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Export Marketing for a Small Handicraft Business

Export Marketing for a Small Handicraft Business

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Published by Oxfam
Small-scale handicraft producers often lack adequate marketing experience or support structures, particularly for exporting. Export Marketing for a Small Handicraft Business, a book written in plain, jargon-free language, provides vital information to help producers export more effectively. Keeping the perspective and situation of small-scale handicraft producers firmly in mind, the author covers many aspects of exporting: how to reach and maintain contact with customers, designing and production for overseas markets, presentation and packaging, quality control, supplying to specification, and the various formalities and documentation involved in exporting.
Small-scale handicraft producers often lack adequate marketing experience or support structures, particularly for exporting. Export Marketing for a Small Handicraft Business, a book written in plain, jargon-free language, provides vital information to help producers export more effectively. Keeping the perspective and situation of small-scale handicraft producers firmly in mind, the author covers many aspects of exporting: how to reach and maintain contact with customers, designing and production for overseas markets, presentation and packaging, quality control, supplying to specification, and the various formalities and documentation involved in exporting.

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Published by: Oxfam on Apr 12, 2011
Copyright:Attribution Non-commercial

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06/22/2013

 
Export MarketingforaSmallHandicraft
EdwardMillard
Oxfam/lntermediate Technology Publications
 
©
Oxfam
(UK
and Ireland) 1992Revised edition 1996A catalogue record for this book is available from the British Library.All rights reserved. Reproduction, copy, transmission or translation of any partof this publication may be made only under the following conditions:with the prior written permission of the publisher; orwith a licence from the Copyright Licensing Agency Limited, 90 TottenhamCourt Road, London
W1P
9HE,
UK;
orfor quotation in a review of the work; orunder the terms set out below.
This
publication
is
copyright, but may
be
reproduced by any method without feefor teaching purposes, but not for resale. Formal permission is required for allsuch uses, but normally will be granted immediately. For copying in any othercircumstances or for re-use in other publications, or for translation oradaptation, prior written permission must be obtained from the publisher, anda fee may
be
payable.Available in Ireland from Oxfam in Ireland, 19 Clanwilliam Terrace, Dublin 2;tel.
01 661
8544).Addresses of other agents and distributors are given on the lastpage.ISBN
0 85598
174
1
Oxfam(UK and Ireland)ISBN
1 85339 352 5
Intermediate Technology PublicationsPublished byOxfam, 274 Banbury Road, Oxford 0X2 7DZandIntermediate Technology Publications,103/5 Southampton
Row,
London
WC1B
4HHDesigned by Jeffrey MeatonPrinted by Oxfam Print UnitTypeset in Palatino 10.5ptOxfam
(UK
and Ireland) is a member of Oxfam International.Oxfam (UK and Ireland) is registered as a charity,
no.
202918
This book converted to digital file in 2010

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