Media Evaluation

Mathew Clarkson
In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
 My media magazine which is called Warriors of Rock is similar to rock magazines such as Classic Rock. This is because
for the Front Page, Classic Rock has used the following in order to get the Target Audiences attention.
 Central Dominant Image.
 Clear Masthead which is big and stands out from any other magazines.
 Puffs.
 Strapline which is clearly related to the content of the magazine.
 Free gift (Usually a free CD)
 Clear Font Size which Target Audience can see clearly.

 Warriors of Rock on the other hand uses the following codes and conventions affectively compared with real media
products.

 Central Dominant Image- I have customised the image on Photoshop to make it have a sponge affect and to make the
image also unique.

 Clear Masthead which is big and stands out because it is big and in a different colour. – This is the same as all media
magazines.

 Puffs to give the Target Audience a good idea on what Warriors of Rock is about.

 Good Strapline.

 Competition which is to win a customised guitar worth £1,000

 Good font size throughout the magazine so the Target Audience can see what the magazine is about.
 Image of Classic Rock front cover (Deconstructed)

Free CD Good
offer in Masthead
Classic which is
Rock. This clear and
is used to bold
attract the
Target Central
Audiences Dominant
attention. Image
clear and
attracts
Strap line
readers
used to
attention
entice the
reader.
Puffs used to give
the reader an idea
of what Classic
Rock is all about
Warriors of Rock front cover
(Deconstructed)
Puffs are used in
Masthead is clear Warriors of
and stands out so Rock to tell the
the Target Target Audience
Audience can what the
understand what magazine is
the magazine is about.
called. Strapline is clear
to Target
Central Audience and
Dominant Image also tells them
stands out to what the
Target Audience. magazine is
The imaged is about.
powerful and
represents
Barcode is clearly
breaking free.
visible.
How does your Media Product represent particular Social
Groups?

Warriors of Rock generally represents fans of all kinds

of rock, be it recorded or live concerts. The reason for
representing rock fans through the use of images and
intelligent text is because the images would want to
make the Target Audience believe that the people
being represented in the photos are them and they
would want to also bring out their inner Rock Child or
God in them.
Also the images represent Target Audience show
power and authority.
Who would publish the magazine and
why?
I would choose a well known company to publish Warriors
of Rock. For example, I would choose Future Publishing
House. This is because Future Magazine publish music
magazines such as Classic Rock and Metal Hammer.

Also, Future publishing is well known with the Target

Audience and has a well known worldwide logo. They also
have offices within the UK, USA and Australia.
As mentioned on my Blog, the selling price for the
magazine will be £3.99 and would be monthly.
Who is Target Audience? Why would
magazine appeal to them?
The Target Audience for Warriors of Rock would be
men aged between 20 – 30 years old. This is because
like Classic Rock, my magazine also includes bands
which have been around since the 1980’s – 90’s.

Also the magazine would appeal to Target Audience

because it includes bands from the 1980’s – 90’s which
the younger generation would not know who the
bands / artists are.
How did you attract / address your audience?
I have used the following methods to attract my Target Audience:
Blogger
Adverts in magazine / newspapers
Facebook to let Target Audience know what is happening with
Warriors of Rock. If they like what they see then they can “Like”
the comment.

I have also attracted the Target Audience visually by posters. This

is just like Facebook but can give detail for magazine release
dates and also in the magazine itself under “Coming Next
Issue…”
What have you learned about technologies from
the process of constructing this product?
I have learned that different programmes used to
create the finished product can be challenging at
times. One example is Photoshop. This is because
editing the images and adding text is hard if you have
not used the programme before.

Effects are easy to use if you have used Photoshop

before.
What have you learned about technologies from the
process of constructing this product? (Continued)
Using the Camera was both easy and hard to use. One
thing which was easy was setting up the camera on the
Tri Pod.
One thing which was hard to produce was the
positioning of the photo subjects. This was hard
because you had to get the photo subjects into the
position that you would want them in so that you
could used them for your photo for your magazine.
What have you learned about technologies from the
process of constructing this product? (Continued)
Blogger was easy to use. This is because Blogger is a
place where people can upload work or change their
status which is a bit like Facebook.

Blogger offered me to create a new blog where I had to

enter an E-Mail address and password in order to see
what is on the Blog.
Uploading work can be challenging at some stages
because when you insert your work, the computer puts
in in a certain place where you cannot move it.
Strengths and Weaknesses
Strengths Weaknesses

Blogger was easy to use. This is because DPS was weak. This is because I have
it is a place where you can put all of your only split the page down the middle. I
work on. have improved this so that I have 1 page
image and 1 page text.
Title page was good. This is because I I had no idea on how to add effects to
have used all of the correct Codes and images. But I had a friend help me and
Conventions that all Media Magazines show me how to add effect to the
should follow. images.
Contents page was good. This is
because it has met the following Codes
and Conventions.
All images were original and met the
correct wants and needs of what
magazine had to offer.
My Finished product Front Cover
My Contents Page
My DPS