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Erikaluz Consuelo
PRICE
The 2.5-liter coca- cola has a
cost of 4,500 pesos en envase
coca retornable la 2.5. Iiter has
a cost of 6,000 pesos in cocaine
envase desechable la 3 liter
disposable container has a cost
Coca de6.000 pesos la 1 liter
glass Coca pesos la 2000 600 ml
. has a cost of 2,100 can pesos
la will cost 2000 pesos.
SQUARE
Indirect strategies Square
distribution The Coca-Cola
Company
used
intermediaries
in
distribution. The company
does not sell its products
directly to consumers.
Coca
-Cola
should
continue using intensive
distribution
strategy
;
products are
sold
in
almost all exit points.
promotion
Coca -Cola does not skimp
en dares to know and stay
in the mente de consumers.
Since its origins registry
their brand , patented
formula and us envies with
silhouette of woman .
Inverted aproximadamente
in marketing 5% of its sales.