In comparison to global high performance, BATB is
clearly serving well in terms of culture, freedom through responsibility, open minded,
pay & benefits, enterprising spirit, leadership, CSR etc.As the stakeholders have been
selected by BATB itself, we think the stakeholders are being reasonably served by
BATB.
In the context of conducting corporate social responsibility they are doing comparably
well than others. Their stakeholders getting proper feedbacks against their expectations.
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