ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION MBA SECOND SEMESTER ASSIGNMENTS (ACADEMIC YEAR 2010 - 11 BATCH)

INSTRUCTIONS TO THE CANDIDATES

1. All assignments are Compulsory as per their specialization. 2. Use A4 sheet and your handwriting should be legible.

3. Strictly follow the format of Cover page given for each subject. 4. Dont use the Backside of the paper. 5. Do not fold the assignment. 6. Dont copy from the Book and your answer should be based on your own explanations. 7. All the assignments should be sent to the The Director, Directorate of Online and Distance Education, Anna University of Technology Coimbatore, Coimbatore 641 047. 8. Last date for submission of assignment: 25.06.2011.

9. Mention Clearly Name, URN, Program, Branch, and Course & Course Code. Important Note: 1. The assignments are evaluated for 20 marks. It is mandatory to secure minimum of 50% marks in assignment for qualifying in continuous assessment. 2. If the candidate fails to secure minimum of 50% marks or to submit the assignments within the stipulated date prescribed by the university, the candidate will be considered to have failed in the internal assessment thereby foregoing the continuous assessment marks of 20. However the candidate can pass the external terminal examination by securing minimum of 62.5 marks out of 100.

ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE

Academic Campus, Jothipuram, Coimbatore 641 047

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

MBA DEGREE EXAMINATIONS JUNE 2011

ASSIGNMENT SUBMISSION FOR CONTINUOUS ASSESSMENT

NAME

URN

PROGRAMME

BRANCH

SEMESTER

COURSE CODE

COURSE TITLE

MBA - Airline and Airport Management

Course Code 102002 102004 102003 102040 102041

Courses Marketing Management Financial Management Human Resource Management Airline Operations and Management Airport Planning and Administration

MBA- Banking, Insurance & Financial Services Course Code 102002 102004 102003 102031 102030 Courses Marketing Management Financial Management Human Resource Management Banking Corporate Finance

MBA-Financial Management Course Code 102002 102004 102003 102014 102016 Courses Marketing Management Financial Management Human Resource Management Security Analysis and Portfolio Management Futures, Options and Derivatives MBA -General Management Course Code 102002 102004 102003 102005 102001 Courses Marketing Management Financial Management Human Resource Management Operations Management Operations Research

MBA-Health Care and Hospital Management Course Code 102002 102004 102003 102039 102001 Courses Marketing Management Financial Management Human Resource Management Managing Health Services Operations Research

MBA-Human Resource Management Course Code 102002 102004 102003 102055 102056 Courses Marketing Management Financial Management Human Resource Management Performance Management Compensation Management

MBA-International Business Management Course Code 102002 102004 102003 102001 102027 Courses Marketing Management Financial Management Human Resource Management Operations Research Logistics and Supply Chain Management

MBA -Marketing Management Course Code 102002 102004 102003 102006 102010 Courses Marketing Management Financial Management Human Resource Management Product and Brand Management Consumer Behaviour

MBA -Software Enterprises Management Course Code 102002 102004 102003 102018 102001 Courses Marketing Management Financial Management Human Resource Management Software Project Management Operations Research

MBA- Telecom Management Course Code 102002 102004 102003 102034 102035 Courses Marketing Management Financial Management Human Resource Management Network Management Telecom Policies and Technology

ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION
MBA II SEMESTER EXAMINATIONS JUNE 2011 ASSIGNMENT TOPICS FOR CONTINUOUS ASSESSMENT

OPERATIONS RESEARCH (Course Code: 102001) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. Solve the problem by graphical method Minimize Z=20X1 + 10X2

Subject to the constraints X1 + 2X2 40 3X2 + X2 30 4X1 + 3X2 60, X1, X2 0 2. Explain the following: (i). Pure and Mixed Strategies (ii) Two-person Zero-sum game (iii) Zero-sum game 3. Write the procedure for dynamic programming problem. PART B 4. Compulsory 1 x 10 =10 Marks

Describe the various applications of L.P.P

MARKETING MANAGEMENT (Course Code: 102002) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. Explain the various factors which influence the consumers behavior in purchase of commodity. 2. Describe the various internal and external forces that influence the pricing strategy of a firm. 3. What are the factors affecting wholesaling business? PART B Compulsory 1 x 10 =10 Marks

4. Explain about scanning and analysis for global marketing environment.

HUMAN RESOURCE MANAGEMENT (Course Code: 102003) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. What are the various types of Benefits relating to employees? Explain it. 2. Discuss Human Resource Information systems in detail. 3. Elucidate the concepts of training and Maintaining International Employees.

PART B

Compulsory

1 x 10 =10 Marks

4. Employee Health: Problems and remedies Discuss

FINANCIAL MANAGEMENT (Course Code: 102004) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks 1. Explain the salient features of the traditional and modern approaches to financial management. 2. What factors influence the working capital requirements of firm? 3. What are the cash flow consequences of a Financial Lease? Explain the two methods used for evaluating leasing.

PART B

Compulsory

1 x 10 =10 Marks

4. Emerald Ltd is planning an expansion programme, which will require Rs.30 crores and can be funded through one of the following options: i. Issue further equity share of Rs.100 each at par, ii. Raise loans at 15% interest iii. Issue preference shares at 12% Present paid up capital is Rs.60 crores and average annual EBIT is Rs.12 crores. Assume IT rate at 50%. After the expansion, EBIT is expected to be Rs.15 crores per annum. Calculate EPS under the three financing options indicating the alternative giving the highest return to the equity shareholders.

OPERATIONS MANAGEMENT (Course Code: 102005) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. Describe the Techniques for Improving the Design Process. 2. Elucidate JIT (Just IN Time). 3. What are the various types of Acceptance Sampling? Explain

PART B

Compulsory

1 x 10 =10 Marks

4. From the activity details given below, determine the optical project duration Cost Time & Cost Scopes

Activity 1-2 1-3 2-4 2-5 3-4 4-5

Normal Time 8 4 2 10 5 3

Cost 100 150 50 100 100 80

Crash Time 6 2 1 5 1 1

Cost 200 350 90 400 200 100

Cost Scope Cost Scope 50 100 40 60 25 10

Indirect Cost = Rs.70 per day.

PRODUCT AND BRAND MANAGEMENT (Course Code: 102006) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks 1. What are the causes of new product failures? Discuss briefly the different techniques of Idea generation in a new product development 2. Explain Functional Brands and its stages 3. Examine 3cs of positioning PART B Compulsory 1 x 10 =10 Marks

4. Explain the procedures for market segmentation. What are the bases for Segmenting markets?

CONSUMER BEHAVIOUR (Course Code: 102010) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. The purchase decision of a consumer is affected by referents comment. 2. Explain the term Innovation. State its characteristics affecting Adoption Role. 3. Explain the legislative regulation provided by the Government to protect the consumers. PART B Compulsory 1 x 10 =10 Marks

4. Describe Howard Sheth model of consumer behavior.

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (Course Code: 102014) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks 1. Discuss the present position of stock exchange in India. 2. Define Markowitz diversification. Explain the statistical method used by Markowitz. Obtain the risk reducing benefit 3. What is risk management? And different types of risk-Explain. PART B 4. Compulsory 1 x 10 =10 Marks

Discuss the major reforms in the Indian capital market.

FUTURE, OPTIONS AND DERIVATIVES (Course Code: 102016) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. Explain the in the money, at the money and out of money concepts with examples in detail. 2. List down the differences between forward contract and future contract? 3. Elucidate on the pros and cons of convertible securities in detail? PART B Compulsory 1 x 10 =10 Marks

4. Discuss in detail on the margin money and the various types of margin money in practice?

SOFTWARE PROJECT MANAGEMENT (Course Code: 102018) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. Describe about V process model and spiral model. 2. Explain in detail about PERT and its operations. 3. How the contracts are classified? Explain each type. PART B Compulsory 1 x 10 =10 Marks

4. Discuss the activity on arrow network with a specific example.

LOGISTICS AND SUPPLY CHAIN MANAGEMENT (Course Code: 102027) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. Discuss the importance, value generation and proposition of logistics. 2. What is surfing? Explain cross docking and mixing concepts with diagram. 3. What is material handling? Explain various material handling systems and equipments PART B Compulsory 1 x 10 =10 Marks

4. Discuss information system functionality with reference to supply chain information system and ERP/ Legacy systems.

CORPORATE FINANCE (Course Code: 102030) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. Explain the forces that are prodding companies in India to accord greater importance to the goal of shareholder wealth maximization? 2. Explain the argument of Merton Miller which says that leverage does not matter, even in the world of taxes. 3. Discuss the various methods for estimating the continuing (or terminal) value. PART B Compulsory 1 x 10 =10 Marks

4. The returns of two assets under four possible states of nature are given below: State of nature Probability Return on asset 1 Return on asset 2 1 0.10 5% 0% 2 0.30 10% 8% 3 0.50 15% 18% 4 0.10 20% 26% What is standard deviation of the return on asset 1 and 2?

BANKING (Course Code: 102031) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. What are the main functions of RBI? Also discuss the functions of various departments of RBI. 2. Explain the consumer Protection Act 2002 in detail. 3. Explain the need, advantages and working system of ATMs. Also explain the security system followed in ATM process. PART B 4. Write short notes on: a. Asian Clearing Union b. FEMA c. Export Finance and its types. Compulsory 1 x 10 =10 Marks

NETWORK MANAGEMENT (Course Code: 102034) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks 1. Describe in detail about network organization model. Necessary diagram Illustration. 2. Explain in detail about the ADSL technology and its architecture. 3. Describe in detail about the web-based enterprise management and its architecture. PART B Compulsory 1 x 10 =10 Marks

4. Explain and analyze the role of SNMP and ILMI in ATM network management.

TELECOM POLICES AND TECHNOLOGIES (Course Code: 102035) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks 1. Explain Crossbar switching in detail. 2. Explain Optical Fibres in detail. 3. Elucidate the various types of Switching Systems. PART B Compulsory 1 x 10 =10 Marks

4. Discuss about Indian National Telecommunication Policy.

MANAGING HEALTH SERVICES (Course Code: 102039) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. What are the causes for rise in Hospital expenditure? 2. What are the main Points to be considered in the location of the OT SUITE on a Hospital? 3. Explain the characteristics of a good waste disposal system of a Hospital. PART B Compulsory 1 x 10 =10 Marks

4. The patient including his family and relatives is a bundle of expectations, anxieties, hopes and fears. Explain this statement in the Context of public relations in Hospitals.

AIRLINE OPERATIONS AND MANAGEMENT (Course Code: 102040) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. Examine the basic factors determining airline fares. 2. Describe the airport terminal operations in the Large Scale Airport. 3. Explain the important features of Airline Route Structure & network PART B Compulsory 1 x 10 =10 Marks

4. Briefly state the importance of Economics of Hubbing .

AIRPORT PLANNING AND ADMINISTRATION (Course Code: 102041) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks 1. Elucidate the structure of airport costs and explain its importance. 2. Explain the Slot mechanism in the Indian airport system. 3. Highlight the major objectives of Airport Planning Strategies. PART B Compulsory 1 x 10 =10 Marks

4. Sketch the role and functions of Airport Economic Regulatory Authority (AERA) in India.

PERFORMANCE MANAGEMENT (Course Code: 102055) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks

1. What are the factors affecting in Performance Execution system? 2. Discuss about performance is multidimensional factor. 3. Describe in detail the different types of appraisal methods to evaluate performance. PART B Compulsory 1 x 10 =10 Marks

4. Explain the characteristics of 360-degree feedback system.

COMPENSATION MANAGEMENT (Course Code: 102056) Total: 20 Marks PART A Answer Any Two Questions 2 x 5 =10 Marks 1. Write in detail about the recent trends in compensation system in India. 2. Write in detail about the job ranking and market pricing approach of job evaluation. 3. Discuss in detail various short term incentives and long term incentives Offered to employees. PART B Compulsory 1 x 10 =10 Marks

4. What are the different types of rewards? Describe any three in detail.