PRESENTATION ON

Analysis of Consumer Behavior

Of
GAZI TANKS

PREPARED FOR:
Md. Farhan Faruqui
Senior Lecturer
East West University
Department of Business Administration
PREPAPRED BY:

Syaba Tarannum Khondokar Kamran Dinuka Sinhabahu Shohan Akon Sunny

Quader Bin Khaled
ID: 2008-1-10-152 ID: 2007-3-10-071 ID : 2007-2-13-011
ID: 2008-1-10-063
 Company Profile and history

• GAZI Tank started incorporating in the year 1995 as a

pioneer in manufacturing of plastic overhead water tanks

• Now GAZI Tank is manufacturing various plastic based

products rather than tanks such as - industrial basket,
industrial trolley, house hold tanks, milk can, mini tanks,
plastic road cone for use as road divider, dustbin etc

• Since inception GAZI Tank is also enjoying the market

leadership in plastic market of Bangladesh.
 Product profile
•GAZI SUPER (BLACK)
ZI
•GAZI GRANITE (BLUE / GREY) GA
GAZI
•GAZI (MILKY WHITE)

•GAZI (Ocean blue)

Z I
•GAZI Automatic Water Tanks GA GA
ZI
(COMING SOON)
 An Anatomy on the Way of Living

38%

Rented house or apartment

Self Owned House or apartment

62%
Profile of the Target Market
 GENDER PROFILE
Gender Profile (Gender Analysis) Among those who
Purchased tank
3%
16%

Male
Female
84%

Male= 51 Female= 10 97%

MALE FEMALE
 Occupational Profile
Occupation Profile Occupational Profile(who prefers Gazi tank)

18
17 35.00% 30.33% 28.79%
16 30.00%
13 13
14 25.00% 19.42% 19.76%
12 10 20.00%
10 8 15.00%
8
10.00%
6

4
5.00% 1.70%
2 0.00%
0 ent job j ob n el ti ty
d t te on en
stu en a rs s
riv
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es
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pe
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on
ud

P n
te

r si
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en

ed
rs

ve
St
iva
es

nm

u
Pe

o r
Pr

B
sin

ti
d
r

G Re
ve

e
Bu

tir
Go

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 Monthly Income Profile
Monthly Income Profile Monthly Income Profile (who preferrs
Gazi tank)
15
16 13 13 50%
14 12 44.04%
45%
12
10 8 40%
8 35%
6 32.08%
4 30%
2
25%
0
20%
e
an 0 0

an 0 0

00

00

ov

15% 13.08%
,0

,0

,0
,0

Ab

9.82%
10

20

30

40

10%
d
an

an
a
Th

Th

Th

5%
00
sT

1.00%
ss

ss

ss

,0
es

0%
Le

Le

Le

40
20 to L

less 10000- 20000- 30000- 40000

o

to
t

than less less less and

00

00

00
,0

,0

,0

10000 than than than above

10

30

20000 30000 40000

 AGE PROFILE
Age profile (who Prefers GAZI Tank)
Age Profile
16 40.00% 36.33%
16
14 35.00%
14 13
30.00% 26.76%
12
10
25.00%
10
8 18.70%
8
20.00% 17.21%

6 15.00%

4 10.00%
2 5.00%
1.00%
0
0.00%
15-25 25-35 35-45 45-55 55 and 15-25 25-35 35-45 45-55 55-and
above above
Generic Behavior Analysis
 Type of water tank 14.76%

people prefer 44.26% Once

Never
More than once
40.98%

44.26%
45.00%
40.00% 36.07%
35.00%
30.00%
25.00%
20.00% 13.11%
15.00%
10.00%
5.00%
6.56%
How often people
0.00% buy water tank
Plastic tank Cement tank Steel tank Other
 3 Price
2.5

1.5

0.5

0
Gazi Padma Steel Tank Cement Tank

Analysis of Quality & Price Viewed By

People About Different Tanks
2.5 Quality
2

1.5

0.5

0
Gazi Padma Steel Tank Cement Tank
Memory
 50.60%
60.00%
50.00%
40.00% 24% 21.70%
30.00%
20.00% 2.80%
1%
10.00%
0.00%

From where
people got t
know about
GAZI tank
Positioning
 What comes to mind
40.00%
37.70% when people hear
35.00%
32.79%
about Gazi tank
30.00%
25.00%
20.00% 14.75%
15.00% 9.83%
10.00% 4.92%
5.00%
0.00%
Good Easy to Reasonable Long lasting Others
Service clean price

44.26%
45.00%
40.00%
35.00%
30.00%
25.00% 16.39%
20.00% 11.48%
Why people prefer Gazi 15.00%
10.00%
9.84%
4.92%
8.19%
4.92%
5.00%
tank over other tanks 0.00%
S
C
H
E
M
A
of
G
A
Z
I

T
A
N
K
Perceptual Mapping
Cognitive Component of Attitude
 Cognitive Component
Water gets
the smell Color
Tanks Price Affordability Status Durability
of the Variety
container
4.3606 2.6721311 2.1147
Gazi
6 3.852459 3.16393 5 4.21311 5
3.5409 4.6229508 1.9508
Ideal
8 2 2.22951 2.0819672 4.81967 2
3.6557 1.6885
Padma
4 3.442623 2.67213 1.721311 3.86885 2

Water
gets the Color
Affordabilit Durabilit
Price smell of Status Variet  
y y
the y
container
Weigh
0.20 0.30 0.10 0.05 0.30 0.05  
t
0.1639 0.231147 0.0885245
Gazi 0.0082
3 5 0.14016 9 0.0303 0.1393
0.0229
Padma 0.0131
5 0.354098 0.06639 0.054098 0.0475 0.3795
 Cognitive Component
25.00

20.00

15.00 Price
Smel Of Water
Affordablity
Status
Durablity
10.00 Colour Variation

5.00

0.00
Gazi Tank Ideal Tank Padma Tank
Affective Component of Attitude…………
Analysis of GAZI Tank’s Affective Component

35

30

25

20

15

10
Strongly Disagree
Disagree
5
Neutral
Agree
0
Strongly Agree
e r k k
bl ne an an
r da ow iz t iz t
or a Ga
ffo f fG
s a le yo il ke
nki bo ilit I
Ta ym ab
zi fs ur
ga s o
ed
tu th
sta th
ea y wi
b sf
ay sti
km Iam
an
ert
t
wa
A
Analysis of GAZI Tank’s Affective Component

Affordability of GAZI tanks Is GAZI tank a status symbol for the

owner
30 35

25 30

25
20
20
15
15
10
10
5 5
0 0
S trongly Dis agree Neutral Agree S trongly S trongly Dis agree Neutral Agree S trongly
Dis agree Agree Dis agree Agree
Analysis of GAZI Tank’s Affective Component

Satisfaction with the Durability of GAZI I like GAZI tank

tank
30 20
18
25 16
20 14
12
15 10
8
10 6
5 4
2
0 0
S trongly Dis agree Neutral Agree S trongly S trongly Dis agree Neutral Agree S trongly
Dis agree Agree Disagree Agree
Behavioral Component of Attitude
Analysis of GAZI TANKS’s Behavioral Component

Last water tank use I usually prefer

30 35

25 30
25
20
20
15
15
10
10
5 5
0 0
nk k k nk on ir k k nk k k nk on ir k k
Ta an an ta yc ng an Tan Ta an an ta yc ng an Tan
iz T a T
sh
l ha t T
ss iz T a T
sh
l ha t T
ss
an Ga Po Ja en an Ga Po Ja en
aiw adm De em Bo aiw adm De em Bo
T P C T P C
Analysis of GAZI TANKS’s Behavioral Component

Likelihood of purchasing a Gazi Water tank

30

25

20

15

10

0
Definitely will buy Probably will buy Might buy Probably will not buy Definitely will not buy
 Personality and Self Concept

3.622951 3.245902

Rugged Delicate Exciting Calm

2.885246 3.606557

Outspoken Submissive Rational Emotional

2.344262 3.27868

Youthful Mature Traditional Modern

Marketing Strategy
Thank You……

&
QUESTIONS