UNETHICAL

ADVERTISING
:Presented by
Noor Hany
Salma Saleh
Sherihan Saleh
Sara Anwar
Nihal Rizk
:INTRODUCTION

What is unethical
advertising?
:RESEARCH PROBLEM

To measure attitude of Egyptian

audience towards unethical
advertising.
:OBJECTIVES
 To understand how people feel about unethical
advertising.

 To discover which of our variables affect people most

in unethical advertising.

 To view the evolution that happened in the

acceptance of the society toward unethical
advertising over the past few decades
RESEARCH QUESTIONS:
 Does ethical evaluation of the sexual appeal vary by
gender?
 Does ethical evaluation of fear appeal vary by age?

 Does advertisements of potentially offensive

products/services/ideas offend more frequently than
advertisements for other products/services/ideas?
 What makes an ad ethically acceptable to a society ?

 How are customers affected by as ads credibility?

:DATA COLLECTION

Surveys

Interviews

Secondary data ( articles)

 Offensive age

Sexual
appeal

Credibility Attitude towards unethical

advertising

Fear

Acceptable to
society culture