11 Secrets The World Champions DONT WYTK Electronic V

11 Secrets The
World Champions
DON’T
Want You to Know
www.emcinternational.com
Researching Human Excellence
Copyright © 2005 Mr Enzo Mucci
11 Secrets The Champions DON’T Want You To Know is registered with the UK
Copyright Service.
First published in Great Britain by Enzo Mucci of EMC International

(www.emcinternational.net) in 2006.
All rights reserved. No part of this publication may be reproduced, stored in a

retrieval system, or transmitted, in any form or by any means without prior written
permission of the publisher, nor be otherwise circulated in any form of binding or
cover that in which it is published and without a similar condition being imposed on
the subsequent purchaser.
Enquiries concerning reproduction should be sent to Enzo Mucci of EMC

International. For provisional consideration contact coaching@emcinternational.net
but hand delivered written permission must be granted only by Enzo Mucci alone.
This programme was printed and bound by web2print in Redditch, UK.
Photographs of the F1 World Champions within this programme were taken

and supplied by LAT Photographic.
LAT Photographic have one of the largest motoring and motor sport picture
collections in the world with over 9 million colour images and black and white
negatives dating back to 1895.
On the LAT Photographic website you will see some examples of recent F1
images, pictures from the historic archive and other races such as the WRC, F3000
(GP2), BTCC, IRL, Champ Car & NASCAR.
Enzo Mucci’s comments on LAT Photographic – “I have never seen such an

extensive collection of supremely taken photographs. Whenever I need to find a
certain photo, LAT always seem to have it on display.”
Visit www.latphoto.co.uk
11 Secrets The World Champions DON’T Want You To Know Page 2

Contents
A Word from a World Champion Page 4
What Is This Programme About? Page 5
What Do You Want? Page 7
Chapter 1 Secret 1 – A Champion’s View Page 8
Chapter 2 Secret 2 – A Winning Obsession Page 17
Chapter 3 Secret 3 – A Champion’s Belief System Page 30
Chapter 4 Secret 4 – Become an Emotional Genius Page 47
Chapter 5 Secret 5 – A Champions Conduct Page 58
Chapter 6 Secret 6 – Rapport Skills Page 64
Chapter 7 Secret 7 – Off Track Development Page 73
Chapter 8 Secret 8 – Always Improve Your Driving Page 78
Chapter 9 Secret 9 – Bursting Energy Page 96
Chapter 10 Secret 10 – Sponsorship Mastery Page 104
Chapter 11 Secret 11 – Team Forming Page 118
Chapter 12 A Personal Word Before You Go! Page 124
Chapter 13 Personal Development Section Page 126

A Word from a World Champion
“I am proud to have Enzo as a friend and fellow believer

in what it takes to be successful in our chosen sport. We
have a mutual belief in how to get the best out of
ourselves as racing drivers and know going quickly on
the race track is the end result of hard work that is mental
as well as physical. We have spent many hours
discussing our mutual beliefs and I can think of no one
better to write this programme.”
Andy Priaulx (F1 Test Driver, FIA World Touring Car Champion,
FIA European Touring Car Champion and one of the most
successful British racing drivers of the present day)

WHAT IS THIS PROGRAMME ABOUT?
Ever wondered what the best ever drivers are doing differently?
Are you pushing your racing like crazy but are not getting the results
you deserve?
Do you want to become the greatest driver ever seen?
Do you need sponsorship assistance?
Are you heading into an important year and need to win?
Are you planning to race but need to understand what it takes to win?
This workshop programme will answer all of your questions and a

whole host of other challenges that you may be facing.
Welcome to the coaching programme that will change your racing life and
congratulations on wanting more. To be the best you need to always want
more and you are demonstrating this by the actions you are now taking.
What you are about to read is unlike anything you will have seen before. Not
only are you going to be shown the secrets that World Champions have
been keeping to themselves for decades but you will also learn how to beat
them.
In using this workshop you will be pushed, encouraged, enlightened and

motivated into a world where failure has no place, no longer are you going to
be dictated to in racing. You are now the boss!
This programme will take you on an amazing journey and will delve into the
world of the world’s most successful racing drivers, sports athletes, elite
businessmen, scientists and other disciplines that require human excellence.
All this is possible from my studies of these people and the science of Neuro
Linguistic Programming (NLP – the success language of the brain and life
itself).
I quickly learned that all the very high achievers that we admire, no matter
what discipline they choose as their passion, all use the same principles and
methods to gain their success. You are just about to learn these methods
and reap the same benefits in your racing life.
You are going to be encouraged to raise the bar and if you stick to what all
these World Champions are teaching you through this study, you will win any
championship you want. I guarantee that!

How can I teach you this?
Well let me introduce myself, my name is Enzo Mucci and I am the founder
of EMC International, which is an institute that researches and teaches
human excellence in sport and life itself.
We only analyse and teach human advancement from what is learned whilst
studying the greatest achievers in the world. If you put these emotional and
physical tools into practice you will experience powerful effects in your
ability, career and overall racing performance immediately.
This programme has taken 11 years to research and during this time I have
interviewed and worked with extremely successful world class individuals, I
have become a championship winning driver, assisted in running a race
team, been a sponsorship consultant, been an international driver coach, a
business owner, a certified Life Coach with my own Practice, an author, a
NLP Practitioner and the methods I use are the same as the world’s elite.
This book will act as your personal coach

You will be given workshops, mental exercises, self improvement tasks, self
analysing exercises, famous quotes, true stories and much more to demonstrate
the power that you have within you right now.
Many of the quotes and stories used are from super achievers from outside of
motorsport because as I described before, successful people have similar beliefs
and patterns of excellence no matter what they do. This also gives you a fresh
approach, a higher level of knowledge and a much higher chance of succeeding
than any other driver.
“Champions have a method, you copy it and you will reap the
same results” - Proven!

WHAT DO YOU WANT?
No matter how good you are or what level you are at right now, you can always
improve and I congratulate you for wanting more.
Before you hit this head on, write in the space provided the reason you purchased
this programme.
What are you looking for? What do you want to become? Write down your desires,
what made you take this step and how much of a financial sacrifice did you make
to buy this?
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Well done. The reason I asked about the financial sacrifice is because I realise that
many drivers who read this book are penniless. To help me fund my car racing for
the first 3 years I had to deliver Pizzas 6 nights a week so I know exactly what you
are going through and the sacrifice you may have made.
Whether it was a sacrifice or not, I appreciate your commitment and have put my
heart and soul into giving you enough information to turn each pound you have
spent into thousands.
No longer will you have personal limitations, no more will you have fears of failure
and we are going to work together so you can advance beyond your own initial
beliefs.
Ok, let’s move on and set a new lap record for learning.

SECRET No. 1
CHAMPION’S
VIEW

A Champion’s View
Overview
This secret covers:
 Time to change
 The way you think about self improvement
 The way you think about yourself
 The way you think about the other competitors
This opening secret not only shows you the approach that the elite drivers have but
it will also give us the chance to make sure that we are singing from the same
hymn sheet.
TIME TO CHANGE
To allow you to take your racing to the next level you need to face reality:
Your current thinking pattern has made you what you are today and has
brought you up to the level that you are at right now, BUT this same thinking
is not going to allow you to get where you want to go. You now need to find a
new level of thinking so you can experience a higher level of achievement.
The first thinking pattern that we are going to tackle is ‘Change’. Many racing
drivers have given up on their careers simply because they have a fear towards
change.
These fears usually originate from past changes that they have made that didn’t
work out or they associate change as a risk or a long process with repercussions.
If you have these thoughts and associations then it is so much easier for you to
stay where you are, but you are not here because you want to stay in your current
situation. You are reading this because you want to improve and move closer
towards your certain goal. This makes changing a necessity for you if you want to
succeed.
How do we change?
We can change any current situation or direction in a split second, it is just up to

you to commit and take action. You need to realize why you need to change, see
what the changing could give you and motivate yourself to take action NOW.

You already know what you should do in order to achieve a goal, so from this
moment on I want you to change the word should into must.
Instead of saying to yourself “I really SHOULD go to the gym SOMETIME TODAY

if I want to be the best driver this season”, change it to “I MUST got to the gym
RIGHT NOW so I can totally annihilate every single driver this year”. If you start to
change your thoughts, your language and your outlooks, you will suddenly start to
change your life.
So add urgency, add importance and know what must be done in order to improve
your situation. With this outlook you will be forever growing and changing your
ways on a regular basis.
Change is the one thing that keeps us growing, evolving and makes us adapt to
any given situation. You master this and you will win no matter what challenge is
thrown at you.
Can you imagine driving a race car without this same changing approach? If you
were to go into a 50mph corner at 65mph and you didn’t change your driving style
to cope with the extra speed, there is no way you are going to make that corner.
You would turn in at the normal point, steer the usual way and you would go
straight off at the exit.
Yet if you realized the urgency of what needs to be done and changed your driving
style in a way that is appropriate for that high speed you would turn in earlier, trail
brake a little, use more kerb, use the power differently, most likely need some
opposite lock and you would make the corner. You may even find it being a quicker
way through the whole corner.
This is exactly the same to your mind and attitude, change your thought process to
what needs to be done and just make sure you do it straight away. This
programme is going to ask you to change certain things, don’t be afraid, go for it
and get what you deserve!
It is my job to put you on the road to success so rest assured, there is no way that I
am going to ask you to change anything without the results having already been
achieved by the world’s most elite drivers.
THE WAY YOU THINK ABOUT SELF IMPROVEMENT

Racing drivers seem to have the need to be constantly reassured about their
ability. From my studies and observations when working with drivers I see that
many of them have a certain fear of failure, rather than having the ‘I will do what
ever it takes to win’ attitude.
If a test, qualifying or race day doesn’t go to plan pace wise, drivers have so much
more to blame and hide behind compared to most other sports. They can blame
the car, the tyres, the set up, the team, choices made, the weather, etc and this
robs themselves of actually looking at their own personal performance. Racing can
easily put us in an ‘excuse finding’ mentality which as a result can cause you to not
see that the problem may be closer to home.

This is very evident when you have a driver that is struggling with lap times and the
team then decide to put someone else in the car on a test day. The new driver then
sits in the car for the very first time and goes quicker; this then exposes the current
driver and guess what usually happens? The current driver thinks “Damn, I really
can and must go faster”, he/she then goes out and usually puts in faster times than
they have personally achieved before. That is all mental attitude and it shows that
the more excuses we have at our disposal, the more likely we are to rest within
them rather than look at our own ability.
That excuse finding mentality must be disposed of before we really get started. You
will not be the best in motorsport if you have this attitude so now is the time to
change.
“You need to be honest with yourself at all times”

Nigel Mansell (1992 F1 World Champion)
If we look at a sport such as boxing, where the competitors truly have nothing to
hide behind or blame, the fighters are forced to have this self improvement and
honest mentality. They have no choice but to admit it was their own performance
that was lacking and they usually come straight back after being defeated, wanting
a rematch.
You may be thinking that all this is obvious but if you look at the true champions in
motorsport they also have this very same ‘boxing like’ mentality. They put
everything on their own shoulders and if it is ever the car’s fault, they will not
usually boast that fact in public, instead they discuss it behind closed doors with
the team and they then do everything in their power to make sure they learn from
what happened so that it never happens again.
So from now on you must be very focused on getting yourself up to a very high
standard and being hard on yourself. Make sure that you reach a level where you
can prove that you are at the highest standard you could possibly be and then keep
pushing to get better and better.
You need to literally break yourself down into different areas and grade those areas
to identify where you need to improve. Each secret in this book is an area that a
racing driver must be the best in if he or she wants to be the best. So as you go
through each secret, grade yourself out of 10 for that area, write these grades
down, and at the end you will have a full read out of where you need to improve
and what you can do to improve each area.
This may seem very methodical to some but if you want excellence, then it is
essential to know your own strong and weak points. You need to know what
effective resources you have within you and which ones need to be worked on.

THE WAY YOU THINK ABOUT YOURSELF
Your approach needs to be one of sheer belief in yourself. You are to have the
thought process that causes you to do whatever it takes to win. The desire to dig
deeper than any driver and you need to keep learning from everything that
happens.
Believing in yourself also means you must believe in your dreams. Don’t ever think
that your dreams and goals are far fetched, people who say that you are being
unrealistic are people who are scared of failure. Everything that you have today,
whether it is a good job, a current race drive, a house you have bought, a great
relationship, etc, all started as just a thought in your mind and was once only a goal
or a dream. What was the one thing that turned that dream into a reality? It was
action.
"Keep away from people who try to belittle your ambitions. Small people
always do that, but the really great make you feel that you, too, can become
great”
Mark Twain (legendary Novelist)
Anything is possible if you plan your route and take constant action along that
route.
Let’s give you an everyday example by looking at someone who wants to loose 2
stone in weight. For a successful weight loss programme:
1) They have in their mind what they want to achieve (their desire weight or look)
2) They go to someone who knows what to do in this situation (fitness trainer)
3) They get the trainer to draw up a plan and schedule (fitness programme with
deadlines)
4) They then stick to that programme and as a result they loose the weight and
achieve their goal
Whether it is loosing two stone or winning a championship they both need the
exact same plan of attack in order for them to be achieved. Obviously the
motorsport championship has other aspects that have to be met (driving ability,
sponsorship, team, etc) but each of these extra areas need to be tackled with the
same approach as above.
There is nothing stopping you achieving exactly what you desire on and off the
track. Motorsport as well as so many other sports is a craft and it is a craft that can
be learned. Some drivers gel to it quicker than others, people call these drivers
‘natural’ but they are only natural because of the way they mentally visualize and
represent the whole process of the racing technique.
The way you communicate things to your subconscious is the secret to being a
natural driver, the human brain has a very equal performance level from human to
human. Albert Einstein was a master in this area and he proved that you could
increase any part of the brain’s ability if you play with your imagination and
flexibility.

“Imagination is more important than knowledge”
Albert Einstein (Renowned theoretical physicist)
You need to have total belief in yourself and your talent. Do not depend on other
people’s reaction and feedback to feel self-pride because people have their own
judgements and points of view. Have your own agenda and record of progress.
You will see that there are many true story inserts in here, I have included them to
show you what others are doing and to give you an insight on what is possible.
Read them and learn from what they tell you.
True Story 1
Have you ever heard of the Ironman Challenge?
Did you know that a 74-year-old nun competes in these challenges?
The infamous Ironman Challenges consist of a 2.4 mile swim, 26 mile run, and 112
mile bike ride.
Welcome to the world of the miraculous Sister Madonna Buder from Washington,
U.S.A. The very first time she tried running was at the age of 49 and she only
started after over hearing a catholic priest stating that running was a cure for
depression, diabetes and other illnesses.
After hearing this she thought that she would try it, the following day she put on
some tennis shoes and loved every second of it. She realised that it made her feel
free, energised and more focused from then on; she said “I feel complete”. 3 years
on from then she entered her first triathlon.
Since that day she has become an eight-time International Triathlon Union World
Champion, holding two age group records for Ironman Hawaii (13:19 hours) and
three age group records for Ironman Canada (13:16 hours).
This nearly ended when at the age of 70 she was competing in the Ironman Hawaii
and was on the 112 mile bike ride when a gust of wind picked her up off her bike
and smashed her into the rocks. She broke her ribs, fractured her shoulder and
was badly cut and bruised. Bearing in mind she was 70 years old most people
would have given up but not this lady, once recovered she was back in training and
returned to Hawaii the following year but this time she finished the race.
She was doing two Ironman challenges a year and over the years had sustained
broken ribs, broken clavicle, fractured shoulder, broken arm and many stitches. All
these set backs didn’t stop her and she is a true testament to what real champions
are made of.
You are no different!
With the approach that Sister Madonna Buder had, she shows people that anything
is possible no matter what your challenges are. Most people and sportsman have it

in their minds that they should slow down when reaching higher ages but the
human body and mind only do what you tell it to.
"On a given day, a given circumstance, you think you have a limit and you go
for this limit and you touch this limit and you think, ok, this is the limit. As
soon as you touch this limit, something happens and you realize that you
can suddenly go a little bit further. With your mind power, your
determination, your instinct, and your experience as well, you can fly very
high."
Ayrton Senna (3 times F1 World Champion)
THE WAY YOU THINK ABOUT OTHER COMPETITORS

One thing that upsets me is when a championship has a competitor in it that
obviously has a special talent (Schumacher in F1 and Rossi in Moto GP) and the
other drivers / riders are intimidated by them. This is because they are making that
person bigger than they actually are and it is affecting the way they react when
fighting against them.
To take the challenge to them and to beat these people you must have the sort of
view that looks past their entire image and go that extra mile to be the one that
beats them and knocks them off their pedestal, think of it like the Public Enemy
song “Don’t believe the hype”.
True Story 2
For this true story we go back to March 1995 and turn out attention to the former
World Boxing Champion Steve Collins, nicknamed ‘The Celtic Warrior’. Considered
as one of the toughest boxers of the past century he demonstrated how this ‘Don’t
believe the hype’ mentality works for you when he won the WBO title from Chris
Eubank.
Chris Eubank was the clear favourite for that fight and up to then was unbeaten.
Not only did Eubank have this huge winning image but he was also the originator of
the extravagant entrances to the ring. He used to have very loud music playing
(Tina Turner’s Simply the Best song), a lot of big flashing lights, smoke, costumes,
he used to make the venue explode with people cheering and then of course, his
trade mark vault into the ring itself over the top rope.
From an outsider’s point of view all this mayhem was for glamour and spectacle but
in Eubanks eyes it was purely to intimidate his opponent, most of them were half
beaten even before the first punch was thrown. Eubank would have a big
advantage by doing this but Steve Collins changed all this.
Whilst Eubank was putting on his big show entrance, Collins had his hood covering
his head, he was looking down, most probably shutting his eyes and he was
listening to his own music through a set of head phones. He was busy psyching
himself up and made himself totally unaware of what was going on.

I seem to remember Collins’ trainer tapping him on the shoulder to tell him when
Eubank’s entrance was over.
I am not suggesting that it was the reason he beat Eubank, but it was a very
important factor in giving Collins the mindset he needed to win.
Can you tell me what the point of racing is, if you enter a championship that has a
driver with all this hype and you go into it with the defeatist mentality? He or she
then beat’s you and you become mentally controlled by that person. I would hate to
be in a championship with that attitude, what’s the point in racing like that or
thinking that you can only win if the top driver has a problem or crashes. Racing is
not about that and neither are you; you are going to go in there to win and to make
it your own.
Perfection is a myth
Every sport is a never-ending level of progression and there is no such thing as

perfect. Think of athletics, the Olympics come round once every 4 years and
athletes come together to compete for their biggest prize and they all realise the
mental approach of the fact that there is no such level as perfect, because you can
always improve on something.
The first contemporary Olympics were held back in 1896 and every time we have
this event, seemingly unbeatable world records are beaten and the standard rises
each time. Ok there are many factors to take on board (for example the wind may
have been working for them or more advance running shoes) but overall, those
records that were seen as a phenomenon at the time of achievement are improved
by somebody else in the future. These athletes only have better training facilities,
training techniques and mental approaches to help them, in motorsport we have
machinery aswell so it is even easier for us to improve on those drivers who are the
best at the time.
All this points to the fact that you should never see your competitors as being too
good for you no matter who they are or what they have achieved in the past. You
have most likely witnessed this already if you are a seasoned driver. You may have
had a time when you entered into a championship or team and there was a driver
in it that you had admired beforehand or whose reputation preceded them. At first
you may have been in ore of them but all it took was for you to take the fight to
them and you suddenly realise that they are beatable.
This is the same for any driver in the world, they are all beatable and you have the
capability to be the one that does it. Why leave it for someone else to beat them
when you have all you need within you to do it yourself.
True Story 3
Ayrton Senna showed this approach fairly early on in his F1 career when he was
going to the McLaren team and he asked John Watson what Alain Prost (his new
team mate) was like as a driver. John advised Ayrton to feel his way in the team
because Alain had already won championships with McLaren, so they already work
well together.

Ayrton immediately refused and said “No, I don’t think so”, and then went on to say
how he was going to go into McLaren and beat Alain. After that moment Ayrton
went into the 1988 season with McLaren and straight away he was close to Alain’s
times, soon he was beating him. Ayrton then went on to win the World
Championship, not bad for a new boy.
Do you think that would have happened if Ayrton were unconfident or intimidated?
Don’t fear them, learn from them
What you need to do is learn from the best. Once this is learned, you improve it
and do it better than they are. One proven thing in life and sport is if you need to
improve on something, instead of wasting your own time and getting frustrated,
take a short cut by seeing what the elite are doing, copy it and reap the exact same
results.
This is what all the world’s highest achievers do when they want to learn quickly or
be the best at something and it can be applied to anything you want to improve.
Why start from scratch and waste time when you can use all the lifetime’s worth of
experiences from other people’s lives.
“What cannot be achieved in one lifetime will happen when one lifetime is
joined to another”
Harold Kushner (Spiritualist teacher)
So from now on you are always going to go into a championship or race knowing
that all the other drivers are very beatable and they can all improve on the level
they are now, no matter how good they are. If you go in there with this approach
and you take action towards improving yourself then you will totally take control
and annihilate them all.
Secret Conclusion
Constant and never ending improvement is the mindset you need.
Trust your ability, believe in your goals and do what ever it takes to get what you
want. You have everything within you right now to become the best, be intimidated
by no one and you watch how high you can fly.

SECRET No. 2
WINNING
OBSESSION

A Winning Obsession
Overview
This secret covers (contains a workshop):
 Why is the winning obsession so important

 Let’s create your winning obsession
Realising your goals
Your competing values and reasons
Time for action
Welcome to the second chapter and congratulations for being in the top 10%
already. Yes it is a claimed statistic that only 10% of people read past the first
chapter of a book.
People buy self improvement programmes like this to better their current situation
but once they have purchased it and have read a tiny amount, they put it on a shelf
and their need to proceed dies off. You are proving that you are not one of those
people so well done. Keep going and you will be unstoppable.
A Promise!
If you complete this chapter correctly you will instantly feel like you are on
your way to achieving your dreams
I am going to start off by laying down the reasons why this winning obsession is
such an important secret to have in place.
WHY IS THIS OBSESSION SO IMPORTANT?

You cannot be the best without being prepared to do anything for your racing and
have the sheer will to win.
Champions aren't made in gyms. Champions are made from something they
have deep inside them - a desire, a dream, a vision. They have to have last
minute stamina, they have to be a little faster, they have to have the skill and
the will. But the will must be stronger than the skill.
Muhammad Ali (3 times Heavyweight World Champion)
A driver without heart will never have the inner strength or courage to make them
go that extra mile when times get tough.

This sport causes you to experience the most heart wrenching and testing
challenges because there are so many different factors that need to be in place
and work together but more often than not, they are either not in place or they do
not work in unity for maximum effect.
These challenges come in many forms, like sponsorship refusals, team refusals,
mistakes you make on track, people who let you down, the number of other drivers
after the same goal and many more factors within this sport as well as handling the
everyday conflicts in your personal life.
Winning to the elite drivers is more of an obsession than just something they really
want. It is a need that must be achieved like breathing is to living. You need this
obsession to make you stronger and to keep your motivation high.
I am not writing this so people can say “Oh that is a good idea” or “He sounds like
he knows what he is talking about” – No! I am only interested in making champions
out of people. That is what I do and what I live for, for me to have this passion
towards making champions I live everyday with this same winning obsession. I
even needed it to help me with the challenges that I hit whilst creating this
programme for you.
You won’t see a top racing legend that does not have the burning desire to win and
there is nothing too big or challenging that will ever get in their way of achieving
what they need.
LET’S CREATE YOUR WINNING OBSESSION

Now you know why it is needed lets take you through the process to make it all
happen.
In this workshop you will take part in the following tasks:

1) Set up your goals
2) Your racing values and reasons
3) Time for action
Before you start this workshop I must warn you, these following exercises are
going to ask personal questions that have the potential to either make you even
more dedicated and motivated for what you want, or on the other hand you may
find that motorsport is really not for you after all and you will be much happier and
successful in a different sport or career.
Either way after this you will appreciate what your goals are and you will feel sure
that you can now go the direction that will let you achieve what you really want.
Go to the next page to start your personal workshop.

Exercise 1 – Realise your goals
Can you imagine a life without goals?
Not really knowing your path?
Having no desire to achieve anything?
What’s the point of even getting out of bed in the morning if each day had no goal?
Most drivers think they know what they want but we are going to find out and pin
point what you really desire.
Once you know what you really want everything becomes clear and you suddenly
realise what you must do in order to achieve it. Instead of saying things like “I feel
hopeless” or “I can not see how this is going to be achieved”, you will start to use
different language patterns and find yourself saying things like “I know what I want
and I can see what needs to be done, so let’s do it!”
What would be the difference with your racing life now, if from years ago you had
that attitude every single day? Do you think you would have achieved more? Could
you be in a completely different situation right now?
No matter how big or small your goals are they all require a similar strategy. The
same strategy is applied whether your goal is ‘to quench your thirst’ or ‘to become
the World Champion’.
The following points show the goal setting strategy.
 First you need to know where you are right now

All too often there are drivers who have already achieved some of their goals but
they just do not realise it. So to start with you have to look around and see what
you have right now.
 You then need to realise what you want and give yourself the goal
Once you have seen your current situation for what it is and you see that you are
not happy, it is time to list down what you want.
 Next, you need the reason for wanting your goals

The bigger the Why? The bigger the need to go get it. This will be used for when
times get tough, big reasons means big motivation.
 Take constant action towards your goals and analyse

By this time you will know where you are now, where you want to be and the
reasons for wanting it. Next you need to take constant action everyday towards
achieving that goal and an analysing system.
When you face your goals everything has to be done in a big way. You need big
goals, big emotions towards achieving it and big steps towards getting it.
Ok, now you know the general direction for setting up your goals, let’s get busy.

Part A
Where are you now?
This is where you write down your current situation and any problems that you may
have.
An example of what you may want to include:
1) What level you are at in racing right now

2) Any racing problems that you are having
3) Any personal problems that could be affecting your racing
4) Your fitness level
5) Your current work rate for your racing (do you spend the right amount
of time on racing)
6) Your sponsorship attracting skills
7) Your financial / sponsorship level
8) Your car set-up knowledge
9) Your overall driving ability
10)Your car control
11)Your relationships and contacts within racing
12)Your motivation levels
13)Any other details to explain your current situation
Write out exactly where you are emotionally and physically including all the above
examples and more:
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If you need more space to write in then feel free to use the back of this page.

Part B
Where do you want to be in the future?
I want you to approach this next part of the exercise with this phrase in mind:
“Tomorrow is a huge blank page, so pick up a pen and start writing”.
Now is your time to pretend that you are a kid again. Imagine that you have just
been given a wish list, what would you write down and wish for? You can have
anything you want within racing. Do not hold back, put everything down that you
would love to have. Treat it like a computer game and you can send your fictional
character to go get what ever you want.
This is where you can get creative and don’t worry about sounding totally
unrealistic. If you have a certain desire deep down that you dream to reach (no
matter how far fetched it may be) then include it.
An example of what you may want to include:
1) What level in racing do you dream to reach?

2) What fitness level do you want to be at?
3) How good do you want to be at attracting sponsorship?
4) How good do you want to be at setting a car up?
5) What driving ability and car control level do you want?
6) What contacts within racing would you have in this dream of yours?
7) How much sponsorship would you have?
8) Would you be totally motivated everyday?
9) What people would you have helping you?
10)Write in any other details to explain your dream racing life or outlook
that you would wish for.
“Set your goals high, and don't stop till you get there”
Bo Jackson (Former top Multi-Athlete, first to be named an All Star in 2 sports)
On the next few pages you will see a time scale, this is so you can write out
specifically what you want in the next 1, 2, 5, and 10 years of your racing life. Write
what it would look like, who would be with you, where would you be and include
some or all of the above examples:

In 1 year I wish to be:
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What do you want to be remembered for after you retire from racing?
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Well done if you have taken the time to complete the this goal setting exercise, I
think you will agree that you now feel so much better and it is fascinating what you
learn about yourself by simply writing things down.
Now you know where you want to go, your mind will already be subconsciously
working out ways to achieve your goals and looking for ways forward.
With your current and future status written out in front of you, you have already
taken a big step towards achieving your desires and dreams.
Many entrepreneurs make millions of pounds within their first year by following the
procedures in this world champion’s course so they are 100% proven. You will be
shocked at what human beings can achieve if they know what they want and plan
their route.
“People with goals succeed because they know where they're going”
Earl Nightingale (one of the world’s top success writers)

Exercise 2 – Your Competing Values & Reasons
Now you have stirred up your creative side how do you feel?
After you have read this paragraph I want you to close your eyes and imagine your
life as if you have already achieved all the goals that you have written down. See
what you would see, smell what you would smell, hear what you would hear, get
the feel for it and virtually taste what it would be like with all this in your life right
now. See it all happening in front of you and step right into that world, really
experience it. Ok now close your eyes and live it for a minute or two then come
back to carry on.
Welcome back!
What did your life feel like?
Was it what you wanted?
Did you like it and would you be 100% happy living that way?
Did it all fit with your values that you live by or would you have to become someone
you are not prepared to be?
If you want to add more goals to that vision or if you have realised that there are
conflictions with your core values and that you may not be happy living like that
then go back and make some adjustments to Part A and/or B.
It is possible to find out that you actually do not want motorsport as much as you
thought you did after this exercise. Reasons for this are usually the following:
 You are not in it for yourself

 You are only in motorsport because you think it is ‘cool’ to be a race driver
 You have been pushed into it and it is not really your goal
If it was exactly what you want and maybe you wanted more, then good, more will
be available to you when you get there, we always need more otherwise we would
stop growing as a person.
I not only asked you to participate in that closed eye exercise to motivate you or to
reassure yourself that you will be happy, but also because you may be even more
aware of why you want it.

Next, write down why you want to achieve the goals. We need a reason to help us
remember why we are going on this dream journey and to remind you of this if the
going gets tough.
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Hopefully you are now totally clear and you have enough direction and focus to
genuinely desire your racing dreams.
I can see a lot of people doing this job just for their image, for their ego.
I think that's a big advantage I've had over them.
Alain Prost (4 Time F1 World Champion & 4 Time F1 Runner Up)

Exercise 3 – Time for Action
At the moment we are fully armed with what you want so now we have to develop a
plan of attack. When you plan your dreams it all of a sudden becomes real and you
can see your route.
So let’s plan and schedule your actions, this way you have committed yourself to
action and you must be hard on yourself to make sure you keep it up. This might
be a new approach for you so it may take a few days or weeks to get used to being
so strict on your actions but once you get this programmed in, you will start to see
everyday as a potentially big step towards achieving your goals.
In using this system, every day is treated as a new challenge and it makes you feel
very motivated and focused.
The small blank tables below are there for you to write out 2 small actions and 2
big actions that you are going to take so you can get closer to living your dreams.
You may need some examples again so for the small actions list, you could write:
1) Make a phone call or send an email to a sports agent
2) One hour’s worth of researching on the internet or library
A big action may be:

1) Get a fitness trainer
2) Go and meet a race team
Once you have done that I want you to put the date (in the Completed By column)
that you are going to have that certain action done by. Schedule it and you will be
going directly towards your goal.
Small Task To Do Completed By
Big Task To Do Completed By

You will find more of these tables (called Action Plan Tables) in Chapter 13 so print
them off and put them up on the wall. Ever since I started using this method of
action planning I have never looked back and you can have many tables for
different goals that you have. On my wall I have 6 different tables for the different
businesses I run, for my health and fitness, for my charity work and other areas.
This system also helps you keep organised so you never feel overwhelmed or
stressed by juggling things too much. Plus it can cover up your damp patches or
holes in the wall.
One more thing is every now and then (once a week or month depending on your
goal) look at your progress rate and direction to make sure that you are actually
going in the correct direction to achieving your goal. You can get too involved and
lead a different way without realising so keep a check on this.
Remember this sentence
A goalless life is a lifeless life.
Secret Conclusion
Having the desire and the winning obsession boils down to knowing and seeing
what you want and why you want it, making sure it does not clash with your
personal values and drawing a plan of attack so you can clearly see what has to be
done.
In doing this your wildest dreams become a reality and you can see how it is done.
One other thing you need for achieving your dreams is covered in the next chapter
and that is belief. It is of paramount importance and deserves its own secret.

SECRET No. 3
CHAMPION’S
BELIEF
SYSTEM

A Champion’s Belief System
Overview
 What are beliefs?

 Where do our beliefs come from?
 Your Beliefs Workshop
True Story 4 – The Amazing Alex Zanardi
Whilst leading the American Memorial 500 Champ Car race in Germany
(Lausitzring) in 2001 Alex pulled in for a pit stop, but when leaving the pits he lost
control of the car and it spun straight into the path of another car doing over
180mph. It was a huge crash that totally split his car in two and left his legs
exposed to every further impact.
The race day Doctors were with Alex immediately and air lifted him to hospital. On
arrival he only had 1 litre of blood left in his body. Both of his legs had to be
amputated and he was in a life threatening situation, it was not looking good.
Yet just 2 years after this devastating accident, he returned to the same circuit and
drove the 13 laps that he missed out on during the race in 2001. He did this
amazing comeback at the German Champ Car race and he didn’t just coast round
either, he actually put in a time that would have made him 5th on the grid for the
Champ Car race later that day (he also broke the world speed record for a hand
controlled car at the same time). He was heading for a victory in 2001 but this
victory of driving 13 laps was much more rewarding.
Then in 2005 he won a race in the FIA World Touring Car Championship against
the best touring car drivers of our time and it was a hard earned victory.
In my eyes Alex Zanardi is a true champion and an ambassador for human

achievement. In September 2001 it looked like he would never breathe again,
never smell a rose again, never smile again, never see his beautiful family again,
never experience all the things that we take for granted everyday. Yet he was back
in a race car and winning just four years later. In fact in 2005 he won the
Campionato Italiano Superturismo Championship aswell.
I felt very emotional and happy when I watched him win that touring car race in
Oscherleben and it was a moment that demonstrated to the world first hand what it
takes to be a champion.
Alex does not need the FIA F1 World Champion title to show his talent, he is much
more of a champion than many of the drivers that have earned that title.

How was this possible?
Most drivers would have given up but Alex has the one thing that champions (I
mean true champions) have, and that is the belief system that puts them on a
completely different level. He knew he could do it and fought through all the set
backs, through all the restrictions and achieved a race win that most drivers never
achieve in their racing life.
Champion’s have different beliefs from most people.
If you change or improve this area of your mentality you will achieve all you want,
nothing will hold you back, you will have no fears, you will be forever improving and
you will open the door to a completely new life with endless achievements.
The one thing that prevents drivers from being the genius’ of our sport is the fact
that 99.9% of them are liars. You might now be thinking “That sounds harsh” but let
me explain. The one thing that stops you from getting what you want is the story
that you give yourself to why you can’t have it.
So many times you will hear drivers say “I haven’t got the time”, I haven’t got the
sponsorship”, “I haven’t got the education”, “I haven’t got the contacts”, “I haven’t
got a rich Daddy”, “My face just doesn’t fit”, and the list of self limiting beliefs go on
and on.
Most people learn these limits from an early age by their parents and schooling but
once you start to realise that they are simple excuses, something magical happens
and you live a totally different life.
Life has no reality apart from the one we personally give it. If there was a hardened
rule or one for sure reality then there would not be things such as opinions.
WHAT ARE BELIEFS?

Beliefs are our structured filters that control how we see and experience the world.
It is your beliefs that command your brain and what ever you believe in is directly
delivered to your nervous system. If you model your beliefs on those who are at the
top of your sport, you will see a huge transformation in your talent instantly.
Our beliefs rule our thoughts and feelings so it is detrimental that you have beliefs
that empower you and they allow you to grow as a driver and a person.
“Man is what he believes”

Anton Chekhov (Major Short Story Writer)
Example
Can you imagine if Muhammad Ali didn’t have strong beliefs in his ability and game
plan when he got into the ring with George Foreman in the Rumble of the Jungle
fight? He would have got seriously beaten.

George Foreman was huge, had never been beaten and was fully expected to
steam roll this fight. Foreman was the hardest hitting fighter ever seen and the
medical staff were at the ready expecting Ali to get a very serious injury or even
loose his life on that night.
Yet Ali had the astonishing belief that he was the greatest and was going to beat
Foreman, even though Foreman was stronger and much more powerful than him.
Not only did Ali’s belief keep him focused but it made him create the ‘rope-a-dope’
tactic. If you have never heard of this tactic, it is where you take every punch off
your opponent without throwing a punch back, in doing this your opponent gets
tired whilst you save your energy.
This is a good tactic to use but you risk the chance of being knocked out, especially
when it is a hard hitting heavyweight. People were screaming at Ali to encourage
him to fight back but he resisted and stuck to his plan. Ali withstood these non stop
punches for 8 rounds and when he felt Foreman was tired, Ali knocked him out.
Ali would have been battling against his body telling him to quit whilst the hardest
hitter in boxing was unleashing his most damaging punches yet he stood up to it
because he knew he could. It was Ali’s sheer belief that kept him standing and from
passing out.
That is a huge example of what we can achieve with our belief. None of the top
racing drivers, sportsmen, groundbreaking inventors, top sports stars, top business
men or any other world renowned achievers would have got anywhere without their
powerful belief structure and their convinced attitude that they can achieve their
goals.
It is our beliefs that drive us, that make us get up early in the morning to do a 5 mile
run, that keep us going after the 100’s of sponsorship rejections and all the other
trials and tribulations that arise when trying to make yourself a name in motorsport.
“One person with a belief is equal to a force or ninety nine who have only
interests”
John Stuart Mill (English Philosopher)
Do you think that Ayrton Senna used to sit on the grid with negative beliefs about
his ability? Only believing that he ‘might’ win the race and he looks around at the
other drivers thinking that they are all in formula one so they must be really good
and hard to beat?
I think you know that he would have been no good if he had these thoughts going
through his mind.
With empowering beliefs you will achieve anything but on the flip side, if you have
limiting or negative beliefs that create doubts in your ability then your future is
100% hopeless.
"Whether you believe you can do something or not, you are right”
Henry Ford (Ford Motor Company)

This is not positive thinking
Many sceptics think that having these beliefs is all about having a positive mental
attitude (PMA) but you could not be further from the truth.
By just being positive that you are going to make it and be the best is seriously
flawed if you cannot back it up with seriously empowered and structured beliefs.
If you just go around with the ‘bravado’ mindset that you are the best and that is all
there is to it, you will end up being one of those people that we see on the music
talent contests that are seen on TV, where they have contestants who obviously
cannot sing yet they are convinced they are truly talented.
Your beliefs need to be backed up and worked towards first before your desired
results are reached.
WHERE DO WE GET OUR BELIEFS FROM?

1) Our environment
Our upbringing and the environment we were brought up in contributes to our
beliefs in what is and isn’t possible. The beliefs of someone from a successful and
fulfilled environment / upbringing are vastly different to those from an environment
of poor living. What you see around you as you grow up moulds our belief structure
because you see the way the others live around you and think that the world is that
way. If you grow up in a seriously poor environment you will have very few models
in your direct world that demonstrate what is possible in life.
2) Experiences and our past results

Things that have happened to us in life are another contribution to our beliefs. If
you have lived a life that has demonstrated that you can achieve anything, then
you will believe so. Vice versa if we have always had negative beliefs and we have
then had them reinforced by many ‘failures’, we will see life that way.
3) Our knowledge
It is very easy to have beliefs moulded by what we do and don’t know. As an
example, if you were to take someone who knows nothing about race driving and
you showed them a fairly tight blind corner, and then told them that you can take
that corner at 80mph, they would most likely think you were totally mad and not
believe it was possible.
Yet you know it is 100% possible because you know how to drive a corner and
what cars are really capable of if driven correctly. With that in mind what is the
difference between you two and your beliefs? Well you believe it is true because
you have knowledge in this area and you know the capabilities of the racing
technique, the other person has no knowledge in this area so sees it as being
impossible.
That is just one very broad example but I think you see its point.
4) Create our results before they have happened.

You do this by having set goals that we can step into and experience as already
happening. This way we can see what is really possible and we can use this to

drive us towards what we want. Live in a way that makes you feel that you have
already achieved your dream, this opens up many doors and opportunities for you
and people know you are a star when they first meet you. See it as wearing your
heart on your shoulder.
Example
You are about to see two completely different belief systems in two people and I
want you do realise what the difference between them will be in racing.
Driver 1
This driver has limiting beliefs and his daily thought process is the following:
 “I am not in control of my destiny, outside influences and other people

make the rules and they make it so hard for me to find sponsorship and a
good drive”
 “I am scared of failing”
 “I don’t like taking responsibility and blame others for my mistakes”
 “I believe that I can achieve my racing goals on my own, I don’t need the
help of loads of people”
 “Racing is hard work and it sometimes makes me loose motivation towards
it”
 “I cannot be bothered to stay up at night doing proposals and spending
every minute of my life for a drive”
 “There must be a short cut or easy route to the top”
Driver 2
This driver has empowering beliefs and every day has the following thought
process:
 “I am in total control of my destiny and it is up to me to make things

happen”
 “The thing people call failure is simply an outcome. If it is not the outcome I
want then I simply take it as a message to change, then change my
approach and try again”
 “If a mistake happens then I learn from it, find out why it happened and see
what I can do to prevent it happening again”
 “If I get as many people to help me as I possibly can, I will learn from them
and gain all their skills and knowledge, so I can achieve a lot more in less
time”
 “I love racing! I am so grateful for what I have achieved and for this
opportunity to race when others in the world can’t even afford food”
 “I will do what ever it takes to be the best”
You can most likely appreciate that these two drivers are likely to have very
different racing careers and success.
Well I hate to say it but many drivers I have met have a tendency to have Driver 1’s
beliefs.

Now on the other hand, all the ultra successful drivers I have worked with live the
same way that Driver 2 does. It is more than just a coincidence; it is a fact that
beliefs mould our destiny.
YOUR BELIEFS WORKSHOP

As easy as it was for you to have you current beliefs you will be glad to hear that
you can change them again right now just as easy again.
In this exercise we are going to change your beliefs to empower you towards what
you want.
Part A
First of all let’s get down to what your beliefs are right now. Like every exercise in
this programme, you must be honest and do not be soft on yourself.
Write down 5 limiting beliefs that you have within you right now. These beliefs can
be in or out of racing and the reason I say this is because your personal limitations
will directly affect your racing.
Some examples of the limiting beliefs that you may have:
1. I am afraid of failing
2. I don’t want to let anyone know how high my goals are set, they may think I
am stupid and unrealistic
3. I fear being rejected by others
4. I may loose my friends if I succeed
5. I might not be good enough and don’t want to embarrass myself
6. I really care what people may think of me, I don’t want to be judged
7. I can’t ask for help / advice off high achievers in my sport
8. I am no good at talking to people
9. I don’t have enough experience for people to take me seriously
10. Other drivers don’t respect me
11. Someone else should do the hard work, I am a racer not a business man or
good communicator, its not my job
12. I can’t be bothered to put all that time and effort in
13. My face doesn’t fit
14. I have no money so there is no point trying to push
15. No one should know my problems and weak points
16. An opportunity will come to me so I will just wait and don’t need to work for it
It’s your turn now! - Go to the next page and write out 5 of your limiting beliefs that
you have deep down buried inside somewhere. This can be difficult if you have
spent years covering these limiting beliefs but trust me on this one, it feels much
better if you unearth them and put them to rest.

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Ok well done. Before we move on look back at your limiting beliefs and think of all
the different ways in which these beliefs have held you back in the past. Look at
each one and remember a time when you felt this belief and what situation caused
you to feel it.

Part B
I am sure you have seen or heard of the Christmas Carol story where the main
character Scrooge is shown what his life will turn out like if he carries on living his
selfish way. Well this is your turn to see what your future holds if you carry on living
with these limiting beliefs.
List out what situations you could find yourself in 1, 2, 5 and 10 years time, the
‘worst possible outcomes’ that these beliefs could cause to your life and racing.
EXAMPLE
This example is for a driver who - 1) Believed he couldn’t race because

his dream was too big. 2) Had no belief in his ability. 3) Thought everyone
was against him. 4) Believed that having no money meant he couldn’t
race. 5) Believed he couldn’t share his problems with others.
Q - How bad could your racing life (and personal life) get in 1 year if you
carried on living with these limiting beliefs?
A - I will not have got off my backside so my racing will be non existent.
My motivation will go down and I will have to get a normal job just to pay
the bills. I will be so stressed because everyone seems to be racing but
me and I will argue with the girlfriend even more and most likely split up.
So at the end of next year I will have no racing, no girlfriend, be seriously
unhappy and then start to drink a lot of alcohol.
Ok now it’s your turn, this is your ghost of the future!
Q - How bad could your racing life (and personal life) get in 1 year if you carried on
living with these limiting beliefs?
A - …………………………………………………………………………….
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Q - How bad could your racing life (and personal life) get in 2 years if you carried
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A - …………………………………………………………………………….
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This exercise is known as the Dicken’s Process and the first time I did this I saw
my life going a terrible way and it was very realistic to the way I was seeing the
world at that time.
How does your life look in 10 years if you were to keep these limiting beliefs?
Well all this could be yours if you carry on living your life with these beliefs that are
not allowing you to get what you deserve.

Part C
Ok snap out of this depressing outlook, we have visited what will happen if you
carry on so lets delete it and show yourself how you are going to live from now on.
I want you to go back to your 5 limiting beliefs on page 34 and one by one draw a
line through them. Cross them out, then underneath each one write out the new
belief that you are going to replace it with.
EXAMPLE
1) I am afraid of failing
I cannot win without failures! I congratulate myself for every failure because it
means I am getting closer to knowing the correct way. Failure is nothing but an
outcome and I only got this outcome by using a certain approach. Now I know that
approach, I will learn from it, change it and see what outcome I get next time.
Do this for all 5 limiting beliefs, turn them around and use all the optimism that you
have within you.
Now go and do it then return to Part D to finish off this workshop.

Part D
If you are reading this part then you should have already done the following:
1. Written out your 5 limiting beliefs

2. Written out what your life will be like in the worst case scenario if you
continued to live by those beliefs
3. You have then gone back to the old beliefs, crossed them out and replaced
them with new empowering beliefs.
With your new beliefs I want you to do the time scale below and this time fill out the
best things that could happen and the way your life could go if you lived by your
new, empowering beliefs. Where would you be, what racing will you be doing, what
would you see and how successful could you be?
EXAMPLE
This example is for our driver’s new beliefs of - 1) No ambition is too great
if you believe in it, plan it and take constant action towards it. 2) I have
had great results in the past and I will work on any areas that I need to
improve on.3) No one is against me! There are many people who can
help me. 4) Hardly anyone has the money to race on their own; I will find
people who can help me with finance. 5) My loved ones around me offer
all the support I need and are here for me.
Q - How GREAT could your racing (and personal life) get in 1 year if you
lived by these empowering beliefs?
A – I will have worked really hard on providing people with partnerships

that will benefit them if they help me with my racing and I have 5
companies generating sponsorship for me. I have proposed to my
girlfriend and my fitness levels are getting higher and higher. At the end
of my first year I have so many people helping me achieve all I want and I
have just been offered a dream drive.
Your turn again! Go to the next page to write out your empowering life.

Q - How GREAT could your racing life (and personal life) get in 1 year if you lived
by these empowering beliefs?
A - …………………………………………………………………………….
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Q - How GREAT could your racing life (and personal life) get in 2 years if you lived
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Q - How GREAT could your racing life (and personal life) get in 5 years if you lived
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Q - How GREAT could your racing life (and personal life) get in 10 years if you
lived by these empowering beliefs?
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How far did you get in this time scale? Were you racing the cars you wanted to
race with all the success you desire?

One last thing
Look back at the two 10 year’s timescales for both the limiting beliefs exercise and
the empowering beliefs exercise.
Is there a big difference? When I first did this my difference was so big that in one I
was on the brink of suicide and in the other I was achieving all I wanted.
Again, this is not positive thinking this is just showing your brain how damaging
your beliefs can be if they are not the right ones. If you are still sceptical at this
point, that only means that you still have not erased some self limiting beliefs within
you and that you are still scared of something.
This ‘Dickens Process’ is a formula that is used by all the most successful people
in the world. Look it up on the internet or research it in libraries, you will then see
more information on it.
Secret Conclusion
You are what you believe in!
People with big empowering beliefs have big and empowering lives, and they live a
life of happiness and fulfilment.
People who have small limiting beliefs achieve small things. They don’t even try
and step up because they feel they cannot.
Which one are you?

A Present for you!
As another gift before you go I have put a table together of some common limiting
beliefs that may creep in from time to time, to beat them I have put the empowering
beliefs to counteract each one in the right hand column.
Self limitations that may creep in Counteract them with these
“I haven’t got any contacts to help “I am now going to go out and make
me” some fantastic contacts of my own”
“I am going to form my own powerful

“I don’t have enough sponsorship” sponsorship finding team and
together we will raise the funds”
“No one wants to help me” “What can offer others in return for
them to assist me?”
“I haven’t got the knowledge and “I will either educate myself or find
education in that area” someone who does have the
knowledge”
“All the top drivers are very quick “Brilliant, the top drivers in this
in that championship, I don’t know championship are good so I can really
if I am good enough” learn a lot this year. I will watch them,
learn from them, then annihilate them”
“I am scared of loosing and “I am going to give 100% in every

looking silly in front of everyone” area and learn so much from this
experience”
“Great, this gives me the prime

“My team are useless and don’t opportunity to take control of the team
have a clue” and lead them the way they should be
going. This way we both benefit.”
“Great, I have recognised a weakness

“I am no good at talking to people” in my overall package. I now know
where I can improve over all the other
drivers and will sign up to a speaking
trainer”

SECRET No.4
BECOME
AN
EMOTIONAL
GENIUS

Become an Emotional Genius
Overview
This secret covers (contains a mind training workshop):
 What are emotions?

 Internal communication
 Changing your emotions
Change your physiology
Change your language
Change your mental pictures
WHAT ARE EMOTIONS?

These are the things that everyone in the world is searching for every day.
Emotions cause us to love and they cause us to start wars.
The science of emotions is to use the negative ones and to live by the positive
ones.
I don’t think most people realise the power of these and even if you look up the
word ‘emotion’ in some dictionaries, all they say is the following:
Emotion noun A strong instinctive feeling, e.g. love or fear.
That’s it?
This is one of the most important things that we have and all they can say is 8 or 9
words on it. No wonder there are so many people out there that never reach their
true ability or happiness. The way we are brought up in the western world is “To not
be too emotionally involved in the things we do” or “Don’t show too much emotion
because you will be hurt when you don’t succeed”.
Well that is absolute trash.
We are totally driven by emotions whether it is our racing, our lives or our
relationships. Why do you think people drink alcohol, smoke or do drugs? It is all
because we are after a certain emotion / feeling and we want to achieve a certain
state. Some people live lives with such lack that they feel the need to smoke and
drink more than most but that is again because we all need the emotions that make
us feel the way we want.

If we simplify all our goals down, we end up realising that everything we want in life
is for us to achieve a certain feeling or emotion.
Why do you want to be a winner?
Why do people want a lot of money?
Why do people want to find their perfect partner?
For feelings of love, contribution and connection with others, we are all human and
these are just some of the emotions that must be met in order for us to feel fulfilled.
Imagine this – You manage to do the race of your life and win the F1 World
Championship by beating all the favourites after having spent all your life trying to
achieve it. You drive into the pits after your slow down lap and not one person
cheered or congratulated you, it was not on television, the track commentators
never mentioned you once, no one cared, not even your family or team cared and
everyone was congratulating the driver who came second because he did a great
overtaking manoeuvre. Even on the podium you were pushed aside for the other
drivers.
Or how would you feel if you had earned all the money you could possibly ever
want but you had no one to share it with, you had no friends, no one to connect
with, you would be seriously miserable and lonely. It may be ok to start with but you
would soon crave that emotional feeling of love and connection. It is not the paper
that money is made of that people want, it is the emotions that money delivers with
it.
Exercise
This exercise is going to give you an insight to what emotions do for you.
There are two parts to this and you must do them separately. Read Section 1, then
close your eyes and carry out what it has asked you to do, then once you have
completed that, move on to Section 2.
Section 1)
I want you to think of something that you really want to achieve, a dream or a goal
of yours that you really desire and yearn for. Now you have that in mind I want you
to ‘Hope’ that it is going to happen one day.
After you have read this paragraph close your eyes for about 10 seconds or so and
just ‘Hope’ that you are going to get what you want. After you have done this and
your eyes are open again, carry on reading.
Welcome back. How did it feel when you hoped your dream was going to happen
one day?

Now refresh yourself and shake your body out and sit up, then move onto Section
2.
Section 2)
Again think of this dream that you really want to achieve but this time I want you to
‘Expect’ it to happen. Really believe and know that you are going to get what you
want and create this feeling in your whole body, your muscles, your brain,
everything. See yourself achieving it and celebrating with everyone. Now close
your eyes and really ‘Expect’ that dream to happen as if you have just been
promised it.
Welcome back again. How did it feel this time? Did it feel real and empower you
with the sort of emotions that you need in order to go get your dream?
What was the difference between Hoping and Expecting?
There should have been a big difference between the two. This is the sort of
thinking and emotions that you need to adopt so you can allow yourself to achieve
what you want.
Guess what you have just done? You have just shown to yourself that you are in
total control of your emotions. You can switch them from one to another any time
you like so congratulations on finding this out.
You have just took a single situation (your dream) and even though the situation
didn’t change, you had two completely different representations about it, how
clever are you?
You have to expect things of yourselves before you can do them.

Michael Jordan (One of the greatest Basketball players of all time)
So remember:
You are in control of your emotions and how you feel
And
You are in control of how you represent situations in life
Nothing in the world controls you apart from yourself.

INTERNAL COMMUNICATION
This part of the secret is what you have started to learn in the last exercise. The
way you communicate to yourself is the way you experience life.
You see this when you visit different cultures across the world, for example if you
went to Korea and blew your nose in public you would be seen as an extremely
rude and disrespectful person. Yet it is perfectly acceptable if you blow your nose
in England. Why?
It is simply because of the way different people represent different things, if you
realise this and start to communicate to yourself what things really mean, then you
have just found out one of the biggest secrets to life.
With this learned you will never get stressed, worried, depressed or seriously
challenged in any way.
Some emotions we regularly feel are:
 Happiness
 Love
 Gratitude
 Passion
 Contribution
 Confidence
 Determination
 Anger
 Stress
 Frustration
 Hopelessness
 Depression
 Fear
 Hurt
All these emotions and a whole lot more are what we feel all the time, you should
be grateful for them because they are here to serve us.
This is not about denying the bad emotions and only living with the good ones, it is
more to do with listening to what each one tells you and acting accordingly.
If you find yourself falling into the bottom 7 emotions (from the previous list) which
can be very damaging if not used in the correct way then don’t worry, it’s just your
mind saying that it is not happy with something so it is time to act on it. So next
time you feel one of them just ask yourself what it is telling you and take action to
get rid of it.
For example if you are feeling fear, then it is just telling you that you may not be
prepared for something that is coming up so appreciate that feeling and see what
you can do to get prepared.
If you are feeling hopeless then find out how to make yourself better in that certain
area.

If you are feeling stressed it may for example be because you are overloaded with
work and things that need doing. Great, thank your mind for telling you and then
devise a list that puts all the things you are stressing about into a priority list, then
tackle them one by one. You watch how that changes your life.
So all these emotions are just calls of action, simple as that and no matter what
they are, if you appreciate and listen to them you will find a way that they not only
can be put to rest but a way to move you forwards.
If you apply this to your racing career you will arrive at the circuit so fresh and
ready for the task in hand. Then during the race weekend you will always be stable
and the other competitors will find it impossible to rock you.
Every emotion can be turned around as long as you appreciate it, learn what it is
telling you and then act upon it. No matter what situation you are in, you are the
one that determines what it means to you.
I'm lucky because I don't feel too much pressure - it's only in the last hour
before the race, and even then it's good, positive pressure.
Valentino Rossi (7 times motorcycle World Champion)
CHANGING YOUR EMOTIONS

You can change your emotions by doing the following:
1. Change your physiology – Your posture, breathing, muscle tension, etc

2. Change your language – The way you verbally communicate with yourself
3. Change your mental pictures – What you focus on and envisage
You are about to do this in the next exercise.
Change your physiology
Exercise
If you were to choose right now, what emotion would you want? Happy maybe?
Follow me though this exercise and see what happens. Like before, read Section 1
and complete it fully before moving on to Section 2.
Section 1)
Sit down in a chair
Slump your posture in a slouching style
Relax your shoulders so they fall down
Relax your facial tension so you have no expression
Face your head downwards
Make your breathing very shallow and slow
Make your line of vision look down
Think to yourself that you are bored
Make your muscles feel the boredom
Say to yourself “I am bored”

If you have any pictures in your mind then make them boring ones, times that you
can remember when you experienced boredom
Ok now put the book down and hold that whole physiology for at least 10 seconds.
Welcome back and congratulations on achieving that emotion, you now know how
to calm someone down if they get too excitable.
Right, shake your body out, stretch your arms out to refresh you, deep breath and
move on to Section 2
Section 2)
Stay sitting in the chair
Sit bolt upright so if someone saw you they would think you were standing
Put your shoulders back
Put a huge smile on your face
Head up
Eyes at least parallel with the floor or upwards
Breathe deep and fairly fast
Think to yourself that you feel really happy
Fill your muscles with strength and happiness
See pictures in your mind of happy times - make them big, bright and colourful
pictures
Say to yourself “I feel Great” or “I feel so happy right now”
Now hold this happy physiology with a big smile and breathing fully for up to 10
seconds, and then come back to the book.
How do you feel this time?
Hopefully a damn site better than in Section 1!
Once again you have produced an emotion in no time.
Did you know?

It is scientifically proven that you cannot get depressed if you smile a lot. Try it.
True Story 5
If you watch Tiger Woods after he has made a bad shot, he stands up straight,
sticks his chest out and walks down the fairway with a positive and powerful pace
as if he has just made a perfect shot and he is bursting with confidence. When his
competitors see him coming down the fairway with this physiology, they think “Oh
damn it. Now we’re in trouble”.
This is just one of the areas that he has mastered and as a result, he has built a
strong stamp of authority and this is what is on offer to you. You are sat here
reading this because you want to better yourself, I totally respect you for that and
this means you have already made the first step towards being the Tiger Woods of
motorsport.

So now you know that you are fully in control of your emotions you need to put it to
practice everyday.
Change your language
Our internal language is so important because we have been taught that certain
words are to cause certain feelings. Have you ever wondered why people with
everything seem so miserable yet some people who can barely afford to get by,
manage to always be happy and enjoy life?
One major reason is because of the language they use. If you do not talk to
yourself in an empowering way you will end up the same way as people like Elvis
Presley, he was an excellent communicator to people on the outside, but he could
not communicate to himself on the inside and this lead to a challenging lifestyle
that killed him.
To start with you there are 2 words that you need to let go:
1) Problems
Welcome to the real world, problems will never go away and the more successful
you become the more you will get. This gives you even more reason to change the
way you see them. If you let them effect you, as you get higher up the racing ladder
you will become weaker.
Every time you make a change, like you are now, you will run into problems
because people may doubt your new injection of motivation and you will be
breaking new ground which in itself causes challenges.
But the word ‘problem’ effects the mind in a way that makes you think that you may
not cope so change it to the word ’Challenge’ and see the difference. We all like a
challenge and to be honest that is all it is anyway.
2) Failure
You will have heard people say that failure does not exist and they are totally
correct.
From now on try to stop your mind from registering the word ‘Failure’. This was a
word that was given to us for people who are defeatists. Watch what happens
when you change the word failure to ‘Outcome’ or ‘Result’. Because that is exactly
what it is and if you see it as such, you will be forever improving.
We are all trying to achieve something and when we get an outcome that we didn’t
want, we are taught to call it failure and to feel failure but this is not the reality. Do
you agree that failure is an outcome? Of course it is, it is an end result of
something we have done. This is why instead of calling it failure, call it an outcome
or result.
This then tells you that if you change your method or approach, you will get a
different outcome.

If after changing your approach, you get another outcome that you didn’t want,
simply change your approach and try again. Keep changing it until you get the
result you wanted, this is called success.
True Story 6
When you see an F1 engine blow up in a race it is broadcasted and labelled as an

‘Engine Failure’, but the engine designer will not see it that way. The designer will
be glad inside because it shows that the engine can be improved, and it is this
improvement that makes the engines get better and better. Without these failures
the improvement rate would not be as quick.
That is why you see that anything that is challenged becomes stronger than
something that isn’t. Even the muscles in our body tell us this, if we challenge them
and push them over their limits, they grow and become more powerful, if we never
challenge them they are weak. Exactly the same for most things in life.
If you don’t want to use the words outcome or result instead of failure, how do you
feel about the word ‘learning’?
Using Challenges
Within racing you will come across challenges all the time and they will make you
feel the emotions that require to your change.
Below you are going to see a number of challenges that you will come across but
instead of letting them beat you, I want you to start using them as signals to help
you improve
Challenge 1
You were off the pace in the race because the tyre pressures were too low
Your internal communication

“Great, we now know that these certain tyre pressures don’t work in that situation
so let’s record it and we will be better next time out”
Challenge 2
“My team manager is always shouting at me”

“At least he cares enough to communicate to me; some managers would just fire
me. Now I can ask what is concerning him and see whether I can resolve it for him”
Challenge 3
“I spent 2 months trying to get the local food company to sponsor me and they
eventually said no”

“Great, now I must find out what they didn’t like about the sponsorship package
and maybe change the package to make it more desirable for the next prospective
sponsor”

Challenge 4
“I keep messing up in races when I get near the lead”

“Great, now I have found something with my driving that I can improve on and
make myself even better than I am already. What can I do to control my mental
stability more in that situation, how can I change the way I see that situation, who
can I talk to for help in this area?”
Challenge 5
“My major sponsor has just pulled out on me mid season”

“I can now make room for a sponsor that truly deserves this great package I have. I
can even offer the new sponsors a discounted package because some of the
season is already completed. I can also ask my former sponsor for their contacts
because they may want to keep some kind of association with me”
No matter what happens to you, you need to understand that you can learn from it
and make yourself an even stronger overall package. It is far too easy to just mope
around and feel sorry for yourself because that’s what everyone else does but that
is useless. You are far better looking at the situation and seeing what you can do to
learn and progress from it.
It is a lot more fun that way and you will be a much stronger person.
Remember – You need challenges to grow
True Story 7
There was a top Olympic high jumper and he had seemingly lost his form and
couldn’t jump anywhere near what he could previously. He was jumping at heights
that would barely even make him a county champion let alone a world champion. In
recognising this he employed a Life Coach to see if they could help him get his
form back.
The coach told him to demonstrate a jump so the athlete did. The athlete ran up,
slightly took off wrong footed, hit the bar and did not make the jump. When he
landed on the mat the other side he had a lot of anger and cursed out loud. He got
very frustrated and said that he can’t jump to save his life.
The coach then said to him in an angry voice, “I will never coach you if I see you
act that way again. Next time you don’t make a jump, as soon as you land on the
mat I want you to jump up, celebrate and say Great, now I know if I take off in that
way I will not make the jump. So now I will change my approach and see what
happens next time. Then I want you to walk back to the start point as if you have
just made the best jump of your life and change your approach.”
The high jumper adopted this mental attitude and was soon jumping higher than
ever and performed out his skin in the Olympics.

This was a pure case of changing the way that he communicated to himself about
his outcomes and it totally changed his competitiveness.
Change your mental pictures
This is the third thing to change in order to be emotionally in control.
If you were making yourself realise that you can win a certain race and you were
carrying a confident physiology, you were saying the correct things to yourself but
then at the same time you could not picture it happening then you have a
contradiction. This contradiction would mean that you could not fully believe it was
likely to happen and as soon as you were challenged, these mental pictures easily
creep in and totally knock your confidence. You would be mentally beaten again.
So use visualization, close your eyes before you get into the car and watch what
you want to happen, drive a lap and write your own future.
You will see Michael Schumacher and Valentino Rossi do this everytime before a
race. Not only do they see it the way they want it to go but they remember a
successful time they had. They relive the whole experience and pretend that it has
just happened.
This is a very powerful technique because you then get in your car with the feeling
that you have just won a race, talk about keeping on a role.
You see football teams get confident when they have won a few matches in a row
and that is all you are doing, you are remembering your wins so they seem like
they have just happened. You then have that winning confidence at your finger tips
and if you access this everytime you want this emotion, there will be no stopping
you.
Secret Conclusion
You are the one that is in control, no one else.
Change the way you hold yourself, your language and what you see and your
world will change and serve you in a way that will make you so strong, that no
other driver will be able to touch you.
Have you ever wondered how the sports stars of the world have that air of success
about them, well you have just found out how.
Practice this and use your emotions to become better.

SECRET No. 5
CHAMPION’S
CONDUCT

A Champion’s Conduct
Overview
This secret covers:
 Conduct with race teams

Drivers paying to drive
Paid drivers for manufacturer teams
Attracting a works drive
 Conduct with fans
 Conduct with an audience
 Conduct with the press
We have already spoken about internal communication but we have not spoken
about the ways you are to communicate to others.
CONDUCT WITH RACE TEAMS

The way you act with your team slightly depends on who is paying for you to race.
Drivers paying to drive
If you are in the position where you (or your sponsor) are paying for your racing
then you need to look at the team as your employees.
You are effectively employing them to work for you so they have to deliver what
you request. There are too many teams that take money off their drivers and still
think that the driver owes them something.
This is not the case if you both state your full pretences from the very beginning.
You must go into a team from day one with the attitude that you want to work
closely together (as a team) but you expect certain things to be done, certain
standards to be met and that you are giving them the thousands of pounds for
providing this.
You then listen to any requirements from the team and if you both agree to the
terms, you pay them.
Do not go to a team feeling as though you need to bend over backwards to meet
their requirements and then pay them the huge amount of money they want,
because you will get half way through the year and will feel that you are not getting
your value for money. You may hit conflicts where your sponsors may be
complaining because they have nowhere to sit and relax or they feel in the way if
they are by the team. So take care of what each of you expect from the start and
agree.
Then you work as hard to as you can to fulfil your side of the partnership and they
work their hardest to meet theirs.

Paid drivers for manufacturer teams
If you have landed a drive with a manufacturer team then you have to look at
yourself as being the employee.
They will have chosen you to join the team so you have already impressed them
with what you can do on track and how you act out of the car, you now just need to
keep it up.
They will be more interested in how you are out of the car rather than your on track
results. A manufacturer is only in motorsport to help them sell road cars, they
would not spend all that money in motorsport if it was just for fun, the motor
industry is cut throat enough as it is without spending money on unnecessary
things.
So you need to meet their expectations first and work with them as much as
possible so they can deliver their message across to the public.
In the top levels of motorsport you will not see many drivers with colourful
characters in anymore, this is because they have the very important job of
delivering the manufacturers marketing message so they need to act in a
congruent way. It is very easy to affect the sales of a car manufacturer through
motorsport and they are walking on a knife edge by putting their reputation on such
a public stage.
This may start to make you realise why it is so important for you to be very talented
outside of your car as well.
I am not saying that this is correct because it is defiantly not what the racing fans
want to see but that is just the way it is. That is why the only characters in top level
motorsport are the ones with no manufacturer backing and are private teams. If we
did have a manufacturer that said to the drivers that they must be flamboyant and
outrageous, the driver would act that way.
When driving for a top team you always have to watch what you say, even if the
car breaks down in a race, check with the team what the ‘official line’ is before you
go telling the whole world on live TV why the car broke. Can you imagine if the
manufacturer you are racing for were just launching a new chassis and your race
car chassis (which the road version is based on) keeps cracking, they may not
want you to tell people that.
All in all you just have to remember what their objective is and help them achieve it.
In doing this you will become a valuable asset to them and they will not want to let
you go.
“When you start out in a team, you have to get the teamwork going and then
you get something back”
Michael Schumacher (6 time F1 World Champion)

Attracting a works drive
Time to face the truth
A manufacturer team can have virtually any driver they want in the whole world so
why should they choose you?
What can you do in order for them to even consider you over the thousands of
other drivers they could have?
Well here are some points:
1. Always be super professional.
No matter what championship you are in, especially if it is televised, you must
always be supremely professional outside of the car.
Imagine this - You have just won a race in a fairly high national championship and
the TV crew come up to you for a post race interview. When they ask you how you
won the race so easy, you then say on camera “Arr ye man, I totally pollaxed the
lot of em, they eat my dust man. Did you see me? Mega. Fanks a lot to everyone
who elped me! I am off to have a large one now”
Ok that is what the public probably want to see and it would make a lot of people
laugh and like you but it just will not score high with any manufacturer that I know
of. They cannot risk what you may say in an interview.
They spend £10,000,000’s trying to gain a certain image for their company and if
they don’t see you as fitting that image and you will have absolutely no chance of
getting in with them.
If you put yourself in their position then you may see why they are so worried about
putting drivers in their cars.
Look at the current drivers who seem to always get works drives, even if they are
not winning very often, year after year they are picked. You may know that you are
a quicker driver than them but that doesn’t matter because so are a lot of other
drivers.
In other words, show the manufacturers what they want to see and deliver it.
2. Keep knocking on their door
What ever you are racing, always send press releases, testimonials, TV footage
(on a CD) and race results to the works teams. Let them know you exist and show
them that you are worthy in a way that fits with their direction.
A few years ago a Formula 1 team backed a Touring Car team and a driver literally
turned up at the Formula 1 factory demanding to see the boss. After a few days of
trying and waiting outside for hours on end, this driver saw the F1 boss and
insisted that he gave him a chance. The F1 boss let him in for a few minutes,
before you knew it, the driver had convinced him and the drive was his.

This is what you need to do, get in their faces and make sure you can offer them
something or at least give them a valid reason why you should get the drive.
3. Drinking
When you are at a race meeting it is probably not a good idea to get drunk in the
circuit bar or nearby because you never know who is watching.
Because the manufacturer is again so nervous of the company image, the people
that have influence for these teams get everywhere and if one of them sees you
getting drunk then their opinions of you may change.
Now please do not get the wrong idea, I am not trying to make it so racing is
boring, I am merely telling you the way it is. Racing is a serious business and if you
don’t act accordingly, you won’t get anywhere with the big boys – simple.
CONDUCT WITH FANS

This is a major area that many drivers take for granted and need to spend more
time perfecting.
Without fans, motorsport is completely dead. They give up there time and pay a lot
of money to stand in the rain to watch some racing, the least you can do is give
them some time back.
When a driver is friendly with the crowd they repay that friendliness 10 fold. If you
master your communication with the mass, you are a success waiting to happen.
Sponsors, teams and merchandisers will flock to you.
In saying that, don’t just be friendly so you can benefit commercially from it, do it
genuinely and mean it. Otherwise your true colours will come out one day and
people will see you for what you really are.
It doesn’t take much time to make a fans day special. They are there to see you
race so it will make their day if you give them some personal attention by giving
them an autograph or taking a picture with them. You have probably given them
something that they will never forget, it isn’t hard to be polite. Without fans, you
would not be racing.
CONDUCT WITH AN AUDIENCE

Have you ever had to talk in front of many people at the same time or do any public
speaking?
If not, then learn. This is an area that needs to be done well because you will make
a much more profitable prospect for a big team if you can communicate with others
well.
If you were to see a current race driver on a TV programme and they spoke clearly
and came across very professionally, can you imagine what a top team or

manufacturer might think? They will see that not only can you race, but you would
be a great ambassador for the company.
The more that you are seen doing speaking engagements, the more you are likely
to be snapped up.
I know that most of you may be nervous even reading about public speaking but
with practice you begin to really enjoy it. You just need to find out how to think
about it differently.
One way is to not worry about messing up or about what people may think of you,
instead use the approach that you are going to go out there and give the audience
everything you’ve got. Put a script together and find it within yourself to give it your
all.
When I do this I psyche myself up and chant out loud by saying things like “I am
going to do everything in my power to give these people everything and to show
them how to have the life they deserve”.
You are then in a mind set that is so focused on 100% effort, that you don’t even let
the doubts of what they may think creep in. It is the same approach as you have
when you are getting into your race car, you are not worried about how you look,
just that you are going to give everything.
CONDUCT WITH THE PRESS

This is something you must also make sure you do at every opportunity. Instead of
thinking “Oh no here comes that journalist, he always wants to speak to me”, think
to yourself “He is giving up his weekend to work with us, he has a job to do so let’s
help him out a little” and talk to him.
The more you talk to the press the better your communication skills get and the
more they write about you.
I personally don’t see any problem with the motorsport press; they are there to do a
job, to write about us so give them some time.
It is a business relationship, the press needs you because they must get
information and you need the press in order to get free worldwide promotion. That
sounds like a match made in heaven.
Get to know each one very well, invite them to join the team, or to come on a
private test day. They are part of the racing family so make them feel that way.
Secret conclusion
If you can communicate with people in the best possible way that fits their needs,
you are a made driver.

SECRET No. 6
RAPPORT
SKILLS

Rapport Skills
Overview
This secret covers:
 What is rapport
The science
 Human interaction
 Become them
Words
Tonality
Physiology
WHAT IS RAPPORT?
Rapport is a very strong bond that you have with another person. It is the feeling of
trust towards them and you feel as though you have known them all your life.
Is rapport important to a racing driver?
You bet it is. It is a very important skill to have in any trade and life itself. If you
master how to gain rapport with everyone you meet, you will no longer worry about
face to face meetings because you would always know that the person you are
meeting will like you. It even comes in handy if you are meeting a girlfriend’s or
boyfriend’s parents for the first time.
Scenario
Imagine that you are a sports agent and it is your job to look after the careers and
sponsorship consulting duties for many racing drivers.
You have two very talented male racing drivers of a similar young age on your
books and one of them has the talent to always have rapport with everyone he
meets. When he meets any team owners or prospective sponsors, within minutes
he has them feeling really connected to him and they feel as though they have
known him for years. They gain strong rapport, trust and genuinely like him
everytime.
Then you have the second talented driver and he is actually a tiny bit quicker on
track than the first driver but every time you set up a meeting with this driver, he
never seems to be able to quite gel with the people he is meeting with. They
sometimes even think that he is unconfident and immature.
From the two, which would you feel more motivated to help and which of the two
would sponsors and teams choose?
It’s obvious isn’t it?

Most of the time, people deal with people that they like so with this in mind, lets
look at the science of rapport.
The science
What I am now going to share with you is a talent that top business men, world
negotiators and interviewers use when they have very important face to face jobs.
I have called it a science but you will be pleased to learn that it is a lot easier than
you think and as with all the other secrets, I have written it in a way that cuts out
most of the mechanics so it is easy to understand.
You are most likely already very good at building rapport with people because you
do it virtually every day but can you do it everytime without fail? Even if the people
you are trying to gain rapport with are angry, loud, quiet, live on the street, highly
educated, barely educated, working class, middle class, upper class, obnoxious,
rude, fast talking, slow talking, a know it all, someone who is drunk or even if it is
someone who dislikes you in the first place?
If you are confident that you can achieve a strong bond 100% of the time, then do
you want to learn how you do it? Then let’s do it.
The first phrase you need to remember when learning about rapport is “To have
something in common”.
It is a fact that people like others that are like themselves.
Example
Have you ever been talking to someone and you neither have good or bad rapport
with that person, in fact you are not even really trying to gain massive rapport, you
are just being polite in talking to them?
Then the conversation takes on a certain direction and just as an example you say
something like “I am really into rock climbing as a hobby”.
Bang! You see a huge physical and voice tone change in that person and they
virtually shout “Ah you are joking! Me and the boys go rock climbing virtually every
weekend, where do you go?”
Wow, just like that you have turned a normal conversation into a vibrant interaction
of feelings and the conversation takes on a new level. You are both then trying to
ask things at the same time and you dig for even more things that you have in
common like “Do you know Pete Smith?” They reply “Ah yes I know him well and
see him all the time”. Just by a few simple words you now have a great rapport with
that person and have totally changed the importance of that conversation.
That is what is meant by “like attracts like”.
Believe it or not some drivers have managed to land sponsorship deals and race
drives through having conversations like the above one.

HUMAN INTERACTION
The example I have just given you only used words in order to gain rapport. For a
very quick lesson in body language and communication skills, the following
percentages show you the most important properties to use when interacting with
someone:
Words = 7%
When we use words to gain rapport we try and ask questions like “What do you do
for a living”, “Do you like sports”, “Did you see the football match on TV last night”,
etc. If you only use words then you have to constantly search for commonalities
and this has only 7% effectiveness when trying to gain rapport.
That means trying to gain rapport from words alone is most likely not going to work
everytime.
Remember what we mean by rapport, it is a spark between two people, a feeling of

trust and someone you want to be with. So words are not where you should focus
most of your energy.
Many people get very worried prior to a big meeting or public speaking
engagement but this 7% statistic shows that the wording is not the most important
area to worry about.
Voice Tonality = 38%
How you use your voice is over 5 times more effective than the words you use.
Picture yourself going into a sponsorship meeting and the CEO of the company is
talking to you in his office to see what you can offer him. He is the sort of person
who talks with a very soft tone and delivers his words at a fairly slow pace,
sometimes with long pauses between words.
Yet when you talk, you are seriously loud and talk at a fast speed.
The CEO’s eyes will open up very wide, his neck would go back a little and he will
be startled. He will then most likely call security to have you removed, if he doesn’t
do that then maybe he will tolerate you but it is very unlikely that any rapport or
sponsorship deal will be made, even if you do have a worthy proposal.
Like wise if you went to a meeting and the CEO was very harsh, loud and powerful
and you addressed him with a soft, slow and in an unconfident tone, he would look
at you as being spineless and could not possibly connect with you or have any
rapport with you.
I am sure you have heard of the saying “It isn’t what you say it’s the way that you
say it” and that is exactly what is meant by it.

Physiology = 55%
This is the biggest one and you will be glad to know that it is the easiest to master.
Just to keep the trend going I will use the sponsorship meeting example but this
time using the physiology side of human interaction.
You go into the meeting like before with the CEO that is loud, strong and powerful
with his communication. His physiology is passionate, he uses his hands a lot, he
looks you straight in the eyes, he breathes deeply and rapidly, sits bolt upright in
his chair whilst never sitting still and his chest is pushed outwards. The sheer
presence and power of this man is obvious, even if you could not hear his voice.
But you go in, sit down with hardly any eye contact, shoulders down, head down,
breathing is shallow and you hardly move a muscle, then just like before, he will not
even want to talk to you. Even if you were saying the correct words, he would most
likely not be interested.
You may have experienced this when you hear someone say something, but you
could tell by their physiology that they did not mean it.
If you ask someone face to face “Can you give me a lift to the airport?” and they
answer “Yes”, but at the same time they are shaking their head side to side, you
watch which one you believe. Your mind straight away thinks that they are not
going to do it.
BECOME THEM
The situations I have just described show what happens when you do not get
rapport with someone and the reasons why not. I hope it has also demonstrated to
you what you must not do if you want to succeed in this area.
So if being different to a person makes rapport difficult then you must go the other
way and be like them.
If you want unbreakable rapport you must do something that is called matching and
mirroring. This is where you copy what the other person does.
“Friendship is one mind in two bodies”

Mencius (Chinese Philosopher)
It goes even deeper – A person’s Syntax
I apologise for getting technical in this part but it is important. I was going to leave
this out because it is so deep but it would be robbing you of the full truth, so I am
going to make it as brief as I possibly can.

What is Syntax - Believe it or not the order in which we use our 5 senses
contributes massively to the way we experience life. For example a person who is
excellent at spelling is no more intelligent than a person who is poor at spelling, it is
all to do with the syntax they use, whether they visualize the word, sound it out or
try to feel it out first.
Out of the 5 senses that we have, the 3 main senses we use to experience life are
vision (called Visual), hearing (called Auditory) and feeling (called Kinaesthetic),
but each of us have a tendency to go through life favouring a particular one. This is
the one we use the most and are most likely to use first.
If you are a more Visual person – This is where you are more impressed and you
react more to things that you see. You have a see it to believe it type approach and
you use mental pictures to communicate with yourself. If a visual person was to
think back to a time when they were at a huge sporting event (like a football match)
and they wanted to relive the atmosphere of that experience, they would first
remember what they saw. This be their most powerful way to revisit that day. If
they started off by trying to remember what it sounded like, or by what feeling it
gave them, a visual person could not relive that emotion as strongly.
If you are a more Auditory person – Hearing something first triggers off the rest of
your senses in the most powerful way. Remembering the sheer noise of the
thousands of fans at that football match would give you a much more powerful
memory of it.
If you are a more Kinaesthetic person – You must get a feeling for something to
know whether it is right or not. For things to be impressive you would have to get a
feeling for them. Feeling the atmosphere of thousands of fans going wild at the
football match would cause you to have the biggest emotion towards the
atmosphere.
Now you may be thinking that you can remember such memories with any of these
senses and you would be totally correct, but one of these senses starts off the
memory in a more powerful way than all the others. This one then triggers the other
senses off and you get a greater memory of it. You start off with an initial one and it
is that one that is more important to you.
For me (again using a past football match as an example) to get the most powerful
memory of that match I would have to visualize the thousands of fans going wild,
then hear the loud cheering and I would then get the great feeling that I was
experiencing back then. I don’t select this, it all happens in a split second. That
makes me a person who has visual tendencies. I am more impressed by things I
see, I often won’t eat a food because of the way it looks.
So the way I personally sort things through my senses to enable me to have the
greatest memory of such times, I use my 3 main senses in the following order:
Visual – I see it
Auditory – I hear the noises that were present
Kinaesthetic – I suddenly relive and feel what it was like
If I tried to remember the crowd noise first, or tried to feel the feeling I got from it
first, my memory would not be as powerful.

You may be thinking “What has this got to do with rapport?” Well it has a lot to do
with it, I will explain as we go through this secret. I did apologise earlier for this
part, now you know why.
Using words
To get rapport by using words you can either search for something you have in
common or do it an even easier way by using similar words as they use. For
example if when talking to a CEO about sponsorship they keep referring to TV
coverage, make sure you talk about it aswell.
You need to use the same keywords as they do. If they say that they want to SEE
their LOGO on your car when it’s on TV, use the same words:
 “You will SEE your LOGO on TV”

 “Many millions of people will SEE you LOGO on TV”
 “Your LOGO will be SEEn so often on TV”
If you pick up on the keywords that people use then you can tell what they are
thinking, if you then say the same keyword, they presume that you are thinking on
the same level as they are.
To give you another example, if you were a sales person in a ski shop and two
teenagers came into the shop looking to buy some ski suits and you over heard
them saying that they want to attract as many ladies as possible whilst on their ski
holiday, you then have enough verbal ammunition to make a sale.
If you went up to them or stood next to them so they could over hear a
conversation you were having, and you remarked on how this newly released ski
suit from Italy is the most fashionable suit on the slopes and it has been proven to
be a real woman puller, they would most likely make a dash towards that suit.
On the other hand if you said to them that it is not the coolest looking suit but it has
great double stitching on the inner leg, they would not even go near the suit and
with language like that they most likely wouldn’t want to go near you.
Using words does go even deeper and touches into the Syntax that I mentioned
before. Yes, we are going back to the Visual, Auditory and Kinaesthetic senses
again. If you hear someone who uses the words ‘see’, ‘look’, ‘envisage’, ‘visualize’,
etc, then they are in a visual state. To get rapport with this person you will have to
also use words like that to attract their attention.
If you hear a person using words like ‘sounds’, ‘click’, ‘listen’, ‘hear’, etc, then this
person is in an Auditory state and you must use them type of words.
Then thirdly if they are saying words like ‘feel’, ‘feeling’, ‘sensing’, ‘to get a feel for’,
etc, then they are in a Kinaesthetic state and you must again use the same or
similar natured wording.

When you are trying to put an idea to someone and you want them to see your
point of view or agree with you it is important to know what state they operate in. If
you are trying to get your idea across and you are using very visual language by
saying things like “Picture this”, or “Can you see what would happen if”, but the
person you were addressing was in an Auditory state because that is just their
nature, then they would say things like “I know what you are trying to say but it just
doesn’t’ click with me and it doesn’t sound quite right”. That means that they cannot
get what you are trying to say because you are not on their level of thought, you
need to then change your language by using more Auditory words.
You watch the transformation in a person if you ever do this.
To get rapport by using words you need to talk the same ‘language’ they do.
Tonality
This again comes back to the states that people operate on, if they are Visual then
they will talk quickly because they operate by using pictures in their head and a
picture is worth a thousand words, so they have to get all these words out. These
people are motivated by what they see.
If a person is Auditory then they talk at a slower pace and listen to what is said.
They believe things, learn better and are more impressed by things if they hear it.
Lastly if they are Kinaesthetic they talk even slower with big pauses between
words. They quite literally feel their words out.
This is important to know and it takes us back to the Human Interaction examples I
gave you with the CEO meetings. If you were to talk with a fast and loud Visual
tone of voice to a Kinaesthetic person you would have no chance of gaining
rapport.
So mimic the tone that the person uses and the speed they talk, even if they have
the sort of speech where their tonality goes up at the end of each sentence (so it
sounds like everything is a question), copy that aswell.
Physiology
This is a very powerful area and you can probably guess what to do, yes, you have
to mirror a person’s physiology.
Did you know?

If you mirror someone’s physiology perfectly, you will instantly be able to know their
exact feelings and it is even possible to know what they are precisely thinking,
even if you have never met that person before.
Many mind readers use techniques like this but we are only using it for rapport so I
will not take you as deep as that.

This is easily possible because each movement we make causes our brain to
determine what we mean by it. So if we make the exact same movements as
another person, it sends the same signal to our brain thus allowing us to feel
exactly what that person is feeling.
To do this you need to be millimetre perfect. You need to mirror the following:
Posture
Breathing pattern
Head position
Eye position
Muscle tension in body
Muscle tension in face
Whole position of every part of their body
The big one to mirror is a person’s breathing if you want to know the emotions of
another person; it is a direct telling point. You can fake a smile but breathing is
controlled by the brain so you can see what the brain really feels like. You can look
at someone’s breathing as being the face of the brain.
Example
Many drivers when sat in a race car before a race can be seen to be breathing very
deeply and at a fast pace, yet they are not exhausted and they haven’t exerted
themselves. But if someone was to come along and breathe the way they were at
that time with precision, they would instantly know how that driver was feeling.
If you are meeting with someone, and they are always looking straight into your
eyes, then do the same, if they are tilting their head slightly, do the same. If they
are breathing slowly, do the same.
Copy what you can and not only will they feel at ease but you can tell how they are
feeling. That is a great skill to have and like most things I am teaching, you can
have fun with it.
Secret Conclusion
People like people that are like themselves. They will trust you a lot quicker and
open up to you easier if they see you as being the same sort of person as they are.
Learn this skill and you will be able to convince anyone to do anything.

SECRET No. 7
OFF
TRACK
DEVELOPMENT

Off Track Development
Overview
This secret covers:
 OTD explained
 What is the real benefit of this method?
 Things you can do to use OTD
OTD EXPLAINED
You will always hear people ask the following about our true champions:
How do they manage to be on top form so often without having many off days?
Why do they naturally stand out above everybody else yet make it look so easy?
How do they intimidate most of their competitors without playing any mental
games?
As you know by reading the other secrets, there are so many different factors that
answer the above questions but it is hard to see why a driver has this talent from
the outside. This is because all we watch is the racing driver’s outcome and end
result. You cannot learn much about them if all you look at is their end result. You
have to discover what it is they have done in the past to get them to the standard
they are now.
Let me explain more, when you see an elite race driver in a race weekend you are
watching what all of their training and preparations has made them into. They are
not learning the most during the time when you see them, most of their learning
and improvement has already been done before hand, out of the vision of others
and this is what makes them so good and keeps the other competitors wandering
why they are so quick.
They arrive at the race weekend having the feeling that they are already ahead of
all the other drivers because of the way they have prepared. If you work on this
principle you will hit the ground running, you have supreme confidence, and if any
problems occur you are in a mentally strong frame of mind to deal with it.
This is because of Off Track Development (or OTD for short) and this is more than
just a technique, it’s a way of living. It is a system where you live your life as if you
were always in the race or at least directing your everyday activities in a way that
enhances the skills needed to be a great driver.
To some people this may seem excessive and once you leave the track it is good
just to leave it there because of your everyday life responsibilities but what you
must remember is that this is a study of the elite drivers and this is what they do.

OTD is taking an activity that you do at home or away from the track, then taking
what you can from it to enhance your whole racing package thus turning it into a
training process for your racing.
Example
Ayrton Senna was a big believer in this type of training and this was seen within his
fitness programme.
Whilst running he would use at least 3 forms of OTD:
1. When running on a loose surface with hardly any grip he would picture
himself driving the car whilst running, everytime he started to loose grip
under his running shoes he would visualize the car oversteering. He would
then counter act it with his body weight and arms as though he was steering
into a slide.
2. He often trained whilst wearing his helmet. He did this so it became a totally
natural environment whilst under exertion.
3. When jogging around a 400m running track he used to control his lap times
and test his consistency by having every lap timed.
In doing as much OTD as possible you are constantly working on fine tuning your
racing mentality and it makes all your racing characteristics second nature to you.
WHAT IS THE REAL BENEFIT OF THIS METHOD?

You would be shocked at the difference in your confidence if motorsport becomes
part of your life every day rather than just a few days a week. You will find yourself
going to race weekend totally warmed up and ready to take on any challenge.
Can you imagine if every day you did something that made you better and better at
what ever you do? You would be building yourself into a very strong competitor in
more ways than one and this will be evident in your driving and your overall
package.
True champions operate on a different level and they apply this attitude everyday,
everything they do in life is aimed towards improving their overall driving
performance. No matter what they are doing and how far away from racing it is,
they are conditioning their body and mind to improve their overall skills.
This is especially effective if you have had a long spell out of a race car. OTD
allows you to get back into the car and perform just as well if not better than before,
you will not be what people call ’Race Rusty’.
True Story 8
Michael Schumacher broke his leg in 1999 after a brake failure at the British Grand
Prix which made him miss 6 races, this is a long time to be out of a Formula 1 car
for.

Yet in his very first race back he put the car on pole position by nearly one second
over the second place driver (his team mate Eddie Irvine). He could have easily
won the race should he have wanted to.
His brain didn’t even realise that he had any time off, it got straight back to the job
in hand and was stronger than ever.
The brain is amazing.
If you master this technique you are nearly replacing the whole importance of
testing because the brain really doesn’t know the difference between what it is told
to believe and what reality is unless you let logical thinking tell it differently. For you
to be running on a loose gravel surface and pretending or visualizing that you are
controlling a car, to the brain it reacts in the same way and you can train your
automatic reactions of car control without even being in the car.
Sound far fetched? Maybe it is far fetched for some people, but it is everyday
reality for the champions, you decide what you want to believe!
This is proven when we dream at night, in a dream you can be flying, you can
teleport instantly from one place to another, you can be chased down a never
ending corridor by a man with snakes coming from his head yet you don’t question
it, you still believe it is happening and that is a pure example of how easy it is to
convince the brain.
Once you start to learn this science of the brain, you will be astonished at what you
can achieve, I certainly was.
THINGS YOU CAN DO TO USE OTD
1. The three things Ayrton used to do whilst running. I realise that the running
whilst wearing a helmet may cause concern with the locals a little so in
public wear a hooded sports top, this can give you a similar challenge.
2. If you play a regular sport (like tennis, squash, football, etc) make sure you
always play with people that are better than you so you get used to the
principle of being pushed beyond your own limit and you have to learn how
to raise your standards when needed.
3. When playing your outside sport try and learn things about yourself from
each game. For example if you are being heavily beaten then you must
learn how to dig very deep in order to bounce back. If you are leading by a
long way then you are learning to control the situation without letting your
opponents back in the game. All these sports teach you something every
time if you approach them in this way.
4. If you are away from your usual gym or workout area before a race which
has radically different surroundings and people, then this can actually
distract your fitness regime. If this happens and you can’t push yourself to
your usual limit, what you must do is visualize that you are in your normal

surroundings. On the exercises that allow you to, you can close your eyes to
imagine yourself being back into your familiar surroundings.
5. Take part in motorized activities like karting, quading or biking to keep your
mind turned with the coordination that it needs to stay sharp.
6. Get yourself into activities that will grow any part of your racing package.
You could join a business college course, a certain fitness class, a business
networking group, etc. Pretty much anything that not only keeps you sharp,
but activities that will enhance any weak points that you may think you have.
If you are not very good at speaking in front of people and you think that one
day it could hold you back, then join a course that involves a lot of talking
and interacting with other people.
7. Believe it or not even playing certain computer games helps keep up your
competitive edge and improves coordination.
8. Use visualizing techniques when you are alone in a quiet area. Watch
yourself doing laps around the track, feel it and believe that you are driving
the race car around the lap. If you go deep enough in to your subconscious,
you actually feel as you are there and this is so valuable.
What you are trying to achieve is leading a life that keeps you moving towards
moulding yourself into the complete package on a daily basis.
Secret Conclusion
To have the best driving skills you need to live and breathe your racing by
incorporating it into everything you can everyday and you will notice how the brain
will see racing a car a second nature.
You will come more susceptible to challenges, your overall package will be bullet
proof, you will be forever learning about yourself and adapting in different ways to
make yourself versatile.
All of a sudden you become a driver that people refer to as a ‘Natural Driver’.
“That is what learning is. You suddenly understand something you've

understood all your life, but in a new way”
Doris Lessing (British Author, CH and OBE titles)

SECRET No. 8
ALWAYS
IMPROVE
YOUR
DRIVING

Always Improve Your Driving
Overview
 Part A – Your driving elements

 Part B – Grade yourself
 Part C – Tips on self improvement
As you learned in the last secret, true champions have a need for never ending
improvement and their driving is one area that they are always looking for ways to
advance.
In this chapter we are going to totally dissect your driving skills and give yourself a
plan to improve your talent in every area. Think of your whole driving ability as a
cake and to bake the best cake we need the best ingredients. Your ingredients to
being the best are the various elements of your driving.
Part A contains:
Soon you will be grading each element of your driving skill so to prepare you for
this I have written out an explanation for each.
This is so you fully understand what you are marking yourself on.
Part B contains:
You will see a table of the different elements that you must master in order to make
you the complete driver. I designed this exercise to show you exactly where your
level of driving is now, in doing this you will see for yourself where you need to
improve. Fill each area of the table in and see how you score.
Now you know what I am going to say but I am going to say it again anyway, for
this to work you need to be brutally honest because the only way in which you are
going to improve is if you are harsh on yourself and really think that there is always
area for improvement.
When you are thinking about a score for certain areas, think to yourself “If I
compare myself in this area to the best driver in the world, what score would I
achieve?” Even the best driver in the world can improve so they will not even score
10 out of 10.
Part C contains:
Some covering tips on how to improve each element.

PART A – YOUR DRIVING ELEMENTS
Below you will see an explanation for each of the things you are about to mark
yourself on.
1. Qualifying pace – This not only refers to how happy you are with your
qualifying pace against other drivers but your feelings about how good you
are at putting one quick lap together when needed. The ability to go out for
one flying lap and to put in your quickest time on request.
2. Use of the warm up lap/s – Your ability to get the car nearest to optimal
working condition without overdoing it. Also your ability to intimidate other
drivers on this lap.
3. Race starts – Mark yourself not only on your reactions to the lights, but also
how you have mastered the take off whether you do standing or rolling
starts.
4. Pace on cold tyres – This covers how confident and quick you are at the
beginning of the race, qualifying, after a tyre change mid race or even racing
in very cold conditions. Being able to anticipate the grip of your cold tyres.
5. First lap aggression – The ability to be on the ball more than any other driver
from the word go and have no complacency on the first lap.
6. Car set up knowledge – How well do you understand the set up of a race
car, the set up parameters and what each set up change can give you? How
good you are at reading telemetry?
7. Ability to feel and translate set up – How well can you tell what the car is
doing and can you translate the accurate characteristics to the race team?
8. Race craft and overtaking skills – Your ability to race wheel to wheel, setting
up overtaking manoeuvres, intimidating people from behind to push them
into mistakes, defending and your general race brain.
9. How good under pressure – This is related to pressure whilst in the car,
when you have someone close behind trying to overtake and you are
defending. What is your ability to withstand the pressure and to not make
any mistakes?
10. Car control – This relates to how you can ‘dance’ with the car to enable you
to reach another level. How good are you are preventing the car from
spinning when it is seriously out of shape? Your understanding of the
principles of controlling a car that has lost grip and to also be able to do it on
a consistent basis very confidently. The feeling that you can do ‘anything’
with a car.
11. Lap time consistency – How well can you do a series of laps within tenths of
a second of each other and maintain it on request? In the races and
qualifying, how consistent are your lap times?

12. Concentration levels throughout races – Throughout the race do you make
silly mistakes due to lack of concentration, does your mind wonder, do you
loose interest half way through the race, are you easily distracted and not
taking it seriously? If so, mark yourself low.
13. Safety car restarts – How good are you at getting the jump on all the other
drivers both in front of you and the ones behind? Have you got tactics that
you are happy with?
14. Pace in wet conditions – How competitive are you in the wet?
15. Ability to learn new race tracks – When visiting a track that you don’t know,
how quickly can you get on the pace?
16. Overall lap time competitiveness – Your out and out pace.
PART B – GRADE YOURSELF

The table that you are going to fill out over the next two pages has the following
columns:
Element – The specific element of your driving
Comments & areas that need work – Write in this column your general feelings and
concerns on this element and what needs to be improved
Mark out of 10 – The higher the number the more satisfied you are with that
element. Mark 1 for abysmal performance in that area and 10 if you are perfect,
there is no way that you will ever improve and you are the best in the world in that
area.
Please note – I have included more of these tables in Chapter 13 (called

Driving Elements Assessment) so you can fill them out as you go through
your championship year to analyse your improvement in each area.

Element Comments & Areas Needing Work Out of 10
Qualifying
pace
Use of the
warm up lap/s
Race
starts
Pace on
cold tyres
First lap
aggression
Car set up
knowledge
Ability to feel &

translate set up
Race craft and

overtaking skills

How good under
pressure
Car
control
Lap time
consistency
Concentration
level throughout
races
Safety car
restarts
Pace in
wet conditions
Ability to learn
new race tracks
Overall lap time

competitiveness
Total Score

PART C – TIPS ON SELF IMPROVEMENT
It is not possible for me to fully instruct you on each area because different race
categories have different principles, for example, I would be wasting your time if I
was explaining about race craft if you are a Rally driver, Hill Climb racer or Drag
racer. Plus many different championships have different types of circuits (F1
championship and NASCAR) so teaching you how to restart a race with a hairpin
as the last corner compared to being on an oval is a completely different technique
so I am just going to give you broad tips on how to improve your score on each
element.
Qualifying pace
Qualifying is not taken seriously by many drivers and you will hear drivers say that
they are not as good at qualifying as they are racing and they virtually accept this
and leave it at that.
Absolute rubbish, if you ever find yourself saying that then change your sentence to
“I am not as good in qualifying as racing. Excellent! Now I know this I can work on it
by finding out why, what is the difference in my mental approach to these two
sessions and how can I change this”.
1. Make yourself realise just how important it is to start closer to the front of
the grid. It is of supreme importance on tight circuits as opposed to ovals.
Analyse it before hand, the tighter the circuit, the shorter the race and the
nature of your competition during the race call for more importance to
qualify well. If you make it more important to you, you will try harder.
2. Use other driver’s slipstream and focal tows to help you go quicker.
3. If your championship allows, set up the car differently in qualifying

compared to the race.
4. Realise that you have most likely already done each corner perfectly at
some stage before, so your brain has already programmed how to take
each corner perfectly. Just ask yourself to put it all together, even if it is
only for one lap.
5. Don’t waste time getting stuck in traffic, if possible use your team to tell you
what’s going on.
6. Look for any changeable weather conditions in the sky to help you choose
the correct tyres and set up that will get the fastest lap in that session.
7. Make sure your team are switched on and ready for you should you need
to come into the pits.
8. If you see someone who seems to be very quick in qualifying, see what
they are doing and learn. Don’t just admire them, use them, they are doing
something different and if you do it you will be as quick.

9. Focus your mind on the job in hand and totally submerge yourself in getting
the absolute most out of the car, the track, yourself and the team. Treat it
as vital as the race itself and get straight on it because a lot of sessions
have been stopped early in the past due to weather and accidents so if you
get a good banker lap in early on, you won’t fall foul to this.
Use of the warm up lap/s
This is a very important part of the race, you need to get you car as close to its
operating temperatures as possible so when you start the race, your car is almost
at its best. What do you think the difference in your performance will be if you were
to go into the first corner with a car that is closer to its optimal state compared to a
car that has not really had its temperatures brought up?
Concentrate on building up the tyres, brakes, oils and water up to as near to where
you want them as possible.
1. Warm the engine up gently to start with so the temperature builds naturally
thus looking after the engine parts more.
2. Ask the team to prevent the tyres from getting too cold before they are put
on the car. In some lower level racing formulas your tyres for the race may
have even been left out in the freezing cold rain for months back at the
workshop.
3. You need to find a balance when warming your tyres by being fairly
aggressive but do not over do it. This not only makes them warm up to
quickly but you also can easily throw the car off the track and your race can
be over before it even starts. Think of heating your tyres up with the same
approach as you would cook a chicken in the oven. If you heat it to fast with
intense heat, it just cooks the outside and the middle doesn’t get cooked.
Same with a tyre, the temperature builds up rather than forced upon it. It will
then last longer and perform better. So start the warm up process when you
are on the way to the grid, try and work the tyres gently to start with then
more and more up until the start of the race. To have scrubbed in tyres
before hand helps this process but that totally depends on your
championship and type of race car.
4. Warming your brakes up is the same. Once you have built them up start to
accelerate fairly hard, brake fairly hard, then accelerate again and repeat
this. This warms the brakes and tyres up at the same time. Don’t lock the
brakes or wheel spin too much though.
5. Check all gages on formation and warm up laps so you can see if everything
is ready and if you have any foreseeable problems.
6. When you make your way on to the grid for the first time (when your team
personnel are allowed on the grid with you - some championships do not
have this), get them to check the tyres for pressure loss and temperature.
Get them to check the car over for any leaks or anything else that may have
happened from the time you left the pits to that moment.

7. Your formation and warm up laps are the perfect time to see the state of the
circuit, look around, see where it is dusty, any tyre marbles on the outside of
corners, any oil spillages, what kerbs have been used by previous races,
see if your grid position is clean or dusty, what bollards have been knocked
out and not replaced, a quick glance at a flag to see where the wind is
coming from and if there are any clouds coming, where your pit crew are
going to be on the wall, if it is wet try the wet lines and look for the puddles,
etc. Just take in as much information as you can because it is never too late
to spot some small advantages that may help you out throughout the race.
8. Another great tactic on warm up laps is that you get a chance to show the
other driver’s your intent. To show them all that you mean business and that
you are going to race your heart out, you must hound the car in front of you.
Fake overtaking manoeuvres, fill his / her mirrors, get very close to them
and then back off. Can you imagine the difference if you saw a driver doing
this compared to a driver that is just gently going from side to side to warm
his tyres up? You would most likely have more caution and realise that you
are going to have to fight if you want their position. Show them that you are
in a hurry and want to get past as many drivers as possible.
9. This is also a good chance to clear off your grid slot. Wheel spin as you pull
away for your warm up lap and put a very tiny amount of rubber down. Then
park on that rubber when you line up for the standing start.
Race Starts
Now race starts are down to anticipation, technique and reflex. You should treat the
start itself by making it as important as the qualifying and race, you get your starts
to be the quickest on the grid and you will set yourself up for a good race every
time. I once made 9 places before the first corner from making a good start and it
totally set the race up, you have the ability to do this so work on it.
1. For standing starts some drivers say that they watch the start of previous
races and count how long it takes for the reds to go out (or to go from red to
green for some races), they then take this time and presume that it will be
the same in their race, but this isn’t the best way. These time delays often
change from race to race and if the race director realises that the timetable
is over running then he / she may cut the time delay right down and this
would catch you out if you had a set time in mind.
2. The best approach I have found and what other top starters say is that they
focus very hard on the lights. Looking deeply at them and never blinking,
whilst the car is on the very edge of bursting forwards. The car is poised so
much that even if a gust of wind came from behind it would push it forwards.
Some drivers hold their foot on the brake whilst on the accelerator at the
same time so the car is pushing against the brake, then at the right time they
release and all the drive train is already tight and set up to go. This totally
depends on your car but I think you get the idea.
3. When looking deeply at the lights you could be thinking aggressively in your
head “GO, GO,GO,GO,GO,GO” and when the lights start to dim you are out
of there.

4. Know who is around you because sometimes you can be right behind
someone who never makes good starts or you could be in front of someone
who is a good starter but they are dangerous to be around. Either way, get
the hell out of there quicker than both of them.
5. Each car has its own starting technique, for example to get a Formula Ford
off the line is different to getting an F3 car going and different again to
getting a Touring Car off the line. It also changes again between front to rear
drive cars so learn your car and pick a time to practice.
6. If you are fit, very energetic and you doing extreme or very active sports
then your reflexes will always be pretty good. Sports like mountain biking
(especially through forests), karting, squash, indoor football, basketball are
great sports for this. If you look on the internet you can find something called
a reflex ball that is like a bouncy ball but is irregularly shaped so when it
bounces, you never know which way it is going to go next. I suggest you buy
one of those.
7. For rolling starts make sure you get a run up on the car on front of you.
Practice your timing and always learn what the drivers are like around you,
some play cat and mouse a lot better than others. If you are leading the
rolling start then play them up behind but if you are behind, do not even
worry about the drivers behind you, just focus on going forward.
8. Remember to be in the optimal gear and rev band for rolling starts so when
its time to go you have the correct power band for your use.
9. If you are doing a rolling start (not on an oval) and are not in pole position
then be very wary of getting out of the last corner before the straight. If it is a
hairpin and you are starting about 10th or lower, you stand a good chance of
still going around the hairpin whilst the leaders are already flat out across
the line. This gives them a huge advantage and they are already racing
whilst you have not even got onto the straight yet. This can easily be caused
by drivers in front of you that are not on the ball but as long as you do as
much as you can in that situation, then mission accomplished.
Pace on cold tyres
If you learn how to get a feel for your car when the grip is not there, you have a big
advantage on the other drivers.
1. Some race cars can take along time for the tyres to come in and get
temperature in them. If you race a fairly light, small, front wheel drive car you
will know that the rear tyres take a good few laps to work so being able to
drive around that problem at the beginning of the race will help you build a
good lead on the others. This is where car control comes in to the mix, you
need to have the ability to let the car slip but still not let it effect your lap
times as much as the other drivers. In doing this you bring the tyres in nicely
aswell.
2. Driving with no grip needs you to be very confident with your ability and feel
for the car.

First lap Aggression
It staggers me the amount of drivers that don’t try hard enough on their first lap.
This is the one time when you can catch the others asleep and a time when all the
drivers are so close together, so if you are not starting at the front of the grid you
have a golden chance to pass as many cars as possible. It doesn’t matter if they
had better pace in qualifying because the race is a different story.
1. Treat the first lap as if you are in a serious hurry. If you are not on the front
row then you have got to start the race with the utmost confidence that you
are going to get as close to it as possible. You don’t need to do any do or
die manoeuvres that are going to take you or others out of the race, just be
very decisive and let everyone know that you are going to come through.
2. You can easily start a reputation of being a ballistic first lapper, it only takes
three or four races and people will then start to expect you making a good
first lap and you will be intimidating them before the race has started.
3. When you have a dynamite first lap you will feel the difference in your
confidence levels. It makes you feel indestructible because the amount of
people you overtake boosts you with unbelievable confidence. You will be
flying high and a good first lap always triggers you to feel that way.
4. You will have times when this approach will back fire but don’t worry, it is all
a learning process and you will not be the best if you don’t stand out and
show people that you are the one to watch.
5. Take control and even if it means you have to block for the rest of the race
once everything settles down (if your car is genuinely uncompetitive at that
race), at least you are driving better than what the car should be capable of
doing and this is the only way in which to find out how to make that car
quicker. You learn a lot when you start mixing it with the big boys.
Car set up Knowledge
If you are not sure what your cambers are from your slow bump or your rake from
your rebounds then don’t worry, just get educated.
1. There are a number of books and websites out there that tell you all you
need to learn. Research it and within only a couple of hours you can
understand everything about your race car adjustments.
2. To really understand the workings spend some time with your race
engineers or engineers of other teams to learn all about the small changes
needed.
3. Write all the info out and keep it with you at the tracks so you can always
glance at it if needed.

4. Ask! Never be afraid to ask about set up. Even if you are in-deep with a set
up phase and people around you have presumed that you know all there is
to know, and the things you are discussing about are things that you should
really know. Just pull someone to the side and say something like “I want to
be very thorough and see if I am over complicating this situation in my head,
so please explain the whole thing to me as if I were a kid and see if I can
then come up with something”. Let them think that you do know but you
want to go back to basics to see if you have missed anything.
Ability to feel and translate set up
We always here how some drivers have a talent for feeling what the car is doing
and they communicate it to the team well. To do this you need to do some certain
mental preparations
1. First of all don’t put pressure on yourself to feel something in the car. Before
you get into the car make your self very sensitive to everything you touch,
this is possible.
2. Strap yourself very tight into the car so you can feel every bump go through
your body. This helps you feel any change in the cars behaviour.
3. Always go by your first judgement and don’t intellectualize about a feeling

and disregard it. If you think you feel something whether it is in the engine or
in the handling make sure you list it down and tell your engineers. On two
occasions I felt a very slight one-off murmur in the engine power and I was
not sure if I imagined it, if it was a sudden head wind or if there was a
problem, but I reported it anyway. On these two occasions the engine blew
up within 30 minutes. This left me being very glad that I reported it earlier.
4. You should be able to feel a change in set up straight away, if you spend
many laps going round trying to feel a difference then you are trying to
intellectualize and this is not what you want to do because you may be
looking for something that’s not there. If there is no difference then that is
fine, tell them “There was no change to the cars feel but what was the
difference on lap time?”
5. Learn the data programme fully that your team are using. Your ability is in
black and white there so you can see what is going on.
6. Have your own admin sheet so you can instantly debrief and write down
what the car is doing in each corner and grade it. See this in Chapter 13
under the De-brief Forms title.

Race craft and overtaking skills
This is one of the most important areas. If you cannot race against others and they
do not see you as a threat then there is no point even being in this sport let alone
trying to be the best.
1. Remind yourself how important it is for you to make what ever you can out
of each race. This will make you get a move on.
2. If you haven’t already done so, race in some kart races at any level to get
your overtaking mindset working because this is one area that must be
outstanding.
3. Each circuit you visit has its own characteristics and certain corners that you
can use to set an overtaking manoeuvre up later on. If you know Brands
Hatch in England then you know what I mean. You can make someone go
into the last corner (Clearways) tight because they see you coming and they
feel the need to block you, they will then have a bad exit and be slow down
the whole straight. This sets you up with a good run on them down to the 1st
corner (Paddock Hill). If they some how manage to stay in front of you
approaching that corner and they take the normal racing line you have
enough momentum to go down the inside. If they go in tight again to block
you, they will hamper their exit again and you can overtake them up the hill
that follows in to the next corner (Druids). These overtaking opportunities
are foreseeable before you have even got to the track and every circuit has
these premeditated overtaking features, so analyse your overtaking plans
should you need them.
4. Look at the areas of a circuit that may have very effective slip streaming on
offer.
5. If on an oval see which corners will hurt the drivers pace more if you make
them go off line whilst defending you.
6. Don’t ever be unfair in your racing. You can be tough on people by giving
them a rub but don’t just knock them off. I am talking to you about becoming
the best driver you can be and the best should never need to get dirty. If you
do start to race in a dirty way then you will show that you have an emotional
weakness. They then play on this and find ways to wear you down. Can you
imagine if you only ever win one championship and in order to do that you
had to play dirty? I don’t think you would feel like the champion and you
most certainly wouldn’t get the respect that all the other champions earned. I
know it is very tempting when you have your back against the wall in a title
situation but you are a very shallow and desperate person if you operate in
an unfair way, either that or you have a lot of money bet on you to win!

How good under pressure
Are you easily flustered? If so, at least you know what to change.
1. Trying to drive at the fastest pace whilst keeping someone behind you is a
skill but one that can be easily practiced. If you are the type of driver that
looks in the mirrors or over your shoulder in karts too often, then you should
stop that. I teach people to look as far ahead as possible and everything that
is close to them is to be judged through their peripheral vision. This is how
the mind works; it has a photographic memory so there is no need to
constantly look at things that are close to keep reminding it. Just be aware
that there is someone behind you and if your mirrors are set up properly
(and are still on the car), your peripheral vision will tell you where the other
driver is. You just need to trust it and keep concentrating on getting around
that track as quickly as possible.
2. Obviously you will need to look in your mirror now and then but don’t do it
too often. If the driver behind you notices that you keep looking in the
mirrors, he / she will know that you are getting flustered.
3. If they do get past then don’t worry, just get back past them straight away or
do your up most to stay with them to set up your own overtaking move.
Car control
This is another big area of which you must score highly. To be able to control a car
that is seemingly out of control and not to waste much time in doing so.
1. The basic principles – Save a front wheel drive car when oversteering with
maximum power and a rear wheel drive car oversteering with the steering
(and play with the power). I learned the craft of controlling a car whilst sliding
at over 100mph when I was a demonstration driver but I am not going to go
into detail about this because I want you to get off your backside and learn
for yourself. Go to a racing school and tell them that you want to learn about
car control, the instructors will teach you front and rear wheel drive slide
control and it does not take long to learn.
2. For another route (which both I and many other drivers did), you can work
as an instructor at a race circuit. Where else can you get paid to slide a car
all day and brush up on your car control ability? So join a race school, show
them that you can work hard and get on some passenger ride jobs, you
cannot make a mistake because it may cost you your job but still, you can
build up your skill levels and this is a seriously good way of becoming a
natural driver.
3. Airfields offer a perfect place for you to learn your car control, take the race
car or sports car and teach yourself there.
4. Your confidence in a car will shoot through the roof when you are happy that
you can control a car even when it looks as though it is impossible to save.
As a knock on effect this makes you good in the wet, on cold tyres and even
overtaking becomes easier because you are not intimidated by the car at all.

Lap time consistency
If you are testing or in a long distance race and you are given the orders to set
specific lap times, it is a great asset if you can do this. It is not as hard as you think,
you just need to be consistent in every corner but have the sixth sense to make up
for any lost time if you make a slight mistake.
1. Do you realise that you have an internal clock? This is when some people
shut off because they refuse to believe what they don’t see but it is true. I
learnt this from an early age when I watched an interview with Ayrton Senna
and he spoke about his ability to lap consistently within tenths of a second of
each other. Your body does actually know the time and it is fully aware of
how long a second takes. So when trying to lap consistently you will find you
can do it best when you are not directly thinking about it, let your
subconscious do it. You may have already heard about our internal clock;
have you ever woken up in the morning because you needed to get up at
that certain time, yet you woke up just before the alarm clock even went off?
Well it is the same thing.
2. You can practice this by using a running track. This is good because it can
be done the same time as your fitness regime. Jog (not run) laps around a
400 metre athletics track and you just see how close you can get. Even
though each lap takes around 2 minutes 8 seconds and your tiredness
should be slowing you down, you still manage to lap with tenths of a second.
Try it and see how you get on.
Concentration levels throughout races
If you loose concentration during races you will start to make mistakes and your
performance will drop off.
1. Find out why you are loosing concentration before you try and tackle this.
Put yourself mentally back in to the last time you lost concentration. Close
your eyes and try and relive the whole situation, once you go through the
process you will see the cause.
2. If you lost concentration due to fitness, then you know you need to up your
fitness and energy.
3. If you lost concentration due to the fact that you were worrying about
personal problems, then it is again obvious that you need to put these
problems to bed.
4. Using the OTD approach again, try and participate in things that require
concentration over medium to long periods of time.

Safety car restarts
This is to be tackled in the same way that was mentioned in the race start section
when I talked about rolling starts. A few extra points are below.
1. Always keep your eye on the safety car lights so you know when it’s coming
in.
2. Make sure the tyres and brakes are all warm and ready to perform at their
best again.
3. Play cat and mouse with the cars around you but always make sure you are
the one that gets the jump.
4. Reassess the race situation and importance, see how many laps are left,
what position you need to get, who is behind you and what are their
intensions, where your championship rival is, etc. You just need to be aware
of the full story and whilst under the safety car, you have time to look
around, speak to the team (if you can) and revise your plans.
Pace in wet conditions
An excellent wet driver is always going to have a good race in a season. It is said
that in Europe, 10% of all races are in the wet so if you do the math, you can see
that it is important to be the best wet driver out there.
1. Study the track before the race to see the wet lines on the circuit.
2. If you see a driver going quickly in the wet then follow that driver to see what
they are doing. You may think this sounds basic but even most of the F1
drivers didn’t do this when Schumacher was taking different race lines in the
wet Spanish GP in 1996, he went on to beat them all hands down. Also in
the 1993 European GP when Senna started 5th, but was leading by the end
of the first lap and then nearly lapped everybody in the race. They just were
not watching what he was doing.
3. Talk to any local hero’s / instructors of that track because they know every
inch of the circuit.
4. If you struggle with wet racing then make sure you always go out in the rain
to practice. The more miles in the wet you do the better you get.
5. Good car control is linked to this area.
6. Make sure the team are on the ball and know exactly what to do the set up
of the car.

Ability to learn new race tracks
This is partly homework and partly practice.
1. Never underestimate the value of taking a road car around a circuit that is
new to you.
2. Talk to people who know the track well
3. Talk to people who have done well there before
4. Try and learn everything about the circuit before you race there, every
bump, where the timing beam will be, where the collection areas usually are,
what side pole position is, any info of what it is like in the wet, the kerbs
around the track, overtaking opportunities, if possible play it on a computer
game, everything.
5. If you have done your research then it will only take a few laps to learn the
circuit and you will not loose any time on the drivers that have been there
before. It’s even better if no one has been there before because you will
learn it quicker than they do.
6. When you come back in from your first run, take time to sit down, close your
eyes and drive the circuit mentally. Doing this will allow your mind to get a
few more laps in. Play with your subconscious and you will be amazed at
what you can recall.
Overall lap time competitiveness
Now this is a big one to improve on but if you start to score yourself high in the
other areas, this score will raise aswell.
You have just got to keep on learning all the time. The driver who stops learning all
the new ways of going quicker, new fitness equipment, new technology is the driver
that will get left behind.
If you do score high in all the other areas it means you can qualify to your best
ability, start the race well and with a car that is ready to perform, be able to set the
car up the way you want it, have the ability to overtake and defend well, bang in
consistent times, have good car control, never make mistakes from loss of
concentration and all the other things. You score high in them and you will have
good lap times.
If not then get a coach or instructor to analyse you and work with you to iron out
any problems.

Secret Conclusion
This is now your recipe for being the best driver, feel free to edit any of this section
to fit your championship more and play around with it.
As I said earlier I cannot go into too much detail because of the broad spectrum of
driving disciplines that the drivers who read this book are in but I think you get the
idea.
Your driving ingredients and now written out in front of you and it is up to improve
one by one.
Go for it!

SECRET No. 9
BURSTING
ENERGY

Bursting Energy
Overview
This secret covers:
 Energy is number 1
 Your body’s Acid & Alkaline balance explained
 The quality of your blood = ………
 You are electric!
 How to Alkalize
ENERGY IS NUMBER 1
You are about to learn something that will blow your mind.
People within motorsport are so fixed on gaining peak fitness in order to have all
the energy they need. Well I am about to upset a lot of people by informing you that
this is not the route to take if you want to succeed and be the best.
Energy is the number one factor and it must be hit first, before the physical fitness
side.
In fact I am not even going to cover the physical side of motorsport because it is
very easy and obvious what exercises need to be done and the training you are
doing will not be too dissimilar to the best drivers in the world. All you need to do is
make sure you visit a professional personal trainer and tell them everything that
you need to achieve. They will know straight away what to advise you on.
You will see people working out in the gym and as they get tired, they just pump
themselves full of energy drinks. They think to themselves “It’s ok, I’ll just guzzle
some of this and I will be fine again in a few minutes” - NO!
Do you really think that’s the way to do it?
Which would you prefer?
A) Training with no personal energy within you
B) Having so much energy that you desperately want to train because you feel so
vibrant and powerful.
What would you say if we do it by giving you explosive energy so you don’t have to
ever touch these energy drinks?
“The world belongs to the energetic”

Ralph Emerson (American Philosopher)

True Story 9
Have you ever heard of an outstanding man called Stu Mittleman?
Stu Mittleman wanted to find the most effective way of giving himself energy. What
did he do? He went on a mission to find the most energetic people in the world
because he wanted to get inside their minds and lives to see what they do in order
to have the mass of energy.
Whilst on his search he heard of some Indians in Central America who run 76 miles
in a day once a year. He immediately went to find them to see what they are doing
so differently from most people.
After spending some time with them he found out that there are certain laws of the
body that will make your energy explode.
Soon after that he found himself running 1000 miles in 11 days and in 1994 he
broke the US record for The Six Day Run: 578 miles (just over 96 miles a day). He
became the first and only American ever to win the prestigious 6-day race in La
Rochelle, France.
How did he do it and what did he learn?
To have this energy you need to go back in time before we had foods mass
produced. The food we eat today is tampered with so it is cheaper to manufacture
and lasts longer on the shelf (that is why you see people buy the more expensive
organic foods).
The following two principles need to be stuck to if you want this everlasting energy:
1. Alkalize your body
2. Train your body to burn fat, rather than sugar
If you do these two things everyday you will:
 Have explosive energy everyday

 Your body will energize more when asleep, so you need less of it
 Hardly ever catch a cold and flu in your entire lifetime
 Help prevent cancer
 Find it very easy to loose body fat
 Slow down the aging process
 Get rid of aches and pains
 Be free of many other lifestyle driven diseases
Having this energy will make your racing much more successful not only because
of the in-car fitness, but you will have the energy to keep motivated and pushing for
your dream. If you have no life within you, you will have the “can’t be bothered”
mentality and that is very damaging to your racing. You are probably thinking this is
not possible but that is where I am about to prove you wrong. As a society we have
become sugar eaters and this is so harmful to the body because it causes acid
within us.

YOUR BODY’S ACID & ALKALINE BALANCE EXPLAINED
Do you may remember the pH scale from school? This scale shows the acid and
alkaline levels of whatever you are testing, it runs from 0 – 14, 0 being totally acid
and 14 being totally alkaline.
A healthy and vibrant body keeps the balance of its blood pH at 7.36; this means it
is slightly towards alkaline rather than acid. The body does whatever it needs to do
for it to maintain this balance. This is fine until we see the way we live nowadays
because most people (including racing drives) have incredibly acidic lifestyles. Acid
is produced in your body by stress, upsetting emotions and acid forming food /
drink.
Did you know?

If you let your body swing 2 points either way on the pH scale, you will be very ill
and most likely die.
What makes food either acid or alkaline?
When we eat something it is obviously digested by our body but it is the residue of
that food after digestion that determines whether it is acid or alkaline. It is known as
the food’s ash, some foods leave an acid ash and some leave and alkaline ash.
What happens inside when you are over acid?
Due to modern lifestyles, over acid bodies are the majority of the population and
that is why we are seeing so much cancer and overweight people.
Your body works very hard trying to maintain that magic 7.36 pH level but it cannot
cope with the recent demands we put on it. When it has this acid abundance it
doesn’t just expose of the acid, it stores it in your fat cells.
This is why people find it so hard to loose weight sometimes, especially if you get
to a situation were you seem to loose weight fairly quickly but then find it hard
when you hit a certain level (can’t loose that last few kilograms). Your fat is
protecting you from this acid so your body will not let the fat go.
Then when you get to the next level of acidity your body knows that it desperately
needs alkaline from somewhere, so it goes straight to your bones to get some
calcium and alkaline. This is not good and it is the reason why many people shrink
as they get older.

THE QUALITY OF YOUR BLOOD = THE QUALITY OF YOUR LIFE
What actually is blood?
Blood is the fluid that transports oxygen, nutrients and metabolic waste.
Your red blood cells are very important because they deliver the oxygen to the
parts of the body that need it, so it desperately needs to be moving fast and
delivering effectively.
Red blood cells are positively charged on the inside and have a negative charge on
the outside. This allows them to move fast by bumping off other red blood cells
because when the two negative charges hit they repel each other. In an alkalized
body these red cells are plump, they are alive, moving around the body very
quickly and delivering all their energy at a fast rate.
How we feel this on the outside – We feel like we are bursting with energy,
confident, free from disease or viruses, powerful and vibrant.
In an over acid body though the red blood cells are stripped of their negative
charge which means that when they bump into each other they no longer repel and
bounce off each other, instead they stick together. They then clump up and move
around the body very slowly, this means that they cannot deliver all their vital
qualities so your vital organs go without.
How we feel this on the outside - You will feel tired, prone to catching colds, find it
hard to wake up feeling energetic in the mornings, feel ‘down’ in your emotions,
sluggish, have mood swings, etc.
The morning after and big drinking night out shows you what it feels like on a grand
scale.
So think to yourself, the environment of you internal body has a massive influence
on your health which in turn affects your everyday life.
If you are strong on the inside, viruses can’t get to you either. People could cough
and sneeze in your face and you would not catch a cold because your internal
environment will not allow the germs to take effect.
Did you know?

A cancer cell cannot thrive within an alkalized body. They become dormant at 7.4
PH and die in 8.5 PH
What causes acid in our body?

 Certain foods – Fast food, chocolate, dairy products, bread, animal proteins,
sugar, etc
 Certain drinks – Alcohol, fizzy drinks, many fruit juices out of a carton, etc
 Lifestyle – Cigarettes, cigars, polluted air (smog), drugs, radiation, etc
 Emotions – Stress, worry, depression, anger, etc
YOU ARE ELECTRIC!
Did you know?

Our bodies are run by electro magnetism
The balance of our biochemistry is very sensitive and it supplies our body
(including every organ) with the electricity it needs to be energetic, to live and to
function at its peak.
Your organs, your nerves and your blood cells all need electricity to run so the
internal environment needs to have the properties to allow this electricity to thrive.
Your nerves are simply electric pulses that communicate to the brain (the brain is
also run by, you guessed it, electricity).
Again the body needs this 7.36 to be at its optimal performance, so if you are
running a body that has an imbalance then you will feel it, see it and it will ruin your
life.
So if you are finding the following:

 Hard to loose that last bit of fat off your stomach
 You need at least 7 hours sleep at night otherwise you feel tired
 Have cravings for sugary foods and drinks
 You catch colds or have a flu more than once a year
 You are not bursting with energy throughout the day
It is likely that you are over acid.
Living a lifestyle that has the above present will make you over acid within minutes.
The electricity content of foods

The electricity in the body is measured in Mega Hertz and below you can see how
much each of our main organs need so the body can perform at its best each day
(all figures taken from Anthony Robbins seminar):
Liver needs – 55 to 60 MHz

Colon needs – 58 to 63 MHz
Stomach needs – 58 to 65 MHz
Top or your head needs – 60 to 70 MHz
Brain needs – 72 to 78 MHz
An example of how much electricity the foods we eat have in them:
A burger – 5 MHz
Chocolate cake – 1 to 3 MHz
Vitamins – 10 to 30 MHz
Raw Almonds – 40 to 50 MHz
Green vegetables – 70 to 90 MHz
Wheatgrass – 70 to 90 MHz
A Rose (the flower) – Has 320 MHz bursting out of it so you are actually getting a
charge when you smell them. That is why we like the smell.
A green drink – Has over 200 MHz so you can see how good these are.
Eating foods that don’t provide the body with the much needed electricity will cause
the body to break down over the years and you will feel tired and pick up illnesses.
Alkaline foods are great for Mega Hertz and great for your life.
HOW TO ALKALIZE
To alkalize your body you simply need to intake more food and drink with high
alkaline properties rather than acid.
There are many companies (including EMC International) that offer alkalizing
drinks and capsules. You can have powder and capsules that contain the most
alkalizing green foods, plus a water pH Booster that takes your bottle of water up to
9.5pH, this is a great boost.
Once you have experienced this energy, you will find it hard to eat junk food and
other acid foods. This is because the more alkaline you become, the more that the
body likes them sort of foods. You will no longer crave chocolate, fizzy drinks and
other acid intake.
Some foods that produce high alkaline ash in your body are:
Water Melons
Lemons (believe it or not)
Almonds
Chestnuts
Green salads
Garlic
Most fruits
Vegetables and much more.
Again in Chapter 13 I have put a list of acid and alkaline foods for you.
It takes 4 parts alkaline to cancel out 1 part acid, so your diet is to have this trend.
As an example, if you have some cheese and meat, make sure you accompany it
with plenty of salad.
Not only do you have to control your foods but remember to take control of your
emotions. You can eat all the healthy foods there are, but if your always stressed,
angry, etc, then these emotions effectively cancel out your food intake and you will
still feel run down and will be unhealthy.
I am sure you are aware of how damaging stress can be to your health, well now
you know why.
If you read and practice what is said in the 4th secret (Become an Emotional
Genius) then this area of your life will be no problem.
Use your negative emotions as a sign to change and live with your empowering
ones.
Secret Conclusion
Now do these three things to totally change your life.
1) Cleanse
If you want to totally flush your body out then cleansing is the way to go. First you
must cleanse your body by hydrating yourself. To work out your own needed water
intake, do this:
 Work out what your body weight is in pounds (lbs)
 Half that figure
 That same figure in fluid ounces is the daily amount of water your body
needs
For example a 10 stone (63.50kg) person weighs 140 lbs. Half that figure and you
get 70 lbs. That means a 10 stone person needs 70 fluid ounces (2.07 litres) of
water per day to give the body all it needs. If you are doing a fitness regime at the
same time then feel free to drink more.
Then add Supergreens powder or capsules to the water to give yourself a big
boost of power. Food wise, eat salads, green soups and any high alkaline, high
mega hertz foods. This will totally flush your body and you will feel totally reborn.
2) Change your emotions
Like we said earlier, your emotions are also directly connected to your health. If
you control your emotions your body will be much healthier. A happy life is a
healthy life.
3) Give yourself what you need
The correct foods and oxygen are needed. You know what foods have high
alkalinity and how to find out more. On the oxygen side (apart from the exercise)
remember to breathe, simple. Always take deep breaths and remember how much
your body needs oxygen.
A great tip is to do this exercise 3 times a day and it really helps your health:
Take a deep breath for 5 seconds, hold it for 20 seconds, and then breathe out for
10 seconds. Do these 5 times, 3 times a day and believe it or not it makes a huge
difference to your bodies operation. You may even find when doing this, you yawn,
this is because your brain likes it and wants more.
You can contact me directly if you require more information because it is a huge
science and deserves a book of its own.
SECRET No. 10
SPONSORSHIP
MASTERY
Sponsorship Mastery
Overview
This secret covers:
 Looking for sponsors

The biggest secret
 Maintaining your sponsorship requirements
This section contains information for the people who are really serious about
making racing their life and to succeed at the very top. The information applied to
this chapter is not for the faint hearted and this is where you find that extra level of
commitment.
Even if you’ve won £1million on the lottery, motorsport will eat that up quite quickly
so most of you will at some point need sponsorship or if you join a manufacturer
team you will also have to learn about sponsorship duties.
A very wise former instructor of mine by the name of John Pratt once told me the
following “See your racing career as a stool that is being held up by three legs. One
leg is your driving, one leg is your current sponsors and the third leg is your future
sponsors”.
So with that quote in mind I will split this sponsorship chapter into two sections. The
first section will be for racers who are looking for sponsorship and the second
section will be for those who are maintaining their current sponsorship deals.
LOOKING FOR SPONSORS

This chapter is not about telling you how to put a proposal together and what words
to write within that proposal because they are the minor details that so many other
motorsport books have covered. I want to put you on a much higher level to what
you have experienced before.
I am now going to share with you some of the most powerful tools that the top
people in the world use. No matter what age you are, whether you’re a 13 year old
in karting or a seasoned F1 driver, this is important to learn.
Aiming to be a top racing champion with no or very little financial backing requires
you to differentiate from most of the other competitors. Every week I hear drivers
talk about sponsorship and how there is no money around, I think deep down they
do realise that there is money out there and it has not all been burnt up, it just
needs to be found.
Thousands of drivers are struggling for finance in order to race and most of them
(including me in the past) complain about the sport and how unfair it is that the best
drivers in the country are not racing simply because of money. If you hold these
views then I agree it is very frustrating but what you need to realise is that it is not
only motorsport that is orientated around money but it is also the same in life itself.
Let me show you a typical conversation that I have had with many drivers when
they come to me for help:
Driver – “Can you help me find sponsorship?”
Me – “Ok, but first what is the problem?”
Driver – “I have tried everything to get sponsorship but have never managed it”
Me – “Everything?”
Driver – “Yes”
Me – “Everything? You mean to tell me that you have tried absolutely everything
that has been tried before, everything that is known to man and all the things that
are unlikely to work. Then you have given each opportunity the time it deserves in
order to work?”
Driver – “Well…….”
Me – “If you had done everything and spent the correct amount of time on each
you would be about 65 years old by now. Tell me, how many different routes you
have tried?”
Driver – “Well about 5 different routes. Cold calling by phone, sending letters to
people, sending proposals to companies, getting a manager to look for me and
putting myself on the sponsorship websites.”
Me – “You think that just doing 5 things is everything that you could possibly ever
do and that it is enough to secure a major sponsor deal?”
Driver – “No”
This conversation goes on and we usually end up finding out that the driver has
done 5 things out of the hundreds of approaches available and he/she has done
them half heartedly, not learnt from each result and they are the same 5 things that
most other drivers are doing.
The biggest secret
Let me give you the biggest secret to raising sponsorship that anyone can give
you. You need to take this very seriously because I am going to give you a lot of
information and if followed, you will be on that grid with as much sponsorship
money as you could possibly ever want.
This information is what makes the Richard Branson’s, the Donald Trump’s and the
Bill Gates’ of the world succeed at what ever they do and it is the one thing that
separates the achievers from the dreamers.
Are you ready?
Ok the big secret to getting sponsorship is:
ASK!
I know what you are thinking but it is true, you know very well the saying ‘Ask and
you shall receive’ don’t you?
Do you believe in that saying?
If you believe it is true, answer me another question - Do you have all the
sponsorship you need?
No?
So what are you not doing correctly then?
You may now be thinking “I am always asking but I am not getting anywhere”. That
simply means that you are not asking intelligently.
There are 5 main rules to asking intelligently and these are what you must follow.
They are not the 5 rules just because I say so, but they are the 5 main ways that
the top business people and entrepreneurs in the world work off. You have to
become a business person in order to gain sponsorship and afford any racing that
you desire, so with this in mind, these people are most likely the best people to
learn off.
If you follow these rules, you will get what you want.
Rule No. 1 of Asking – Ask Specifically
Be very precise about what you want.
Being very precise not only tells others around you what you want but you will
communicate this to your own brain and you will spot opportunities that before
hand, you may have missed.
You may have already experienced this on some levels already. Have you ever
had a time when you have just brought a car and all of a sudden you see the same
sort of cars everywhere? Yet before you wanted or bought it, you didn’t really
notice these cars that much? Or if you have just purchased a new shirt and when
you go out for a night out you see people wearing the same shirt. It is not simply
because everyone has just purchased these things on the same day, it is because
your mind subconsciously looks for things that it has or desires.
This means that you must get totally clear on what you want, write it down and tell
yourself clearly as well as everyone around you.
This is exactly the same for your goals and why I wanted you to visualize your
goals as already having achieved them (in the Winning Obsession secret).
Always be totally clear and you will see things that you never noticed before.
Another saying that you hear people say when talking about successful people is
“He really knew what he wanted”. That’s the key, knowing is seeing.
So how do we do this?
Well it means putting pen to paper. Get an exact figure for your whole year’s racing
and spell it all out so you fully understand what you need.
I have put a table together as an example to show you the sort of things that you
need to find out. All the names in this sample table are fictional.
Expense Cost Who Quoted Comments
£435,000 Biggy Biggy Possible F1
Motorsport test
£400,000 Long Time Racing GP2 test
£389,000 Meteor Boss is
Performance Ltd unfriendly
Team running me in F3 £385,000 B. Holio Racing Brand new
for a full season with 20 team to F3
tests and insurance £377,000 Race Pace ltd Based near
included home
£325,000 Zar Zigga MSport Team gets
prize funds
£290,000 Lord Engineering Part
sponsored
Accommodation fees for
the whole season. £4,290 in season
Worked out at 3 nights Traveliday Inn
and two twin rooms per £1,170 for testing
race meeting @ £65
each night Total = £5,460
Looking at
£1650 in season fuel costs
and
Transport £1,350 for testing average
to the circuits. Setting plane / boat
budget to £150 per Total = £3,000 Own estimation costs to go
meeting for fuel, ferry to the
and / or plane places on
the
provision
calendar
My helmet
New helmet needed £899.99 New GZZ 5 does not
with paint job Helmet with meet the
Artifax spraying it regulations
Needs to be
£300 per head so paid for
Hire of track, cars and 50 people would separately
instructors for sponsor mean a Total = depending
track day £15,000 Local track on volume
of people
per
company
With food/
Hire of hospitality suite drink and
at British Grand Prix £4,000 J. Zee Zee view over
Hospitality Brooklands
complex
Has a lot of
Fitness Instructor £15,000 Mr Peter Smith F1
history
All the details in your table are so you know exactly what you want and the details
to clarify it. You can now communicate to other people what your specific needs
are so they will be able to help you more effectively.
Rule No. 2 of Asking – Ask someone who can help you
You now must ask someone who has the ability to help you. If you do not do this
effectively you get into the horrible process of spending a lot of your time
presenting your proposals to companies or individuals that want to help you but are
not in the position to.
Have you ever had a time when the person you are selling your sponsorship
package to, seems very motivated and willing to go ahead yet the final decision is
just not coming through? Well that is usually a tell tale sign of what the previous
paragraph mentioned.
Put it in simple terms, would you go to someone who earns £30,000 per year and
ask them for £2 million? Would you go to someone who is depressed on a daily
basis and ask them how to be happy? No I don’t think you would, so the bigger
your budget, the bigger you need to aim.
The only time you would want to go for a smaller company is if you were putting
together a sponsor deal that requires you to have a lot of companies putting in
smaller sums of money rather than only having 3 or 4 sponsors. This has actually
been a successful approach in the past so may be an idea.
Rule No. 3 of Asking – Create value for the potential sponsor first
Don’t just ask and expect them to give you sponsorship, you need to find a way to
fulfil their needs first or a way that will serve them in areas that they are interested
in.
You can just simply fill a need that you know is close to their heart and say “If you
support me this way I will support something that you are involved in”. Think on this
level and you will all of a sudden become a very attractive tool for them.
This is where you can get very creative and touch on things that other sponsorship
hunters have not. This is how business is made in life and the quicker you learn
this the quicker you will get what ever you want. It is called ‘Mutual Back
Scratching’ and it is the most effective and powerful route of them all.
True Story 10
I am not going to tell you what you could do for your potential sponsors because it
depends on the company but to give you and idea, this true story is about a man in
America, who shall remain anonymous.
This man found a way to make millions of dollars but he had no money or
resources to enable him to do it. So what did he do? He approached the
sponsorship angle by going to a big company and said to them “I know that I can
make you 4 million Dollars over the next 2 years, but let me tell you something
else, I have no strings attached. I will work for you for free for 2 years and support
myself in other ways, but I want you to promise me that if I make you 4 million
Dollars that you will give me 1 million”.
The company owner said “Of course you can work for me for free but what
happens if you don’t make me 4 million?” The man said “You pay me nothing”.
Company owner says “You got a deal”.
The man then went on to earn the company 8 million Dollars and the company paid
him 2 million.
This situation is different to finding money for racing but it demonstrates a pure
case of intelligent asking and that is the mind set you must adopt when looking for
sponsorship. Sponsorship is very close to a donation in some people’s eyes so you
have to do all you can in order to get away from that image.
Create your package as a partnership, a business deal or just a simple case of you
will do something for a company in return for what you want.
These CEO’s or managing directors of big companies get thousands of

promotional and sponsorship proposals each month so there is little value in just
sending proposals in using a cold call style.
You need to provide them with an offer that they would have to be stupid to turn
down. Make the offer look like it is ‘all about them’. The fact that you are getting a
race position because off it is the only benefit you want, in return they get a
package that absolutely blows their socks off.
You need to make it so if the partnership deal does not go to plan, that it is only
you that looses out. Think of different guarantees to make the prospective partner /
sponsor feel reassured.
Why do you think that companies use the ‘money back guarantee’ offer when
selling goods? It is because it takes the risk away from the buyer and lays it with
the seller. The buyer feels secure and has a win win situation.
You can apply this to many other aspects in racing apart from just sponsorship. I
have had to create many partnerships like this with companies to enable me to put
this programme together for you. If I didn’t, it would not have been possible due to
the enormous expense.
You need to think outside the box on this one and get imaginative with your offer.
This is a time when you cannot look at the whole situation from your own
perspective because you are too emotionally involved. What you need to do is
totally disassociate from your own views and feelings and put yourself into the
world of that company owner that you are about to approach. See it from their side
and even envisage what the meeting will go like. See yourself turning up for the
meeting and look at yourself from the potential sponsor’s point of view.
Before you contact a company take a look at them a little deeper under the surface
before hand. Look at the following areas as an idea and hopefully I will start you off
thinking on another level:
1) What could you bring to the company that would benefit them?
Don’t claim that you are going to increase their revenue if they are just getting
branding from the partnership. I have personally sponsored a race driver before
with one of my companies and I didn’t get any new customers when I had the
company logos on the car, but as soon as I decided to step up the mark by getting
promotional girls to walk the paddock, then I got custom.
This demonstrated that there is still market value in motorsport but it just has to be
done in the right way. You need to give people what they want, find out what their
needs are and offer a quick way of providing what they want.
2) What are their interests?
As an example, are they involved charity work? If so, how can you incorporate the
charity into your proposal so they benefit aswell? If this is the case, get the charity
to come in with you on the proposal before even talking to the prospective
company. Offer the charity the chance of free promotion throughout the racing
season and you will raise money for their needs along the way aswell. They are
likely to join you because you are going to be working for them for free for a whole
year as well as all the promotion you can get them. Be aware that some charities
do have many strict guidelines and rules of behaviour that you must uphold, check
for these first.
Then when you go to your sponsor meeting, the CEO or whoever you are meeting,
will see that you are already partnered with a charity he is involved with and not
only will it strike up a rapport between yourselves but he will be lead to think that
you must have a worthwhile package.
Or are they sponsoring something else that can be partnered with your motor
racing (like boat racing, or cricket)? I am sure you can see a potential way of
combining the two areas of interest and maximizing their branding coverage,
hospitality and different sports events, etc.
3) Are they heavily involved with something that you can offer?
An example of this would be if the company you are about to approach has a
tendency to spend their money on hospitality. You could work out a cheaper deal
for them to attend the Monaco Grand Prix or the Indy 500.
As a knock on approach you could get a hospitality company to sponsor you (by
offering discounted or free boxes) and you could guarantee them that your
sponsors will use their services. As you can tell, the more you start to think on this
level, the more opportunities you will think of and create. This is where your mind
has to be at if you want to gain sponsorship in the modern financial climate.
4) Build a team of experts around you to give your campaign even more
power!
This is a very important point and in some ways is connected to point 3 above. You
need to build a vast array of people to join you on your sponsorship quest. You
need people and companies that can bring different qualities to your overall
proposal and package.
I am going to give you two scenarios and I want you to think which one has more
chance of getting sponsorship. The first one is a 23 year old man who wants to
move into super bikes the following year and is looking sponsorship. He has
managed to get a meeting with a huge local company but he has no other
sponsors or people backing him in any way.
The CEO that he is meeting with has already had 5 meetings that day so is not in
the mood to have any of his time wasted. The meeting starts and the CEO sees it
is a local chap who wants to go racing and he is asking for £80,000 off this
company. The racer offers company branding, race tickets, team hospitality and
their company logo will be seen on TV if the bike is caught on the cameras.
Going through the mind of this CEO would most likely be:
1. £80,000? He wants me to put this money up for one year of racing and the
promotion that may be seen ‘if’ the bike is caught on camera?
2. Why is no one else backing him for this?
3. Is this really worth putting all this money in?
4. £80,000 would go much further if I was to spend it on a new company
website and online promotion
This CEO has spent all the hours he has to make this company work and earn
£80,000 in the first place, so he will not be spending this amount of money very
easily. Do you realise what his answer may be? I think you do.
Now let’s start again but this time we will apply this ‘point 4’ to the situation.
The racer approaches this company as a representative or consultant (not just a

racer) with a project that involves a lot of charities, local business’ and other
networking possibilities. The CEO is sat in his office and he is waiting for this 6th
meeting of the day. He is already aware what this meeting is about due to the
information his secretary told him earlier, and it sounded intriguing and interesting.
This consultant (racer) then walks in and starts the meeting.
The racer is now constantly showing benefits that not only he can offer directly, but
what the other charities and business’ can offer, and has many people already
signed up so it looks very impressive and worthwhile.
Now likely thoughts going through the mind of this CEO will be the following:
1. This consultant has a big team of people already supporting him so the
project must be valuable in some way.
2. In joining this project all these charities benefit so I will look like the good
fellow and with all the local companies on board, I will be helping the
community.
3. Also the networking possibilities may be worth it because this consultant can
introduce me on a personal level to some of these local suppliers.
4. As well as this business community I get all the usual sponsorship benefits.
5. This consultant looks like he has given a lot of time to this so he has shown
that he has the needed commitment and is dedicated to making
partnerships.
All of a sudden the CEO is not considering an £80,000 bike sponsorship deal, but
he is virtually considering paying £80,000 for a new member of staff (the racer) that
will help the company step to a new level. The company is getting a whole package
and a business community that will bring many benefits.
Now you realise that you need a team of specialists behind you in order for your
proposal to look more attractive to prospective sponsors. To find out how to build
your own team, please read the next secret called Team Forming.
All the above really goes into a partnership based sponsorship and you have got to
be constantly thinking what you can do for potential sponsors. Make it your daily
goal to think of different ways of enhancing your whole proposal, study what other
people do in other sports or look at how companies are marketing themselves.
To really get on with sponsorship you need to study the business world because it
is way ahead of the old motorsport approach to marketing and it is on the pulse for
what companies are interested in nowadays. It is constantly refreshing itself and if
you are up to speed on how companies think in the 21st century, you will have a
serious head start on most of the people that are on the grid.
Rule No. 4 – You must act with congruent belief
When approaching or meeting a prospective sponsor or partner you must really

believe that they are going to say yes to your partnership. If you don’t believe they
are going to say yes then they are not going to say yes. This is because when you
are asking and putting your plan to them, your lack of belief is going to show. They
will pick up on it and that is what you must not have within you. Get yourself to a
point where you absolutely believe that they can’t say no.
In order for you to have this belief you need to add so much more value for the
company compared to what you are asking for in return. It is up to you and your
team of specialists (again this is explained in the next chapter) to come up with a
partnership plan that prospective sponsors would be crazy to turn down.
Once you go into that meeting with the unbreakable confidence and belief that they
will say yes, this attitude is very visual and they will see this in you. They will start
to think “There must be a reason why he/she is so confident, maybe this is worth
looking into more” and it will effect their beliefs.
This is a proven approach that the top sales people in the world adopt and it
virtually puts your prospects into a trance.
As you can imagine, if you are totally convinced that your proposal will benefit them
and you have all the details clear and easy to understand, your confidence will
boost you and this is the one for sure way to make a sale. Again when making a
sale (which to a certain extent is what you are doing) no one is going to buy
something if the seller is even slightly unconfident about their product, the
consumer will pick up on this straight away and as a result your sale is far from
likely to happen. It is the same whether you are selling a vacuum cleaner or an
£80,000 partnership deal.
Rule No. 5 – Ask until!
This is the most obvious of the five points but it is an area that most people don’t
excel in. If you have all the previous four rules in place and you are not receiving
right now then just keep asking.
You must always learn from every single ‘No’ that you get and write out why you
got that outcome on each occasion. This way you will learn from them, change
your approach and try again. This is the only way to do it, keep asking and asking
in different ways to find out which one works with which people.
Each time you get the answer NO, you should get very excited and celebrate!
You may be shocked by this statement but if you have this approach, there will be
no stopping you.
You are celebrating the refusal because you will have just learned another way not
to ask that particular type or person, which means you are one step closer to
finding out how to get a yes from them.
So don’t keep asking the same person over and over again in the same way,
change companies and approaches all the time and compare the reactions. This
again can be fun and not only are you getting closer to getting your sponsorship
deal but you also learn a lot about people and how they think. This is an invaluable
tool to learn and will serve you in the future whether you are looking for a paid
works drive or trying to set up your own business.
The one definite thing is that no matter how successful in racing or life you are
there is always going to be a time when you need help or partnerships with people,
so learn to ask and you will always get what you want.
MAINTAINING YOUR SPONSORSHIP REQUIREMENTS
Getting a sponsor is one thing, but then keeping them is a whole different skill. You
need to nurture them and use the following mind set:
Always over deliver on what you have promised
Providing them with what they deserve
If you have promised your sponsors 5 hospitality places at the next race meeting,
make sure there are more places just in case they get other people wanting to
come as a last minute change. You could just phone them a week before the race
and say that you have booked them more seats should you wish to bring more
people.
If they are coming to a race meeting and you have told them that they are going to
get a race programme and details when they arrive, make sure that they get the
race programme with all the details they could possibly need all wrapped up in a
very presentable pack, and give each of them a small gift and an access all areas
pass. You must always over deliver and keep providing them with nice surprises.
You will have many other things to think about on a race weekend so in order for
you to keep on top of things you not only need to designate someone to look after
your sponsors needs but you must also write out your own personal timetable
before the race weekend and put it somewhere on show, set a alarm on your
phone to remind you of your duties that weekend.
The sponsor likes to see their driver in person and to show you off in front of their
clients, it is all part of the show for them. You need to make a big fuss of them and
treat them like royalty, they deserve and have paid for that privilege so it is up to
you to deliver it.
Maintain your motivation towards them
I would say that 50% of competitors do not realise the importance of maintaining
your sponsor’s needs and the constant grooming they need in order to keep them
happy.
To ensure that you do not neglect them (it is very easily done because most of the
time your mind will be on the racing) you need to realise and constantly remind
yourself how lucky you are and always be aware of just how grateful you are that
you have them. They are spending thousands of pounds for you to do what you
want to do and without them you would be just watching from the side lines wishing
you were racing.
Think about it another way, if you do not look after them to your full capability and
they decide to not renew the following year, you must start the whole sponsorship
finding process again and it is hard to have a firm plan for the following year if you
don’t have the finance in place.
Make sure they get broadcasted
This is especially important for the sponsors that require the branding part of the
deal.
If you are interviewed always remember to keep your sponsor’s logos on display
and mention their company name and involvement everytime. Again a sponsor is
spending his hard earned cash and if he sees your vehicle on TV or sees you
being interviewed on TV they are almost waiting with anticipation for their logo or
name to be broadcasted.
It is a major thing and is worth so much if you mention them.
When a sponsor has their branding on a car, it may look fairly prominent close up
but through a TV camera, the branding cannot be seen properly so the advertising
is useless. As a sponsor it really makes your heart sink because you were looking
forward to seeing your company name and getting that all important TV promotion.
If the car is in full view and they cannot see their logo clearly enough it will make
them react in a negative way about the situation. This is never to happen if you
want to keep them happy. You can always test this before the race by filming the
car yourself with a camcorder from a distance and see how it plays back.
Your behaviour
This section has already been covered in the ‘A Champions Conduct’ secret. Just
as a quick reminder, you need to act in a way that fits with the sponsor’s image.
You are representing them and are effectively working for them so you must act in
a way that they see fit. This requires a very good balance but once mastered it
takes you to a stronger career.
Secret Conclusion
When it comes to the sponsorship sector you really need to become a business
person and think of other people’s needs before your own. Meet their needs then
reap the benefits for your racing, which is what business is all about.
If you feel that you do not have the experience or self confidence to sell yourself in
this manner then the next secret will show you how to let others help you.
SECRET No. 11
TEAM
FORMING
Team Forming
Overview
This secret covers:
 Building your very own team around you

 What if I cannot afford these partners?
 True champions are always team players
Well you have nearly made it, this is the last secret. You are almost ready to go out
there and build your own future, with your own rules and with more success than
you have ever had before.
This is a whopper of a tool to be used if you want to succeed. It offers you so many
helpful avenues and a networking facility which will increase your market value to
sponsors and teams by an enormous amount.
Question - What is the one thing that you notice about the best in the world when
they walk through the paddock?
The answer – They are not usually alone. They seem to have an entourage
everywhere they go; when they arrive, the room suddenly fills. This is not only
because of their popularity but it is also because of all the people they have around
them who are there to specifically help. Without all these people doing their various
jobs, the champion’s personal and professional life just would not run smoothly.
This is what you need to have to some extent. You need to have a lot of people
helping you to achieve your dream.
BUILDING YOUR VERY OWN TEAM AROUND YOU

The first step to getting your team together is to find out what you need, who can
provide it and how you can attract those people to join you.
So let’s do it, think of all the different areas that you need help with and those are
the services / companies that are to go on your list. I have prepared a list for you
and you can add to this as you find out different areas:
1) A PR Company
You need a PR or marketing company because they can offer you invaluable
commercial and promotional advice. They have ingenious and fresh ideas about
how to advertise and get money out of people, that’s what they do for a living. If
you need design help for your brochures and proposals then these companies
usually have in house design department’s aswell.
Apart from all the immediate benefits that a PR company can bring to you, they can
also handle all your press releases and they have many contacts within the local
and national press.
Yet another benefit is that PR companies advise many companies on where to
spend their advertising and marketing budgets, so if you are in with a good PR
company they can open many doors for you with their current clients.
This is potentially a partnership made in heaven because they can help you with all
promotional areas aswell as having a healthy list of contacts.
2) A Sponsorship Consultant
This is a consultant that can assist you with looking for sponsorship and has
experience in this sector. Even if the consultant you attract has not ever worked in
motorsport before it will not matter. In fact when building your team it does not
matter too much if any of them have been involved in motorsport before because it
is always delivers a fresh view and they are more enthusiastic to get involved in
something different. If you cannot afford to pay a retainer for a consultant then you
just have to offer a generous commission based partnership with them. You can
obviously tell them that you will get them free tickets and use of all hospitality for
there other business needs as long as it does not hamper your racing programme.
In fact, as you make more and more contacts within motorsport, you can entice
them with a promise of more custom from other drivers or teams. You are in there
already so the consultant (especially if they are totally new to motorsport) will see
you as a door into the motorsport world.
3) Local Press
Always get a lot of backing from your local newspapers and radio stations. They
love covering stories of up and coming sports stars no matter what your age.
Constantly invite them to everything you do whether it is a test or a race to get
them motivated and always be positive with them. They will then broadcast
everything you do and if you manage to get a good rapport with the sports editors,
they will be very generous to you. This also comes in handy when you want to
mention any sponsors because that is then seen as free advertisement to your
sponsors. It does not harm your credibility if you have a sponsorship campaign with
the local paper describing that you are going for a big championship but you just
need to raise some more sponsorship and it pleas to local companies to dig deep
and help out.
4) Fitness Trainer
It is very easy to get some advice off a top fitness trainer. It doesn’t matter too
much if you get a fitness trainer to help you that has come from a sport other than
motorsport. All you have to do is describe to him the main objectives of what fitness
levels you are after in certain areas of the body, the endurance needed and how
you use your muscles when racing. Once they know what you are trying to
achieve, any qualified sports trainer will provide you with a good workout regime.
5) Solicitor
A Solicitor? Yes, believe it or not, a solicitor and a lawyer can be very helpful to you
and your racing career. Think about it, you will only need his / her services once or
twice a year (for contractual checks) so they will not have to give much for their
part of the partnership with you, but in return they get local press coverage,
branding and invited to the races. Also there is another big benefit for you which is
not too dissimilar to the PR company, and that is their client list. High earning
people and lots of them, you do the math and I am sure you can see the potential
of this.
6) Accountant
Very similar to the Solicitor, their services will not be needed that often but they will
receive your benefits. Also another big one, accountants are in charge of the
money of companies and they advise companies on where to spend their money. If
you get the accountant to get behind you and get them motivated, there is nothing
stopping them advising a client of theirs to sponsor you.
7) A Life Coach, Driver Coach or Sports Psychologist

It is always good to have someone who is pushing you, motivating you and making
you feel on top form every day no matter what happens, with a good coach you will
always be stronger than your competitors. People like Andre Agassi and Tiger
Woods use coaches and their results show this. This is an avenue that the super
successful use because they realise how easy it is to have an ‘off day’ and you
cannot afford many of these. If you have ever seen the film Jerry Maguire with Tom
Cruise as a sports agent, you will know what I mean, in some parts of the film he
demonstrates what a life coach does as he empowers his clients. That is what they
are all about and this form of partner is being seen more and more now in
motorsport.
Like the other members of this team, coaches spend a lot of time with very wealthy
people so an introduction and referral is always possible.
As you can see, you are about to approach motorsport in a different way to most
competitors. Like the sponsorship approach you need to become somewhat of a
business person, if you do not feel confident about this approach, then as long as
you offer a big enough carrot to dangle you can get someone to do it for you.
Each of the above partners would not only give you a direct service, but they are all
people who are in contact with successful or powerful people and this is what
networking is all about. We go back to the mutual back scratching scenario again.
WHAT IF I CAN’T AFFORD THESE PARTNERS?

Don’t worry about it, you don’t need a penny to get them. If there is one thing that I
have learnt in motorsport and life it is that everything is for free. This does not
mean you are a scrounger, far from it; you just need to introduce the “I will do this
for you if you do this for me” approach.
Treat each and every one of your team as a sponsorship deal in itself. Offer them a
piece of your success or something that will entice them to you. One I used to use
a lot and it worked every time was the extra custom approach. You tell them that by
backing you they not only will they receive promotional tools in front of potential
new customers, but you will guarantee to find them new customers / clients in
return for their time. They will hear you and think to themselves that there is
nothing to loose, you then obviously need to find them custom, but that is not hard.
Another obvious way to entice them is to get them all involved in helping you find
sponsorship and what ever they find they will have a 20% of. This may make some
of them think “I already know of one client who would do this, I will put a
sponsorship proposal to him and before you know it I could make myself £20,000”.
Another huge knock on effect
Do you think if you had all these people supporting you, you become more
valuable? Of course you do, with these people you not only make your whole
package look more impressive but you can also go to a team and say to them “I
have all my partnering companies offering their services to you at discounted
prices”. Crash bang wallop, at the touch of a button the race team is not only
getting a very dedicated racer but they are getting a PR company, a sponsorship
consultant to help with team sponsorship, free press coverage, a team fitness
trainer, solicitor and accountancy advice and other services to help the whole team.
That makes you very attractive to that team and do you know what else you have
managed to do? You have just managed to get all those partners of yours a new
customer and you have up held part of your promise to them already.
True Story 11
This true story is one that involves me. I did exactly what I have just described and
it worked fantastically when I was with a British Touring Car team. My PR
company, sponsorship consultant and fitness trainer all ended up making quite a
lot of money by working with the team that I was with.
Even though my drive didn’t come off due to the management change, I still won
some races with them in another two championships. This was a much better
prospect to what I would have had if I did not have my personal team together.
So remember this one thing and from now on work with it in mind:
TEAM = Together Everyone Achieves More
TRUE CHAMPIONS ARE ALWAYS TEAM PLAYERS

This a very important point if you are to attract these people and motivate them all
to help you on your quest.
Whether your goal is to make ten million pounds in your life or to be the next World
Champion, big goals are only gained and genuinely fulfilled if you are a team
player. You must treat everyone with respect and be good to people. Quite often
you see people that achieve their goal after treading on everyone on the way up
but their success is either short lived or when they are on the way down again, the
vital help they need is not there for them. Everyone remembers what they were like
so no one offers help.
If you have a selfish attitude, other people within the sport start to enjoy watching
you when you make mistakes and have hard times, rather than having people who
are happy with you in the good times and supportive through the tough ones.
Which would you prefer?
If you have the mind set that you are always to give more than you receive, people
will never forget you and will always offer their assistance. There are far too many
racers in the paddock that have huge egos and if they believe that someone cannot
benefit them or if they have not achieved as much as themselves they don’t give
them the time of day.
I refuse to work with such drivers, to be a true champion, you must have true
morals. If you have this approach towards people, change it and change it now,
people will always offer help to others that show respect to them. You never know
who is watching you and everyone deserves to be treated with respect no matter
what they have achieved.
I especially know this because I see it from the other side now and I have
witnessed it happen in front of my very own eyes.
True Story 12
Quite a successful British driver was going to be offered a good sponsor deal in
2005. This driver was not aware of what the sponsor was there for and did not
know who this gentleman was so he gave this prospective sponsor the cold
shoulder when the sponsor introduced himself..
That was it, the sponsor didn’t even try to say he wanted to help him and he ended
up sponsoring someone else. That driver then missed out on a huge opportunity
and to this day is not aware of how close he came. There is no need to be rude
and to snub the people around you, so learn from this.
“Coming together is a beginning.

Keeping together is progress.
Working together is success.”
Henry Ford (Founder of the Ford Motor Company)
Secret Conclusion
The more people you have helping you towards your goal the more people you
help towards achieving theirs. Get people behind you and your whole package will
reach new heights.
More people will be pushing to make it work because it is in their own interest that
your project succeeds.
A
PERSONAL
WORD
A Personal Word from Me Before You Go!
As I write this finishing note to you I cannot help but emotionally reflect on all
the years it took for me to research this information and the many months it
took for me to put it down on paper.
I really hope you use some of these tools and that I have helped you in some
way towards achieving what you are after whether it is in racing or not. I
have told you some secrets that people pay thousands of pounds to find out
but that is not important to me. It means so much more to me to be able to
share it and contribute to making your life easier.
You have a special talent and no one else but you can make it happen so go
out there now and make your own future. You have all the resources you
need within you right now, notice them and use them.
Just promise me that you will not give up until you reach your dreams. You
only get this one chance in life so don’t waste it by throwing your wishes
away, use them, live them and make the most of what you have.
Don’t let one day go past without feeling grateful for everyone around you
and what you have achieved. If you do that you will be forever rich, no matter
how much money you have. Carry on with the documents in the next chapter
and keep pushing yourself, let me know how you get on.
If you want more advice or you want to be pushed to the next level then don’t
hesitate to contact me on the www.emcinternational.net website.
A big GOOD LUCK and I look forward to seeing your name in lights.
From a friend
Enzo Mucci Dip LC. Dip NLP
PERSONAL
DEVELOPMENT
SECTION
Personal Development Section
This section contains:
1. Driving Elements Assessment
2. List of Alkaline & Acid Foods
3. Action Plan Table
4. De – Brief Forms
Please note – Some of the documents that follow are in landscape view
so to view on screen you may need to scroll across.
Driving Elements
Element Comments & Areas Needing Work Out of 10
Qualifying
pace
Use of the
warm up lap/s
Race
starts
Pace on
cold tyres
First lap
aggression
Car set up
knowledge
Ability to feel &

translate set up
Race craft and

overtaking skills
What date did this assessment take place - / /
How good under

pressure
Car
control
Lap time
consistency
Concentration
level throughout
races
Safety car
restarts
Pace in
wet conditions
Ability to learn
new race tracks
Overall lap time

competitiveness
Total Score
Acid & Alkaline Food / Drink Chart
ALKALINE FOODS ACIDIC FOODS
ALKALIZING ACIDIFYING
VEGETABLES VEGETABLES
Alfalfa Corn
Barley Grass Lentils
Beets Olives
Beet Greens Winter Squash
Broccoli
Cabbage ACIDIFYING
Carrot FRUITS
Cauliflower Blueberries
Celery Canned or Glazed Fruits
Chard Greens Cranberries
Chlorella Currants
Collard Greens Plums**
Cucumber Prunes**
Dandelions
Dulce ACIDIFYING
Edible Flowers GRAINS, GRAIN PRODUCTS
Eggplant Amaranth
Fermented Veggies Barley
Garlic Bran, wheat
Green Beans Bran, oat
Green Peas Corn
Kale Cornstarch
Kohlrabi Hemp Seed Flour
Lettuce Kamut
Mushrooms Oats (rolled)
Mustard Greens Oatmeal
Nightshade Veggies Quinoa
Onions Rice (all)
Parsnips (high glycemic) Rice Cakes
Peas Rye
Peppers Spelt
Pumpkin Wheat
Radishes Wheat Germ
Rutabaga Noodles
Sea Veggies Macaroni
Spinach, green Spaghetti
Spirulina Bread
Sprouts Crackers, soda
Sweet Potatoes Flour, white
Tomatoes Flour, wheat
Watercress
Wheat Grass
Wild Greens
ALKALIZING ACIDIFYING
ORIENTAL VEGETABLES BEANS & LEGUMES
Maitake Black Beans
Daikon Chick Peas
Dandelion Root Green Peas
Shitake Kidney Beans
Kombu Lentils
Reishi Pinto Beans
Nori Red Beans
Umeboshi Soy Beans
Wakame Soy Milk
White Beans
ALKALIZING Rice Milk
FRUITS Almond Milk
Apple
Apricot ACIDIFYING
Avocado DAIRY
Banana (high glycemic) Butter
Berries Cheese
Blackberries Cheese, Processed
Cantaloupe Ice Cream
Cherries, sour Ice Milk
Coconut, fresh
Currants ACIDIFYING
Dates, dried NUTS & BUTTERS
Figs, dried Cashews
Grapes Legumes
Grapefruit Peanuts
Honeydew Melon Peanut Butter
Lemon Pecans
Lime Tahini
Muskmelons Walnuts
Nectarine
Orange ACIDIFYING
Peach ANIMAL PROTEIN
Pear Bacon
Pineapple Beef
Raisins Carp
Raspberries Clams
Rhubarb Cod
Strawberries Corned Beef
Tangerine Fish
Tomato Haddock
Tropical Fruits Lamb
Umeboshi Plums Lobster
Watermelon Mussels
Organ Meats
Oyster
Pike
Pork
Rabbit
ALKALIZING Salmon
PROTEIN Sardines
Almonds Sausage
Chestnuts Scallops
Millet Shrimp
Tempeh (fermented) Scallops
Tofu (fermented) Shellfish
Whey Protein Powder Tuna
Turkey
ALKALIZING Veal
SWEETENERS Venison
Stevia
ACIDIFYING
ALKALIZING FATS & OILS
SPICES & SEASONINGS Avacado Oil
Cinnamon Butter
Curry Canola Oil
Ginger Corn Oil
Mustard Hemp Seed Oil
Chili Pepper Flax Oil
Sea Salt Lard
Miso Olive Oil
Tamari Safflower Oil
All Herbs Sesame Oil
Sunflower Oil
ALKALIZING
OTHER ACIDIFYING
Apple Cider Vinegar SWEETENERS
Bee Pollen Carob
Lecithin Granules Sugar
Molasses, blackstrap Corn Syrup
Probiotic Cultures
Soured Dairy Products ACIDIFYING
Green Juices ALCOHOL
Veggie Juices Beer
Fresh Fruit Juice Spirits
Mineral Water Hard Liquor
Alkaline Antioxidant Water Wine
ALKALIZING MINERALS ACIDIFYING

Cesium: pH 14 OTHER FOODS
Potassium: pH 14 Catsup
Sodium: pH 14 Cocoa
Calcium: pH 12 Coffee
Magnesium: pH 9 Vinegar
Mustard
Pepper
Although it might seem that citrus fruits would Soft Drinks
have an acidifying effect on the body, the
citric acid they contain actually has an
alkalinizing effect in the system.
ACIDIFYING
DRUGS & CHEMICALS
Aspirin
Chemicals
Drugs, Medicinal
Drugs, Psychedelic
Pesticides
Herbicides
Tobacco
ACIDIFYING
JUNK FOOD
Coca-Cola: pH 2
Beer: pH 2.5
Coffee: pH 4
** These foods leave an alkaline ash but have

an acidifying effect on the body.
UNKNOWN
There are several versions of the Acidic and Alkaline Food chart to be found in different books
and on the Internet. The following foods are sometimes attributed to the Acidic side of the chart
and sometimes to the Alkaline side. Remember, you don't need to adhere strictly to the
Alkaline side of the chart, just make sure a good percentage of the foods you eat come from
that side.
Asparagus Maple Syrup

Brazil Nuts Milk
Brussel Sprouts Nuts
Buckwheat Organic Milk
Chicken (unpasteurized)
Corn Potatoes, white
Cottage Cheese Pumpkin Seeds
Eggs Sauerkraut
Flax Seeds Soy Products
Green Tea Sprouted Seeds
Herbal Tea Squashes
Honey Sunflower Seeds
Kombucha Yogurt
Lima Beans
RANKED FOODS: ALKALINE TO ACID
Here's a chart that ranks foods from most alkaline to most acidic.
Extremely Alkaline
Lemons, Watermelon
Alkaline Forming
Cantaloupe, Cayenne Celery, Dates, Figs, Kelp, Limes, Mango, Melons, Papaya, Parsley, Seaweeds,
Seedless Grapes (sweet), Watercress, Asparagus, Fruit Juices, Grapes (sweet), Kiwifruit,
Passionfruit, Pears (sweet), Pineapple, Raisins, Umeboshi Plums, Vegetable Juices
Moderately Alkaline
Apples (sweet), Alfalfa Sprouts, Apricots, Avocados, Bananas (ripe), Currants, Dates, Figs (fresh),
Garlic, Grapefruit, Grapes (less sweet), Guavas, Herbs (leafy green), Lettuce (leafy green), Nectarine,
Peaches (sweet), Pears (less sweet), Peas (fresh, sweet), Pumpkin (sweet), Sea Salt (vegetable),
Apples (sour), Beans (fresh, green), Beets, Bell Peppers, Broccoli, Cabbage, Carob, Cauliflower,
Ginger (fresh), Grapes (sour), Lettuce (pale green), Oranges, Peaches (less sweet), Peas (less
sweet), Potatoes (with skin), Pumpkin (less sweet), Raspberries, Strawberries, Squash, Sweet Corn
(fresh), Turnip, Vinegar (apple cider)
Slightly Alkaline
Almonds, Artichokes (Jerusalem), Brussel Sprouts, Cherries, Coconut (fresh), Cucumbers, Eggplant,
Honey (raw), Leeks, Mushrooms, Okra, Olives (ripe), Onions, Pickles (homemade), Radishes, Sea
Salt, Spices, Tomatoes (sweet), Vinegar (sweet brown rice), Chestnuts (dry, roasted), Egg Yolks (soft
cooked), Essene Bread, Goat's Milk and Whey (raw), Mayonnaise (homemade), Olive Oil, Sesame
Seeds (whole), Soy Beans (dry), Soy Cheese, Soy Milk, Sprouted Grains, Tofu, Tomatoes (less
sweet), Yeast (nutritional flakes)
Neutral
Butter (fresh, unsalted), Cream (fresh, raw), Cow's Milk and Whey (raw), Margine, Oils (except olive),
Yogurt (plain)
Moderately Acidic
Bananas (green), Barley (rye), Blueberries, Bran, Butter, Cereals (unrefined), Cheeses, Crackers
(unrefined rye, rice and wheat), Cranberries, Dried Beans (mung, adzuki, pinto, kidney, garbanzo),
Dry Coconut, Egg Whites, Eggs Whole (cooked hard), Fructose, Goat's Milk (homogenized), Honey
(pasteurized), Ketchup, Maple Syrup (unprocessed), Milk (homogenized), Molasses (unsulferd and
organic), Most Nuts, Mustard, Oats (rye, organic), Olives (pickled), Pasta (whole grain), Pastry (whole
grain and honey), Plums, Popcorn (with salt and/or butter), Potatoes, Prunes, Rice (basmati and
brown), Seeds (pumpkin, sunflower), Soy Sauce, Wheat Bread (sprouted organic)
Extremely Acidic
Artificial Sweeteners, Beef, Beer, Breads, Brown Sugar, Carbonated Soft Drinks, Cereals (refined),
Chocolate, Cigarettes and Tobacco, Coffee, Cream of Wheat (unrefined), Custard (with white sugar),
Deer, Drugs, Fish, Flour (white wheat), Fruit Juices with Sugar, Jams, Jellies, Lamb, Liquor, Maple
Syrup (processed), Molasses (sulphured), Pasta (white), Pastries and Cakes from White Flour,
Pickles (commercial), Pork, Poultry, Seafood, Sugar (white), Table Salt (refined and iodized), Tea
(black), White Bread, White Vinegar (processed), Whole Wheat Foods, Wine, Yogurt (sweetened)
N.B. Many published charts differ with their results but in general, they follow this pattern. Check
with your GP before making any dietary changes for this Alkaline / Acid way of living.
These results were taken from http://www.essense-of-life.com/info/foodchart.htm and seem to be

a good leveller between all the others out there. Feel free to search for more yourself.
Action Plan Table
The Action Plan table on the next page is a continuation from the Winning Obsession Secret and the example you filled out on page 28.
Feel free to print off as many of these tables as you like for the different areas of your racing life. When you print one off just write at the top of
the piece of paper what Goal that certain table is for, for example, Sponsorship, Fitness, Team Building, etc. The example below shows you
what I have filled out for a Personal Fitness Goal.
You will see the following columns:

JOBS TO BE COMPLETED – This is where you write out which jobs (big or small) that need to be done in order for you to achieve the goal
that you have set yourself at the top of the page.
BY WHEN – In this column give yourself a deadline that this particular job is to be done by.
TICK WHEN DONE – When you have completed the job, tick this box.
COMMENTS – In this column just write out any comments, feedback, reminders, the actual date it was completed or anything else that you
need to note down about the job.
EXAMPLE
MY GOAL:
To reach an amazing level of fitness that I am 100% happy with.
TICK
JOBS TO BE COMPLETED BY WHEN WHEN COMMENTS
DONE
Find a good fitness trainer 20/02/2006
Put a proposal together that will offer the trainer benefits in 20/02/2006 I have put this proposal together already and
training me for free it is only January. Its brilliant!
Get the ultimate fitness programme together that I am happy 15/03/2006
with
Buy some Alkaline products 10/02/2006 Bought some off internet.
Stick to the Alkaline programme 10/02/2006 Doing well, very easy to do.
MY GOAL:
TICK
JOBS TO BE COMPLETED BY WHEN WHEN COMMENTS
DONE
De-brief Forms
These forms are great when you need to asses what your car is doing and then need to translate it to your engineer.
See below the instructions of how to fill this form out and a small example:
1. Green box - Write in here the name of the corner

2. Braking - Write a quick note on how the car brakes for that corner
3. Delete the handling characteristics that do not apply to the cars behaviour in the 3 areas of the corner (Turn In / Mid Corner / Exit)
4. Out Of 10 - Mark the level of the certain handling characteristic, 1 being a small amount and 5 meaning a huge amount
5. Exit Revs - What are your exit revs for that particular corner
6. Corner Revs - What is the minimum revs throughout the corner (or speed if you prefer)
7. Driving - Any notes on the driving of the car
8. Action – What action is needed to help this situation
EXAMPLE
Druids Hairpin EXIT REVS = 6550 ACTION

CHARACTERISTIC OUT OF 5 CORNER MIN = 4600 (35mph) Look at using a softer front roll
BRAKING Fronts keep locking up 3 DRIVING = The car just wants to bar and brake bias. Check tyre
TURN IN O/Steer - U/Steer - Neutral 3 push on so I cannot get on the pressures aswell.
MID CORNER O/Steer - U/Steer - Neutral 3 power Go slower into the bend.
EXIT O/Steer - U/Steer - Neutral 2
The above example shows that this driver has ‘3 out of 5’ understeer around this corner, which means it has quite a lot of understeer. Also
the brakes keep locking up in the braking area.
If you fill one of these out for each corner after every session, then you will be able to watch which way the progress is going.
On the next page you will see a more, print these off and use them as often as you like.
DATE: CIRCUIT: TEAM / CAR:
EXIT REVS = ACTION
CHARACTERISTIC OUT OF 5 CORNER MIN =
BRAKING DRIVING =
TURN IN O/Steer - U/Steer - Neutral
MID CORNER O/Steer - U/Steer - Neutral
EXIT O/Steer - U/Steer - Neutral
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION
BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION
BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION
BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =
EXIT REVS = ACTION

BRAKING DRIVING =

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11 Secrets The

First published in Great Britain by Enzo Mucci of EMC International

All rights reserved. No part of this publication may be reproduced, stored in a

Enquiries concerning reproduction should be sent to Enzo Mucci of EMC

This programme was printed and bound by web2print in Redditch, UK.

Photographs of the F1 World Champions within this programme were taken

Enzo Mucci’s comments on LAT Photographic – “I have never seen such an

11 Secrets The World Champions DON’T Want You To Know Page 2

A Word from a World Champion Page 4

What Is This Programme About? Page 5

What Do You Want? Page 7

Chapter 1 Secret 1 – A Champion’s View Page 8

Chapter 2 Secret 2 – A Winning Obsession Page 17

Chapter 3 Secret 3 – A Champion’s Belief System Page 30

Chapter 4 Secret 4 – Become an Emotional Genius Page 47

Chapter 5 Secret 5 – A Champions Conduct Page 58

Chapter 6 Secret 6 – Rapport Skills Page 64

Chapter 7 Secret 7 – Off Track Development Page 73

Chapter 8 Secret 8 – Always Improve Your Driving Page 78

Chapter 9 Secret 9 – Bursting Energy Page 96

Chapter 10 Secret 10 – Sponsorship Mastery Page 104

Chapter 11 Secret 11 – Team Forming Page 118

Chapter 12 A Personal Word Before You Go! Page 124

Chapter 13 Personal Development Section Page 126

11 Secrets The World Champions DON’T Want You To Know Page 3

“I am proud to have Enzo as a friend and fellow believer

11 Secrets The World Champions DON’T Want You To Know Page 4

Do you want to become the greatest driver ever seen?

Do you need sponsorship assistance?

Are you heading into an important year and need to win?

This workshop programme will answer all of your questions and a

In using this workshop you will be pushed, encouraged, enlightened and

11 Secrets The World Champions DON’T Want You To Know Page 5

This book will act as your personal coach

11 Secrets The World Champions DON’T Want You To Know Page 6

11 Secrets The World Champions DON’T Want You To Know Page 7

11 Secrets The World Champions DON’T Want You To Know Page 8

This secret covers:

We can change any current situation or direction in a split second, it is just up to

11 Secrets The World Champions DON’T Want You To Know Page 9

Instead of saying to yourself “I really SHOULD go to the gym SOMETIME TODAY

THE WAY YOU THINK ABOUT SELF IMPROVEMENT

11 Secrets The World Champions DON’T Want You To Know Page 10

“You need to be honest with yourself at all times”

11 Secrets The World Champions DON’T Want You To Know Page 11

11 Secrets The World Champions DON’T Want You To Know Page 12

Read them and learn from what they tell you.

Have you ever heard of the Ironman Challenge?

Did you know that a 74-year-old nun competes in these challenges?

You are no different!

11 Secrets The World Champions DON’T Want You To Know Page 13

THE WAY YOU THINK ABOUT OTHER COMPETITORS

11 Secrets The World Champions DON’T Want You To Know Page 14

Every sport is a never-ending level of progression and there is no such thing as

11 Secrets The World Champions DON’T Want You To Know Page 15

Don’t fear them, learn from them

Constant and never ending improvement is the mindset you need.

11 Secrets The World Champions DON’T Want You To Know Page 16

11 Secrets The World Champions DON’T Want You To Know Page 17

This secret covers (contains a workshop):

 Why is the winning obsession so important

WHY IS THIS OBSESSION SO IMPORTANT?