Professional Documents
Culture Documents
10)
OVERVIEW
As the first regional campus in the state, the Chillicothe Campus has a legacy as a
forward-thinking leader in higher education
Consequently, it seems only appropriate that the campus should have a communications
effort that establishes the standard for regional campuses across the state
The focus is on utilizing emerging social media technologies in a blended way with
traditional media to most effectively articulate the campus’ messages with primary
stakeholder groups
This effort builds upon several strong points already in place, such as: Ongoing internal
and external communication efforts and strong interaction between the campus offices of
Student Services and Communications
GUIDING PRINCIPLES
Emphasize teamwork between Student Services & Communications
Develop a social media strategic that is distinguished by its strategic approach
Rather than develop multiple sites that serve to diffuse the campus’ messaging, utilize
social media sites in a manner that directs key messages to priority stakeholder groups in
a focused approach that reaches various audiences on their terms
In this way, social media outlets become part of the campus’ overall communication mix,
which aligns with current best practices in communications & marketing
This approach further allows for stakeholder groups to be segmented for effective
marketing communication. (For example, the use of Facebook provides a means to
engaged with current and prospective students in way to support student recruitment and
retention efforts)
Continue to support the ongoing campus communication approach that emphasizes a
cohesive, consistent message with various communication vehicles to reach the campus’
diverse stakeholder groups
In further keeping with current best practices approaches in communications &
marketing, the campus news blog serves as the “hub” of campus communication efforts
and becomes a repository of all communication efforts. This approach helps to ensure
consistent messaging and provides an archive of communication efforts.
EVALUATION PROCESS
We will continue to utilize Surveymonkey to engage with the student focus group for
feedback that will allow results to be gauged and plans to be modified
In moving forward, April Prior will take a lead role in gauging the campus’ efforts vs.
those of other similar campuses, and adjustments will be made accordingly
NEXT STEPS
The campus’ Web front door is being revised to reflect the campus’ social marketing sites
A Facebook ad, which can be tailored to specific demographic groups, will be developed
to engage further “fans”
To reflect current viewing trends, campus messaging will transition from an emphasis on
text to more video, with a goal of 2-3 YouTube video placements per week
TJ Eveland will be featured in a series of videos that explain the college admissions
process to underscore the campus’ role as a gateway to higher education for regional
residents. Videos will be posted on YouTube and Facebook pages
Student Services staff members and students will become involved in discussions with
prospective on the Facebook page to answer application questions
Contests will be held through the Facebook page to encourage interaction. (Example:
First 2 people who know when OU-C was founded will win campus golf shirts)
As part of peer-to-peer approach send students out on campus with Flip cameras to
capture video of campus from their perspective for use on YouTube, Facebook and other
outlets
Increased focus on promoting campus events and Student Services activities (Spring
Fling, etc) through Facebook. For example, a current student intern has been identified to
promote campus athletics events to encourage increased participation in athletics and
attendance at athletic events to hopefully increase revenue.