Staring

R Sheryl
Prerna
S Bisht
Niyaz AQureshi
Mendonsa
RohitashG
U K Goel H
R S O
O H S
J I H
E T
 Special Thanks

Prof. Nikhil Rao

&
PG B
Indian Television
Production Co.
Indian Television Production Companies
Heart of content provider, writer, d
Distributors, Actors and mainly
VIEWERS

Changed the way people

perceive

Source of Entertainment

Thanks to production companies that TV no more

remains an “idiot box”
Key Players
Revenue generated in 2010
Revenue as per Jan 2011
Revenue as on 31st January 2011

9%
Balaji Telefilms
15% 27 Film Farm Prodn
Sphere Origins
% Endemol India
SAB Tv team
11% UTV
20%
18%
Before talking about the
History of
Balaji Telefilms…
 Ekta Kapoor
Creative Director and Joint Managing Director

Influenced the psyche of the people

Idea of launching Daily Soap

Created and supervised some of the most

popular serials in Indian television history

Whether you love or hate the characters they

have still become household name.
 Balaji Telefilms
Incorporated on 10th Nov 94

Converted in public limited company on 29th Feb

2000 and changed to Balaji Telefilms on 19th
April 2000

The Company has been promoted by Mr.

Jeetendra, Mrs. Shobha Kapoor and Ms. Ekta
Kapoor.

Only Company to maintain its highest TRP

every year
Contd…
The satellite boom in India can in a sense be
said to have been created and led by Balaji

The company has produced over 15,000

hours of television content since its inception

They believe that people who criticize their

show are the one who help them get highest
trp’s

Diversified itself into other line of business.

Group of Companies
What is hoonur
Who will Use Hoonur?
 Balaji Motion Pictures
Balaji entered the Indian motion picture
business in 2002

Till 2009, the Company had produced

and/or acquired 12 films, including 2 hits

Co-produced and distributed India's

premiere digital film

Once Upon A Time In Mumbai, which broke

ground at the worldwide box office
 ALT Entertainment
Media and entertainment conglomerate plans
to diversify into movie and new media
production

What was ekta’s saying about this?

Balaji's sister concern will cater to the

upwardly mobile young Indians with television
and film content as well as global
 Institute of Creative
Excellence
ICE is the latest initiative of Balaji Telefilms

Providing world class quality education to the aspirants

for entire gamut of Media & Entertainment industry

It covers all major specializations like Acting,

Cinematography, Direction, Editing, Production,
Scriptwriting, Sound and Vfx.

At ICE, special emphasis has been laid upon the course

curriculum which has been designed by the Industry
experts
 Pavitra Rishta
The series premiered on June 1,
2009

Family drama

The series is a remake of a very

popular Tamil television serial,
"Thirumathi Selvam"

Highest TRP rating show at

present
4 P’S
 Product
Family Drama
 Price Place

Nothing more than Zee TV in your very

the cable bill for own TV box
half an hour
 Promotion
Via other show (maha episodes or
current popular running show)

Media (Radio, TV, Newspaper)

Digital media (using polls, Questionaire)

Social Networking sites

 SEGMENTATION
Segmentation Base Variables
• Geographic
• Region N.E.W.S
• City Size Sub Metros, Town

• Psychographic
• Lifestyle Conservative, Status Seekers
• Personality Introvert
Contd..

C) Demographic
• Age - 16-30, 31-50
• Sex - Mainly Female
• Family Size- 3-4, 5+
• Education - School, Graduate
• Occupation – Farmer, Housewife,
Retired
• Income - <15k,16-25k
• Religion - All
Contd..
D) Behavioral
• Benefit - Service

• Use Related
– Usage Rate - Heavy
– Awareness Status - Aware, interested,
Enthusiastic
– Brand Loyalty - Very Strong
 Targeting

• Very well Targeted for the female audience

• Love and family being the central theme hit

the target audience

• People’s perception is kept in mind

 Positioning
• What is positioning?

• Our product is positioned as?

• Do we match our position?

• Can we sustain?
 Problem Faced while shaving

Time constraints

Travelling

Early morning lectures, office shifts, etc

Commitments and meetings

Products available in market
Process of shaving
Apply gel on cheeks

Use brush to form lather

Then shave with Razor

Then clean your face with water

Apply after shave lotion

Master Shaver
Different parts of Master Shaver

Foam or Gel

Razor

After shave lotion

 Features of Master Shaver
One machine –Foam, Razor, After Shave lotion

Easy to carry & store

Easy to use

Hygiene

Stylish

Status symbol
 4 P’s

Produ
Price
ct

Promo
Place
tion
Product

3 in 1
Master shaver
 Pricing
Machine – Rs 3000

One year warranty

Refill pack of foam – 100 ( Will last for

2.5 months to 3 months)

Refill pack of after shave – 75 ( Will last

for 3 to 4 months )
 Place
Malls

Beauty Centers

Salons

Medical Shops
 Promotion
T V commercials

Magazines

News papers

Events

Promoting T.V. shows like Roadies,

Dadagiri, etc
 SEGMENTATION
Segmentation Base Variables
• Geographic
• Region N.E.W.S
• City Size Metros, Town

• Psychographic
• Lifestyle Status Seekers
Contd..

C) Demographic
• Age - 18-40
• Sex - Male
• Education - College Students,
Professionals
• Occupation – Self Employed
• Income - 16-25k, 25+
Contd..
D) Behavioral
• Benefit - Quality, Speed,
Prestige

• Use Related
– Usage Rate - Heavy (Regular)
 Targeting
Management students and corporates where
people need to adhere to a strict shave
code

Busy professionals

People having time constraints wither

because of meeting or travelling for office
work
 Positioning
• Quick & easy shave

• Once the positioning hits

right then the product is
sold
Thank You