Introduction:

The Wipro was founded in 29 December 1945, which was started with main products manufacturing
refined oil, vegetable gee, vanaspati and others like soap, salad oil, and wax’s and tin containers.
The products trade name was kisan. In the year 1946 February and March Wipro invited public to
buy the shares, offered 9000 shares at per. At the time the company named western Indian
products. Later the firm started to develop with diversified operations into hydraulics and
information technology and entered into global market also Azim Premji is the founder of the Wipro
Company who changed the name Wipro as before it was western Indian products. The company is
now one of the largest independent R&D service providers. It has its head quarters in Bangalore
which is located in Karnataka, India. This is one of the largest firm in India. The total number of
employees working all over the world is 119, 491 according to an annual survey conducted by Brand
finance and the Economic times in 2010, Wipro is the 9th place in top 10 companies list in India.

Vision and mission

Vision

Wipro vision is to add values for global E-society, where the extensive choice switching the
information elsewhere time and space all over the global business. Without any boundaries among
all over the countries, culture and regions where the individuals also take part in several events in a
fair and protected mode.

Mission

A mission is to deliver RF system provider, with the help of innovation research and design works for
a novel domain of broadband wireless communications.

Goal is to support customers, who trust on our business as an cutting-edge RF system solution
provider.

Values are to perform outstanding output with our team work, taking business challenges and
following the spirit in our day to day business activities.

Ref:(www.scribd.com/doc/37657042/wipro)

PESTEL

POLITICAL FACTORS:

Globalisation and liberalisation came into existing in the year 1990’s in India, creates a new
Economic policy and stepped into global market, given that diversity remuneration. In Middle East
political crisis worried to Wipro due to recent recession said The Company CEO TK Kurien in the
mount March/8/2011 announced that the recent political turmoil in the Gulf zone stemming unrest
in Egypt is recovering slowing in outsourcing industry.

ECONOMIC FACTORS:

Since from last 10 years Indian companies has growing rapidly with huge foreign investment in
software technology hubs. This warranted growth in Wipro business activities in further upcoming
years. Due to change in industrial policies helped to Wipro to expand in their business line up.
Policies in India supported to software industry .more over high exchange rate added value to
company to step into global market effectively and helped to provide low cost products and services.

SOCIAL FACTORS:

Wipro deals with paper, pulp and packing industry is impressively prompted by the regulatory
submissions concerns. Related to forestry management and environment. It is so perfection to
words maintaining green records. Dealing with labours, others factors like land and capital. Mainly
company has a immense thinker capital.

TECHNOLOGY FACTORS:

Trade with different clients, friendly towards global customers and suppliers, due to advanced
technology used to easy business one of the major success of the Wipro, investing finance in early
years for research and development this makes to take advantage to company and competitive
advantage too.

ENVIRONMENTAL FACTORS:

Wipro LTD the IT business of India Green and Eco-friendly which are producing wide range of
desktops. This product main intention is to cut down e-waste in environment. Products like
Christened Wipro Green ware. Amendable with standards for restraint harmful materials. Wipro
Green ware is the first Indian company to introduce eco-friendly IT products said Ashutosh vaidya
(personal computing division) a vice president of Wipro.

PORTERS 5 FORCES

BARRIERS TO ENTRY:

To entry level business require initial capital investment, but to start IT company required a
minimum capital investment. There are so many new companies coming into existence every year in
that situation is terrible to growth and success. Wipro unlikely compete with small projects. The
company has business in a broad way such as IT, BFSI, Telecom, Energy, Healthcare, Media and
Communication, Automobile, Government, Manufacturing, Hospitality etc. And earning millions of
profit in a year. It has huge set up in market, quality awarded like CMMI level 5, B39977, PCMM level
5 etc.

SUPPLIERS:

Some industries such as, Hi-Tech, Automotive, manufacturing, Electronic services rest on alliance
abilities between their procurement partitions and component suppliers. Wipro have capability in
developing PLM solutions to manage suppliers. A PLM solution helps to manage their AML/AVL
successfully by measuring and observing their plat strengths such as quantity and price of the
materials. Suppliers could force to buying industries to adjust a new innovation and technology.
Some time buyers have no choice, they have to follow supplier’s price.
BUYERS:

Developing innovation and technology day by day at the same time changing customers tastes,
lifestyle. There will be possibility to bargaining power of buyers should increase. Wipro products are
designed with advance technology experts adding globally, more than that using world class
engineering maintains the buyers with Wipro Circle Trust.

SUBSTITUTES:

Away from each other leading players changes to having backward mixing in structure own
development station and its commitment players.

THREAT FROM RIVALS:

The company is dealing with internal factors of the organisation, support station, service support,
sales and distribution, operation department, information and technology development, consulting,
administration to protect themselves in competitive global market from rivals companies such as
IBM, Accenture, Infosys, Satyam, which are major companies in India and worldwide too.

A UNIQE PRODUCT OF WIPRO:

Wipro has urbanized a unique solar product to modernize green energy space. The chairman of the
company Azim Premji directed from vegetable oil to software business. now it has come with
advance technology like hardware product that could capable to increase power generation in a
solar plant it is sharpened by 20% improved. This product made first time in world history. Product
contents both hardware and software mechanisms said president of Wipro’s eco-energy business TK
Kurien.

The company across domains has having many diverse businesses such as Banking and Financial
services, Insurance, Healthcare, Shares and Securities, Telecom, Infrastructure, IT, Government
organisations, and Retail products like FMCG etc.

CORE:

IN 1970’S Wipro introduced a core values, this takes company success way. Human values regarding
both customers and employees.

Wipro away from commercial businesses like liquor and tobacco.

Good understanding and friendly nature at each other in work place.

All are equal.

Avoid call like ‘’sir’’ by others.

The chairman stands as a ideal person towards employees, it means just do your task rather than do
what i say.
INNOVATION:
Wipro always busy with R&D to develop new products and better solutions, worthy for money with
quality of each and every good and services.
SWOT ANALYSIS
STRANGTH:
The Bangalore based Software Company Wipro
has low cost products, high skilled manpower
are advantage to firm to build as a major IT
powerhouse.
In recent days wages price gone up in India
compare to US. Even thought Wipro has ability
to compute with rival firms such as Accenture,
IBM, and Infosys, etc.
Multi domestic philosophy, having technological
partnership with other similarity firms involving
in R&D. Moreover low cost and service providing
without any interruption .this is one of mile
stone to the company.
The key maintaining quality standards as long
term both domestic market and global market
with potential financial background
performance. Successfully and effect fully
diversified operational either internal or external
as well.
It has achieved some awards for leading
organisation to its quality was assessed at SEI-
CMM level 5, in jan/ 1999. This is the first IT
services provider all over the world. It has got
level 5 for CMM, V1.2 MODEL IN jan/2007.
WEAKNESS:
The company is facing some weakness, this
putting back in company growth. There are 100’s
of domestic and multinational firms in India.
Local markets are so good in their business.
Wipro has failed to take advantage and
unsuccessful to develop domestic market or in
home business.
Not active business in international mark due to
poor standards, lack of strategic plans, deprived
international standard practices like six sigma
and CMMI are weak.
High attrition rate problems are sets back long
term growth of the company. Wipro’s staff is
huge rate compared to its rivals. It has
approximately 16%in 2007, which higher than
Satyam 15.7%, Infosys 13.5%, and 10.8% TCS
respectively. It is a big task to have quality staff
and retaining them. This leads to company
setback.
OPPERTUNITIES:
In 1990 Indian government has been announced
globalisation, later all part of the countries
around the world showed keen interest to invest
in Indian market. Foreign Direct Investment (FDI)
makes India grown up in industrial sectors. In
that period Wipro has entered in to global
business. Started to open global branches in
developed countries is well. This is one of
greatest opportunity to Wipro.
Not only in global but domestic Wipro has
showed mature trade with competitive
advantage and giving thought compete to other
companies.
When the time of economy crisis, Wipro
chairman Azim Premji tied over crisis countries
such as US. And huge invested on Y2K
opportunity gave assistance to US companies.
Demand for BPO services in India, as per industry
source worldwide services on ITES-BPO. Wipro
has joined with Cisco and formed a strategic
alliance in oct/2007. And successfully met
customer needs with their technology (IT)
service solution.
And formed strategic alliance also with big
companies such as: SAP, Microsoft, HP, IBM, as a
long term relation.
Wipro has worldwide development centre in
Atlanta and Mexico. It has over 12 offices in USA.
Later established a new centre in Canada,
Europe, and Latin America is too.
Capable to providing research and development
to find new products and services with the help
of innovation and technology.
STATEGIC OPTIONS FOR THE ORGANISITION:
The Wipro Company has managed with Bain&co these two companies have decided to invest huge
investment in China. Because from 2010 to 2030 China economy is to grow. Moreover they know
China have skilled manpower resources and low cost is well. Due to these reason both companies
THREATS:
Since from last one decade in India there are
100’s of new firms are establishing in a year, due
to huge opportunities in country. This makes to
every individual firm it hard to protect their
place in competitive market or global market.
New arrival companies or existing companies are
fighting to remain their place in market.
The company is based on many law and
regulations or to follow the rules to run business,
Wipro should faced problem like Sarbanes-Oxley
Act in 2002, new SEC regulation, this kind of
regulation could lack specificity and hard to
analysis.
In 2007 Wipro serves a keen role with number of
US clients. 66% of global IT product and services
profit comes from US, but due to some US
economy and labour conditions and defectively
terrorist attack, US government has put some
restriction on immigration like limited number of
H-1B visas, this could made effect on their
operations of Wipro.
Last but not least exchange rate of Indian rupee
is been appreciation against US dollar is one of
the major reason effect the company.
trying to expand their operation activity in China. They could have cost competitiveness and better
deals also.

Wipro adopted 6 dimensional strategies such as:

TECHNOLOGY:

The company have got extra power of advanced technology that helps to company to take
advantage investing in technologies like SAO. Effect full communication well-off web 2.0 and
internet these make one of success to grow.

INNOVATION:

Every organisation wants to have a continuous improvement of innovation to hold success rate in
the market. Innovation helps to reduce manufacturing cost, time. This too one of the strategy to
firm.

ALLIANCE:

Wipro is the one of the best company all over the world; it has got potential market in international
level. It has been integrated with many companies. Some of major companies are Apriso, Blue Titan,
Cisco, EMC, HP, IBM, Intel, Microsoft, Oracle, SAP, having key benefits like, competitive advantage,
reduced IT risk rate, minimizing risk, solutions for clients.

CUSTOMES SUPPORT:

Wipro has got potential accounting management team to maintain all key accounts. The
Mega/Game account management launched Wipro in recent days. The invention is too strong to
become large account, and creating values for customers. These took company growth and
commitment, this credit goes to each and every employee who worked for Wipro.

MARKET EXPANSION:

To expand the market Wipro has got business leadership, brand leadership, and people leadership
helped to expand their market in Mexico, Monterrey, Atlanta, and Detroit to more closer to
customers with effect full strategic options, these centres are major strength to firm. And also have
a strong head office in India, Middle East, and Asia and recently joined with Saudi Arabia and Egypt
as a joint venture. The countries are quick on out sourcing like Germany, France, and Japan these are
all Wipro’s global markets.

GLOBALISATION STRATEGY:

Every individual company could have advantage growth like: acquisition, organic, diversification, and
last but not least joint venture. A company chairman Azim Premji had a strategic growth in early
years. 1966 to 2000 Wipro grew up through diversifications, organically, and partnerships, with
effect full manner. In July 2002 Wipro acquired Spectra mind a pay of rupees 4320 million deal. In
fiscal year 2006 the company revenue increased up to 63% of its IT services and products. Mainly
Wipro has strategic points like services line expansion, investing in manpower, quality leadership.
The giving competition to big companies such as: Cognizant, Infosys, Accenture, IBM, global services,
EDS, satyam, and Tata consultancy services. Some of companies acquired over the year Spectra
mind. Followed year Nervewire, after 2 years Wipro acquires Mpower and European system on chip
(SOC). Recently Wipro acquired Yardley for $ 45.5 million in 2009.

GREEN STRATEGY:

Since from 2006 Wipro have coming with greenery steps to protect the environment towards larger
contest of climate change. Wipro’s one of the goal is to become carbon neutral by 2014. It is already
setup a governance council, named ECOEYE. The green IT work is to use optimum information and
communication technology (ICT) to secure environment from the huge pollution and control carbon
dioxide emission.

STRATEGY FOR THE ORGANISATION TO FOLLOW

Wipro name built with lot of effort, a brand name or goodwill, image of the company. Running the
business successfully and satisfied customers both domestic market and global market. But due to
competition in the market, the company is facing some of major problems. To keep going and to stay
in market with commandingly, a firm has to follow are take some actions steps or make some
strategic moves they are as follows.

STRATEGIC BUSINESS UNIT:

Keep power full strategic business units to strengthen domestic market and international market
using advantage of liberalisation and globalisation. It counts the company growth with lighting
capacity towards competitiveness.

SKILLED MANPOWR:

Wipro is having excess staff rating all over the world like in 56 countries this is a big problem to
company. It costs high expenditure to firm. Finally cuts revenue margin. So, its better to cot down
unskilled staff and hold only skilled man power for organisation

IMPROVE DOMESTIC MARKET:

First of all a company wants to develop their business in the home country. Because they have to
test themselves in domestic wise. If the company fails in domestic market, it is difficult to expand
their business global market due to some culture problems, lack of strategic plans, poor
management. Really Wipro has to their business activities in local market.

DEVELOP PRODUCT DIVERSIFICATION:

Its good to improve the products diversification line up, with more research and development, and
technology to growth the company.

CONCENTRATE ON RETAIL MARKET:

Wipro could have advantage to step into the retail market in India, because India is booming in retail
market .so, it is good chance to expand their business for strategic alliance with different retail
companies such as : Reliance retail market, Big Bazaar, Vishal Megha market, Food world markets in
India.
IMPROVE NET PROFIT MARGIN:

For the future business activities Wipro should have concentrate on their net profit margin.

INVESTMENT IN R&D:

To take competitive advantage in the market, the company should invest finance in R&D. So that
they could have upper hand in market share rating.

CONCLUSION

I would like to give conclusion on Wipro about strategic report. The company is having the business
with different activities using some of strategic business plans. Playing a big role in domestic and
global market, driving the success growth year by year, expanding the activities country to country
without out any break, but need to improve some more strategic options to prove number 1 in the
market.