OPPORTUNITIES

Half of citizens of Mexico are under the age of 18 Chronic shortage of Fresh Milk in Mexico 40% of Milk sold in Mexico was Un-Pasteurized Reduced incentives for local producers to produce milk Trade Barriers dropped in 1991 Low Labor Cost

THREATS
Only Half of households in Mexico have Refrigerators Supermarket turn-off their electricity over night Scarce Dairy farms in Mexico

STRENGTHS
Dean Foods company is well-known in united states and Europe for producing dairy products. One third of the Dean s dairy products output is consumed in Mexico. Company could buy an existing Mexican Dairy Company could Export products from United States Company has Mexican distributor for its products

1- As half of citizens in Mexico are under the age of 18, Mexico will be a potential market for selling milk and milk products. 2- As barriers of trade dropped in 1991, Dean Company will be able to Export and Import products whether dairy products or vegetables 3- Buying an existing market dairy farm and providing it with labor of low cost, therefore we will get high production with low cost

1- Dean food company will pay the stores to maintain the electricity 24 hours a day . 2- Due to scarce of Dairy farms in Mexico, we can buy the existing dairy farms and export the rest of markets needs from the United States.

WEAKNESSES
Dean Foods sells milk in Gallon Jugs only Lack of special Quality Control Standards.

1- Dean food company will use small carton packs for daily consumption as only all households in Mexico had refrigerators . 2- We will develop a special Quality control standards to increase our share and get the 40% of the unpasteurized milk in Mexico.

1- Instead of selling Milk in gallon jugs, Dean food company will use small carton packs for daily consumption as they dont get spoiled. 2- Dean food company will set up refrigerated cases in sin supermarkets and pay stores money to maintain electricity 24 Hours a day .