KSR School of Management project work guidelines -July 2007

Summer June

Summer project

work guidelines

Project guide Lines for Students of Master of Business Administration

Prepared by Prof.K.Prabhakar

KSR School of Management project work guidelines -July 2007

Summer June

Summer project

work guidelines

KSR College of Technology, KSR Kalvinagar, Tiruchengodu-637209 Namakkal DT Tamilnadu India

Guidelines to do Summer Project Work for 1st year MBA Students Safeport This write up provides you some of the guidelines that are provided to be based on faculty experience. However, in the part two you will be given some more ideas. Introduction The overall objective of project work is to experience the way in which organizations function is given environment. The keyword is experience. Experience has two dimensions. 1. i. Understand the industry in which the organizations operate. ii. The business model of the organization iii. Understand particular functional area such as Marketing, Finance, HR, etc. 2. i. Apply knowledge of research methodology to analyze the problems or issues faced by organizations

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Summer project work guidelines ii. Understand how various principles you have learned during one year of course work is applied in the real time business world. iii. Learn the changes that are taking place in the business world. One question that immediately comes to your mind. Is it possible for me? To experience all these in 40 days. Experience with students who have successfully completed project work indicate that project work period will be fulfilling the experience if certain guidelines are followed. 1. The project is divided into three phases i. Pre-project interface ii. Interface during the project iii. Interface after the project Each of the time periods is very important. Phase I It is requesting for a project work you will be raising certain expectations from the organizations. The expectations are generally based on 1. The institute you come from 2. Your competencies 3. References given by you 4. Personal interview attended by you. At all the stages, honestly, integrity, good presentation of self is very important. In the case of 2006 batch institute have provided a platform for students for interface the project confirmation are based on request of the institute, thus there is very little interaction with you. Therefore you have to be well prepared to graduate into II phase with uncertainty in expectation from that of organizations.

KSR School of Management project work guidelines -July 2007

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Summer project

work guidelines

Case II You will be entering into phase II from 20th July 2007. 1. Preparation at home. Some of you are going outstation for project work, please ensure your train & bus tickets. 2. Find out the name & contact number of the person to whom you have to report. 3. Inform in advance if possible of your arrival. Dress code of plain shirt with shoe, tie and clan shave has to be adhered. Your first interface should project the following traits. 1. Show patience, organizations have to cater to all stakeholders and yours will be last as the purpose of organization is value addition. This does not mean that you are unimportant; your work comes last in the important things to be done. 2. The project work is an additional responsibility undertaken by organization; therefore dont expect organizations or the person in charge to respond to you immediately. Some time you may have to wait more than 3 hours or even 1 day. This doesnt mean that organization is not need of you. It only indicates that they have different priorities. However you will be observed during entire phase of waiting. Things to do Sit in the reception and go through book on research methodology, Hindu Industrial Survey and printout of website relating to organization. If you find a newspaper you can read it. But read them with all pages intact, while sitting posture dont sit like cross legs, crouching position, anxiety, intolerance for delay, constantly going out and talk with your friends through cell phone or talking to the other stranger in the reception or talking with your other friends in low or high voices. All these activities indicate you are not yet become professional. Do not disturb the receptionist by asking questions. However, do not disappear and come after two to

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Summer project work guidelines three hours. When the manager wants to meet you, you may not be there. You lost a chance to impress people about your character. Phase III In phase III you will be working towards meeting expectations of organizations. The general question is What is the Topic? for project work. Two kinds of situation you will face. Organizations give you a Topic or they will ask you to choose the topic in both the cases please prepare a list of topics which you will think of completing. If it is marketing have a list of not less than 15 to 20 different topics. Similarly in HR. For HR topics please refer to training instruments by Udhai Pareek and T.V.Rao another question you will face is What are all the statistical tools you will be using to analyze the data. Please inform them that you can use both parametric and non parametric test. You will also be using multi dimensional scaling techniques wherever appropriate. When a topic is given to you, it will be in business terms for example in an organization like Pepsi they may like to know various local brands sold in Erode District. You have converted this into Purposive investigation. In order to convert the business problems into researchable topics you have to go for further analysis. First you should know the different local brands which are competing with Pepsi eliminate brand that are not direct competition with Pepsi (is Paneer Soda a competitor for Pepsi?) Once you identify various brands through a quick survey from retailers then decide a rough title. This title may undergo change once you decide on the objectives and scope of objectives. You have to think for sometime and write down all your ideas in a book that you are carrying remember you are a professional. Write, Correct, Iterate, Incubate, Create this is how you have to go through out the process. Once a business problem is identified the topic reflecting your research and addressing organizations need. Go to next Phase of research. What approach do you think that you are adopting. We are adopting a funnel approach. Start with broad ideas and then focusing on to specific and business problems and issues.

KSR School of Management project work guidelines -July 2007

Summer June

Summer project

work guidelines

The project report writing to a large extend should reflect your thinking process. The following format is suggested for you for synopsis to be submitted on 15th July 2006 to your guide. (Read various data, understand and then write. Dont reproduce given in the book or in the text.) Title: ______________________________________________ The first title you arrive at need not be the final title. You can change e as you progress during the project. Contents 1. Industry Profile Please go through Hindu Industrial Survey 2007.Pertaining to the Industry. In which the business organization operates. You have to use your discussion carefully, if you are working in automobiles spare parts organizations do touch up on automobile Industry, However as a rule of thumb 75 to 80 of your industrial profile should be automobile spare parts industry. Visit various websites such as www.about.com. If you want to go through various research reports please go through www.ssrn.com. Be comprehensive while talking about industry and write about industry of understanding all the dimensions about industry. Please find at lest ten major companies in your industry and in the international market. Write a brief write up on what happened for the past three years and what is in store for three years for the industry. Identify at least three; Indian CEOs and three international

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Summer project work guidelines CEO and find their views about industry. You can use your CMIE Data Base in the college. You can have photographs of the CEOs, being copied.

2. Organizations Profile Please go through past balance sheets, organizations website, press reports and all other data pertaining to the organization. CMIE data base in the institute will help you to a large extent to achieve better Use Mckensey 7s framework to understand the organization and prepare the brief report. This part will help you to understand your organization in the context of present business situation. (Do not use this as filler. That is trying to fill up pages before the deadline for the project work). Keep a log of what ever you are doing everyday. It will help you where you are and what you are likely to achieve. 3. Need for Study You have to explain what Value addition you will be doing for the organization. You are working 35 clear working days for project work. Your effort, understanding and value addition to the organization by answering specific questions will provide better experience for you. 4. Literature Survey. This part is mandatory. However it will be a good idea includes information in the project work. However dont exceed five pages. If you are doing research on motivation you may include latest research on motivation as literature survey. 5. Objectives of study You have to be precise while writing your objectives and should reflect the research you are going to undertake. Restrict yourself not more than 3 objectives, however two will be ideal.

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Summer project work guidelines 6. Scope of objectives In the process of achieving you objectives you will also be undertaking certain other tasks which are important. You may include them under scope of objectives. 7. Research Methodology Research Objectives Types of Research Design Data ( primary and secondary) Research Instrument (if it is a questionnaire, you have to write what type of questionnaire. However, do not assume always that you need to have questionnaire to start the research. One of the greatest sins you will commit is to think designing questionnaire to start your research will convent your research putting cart before the horse.) Always remember that you need not have questionnaire to do research. You have different methods and use them to enrich your thought process. Research Plan

8. Sample Design Sample Unit Sample frame Time and Place Type of sampling Sample Size. Determine using methods thought to you in Research Methodology. 9. Analysis of the study 10.Findings

KSR School of Management project work guidelines -July 2007

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Summer project 11.Suggestions & Recommendations 12.Appendices 13.Bibliography Remarks

work guidelines

Do not write history of statistical tools what you have to write is what appropriate tools you have used and reason for using the tools please cross tabulate your data in order to further understanding. From the synopsis to your final report constantly fine tune your project report. It will be rich experience for you to cherish. Some observations Be enthusiastic to listen, to learn, to talk Be curious Be honest Show your integrity Define your body language Make a statement WHAT YOU SHOULD NOT DO Trying to take breaks while doing project ( you cannot have holidays during your project work) Trying to miscommunication with organizations by telling that institute wants a review. We are sending your schedule of project report to all the organizations. You do not have any reviews in between. While taking to the organization personnel do not degrade your institute or teachers by making statements that are reduce your self image. Talking negative and trying to be certain about everything. No organization or person likes negative talk and people who ask too may question to be certain of everything. Let me give some examples 9

KSR School of Management project work guidelines -July 2007

Summer June

Summer project work guidelines 1) I want marketing project, I am in a finance organization. Do not ask the manager this question. You are going to an organization to know its business and business do not have functional silos. However, ask questions relating to your project, show enthusiasm. Smile, enjoy hard work. 2) If some urgent work is to be done by the organization, do it willingly. For example the office has no power and your manager finds that the electricity bill is not paid, volunteer to do the task. MBA is not management by arrogance. Never show that this is not my work. You will be surprised to know that there is no work as not your work. The organizations are boundary less organizations. 3) Do not take campus culture to organization. Leave letters, excuses, concessions etc. Inculcate organizations culture and come to institute with all ideas to change the way in which you work in institute. Share experience with your classmates and teachers. It is an opportunity to professionalize with you. 4) Wear your tie and go to organization. Some organizations have informal environment. They may not insist on your attire. That does not mean that you go with casuals. FAQs 1. Should I do project in area of my specialization? Though it is not mandatory, it is desirable. It provides you focus. 2. Is it possible to go home during project work? It is last thing you will do, it will mar you your prospect of your good career. 3. What type of tools I have used in HR Project? Please go through Training Instruments in HRD and OD, Second Edition by Udai Pareek. 4. Please carry the following when you go to organization.

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KSR School of Management project work guidelines -July 2007

Summer June

Summer project Your recent Photographs Your CV A pad / notebook / pen

work guidelines

4. Is the format suggested for all type of projects? Yes, to a large extend. For a finance project you may have to modify the format. 5. What these guidelines give you? The guidelines given above talks about the content of your project report. It will not talk about firm. For preparing the final draft adhere to the guidelines given above. 6. If I get another project, Can I change the project? No, it is not right 7. Take note of your guides email. Do not disturb him or her on cell phone. He may not know the context of your problem. Give detailed account of your problem and ask for correct questions. 8) When you are staying outside Erode, keep in touch with your other colleagues, exchange thoughts.

These guidelines are available in www.scribd.com . You can make changes suggest suitable ideas. You have to go the site and search for Project guide Lines for Students of Master
of Business Administration. There is created for students of MBA. You can copy modify, share or exchange with others. Here with I am including the questions asked by students and provided some thoughts. Dear Varun, Do not get desperate. Electronic Human Resource System. with the limited information you have given 1) you can do the present status analysis which can be called as 11

KSR School of Management project work guidelines -July 2007

Summer June

Summer project work guidelines as situation analysis This will be relating to 1) Recruitment 2) Selection 3) Training and Development 4) Promotion 5) Separation Please prepare how these particular processes are being done now. Then find ways and means of doing it by E-HRM. Such as how you are recruitment can be made electronically. Similarly the evaluation process also can be done electronically. Please send me further details if the suggestions are helpful. You can find better ways of deploying E-HRM and cost savings and effectiveness due to deployment of e-hrm. Yours sincerely, KPrabhakar Posted by varun Dear Sir, i am Varun.I'm doing summer internship in Bharti Airtel Ltd ltd.my summer training duration is 2 months.right now i'm having only 10 days to submmit the final project report on electronic human resource system.Sir, i am not able to find the best method of preparing the report whether i gone through the hr policies of the company but m not getting that what i shud put up in my project report.please guide me for this asap Thanking you With Regards Varun Dear Nitin Sharma, Please accept my apology for not replying with in 48 hours, which i generally do for my students. One of the most important area that you can do is the ROI on R and D. R and D

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KSR School of Management project work guidelines -July 2007

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Summer project work guidelines expenditure comparison with that of the advanced countries and you can provide cost benefit analysis of doing research in India. These are the few thoughts that i got now. If you still feel that i have to elaborate please do inform me. Yours sincerely, Prof.K.Prabhakar Dear Nidhi Kochar, Greetings. Please accept my apology for not replying within 48 hours as i generally do for my students. Organizational climate; Motivational Analysis of OrganizationsAtmosphere was developed by Dr.Udai Pareek. MAOAtmosphere was developed to study organizational atmosphere, which is defined as the perceived effectiveness of organizational climate. It is proposed in terms of six motives and ten organizational processes. The instrument has 120 items and validated for our Indian organizations. You can use Prareek ,Udai Training Instruments in HR and OD Published by Tata Macgrahill Second Edition. The instrument is given in the chapter 97 page 774. However, you can use the instrument and obtain results. The key value that you add for the study is how you interpret the data. Use cross tabulation, based on age, gender, number of years of service and various other related phenomenon. Indicate in which are the functional areas in which you are going to do the project. In an organization we can have different cultures depending on different factors. Please share you thoughts. Yours sincerely, Prof.K.Prabhakar kprksr@gmail.com Dear Mohit Mehta, Greetings. It really nice to know that you have got a really exiting project. Since you have time and numbers you can use time series to predict the likely sale for the month of June. However, if you you have if you send me the data i will try to suggest few methods. Yours sincerely,

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KSR School of Management project work guidelines -July 2007

Summer June

Summer project work guidelines Prof.K.Prabhakar kprksr@gmail.com Posted by kprabhakar975 1 day ago Delete Dear Amit Himanshi Tiwari, Greetings. The general format is times new roman of font size 12. Since i do not know the your research objectives my suggestions is a general format.Since time availble is short for you please leave the areas that you have not done and may include in your final project work. However, I will attempt to provide some answers. You can go through Retailers Association of India Web site and get good grasp of the subject. The format i can suggest for you is 1) Industry Profile ( you can provide the trends in Indian Retail Industry. Please go through the website of www.ibef.org one of the most authentic sources on Industry data) 2) Organization Profile ( you can write about Reliance Industries) 3)Need for study. In this you can explain why out of all the topics yo have chosen Profiling of Reliance Fresh. You should be able the question what you want to achieve and what you mean by profiling. 4) Objectives of study State your objectives in clear term not more than two to three statements. 5) Scope of objectives: In the process of your study, if you have identified some areas that need to be studied please include here. 5) Limitations of study: Here you can state the limitations of your study 6) If you have developed a set of hypotheses you can provide them here. 7) Research Methodology Clearly state your research objectives. They are derived from your objectives of study.

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KSR School of Management project work guidelines -July 2007

Summer June

Summer project work guidelines In order to solve the problem in hand you should first find various secondary data. The secondary data has to be complemented with your primary data. Therefore write what all the data sources that you have collected and source of primary data. the next area is what type of research, is it exploratory, descriptive or conclusive. Please remember, in conclusive research you may have to test your hypotheses and should facilitate decision. Next is what are the research tools you use to reach you objectives have to be given. Generally in most of the research we use questionnaire method.( you should be knowing the four different types of questionnaires) However, there are other methods such as focus group interviews, word association tests generally not being used in summer project. I suggest usage of such tools that provide better insights in to the data. Sampling Methodology 1) Sample Unit (please indicate Geographic dimension such as Mumbai north or Maharashtra) 2) Sample Framework 3) Sample Size ( please go through research methodology book to have an idea on how to reach as sample size) 4) Sampling method. (If your research is based on random sampling please indicate what type of random sampling you have used). Research Plan Here you can give the plan you have done for the research in a flow diagram. Analysis and Interpretation Please give a table for each of the questions. The table heading is very important.

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KSR School of Management project work guidelines -July 2007

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Summer project work guidelines For each of the item provide a interpretation. Use the word such as from the table we can discern a better word used in research. Cross tabulations Here you do the cross tabulation of data and test all hypotheses you have developed. Insights This is a new heading I am suggesting. Most of the organizations, feel that Research is not providing the needed insights. You have to drill through your data in order to develop insights. Soon I will be writing some examples of developing insights. Findings In the findings section, write all your inferences and test of hypotheses. First write all the inferences. Find their connectivity. Then provide an overall picture of your findings. Suggestions and Recommendations Here provide suggestions and recommendations based on your research, insights you have developed. Never do the mistakes of providing generic suggestions such as you have to improve advertisement. It carries no meaning unless you answer the question how, when, where, what, out come expected. You can be innovative Here use your knowledge, the research you have done and the insights you gained. Conclusion You can conclude in one single page what is the problem and what is your suggestion Implementation by Organizations You can give here all the information on suggestions given by you and implemented by organization. If possible provide the benefit received by organization.

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KSR School of Management project work guidelines -July 2007

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Summer project work guidelines Annexure Bibliography Websites Posted by Amit Himanshi Tiwari 2 days ago Dear Sir, i am Amit.I'm doing summer internship in Reliance industries ltd.my summer training duration is 2 months.right now Im having only 12 days to submit the final project report on area profiling of relince fresh outlets.in area profiling I have done analysis on close competitors, market analysis, demographic analysis (income, ethinicity etc).so plz tell me how can i formalize my project work to MS word formate.please give me exact idea about the format. Thanking you With Regards Amit Posted by Amit Himanshi Tiwari 2 days ago Delete Dear Sir, i am Amit.I'm doing summer internship in Reliance industries ltd.my summer training duration is 2 months.right now i'm having only 12 days to submit the final project report on area profiling of relince fresh outlets.in area profiling I have done analysis on close competitors, market analysis, demographic analysis (income, ethinicity etc).so plz tell me how can i formalize my project work to MS word formate.please give me exact idea about the format. Posted by Mohit Mehta, Dear Sir, Thank u very much for starting something innovative like this. I think this can help the students a lot. I'm student of MBA, doing project in Reliance Communications. I need a help from your side, the topic is competitive analysis. I have the sales record for all the franchisee of reliance for last six months and want to forecast which one will do best in this month June. How can i track that please help?

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KSR School of Management project work guidelines -July 2007

Summer June

Summer project

work guidelines

Best Regards MohitDear Sir , I m Nidhi Kochar nd doing my MBA frm Manav Rachna College Of Eng Faridabad.I m doing my summer training frm Escorts nd my project is HRD Climate Survey of companies plz help me give me some guidelines .thanking you Yours Sincerely Nidhi Kochar Posted by nitin sharma, (not registered) 5 days ago Delete Dear Sir, I m Nitin Sharma doing MBA from Noida Institute Of eng. And Tech. Greater Noida. I m doing my summer training in Ranbaxy R&D, Gurgaon I want to Make My Project in finance But I m Not decide my topic on which i make my project pls help me for select a topic in finance on R&D i want ur suggetion for Topic Thanking you your sincerely, Nitin Sharma. Posted by kprabhakar975 6 days ago Delete I will be too glad to hlep you Rutuja. However, to prepare the HR manual you have to do an audit on present practices and policies. You have to have a good idea about vision, mission,goals of the organization. Generally you may find them in writing. You may have to infer. Please give details of your organization(tell the organization that it will be confidential and will be sent only to a Professor for academic purpose) to my email kprksr@gmail.com. Similarly, iwill also send you details on how to prepare a HR Manual for you. You got an excellent opportunity to work on an area that is challenging and will help you in future. Wishing you all the best Yours sincerely, Prof.K.Prabhakar

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KSR School of Management project work guidelines -July 2007

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Summer project work guidelines Posted by Rutuja , (not registered) 6 days ago Delete Dear Sir, I am Ms.Rutuja Deshmukh Studying PGDM+MPM at Vishwakarma Institute of Management,Pune. Currently I am doing my Summer project at Newtech Engi. Co., Pune.The company has no HR dept. so they have given us a chance to prepare a HR manual for them. Could you pls give us any guidelines for that. Thanking You.Hoping your favour. Yours sincerely, Rutuja Deshmukh.

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