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Table Of Contents

Brief on the Current Market
Business Analysis for Lipsticks
Customers
Market size and growth
Benefits that consumer is seeking
Decision maker
Retail channel
Consumer Information Sources
Buying Process
Frequency of purchase & seasonal factors
Quantity purchased at a time
Companies
Competition
Lakme’s strategy
Collaborators
Environment
Finding & Positioning for the Target Market
Market Segmentation
On the basis of Geography
Population Demographics
Psychographic Characteristics
Behavioural Characteristics
Target Market
Positioning
Consumer Behavior Analysis
The A-C-V Analysis
The Onion Peel Framework
Our Product Offering:
Product
Pricing
Promotion
Sales promotion can be-
Advertising in media
Public Relation (Spin)
Placement
Appendix A
Transcript of Interview – Priya
Transcript of Interview – Hina
Transcript of Interview – Vinita
Transcript of Interview – Neha
Transcript of Interview – Kusha
Transcript of Interview – Richa
Transcript of Interview – Deepika
Transcript of Interview – Bhairavi
Appendix B
Appendix C: Vote for Popular Lipstick
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Published by Amit Raman

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Published by: Amit Raman on Jul 12, 2011
Copyright:Attribution Non-commercial

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