Branding through Media

Huma Asmat
Adnan Ahmed
1. Chuck: Subway
In 2009 NBC was able to renew the comedy series
Chuck after Subway jumped in to offer their
sponsorship.
Chuck producers promised to integrate product
promotions into their shows.
In this episode, Morgan bribes Mike with a $5 footlong
from the sandwich chain, and they show a comical
slow-motion scene of Mike devouring the sub and
lovingly describing the flavors of his favorite meal.
http://www.youtube.com/watch?v=OViS82tn5hs
2. TAAL : Coke (Scene after IshqBina)
Branding Coke in a song incorporated with the master
piece music by A.R.Rehman.
Showing Coke as a source of romantic link.

hhttp://www.youtube.com/watch?v=PTucvfKmSRkttp
://www.youtube.com/watch?v=PTucvfKmSRk
3. Omore : Dolly kiayegibaarat

http://www.youtube.com/watch?v=Cz0TqfvtokQ
&feature=related
 
4. Om Shanti Om
Nokia, Maybelline, Shopper’s Stop, Tagheuer
http://www.youtube.com/watch?v=ZZzoCYPO53k
5. The Chaperone
http://www.youtube.com/watch?v=ndL52mdojhE
( girl is listening to the ipod in first scene)
6. American Idol : Coca-Cola
The red cups emblazoned with
Coca-Cola's logo that sit on the
American Idol judges' table night
after night. Not only are they
strategically positioned to
remind you who the show's
sponsor is and what to grab when
you're feeling a bit parched, but
in case you don't get the hint,
screens in the background flash
the red-and-white logo
throughout the program.
7. Castaway : Fedex