MARKETING STRATEGY

Marketing Strategy is nothing but a combination of decision bearing on a various aspect of marketing mix element. There are Product, Price, Place and Promotion.

Product

Place

4 PS 0F MARKETI NG MI X 4 PS 0F MARKETI NG MI X

Price

Promotion

NIIT concentrate on all aspects thats why NIIT has very good market not only in Mathura but also other region in India.

1. For product planning: [a] NIIT take decision their existing product along with future products. This is the continuous process, which is done by top management of NIIT. [b] Then they research the product by research department. Research & Development Department

Product Research

Survey
Potential is There or not

Technical Research 2. Management Information System

In this step they collect the details about competitors product. They saw the pricing, features, quality, Advertisement, Packaging, and Promotion of those particular products.

Market Segmentation
We know that market segmentation means dividing market into distinct group of buyers with deferent needs charecterstatictis or behavior. Who might require separate product or marketing mixes? It refers to large heterogeneous market in to with smaller homogeneous parts in order to select any one out than in which the company thinks it can satisfy customer more effectively different product for different

segmentation. There are different classes people are living NIIT, like.... 1. 2. 3. 4. Lower middle class Middle class family Upper middle class family Higher class family

According to their classes they launch the New Product New Product launch MIS Department Survey Survey {they survey that which class will purchase the product} Decision Segmentation
For larger the target is fulfill by the help of advertisement and Promotional Events.

PRICING POLICIES
Price refers to the value of product attributes. Expressed in monetary terms with a customer plays or is accepted or affords utility. Value is referring to the quantitative aspect product relative to other product. In NIIT, pricing policies

of work like as under 1.Managment Information System First MIS show the price of competitors. 2.Parallel pricing policy Bundal, marketing Profit margin

They give to Channel Partner/demo center 6-8%, and company gets X% profit. NIITs main objective is service rather then profit. No doubt there is profit but pricing policy just to meet minimum margin for getting competitive advantage against assemblers market. Company wants to maximize its profit than unit establishes higher policy its organization wants to cover the large part of the market than obligation may establish legible profit policy. NIIT believes in wealth maximization rather than profit maximization.

Sales Promotion
We know those sales promotion short-term incentives to encourage purchase or sales of product and services. Sales promotion includes Consumer Promotion Trade Promotion Sales Force Promotion

Sales promotion refers to all efforts made by the firm to promote the sales of products. In NIIT for sales promotion gave special offer To end-users To institution

To corporate houses Total promotional expenses (3% of sales)

Advertising (2% of sales) Sales Promotion (1% of sales)

Press 30%

T.V. 35%

Radio 10%

out Door 25%

Among all tools of promotion advertisement is given prime importance by NIIT. That can be seen from the above chart that more stress put on the Television Press and Outdoor media of advertisement.

STRATEGY OF 'FOCUS & DIFFERENTIATION'

The Company continued its foray in the areas of Financial services Transportation; Manufacturing and Retail. together, these focus areas accounted for 75% of the overall annual revenues

BUSINESS INNOVATION:the Company formally made its foray into the Managed Services space to enhance its portfolio of service offerings. This is a sunrise area in the industry-likely to represent the next wave of offshoring and is a revenue growth opportunity for the Company in the times to come. INORGANIC INITIATIVES In order to reach a critical mass and achieve the appropriate positioning in its chosen Focus verticals, the Company has a well-defined inorganic program in place. With objective areas having been clearly demarcated, the Company will strive to strengthen its domain expertise and market access through inorganic means.

View on Trade policy of 2005(Information Technology)

Investment Policy Automatic approval for foreign equity in software and almost all areas of electronics. Automatic approval accorded for foreign technology agreements in all areas of electronics except aerospace and defence, subject to specified conditions. 100% foreign investment permitted in units set up exclusively for exports. Such units can be set up under any one of the following schemes; EHTPs, STPs, Free Trade Zones/EPZs, and 100% EOUs. Opportunities According to a recent World Bank study, India is the preferred location for software vendors for its quality and cost. India has strong Unix base, which provides opportunity for the development of products for Internet based applications. Further, India has global connectivity with international dialing facility from over 13220 locations; Leased/switched high-speed data links from major centres through STPs and VSNL for point-to-point communication are also

available. Internet connectivity is provided through several networks. Abundant investment opportunities exist in the following thrust areas in India: Communication Infrastructure Optic Fiber Cable Gateways Satellite based Communication Wireless Software Development IT-enables Services IT Education (100,000 post graduate professionals in IT required annually by 2004) IT-enabled education Data Centres & Server Farms

SCOPE OF THE STUDY

Data collected from the news articles featured in various Newspapers and Magazines

 are given.

The report involves the Company profile, Promotional and At the end of report information related to Indian Information

Marketing Strategy of NIIT LTD. Technology Industry and NIITs secret of success as well as Photograph of NIIT

Study Related

An overview of retailing business and NIITs entry into retailing. The main objective behind the study was find out different routes For the study of research design used as exploratory, descriptive For collection of the primary data observation method and The instrument used for market research is structured and directs

for increase sales volume and viability of the retailing. and casual research designs. questionnaire method used. the observation as well as questionnaire method and in that structure-nondisguised method also used. The sampling units are HPMs people; customers are used and sample size 150 units by stratified random sampling method. For obtaining nearest accurate results as well as keeping in mind as money, time and human constraints. The strata made according to the dealer-wise and list of people For know about what can I observe from dealer. I visited all dealers cross the shop collected through observation method for deciding sample size. first time as customer and pilot study for checking out validity of my questionnaire and than the questionnaire is finalized. . Finding, suggestion and recommendation are based on the

inferences and analysis of tabulated data on opinion stated by respondents and my observation at NIIT Centrs. The SWOT analysis is marketing point of view, conclusion based on report and essay is based on What I learned from my summer training whereas the

bibliography with the help of reference books, websites etc. Given at end.

IMPORTANCE OF THE STUDY

In the current era the people have lots of brand to satisfy their need. So consumer take care for chooses of their product. The competition is also increased by day to day. So companys attention towards consumer requirement is essential. It reveals the extent to which courses. It prefers by consumer, which helps in improvement of marketing strategy. The consumer preference for courses automatically shows the market share of the company. The study helps to the company for know about the most preference factor, This study provides latest and enough information to readers about consumer habit for NIIT Courses.

 To analyze preference towards various program To know about various courses offered by NIIT Position of NIIT in global market

 Scenario of computer market in India To analyze methods and material for promotional activities To analyze impact of promotional activities
to check brand awareness and media habits of its consumers to know the marketing strategies of NIIT

TO know the impact of marketing on users houses and end users to haven understanding To find out How many people are using NIIT COURSES.? How many are aware of the NIIT products but not using? Promotion strategy of NIIT for their courses. Finding out the major competitors of NIIT segment in this sector

To conduct a survey of various schools, Institutes, corporate

About NIIT

NIIT is a leading Global Talent Development Corporation, building skilled manpower pool for global industry requirements. The company which was set up in 1981, to help the nascent IT industry overcome its human resource challenges, has today grown to be amongst leading talent development companies offering learning solutions to Individuals, Enterprises and Institutions across 40 countries. NIITs provides training solutions in IT, Business Process Outsourcing, Banking, Finance and Insurance, Executive Management Education, and Communication and Professional Life Skills. (www.niit.com) Out of the ordinary business approach which comprises : Software Solutions Knowledge Solutions and IT Education and Training ISO 9001 & SEI-CMM Level 5 NIIT is a comprehensive IT education and training hub It is into offering complete IT solutions from students requiring to be imparted knowledge concerning IT from its very mediocre level to offering versatile corporations with required number of manpower that are very those students whom NIIT has educated and helped to excel in IT sector

The availability of its 3,800 centers across the world has its own story to tell about its diversity, its vast reach across the entire world and about the permission of choosing from diverse destinations for the students who are situated all over the world NIITs proficiency in learning content advancement, training deliverance and education course supervision makes it Asias largest and best training partner Research-based novelty, the chief driving force at NIIT, has made it possible to develop courses and curriculum that use avant-garde instructional plan, line of attack and training deliverance. NIITs Individual Learning Solutions take in industry-endorsed IT education courses like GNIIT, Integrated programs for Engineers (NIIT Edgeineers), Infrastructure Management programs (NIIT GlobalNet+).

OUR VISION

VALUES, MOTIVES AND BELIEFS

We, NIIT, believe that our growth is the derivative of the growth Of each one of us. It is the duty of each one of us to espouse and Give active effect to the values, motives and beliefs we state here:

NIIT IS PEOPLE

We have positive regard for each one of us We will foster career-building by creating opportunities that demand learning, thinking and innovation We expect each of us to contribute to the process of Organisation building and thus derive pride, loyalty and Emotional ownership. We recognise the necessity of making mistakes and risk-taking When it contributes to the learning, innovation and growth ofeach one of us. NIIT IS QUALITY AND VALUE Each of us will ensure that in any association with society, Society benefits substantially more than: (a) what society gives to us. (b) what society would gain from any other similar association We will meet any and every commitment made to society Irrespective of any cost that may have to be incurred We will ensure our profitability, long-term growth and Financial stability, through the process of delivering the best, Being seen as the best and being the best. We will be fair in all our dealings and promote high standards Of business ethics.

NIIT IS A MISSION
We will grow in the recognition and respect we command, through pioneering and leading in the effective deployment of technology and know-how

 We will seek to play a key-role in the directions and deployment Of technology and know-how for the benefit ofmankind.

NIIT LIMITED at a Glance

Global IT Software and Services Company Services Provided: Application Development & Maintenance Application Development Application Management Migration Testing Services Enterprise Solutions Package Implementation (SAP, GIS) Managed Services System Integration Business Process Outsourcing Industry Verticals Serviced: Banking, Financial Services and Insurance (BFSI) Travel and Transportation Manufacturing and Retail Offshore/India Development Centres: Bangalore, Delhi, Kolkata and Mumbai Nearshore/International Development/Support Centres: Atlanta and Charlotte in US London and Stuttgart in Europe Bangkok and Singapore in APAC Technology Incubation Centre: Chennai Global process assessments: ISO 9001:2000 certification from KPMG Assessed at Level 5 of SEI-CMMi Assessed at PCMM Level 5 BS7799 standards of security Principal data centre in Thailand assessed at BS15000 standards NIIT SmartServe assessed as per COPC standards NIIT SmartServe assessed at BS7799 standards of security Key customers include: British Airways, ING Group, Holcim, Office Depot, Sabre, SEI Investments, Toyota Motors.

 Operations in North America, Europe, Asia and Australia Awards & Acknowledgements Ranked among India's Top 20 IT Software and Service Exporters by the NASSCOM 2005 survey Ranked in the DQ-IDC Best Employer Survey 2005 list NIIT Technologies was presented the LOMA award for Excellence in Education 2006 NIIT SmartServe, ranked among Top 10 ITES companies in the Dataquest-IDC BPO employee satisfaction survey 2005 NIIT SmartServe was ranked among the Global Outsourcing Top 100 companies by International Association of Outsourcing Professionals (IAOP) and featured among the Rising Stars of the BPO world. NIIT SmartServe named Top Outsourcer in three categories by leading Contact Center authority, Contactcenterworld.com NIIT GIS Limited was awarded the ESRI high achievement award for Asia Pacific region 2005

About NIIT Technologies

NIIT Technologies is a global IT Solutions major servicing customers in North America, Europe, Asia and Australia. The company offers services in Application Development and Maintenance, Enterprise

NIIT

Type

Public (BSE: 500304) (BSE: 532541) Training & Education in Information Technology IT services 1981 Rajendra S. Pawar Vijay K. Thadani

Industry

Founded Founder(s)

85, Sector 32, Institutional Area, Gurgaon, Headquarters India NIIT Technologies in New Delhi, India Rajendra S. Pawar (Chairman & MD) Vijay K. Thadani (CEO) Banking & Financial Services, Channel and Customer Interface Solutions in Insurance, e-Business, e-Procurement, SAP Retail for Retail & Distribution,

Key people

Products

Travel & Transportation BPO, Application Development Management, Managed Service, Package Implementation, Platform Based Services $224.1 million (FY 2009) 3,641 (2009) NIIT SofTec NIIT ROOM Solutions Element K Evolv NIIT.com Niit-Tech.com

Services

Revenue Employees

Subsidiaries

Website

Growth of niit

1981: NIIT was established by Rajendra S. Pawar and Vijay K. Thadani to cater IT education and training in India

1982: Setup educational centers in Mumbai and Chennai[14] 1982: Introduced Multimedia technology in education 1983: Corporate training program introduced 1983: It set up education center in Bangalore 1984: IT consultancy service stated 1985: Head Office integrated in New Delhi 1986: Software product distribution started under "Insoft" brand 1987: Education centers setup in Kolkata and Hyderabad 1987: Conceived Franchising Model of education 1989: Dr CR Mitra an alumnus of MIT and former Director of BITS Pilani joined NIIT as education adviser stated and created "GNIIT" program 1989: Education center open in Pune 1991: First overseas office setup in US 1991: "Bhavishya Jyoti Scholarships" launched for meritorious and socially challenged students 1992: GNIIT program started with professional practice 1993: Received ISO 9001 for software export 1993: International Revenue touched Rs 50 million 1993: It becomes listed company and launched a successful IPO 1995: Microsoft became partner with NIIT to provide education of Microsoft technologies 1995: Revenue crosses Rs 1 billion mark 1996: First overseas education center launched 1996: launched "NetVarsity", the virtual University 1996: Awarded ISO 9001 for Computer Education 1997: It becomes world economic forum global growth company 1997: NIIT collaborate with Chinese government to provide IT education in China 1997: It is the second Indian company after HCL Technologies that have granted special status in Malaysia Multimedia Super Corridor 1997: NIIT stated scholarship for economically under challenged children 1997: Unique distinction puts NIIT into first list of 21st Global companies 1997: Education center crosses 500 mark 1997: NIIT becomes World Economic Forum global growth company 1998: The company's market capitalization crosses US$1 billion mark 1999: Achieved the status of Microsoft's best training partner in Asia 1999: NIIT and its subsidiaries global revenue reached Rs 8.8 billion

2000: Education centers crosses 2000 mark 2000: Oracle Corporation became exclusive partner with NIIT Ltd to provide education on Oracle technologies specially on Oracle Database 2000: NIIT invested on OneWeb System an US base company 2000: NIIT ltd collaborated with Sun Microsystems on "iForce initiatives on computing giant" 2000: NIIT built knowledge products for Macmillan US$10.6 Million 2001: NIIT ties-up with Citibank and International Finance Corporation to provide student loans for middle class and lower middle class families 2001: Microsoft awarded NIIT the "Best Training Company Award" 2001: NIIT and Mahindra & Mahindra Limited were out of Bombay Stock Exchange, instead Hero Honda and HCL Technologies came in 2002: NIIT Ltd. ties up with US based ITT Educational Service to offer four years Bachelor's degree to Indian students 2002: It opened 15 new Information technology training centers in China which would cater high-ebd training 2004: NIIT Technologies started offering Geographic Information Systems (GIS) to its clients 2004: NIIT and worlds largest chip maker Intel signed a deal to use technologyassisted learning in school 2005: German based software company SAP AG and NIIT Technologies tied up to implement software projects for government and public sectors 2005: Intel and NIIT ltd join together to train software professional on Intel architecture 2006: Sun Microsystems ties up NIIT to provide specialized training for students in programming platform such as Java and Solaris 2006: Launched of new institute called NIIT Imperia which would provide three certificate programmes from Indian Institutes of Management 2006: It grabbed multi-million dollar project by partnering with Singapore's Defence Science and Technology Agency (DSTA) to provide outsourcing development to the Singapore Government 2008: NIIT Ltd entered into alliance with Infospectrum India Pvt Ltd to cater Education Research and Planning (ERP) solution tolls with its school learning solution 2008: NIIT acquired stake in Evolv Services Ltd., a Leading English Communication, Soft skills, Training and Assessment Company in India. 2009: In 2009 NIIT started new "NIIT University" http://www.niituniversity.in/ campus in Neemrana, Rajasthan offering more post graduation level courses. 2009: Chinese Society of Educational Development Strategy (CSEDS) awarded NIIT Ltd for IT Training Brand in China

HISTORY
NIIT was established in the year 1981 by young entrepreneur Rajendra S. Pawar and Vijay K. Thadani. In early 1981, on the campus of Indian Institute of Technology, Delhi, India students Rajendra S. Pawar and Vijay K. Thadani found themselves sharing the same dorm room. After graduating from IIT, Pawar and Thadani developed NIIT. During 1982 it set up educational centers in Mumbai, Delhi; later it spread to southern part of India, especially Bangalore. In the following years it began corporate training programs. It is ranked among top 20 IT training institutions and graded among India's most trusted service brands.

NIIT LIMITED
NIIT Limited (BSE: 500304) education centers are found in over 40 countries and provide both classroom and on-line learning solution. NIIT Limited is one of Asia's largest IT training institutions, with more than 100 educational centers set up in China and other parts of Asia-Pacific region. NIIT and its subsidiaries annual revenue of $224.1 million as of 2009.

NIIT TECHNOLOGIES
NIIT Technologies (BSE: 532541) is a global IT solutions organization headquartered in New Delhi, India. It was established in 2004 when it split with NIIT Limited. According to NASSCOM NIIT technologies is ranked among India's top 20 IT software service exporter. It follows global standards of development, which includes ISO 9001:2000 certification, assessment at Level 5 of both SEI-CMMi version 1.2 and People-CMM frameworks and ISO 27001 information security management certification. Its data center operations are assessed at the international ISO 20000 IT management standards. NIIT Technologies has alliance with global IT

companies such as Computer Associates, IBM, Microsoft, Metalogic, SAP AG, Cisco Systems and Oracle Corporation. At present NIIT Technologies is involved in four sectors: legacy modernization and maintenance, knowledge management solution, customized SW solution and enterprise integration The company has been catering to selected industries such as: Banking Financial services and insurance (BFSI) Transportation and logistics (TTL) Travel and transportation Retail and management

ACQUISITIONS
It has acquired German based company Softech, which serves small and medium airlines operations. NIIT Technologies also acquired UK-based company ROOM Solution late in 2006-2007. In 2006, it acquired US-based learning solution provider Element K. It has two subsidiaries, NIIT SmartServe Limited and NIIT GIS Limited, which provide business process outsourcing and GIS solutions, respectively. NIIT Technologies annual revenue of INR 9,799 million as of 2009.

NIIT (USA) INC.

Headquartered in Atlanta, GA, the NIIT Enterprise Learning Solutions Business serves as the companys primary source for delivering innovative strategies that help its client roster accelerate business impact. Founded in 1981, NIIT ELS Business implements its Managed Training Services across various areas of advisory and learning services, technology tools, and custom content to optimize clients learning organizations and to improve time to performance for employees, customers and partners. NIITs ELS Business employs instructional design, in addition to its Critical Mistake Analysis method to deliver award-winning solutions, technology and services. The companys Global Talent Development programs help clients achieve real-world skills to better compete in todays markets.

MANAGED TRAINING
NIIT (USA) Inc. has developed and implements its S Managed Training ervices (MTS), an innovative outsourcing offering, that allows organizations to optimize investments in training and development to extract maximum and tangible value. As one of the top five managed training servmadices companies worldwide, the company offers a suite of best-in-class services that enable its customers to reduce costs, transform their businesses and drive real, quantifiable business impact. NIIT training solutions include custom content and curriculum development, training administration and operations, learning management systems development and administration, and curriculum delivery management.

BUSINESS UNITS
NIIT has organized itself along the following three lines of business: 1. Individual Learning Solutions - This focuses on providing employability skills to people in the age group of 1625 years. IT training forms the bulk of this segment. In recent years it has launched new offerings for training in Banking, Insurance and Financial services through IFBI, NIIT IMPERIA Executive Management Programs through NIIT Imperia and training in skills for BPO/KPO sectors through NIIT Uniqua. 2. School Learning Solutions - this provides training and learning solutions to government and to private schools.

3. Corporate Learning Solutions- this division provides training services such as off the shelf learning library, custom content development, customized instructor led training and training administration services. Element K a US company, acquired by NIIT in 2006, forms about two thirds of the sales from this division.

KEY INDUSTRIES
NIIT Technologies mainly focuses on well-defined key sectors of industry: Banking & Financial Services Retail Banking Wholesale Banking Investment Management Risk and Compliance Offerings Business Testing Frameworks Insurance Channel and Customer Interface Solutions Core Insurance Business Processes Enabling Insurance Business Processes Regulatory Compliance and Tax Environments Intellectual Property-Solutions and Solution Accelerators Value Added Services Travel Transportation and Logistics Airlines and Travel Distribution Airports Surface Transport BPO Integrated BPO Retail Distribution e-Business e-Procurement SAP retail

NIIT'S KEY INITIATIVES

NIIT Institute of financial banking (IFBI), formed with equatity participation with ICICI Bank, which offers programs to develop talent in banking industry.
Later NIIT offer Turkey integration program for schools and cater computer base training to over 5000 government schools. NIIT's corporate learning solutions, it offers corporate learning solution to Fortune 500 companies, Universities, technological companies, training corporation and publishing companies. Element K delivers learning solutions for customers and partners through a tailored solution through catalog learning products, technology and services. It offers Virtual lab (hand-on-labs), instructor led course ware, comprehensive journals and e-libraries. NIIT Imperia collaborated with KPMG India to cater advanced certified program upon International Financial Reporting Standards (IFRS). This program is generally obtained within six week and is meant to assist companies from Indian General Accepted Accounting Principals to IFRS. GLOBAL TRAINING CENTERS INDIAN TRAINING CENTERS NIIT has training and educational centers in the following Indian states: Andhra Pradesh, Assam, Bihar, Chandigarh, Chhattisgarh Delhi, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Nagaland, Orissa, Pondicherry,Tellicherry, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, West Bengal. GLOBAL UNITS North America: USA, Canada, Mexico South America: Peru Europe: UK, Ireland, Kazakhstan, Turkey Oceania: Australia, New Zealand Asia (outside India): China, Indonesia, Malaysia, Nepal, Philippines, Sri Lanka, Vietnam, Bahrain, Iran, Oman, Qatar, Yemen Africa: South Africa, Nigeria, Ghana, Morocco, Sudan, Zimbabwe, Mauritius

Management Team

Rajendra S Pawar, Chairman & Co-Founder, NIIT Group & Founder, NIIT University
Mr. Rajendra S. Pawar is Chairman and co-founder of the NIIT Group, that encompasses two businessesNIIT Technologies Limited, the software and services arm and NIIT Limited, the leading Global Talent Development Corporation. Set up in 1981, NIIT pioneered the computer education market in Download Image India, creating a completely new industry segment and taking it to consolidation and maturity. Mr. Pawar has played a leadership role in nurturing NIIT and building it into a leading Global Talent Development Corporation. By pioneering NIITs innovative franchising model, he enabled the company to unleash a wave of entrepreneurship across the globe, providing young people with the opportunity to create viable businesses centred on IT learning. Mr. Pawar led NIITs foray into the software and services market, creating NIIT Technologies, a global IT Solutions organization. Assessed at SEI-CMMi Level 5, NIIT Technologies serves clients across North America, Europe, Asia and Australia. Mr. Pawar is a member on the Prime Ministers National Council on Skill Development; has served on the PMs National Taskforce commissioned to develop India into an IT Superpower; is an advisor to the Hunan province of China; was a member of PIAC (Presidential International Advisory Council) of the Government of South Africa for IT. Actively involved in Indias key Chambers of Commerce, Mr. Pawar

has led several ICT industry initiatives, giving voice to the sectors aspirations and goals. He has been a Founder Member of NASSCOM (the National Association of Software & Service Companies). He is currently a member of the International Business Council of the World Economic Forum. Global Business Intelligence firm, Ernst & Young conferred on Mr. Pawar its prestigious Master Entrepreneur of the Year Award in 1999. He has also been named the IT man of the Year by IT industry journal, Dataquest. Pawar has been awarded The Global India Splendor Award on the occasion of 60th year of Indias independence, for his work on developing human resource potential. He is a Fellow of the Computer Society of India and the Institution of Electronics & Telecom Engineers. Known for promoting industry-academia alliances, Mr. Pawar has been working closely with the countrys well-known educational institutions. He is on the Board of Governors of Indias premier institutions- IIT Delhi, countrys first global business school, the Indian School of Business, ISB Hyderabad, IIM Bangalore and the Scindia School. Mr. Pawar studied at the Scindia School, Gwalior and graduated from the countrys prestigious engineering institution, IIT, Delhi in 1972 where he pursued the B. Tech programme in electrical engineering and received the Distinguished Alumnus Award of IIT in 1995. He has also been awarded an Honorary Doctoral Degree by the Rajiv Gandhi Technical University in 2005. Having revolutionized the IT Training industry, Mr. Pawar is involved in establishing an innovative model in Higher Education. Currently a member of the Planning Commissions Consultative Group on Higher Education, he is deeply engaged in shaping the not-for-profit NIIT University. This University has been set up with a vision of being the leading centre of innovation and learning in emerging areas of the Knowledge Society.

Vijay K Thadani, Chief Executive Officer, NIIT Limited & Founder, NIIT University
Mr. Vijay K. Thadani is the Co-founder and Chief Executive Officer of NIIT Ltd, India, a leading Global Talent Development Corporation. His vision and leadership has led NIIT in taking IT education out of the confines of a few exclusive universities and bringing it to the masses. Download Image Mr. Thadanis guidance led NIITs China operations to expand in over 170 locations, across 25 provinces. He was honoured as Economic Consultant to Chongqing, worlds largest city located in the Peoples Republic of China. Mr. Thadani is actively engaged with many Industry Associations. He is the current Chairman of the Confederation of Indian Industry (CIIs) National Committee on Education, Vice Chairman, CII Northern Region and Chairman of The National Accreditation Board for Education and Training, under the aegis of Quality Council of India. In the past, he has been the President of the Indian IT industry association (MAIT), and chaired Indian Governments Committee on National Information Infrastructure Policy. He serves on the Board of CompTIA, NIIT Technologies Limited and on the Advisory Board of the Maastricht University, Netherlands for India. Mr. Thadani, along with Mr. Rajendra S Pawar, Chairman, NIIT, is the Founder of not-for-profit, NIIT University established in 2009 with a vision of being the leading centre of innovation and learning in emerging areas of the Knowledge Society. A Distinguished Alumnus of the premier IIT Delhi, Mr. Thadani has lectured at prestigious institutions like University of Michigan Business School, J L Kellogg Graduate School of Management and Indian Institutes of Management.

P. Rajendran, Co-founder and Chief Operating Officer, NIIT

Parappil Rajendran (Raju), Co-founder and Chief Operating Officer of NIIT Ltd is part of the core team that has developed the

organization and brought it to its present position of international Download Image standing, since its inception in 1981. He is an alumnus of Indian Institute of Technology Delhi. Today, Rajendran leads the People, Infrastructure & Technology initiatives and the School Solutions Business at NIIT. He facilitates the companys thrust with Governments in many countries for skills development in a public private partnership mode. A people-person and a believer in leveraging Information Technology for Human Resources competitiveness, he has helped NIIT emerge as one of the most exciting places to work. The company has received record number of awards ranging from Watson Wyatt award for Innovative HR Practices, Business Superbrands, No. 1 IT Training Company in India (18th year in a row), the ICT Gold medal in Vietnam, the most influential IT Training Brand in China, Best Green IT project, Gold for Excellence in e-learning award in USA, Leader in IT education in West Africa and Excellence in Learning award in Brandon Hall Research, USA; to the Best Civil Society Initiative of the year award at e-India 2009. Rajendran is actively associated with industry associations like CII, NASSCOM and FICCI. He is member of the CII National Council, Chairperson of the Task force on ICT & Skills development in CII Africa Council, member of the CII National Committee on Skills & Human Resources and Chairman of the CII Higher Education Committee. He is on the Board of Management of Guru Gobind Singh Indraprastha University and on the advisory board of NIIT University. He takes keen interest in the area of innovative deployment of ICT for human development and creation of new jobs.

G Raghavan
leads NIITs Individual Learning Business as President. It is his responsibility to grow the education business, globally. Raghavan joined NIIT in 2005, after a career spanning 25 years in sales, marketing, Download Image product management, e-business and general management in both Global Companies like Carrier Corporation and Ingram Micro and India based Companies like Voltas and Madras Cements.

He was with Carrier, the air conditioning division of United Technologies Corporation of USA, for 17 years and has held varying responsibilities for them in Asia Pacific, the USA, and India where he was the President & Executive Director of the company. Before joining NIIT, Raghu, as he is known, was with Ingram Micro as its Managing Director for India, before moving to the technology distribution companys Asia Pacific operations in Singapore. As a part of his role in NIIT, Raghu serves on the e-skills Council of South Africa and has also had the privilege of being appointed as Chief Consultant for the Government of Wuxi, China. Raghavan holds a Post-Graduate qualification in Management from the Indian Institute of Management, Ahmedabad and has a bachelors degree from the Tamil Nadu Agricultural University in Coimbatore.

Dr. Smarajit Dey

is President, Strategic Initiatives for NIIT, and works closely with the Growth, Innovation and Corporate Development initiatives of the company. In this capacity, he has been instrumental in setting up Download Image NIITs businesses in financial services training (the Institute for Finance, Banking and Insurance - NIITs venture with equity participation by ICICI Bank) and Executive management Education through NIIT Imperia. He has also been involved with the initial planning for NIIT Universitys MBA program. Leading up to his role as President, Dr. Dey led NIITs Individual Learning Business, headed the Corporate Development and Quality functions, set up NIITs online learning venture and managed NIITs Software and Learning operations in eastern India and Bangladesh. Prior to joining NIIT, Dr. Dey served on the faculty of BITS Pilani, where he was closely associated with its Industry-Collaborative Education programs. Dr. Dey holds a Doctorate in Information Systems from BITS Pilani. He serves on the Executive Board of the Association of Indian Management Schools.

L. Balasubramanian
heads NIITs strategic initiative for Skills Development in new domains, with a thrust on employability. He has over thirty years of experience in the Information Technology industry. Since his induction into NIIT in 1988, Bala has successfully led key Download Image assignments in Software Services and IT education space. Besides establishing and growing the School Learning Solutions business in his last role, his earlier assignments included spearheading NIITs business in Southern India. Prior to this, he worked at DCM Data systems and ISRO (Indian Space Research Organisation). Bala is a graduate in Applied Sciences from the College of Engineering Guindy, University of Madras. He participates actively in Industry Associations like Confederation of Indian Industry (CII) and Computer Society of India (CSI) to highlight the cause of the industry.

Board of Directors
Rajendra S Pawar,is Chairman and co-founder of the NIIT Group, that encompasses two businessesNIIT Technologies Limited, the software and services arm and NIIT Limited, the leading Global Talent Development Corporation. Download Images Set up in 1981, NIIT pioneered the computer education market in India, creating a completely new industry segment and taking it to consolidation and maturity. Mr. Pawar has played a leadership role in nurturing NIIT and building it into a leading Global Talent Development Corporation. By pioneering NIITs innovative franchising model, he enabled the company to unleash a wave of entrepreneurship across the globe, providing young people with the opportunity to create viable businesses centred on IT learning. Mr. Pawar led NIITs foray into the software and services market, creating NIIT Technologies, a global IT Solutions organization. Assessed at SEI-CMMi Level 5, NIIT Technologies serves clients across North America, Europe, Asia and Australia. Mr. Pawar is a member on the Prime Ministers National Council on Skill Development; has served on the PMs National Taskforce commissioned to develop India into an IT Superpower; is an advisor

to the Hunan province of China; was a member of PIAC (Presidential International Advisory Council) of the Government of South Africa for IT. Actively involved in Indias key Chambers of Commerce, Mr. Pawar has led several ICT industry initiatives, giving voice to the sectors aspirations and goals. He has been a Founder Member of NASSCOM (the National Association of Software & Service Companies). He is currently a member of the International Business Council of the World Economic Forum. Global Business Intelligence firm, Ernst & Young conferred on Mr. Pawar its prestigious Master Entrepreneur of the Year Award in 1999. He has also been named the IT man of the Year by IT industry journal, Dataquest. Pawar has been awarded The Global India Splendor Award on the occasion of 60th year of Indias independence, for his work on developing human resource potential. He is a Fellow of the Computer Society of India and the Institution of Electronics & Telecom Engineers. Known for promoting industry-academia alliances, Mr. Pawar has been working closely with the countrys well-known educational institutions. He is on the Board of Governors of Indias premier institutions- IIT Delhi, countrys first global business school, the Indian School of Business, ISB Hyderabad, IIM Bangalore and the Scindia School. Mr. Pawar studied at the Scindia School, Gwalior and graduated from the countrys prestigious engineering institution, IIT, Delhi in 1972 where he pursued the B. Tech programme in electrical engineering and received the Distinguished Alumnus Award of IIT in 1995. He has also been awarded an Honorary Doctoral Degree by the Rajiv Gandhi Technical University in 2005. Having revolutionized the IT Training industry, Mr. Pawar is involved in establishing an innovative model in Higher Education. Currently a member of the Planning Commissions Consultative Group on Higher Education, he is deeply engaged in shaping the not-for-profit NIIT University. This University has been set up with a vision of being the leading centre of innovation and learning in emerging areas of the Knowledge Society.

Vijay K. Thadani, is the Co-founder and Chief Executive Officer of NIIT Ltd, India, a leading Global Talent Development Corporation. His vision and leadership has led NIIT in taking IT education out of the confines of a few exclusive universities and bringing it to the masses. Mr. Thadanis guidance led NIITs China operations to expand in over 170 locations, across 25 provinces. He was honoured as Download Images Economic Consultant to Chongqing, worlds largest city located in the Peoples Republic of China. Mr. Thadani is actively engaged with many Industry Associations. He is the current Chairman of the Confederation of Indian Industry (CIIs) National Committee on Education, Vice Chairman, CII Northern Region and Chairman of The National Accreditation Board for Education and Training, under the aegis of Quality Council of India. In the past, he has been the President of the Indian IT industry association (MAIT), and chaired Indian Governments Committee on National Information Infrastructure Policy. He serves on the Board of CompTIA, NIIT Technologies Limited and on the Advisory Board of the Maastricht University, Netherlands for India. Mr. Thadani, along with Mr. Rajendra S Pawar, Chairman, NIIT, is the Founder of not-for-profit, NIIT University established in 2009 with a vision of being the leading centre of innovation and learning in emerging areas of the Knowledge Society. A Distinguished Alumnus of the premier IIT Delhi, Mr. Thadani has lectured at prestigious institutions like University of Michigan Business School, J L Kellogg Graduate School of Management and Indian Institutes of Management.

Parappil Rajendran (Raju), Co-founder and Chief Operating Officer of NIIT Ltd is part of the core team that has developed the organization and brought it to its present position of international standing, since its inception in 1981. He is an alumnus of Indian Download Images Institute of Technology Delhi. Today, Rajendran leads the People, Infrastructure & Technology initiatives and the School Solutions Business at NIIT. He facilitates

the companys thrust with Governments in many countries for skills development in a public private partnership mode. A people-person and a believer in leveraging Information Technology for Human Resources competitiveness, he has helped NIIT emerge as one of the most exciting places to work. The company has received record number of awards ranging from Watson Wyatt award for Innovative HR Practices, Business Superbrands, No. 1 IT Training Company in India (18th year in a row), the ICT Gold medal in Vietnam, the most influential IT Training Brand in China, Best Green IT project, Gold for Excellence in e-learning award in USA, Leader in IT education in West Africa and Excellence in Learning award in Brandon Hall Research, USA; to the Best Civil Society Initiative of the year award at e-India 2009. Rajendran is actively associated with industry associations like CII, NASSCOM and FICCI. He is member of the CII National Council, Chairperson of the Task force on ICT & Skills development in CII Africa Council, member of the CII National Committee on Skills & Human Resources and Chairman of the CII Higher Education Committee. He is on the Board of Management of Guru Gobind Singh Indraprastha University and on the advisory board of NIIT University. He takes keen interest in the area of innovative deployment of ICT for human development and creation of new jobs.

Subroto Bhattacharya, is a Chartered Accountant with over 30 years experience. He possesses rich experience in the field of Finance and Management Consultancy, having worked as a part of the core team in several reputed organizations. Subroto was invited Download Images to the NIIT board as an external Director in 1998.

Surendra Singh, a retired IAS Officer, has held very senior positions in the Central and State Governments. Starting his Public Service in 1959, Mr Singh has been Special Secretary to Prime Minister of India, responsible for all the economic work in PM's Download Images Office, Cabinet Secretary to the Government of India, Secretary to the Council of Ministers and Secretary, Ministry of Industry. He was an Executive Director on the board of the World Bank,

representing India, Bangladesh, Sri Lanka and Bhutan. Also, he was director on the Boards of the International Finance Corporation (IFC) and the Multilateral Investment Guarantee Agency (MIGA). Mr Surendra Singh was invited to the NIIT board as an external Director in 2001.

Sanjay Khosla, Executive Vice President and President of Kraft International Commercial Kraft Foods Inc, is responsible for leading the companys $11 billion business outside of North America. Prior to this, Mr Khosla was with Fonterra Co-operative Group, a Download Images multinational dairy company based in New Zealand where he served as Managing Director of the companys $3 billion consumer and foodservice business. Before joining Fonterra Mr Khosla spent 27 years with Unilever in India, London and Europe. He was Chairman, Global Unilever Board for Beverages, based in Europe. Named Marketing Superstar 1998 by Advertising Age, New York, Mr Khosla is as easy building strategies for the emerging rural markets in the developing world as he is developing mature global markets. A graduate of IIT Delhi, he has attended the Advanced Management Programme at Harvard in 1998. Invited to join the NIIT Board in 2002, Mr Khosla brings to the NIIT board his vast global experience and insights in mass consumer marketing and business strategy

Ms Madhabi Puri Buch, Managing Director and CEO of ICICI Securities Limited, joined NIITs Board in 2010 as an Independent Non Executive Director. Ms Buch is a well-known figure in the banking and financial sector, heading ICICI Securities Limited as the Download Images Managing Director and CEO. Under her leadership ICICI Securities has emerged as a leading player in capital market space in the country. During her tenure at ICICI Bank, she has been responsible for the global markets business covering treasury solutions for clients, including Foreign Exchange, Fixed Income and Derivative solutions. In addition, Ms Buch has also served as the Head of global operations of the Bank, covering transaction processing and control for the retail, corporate, international and rural banking. She was also the Chief Brand

Officer for the ICICI Group. A gold medallist in Mathematics with Economics from St. Stephens College, Delhi University, Ms Buch also holds an MBA from IIM Ahmedabad. Ms Buch is also founder of the trust Toofles Foundation that undertakes a variety of initiatives for funding grassroot NGOs.

NIIT is a leading Global Talent Development Corporation, building skilled manpower pool for global industry requirements. The company which was set up in 1981, to help the nascent IT industry overcome its human resource challenges, has today grown to be amongst worlds leading talent development companies offering learning solutions to Individuals, Enterprises and Institutions across 40 countries. NIITs training solutions in IT, Business ProcessOutsourcing, Banking, Finance and Insurance, Executive Management Education, and Communication and Professional Life Skills, touch five million learners every year. NIITs expertise in learning content development, training delivery and education process management make it the most preferred training partner, worldwide. Research-based Innovation, a key driver at NIIT, has enabled the organisation to develop programs and curricula that use cutting-edge instructional design methodologies and training delivery. NIITs Individual Learning Solutions include industry-endorsed IT training programs like GNIIT, Integrated programs for Engineers (NIIT Edgeineers) and Infrastructure Management programmes (NIIT GlobalNet+). For working professionals, NIIT Imperia, Centre for Advanced

Learning, brings Executive Management Education Programs from premier B-schools in India, to their doorstep. NIIT Institute of Finance Banking & Insurance (IFBI), formed by NIIT with equity participation from ICICI Bank, offers programs for individuals and corporates in Banking, Financial Services and Insurance. NIIT Uniqua, Centre for Process Excellence, addresses the increasing demand for skilled workers in the business and technology services industry by providing training programs in relevant areas. This is a part of NIIT Institute of Process Excellence, a NIIT-Genpact venture. NIITs School Learning Solutions offers turnkey IT integration program for schools and has provided computer based learning in over 12,000 government and private schools. NIIT eGuru, is a comprehensive learning solutions for schools. To address the vast population of underprivileged, school-aged children, NIIT launched the Hole-in-the-Wall education initiative. Its achievements in the area of Minimally Invasive Education earned NIIT the coveted Digital Opportunity Award, by the World Information Technology Services Alliance (WITSA) in 2008. NIITs Corporate Learning Solutions offers integrated learning solutions, including strategic consulting, learning design, content development, delivery, technology, assessment and learning

management to Fortune 500 companies, Universities, Technology companies, Training corporations and Publishing houses. Element K, delivers learning solutions for customers and partners through a tailored combination of catalog learning products, technology, and services. The offerings include: vLab: hands-on labs, instructor-led courseware, comprehensive e-reference libraries, technical journals, and KnowledgeHub , a hosted learning management platform. NIIT, together with Element K, is now the first and the best choice for comprehensive learning solutions, worldwide. Ushering in a new model in higher education is the not-for-profit NIIT University, established in 2009 with a vision of being the leading centre of innovation and learning in emerging areas of the Knowledge Society. Nestled in the foothills of Aravali, in Neemrana, Rajasthan, the picturesque 100 acres fully residential green campus has been developed as an institute of excellence based on the four core principles of providing industry linked, technology based, research driven, seamless education.

At NI IT , w e ar e co m mi tte d to de liv er hi gh en d so lut io ns wi th th e rig ht bl en d of kn o wl ed ge , sk ill s an d ex pe rti se

Global Learning Solutions

NIIT offers a comprehensive range of learning solutions and services to address the needs of diverse audiences. We are today amongst worlds leading talent development companies offering learning solutions to individuals, enterprises and schools. We reach out to over 5 million learners across 40 countries. NIITs wide spectrum of services portfolio, comprising a mix of global solutions with a local flavor, are prevalent across varied domains. Driven by its vision of developing global talent, NIIT is helping to build a pool of employable, industry-ready professionals globally. NIIT together with Element K is the first and the best choice for comprehensive learning solutions, worldwide. As one of the leading training companies, we offer diverse portfolio of programs in areas like, IT, ITES, BFSI, Management education, School education and Professional Life Skills. NIITs Individual Learning Solutions include industry-endorsed programs in IT likeGNIIT, Integrated programs for Engineers (NIIT Edgeineers), Infrastructure Management programs (NIIT GlobalNet+). We provide technology-based learning solutions to leading corporates across the world. NIIT offers cutting-edge learning solutions to Fortune 100 companies, universities, technology majors, training corporations and publishing houses. The companys expertise in areas like strategic consulting, learning design, customized content, off-the-shelf content (elearning),training delivery, hi-end technology training, testing & assessment, and learning management enables large organisations to train cost effectively and efficiently. It facilitates a learning environment that meets their existing and emerging skills requirements.

Building a training manpower pool for business and technology services industry through NIIT Uniqua, Centre for Process Excellence, is another significant move by NIIT. This is a part of NIIT Institute of Process Excellence (NIPE), a NIIT-Genpact venture. We have been working closely with global leaders in Technology to provide training on state-of-the-art technology platforms. Our strategic alliances with partners like Adobe, Cisco, Comptia, EMC, Intel, Microsoft, Oracle, Prometric, SAS and Sun Microsystems ensures that the students capitalize on the latest skills and technology trends. NIITs School Learning Solutions offers turnkey IT integration program for schools and has provided computer-based learning to nearly 7.8 million students in over 9,500 government and private schools. We offer complete range of solutions for schools under the NIIT eGuru portfolio. The novel solution encompasses all the possible components required to service the present and future needs of a school, integrated into one package. Whether it is about imparting training in English Language & soft skills and offering School Learning Solutions or about fostering talent in rural or semi urban India through District Learning Centres (DLC), NIIT houses it all.

Global Delivery Systems

NIITs extensive delivery umbrella spread across 40 nations covers even the remotest parts of the globe and market segments. We have been providing learning solutions to individuals, institutions and enterprises by blending cutting-edge technology and education. Further strengthening NIIT's vision of developing global talent, are its enduring relationships with leaders in the technology and content space. NIIT works closely with global leaders such as Adobe, Cisco, Citrix, EMC, Intel, Microsoft, Oracle, SAS, Sun and provides training on their platforms. These relationships bring state-of-the-art learning solutions, courseware, and reference materials in the NIIT portfolio. At the same time, we are also leveraging our learning tie-ups with international partners to distribute training material worldwide. Collaborations with over 100 leading academic institutions across India, China, New Zealand, UK, Malaysia, Australia, USA, Canada and Ireland facilitates global presence of famous NIIT inside model. These educational associations have enabled NIIT to provide locally relevant training to help nations build vital talent to empower the growth of various industries facing skilled manpower shortages. In line with these strategies, NIIT has emerged as a leading player in Nigeria, Ghana, Botswana, South Africa and as a most preferred IT training institute in China with over 170 centres in 24 provinces. NIIT through its subsidaries Element K, worlds second largest e-learning library and Cognitive Arts, caters to the corporate training markets of US and Europe . The company is also leveraging the high quality infrastructure, technology tools and faculty of the best Universities in the world. Our alliances facilitates an unmatched delivery and unique educational experience that meets their existing needs and prepares them for the future.

Awards and Acknowledgements

NIIT (USA) received the CLO Gold award for Virtual World Education, for the customized training solution put together for KFC in the US

NIIT has been awarded Franchisor of the Year in Education: Information Technology in 2010 by Franchise Plus Magazine

Element K wins the Brandon Hall Silver Excellence Award for blended learning NIIT (US) Accepts Honors for Learning and Talent Management Solution at Bersin

Impact 2010 Conference

NIIT (US) ranks amongst Top 10 Training & Learning Business Process Outsourcing Vendor in Black Book of Outsourcing

NIIT HiWEL wins the prestigious Mac Arthur Digital Media and Learning Award

NIIT MindChampion Viswanathan Anand became the World Chess Champion for the 4th time. NIITs association with World Chess Champion, Viswanathan Anand, including contractual extensions, is the longest running Brand Ambassador contract in the history of Indian sport

NIIT Vietnam bags the ICT GOLD MEDAL, consecutively for the 5th time and ICT TOP 5 for the year 2010

NIIT has been honoured as the 'Most influential IT Training brand in China', on the eve of 60

years of Peoples Republic of China (PRC) celebrations

NIIT USA has been awarded the Gold for Excellence in eLearning award by Chief Learning Officer (CLO) Magazine as part of its Learning in Practice Awards, one of the
industrys highest

honors for the

second consecutive year NIIT USA featured in Training magazine's Annual 'Top 125' List NIIT USA received Brandon Hall Excellence in eLearning Award 2009 Bronze for innovation in technology NIIT USA ranked among the Top 20 Companies in the Training Outsourcing Industry in 2009, by TainingOutsourcing.com for the third consecutive year

NIIT receives the prestigious CIO 100 Award 2009, presented by CIO Magazine (a part of the IDG group). The Award, in its

fourth year in India, has been honouring exceptional work in IT leadership worldwide for the past 22 years

NIIT has received this recognition for the pioneering work done on revamping our website:www.niit.com

NIIT was conferred the Top IT Training Company Award 2009 by the countrys leading publication group Cybermedia, the publisher of Dataquest. (NIIT has been getting this award successively for the past 16 years, since the inception of this category)

NIIT received the ICT Gold Medal Vietnam for the 4th year in a row in July 2009

NIIT received the Best Learning Partner award from CISCO and Microsoft in 2009

NIITs Institute of Finance, Banking and Insurance (IFBI)

was recognized as the Best Training School by The Week Nielsen survey in 2009 NIIT received the Best Green IT Project award by PC Quest for Vlab in 2009

NIIT ICT enabled Learning Solutions bagged the following awards in the digital learning category at eIndia 2009, Indias Largest ICT event. ICT Enabled School of the Year Award The Scindia School, Gwalior, Madhya Pradesh

Civil society / Development agency Initiative of the year - Hole in the Wall Education

Educational Institution as per Avaya GlobalConnect Customer Responsiveness Awards in 2007 for the third consecutive

Government / Policy Initiative of the year Implementation of Shared

Computing Technology in 5000 Govt. schools of Andhra Pradesh NIIT has been accorded the Business Superbrands 2008 status for the second time by the Superbrands Council NIIT recognized by UNESCO for innovation in ICT in Education in 2008 NIIT (HiWEL) has been conferred the coveted Digital Opportunity Award by World Information Technology Services Alliance (WITSA) in 2008 Ranked amongst Indias Most Trusted Services Brand in Economic Times Brand Equity survey in 2008 Ranked amongst Indias Most Respected Companies in the IT sector in a survey done by Business World magazine in 2007

NIIT was ranked as Indias Most

Customer Responsive year The company was awarded the Indian Franchisor of the Year Award in 2007 by Franchising Association of India

NIIT was ranked amongst the Top 10 Business Brands since 60 years of Independence, by a leading Indian magazine The Week in 2007

The company received the Award for Excellence in Innovative HR practices 2005 by Delhi Management Association and Watson Wyatt World

NIIT is the only Indian Education company to be featured in The BCG 50 Local Dynamos

Slumdog Millionaire won the Oscars in 2009. The movie was based on the book Slumdog Millionaire (previously published as Q&A), written by Vikas Swarup. The author credits Hole-in-the-Wall Education Ltd.

(HiWEL) as his inspiration for the book

Solutions For School

NIIT eGuru : The Complete School Solution
There is nothing as exhilarating as the Joy of Learning. To a child, the world is a magical place to be explored and he/she has the insatiable urge to comprehend the world around. Learning can happen anytime and anywhere and the child needs to be empowered to inculcate learning as a 24 by 7 habit. A major part of a childs learning happens in school. However the process of learning in a school is not confined to the classroom alone and can happen at multiple touchpoints like labs, playground, library etc. At the same time, the knowledge gained in school needs to be coupled to life outside the school. Technology can be used as a tool to enhance the learning capabilities of kids by making the learning process more engaging, interactive, thought provoking and hands-on. It can also help them co-relate classroom learning with day-to-day life. We at NIIT are committed to work towards harnessing technology to come up with appropriate learning solutions which bring back the joy of learning to young minds. With almost a decade of experience in providing complete range of IT enabled learning solutions for schools, NIIT has impacted lives of more than 9 million kids covering over 15000 schools across India. Through NIIT eGuru, we at NIIT seek to revolutionize the way learning happens in schools.NIIT eGuru is a holistic education solution for schools that utilizes appropriate technology as backbone and encompasses all the possible components required to service the present and future learning needs of a school. NIIT eguru suite of consists of Interactive Classrooms for teachers, Math lab, Mobile Science Lab, IT Wizard, Learning lab for students and Quick School, an Education Resource Planning solution for the school management. We invite you to join us in this mission of making learning a joyful experience for young minds.

NIIT GlobalNet+ is a portfolio of industry-endorsed training programs for students pursuing their Diploma/Graduation from any discipline in the Networking & the Infrastructure Management space. The courses, delivered through hi-tech networking labs, online classrooms and vLabs, provide learning on Advanced Networking Technologies, Infrastructure Management, Business Desktop

Deployment, Wide Area Networking (WAN), Operating System Deployment and Support. The course is mapped to certification from Cisco, CompTIA, EMC2 and Microsoft.

NIIT Globalnet+ Networking and Infrastructure Management Programs

Infrastructure Management Services refer to the day-to-day of the IT infrastructure-Hardware, Networking, Server needs of any organization. With organizations offering end-to-end IT services to domestic and international clients, managing IT infrastructure has become critical for businesses and enterprises. According to Nasscom, the global IT Infrastructure Management Services (IMS) market is estimated to be between $86bn and $150bn. Also, IMS exports from India are expected to grow at 50% over the next 3-5 years, contributing close to 20% of the total IT revenues. Rapid growth and massive spends on IT enablement in the BFSI, Service, Telecommunication has lead to these industries to focus on core business and outsourcing their IT services rather than maintaining them in-house. As a result, the job opportunities in the Networking and IT Infrastructure Management are huge and multifold. As per an IDC survey, 3,75,000 Networking jobs will be created by 2009, which will create a shortfall of around 1,00,000 skilled professionals in this domain. Thus, there will be a huge shortfall of skilled professionals in this domain.To cater to this huge gap, NIIT Globalnet+ presents an opportunity for students through its new industry-endorsed curriculum in Networking and Infrastructure Management. The course focuses on skills beyond networking, thus, making the students ready for the fastest growing domain of IT services.

Career Programs GNIIT

The industry-endorsed GNIIT program : A brief overview

The new GNIIT program has only one objective to transform you into the most sought-after global professional. More specifically, it aims to equip you with skill sets employers value. Over 36000 GNIIT-ians have already discovered this for themselves, having secured good jobs in companies that include 18 of the Top 20 IT companies. The curriculum for this program is developed with inputs from the IT industry and imparts GNIIT-ians with specialised skills essential to build a successful IT career. Special Productivity Tools and Industry Orientation modules combined with a year of Professional

Practice at leading IT & IT-User organisations prepare GNIIT-ians for real life work environments. Added to this are global technology certifications that open doors to the best career opportunities worldwide and ensure that every GNIIT-ian enters the working world as a complete global professional. GNIIT can be pursued along with graduation, virtually ensuring employment as soon as you graduate.

Banking, Finance, Insurance

IFBI (Institute of Finance, Banking and Insurance) has been set-up to cater to the manpower requirements of the exponentially growing finance sector in India. IFBI was jointly set up by NIIT, Asia's No. 1 in IT Education and Training and ICICI Bank, the No. 1 Private Sector Bank in India. NIIT's expertise in the design and conduct of distributed nonformal education and its experience of manpower-development for India's IT sector combined with ICICI Bank's domain-knowledge across the spectrum of financial services and its leadership status within the banking sector, makes it an unbeatable combination for both students and the industry IFBI's programs focus on creating entry -level manpower ideally suited for modern day Banking, Financial Services and Insurance sectors. Other short term programs cater to skill up-gradation skills. All program offerings of IFBI blend core domain knowledge and usable skill requirements with technology familiarity, customer handling, honing skills and marketing skills, effective communication and infectious positive attitude. In short, IFBI's offerings , are designed in the context of modern day finance sector. Domain knowledge, hands-on application-orientation, technology-familiarity and customer-service are the defining characteristics of IFBI programs of study and of students groomed by it.

IFBI's Career Programs for individuals: IFBI has launched new set of career programs under it's Banking & Financial Services (BFS) series with 100% Placement Assistance (conditions apply). IFBI programs offered under BFS curriculum : i. Honours Diploma in Banking and Financial Services (HDBFS) ii. Post Graduate Diploma in Banking and Financial Sercvices (PGDBFS) iii. Diploma in Banking and Financial Services (DBFS)

The Dual Qualification offer is specifically designed for college students.It enables 2nd year/ 3rd year students to gain two distinct qualifications while studying in college. The Dual Qualification approach, obviously gives the student a competitive edge in the market place as students with a graduation degree and IFBI qualification, can prepare for the better career opportunities, highly valued by employers. IFBI has established itslelf as a leading institute that caters to manpower requirements of many reputed organizations. A student pursuing the programs under BFS curriculum can aspire to get a career start in any domain of BFSI with top organizations. The above post graduate programs are offered with internship/placement tie-up with leading BFSI organizations - ICICI Bank, HDFC Bank, Yes Bank, Kotak Mahindra Bank, ICICI Lombard, ICICI Prudential, Laxmi Vilas Bank, Wealth Advisors Inc., Karvy, Fullerton, ICICI Securities and

so on.

IFBI's Corporate Training Programs IFBI aims to become the preferred training partner for the BFSI (Banking, Financial Services and Insurance) sector. IFBI has been very actively supporting the training needs of the corporate sector. Since May 2006 , IFBI has conducted many corporate training programs for the Banking & Financial Services organizations. It has trained over 9000 employees of leading organizations like ICICI Bank, UCO Bank, Vijaya Bank , Kotak Mahindra Bank, Bank of India and so on. IFBI's Short Term Programs The objective of such programs is to give quick updated knowledge on various subjects in the domain of BFSI (Banking, Financial Services and Insurance). These short term programs are aimed at equipping working professionals, students, housewives, adults with necessary knowledge & skills ranging from financial awareness to business communication, required to become a more confident individual and professional. In the Short Term Program Series, IFBI is offering following Programs -Swift Personal Finance

-Business Communication and Personal Effectiveness

Information Technology Learning Solutions

NIITs journey to success began with a dream, a dream to bring computers and people together in a way that would allow the world to reap the benefits of IT education. To turn this dream into reality we needed to create a talent pool of bright young minds who would power the engines of growth of the global economy. This dream shaped NIIT an organisation which started as an IT training institute in 1981, is today an Indian multinational that offers learning and knowledge solutions to 5 million students in 10 languages, across 32 countries with wholly owned subsidiaries in Asia-Pacific, Europe, Japan and USA.

In the last 25 years, NIIT has successfully trained IT professionals by pioneering computer education in India which, today, is in the forefront of global IT and BPO services trade. Since the beginning, the emphasis has been on the use of technology in education. Not only are all the education programs technology-intensive but we also provide technology-based learning solutions to leading corporates across the world. Our network reach spans 1.25 million school students, several thousand corporate executives, we also have partnerships with 69 Universities worldwide to whom we are a provider of technology and content as well as a partner in the formal education space.. With a wide reach over 250 cities & towns in India with over 480 education centers and learning hubs in over 180 academic institutions, no wonder, Dataquest has conferred upon NIIT, the Top IT Training Company Award 2007. NIIT has been working closely with global leaders in Technology to provide training on state-of-the-art technology platforms.The alliances with some of the most eminent names in the industry like Adobe, CompTIA, Cisco, EMC2 , Microsoft, Oracle, Sun Microsystems, Sun Solaris, SAS Institute and many more to ensure that the students capitalize on the latest skills and technology trends, so that they are better able to meet the ever-increasing industry requirements. An institute is recognised by the demand for its students in the industry. That is why, we at NIIT have an industry collaboration division with an unmatched track record in helping young NIIT-ians find their dream careers. In fact, NIIT has been rated as the first choice of employers for recruitment by Dataquest. NIITs strong research orientation enables it to constantly innovate in the areas of instructional design methodologies and curricula development. A unique industry-endorsed curriculum, crafted by NIIT enhances the job-readiness and employability of learners and equips them for the real world of work. At the same time, the company also addresses the skill requirements of IT professionals and engineers who wish to upgrade their skills on new and emerging technologies.

Some Key learning solutions for Individuals include the following:

Career Programs:
NIITs flagship career program GNIIT enables over thousands of learners to become the first choice of recruiters in the IT and non-IT domains, every year. Its unique, 12-month Professional Practice enables students to experience a live working environment.

Technology Learning Solutions for Engineers

NIITs Edgeineers series helps engineering students and engineering graduates get acquainted with high-end technologies and meet requirements across their academic lifecycle.

Networking & Infrastructure Management Programs

NIIT offers students and professionals its GlobalNet+ portfolio of industry-endorsed Infrastructure Management programs through hitech networking labs, online classrooms and vLabs. These courses provide learning on Advanced Networking Technologies, Infrastructure Management, Business Desktop Deployment, Wide Area Networking (WAN), Operating System Deployment and Support.

Basic Computer Programs

NIIT has created IT awareness programs to equip large number of people with basic IT skills thereby bridging the digital divide. Housewives, school and college students, senior citizens can enroll for NIITs Swift programs to learn the basics of computers.

Short Term Technology Programs

Programs in Alliance with major software & technology vendors like Adobe, Microsoft leading to global certifications.

Academic Alliances
NIIT has established relationships with over 100 Universities & Colleges across the world, including the following: AIS St. Helens, New Zealand Chongqing University, China Deakin University, Australia Dundalk Institute of Technology, Ireland East London College, UK Kuvempu University, India Northumbria University, UK (only for Malaysia) RMIT University, Australia Southern New Hampshire University, Phoenix The Open University, UK The University of Bolton, UK The University of Winnipeg, Canada University of Canberra, Australia University of South Australia

It has also penned partnerships with Indias leading B-Schools including the Indian Institutes of Management in Ahmedabad, Kolkata, Indore and Lucknow, IIFT-New Delhi, and IMTGhaziabad. Aria Institute of Higher Education , Mazar-i-Sharif, Afghanistan

Government Alliances
NIIT is working in tandem with various Government organizations such as: Ministry of Social Justice and Empowerment Ministry of Finance Income Tax Department Ministry of External Affairs National Informatics Centre National Informatics Centre Services Incorporated Directorate of Advertising and Visual Publicity GAIL (India) Limited Delhi Metro Rail Corporation Ltd. Bharat Sanchar Nigam

Ltd. Bharat Petroleum Corporation Ltd. Indian Airlines Ltd. Power Grid Corporation of India Ltd. West Bengal State Electricity Distribution Company Life Insurance Corporation of India Indian Farmers Fertiliser Co-operative Ltd. Defence Research and Development Organisation

Assam Electronics Development Corporation Ltd.

North Eastern Council Jaipur Vidyut Vitran Nigam Ltd.

UCO Bank

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Life @ NIIT
Being an NIITian means living much beyond a professional life. We believe in the work life balance and ensure a working environment that provides opportunities that demand learning, thinking and innovation. We offer an environment where all-round development is as much of a goal as realization of career ambitions. At the same time, we assure that NIIT remains a fun place to work 24x7x365, as stringent deadlines and tough commitments go hand-in-hand with strategies designed to help you unwind and beat unwanted stress.

Every day is a fun day at NIIT, as we heartily enjoy partying, festivals, birthdays, anniversaries, achievements and most importantly Annual Day which is celebrated with gusto. Our Annual Day, in fact, a highlight of our Fun roster, is a for NIITians, by NIITians and of NIITians event that

echoes across our global offices. The event spells collective, non-stop fun with some truly imaginative unleashing of creativity. Gookie, our fun mascot, additionally brings you a range of benefits you only dreamed of before. We were the first organisation in India to introduce a Dating allowance and Paternity leave. At NIIT, perks and privileges are an important part of the special life we want to build for you and your family. Our endeavour is to keep you incentivised through traditional and unique reimbursements, so you feel encouraged to strive harder and aim higher in the workplace. NIIT is more than just a career destination. It is a way of life, where fun is given as much priority as performance figures and where every NIITian is considered an important part of our universe.

For a company that has attained dominant position in training and education arena in diverse fields, excellence is the way of life. We foster career building by providing opportunities that demand learning, thinking and innovation. A preferred workplace owing to the career enhancement potential, we offer an environment where all-round personality development is as much of a goal as realisation of career ambitions. Diversity of our business verticals allows you to move from one business line to another, thus enriching your professional experience. We work with leaders who motivate us and friends who challenge us. Our success depends on having the very best people, who are extremely motivated and trained to meet the highest global

standards. For over 3,500 NIITians across the world who are the key strength of the company, we offer a perfect platform to grow, learn and have fun!

Trainers Drome
Trainers drome is the destination for those who have a passion for sharing knowledge and a commitment to developing highly skilled workforce that meets international standards and benchmarks. It is the place where we have listed our requirement for trainers across all business lines and geographies. Being a Trainer at NIIT could open doors you never thought existed. It could push your creativity to new heights, enabling you to innovatively engage with your learners. Thats because NIIT provides you with a work culture and environment where out-of-the-box thinking is actively encouraged. If you believe you can make a difference to the lives of learners across the world, by giving their imagination wings, check out what we have for you.

SWOT ANALYSIS FOR NIIT PRODUCTS

STRENGTH
NIIT is a brand in itself. Aggressive Marketing strategy. NIIT has strong distribution network as compared to competitors. NIIT available Products can provide solution to any environment. Customized products for every type of customer for example

up gradation as per the requirement of customer.

WEAKNESS
NIIT has not been able to establish an entry barrier for competitors. Services provided by NIIT are not up to the mark.

Channel partner of NIIT has not much capable to provide good and

frequent services to their potential customer.

OPPORTUNITIES
NIIT products because of their price factor over other companies The new Technology that provided by NIIT is one of the big Lower rates of different models give opportunities to NIIT for grab

and assemble are gaining popularity. opportunities that NIIT have. the assemblers market.

THREATS
expected.
Easy availability of substitute products

Possibility of more new players come in the same business is

RESEARCH METHODOLOGY
Marketing research means the systematic gathering, recording, analyzing of data about problems relating to the marketing of goods and services Marketing research has proved an essential tool to make all the need of marketing management. Marketing research therefore is the scientific process of gathering and analyzing of marketing information to meet the needs of marketing management. But gathering of observation is must be systematic. The systematic conduct of research requires: Orderliness, in which the measurements are accurate.

Impartiality in analysis and interpretation.

All of research can be categorized into basic and applied. 1. BASIC RESEARCH: - Basic Research is that intended to expand the body of knowledge for the use of others. 2. APPLIED RESEARCH: - Applied Research is one, which is carried out to find the solution for a particular problem or for guiding a specific decision. It is usually private in nature. My research on NIIT is carried on for guiding specific decisions and its results are useful only to NIIT for taking particular decision regarding product quality, staff and security. Hence the nature of my research study is APPLIED RESEARCH .

Process of Marketing Research:

The marketing research is done in systematic process. The Researcher has pursued the below process of marketing for my study at NIIT

Problem Identification

Research Design

Data Collection

Data Analysis & Interpretation

Research Report & Presentation

5.4.1) Problem Identification:

The first and the most important step of marketing research is properly defining the problem. In order to identify the research problem two categories of problem should be carefully noticed. Here the researchers problems are: A number of customers are not satisfied with services, new schemes and offers. A number of customers are not satisfied with the network coverage. A number of customers are not satisfied with the rates of NIIT. A number of customers are not satisfied with the schemes. A number of customers are not satisfied with the service of of NIIT.

RESEARCH DESIGN:
Research design indicates the methods and procedure of conducting research study. Research design can be done in following three types:1 Exploratory Research:Exploratory research focuses on the discovery of new ideas and is generally based on secondary data. 2 Descriptive Research:Descriptive research is undertaken when the researcher want to know the characteristics of certain groups. 3 Causal or Experimental Researches:An experimental research is undertaken to identify causes and effect relationship between two variables. The Research Design is: Descriptive Research Design

A) Sampling Plan:
The researcher has design a sampling plan that is consist of five decisions. I) Sampling unit:

Who is to be surveyed? The Researcher has selected youngsters, businessmen, and housewives, employees to conduct survey and to measure satisfaction level. II) Sampling types:

There are two types of sampling i.e. Probability Sampling and Non probability Sampling. i) Probability Sampling : -

Probability sampling means each unit of the universe has equal chance of getting selected. The most frequently used probability sampling methods are as below: a) Simple Random Sampling.

b) Stratified Random Sampling. c) Multi-stage Random Sampling. d) Cluster Sampling. e) Multi phase Sampling. f) Replicated Sampling.

ii)

Non Probability Sampling:Non Probability sampling contains following methods:-

a) Judgment Sampling. b) Convenience Sampling. c) Panel Sampling. d) Quota Sampling For this purpose the researcher has used non probability convenience sampling.

I)

Sample Size: Sample size means limited numbers of respondents covered under the research study from a

population and the researcher has taken a survey of 100 respondents to know the satisfaction level of customer. II) Sampling Area: The researchers area for survey was: I) NIIT.

Sampling Unit: Here the researcher has randomly selected the respondents of the Mathura city.

Limitation of the study

Through I have tried my level best to make the study and he report writing qualitative & excellent, the following limitation are remain overcome in the study.

NIIT has a huge market national and international level,.

The time period allotted for the study i.e. two months is a short period for completing this type of activities.

 The accuracy of the project and conclusion is totally depending on the accuracy of the data collected and analyzed.

This project is related to summer season-2011 only. The result not same for all season.

Que 1:- Do you feel there is much scope for jobs if you are computer literate ?

78% of the respondents set there is good scope of job if one is computer literate while 22% of the respondent denied the fact.

1. Partner/Demo Center
Criteria Rating Scale Very High 8 High 6

Problem of Channel
Moderate 4 Low 2 None 0

S. No

Problem 1 Supply of Product

A) From Company

Desktop

Laptop/Note Book

Very High
B Moderate ) High

Moderate Low Low High Moderate Moderate

2 3 4 5
From Distributor

High Time of Delivery Packaging Model Version Very High Very High

Scheme Comments:
From the above table and chart, it is clear that the main problem of company is no supply or less supply of product from channel partners. Hence company should give attention towards it. Otherwise chances are more for shift brand of current as well as future customers.

1. Display
Criteria Rating Scale Sr. No. Excellent 10 Very Good 8

Effect of Product and Poster

Good 6 Average 4 Poor 2 Poster Display None 0

Address of Channel Partner/demo center 1 Visual computers 2 Reliance info solutions

Product Display

Average Average

Good Average

. 3 Fortech scomputers pvt.ltd . 4 Stela computers Good Average Very good Very good

. 5 Express computers . Good Good

Que:-2 Which institute for computer education you preferred most?

70% of the respondent said that they have noticed the advertisement done by NIIT

1.
Criteria
Rating Scale

Scheme to consumers
Very High
8

High
6

Moderate
4

Low
2

None
0

Sr. No. 1. 2. 3. 4.

Scheme Name Bandal Offer Free Tour Package Free CD Pack Free Upgradition in RAM

Demand Very High Low High Moderate

Comment: From the above chart reveals that Bandal Offer is very popular scheme among the customers. This scheme also gives the sales volume to the company because this scheme is available with all models of NIIT PCs Company should modify tour package and highlight the free upgadition in RAM.
4. Do you think pricing of the products/services are appropriate?
Response Very high High No of Respondents 3 5 16 6 Percentage 10% 17% 53% 20%

Proper
Low

Interpretation: Majority of clients feel that Pricing of services is proper(53%), mere 10% told that its very high. 20% of the clients told its low. Overall, the Pricing policy of Globals is the key reason that keeps its clients satisfaction high.

5. Rate the service provided by NIIT.

Response Excellent Good No of Respondents 5 15 8 2 Percentage 17% 50% 27% 6%

Average
Poor

Interpretation: About 50% of the clients rated service of Globals Good and 17% rated it as Excellent. Rating for the services of NIIT gives positive outlooks and affirms the fact that NIITprovides world class quality solutions and are on their toes to serve the customer every time. .

6. Are you satisfied with the courses provided by NIIT?.

Response Yes No

No of Respondents 23 7

Percentage 73% 27%

Interpretation: 73% of the clients expressed that they are satisfied with the quality and process of the solutions provided by Globals. But more than a quarter of clients(27%) are dissatisfied with the service which Globals has to address quickly 7. How did you came to know about NIIT?

No of Respondents 7 12 6 5

Percentage 23% 40% 20% 17%

Interpretation:

Que:-5 Which of the following feature you like most

17%

Scholarship Program 25% Direct Discounts Placements 26% Good Education

32%

32% of the respondent liked placement facility 26% liked direct discount 25% scholarship while 17% liked good education while taking the admission

Themes for EPP

a)

Celebration of NIIT's 25th anniversary. The EPP is a way of NIIT thanking its corporate and group company employees for their support.

b) Pricing much lower than market pricing given in view of the celebrations.
c)

No Sales tax or 0% sales tax billing from Pondicherry. A27

d) Less / No Channel margin makes the prices more attractive e) Spot finance approvals for the employees. ICICI & Bajaj Auto Finance ltd. f) Portray the EPP as a value ad for the employees by the HR in the concerned org. g) Exchange offers can be a main theme for doing EPP in an account.

h) A lot of peripherals also get sold in the process of doing EPP; these can be accounts where in we have sold Toshiba's, since Employees could buy printers/web camera/Ups etc.
i)

Consumer finance in 72 cities through Bajaj auto finance ltd will aid in rolling EPP in up country locations.

Suggesstions: 1) Employee 4-5 winter trainees for EPP, develop a project around EPP for them, which is a combination of Sales & mtkg. 2) These winters Trainee has to be trained by the person responsible for EPP. 3) Once the trg is done the winter trainee will own and carry out the following. a) Tele-Mktg for fixing up appointment from the Databases that we have - Toshiba, DSO/OA accounts, Misc. b) Sending standard proposals to all HR/ADM/IT people concerned for EPP in accounts on e-mail. c) Take a first level call in the account, pl. do 1-2 pilots with winter trainee to explain the process d) Map all societies / corporate organizations in the city for more than 50 employees for NIIT to do EPP. e) Map all consumer walk-ins places for dealers to do road shows. f) Maintain MIS for all EPP for the sales executive. 4) Find out competition details on EPP- Example Compaq now reinitiating EPP, hence s/he can get details. 5) Roll out the EPP program, winter trainee own 2-3 dealers for carrying

& rolling out EPP. 6) Provides genuine feedback, post the EPP show, about a) EPP feedback. b) Dealer. c) Offers & bundles. d) Employees in the org. e) Misc- place, response, prospects, org, timing etc.

RECOMMENDATION Relationship
To do any business requires a bridging between buyer and seller .so NIIT should appoint a term of dynamic marketing executive who can established a good relationship with institutes, Schools and corporate houses. Frequent follows ups will certainly prove fruitful for NIIT in the long run.

Brand Image
NIIT has a strong brand image in the market Brand image help always help in pushing a product into the market But in the case of Laptop and Higherversions it seems that NIIT hasnt made full utilization of its brand image.

ADVERTISEMENT
Advertisement in the form of road shows, pamphlets and banners in public places, schools, collages and corporate houses organize by NIIT by sales team of western UP.

In Mathura region very potential customer is a institutional in Area.

industrial

Conclusion
After the comprehensive study of the secondary and primary data has been found that NIIT holds numero first position education.This supremacy is due to its sound and promotes after sales services, which are also the preference criteria for ministries to buy any IT product. Undoubtedly NIIT is leader in after sales services .As well as NIIT is a leader in education products but to sustain its leadership and cope up with the intensify competition it has to improve in other field too. Quality and technology are naming few.

BIBLIOGRAPHY
TEXT BOOK
Philip Kotler (2004) Marketing management C.R. Kothari (2004) Research Methodology G.C.Berry (2002) Marketing Research

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