“With the name of Allah the most beneficial and the

most merciful”
 PRESENTAION

SPECIALIZATION : MARKETING.

PRESENTED TO : MISS , DUR - E - NAJAF.

PRESENTED BY : IRFAN UL HAQ. (1631-209001)

PRESTON UNIVERSITY LAHORE CAMPUS.

INTRODUCTION OF COCACOLA.
Founder : John Syth Pemberton 
Type : Soft Drink (Cola)
Manufacturer : The Coca- Cola Company
Country of Origin : United States
Introduced : 1886
Area served : Over 200 countries
Color : Caramel E-150d
Employees:92,400
Servings per Day:1.6 Billion
Website : www.coca-cola.com
 MISSION STATEMENT.
Customer is king; Customer demand drives everything we do.

Brand Coca Cola is the core of our business.

We will be the best marketers in the world.

VISION STATEMENT.
• Be a highly effective, lean and fast-moving organization.
 OBJECTIVE OF COCA COLA

“Increase the volume of sales up to the maximum level as much as

possible during the
current fiscal year.”
ORGANIZATIONAL HIERARCHY
OF COCA COLA.

Managing Director

Chief Operating Officer (Sales)

 HISTORY IN PAKISTAN.
• Coca-Cola began in Pakistan in 1953.
• serves 70,000 customers/retail outlets.
• CCBPL plants in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahim Yar
Khan, Multan and Lahore.

SLOGANS.
• 1886 Drink Coca-Cola
• 1908 Get the genuine
• 1923 Enjoy thirst
• 1934 When it's hard to get started, start with a Coca-Cola
• 1942 The only thing like Coca-Cola is Coca-Cola itself
• 1956 The friendliest drink on earth
• 1993 Always. Coca-Cola
• 2001 Life is Good
• 2003 Jo Chaho Ho Jaye Coca Cola Enjoy
• 2004 Flight Of Delight
• 2005 Galay Delicious Taste
• 2006 Thanda matlab coca cola
• 2008 khaly pily jila coca cola
• 2009 Aja jashan mena lay
• 2010 Brrrrrrrrrrrrrr
 DEPARTMENTS OF COCA COLA

There are 6 functional departments within Coca Cola, these are:

• Marketing

• Finance

• Packaging

• Sales

• Research and development

• Administration
 REGION WISE CONSUMPTION
OF COCA COLA

15%
27%
3.555
billion cases
6.399
billion cases
17%

4.029 Latin America

billion cases
North America

24%
17% Europe
5.688
4.029
billion cases
billion cases Pacific

Eurasia & Africa

MARKET POSITION OF COCA COLA WORLDWIDE.
10%

Coca Cola

Pepsi
30%

60%
Others

MARKET POSITION OF COCA COLA IN PAKISTAN.

10%

Pepsi

Coca Cola
36% 54%

Others
 BRANDS OF COCA COLA
• ENERGY DRINKS.
For those who want high-intensity approach to life.

• JUICES/JUICE DRINKS.
Offering both adults and children nutritious, refreshing and flavorful beverages.

• SOFT DRINKS.
Dozens of soft drink brands provide flavor and
refreshment in a variety.
SPORTS DRINKS.
Providing rapid hydration and terrific taste for fitness-seekers
at any level.

TEA AND COFFEE.

Satisfying both traditional tea drinkers and today's growing
coffee culture.

Water.
Smooth and essential, our Waters and Water Beverages offer hydration in its purest form.
BCG (BOSTON CONSULTING GROUP)
APPROACH.

STAR.
COKE CLASSIC.

CASH COWS.
SPRITE

QUESTION MARKS.
SPRITE 3G,SPRITE ZERO , DIET COKE, KINLAY.

DOGS.
FANTA.
COMPETITORS OF COCACOLA.
•PEPSI
•MECCA COLA
•AMRAT COLA
•RC COLA 
•SHANDY COLA 
•QIBLA COLA
•FUTURE COLA
•UNILEVER
 COMPETATIVE ADVANTAGES.
• BRAND NAME, SYMBOL, BOTTLE SHAPE.
• DIET COKE
• SNATCHING AWAY CUSTOMERS
 SWOT ANALYSIS.
•STRENGTH.
Popularity
Well known
Branding obvious and easily recognized
A lot of finance
Customer loyalty
International Trade
• WEAKNESSES.

Word of mouth.
Lack of popularity of many Coca Cola’s brands.
Most unknown and rarely seen.
Result of low profile or non-existent advertising.
Health issues.
• OPPERTUNITIES.
Many successful brands to pursue.
Advertise its less popular products.
Buy out competition.
More Brand recognition.
• THREATS.

 Changing health-consciousness attitude.

 Legal issues
 Health ministers
 Competition (Pepsi)
 GROWTH STRATEGY.

• MARKET PENITRATION.
• MARKET DEVELOPMENT.
• PRODUCT DEVELOPMENT.
• DIVERSIFICATION.
 SEGMENTATION STRATEGY COCA COLA

• GEOGRAPHIC SEGMENTATION.(INTERNATIONALLY)
• CLIMATE.
• LOCALLY.
• DEMOGRAPHIC SEGMENTATION.
 Age
 Gender
 Family type
 Income
• PSYCHOGRAPHIC SEGMENTATION.
 Social class
 Level of education
• BEHAVIOURAL SEGMENTATION.
 occasions
 MARKETING MIX OF COCA COLA.
• PRODUCT.
Core product , Actual product.

• PRICE.
Competitive based , promotional based . Discounts.

• PLACE.
More than 200 countries.

• PROMOTION.
Incentives to retailers and dealers , Seasonal discounts, special offers.
 DISTRIBUTION CHANNELS.
• Direct selling.
• Indirect selling.
ADVERTISING STRATEGY.
• Print media.
• Pos material.
• T.V Commercials.
• Billboards & holdings.
 SALES PROMOTIONAL ACTIVITIES.
• COCACOLA CRICKET.
• COCACOLA CONCERTS.
• COCACOLA FOOD MELA.
• COCACOLA BASANT FESTIVAL.
• COCACOLA GO-RED.
• COCACOLA PARTY IN PARK.
• COCACOLA SHOPPING FESTIVAL.
• COCACOLA PET PROMOTION.
• COCACOLA RAMAZAN CAMPAIGN.
 CONCLUSION.
• We have concluded that despite the fact Coca Cola currently occupies the
market leadership position overall but it does not guarantee that the
company will sustain its position in the future as well. In Pakistan as
compared to Pepsi, Coca-Cola has less number of consumers as Pepsi’s
market share in Pakistan is approximately 54% where as Coke market
share is hovering about 36%, hence the conclusion is that Coca-Cola must
enhance factors such as relationship marketing, innovation and
technology especially in Pakistan to attain market leader position in this
region as well.
 THANK YOU.

Now the house is open for quires.