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June 2011: "Cause" Driven Millennials: The Upside For Nonprofits

June 2011: "Cause" Driven Millennials: The Upside For Nonprofits

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Published by SingerLewak

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Published by: SingerLewak on Jun 17, 2011
Copyright:Attribution Non-commercial


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 Jason Leo, CPA - Manager,Assurance & Advisory 
With the economic doldrums of the past few years liming the number of job opportunies available forrecent college graduates, there has never been a beer me for Nonprot organizaons to tap into thisworkforce. College graduates entering the workforce today are part of what’s known as the “Millennial”generaon. The general ideals exhibited by this cohort are frequently in line with the traits that a Non
prot organizaon seeks in its volunteers and work sta.Also known as Generaon Y, the Millennial generaon is believed to span those individuals born in theyears 1982 to 2000. They’ve been through September 11, 2001, Hurricane Katrina, the economic reces
sion, the elecon of Barak Obama to presidency, and most recently the drive for democracy in the MiddleEast. They have “hovering” parents who’ve played acve roles in their educaon and development.They’ve experienced and taken part in the birth and rise of social media plaorms such as Facebook andTwier. All of these factors have largely contributed to the type of individual that a Nonprot would loveto have: a person who is highly educated, idealisc, cause/experience driven, movated and technologi
cally savvy.It is interesng to see that the millennial generaon is not solely focused on being nancially stable theway their parents were. For millennials, it’s not always about making money. A start for many Millennials’
Jason Leo, CPA - Manager, Assurance & Advisory
 JUNE 2011

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