Professional Documents
Culture Documents
c. Outsource:
-Inbound: Food supply, equipment provider,
-Outbound logistics: distribution to cinema, duplicate
-Marketing: advertising
-
4. Five forces
5. 3 generic competitive strategies
6. Business Strategy
7. 7 S-Framework
http://www.essayclub.com/term-papers/Disney-Case-Analysis/8573.html
http://www.coursework4you.co.uk/essays-and-dissertations/analysis-of-companies/walt-
disney/waltdisney.
http://www.coursework.info/University/Business_and_Administrative_studies/Marketing/W
alt_Disney__SWOT__PESTEL_and_Porter_ana_L95813.html
Marko Rillov
Strategic Management 2006 - Homework - the Value Chain analysis of the Walt Disney co
marko - 12.10.2006, 15:06
Teema: Homework - the Value Chain analysis of the Walt Disney co
Please write down here your value chain analyses of the Walt Disney:
Support activities
- Admin / Management / Infrastructure
- Human Resource Management
- Technology Development
- Procurement
Primary activities
- Inbound logistics
- Operations
- Outbound logistics
- Marketing and sales
- Service
borismeda - 12.10.2006, 16:19
Teema:
Jelena HARITONOVA
Carlo RONZONI
Boris MEDA
Support activities
- Technology Development
High technology level in order to create the characters, to carry out tests as efficiently as
possible without wasting time.
No need of licence.
- Procurement
Raw materials (like plastic and boxes) which are delivered by suppliers.
Furthermore they have to trust there subcontractors on delivery times for instance.
Primary activities
- Inbound logistics
Characters of the Disney movies. Indeed if the movie is a success so derivate products will
be also a success.
The adventures which are lived by characters to create products around the environment of
the characters.
- Operations
Respect deadlines for critical events such as Christmas for example. Indeed during
Christmas the majority of the profits are made.
Contain costs to offer to the consumer a quality product to a low price.
- Outbound logistics
Good delivery logistic because the Disney toys are delivered all around the word and it is
important to now and to control the delivery chain from the manufacture to the shops.
- Service
Call centre for people who are not satisfied by the product.
A guarantee in case of a dysfunction of a product.
Support activities
Primary activities
Inbound logistic: Actors, voice performers who give their voice to the animated characters,
film rolls, rented equipment
Operations: create good stories, make the movie, video editing
Outbound logistic: duplicate the movie
Marketing and Sales: Advertising, looking for competitors, distributing the movie in
theaters
The students who work on this value chain are Antti Paajanen, Olivier Perrin and Matthieu
Herry.
ChristineStier - 12.10.2006, 17:03
Teema: Disney Movies
Support activities
Technology Management
Control of the necessary technologies and using actual knowledges, save a high level
technology standart
Procurement
Material and staff to produce a film
Primary activities
Inbound Logistics
Performer, Comedians, …
Operations
Create a storyboard, Controlling, Cutting, Animation,Advertising…
Outbound logistics
complete movie
sulochana - 12.10.2006, 17:05
Teema:
Value chain - Theme park
At the outset we would like to say that one of our team members has dissenting opinions
and thus decided to do in his independent capacity. So remaining three (Yukiko, Kristina,
Sulochana analyse as follows:
Support activities
- Admin / Management / Infrastructure : finance , communication
- Human Resource Management : expert opinion , cooperation of team members
- Technology Development : licensing, sophisticated technology, innovation , creativeness
- Procurement : dressing
Primary activities
- Inbound logistics : souvenirs, actors
- Operations :ongoing entertainment
- Outbound logistics : monetary gains, phsical and mental satisfaction
- Marketing and sales :linking travel companies , airlines , touring ,hotels, advertisement ,
compliments
- Service : transportation , resorts, CSR , guidance
053006 - 12.10.2006, 17:45
Teema:
Feng shanshan, Hongli Zhang, Cheng miao, Wang yu
Value chain: Theme park
Primary activities:
Inbound logistics:
In order to satisfy the different demands of the customers, Disney must receive and
warehouse a large number of the raw materials, however, it will be not difficult for Disney
because it has enough money and places.
Operations:
Disney hosts wondrous special events most often to attract more customers, for example,
Magic kingdom park, Disney-MGM studios and so on.
Outbound logistics:
Disney theme park provides not only services but also many kinds of products related to the
theme park, for example, souvenir, book, toy. These products are produced by itself.
Services:
Disney theme parks offer a wide array of free guest services to ensure an happy experience
for all attendees, for example, baby care, check cahing, currency exchange, guidebooks and
maps, parking, first aid and so on.
Support activities
Firm infrastructure:
There are many function departments to complete finance, legal, qualtiy management
respectively.
Technology development:
Disney owns Research and Development to develop their high-level technology.
Procurement:
Disney is a unique and important customer of many of the suppliers, so it can secure the
lowest price for purchase of the highest quality.
gregoratzlinger - 12.10.2006, 19:07
Teema: Disney movies
Administration, Management, Infrastructure
providing money, install the organisation
HRM:
Persons who are able to hire qualified personnel, (and actor, director...)
Technology development
Developing digital animation software, but also script writing (the product is the movie, and
the script is the plan of the movie)
Procurement
maintainance of the movie equipment, catering,
______________________________________________________________________
Inbound logistics
actors, director, supernumeraries...
operations
shooting, cutting, synchronizing,
outbound logistics
copying, distribution to cinemas; distribution of DVDs
Service
no idea...
Support activities
Technology Development
Modern digital high tech. shooting cameras and all the other equipment.
Procurement
Raw materials to make decorations in set place which are delivered by suppliers.
Cleaning service, electricity,
Providing actors with food, drinks
Primary activities
Inbound logistics
Cast, the actors, make-up makers, director, shooting operators, audio, background voices,
decorations, costumes
Good ideas for very good stories
Operations
Building the set place, direction, cutting the movie, mixing it together, shooting, lighting,
special effects (rain etc.)
Outbound logistics
Careful transport of the original tape to marketing and sales.
Service
Communication with media, fans,
give information to the customers, about background, stars etc.
Maintaining the internet-page
Give the customers the possibility to order movies online
hotline
christophangeli - 12.10.2006, 22:32
Teema: Wald Disney Theme park
Team: christophangeli,hubermartin and Thibaut Reymond
Value Chain (Porter)
Support activities
HRM
Qualified personnel
Team building
Technology Development
high level of technology (innovated / creative)
Licences
Procurement
cleaning (equipment)
Dress for mice
Primary activities
Inbound logistics
food
souvenirs
actors
Operations
special events
On going entertainment
Outbound logistic
toys
food
souvenirs
Service
online tickets
hotels close to the park
WC´s
Free trains from the hotel to the park
taxi
adrienvino - 12.10.2006, 22:47
Teema:
Eduardo BOS
Ivar MALM
Adrien VINO
We have chosen to do the value chain analyses of the Walt Disney movie department.
Support activities
Technology development :
- to be up to its reputation, Walt Disney must have the last topnotch equipment so as to keep
competitive advantage
- need to be innovative/creative
- can't fail in chosing the right strategy to avoid being left behind
Procurement :
- need to buy licences and technology patents
- everything must arrive on time (deadlines)
- must sign contract for a suitable period (actors)
Primary activities
Inbound logistics :
- actors, writers, movie makers, technicians, assistants, scripts
Operations :
- special events
Outbound logistics :
- prospect to have the best movie distributors
- make sure that promotional purpose are planned on time
Service :
- official website for each film release with as information as possible
- must propose the best service to have potential learnings, and then being able to
compensate market share loss
- personnel for assistance, care in each cinema
Daria - 13.10.2006, 00:13
Teema:
Topic: Disney Consumer Products or Toys
Support activities
Administration and Management / Infrastructure
Includes Merchandising Licensing, the Disney Store, Disney Publishing, Walt Disney Art
Classics and Disney Interactive
Financing,accounting, quality management and publicity ( CD, Books, magazines)
Technology Development
Comprehending the technology evolution and Research
Procurement
Beseech raw materials, machines etc. to produce the Toys (like Computer Games, CD,
Books, magazines), worker like show
promoters, publishers and the company's characters.
Primary activities
Inbound logistics
Receiving,storage, stockcontrol, transport plan
Operations
Manufacturing, packing, test the toy
Outbound logistics
Selling, publicty, show promoters, publishers
http://www.slideshare.net/irwanarfandi/the-walt-disney-company
http://www.slideshare.net/beatusest/walt-disney-1180188
http://www.youtube.com/watch?v=C5ME0lhRlHU
Marko Rillo
Walt Disney Word and Disneyland creates Walt Disney Parks & Resorts
Thread of substitutes: not in the moment – maybe with new technology ; Also play stations
and other technical staff can substitute a movie at the moment.
Buyer Power: there are thousands and thousands of potential customers. Disney has the
money and possibility the do market researches and even there are organizations who try to
take influence it is not possible. (Premise is that the product is good) So the buyer cannot
influence the market.
Entry Threat: in the meanwhile movies are so expansive that it is really difficult to enter the
market. But with the right advertising and a good idea possible (like in nearly every market)
Thread of substitutes: I think that especially the toys from Disney have a short living circle
because they are only in demand before and after the movie.
Buyer Power: the buyer can not really influence or force Disney to do something. I think
only in businesses with a few consumers (like the steal industry in Austria) the buyer has the
power to bargaining.
Entry Threat: there are so many toys that is definitely possible that the kids (or target
persons) do not like the product. An Advantages of Walt Disney toys is that the have the
possibility to advertise their products with their movies. So first the child is watching the
movie and afterwards hopefully a latent demand arise (hopefully for Disney)
Supplier power: I do not know the structure exactly but if the do not have their own
manufacturing company for the adventure parks they would be dependent from this
company. Because I think only a few companies are allowed to produce such things.
Buyer Power: the buyer can not really influence or force Disney to do something. I think
only in businesses with a few consumers (like the steal industry in Austria) the buyer has the
power to bargaining.
Entry Threat: is high because the competitor needs a lot of money and a name in the branch.
The movies helped the park the get known I think. First a child see a movie
afterwards it would be wonderful the see the movie star in real life
olivierperrin - 11.10.2006, 17:38
Teema:
My answer concerning the 5-F study about Walt Disney case study :
Threats of new entrants : low. Walt Disney and their competitors are already well
positionned on a wide range of products (film, animation film, toys, clothes, TV, radio,
internet, theme parks...), so it s very difficult for a new company to become a real
competitor, unless it has a lot of money and can survive and develop itself without being
bought by one of the big ones.
Bargaining power of supplier : low. Disney is a very big company, therefore it has a quite
big power on its suppliers. And for most of the products, there exists more than one
supplier.
Bargaining power of buyers : moderate. we saw in the text that it is mandatory to answer a
customer need, otherwise, it wont work. For example before 1988, 60 pecent of the movies
lost money! If the buyer - here the customer - doesn t like the product you made, he will go
directly to your competitor...On the other hand, there are millions of buyers, so one of them
doesn t reprensent a significant fraction.
Threat of substitute products : moderate to high. Assumimg tha Disney gives mainly
entertainment : their movies, theme park, ... are not the only way to have a good time! It s
easy to find something else to do!
Rivalry among competive in firms in industry : moderate to high. As we can see on exhibit
8, Disney has some competitors, especially Warner against who they have to fight
constantly. For example, Pixar was doing really well and this market was presenting a real
opportunity. Disney took it but had to fight for it! As a few other firms are on the same
market than Disney, they always have to find new solution to remain first...
053006 - 11.10.2006, 17:38
Teema:
Student name: Feng shanshan
The Walt Disney company is one of the largest media and entertainment corporations in the
world. What are the factors that determined the company's success?
I would like to use Porter's Five Forces Model to answer the above question.
All these reasons can prove Disney has became a world leader in the field of media and
entertainment.
olivierperrin - 11.10.2006, 17:41
Teema:
Tsiteerin::
It is a good way to eliminate competitors – buy them
5 Forces:
Movies:
Rivalry: Columbia (Sony), Fox, MGM, Paramount, Universal Studios, Warner Bros,
Dreamworks. quite intensive branche;
Barriers of entry: Not easy to enter the branche because it cost a lot of money and you need
much know how, but I think Indian and Chinese Studios are on a good way.
Supplieres: actors, authors, settings. only a few have a powerful influence;
Buyers: private customers, cinemas, TV stations
Substitute: other possibilities to spend the freetime like museums, resteraunts, stay at home,
do sports, meet friends, play games
Toys:
Rivalry: Every toy producer and every other film company which sells their merchadising
products;
Barriers of entry: Not very big because mostly they products are cheap. Producers in Asia
could be a competitor for example also Walt Disney fakes (plagiarism).
Supplieres: material, designer for products
Buyers: Private customers, shops
Substitue: Books, new develoments
Theme Parks:
Rivalry: Universal Studios, Seaworld, Bush Gardens, Peramount Pic.
Barriers of entry: very hard because of the high investment but there would be some
competitors who could do this. But mostly it has no sense to open a second park in next to
another.
Supplieres: Coca-Cola, food etc. mostly lang term contracts and self-producing things, so
the they are not really powerful
Buyers: People who go in the parks, very powerfull
Subsitute: I think the same as at the point "Movies"
martinhuber - 11.10.2006, 18:35
Teema: Walt Disney - 5 forces
Porters 5 forces analyse for Walt Disney
Bargaining power of customer: The risk is moderate to high: If the customer is not satisfied
with the products which were offered he will buy them from the competitor. This is the risk
of business every company has to deal with. We can see it in the article something like this
has already happened and it took some time for Walt Disney to recover from.
Threat of substitute products: At this time of view it is only a really high risk for the
merchantise-products like toys. If the trend or the wish of the children takes another
direction it is possible that toys be substituted. For the theme-parks the risk is moderate in
my opinion. They are just in threat if there is a totally damage in the theme-park and a lot of
people are killed because of the damage. The risk of substituting movies is very low.
Rivalry in this market is very high. WarnerBros for example. The competition in this
branche is really high in all areas. But as we can see what happend to Pixar we know the
strategy of this branche. Buy or be bought!
ivarmalm - 11.10.2006, 20:18
Teema: 5F analysis
This was a pretty interesting paper about one of the bigest enterprises in the entertainment
industrie nowadays. Here is my analysis:
Rivarly
Movies: If you look at as a big picture, than there are not so many competitors, but those
how are (Warner bros, Universal, Dreamworks, fox, paramount and cople of more), are real
threaths to disney
Toys: the rivalery in toymarket is intens. There are alot of other firms producing them. The
rivalery is big
Theme parks: Nevertheless the admisson prices of disney beeing relativly higher then the
prices of other theme parks, they are the most popular and most famous ones. As of rivalery,
there are quite a lot of competitors in the market (six flags, universal, paramount)
Substitute products
Movies: movies are just one way to spend your free time, to entertain yourself. There are
alot of other ways to do that (go to park, do sports, play guitarr, go to beach ...)
Toys: moderate. Gameboy, kids books, video games.
Theme parks: As for movies, this is also a way to spend your free time. You have many
other opportunities to do that.
Ivar Malm
[/b]
Daria - 11.10.2006, 21:53
Teema:
Rivalry Among
Competing Firms in
Industry:
Threat of
Substitute
Products:
There are all the time some substitute products, that didn't disturb the market of Disney
Threat of New
Entrants:
I think Disney is such a huge company, with their fingers in a lot of different kind of
Business Lines that they is nearly no chance to kick Disney out of the peak.
Bargaining
Power of
Buyers:
The Power of Buyers is big for years, and the movies are going by mouth to mouth-
propaganda through generations. That is only one field of the productline from Disney.
They are also widely known for their parks.
Bargaining
Power of
Suppliers:
Disney have a long list of suppliers, i don't think that they were lose all suppliers, they have
to much productline
carloronzoni - 11.10.2006, 22:22
Teema:
The Case of Study
> Enviroment:
On 2000 the economic situation of Wald Disney has started to increase again.The goal of an
annual growth of 20% was reached again thanks to profits of ABC and to Theme Parks.
> Problems: The two most imprtant financial problems that the harvard team found are the
fix cost of the ABC and the high costs of the theme parks for the clients.It's also usefull to
underline the fact that the stakeholders pretend an high annual growth level around 20%
> Solution : The company was able to solve the financial problems and return to have high
profits thanks to the profits from ABC that were higher than fix plus variable cost and to the
creation of turistic hotels inside the Theme Parks that allow the clients to spendmore than
only one day inside of them.
> 5F analysis
A) movies
The barriers at the entry are not high,every company can create a movie an lunch it on the
market.The key word in this field is "Creativity".
However it's better to underline the fact that to create and promove an animate movie a
company needs high investment for the technology and to buy what it needs to create the
movie.
Suppliers don't have a big list in this field.Infact the two basic elements to create a movie
are the technologies and the creativity to make born the idea.
Clients have a big power in this field.Infact the success of the project of a movie depends in
most of the cases by the fact if they like or not the movie.If a lot of persons will watch the
movie the profits will be high and so,also the products that come from the movie.
Actually there are not many products able to replace movies.The force "substitute products"
doesn't have that big importance.Movies are still a unique product.
B) Toys
Barriers of entry are very high.In particular because most of the toys came from cartoons or
movies.In this field Disney has an advantage on the other because creating a movie means
automatically that it has also the right on it to produce toys.
Substitute products : Low,There are not real products able to substitute toys:
Rivalry : Disney Toys,Mattel,Fisher Price,Sony and Microsoft (the last two for video
games)
C) Theme parks
Barriers of entry : Moderate to High,create a park is not easy.It needs high investment and
the place to build one.Besides Disney Parks are unique in the world.
Buyers: Moderate.The success depend in part from the clients.They are the ones that dicide
if Theme park is good or not and the prices accetables.However the success of a Theme park
doesn't depend only from clients but also from the compnies
Suppliers : Low.They have to build the parts of the park.Besides in one country usually
there aren't more tha 5 bigs parks
Substitute : Low.There aren't real products able to replace the atmosphere of a Park and
what u fell when u are there.The only thing that could replace them are the videogames.
Rivalry:NO IDEA
gregoratzlinger - 11.10.2006, 22:29
Teema: [b]Five Forces: Disney[/b]
Movies:
Rivalry: moderate
There several different types of movies that are produced. The most known are fore sure
animation movies like “Lion King” in the 90s or the new computer animated Pixar films
like “Ice Age” in this sector of animation films Disney was the undisputed number one, but
these kind of movie was slightly substituted by Computer animation films. Dreamworks
Pictures (Shrek) produced some movies with quite better technology than Disney was able
to provide, and also built in some humorous elements that children weren’t able to discover.
But in the last years Disney overtook any competitor and releases the most movies in this
area.
In the area of real-movies there is a lot of competition, because Disney doesn’t only produce
family films anymore, it also started to offer action films aso.
In movie business there are not really high barriers of entry. Every movie needs a high
budget for producing and advertising etc, and it makes nearly no difference if the production
company is known or not. Only the executive producer (the person) makes the difference
because he has the connections to the actors, the distributors…
Suppliers: low
In the movie business the supplier group is very restricted. Normally it consists of people
like actors, synchronisation speakers, directors, computer animation specialists. In the case
of a movie with several episodes there might be a slight pressure from the actors because
they can’t be substituted easily, but if this is not the case there is nearly no force of
suppliers.
Buyers: high
In the case of such a huge concern it is very important to have a look on the needs of the
customers. If customers are offended it could happen that groups of people boycott all
products of the whole concern. For example the TV series “Ellen” caused a boycott in the
Southern Baptist, a large protestant church, because of the lesbian title character.
Normally the success of a movie depends on the quality and the content of a movie. If it is
bad nobody would watch it. So there is a big force coming from the customers.
In movie business sometimes technologies were substituted, but I can imagine no threat of
substitution for the movie itself, that could kick Disney out of business. Technologies
changed from mute movies to fully digital on disc distributed (to cinemas) productions, but
the running picture was always the same. Maybe in hundreds of years there will be sth. like
in “Star Trek – the next Generation”, where the world around you could be projected and it
is touchable, but now there is no threat.
In another way if Disney releases a film, and shortly after another film for the same target
group was released, it is very dangerous to be substituted by the newer one, because
normally a life cycle of a movie lasts 2 or 3 months and if one week after the Disney release
another movie is shown most people will watch the newer one if it is quite as good.
Toys:
Rivalry: low
Disney has the big advantage of the synergy between movies and toys. Nearly all the toys
are merchandising products for the movies and so there is free and very effective advertising
to them.
To enter the market of merchandising toys is very difficult, because only if you produce a
movie that everybody likes and also the characters of this movie, you can think about
starting to sell such toys.
To enter the market of normal toys in the premium sector you have to do a lot of marketing
to make the brand well known.
Suppliers: moderate
Like in every producing business Disney is dependent on raw materials and energy. The
advantage is its size, and that the raw materials are not very sophisticated. So the supplier
normally can be changed without a serious loss.
Buyers: high
Nobody is really dependent on Disney toys, so they can’t set the price as high as they want.
The only opportunity Disney has is to make movies that children like very much, so that the
parents can’t say NO, but there is also a thin red line between price and desire.
Substitution: high
It is the same as it was with the movies. A new movie was released and the merchandising
product / toy is not interesting anymore.
Theme Park:
Rivalry: moderate
In some areas there are quite few numbers of theme parks, but in some others the count is
very high. Disney has the advantage that nearly everybody knows about the Disney resorts
that are spread all over the world.
It is very expensive to build up a theme park that is able to compete with the Disney parks.
Except of this fact the marketing synergies of the Disney concern are fully visible here.
Every new park has to build up a brand or a theme.
Suppliers: low-moderate
There are no suppliers except the energy suppliers. The power of them is not the most
important cost factor of a theme park, but uninterrupted service is essential. So if there is an
energy monopoly in a country the energy supplier has some power, if not then not.
Buyers: moderate-high
There is no substantial need for the buyer to enter a theme park and to have fun inside. So
it’s up to the park management to provide the buyer with the attractions he wants.
Substitution: low
There is nothing in my mind that could substitute theme parks. Maybe it’s the same like in
the movie’s substitution with the futuristic Star Trek device
matthieuherry - 11.10.2006, 22:45
Teema:
There is my Porter 5 forces analysis about Disney Company :
Rivarly
For movies, the competition is quite important because of many big companies. But this
market is quite different from others. If a company made a really good movie, normally it
will earn money, even if there are other good movies. The way of consuming movies is
quite different than consuming other products. You don't always have a need of movie, but
if the movie is good, you want to see it. The competition exists, but if you're good, I think
you don't have to worry so much of other companies.
For theme parks, it's quite different because parks'attendance is much lower than cinema's
attendance. When you're going to a park, you're not going to another one the week after. So
you have to be really competitive. I don't know for Tokyo, but when you're looking for the
other Disney parks, there are always competitor's parks not far from them. In California,
you have the Universal Studios park. In Florida, you have a Six flags park and a Universal
Studios park. In Paris, you have also a very popular theme park, named Asterix (Comic
character). With this competition, they have to get the big attraction or to advertise a lot.
For toys, the competition comes from licensed products of big companies as Mattel. For
example, the products which can be dangerous for Disney, are Marvel toys or Pokemon
toys. But I think Disney's toys are best sellers if the movies are best sellers, so they are
really dependent of movies activity
Walt Disney is a very gigantic entertainment company. It seem to buy out its competitors,
which is one way to solve that problem. Anyway here are some thoughts about Michael
Porters 5 forces model about Disney.
[b]Threat of new entrants:
To compete against Disney as a gigantic company, which have all the same field of
industries as Disney is very hard. To act as a big movie/TV studio needs lots of capital,
access to critical local distribution channels etc. So usually these kind of indie movie makers
are bought out. There is of course threats of new entrants in amusement parks, but they
usually are not worldwide so they only work locally.
The bargaining power of buyers is quite high in every field of Disney’s industry. For
example if the movie is not good, the toys what are made of the movie wont sell. So Disney
has to be careful and take risks about releasing movies. Good risk was to make a movie
trilogy about Pirates of the Caribbean. It was first a very successful part of the theme park
and Disney wanted to do a movie about it. So the buyers showed the Disney what they are
interested in. In entertainment and service industry which Disney are in is very much
depending on the buyers.
The entertainment business is living now interesting times. Technology is giving more and
more possibilities to different kind of companies to offer services and products. Maybe the
game industry is the main threat of Disney if we consider games as the products. Also the
theme parks are under a very hard competition locally (malls, spas, golf, hobbies). Also you
can have very large amount of different kind of entertainment in your home these days for
example via internet.
Movie/TV business is under quite hard competition. There are several big companies doing
the films/TV series. So they will fight for the audience and every movie Disney release it
could have some kind of plunge. These gigantic theme parks are quite unique and I don’t
recognize that much rivalry in that field of Disney’s industry.
fraukedoering - 11.10.2006, 23:18
Teema:
Walt Disney case study / 5F analysis
1) Barriers of entry
Movies: high, Disney can use economies of scale, because they sell many of their movies
Toys: low, no switching costs, no big capital requirements
Theme parks:
capital requirements are very high, smaller companies could never afford to build a park in
this size
5) Intensity of rivalry
Movies: low, as the company is so big, they have no problems with jockeying for positions
Toys: high, but, Disney has no problems to pay some ad-campaigns etc.
Theme parks: very low, see movies
thibautreymond - 11.10.2006, 23:22
Teema:
These are my opinion concerning the 5 forces model of competition about Walt Disney:
Movies : Low. Indeed the brand Walt disney is a market leader in this field. The marketing
power of Walt Disney is so inpressive that new entrants aren’t a threat. For instance, the
firm Pixar has been a threat for Walt Disney and now, in reaction, the brand Pixar belongs
to Walt Disney.
Toys : Low. Because for the same reason of marketing power and derivated products. If a
movie is a success, the derivated products will be also a success.
Theme parks : Low. The Disney’s parks are really huge leaders on the theme park market
even if they suffer little competition, for instance with the Asterix Park in France.
Movie : Moderate. Concerning cartoons and movies there are a lot of quality competitors
and the consumers can make pressure by watching movies or cartoons from an other firm.
Toys : High. It really depends on the success of a movie.
Theme parks : Moderate. On the theme park field we think that Disney is less dependant
because people want really to have fun and Disney is a huge leader on the market so the
consumer can’t go to other park. Furthermore it has been proven that despite the ticket
hikes, buyers continue to come.
Movies : High.. For the movies the competition is hard and it exists a lot of similar products
which are good quality. Furthermore the development of interactive technologies could lead
to a decrease of the sales.
Toys : Moderate to hign. Indeed the emergence of video games for example shows that less
and less disney’s toys are saled.
Theme parks : Moderate. We think that there are a lot of ways to have entertainment.
Movies: Low. This threat is very low because it’s a huge international firm with a lot of
pressure means and furthermore it’s maybe an opportunity for suppliers to work with such a
firm.
Toys: Low. Interruption in supply could damage but however the risk is low.
Theme parks : Low. Because all the brands which are supplying these parks need this
market.
Rivalry among existing competitors
Movies : High.. The competitors of disney are very famous firms : Sony, Universal,
Miramax, Time-Warner, Parmount...
Toys: High.. Mattel, Sony,...
Theme parks : Moderate. A lot of theme park exist but they can’t rivalize in size with huge
diney’s parks
sulochana - 12.10.2006, 00:49
Teema:
1.Threat of new entrants • Capital intensive
• Cost advantage
• Difficulty in distribution channel
• getting license is expensive
Movies – L , Toys - M , Parks - H
Barriers of entry: Threat is low I think. Large capital requirements, need for experiences
what Disney have (they are quite unique)
Power of suppliers: authors actors, I don’t see a powerful influence because none of them is
big enough compare to D. And all of them have a big rivalry, lots of substitutes .Last bat not
least - D. is probably quite important customer.
Buyers: children, kids, families, adults, youngsters, distributors of movies, TV shows, home
videos/DVD-s, TV stations. Not concentrated enough to have a bargaining power. At the
same time probably there is a lot of forcing higher quality.
Toys:
Rivalry among competing firms: There are a large number of equally balanced competitors.
High
Barriers of entry: Threat is low. Product differentiation. D. has one of the best known
cartoon characters in earth. (Great legend).
Power of suppliers: authors, actors, I don’t see a powerful influence because none of them is
big enough compare to D. And all of them have a big rivalry, lots of substitutes.Last bat not
least - D. is probably quite important customer.
Buyers: Threat is high. Buyers demand for low prices and new contemporary products.
Substitute: virtual toys, computer games, theatre, LARP, books, comics,
Theme parks:
Rivalry among competing firms: Threat is Low. The big ones are Vivendi-Universal and
AOL-Time Warner.
Barriers of entry: Threat is Low. Product differentiation
Power of suppliers: Threat that suppliers rise prices is high. I guess in food supply probably
is dominating few firms; as well I assume that there is few firms producing attraction
constructions.
Live entertainment artist can also rise prices because they have few substitutes.
Buyers: Threat is low. They are not concentrated. But then again forcing higher quality.
Rivalry
Because of the famous name the position of Walt Disney seem to be safe But there are also
the other companies like Sony, Microsoft,..
yukikotomii - 12.10.2006, 08:29
Teema:
Movies
Threat of New Entrants:NOt easy to enter the market However, Other Cartoon or Even copy
product(vaiolation of intelectual property)
Bargaining pwer of buyer:Private customers, TV channel, Movie theaters.
Bargainining power of suppliers:Voice actors, Bank whch finance the cost.
Threat of substitute products:other cartoon movie. and copy products.
Rivalry:Studio Gifri(spell is not sure...) fox, Warners, Universal studio
Toys
Threat of New Entrants:Not big, however some brand( such as lego, barby, hello kitty, also
disney) establish big brand image. In this erea, there is big problem of violation of
interectual property.
Bargaining pwer of buyer:Private customers.
Bargainining power of suppliers:material supplier.
Threat of substitute products:other toys, TV game, Internet,.
Rivalry:Other toy producers, copy products with comparative cheap price than original one.
Theme park
Threat of New Entrants:BIg. In spite of big investmnet is neded, many theme park often
renovates for repeat customer and new customer.
Bargaining pwer of buyer:Private customers.
Bargainining power of suppliers: supplier who supplier goods(good, suvernir..etc), sponsor,
Threat of substitute products:other entertaiment, such as movie, theater, DVD at home,
shopping center, trip to countries..
Rivalry:high.thereis always competition among other theme park, Universal studio, fuji-kyu
land,
bogdangavrylov - 12.10.2006, 08:32
Teema: 5F Analysis of Disney Company.
Movies
Rivalry:
- Few other big companies
- Same good brands
- Sometimes better quality
- Quite high customer loyalty
Barriers of entry:
- High cost enter barrier
- Initial knowledge how to produce
- May be only possible way throw aqusition
Suppliers:
- A lot of possible suppliers
- Can be substitute by others
Buyers:
- International customers
- Throw the whole world
- All possible range of ages - from children to aged
- Wide choice of interests among them
Substitution products:
- There are good films and not so good
- Can be substitute by computers, cartoons, games and other activities
- Pirate copies
Toys
Rivalry:
- Big companies with famous names
- A lot of small and medium sized producers
- Different brands and, different opportunities
- Quite high customer favour to some brands
Barriers of entry:
- Moderate cost enter barrier
- Initial high license cost to produce famous brand
Suppliers:
- A lot of possible suppliers
- Can be substitute by others
- Quite cheap resourses
Buyers:
- International customers
- Throw the whole world
- Main auditory - children
- Depending on advertising and brand
Substitution products:
- Quite similar products from other companies
- Cannot be so easily substitute by, for example, computers
Theme parks
Rivalry:
- Big companies with famous names
- High concentration in some places
- Wide range of possible entertainments
Barriers of entry:
- High cost enter barrier
- Depending on good place and authority regulation
- Need to be well-known brand
Suppliers:
- A lot of possible suppliers
- Can be substitute by others
- High cost of service
Buyers:
- Mostly regional international customers
- Main target auditory - families
- Some preferances or loyality
Substitution products:
- Cannot be substitute
MiaoCheng - 13.10.2006, 01:07
Teema: The Walt Disney Company:The Entertainment King
rivalry:
]Disney competitors are more,beacuse every this kind of company possible be a
competitor,but disney has high competition advantage are creative mickey mouse and
Donald Duck in the earily year.There are many potential custom,especially to children.i
think competitor very diffcult to beyond it(in my opinion).
barriers of entry:
lower,not a problem for the company beacuse there has own brand,everybody knows this
company also.which includes Walt Disney World and Disneyland, owns the most popular
resorts in USA\Hongkong,Japan ect.
suppliers :
Disney has been leader in supplier diversity in the entertainment industry .supplier have
relationship between Disney company,the company can provide goods and services.but
need raw material.
buyer:
toy of buyer quite high,theme park low,and movie high
substitute products:
substitute quite high,nowday have many such kind of toy ,movie to subsitude.but it can not
threat Disney company.
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