2D Codes

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thekruser.com
Agenda for 2d codes

• Overview

• Stats

• Process

• Case Studies

• Upcoming

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what are 2d codes?

QR Code Data Matrix EZ Code

1 inch 0.8 inch 0.5 inch

Can be read by most Can be smaller than Use if space is limited
3rd party apps i.e. QR Codes 20x less dense
BBM 5.0
Large format Some 3rd party apps Can only be read by
cannot read Scanlife

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Other 2D codes

High Capacity BeeTag MAXICode

Colour Barcode

• Introduced by • Not Standard code • Exclusively used by

Microsoft specifically for mobile United Parcel Service
tagging
• Multicolored • Can embed a logo • Not to be used for
triangles vs. Blk & • No quit area around marketing purposes
Wht the code is requirred

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 Any format

Source: Sinap Co. Ltd.

User journey video

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What can 2d codes do?

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 benefits & Limitations

Benefits of Scanlife Limitations of Scanlife

All formats supported
Can develop business or personal
Free to download app
All smart phones and most operating
systems
No smart phone, no problem
Can link to any mobile site
Relevant across all age and income
groups
EZ code goes through a server
User needs Scanlife reader on their
phone for EZ Code etc.
Autofocus required for UPC code
2D code will become in active after
campaign
Skeptics due to data charges
Mobile privacy issues
No background images

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Source: http://www.scanlife.com/atlantis/index.html
Stats on 2D codes

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Mobile barcode scanning

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Source: Global results from June 1st, 2010 to September 15th, 2010. Scanlife and other 3rd party providers.
Mobile barcode scanning

• Stronger customer and user base

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Source: Global results from June 1st, 2010 to September 15th, 2010. Scanlife and other 3rd party providers.
Who is Scanning?

26% 7%
45- 55+
54

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Source: Global results from June 1st, 2010 to September 15th, 2010. Scanlife and other 3rd party providers.
Top smart phones used

Top 10 models

1. Motorola Droid
2. Apple iPhone
3. Samsung Intercept
4. BlackBerry 9700
5. Motorola Droid X
6. BlackBerry 9630
7. BlackBerry 9650
8. Samsung SPH-M900
9. BlackBerry 8520
10. BlackBerry 8900

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Source: Global results from June 1st, 2010 to September 15th, 2010. Scanlife and other 3rd party providers.
Mobile ad formats

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 Process to
implement a code

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How to implement a 2D code

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How to implement a 2D code

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 best practices

• The web is a good environment for codes if it adds value

• Codes need to provide immediate access to relevant content

• Placement of code

• Don’t place a code in an ad like you would a URL

• Don’t assume user has a 2D code reader, include CTA to educate

• Provide incentive to scan

• Ensure mobile service is available

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Source: http://www.scanlife.com/atlantis/index.html
5 steps
to activate a 2d code

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Multiplatform engagement
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- CTA is “scan QR code
- Consumer have now or text your email
option to become a fan to 664663 to receive
- Increases fan base your Cook with
and encourages brand Campbell's App
loyalty - CTA can also include
a coupon

- Consumer opts-in for - Consumer scans QR

the Meal Mail® and code or sends email
receive a CTA to address via SMS
become a FB fan message

- Consumer receives
the Get Cooking recipe
app/site and can
search recipes
-Coupon can then be
offered per recipe
- Another CTA is
offered “Get Meal
Mail® Now”
Stellar examples

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Agenda for examples

• Service

• Social Amplification

• Entertainment

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service

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service

Objective

• Promote the wide variety of apps to

increase downloads

Strategy

• Android user will link directly to apps

• Regular smartphones link to mobile
friendly site
• Technology needs to be adopted by all
age groups

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service

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service

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 Social
amplification

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Social amplification

Issue
Oil spill disaster in America's Gulf coast is destroying the earth

Objective
Raise awareness of the disaster and encourage environmentally conscious individuals
to sign a petition to help restore the Gulf coast

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Social amplification

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Social amplification

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entertainment

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entertainment

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What not to do

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bad examples

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bad examples

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Ball Park costs

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 ball park costing
for 2d codes
Scanlife is the Worldwide leader in Mobile Scanning

Local Canadian Package National Canadian Package Amount

Amount
(up to 3 markets)

$3,000
√ Up to 5 unique codes
√ Unlimited scans
√ (6) month activation
√ Full analytics reporting
$5,500
√ Up to 10 unique codes
√ Unlimited scans
√ (12) month activation
√ Full analytics reporting

Also included:
•Up to (1) hour of technical support per month
•Consulting management during planning phase
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Source: http://www.scanlife.com/atlantis/index.html
upcoming

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look out for...

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Interested in implementing
a 2d code?

Check out the below websites to get your free code today! Majority requires
registration.

• http://scanlife.com Make sure to note that you want a ‘Personal Account’

• http://qrcode.kaywa.com

• http://delivr.com/

• http://www.beetagg.com Also generates BeeTaggs

• http://keremerkan.net

• http://www.microsoft.com/tag The Microsoft Tag generator. Requires registration.

They are currently in beta and are giving the tags away for free.

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 Thank you!

Scan via BBM 5.0 or Scanlife to add me to your contact list. Need a 2D code
reader? Go to 2dscan.com on your mobile

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